th •

take one home... June '99

'making life taste better' at Sainsbury's

published for everyone at Sainsbury's Supermarkets, Savacentre, Homebase and Sainsbury's Bank

JL editor's guide to inside contents Mmm, nice. Had a bit of new Sainsbury's orange Newsround left from the cover so I Company news including stories on: t thought I'd try it for size. 3 the Group's financial results You've no doubt seen a few 4 Sainsbury's Bank on the road signs of it yourself with the 5 beating the millennium bug launch of the new 7 this year's profit sharing scheme Sainsbury's brand. But I've Making life taste better - the new Sainsbury's brand been told that beautifully (pages 17 and 19). as the orange goes with my Features and special reports ^k auburn eyebrows, the new 12 Short, sharp shock for short codes - brand's not about pretty how metrication will affect weighed-item colours. It's about changing transactions the heart and soul of 13 Homebase nails value - the role of Sainsbury's - from the way we understand and serve Value Basics in broadening Homebase's customers to the way we work in stores, depots and offices. customer base Hammering And, crucially, the way we treat one another. There's a full home the value 17/19 Making life taste better at Sainsbury's - message at report on pages 17 and 19. Homebase Still, speaking as a deeply superficial person, I must just the new brand and how it's changing (page 13). dwell on looks a minute and ask what you think of'the everyday life Journal's new image? Before you panic and wonder 'what 22 The pick of Red Nose - a look at the madness new image? Is it his hairdo? Different lipstick?', turn back which raised over £700,000 for Comic Relief to the cover and check the title. You'll see it no longer says 32 Making the Net profit - see how Sainsbury's the 'JS Journal', but just plain 'the journal'. Information Direct links Sainsbury's That's not to say all our changes are about titles, tints with suppliers and typefaces. The substance of the journal's content has changed too. There's more in-depth reports on hard Regulars business issues, such as the need to drive sales on produce (page 5), the shake-up of Sainsbury's home-shopping 6 News at ten - ten bite-sized stories to get operation (page 7), and the commitment from the informa­ your teeth into tion systems division to get things right first time by 8 Group-wide - news snippets from around making store systems easy to use from the outset (page 7). the Group We're even businesslike enough now to say the 'S' and 'A' Clitheroe's James Bolton 10 Writelines - say what you think finds opening the new store's words without blushing - we prove it in the report on a bit of a juggling act Safeway's and Asda's results on page 9. with a letter to the journal (page 15). Of course, just because an idea's new doesn't mean it's 14 Openings - North Finchley good. After all, whoever thought of muzak could be thinking Homebase, Sherborne, Darwen, up something else. So please let me know what you think of Clitheroe, Buchanan Galleries, the Journal's new ideas. But before you do that, you'll have Seven Kings Homebase and to read this issue. It has all the usual fun stuff and Isle of Wight competitions (page 26) mixed in with the new, like the roll 20 Product news - the journal's , of honour for NVQ successes (page 30). There's also some tips for the best-seller list great features - Sainsbury's Internet link-up with suppliers 28 Entertainment guide - the latest (back page), the thinking behind Homebase's Value Basics videos and CDs range (page 13), and what metrication means to you (page 12). So dip in and enjoy. 28 Tricky trivia - test your knowledge Meanwhile, I must just tell you the Beeb are looking for of Sainsbury's and general facts contestants for the Generation Game. If you and a relative 29 SSA - swing and cast away with from another generation fancy playing, call the contestant golf and angling competitions hotline on 0181 576 9764. You never know, it could make 30 In person - weddings, long servers, your life taste better. Comic Relief fun on the run retirements and obituaries (pages 22-25). 30 Roll of honour - colleagues joining the ranks of NVQ successes Competitions MANAGING EDITOR : Lisa Baitup 11 Design an advertising-materials trolley and EDITOR : Dominic Long win £50 ASSISTANT EDITOR : Jon Carpenter EDITORIAL ASSISTANT : Steve Lord 26 Win a Big Safari Mickey Mouse courtesy DESIGN : Helen Jones of Coca-Cola PRINTING : Keldia Printing Co. Ltd. 26 30 deodorants and clocks are up for grabs with the Secret launch the journal, J Sainsbury Pic, Drury House, Stamford Street, London SE1 9LL. Tel: 0171-695 8181 26 Win one of 100 £5 vouchers to spend on For general Sainsbury's enquiries Tel: 0171 695 6000 top fashion

E-mail: [email protected] 27 The £25 crossword and £10 wordsearch Coca-Cola is giving away 50 PRODUCED BY INTERNAL COMMUNICATIONS 28 Go in the draw for Antz and Scream 2 videos, Big Safari Mickeys on page 26. and Skunk Anansie's CD 2 the journal newsround Profits up 3.8% on sales of £16.3 billion roup overview In the 52 weeks ended 6 March, the Sainsbury Group's profit before tax rose 3.8% to £756 Sainsbury's In order to generate ation of retail-management million. When the £21 million costs for the positions as part of Cust­ Supermarkets cost savings of £160 integration of Texas are taken into account, After promising first-half million over three years omer First Management, has along with £97 million profit on the sales of sales growth in Sainsbury's and turn like-for-like sales already reduced headcount property and the shareholding in Giant Food Supermarkets, a combina­ growth positive by the end by a total of 1,600. Inc, the Group's final pre-tax profit rose to tion of softening market of the current financial The target of £20 million £832 million. conditions and a tough year, a number of meas­ of savings for 1998/99 was The 2.8% drop in the operating profit of the competitive environment ures are being taken, as achieved and further UK food retailing business does mean resulted in a disappointing reported in recent savings of £40 million will however, that the amount available for profit second-half sales perform­ journals. With regard to be generated this year with ance. Over the year, total restructuring the busi- £100 million more next year. sharing this year is down £2 million on last sales growth increased ness's economics, these As for driving sales year, to £42 million. 4.6%, including like-for- include the Simplifying growth, measures include w like sales of 2.2%. Inflation Store Operations pro­ averaged 1.7%. gramme, the programme to Driving the supermarket offer forward Sainsbury's operating reduce procurement costs, • investing in the estate with a pro­ checkouts by investing more hours profit fell 2.8% due to and the simplification gramme of extensions, replacements instore and freeing up the time lower-than-targeted sales of central operations. and refurbishments colleagues instore spend ordering and a reduction in the Removing duplication • widening the product offer by making • stretching Sainsbury's guality lead gross margin. To turn between Savacentre's and better use of space and shelving by continuing to reinforce quality as a round operating profit, Sainsbury's Supermarkets' instore point of differentiation costs must be taken out central departments, to­ • changing the way we work to move • delivering good value through fewer away from the old culture and and sales driven upwards. gether with a rationalis- and deeper promotional offers, an bureaucracy, and better understand expanded Economy range, a guaranteed the customer's needs price match on the 100 most Results summary • improving customer service with frequently-bought brands, and price shorter queues and more help at parity on 700 everyday family lines.

Sdl6S E millions %change

SAINSBURY'S SUPERMARKETS 12,096.9 up 4.6 Homebase with the 176 converted of last year, strong sales Homebase delivered stores generating cumula­ performance across the SAVACENTRE 874.8 up 1.3 another year of impressive tive sales uplifts of 30%. entire chain, and the rever­ performance, generating The company is now pos­ sal of the impact of the HOMEBASE 1,269.7 up 2.8 strong like-for-like sales itioned as a national chain cost of last year's strike. growth of 4.2% and to stretch the Homebase Future profit growth SAINSBURY'S BANK 146.2 increasing operating profit brand into new home- will come from continued by 20% to £66.6 million. enhancement markets reduction in the losses in SHAW'S 1,838.0 up 7.3 This was despite a modest from its foundation in DIY. the Connecticut acquisi- 43.5 increase in overall sales of tion, outperforming the 2.8% - the result of an Sainsbury's average like-for-like growth GROUP 16,269.1 up 5.0 overall reduction in stores Bank in the market through following the closure of 17 The last two years innovative promotional and opening of seven. represent an excellent programmes, and reducing Operating profit £ millions % change The structural econom­ start for Sainsbury's Bank. Shaw's cost base by at SAINSBURY'S SUPERMARKETS 714.1 down 2.8 ics of Homebase are now It has reduced operating least $40 million over the being targetted with a losses by £9 million to next two years. SAVACENTRE 28.3 down 7.2 view to taking £30 million £5.6 million. of cost out of the business Star Markets HOMEBASE 66.6 up 20.0 over the next three years. Shaw's The proposed acquisition The ambition is for Shaw's continued to out­ of Star Markets for a SAINSBURY'S BANK (5.6) Homebase to be the most perform in its markets. consideration of $490 efficient player in the SHAW'S 51.3 up 36.0 Total sales grew by 8.5% million is expected to be market, constantly setting including like-for-like sales approved by the Federal 57H7 12.6 annual targets and growth of 4.1%, with infla­ Trade Commission in late reinvesting these savings tion averaging 2.5% during June. The acquisition will GROUP 867.3 up 1.6 in the offer, to further the year. The 38% growth reinforce the Sainsbury improve value. in operating profit to £51.3 Group's position as the Meanwhile, the conver­ million was contributed to clear number two in New GROUP PROFIT BEFORE TAX E756m up 3.8 sion programme for former by a 37% reduction in England, with a combined Texas stores was success­ losses from the Connecti­ sales base of around fully completed this year cut stores open at the start $4 billion.

June 1999 3 newsround

The listening bank stand - roadshow assistants Nicola Wilson and Ga Thomson (right) provide tailored quotations on Sainsbury's Bank products for Rice Lane customers. Bank stand goes walkabout

ollowing the success tions on the spot raised through the leaflets - Fof the Sainsbury's the profile of the Bank at explain what Option Mort­ Millennium project Bank stand at Olympia's the store: "Human contact gages are, for example, recent Homebuyers' makes all the difference and point out the new low progressing Exhibition, a Bank road­ and the roadshow has rates for loans." Across the country, 22 cities show spent four days in given us the incentive to Nicola Wilson of are now operating Sainsbury's stores in the Liverpool understand the various Sainsbury's Bank, who was Bookstart schemes. Sains­ area in April, helping sign products better, and to helping run the stand, bury's Bookstart underlines up new customers. invite customers to use says: "We generated a lot the Group's commitment to According to Rice Lane the free phone to find out of interest by stepping out strengthening links with the communities in which it trades store manager Andrew more about them. from the stand to meet and is one of the three Sains- >ainsbtiry's Coverdale, having a stand "We're not financiers, customers in the aisles, bury Group Millenium Projects. staffed by representatives we can't give advice. But and we got a lot of very Sainsbury's Bookstart Bookstart able to give tailored quota­ we can guide people useful enquiries." aims to help improve child the recent ones in Belfast and literacy by giving a free Oxfordshire. Bookstart bag to every parent "So far, stores and home when they take their baby for economist speakers are its 7-9 month health check. working well with the libraries Radio tunes in to sales drive Each local Bookstart scheme is and health visitors in setting Kempshott and Basingstoke became the exclusive distributors of Kestrel 107.6 FM car administered for Sainsbury's up the schemes locally. It's by the Book Trust, working in also been great to see stores stickers recently in an eight-week promotion designed to bring in extra customers to conjunction with local libraries advertising the schemes to the two stores. and health visitors. customers and running An intensive on-air campaign involved with a major local One of the most recent related activities, which helps invited Kestrel listeners to radio station and drive sales schemes got under way in May build better relationships with collect their car stickers from by getting more people into at Torbay with the stars of the our customers who have the stores so they could be the stores. The response has BBC docu-soap Zookeepers young children." spotted with them and have a been excellent with over cutting a special Bookstart The schemes planned for chance of winning a tin of 15,000 stickers being given cake baked by the coffee shop the near future are at baked beans, a bottle of wine away over the eight weeks. at Paignton. Also present at Birmingham - where Book- or a £10 voucher. The campaign "The project also had a the launch were representa­ start was first trialled in 1992 was also boosted by Kestrel tives of Torquay and Paignton great sense of fun and made Kempshott takes to the air - - Glasgow, Milton Keynes and FM's sticker squads going into excellent radio, with the lining up with Kestrel's stores, a home economist Bridgend. Details of launch the stores once a week to people spotted ringing in to breakfast show presenter Phil speaker, a district marketing dates for the schemes will be replenish sticker stocks and win prizes, culminating in the Simmonds, and his assistant, specialist, and Sainsbury's sent to local store managers hand out goody bags. star prize of a trolley dash are customer services Bookstart coordinator, Alison nearer the time, inviting them assistant Keith Bates (left), According to retail around Kempshott." Waldron. Says Alison: "I am to send a representative to services deputy Mark Madelin delighted we have 22 schemes the Bookstart pre-launch marketing manager Dave The trolley dash was (centre) and district stock Elliott: "This has been an carried out live on Kestrel's specialist Nick Earle (right). now up and running, including meeting at the local library. excellent opportunity to get breakfast show on 15 June.

the journal newsround

Tests run to stop bug biting

Live tests to make sure that Sainsbury's systems will operate without a hitch in the new millennium have been carried out in London's Cromwell Road store and similarly with equipment in the disused store at Exebridge - which closed in December. It's been widely feared that computers which incorrectly read dates in the year 2000 will cause havoc in the new century - a problem known as the millennium bug. In running the tests, computer clocks As Sainsbury's pushes in equipment at the old ahead with its three Exebridge were rolled priorities of driving Produce to forward to a date in the new millennium, to ensure sales, reducing costs all infrastructure systems and implementing are millennium compliant. produce £50m At Cromwell Road, collea­ change, there's a new gues tested the systems focus being placed on checklists that will be used in Sainsbury's stores on the produce department. more in sales millennium night to ensure xtra sales of £50 Research shows that with one agenda." That systems are glitch free. Produce managers E million a year are produce is the number-one were given a stark mess­ means entrenched ideas Checklist changes being targetted for destination department - age in May, at five must change: "We're still a produce managers in a the department which roadshows around the loss-led business - and we The tests showed a drive to make Sainsbury's customers will pass other country, about current need to change our focus number of small changes a 'destination' store for stores to get to. And, as performance and the task toward sales." needed to be made to the produce. New point-of-sale the most important depart­ ahead. Produce operations An incentive scheme checklists - but confirmed material, TV advertising ment in determinfng super­ manager Stuart Lovell told has been created to the tests will take two and sampling are being market choice, it must be delegates: "Customers' encourage produce teams people half a day to carry used to emphasise the given the correct priority perception of quality is to boost their perform­ out, plus two people for quality of Sainsbury's by store teams. But at declining." The message ance, offering cash prizes infrastructure and equip­ produce. And to make sure present, Sainsbury's has wasn't all bleak, however: for achievements in sales ment testing. the £50 million target is work to do to convince "If we get back to basics and customer satisfaction. At Exebridge - which achieved, stores will be customers of the quality of and work as a team, our Spot prizes for stores who had been mostly stripped supported with additional its produce, which is high, agenda is to capture £50 suggest ideas to drive out since its closure - hours, and offered special but often let down by poor million worth of extra sales and provide great store . infrastructure incentives to boost perfor­ merchandising and display sales. We can only achieve customer service are also systems including alarms, mance. standards. this if we're one company, being offered. refrigeration control and building management were tested. Meanwhile, a special Rattling SABRE update on the way device called a Delta T As part of the Simplifying completely. It will change the using the system. According given on organising training Probe was used to test for Store Operations Programme, morning routines instore and to the store manager from one within the store. date information in an update in the SABRE minimise the use of various pilot store: "SABRE 6.0 really SABRE 6.0 is, however, embedded chips in devices ordering system is to be reports and screens. The does save you time, but to get just a first phase in the change which outwardly appear released to all Sainsbury's result is the SABRE system the best results everyone of the ordering system at stores by the end of August. will become more user friendly must be on board." Sainsbury's. Further changes not to rely on date The SABRE 6.0 release and require less management, To ensure everyone is on will come later in the year with information. has been developed by the thereby allowing managers to board for the release and the Hands-off SABRE project, All colleagues who will logistics systems department spend more time with working in the new ways which is one of the five key be required to test the through consultation with customers and colleagues. required to make it effective, projects in the Simplifying Store Operations programme systems or equipment on management and non- Results from the stores SABRE controllers and a management colleagues in piloting SABRE 6.0 have so deputy/duty manager will be reported in the April/May millennium night will be stores, and looks specifically far been very encouraging, invited to attend a SABRE 6.0 issue of the journal. More personally briefed in at activities which could be with a reduction in the amount launch day in the coming details on Hands-off SABRE November. made simpler or removed of time expended actually weeks, where details will be will appear in a future issue.

June 1999 5 Ten bite-sized stories to get your teeth into. news at ten

Mike bakes his new, larger bottle available from July, which Dunstable has been supplying Sainsbury's with Devon way to the top will give us greater turnover." The other achieves IIP farm products for over 100 years. district winners in the competition, along The latest store to achieve As well as visiting the packing hall. Sir Mike Bulman, trainee baker with Chelmsford, are Armagh, Boscombe, the Investors in People George was invited to view Maunder's at Truro store, recently made his first entry Bracknell, Darwen, Debden, Derby, award is Dunstable. Below, store manager poultry-processing and lamb-slaughtering at the National Association of Master Doncaster, Eastbourne, Exeter Central, Clive Thorpe, surrounded by proud operations. He also toured a number of Bakers' Western Counties Competitions in Hamilton, Heaton Park, Hemel Hempstead, colleagues, receives the award from Sandra farms in the area, including a free-range Gloucester, and came away with first prize Hitchin, Ipswich, Kingston, Kingswood, Davenport, business adviser - HR services chicken farm and an Organic farm, where he in his class. Mike, who is a day-release Lewisham, Maidstone, Northampton, Rhyl, for Business Link Bedfordshire & Luton. had the opportunity to hear first hand student working towards Bakery NVO Level South Harrow, Swindon, Victoria and about the issues facing farmers today. 2 at Cornwall College, entered a Five- Worcester. All receive £600 each. Strand Plait and won Chelsea a certificate, cash blooms impress prize and challenge Mrs Merton cup. The competitions attracted more than 450 entries from colleges and bakers across the South West. First central Winners all round - from the left: Sally department Mules of Procter & Gamble, buyer Richard achieves IIP Moore, and Chelmsford Central's store Food club drives manager Sheree Rankin, duty manager sales all the way Tracey Firth, and overs controller Meanwhile, Blackfriars' technical division to France Geraldine Bugg. has become the first central department to achieve the Investors in People national The first instore Good Food Club is South Woodford standard of excellence in planning, continuing to drive sales by encouraging sweeps the lott communications, performance review and customer numbers to grow at Banbury. In training. the club's latest activity, store manager This 20-strong syndicate Benefits to colleagues in the division Catherine Black and instore food adviser from South Woodford store are celebrating include effective use of the PMA process, Jane Tomkins organised a trip to the their £628,457 share of the Wednesday senior management committed to training Champagne region of France for 39 club 21 April National Lottery jackpot. They were and development, and individuals having members. among six winners who shared the £3.7 their contribution to the business Sainsbury's has won the gold medal for the The Good Food Club is self-funding, million jackpot. Each member of the understood. Since the launch of Investors in third time at the Chelsea Flower Show for holds monthly events, and aims to increase syndicate took home £31,422. People by the Government in 1991, over its joint stand with the National Farmers' customer awareness, care and loyalty, and 7,000 organisations have been recognised Union (NFU) and UK Horticulture. Displayed provide customers with a food advisory as achieving the standard. Sainsbury's is in the high-tech hot-house, the stand service they are not offered by competit­ committed to achieving the IIP standard in featured over 200 varieties of finest ors. Membership is now up to 280 and the all locations. British-grown fruit, flowers and veg. target is 350 by the end of the year. Commenting on the award to the The display included all the blooms Our picture shows the club outside the technical division, group chief executive being used in Sainsbury's new scented Moet Champagne House receiving two Dino Adriano says: "This is a great bouquet which aims to raise funds for the magnums of champagne from Moet & achievement. I regard recognition through Royal National Institute of the Blind (RNIB) Chandon sales director Robin Widdows. IIP as crucial to achieving our objective and other charities. During a visit to one of Any stores interested in setting up a under the people and organisation section the RNIB's schools, Caroline Aherne - aka Good Food Club can contact Jane Tomkins of the Web strategy." The objective states: TV's most feared lady of chat, Mrs Merton - and Catherine Black for advice by e-mailing Summertime and 'To motivate and develop our people so talked to partially-sighted Jade Sharp Manager.Banbury. the living is they are responsive to customer needs and (above) about the scented bouquet. Isigny demands.' The achievement of IIP is also seen as helping with the adoption by all Sainsbury's The Summer at Sainsbury's brochure is colleagues of the Way We Work principles cheese judged now instore to help drive sales of a whole (see page 19). biggest cheese range of products over the summer season. of all Its 68 pages include an introduction to the Old partner Masterchefs of Great Britain, a look at the opens new Sainsbury's cheese has scooped first prize products of the French town of Isigny, facility in the UK National Cheese competition. features on Australian fish and Veuve That's on top of two first places, three Cliquot, plus a competition for customers to seconds, and one third in other categories. send in their favourite recipe - the prize The top prize of Supreme Champion will be to see the recipe tested, shot and 1999 was awarded for Sainsbury's published in a future leaflet. There's also Dolcelatte - also first in the blue-cheese Chelmsford plenty of summer recipes to make. It's the category, with British Dovedale in second. sniffs out sales first Sainsbury's brochure to incorporate Another category-winning award went to success the new brand look - and the company aim Mature Canadian Cheddar, which was top in of making life taste better. the overseas-cheese category, whilst Extra Chelmsford Central has been rewarded for Mature Maryland and Somerset Brie won its efforts to make life smell sweeter - Guests of honour - chairman Sir George second places in the best British Cheddar after winning a competition to boost sales Bull (fifth from right) and fresh foods and best soft-cheese categories respect­ commercial director Ian Merton (second ively. Sainsbury's also won third place in of odour remover Febreze. The store made from right) mark the new packing hall's the best cheeseboard category. Febreze 29.5% of total fabric conditioner opening with David and Richard Maunder sales between 21 February and 17 April - (far right and fifth from left respectively) The competition was held at the and for their efforts were rewarded with and members of their production team. National Food and Meat Expo at £3,100. Durham, which sold the most Manchester's G Mex. The cheeses judged in Febreze overall, was awarded a special Guest of honour at the recent opening of a the competition had been bought from prize of £500. new £1.5 million meat-packing hall in the Sainsbury's shelves, rather than entered According to buyer Richard Moore, West Country was Sainsbury Group specifically, so cheese buyers didn't know Sainsbury's has accounted for 23% of total chairman Sir George Bull. The hall, which the cheeses had won - or even been UK sales of Febreze since its launch. Says has been built exclusively for packing a entered - until the call came to collect the Richard: "We currently sell around 150 units variety of Sainsbury's own-brand meat cup! The trophy was collected from the a branch a week - which for a totally new products, belongs to Sainsbury's longest- show on behalf of Sainsbury's by Salford product is fantastic. There's going to be a serving supplier, Lloyd Maunder of Devon. It store manager Stewart Martin.

the journal newsround Driving sales to the front door Sainsbury's is to open its first Orderline picking centre for home-shopping orders early next year. Based in London, it will be the largest food-picking centre in the UK, offering around 15,000 products, to households within the M25.

he Orderline service The Orderline announce­ Croydon, is said to be products already bought product range - compared T will be focusing on ment - which generated planning another for the instore. In this way the to just 5,000 offered by London, as its high propor­ positive coverage in the Watford area this autumn frozen-food retailer hopes Asda's picking centre. The tion of time-pressed, national press - comes as and two more covering the to grow its trade from centre will have the capa­ double-income families other leading retailers are London area early next mostly small baskets from city to serve up to 10,000 makes it a natural market unveiling plans to fight for year. Meanwhile Tesco its town-centre stores. customers a week, who'll for home shopping. Order- a share of the home- offers an Internet home- be able to order their line has been discontinued shopping market, estimat­ shopping service where Widest range shopping over the Internet, outside the M25 area ed to be worth £850 orders are met from Sainsbury's new London- or by phone or fax. where at present, the level million in London alone. stores. And Iceland offers based picking centre will Home shopping is still in of demand and conseguent Asda, which already has free delivery from all offer a wider range - its infancy, but by moving economies of scale do not a picking centre in stores, but only on almost the full Sainsbury's into the market Sains­ exist to make the service bury's aims to grow its viable. It is, however, The centre will have the capacity to serve up to 10,000 sales overall - by widening planned to extend the access to the brand and service in the provinces in customers a week, who'll be able to order their shopping over defending 'bricks and the medium to long term, the Internet, or by phone or fax. mortar' trade in stores as the demand for home from the home-shopping shopping grows. offers of rival retailers.

Have you sorted out your profit sharing? JS HARES SEVEN Simpler systems SALIENT POINTS The opportunity to take shares in this year's Profit Sharing D You are eligible for Profit scheme is open until 26 June. Sharing if your employment If you're one of the 120,000 began before 14 March 1998. for sharp end Sainsbury Group employees eligible to take up the offer, D Forms offering you the As part of the Change first-class service to the time: "In the past we've made here's some pointers to help chance to take your Profit Programme, a special stores, and the rest of the things too complicated and you get sorted, courtesy of JS Sharing in shares have convention has just been held business." then spent valuable time Hare f already been issued by your at the Mermaid Theatre in Retail operations director simplifying new IT systems. location personnel manager. Blackfriars for all 800 Bernard Willis also spoke at Our priority now is to get colleagues working in the the convention and stressed things right first time by El If you are eligible and did not receive a choice form, information systems division the importance of the making systems simple and call the share schemes (ISD). In his presentation at Simplifying Store Operations easy-to-use from the outset." department immediately on the convention, IT director programme and the role ISD One of the immediate 0171 695 6382. Chris Montagnon placed heavy has to play in it. The everyday outcomes of this first ever ISD emphasis on how ISD could reality of the store environ­ convention is that all 800 D If you prefer your Profit improve its service to stores ment was also conveyed colleagues in ISD have now Sharing to be in cash, you and work closer with collea­ forcefully to delegates do not need to return the made a personal commitment form or take any further gues at the sharp end of the through presentations by to adopt the new ways of action. business: "IT plays a vital role three store managers. working outlined in the Change in stores and has a significant Continuing with his Programme (see page 19), and El If you opt for shares, your effect on the bottom-line presentation, Chris Montag­ their commitments are to be form must be returned in results. It's up to everyone in non conceded ISD hadn't shared publicly on Sainsbury's the pre-paid envelope ISD to make sure we deliver a intranet. provided by 26 June. always got things right first El On 2 July, your location personnel manager will have Smart result for Stockwise a list of people who've opted Stock loss for the final of Accurate Inventory The next for shares. accounting period in 1998/99 Management (AIM) in all challenge is\ D If you chose shares and are is 1.56% of sales. This is £1 stores. The Zest for Life to repeat^ not on the list, or did not million better than the project to extend shelf life on the success^ receive an acknowledge­ budgeted figure and reflects produce has also contributed experienced on' ment, please contact the the significant savings made significantly in achieving the produce through the Zest for share schemes department on grocery and non foods under-budget figure for Life project across other on 0171 695 6382, by 9 July. following the implementation losses. areas of the store.

June 1999 7 newsround

combines the latest advances in just benefit the colleagues who management by Christian Salvesen Group-wide building practices which will reduce otherwise might not have the to in-house management by the energy consumption of the chance to work. The business Sainsbury's by the end of June. All Here's the regular round-up of what's been happening across the Group.. average supermarket by up to 50%. benefits too, says Zoe Johnson, HR Salvesen staff at Shire Park are to The building, which will be policy project manager: "We've be offered continuing employment surrounded by grassed mounds of discovered these colleagues are with Sainsbury's. Christian Salvesen for the refugees. Many stores, in earth to keep it cool in summer and very punctual, rarely off sick and will continue to operate the Sainsbury's partnership with local charities, warm in winter, has a bank of can be highly productive. transport operation servicing Shire have become collecting points for windows in the roof to provide Sainsbury's is keen to provide Park and Droitwich as well as the SALES HIGH ON blankets and other items necessary natural lighting, while wind turbines opportunities wherever possible and Droitwich warehouse and the LOWER-FAT RANGE for the welfare of the refugees. and solar panels will illuminate the has many similar schemes transport operation at Elstree. With good availability and use of Also helping with the crisis were store's signs at night. The store, throughout its stores." point-of-sale material, sales of the the two Sainsbury's lorry drivers which will open in September, has EVENTS AND EXHIBITIONS Be Good to Yourself lower-fat who joined the Daily Express been welcomed by the local CHELMSFORD GAINS DIARY range rocketed by 95% in the appeal taking aid to Albania. Drivers agencies (Greenwich Jobcentre and LOTTERY AWARD Exhibitions at which Sainsbury's will week following the start of the Tom Foley and Rob Tucker, from the Greenwich Local Labour and be present in June and July are: promotional campaign in May. Charlton and Buntingford respect­ Business) who will be helping 24-27 June: Royal Highland Show, Sales during the launch period ively, undertook an event-filled Sainsbury's fill the jobs. Edinburgh; 30 June to 1 July: Royal outperformed all expectations and 10-day trip to Korce in Albania to Norfolk Show, Norwich; 5-8 July: eguated to 1.67% of overall deliver goods collected by the Daily WITNEY WINS CLUB Royal Show, Stoneleigh; 13-15 July: Sainsbury's sales. Response to the Express to Kosovar refugees. Up to COMPETITION Great Yorkshire Show, Harrogate; range and the TV ad have also 60,000 refugees benefited from the 15-17 July: Kent Show, Detling; 27- Sainsbury's *- Witney store been positive with over 40 tons of medical supplies, hygiene 28 July: Nantwich Cheese Show, PetClub#|cameuPtrumPs customers calling the Careline in products, bedding and toys that in the recent Nantwich. For more information, the first two weeks to give praise. were delivered in the special instore recruitment drive to call Priscilla Playford on 0171 695 The range has started so well, Sainsbury's truck (pictured). increase membership of both the Chelmsford store has achieved the 8206. in fact, that sales expectations Meanwhile, Burnley store raised Pet Club and 0 to 5 Club. All stores National Lottery retailers' gold have already been increased and over £1,200 to help the refugees increasing each club's membership award. Pictured above is store WOLVES WINS COMIC RELIEF the forecast is that the Be Good through a Red Cross collection, by 20% over a four-week period manager Andy Saper presenting the VESPA to Yourself range will account for Penny Back, and a raffle organised ending 18 April, were entered into a award to kiosk assistant Eileen greater sales in its first year than by deli counter assistant Joyce prize draw to win six bottles of Gower, with customer services any other brand in Sainsbury's, Johnstone. champagne, £100 of holiday manager Oliver Brown and the including Kelloggs, Walkers and vouchers, a luxury hamper, and two Camelot representative. Coca-Cola. GET AWAY FOR LESS 100 AIR MILES vouchers. A separate Brand manager, Russell Morris There's still just time to make a draw took place for each district. LITERACY SCHEME BOOSTED says: "Credit must go to everyone whopping £100 saving on your An innovation competition was A shopping-basket game for kids has involved in the creation of Be holiday with only 500 Reward also held with a prize of £1,000 been helping children in the London Good to Yourself. We have points. The deal, Sainsbury's towards a staff party for the store borough of Newham with their Wolverhampton store's noticeboard reflected our brand strengths of biggest ever holiday offer, runs that used the most creative method reading. The game, sponsored by came out tops in the Comic Relief quality, value and choice in the until the end of June and enables of recruitment. Sainsbury's and Newham's reading Vespa competition featured in the range and taken the market by customers to redeem 500 Reward This competition was open to all team, involved kids looking around January/February journal. Pictured storm. points for a voucher, allowing them stores whether they reached the East Ham and Stratford stores for 16 with their victorious work of art are "Credit must also go to store £100 off a wide range of holidays 20% target or not, and it was different picture stickers with store manager David Gregory and colleagues who have delivered the from six different tour operators. Witney who was adjudged the winner letters on - 'C for cabbages, placed Comic Relief store coordinator range and done a great job of To take advantage of the offer, for its promotional innovations of by the vegetables, for example. The Lorraine Browne. Noticeboards helping customers with queries." customers need to book a 1999/ children's colouring competitions, stickers, collected over four weeks were judged on effort, original use 2000 holiday, by 30 June, that a prize-draw, club advertisements on a special card, spelt out 'I can of materials, informativeness, and SAINSBURY'S VENTURES exceeds £750 per booking on the being worn by trolley-retrieval read this book' - and when suggestions for fund-raising. INTO MIDDLE EAST basic brochure price, from one of colleagues, and a large meringue cat completed the cards could be The Group has established a joint the operators. At the start of the to promote the Pet Club. exchanged for a free children's BUCHANAN GALLERIES OFF venture in Egypt with the EL- offer, 1.4 million Reward Card book. Cards were sent to all 8,000 TEA A GREAT START primary schoolchildren in the Nasharty Group. A 25.1% share holders had enough points in their MINISTERIAL SUPPORT FOR Congratulations to Buchanan borough of Newham. has been acquired in EL- accounts to be eligible for the offer SUPPORTED EMPLOYMENT Galleries in Glasgow who, only a Nasharty's supermarket business, straight away. The game formed part of the couple of months after opening, which trades under the name National Year of Reading and was have won the Gold Label sales Edge, and operates 80 small SAVE ROLLS OUT intended to help parents teach their competition featured in the March stores. It is the largest independ­ NATIONWIDE children about phonetics and word journal. Gold Label accounted for ent supermarket chain in Egypt. Following a successful trial, recognition, whilst making shopping 11.63% of the store's tea category Egypt has a population of 65 Sainsbury's will roll out nationwide a fun experience. turnover during the six-week period million and total food sales of £18 its innovative project for village ending 24 April, earning the store billion. It also has important and shops to stock its own branded HIGH ROLLERS AT HAYDOCK £1,000 for its SSA coffers. The Martin Cooke gives the minister growing trading links with other products. It is estimated that the the low-down on white wine. Two colleagues at Haydock winners in the remaining 24 countries in the Middle East and scheme will reach more than 200 distribution centre have just had districts earned £500 for their SSA the eastern Mediterranean, village shops by 2001. This follows a Margaret Hodge MP, under­ their skills recognised by two very accounts. In 1903 when Red Label making this a genuine business recent agreement with Post Office secretary of state for education and different organisations. Safety was launched, Ealing store won £20 development opportunity for the Counters Ltd to offer the SAVE employment, visited Lewisham's advisor Paul Park has passed his in a similar competition - let's hope Sainsbury Group. (Sainsbury's Assisting Village Lee Green store to lend her support exams for the General Certificate of Gold Label is as successful! Enterprises) scheme to subpost- to two colleagues with learning the National Environmental Board of CARING ABOUT KOSOVO masters through its rural network. difficulties, both of whom have had Safety and Health whilst HR THANK YOU FROM SCOPE SAVE was first launched in August the chance to work thanks to a manager Rose Woolstencroft has Scope, the leading national I 3 «»- .,** I 1998 in association with ViRSA supported-employment scheme. The won Mentor of the Year in the disability charity would like to say a (Village Retail Services Association) scheme, operated by supported- National Mentoring Consortium big thank you to all Sainsbury's to help rural villages and there are employment agency Sabre, provides scheme. The scheme requires colleagues who support their work currently eight village shops opportunities for people who may, experienced business people to be through Give As You Earn. In the involved in the scheme. in the past, have been considered trained as mentors then spend a last financial year, colleagues Like most people in the UK, unemployable. It works by providing minimum of six days with an donated over £4,000 to Scope, Sainsbury's colleagues and 500 JOBS CREATED AT a mentor to work alongside the job undergraduate from an ethnic enabling them to reach out to many customers have been concerned GREENWICH holder until they're able to do the minority, helping them understand more people with cerebral palsy with the plight of the Kosovar Sainsbury's will be creating 500 job unsupported. the wider world of industry and and associated disabilities commerce. Albanians. Sainsbury's was one of new jobs at the world's most Nick Rudd, who works on throughout the country. For more the first companies to donate a energy-efficient supermarket being produce, and Martin Cooke, who information on the work of Scope large sum directly to the Kosovo built on the Greenwich Peninsula works on BWS, were visited at work SHIRE PARK MOVES and how you can support them Crisis Appeal and throughout the site overlooking the Millennium by the minister to find out how the IN-HOUSE through your payroll, please country colleagues and customers Dome. The store has been under scheme works in practice. The warehouse operation at Shire contact Anna Woodward at Scope on have donated gifts or raised funds development for over two years and Supported employment doesn't Park will transfer from contract 0171 619 7100.

8 the journal retail round-up

A brief look at how some of the other players in the sector are doing... JOIN THE PARTY AT HOUSE AND GARDEN FAIR presenting a wheelchair to local girl, MERRY HILL After the Ideal Home Show and the Shelley Patient. Merry Hill store will be celebrating BBC Good Homes Show comes the its tenth birthday on 18 September House and Garden Show. Tickets are Safeway: firm number at Stourbridge Town Hall. The already available for the show to be Sainsbury's Bank four as profits fall anniversary bash will include held at London's Olympia at the end dancing, a comedy cabaret by local of June. Call 0171 373 3113. BANK TO GIVE AWAY CASH Figures announced in May show Safeway's comedian Lee Wilson, and a buffet. The Bank will be making another underlying pre-tax profit in the year to 3 April fell Tickets cost £12.50 for SSA round of Sainsbury's Bank Awards members and £17.50 for non SAINSBURY'S^, this month, awarding £1,000 to one from £375.2 million to £350.1 million. This is members, and will be available from Go& store in each Sainsbury's district despite a rise in sales from £7.49 billion to £7.89 Merry Hill's senior customer and one of the 12 Savacentre stores. billion, including a 3.5% increase in like-for-like services assistant Margaret Madeley MEADOWHALL TO CHANGE This, against a set of compliance, on 01384 480 887. FORMAT service and growth measures, is to sales for the year as a whole. Like-for-like sales did, Meadowhall, Sheffield Savacentre encourage and recognise overall however, slow down to 2.2% in the second half with TEWKESBURY ROAD will be converted to a 36,000 sq ft good performance for Sainsbury's the final guarter below that. CUSTOMER WINS CAR Sainsbury's food store later this Bank. year. The decision to concentrate on According to an analyst cited in The Times, the the food offer follows an intensive CONSISTENTLY REWARDING figures put Safeway 'a firm number four in the review and months of customer BANKING sector'. The figures have also led Safeway to cut its feedback. It is anticipated work will Coinciding with opening its one- capital expenditure in the current year by over begin in June, before the store millionth customer account, closes in early August, in Sainsbury's Bank has received its £140 million and drop its store opening programme preparation for reopening as a third award from the Your Money from 17 stores last year to 12 for the current one. Sainsbury's store on 21 September. Direct magazine - the 1999 Best Tewkesbury Road customer Deborah Consultations with all colleagues at Direct Home Insurance provider Walker picked up the keys to her the store have taken place to award. The Bank was also Highly M&S profits slump as new Ford Fiesta from store manager discuss the plans and options for Commended in the Credit Card Andy Stinchcombe (centre) and individuals' futures. category. The awards are independ­ market share falls Heinz senior national account Under current plans the new ently voted for by consumers. manager Keith Pickering, as the store will need fewer personnel Sainsbury's Bank is offering all In the 12 months to March, Marks & Spencer's winner of the national Weight than at present, but every effort will Sainsbury Group colleagues a 5% profits plummeted from £1.16 billion to £546 Watchers from Heinz competition. be made to redeploy colleagues in discount off its Home Insurance million. Sales were almost flat at £8.22 billion other locations and an outplace­ product. ment service will be set up instore compared to £8.24 billion last year, although like- HWNIIsBASI: to assist those who cannot be BANK ROADSHOWS TO for-like sales fell by 4.1%, including a 5.6% slide in accommodated elsewhere. TRAVEL MORE clothing and home furnishings and a 1.4% drop in HOMEBASE BUILDS Sainsbury's is also working very The instore programme involving PARTNERSHIP WITH JEWSON hard with Meadowhall to find representatives from Sainsbury's food. Homebase has forged a partnership opportunities with other retailers in Bank will be extended to selected For the first time in several years, M&S's share with Jewson, the builders' merchant the centre. The situation at London stores. Representatives, in its core UK clothing business also dropped - division of Meyer International pic, Meadowhall is unique and no other supported by a promotional stand to trial a new Homebase format in Savacentre stores are affected by and POS material (see page 4), from 15.1% to 14.3%. Meanwhile the company's Dundee. In October, the new this decision. provide information to customers on overseas businesses turned in an operating loss of 100,000 sg ft Homebase store will Sainsbury's Bank's two mortgage £14.6 million compared to a profit of £66.9 million combine the complementary products and home insurance and INTEGRATION INFORMATION last year. The one piece of bright news was in the strengths of both companies to Following April's closure of the personal loan products. On a tactical offer customers home enhance­ Wokingham HO, the buying and basis, it is planned to use the display financial services area where profits were up 24% ment, horticulture, traditional DIY other head office store-support equipment from this programme in to £111 million. and builders' merchants products. functions are now successfully selected stores across the country, Under the banner 'Jewson at being carried out for Savacentre after the current programme has Homebase' 30,000 sg ft of the new stores by the relevant departments finished. This will help increase the ASDA increases its store will provide traditional heavy- of Sainsbury's Supermarkets awareness and interest in the end DIY and builders' merchants Limited (SSL). Bank's products and services. market share lines. This area will be supported by Eighty-five colleagues from a 70,000 sq ft Homebase with a Wokingham have joined the central Asda's profits rose in the year to May by 4.4%, to more significant emphasis on departments at Blackfriars carrying £422.9 million. This was off the back of an 8.1% lifestyle and decorative ranges and out the support functions. OUJ& a 20,000 sq ft external garden increase in total volume, including a 4.2% rise in like- The integration is proceeding WATERBURY OPENING centre. A second store in the same smoothly with store queries to the The 21st Connecticut store opening for-like sales, which includes a 15.3% rise in sales of the format is planned to open at One Stop Shop helpdesk reducing by took place at Waterbury on 19 George clothing range and growth of 12.4% in home Greenwich in December. nearly 40% since the first week of March. The store employs 220 and leisure. The company's share of the food and drink integration. This figure has been associates and is managed by Mike HOMESTART OFF TO A helped by the roadshows attended Ouellette. Shaw's now has 128 retail market also rose, from 8.5% to 8.7% GOOD START by representatives from all stores in stores in the USA, including Gorham Asda attributed its good performance to the At a recent fun day, Newmarket May to help store colleagues get to (see below). value and 'unmatchable mix' of products it offers, store raised £354 in four hours for grips with the new communication the region's chosen charity, routes at Blackfriars. GORHAM, NEW HAMPSHIRE particularly through its larger-format stores. It now Homestart. Outstanding integration issues, OPENS has 20 hypermarkets and expects to open another The day included a tombola, such as the provision of integrated The newest Shaw's store, Gorham in five by the year end. raffle and bouncy castle as well as facilities management and the New Hampshire, opened its doors on the Special Constabulary and introduction of Customer First 30 April. Gorham has a sales area of Neighbourhood Watch volunteers Management at Savacentre stores, 49,420 sq ft, employs 136 associ­ Mums've gone to Iceland providing advice on crime are currently under review. ates, and features a new look that prevention. will be used in all new stores from Iceland's like-for-like sales in the first 19 weeks of LONDON COLNEY now on. the year have been up 10%, well above the 2% STARFLOWER MAY BALL COMMENDED The new look is in the form of Homebase's head office charity, the London Colney has been presented graphics, signage and colour average for UK food retailers. The company claims Cancer Research Campaign, held a with two commendations from the schemes throughout the store. New, it has overtaken Sainsbury's in the frozen food Starflower Ball in central London on Mayor of St Albans for the facilities attractive, colourful department market and now plans to launch its Internet home- 21 May. The event raised over it offers customers and colleagues signage and floor-tile colour accents £20,000 with an auction, tombola with disabilities. The first commend­ vary from department to depart­ shopping operation nationally in August. and star guests including Ian Hislop, ation was The Mayor's Access ment. Berlin City Bank also has a Barry McGuigan, Glenn Tilbrook and Award, and the second from the branch in the store, marking its first Eric Knowles. Variety Club of Great Britain for venture into supermarket banking.

June 1999 9 writelines

hypermarkets, the Tops Supermarket chain owned by the Dutch retailer Royal Ahold, and the 13-store Lotus chain (of Walmart-like outlets) Have your say purchased last year by Tesco. All these companies are also computer consumables and the customers see. Then we take a present in some of the other South Is the price stationery, and these products are selection of produce items and East Asian countries such as South nice? not purchased for retail sale. practise weighing them. Korea, Malaysia and Indonesia, so Also, the trading division's and I think it would be a great idea their presence in Thailand must be Andy Smith, trading and the procurement division's to introduce some artificial seen as part of a regional strategy property systems, requirements are different. Retail produce items for training rather than one based solely on Blackfriars: require special packaging that can purposes as I do ask everyone to Thailand itself. be hung on shelf hooks, the pack take good care, but these items We have analysed the We have recently had a deskdrop sizes are much smaller - in twos or are continually being weighed and opportunities offered by South East at Blackfriars Informing staff that fours with merchandising and shelf are not that fresh when we've Asia but have ruled out entering all stationery products will be appeal being an important aspect finished with them. these markets for two main reasons: supplied via Niceday and that a of the packaged product, whereas a local partner is legally required member of the Niceday team will the procurement products are bulk Gill Allsopp, training and and the best have already been be based in the procurement packed in plain cardboard boxes development, Blackfriars, taken and, secondly, there is limited division. and not intended for display. replies: scope to build from scratch In this age of cost savings, sufficient scale to make it why is it that Sainsbury's sells Thank you for your great idea. economically viable given the stationery instore but buys in When we reviewed our cashier established positions of other world- stationery from Niceday for its Petrol parity training recently we investigated class operators. central departments. Are the possibility of using fake Trish Williams, petrol Niceday's charges less than produce rather than the real thing. assistant, Rhyl: Sainsbury's stationery cost price? As part of our training we are not only helping our cashiers learn Barking Easter is always a holiday to look about weighing items, but also Jilly Macpherson, forward to - the first break since about the products we sell. bright idea consumables buyer, Christmas and a feeling that It is important, therefore, that Blackfriars, replies: Lee Strutt, price summer Is on its way. any fake items are realistic in their Unfortunately, at Sainsbury's, controller, Thanet: The project has produced look, texture and weight. Our Easter causes a lot of bad feeling investigations then found that the substantial savings. Stationery As I was checking the shelves to amongst colleagues. Stores close cost of providing a wide enough forms only a small percentage of make sure we had barkers on all on Easter Sunday giving all variety of produce would exceed procurement's spending on the special offers, I thought it contracted staff a day's holiday on the potential damage that occurs would be much easier to request full basic pay, while petrol with real produce items. We will, missing barkers using a handset colleagues are discriminated however, as a result of your similar to the way we order missing STAR LETTER against by having to come in to suggestion, review this to see tickets. We already use handsets work for nothing more than the whether we can find artificial items for BOA checks, but that only Sunday premium as an incentive. at a reasonable price. We know it's company policy generates the barkers that are Are we In the meantime, an alternative and that Easter Sunday is not scanned. If we were able to scan a may be to liaise with your produce classed as a bank holiday. Nobody product that is on offer to request manager to use items failing the W a barker it would save time and better off? is disputing having to open the quality check. All stores also have petrol stations on Easter Sunday, paper. Chris O'Connor, price controller, Wilmslow: an excellent multimedia package on but for the size of the company produce recognition. Looking forward to the new millennium, many colleagues compared with the handful of Martin Cutmore, business will also be looking forward to a prosperous future. However, colleagues it effects, wouldn't it systems supervisor, the latest pay award is not going to help in that direction. be a nice gesture to be offered the Blackfriars, replies: Quite frankly, this award is a disgrace. Less than inflation, time off again in lieu, to put us on Will we try it will mean thousands of our staff are worse off. a par with the store staff? It is always good to receive ideas Sainsbury's has the funds to end poverty pay for its Thailand? from colleagues on how IT could workforce and many employees would like to see this possibly be used to help reduce Jane Rose, HR policy Susan Wass, assistant happen sooner rather than later. The company spends project manager, costs or save time. This idea, which bakery manager, Bretton: millions of pounds each year on staff turnover, millions Blackfriars, replies: incidentally has been echoed by more on work-related absence, and why is this? One reason other colleagues, has been On a recent holiday to Thailand, is the company's failure to move its industrial policy on pay registered and will be considered We frequently review all payments whilst enjoying the sun and sand in up and into the 21st century. Well paid, well trained and well along with the many others received and have in fact carried out Phuket, I was amazed to see managed is clearly the way forward. Sainsbury's, in order to when the business determines what research recently where we several McDonalds, Kentucky Fried maintain its pole position, where I for one feel it ought to be, projects ISD will tackle this year. consulted colleagues about the Chicken and even a Boots chemist. needs to take a long hard look at its pay figures. After all, payments offered on Easter But what really astounded me was you only gets what you pays for, as we say in the North. Sunday. The feedback was that the large site reserved for none colleagues were not unhappy with other than Tesco. Are there are Jane Rose, HR policy project manager, Blackfriars, the payment they receive for any plans for Sainsbury's to build Simple as replies: working on this day. However, we in this amazing country? always listen to issues raised and Economic analysts predict the economy is slowing down ABC will take your comments on board which means this review should be in excess of inflation by Martin Webb, for future payment arrangements. the year end. The amount allocated at the review, reflects the departmental director, Anne Jones, bakery board's commitment in the current economic circumstances international business counter assistant, to maintain cost control, whilst realistically rewarding development, Blackfriars, Sevenoaks: performance. Fruity fakes replies: The majority of our competitors settled on or near our I am concerned about the number 1998 pay award. Many competitors are reviewing their pay Jeanette Gregson, I agree it's an amazing country. of spelling mistakes appearing on principles and are actually reducing some of their premium trainer/senior customer However, in response to your the shop floor. In the case of payments for new employees. This year, the company services assistant, question, I'd make the following foreign words it is perhaps more committed to concentrating on base pay so that all Halifax: points: Thailand's economy was understandable, although surely colleagues feel the benefit and move in line with inflation. growing very rapidly until recently not unavoidable, but there is no The staff-discount card hard limit was increased for Part of the training for checkout and several international food excuse for misspelling 1998/99 to £6,000 per annum. This was to cover our operators includes a section on retailers established businesses commonplace words such as 14-period year. This year is a normal 13-period year, however produce. I show my colleagues there during the good times in 'mackeral' and 'rossette' (sic). the limit will not decrease - therefore giving an increase around the produce department conjunction with a local partner. We all make mistakes when equivalent to 7.7%, if full entitlement is used. and explain why it is so important The major food retailers present jotting something down quickly, to Sainsbury's, being the first area are Carrefour (France) with but for errors to appear on barker

the journal writelines STAR LETTER \ cards and other printed matter is have been used as fertilizer. The in March's Journal where soiled Win £50 for shameful and does not reflect well company should stop such waste. tomatoes were sent to feed birds at on the company. The message it Birdworld after another district gives is either 'don't know' or James McKechnie, manager had been raising funds by trolley design 'don't care'. group waste manager, taking a tomato bath. Forming such Blackfriars, replies: charitable links is, however, a slow Sue Evans, admin manager, Lincoln: W John Pearn, business - going through the Every week, every store has hundreds of pieces of instore support manager, We are trying hard to reduce food food-safety checks and legal advertising to display in a multitude of types of holders: Blackfriars, replies: waste and recognise that even in paperwork - and we have a backlog XLBs, SBs, bottom shelf, normal shelf, mini... and so on. this country there are hungry and of stores waiting to be linked, but Every week in every store clerks/price controllers try to You are quite right to point out this homeless people. We used to give we aim to have 100 stores donating get this advertising on as fast as possible with no real help does not reflect well on Sainsbury's food to charities until the 1980s to local charities by Christmas. in its organisation - usually being taken around the store and we are already taking steps to when we received bad publicity for For donatable depot-food in a customer trolley or basket. The advertising falls address the problem. Unfortunate­ donated food that ended up on waste we have linked up to a through the holes and the barker card holders get muddled ly, there is no spell-checker system markets past its sell-by date. second charity called Provision, up. Why can't we have a trolley specifically designed for available to ensure that every one We decided to revisit this on a which deals with large volumes of advertising use? of the wide range of Continental managed basis in 1996 following goods. So far, Adrian Harris of food We have a floral trolley, we have L-shapes, we have foods and drinks we sell has the our first store-waste survey which safety has been seconded to work meat trolleys, we have basket collection trolleys, etc. Come correct spelling on SELs and POS showed about 23% of what stores with them and eight depots are on, make our life simpler! Please can we have a trolley material. disposed of was donatable food. linked to the charity. For the specifically designed to hold the relevant equipment with a However, our colleagues in We then linked up with Crisis, a remaining food waste we are flat solid surface on which to have SEL pens, multibuy lists trading are being extra vigilant London-based charity for the currently running two compost and pieces of advertising etc? when making requests for printed homeless. Our recent waste survey trials to see if it can be converted I am sure all price controllers would be willing to offer material and we hope to see a big showed the percentage of for use as a soil improver for farms. suggestions for its design. Why don't we ask the people reduction in the number of spelling donatable food was down to about who have to do the job... perhaps a competition to design it! errors during the next few weeks. 9% through initiatives like Stockwise. To date, we have linked 33 Checkout John Page, eguipment development team leader, Stop the stores to Crisis. We have also chill Blackfriars, replies: donated over £300,000 to them, Excellent suggestion, Sue. And although I'm not familiar with seconded Martin Bowden, a store waste Jill Hickman, the role of price controllers, there would appear to be a manager, to help them manage checkout/replenishment potential need for an advertising trolley. I like very much the food donation, and are assisting Norman Ingale, veteran: assistant, Wimbledon: idea of a competition to design it and propose to open the with their training. The aim is to challenge to all stores with the following rules: help them grow so they can be Is it not time that other means of Ever since our refit in May 1997, alongside us in any place where a 1. Only one entry per store, submitted to equipment design, store raising money for charity could be the temperature in the meat and homeless problem exists, mostly in format at Blackfriars, to arrive before 31 July. found? The picture in the Jan/Feb provisions aisle, as well as the large towns and cities. issue showing a district manager produce/ready-meal aisle, has 2. Entries will judged on: wallowing in baked beans is in bad For areas where Crisis will not been incredibly low. Sitting on the a) Design drawing - to be fully detailed and dimensioned. Obviously cost taste. Is he not aware that be operating, we are seeking local checkouts situated between the will be critical in the final analysis, so simplicity and size will be millions of children are starving in charities we can trust. So far, a former and the exit door involves important factors. Safety is another prime consideration, to both the world? Surely the waste of further 28 stores have been linked dressing as though on an customers and colleagues. good food should be stopped. to local outlets such as hostels, expedition to the Arctic. b) Description of operation. refuges and wildlife sanctuaries. Maybe some pig slurry would have Customers are constantly c) Estimates of time saved. This to include a weekly breakdown of You may even have seen the story been better, then at least it could telling me they have never been in current procedures against the new method. such a cold shop, saying they have The winner will receive £50 and have the satisfaction of difficulty signing chegues with knowing their design will be put forward for trialling instore. such cold hands. Can some money be put towards the heating in our Smugglers caught loafing^ store, please? after entering our personal Blackfriars, replies: £5* numbers, so we could be given a Charles Johnston, balance of the hours used from Thanks for your excellent Alison McDonald, BWS assistant, Crosby: director of construction the banking hours. suggestion. Holidays will continue and facilities manage­ At present we have to check to be calculated in hours, and Recently on holiday in Lanzarote, my husband and I visited a in with our personnel department you'll be pleased to know that the supermarket. Within their display of bread was a shelf packed with ment, Blackfriars, replies: Sainsbury's economy loaves. You could tell from their feel that to keep track of our hours. I work HP, people-systems team have they had been frozen - in fact most weren't properly thawed. Our I was sorry to learn that both on night shift, so many hours go already commenced work on a own economy bread and at only £1.26 a loaf! colleagues and customers have into bank holidays. Plus, it's not new personnel system due to be What conclusions can we come to? Have we stumbled on a experienced cold areas in your always convenient to get hold of introduced to stores during the bread-smuggling ring and, if so, who is Mr Big? Is Sainsbury's store since the refit last year. I have personnel over the phone because year 2000 which will automate bread a local delicacy, and thus the price? Or have we found out arranged for a full survey of your of meetings, etc. Therefore, I holiday entitlements. Longer term, what happened to all the bread Sainsbury's had left over when the heating and ventilation system to believe it would benefit everyone, we hope to be able to offer all others lowered their prices? Can someone please explain this be undertaken very shortly and this though how cost effective it colleagues the opportunity to mystery? will produce recommendations for would be remains to be seen. have access to information on-line PS. If there is any reward for cracking the smuggling ring another improvements which we can then about their pay and benefits, holiday in Lanzarote would be very welcome. consider. Once this work is Lisa Parker, pay and including their holiday entitlement complete, any recurrence of the benefits project manager, balance. Ros Perry, category manager, bought- in bread and morning problem should be immediately goods, Blackfriars, replies: reported to your local facilities I am intrigued... and I have a cunning plan: we team up and pay a manager. visit to this rogue store in Lanzarote to see what business benefits Have your say we can derive! Meanwhile, the delicacy theory does not stack up. Even after Do you have anything to get off your chest? This is your chance to vast quantities of alcohol, economy bread - delicious as it is - is Holiday help voice your opinion and ask any guestions you may wish to put to not that much of a delicacy! management. Ideas are also very welcome. As for leftovers, for the few days we retailed economy above Patricia Cushion, night some competitors, we maintained our volume sales. When we shift, Queens Road: Each issue we'll choose at least three reacted to the 7p price we suffered from poor availability and upset a lot of customers. I would like to suggest that if star letters and the author of each Smuggling is the only answer... let's face it, if you could buy Sainsbury's keeps to the new will receive a cheque for £5, £10 bread for 17p and sell it in quantity for E1.26, wouldn't you? In fact, holiday scheme of giving I'm off to Lanzarote to make my millions. employees their contracted Seriously though, we have alerted all our suppliers to this issue, holiday allowance in hours, could Please write or e-mail to the which is obviously undesirable. We would also ask all stores to be extra vigilant and contact head-office security regarding any staff be issued with a card - like a address on page two, marking your bank card? This could be run dubious customers who purchase vast quantities of economy bread. letter 'Writelines'. through our clocking-in machine

June 1999 11 To meet the legal deadline

for metrication on New

Year's Day 2000, the scales

in all Sainsbury's stores are

to be converted to weigh

items in kilograms in the &S&SI coming weeks. The bad news for cashiers is every

single produce short code

will have to change too.

• I*

The first conversion was the x * » V,.» ' Blackfriars staff shop in May.

. " Cracking the codes - new produce code sheets will show how the number's up for the old short codes. On 16 May, Dunstable became the first supermarket to convert. ^^^^^. B apoleon is no doubt looking down with a smile as that's why it's vital colleagues dealing directly with Five more stores converted in May. customers know about the change and why we're making it. I he watches his cross-channel cousins prepare to So they can explain that legislation reguires us to sell A dozen stores a week are now I adopt fully the metric weights system he everything in metric measurements by 1 January 2000. converting and this will rise to 40 a introduced some 200 years ago. But the joy he feels over week from the end of July. „ , . . . , ...... , . „ _ "There's an information pack which will be sent to each Sainsbury s having to convert its scales to weigh in kilograms store three weeks before conversion so colleagues on the conversions win take place on Sunday, wi" probably not be shared by colleagues on the checkouts, checkouts can be briefed on the change. The key messages in Monday, Tuesday and Wednesday as it means all the short codes for produce will be changing. the pack are that cashiers must use the new produce code nights during store closure. Teams of engineers from sca|e suppliers, SUCh 3S Avery sheets and not enter the old numbers they may have "'^^^mZ^r and Herberts, will be visiting each store in the coming weeks memorised. It should be fairly easy to remember to do this as systems overnight processing is run. to convert the scales of all 10,000 Sainsbury's checkouts. They will be accompanied by All stores will be converted by late members 0f the retail Systems "The DMCe Of a kilo of Granny Smiths will be exactly the autumn, well before any millennium • ••*. f#, •».*_ wi u bug problems have the chance to arise. installation team who'll ensure scales same gs for f^e eguivalent weight in pounds." are correctly linked up to checkouts and that printers print out receipts any old codes entered will show up as 'not for sale' in the showing the per-kilo price and the weight of weighed items in cashier display. kilos (see below left). Which is all good and fine, but wouldn't "The other key messages concern answering questions it be nice if the short codes for produce could just stay the from customers. Many may worry how they'll know the same? Says project manager Dennis Fuller: "Yes, but as the equivalent price per pound. But the imperial measures will conversion process will take place over many weeks they continue to appear on shelf-edge labels so they needn't worry can't. The items sold in kilos will have to have a different too much." dept/comm number to the eguivalent items sold in pounds, so the SABRE system will register a different pack size. That Getting to grips with the gram way a store which has sold 50 kilos of Granny Smiths will not end up receiving 50lbs in their next order - which would, in Dennis is also keen to stress that Sainsbury's will not use fact, be just under half what's actually been sold." metrication as an excuse to put prices up. Says Dennis: "The The biggest headache price of a kilo of Granny Smiths will be exactly the same as for the eguivalent weight in pounds." Quantifying catchweight lines throughout the supply chain, so To help customers understand all the ins and outs of the OUR SCALES m UEIUK ITEMS IK KILOGRRKS they can be ordered in both kilos and pounds during the metric system, customer services teams in converted stores conversion process, has reguired extra effort across several will be supplied with conversion calculators and information divisions of the company, including buyers, depots, logistics leaflets on metrication. They'll also receive a 500g weight in Receipt from the first store to be place of the current 11b weight used to check the accuracy of converted - the staff shop at and retail. But the biggest headache according to Dennis Blackfriars. could be convincing customers the prices of these items scales. If you see the new weight being used or, indeed, if you're Circled: The weight of a couple of haven't suddenly doubled. Says Dennis: "Since a kilogram is Granny Smiths prints out alongside equivalent to a little over two pounds, the effect of showing a the member of the customer services team using it, don't their per-kilo price. per-kilo price on the receipt is to make products look like forget to give a thumbs up to the ceiling. You never know they've doubled in price. People are bound to ask about it, when Napoleon might be watching you!

12 the journal special report price track %KP* Homebase nails

the journal discovers how Homebase's range of no-frills, value-for-money products is cutting the cost of home improvements.

enthusiasts who sheet of A5 paper painted black at the top DIY and white at the bottom - by an independent caught up on the house and garden tasks over recent bank holidays may well have testing house. A lot of the products are from been enticed into Homebase by the TV ads suppliers that provide our other products starring Neil Morrissey and Leslie Ash from too, so customers can be confident that TV sitcom Men Behavinq Badly. And if they they're tested and of good quality." were, they couldn't have failed to notice the To get all Homebase's most senior distinctive orange-and-black pack design of management team on board with the launch so\^>e the new Value Basics range. of Value Basics - and explain the choice of Value Basics is a range of over 300 basic, Leslie Ash and Neil Morrissey as the face of value-for-money products offering guality at Homebase for the ad campaign - special a highly affordable price. To find out why presentations were given to over 700 Homebase believes the move towards a managers gathered for the Homebase wider range of value products is a step in the conference at London's Royal Lancaster right direction, the journal catches up with hotel. The conference also looked at With customers still own brand manager Dave Washington and Homebase's overall business strategy in the then own brand product coordinator Jo presentations from chairman David Bremner highly price Boxall. Says Dave: "We're introducing Value and marketing director Kate Swann. Basics - in the same way Sainsbury's conscious after the introduced its Economy range - to bring Hammering home the value down the price-entry point in key ranges message recession of the across the whole store." Introducing that lower price-entry point Delegates heard in David Bremner's keynote early 90s, Value is a way of attacking competitors on their speech how Homebase needs to appeal to a own terms. Says Dave: "We're committed to broader market whilst not alienating its Basics aims to win being competitive on price, but may only traditional customers. He also spoke about have one or two lines at the value end of the how Homebase's value perception can be market share for price spectrum - compared with three or improved, and about how the new strapline - four at some of our competitors. So they've 'You're better off at Homebase' - will Homebase on price. been seen as better value. But that's going to encapsulate the value message whilst change with Value Basics, although we will relating to Homebase's traditional strengths still stock a complete range of products." of quality, service and products. More than 300 Value Basics products will No sacrifice on quality be in Homebase stores by the end of 1999 - including paint, wallpaper and tiles, hand Just a selection of the products in the Value Basics range - But does lower-price products mean lower- tools and plants. In fact, there's a Value to be over 300 strong by the end of the year. quality products? Definitely not, according to Basics alternative in just about every product Jo Boxall: "We've made savings in packaging. group. The Value Basics paints are in plastic tubs With customers still highly price not tins, the electrical accessories just have conscious after the recession of the early adhesive labels instead of plastic bags - 90s, Value Basics aims to win market share that's better for the environment as well as a for Homebase on price. Says Dave lower price. And since the packaging design Washington: "TV DIY shows aren't using is constant throughout the range, and it's so expensive materials. People are realising you simple, there's a saving on print costs. can make something good inexpensively. For "All the products have to pass the same example, our Pine Storage Chest for £9.99 is quality checks as standard products - any fantastic value. It's perfect for a child's room, product has to be fit for purpose, legal and and at that price you can paint it or stain it safe to use. For example, Value Basics paint without being afraid of making an expensive is tested for coverage - by using a roller on a mistake."

June 1999 13 new stores

Driving sales is currently one of the top three priorities for Sainsbury's - along with reducing costs and changing the Way We Work. The store-opening programme is a key driver of sales as it has added an extra 88,220 sg ft of new ups the selling space with the opening of five new Sainsbury's stores since the Sherborne opening on 23 March. This is in addition to the extra space created Sherborne's new Country Town by the extensions to existing stores, such as the latest ones at Redditch and store opened on 23 March adding Eltham. Included in the new stores is the brand-new Sainsbury's Central format another store to the six already in Dorset. New stores at Darwen and in Glasgow's Buchanan Galleries, which is enticing thousands of time-strapped Clitheroe are adding 32,140 sq ft customers to shop in the city centre. of sales space to Lancashire, while Two brand new Homebase stores are also up and trading, helping the home- way down south, Sainsbury's has improvement chain continue its success in expanding the Sainsbury Group. opened its first store on the Isle of Here's the journal's round-up of the five newly-opened Sainsbury's stores Wight. and two new Homebases... The first Sainsbury's Central is in Glasgow's new £200 million

SHERBORNE: Buchanan Galleries shopping Sherborne's design 1 centre - close to the heart of fits with the local architecture of historic Glasgow's commercial centre and Sherborne. near to a railway station and bus terminal. The 11,820 sq ft store Caking a look at Sherborne's new store - was expected to serve 37,500 Jacqueline Morgan. customers a week, but it's already DARWEN: smashed its initial sales targets - Darwen adds 15,010 sq ft and its customer numbers are of sales space to Lancashire. already at a level which wasn't expected until 2002. Ten minutes to opening and colleagues practise Unlike any other food store, their smiles for the Sainsbury's Central is designed in customers. four clearly colour-coded zones so CLITHEROE: customers can find what they're Clitheroe's new store - situated on the main looking for quickly and easily. road into the town. Snacks, meals, fresh foods and

Making orange come groceries all have a separate area alive - James Bolton can with specific 'shopping missions' in manage three at once. mind. Low shelves help customers see at a glance which part of the store they're heading for - and BUCHANAN GALLERIES: pace Qj&kdL

express checkouts help them pay City shoppers need speed - without delay. and they get it with Central's clearly-zoned The new format fills a gap in layout allowing customers the market by offering the busy, to see at a glance where to head for. city-centre shopper convenience, speed and inspiration on meal Stephen McGuinness, Donna Douglas and Paul ideas. According to group property Kerr (right) prepare to enjoy director Ian Coull: "Extensive the fruits of their labour. research has shown that city- ISLE OF WIGHT: centre shoppers have completely The island's first different needs to those of any Sainsbury's makes an impressive landmark. other food shopper, so we've designed a very different store to Local children help store 10 manager Nick Crockford our normal supermarkets or small (centre) with the ribbon- convenience stores. cutting honours along with retail innovation manager "The store is designed so that Graham Machin, who won large numbers of people can shop the chance to open the store in a Red Nose raffle. with speed. This is achieved by using an innovative layout to make NORTH FINCHLEY HOMEBASE: Happy birthday to you! 11 the shopping experience as guick Store manager Steve Jones and easy as possible, minimising surprises cashier Nicola Rudge with a cake on her the time it takes to find and buy 18th birthday. products." North Finchley Homebase 12 More Sainsbury's Centrals are is in an affluent area of due to open over the coming year north London. The nearest competition is a B&Q store in London, at Holborn and Mayfair roughly a mile away - in - opposite the Ritz Hotel - and in fact, the store was visited soon after opening by B&Q's Edinburgh. regional manager in plain Meanwhile, Homebase cele­ clothes. brates two new stores - North SEVEN KINGS HOMEBASE: Finchley and Seven Kings, both of .- The view from the car park. which are building on trade in the 1 . Seven Kings' management affluent London area. team gets ready to roll. making life taste better in Bedford

When Spiri Araci introduced his own Italian bread at the bakery at Sainsbury's Fairfield Park, Bedford, his customers were very enthusiastic. After his idea was approved he found himself baking an extra 200 loaves a week, to cater for the demand from the large Italian community. Now they travel to Sainsbury's from all over Bedford for a genuine taste of home.

making life taste better feature

Anyone who's seen the inside of a store in recent weeks will have noticed that things are starting to look very different. But the new brand isn't just about images. It's about changing the corporate body from the toes to the tip of the nose. It's about changing the business's soul. Making life taste better at Sainsbury's

n revealing plans back in February for Sainsbury's new Everyday reality brand, marketing director Kevin McCarten spoke of two masons cutting stones. Asked what he's doing, Making the new one mason says 'cutting stones'. The other says he's Sainsbury's brand a I reality in our everyday helping build a cathedral. To achieve the new Sainsbury's purpose of making life lives has already begun taste better, all of us need to see life in the same way as with the allocation of the second mason. Whatever we're doing, we're not just extra hours for a new replenishing a shelf, operating a checkout, writing a role on checkouts: computer programme or negotiating with a supplier - Customer Support. we're helping make life taste better for people. The role of Customer To get across the message of just how far the Support is to create a products Sainsbury's sells go towards making people's friendly and attractive lives taste better, the latest TV ad shows how a croissant shopping environment isn't just a bakery item but a breakfast-in-bed treat for by greeting customers someone on a lazy and guiding them to the Handy instore advertising - most appropriate excellent customer service will making life morning. And a bottle ensure customers new and old of wine can be much checkout whilst giving return again and again. taste better assistance to people more than a drink. It Here are just some of the with special needs or can be a reminder of a operational areas where extra young children. Customer Support will also help with trip to France, evoking effort is to be made: laughter and romance. complaints and queries, and finding items the customer among 25-34 year olds, may have missed or forgotten. A member of the • Produce displays almost half skip customer services supervisory team will also be taking breakfast altogether Getting to know you - on the proactive role of 'checkout captain' to help (see page 5 for details) understanding people's habits is all part of putting Customer Support and anticipate cashier needs for • Trolley-wipe dispensers we understand our customers b the customer at the heart things like extra carrier bags and more change. their lives teste better. of Sainsbury's brand. • The party ordering service

Understanding the • Sampling on the deli central role food plays in people's lives is important, but • Skinning and filleting on even more important is all of us understanding customers fish counters and putting them at the heart of Sainsbury's brand. That's why Sainsbury's whole strategy is now focused on • Honouring special meeting the Customer Needs and Values for high coupon/raincheck vouchers standards, wide choice, great value, easy shopping, great new ideas, and respect and thanks (last month's journal • Packers has full details on the CNVs). To underline the importance of understanding the customer, a series of posters is now running in stores, offices and depots, giving facts on people's shopping and Carriers just got colourful - new carrier bags have a eating habits (above) - it's only when we understand our warmer, more friendly feel. customers we can make life taste better for them.

June 1999 17 making life taste better in New Cross, London

For the benefit of the large Vietnamese Community in New Cross, our colleagues there helped organise a private tour of the store. This was given by Vietnamese speaking staff to their relatives. Signs were put up to direct non-English speaking Vietnamese to our colleagues who were able to understand and help them.

^^ml m making life taste better feature

Although the new brand aims to drive sales by getting the public to reassess, reconsider and revisit The Way We Sainsbury's, it's also designed to make life taste better for colleagues throughout the business by Work principles giving support to changing the way we work.

We are equipped to succeed: everyone at Sainsbury's will have the right training, eguipment and working Making life conditions to carry out their role, as well as understanding how that role contributes to the success of the business.

taste better We develop and enjoy ourselves: managers will coach people and make them he customer's experience of Sainsbury's new aware of development brand image will largely be down to the service opportunities whilst providing given instore and POS material, signage and TV a varied and stretching work T ads. But changing the soul of Sainsbury's is experience in a sociable much more than a customer-service and marketing environment. Link-ups with the exercise. It has required a root-and-branch change of the local community will also be way every area of the business operates. This has led to a supported. whole range of changes from the restructuring of stores and regional and central offices to a review of the supply We work together as a chain and the overhauling of store procedures through team: in a climate of trust the Simplifying Store Operations programme. and open communication, all No one's excluded Customers will be greeted by a friendlier face - new signage will be individuals and parts of the rolled out to all stores in the medium-term. business work together as one The warmer, more friendly tone of voice in signage, truck company with one agenda, liveries and POS material is aimed at demonstrating how following a clear direction. We are also committed to each other, offering support with personal difficulties.

We respect and everyone is welcome to become a Sainsbury's customer Speaking to customers in a friendlier voice - a plan is in development appreciate each other: whether they're a Volvo-driving Guildford resident with for warm, approachable graphics to go on walls behind the checkouts. 2.4 children or a rice-and-peas-loving Rasta. And in the in a climate of politeness and same way that no one is excluded from shopping at consideration, each individual is Sainsbury's, so the new brand supports the inclusive to be paid accurately and treated approach colleagues are being asked to adopt with one with fairness and respect. another. An approach where individuals throughout the Opportunity will be egual for all business recognise one another's contribution - whether with everyone's concerns they're in management or non-management roles in listened to and acted upon. stores, depots or offices - and show each other consideration and respect. We know how well we are This approach is underlined in the Way We Work doing: individuals will receive principles (far right), which are now as much a part of regular information on the

Sainsbury's brand as the retail initiatives outlined on Travellers on motorways up and down the country will soon start company and feedback on page 17, and the new corporate colours and uniform. seeing new, rebranded lorries. their performance against clear measures, with good Telling the world about the performance being recognised new Sainsbury's and rewarded. The aim is for The TV ad which has been helping put across Sainsbury's everyone to get satisfaction new brand message to the nation since early June was from a job well done. filmed at the Finchley Road store in North London. Several variations of the ad were shot before the final We can always be better version was arrived at of the little boy watching out for at what we do: becoming his gingerbread man. The colleagues who helped with the stronger by learning from our filming (right) are all being sent a video record of the day. mistakes, we will monitor our Other media will also be used in the coming weeks to performance, looking for areas spread the new-brand message and invite the public to for improvement. We will also reassess, reconsider and revisit Sainsbury's. This will develop plans to achieve clear include large billboard posters in strategic locations. objectives, and celebrate our They're guaranteed to be so eye-catching you won't be Enjoying a moment with the crew and star of the first TV ad in the success in achieving them. able to miss them if there's one near where you live. new campaign are Finchley Road colleagues (standing I to r) Beryl So keep a look out in the coming weeks. Vernall, Sina Varsani, Sara Barazandehpay and Mark Kellman.

June 1999 19 top-seller tips

Gentle haircare pair

If you're a daily hair washer, Sainsbury's Frequent Use Shampoo and Frequent Use Conditioner should be right up your street. Mild and gentle for all hair types, they will leave SAINSBURY'S your hair feeling soft, refreshed and more manageable. The frequei frequent conditioner costs £1.19 while the smLuse shampoo costs £1.29. AVAILABLE IN 351 STORES

Lean towards British pork An addition to the Be Good to Yourself range of 95% fat-free products, is the Lean & Tender Pork range. It consists only of lean, trimmed British pork which can be ready in minutes and includes Stir Fry (£3.59 for 600g, £1.99 for 300g), Escalopes (£5.29 for 800g, £2.99 for 400g), Loin Medallions (£2.99), Diced Pork (£3.29), and Fillet (£4.99). All the products carry the healthy balance logo. AVAILABLE IN 250 TO ALL STORES

Salads for summer _ j SAINSBURV'S Freezer teasers ' ^•'.••/'•A.„.J„,/ ORANGE & LEMON Summer means we're all turning to cooler offerings, Now summer's here, the frozen food and these two new washed and ready-to-eat salads cabinet is bursting with a number of should be just what you're new and delicious desserts: looking for. Spoonable desserts, come in two Tuscan fruity flavours - Mandarin and Style Salad Raspberry (£1.99 each); and there's (99p) and a tempting range extension to the French Style American Style desserts - Some Salad (£1.59), Like it Banoffee (£3.49); or moreish ' which includes a cheesecakes - Summerfruit sachet of Fromage Frais Cheesecake (£2.99) vinaigrette fresh and the Be Good To Yourself Cherry dressing, are part Cheesecake (£1.99); and finally, of the fresh 'n' Handfinished Orange and ready salad range. Lemon Gateau (£2.29). AVAILABLE IN AVAILABLE IN 271 TO ALL STORES 230 STORES

the journal top-seller tips

Bloom with Evening Primrose

Sainsbury's new Oil of Evening Primrose range cares for normal to dry skin and has been dermatologically tested. The range includes Cleansing Creme Wash, OIL Cleansing Lotion, Moisturising Lotion, Refreshing i: IING Toner, Eye Make-Up Remover (each costs £1.79), PRIMROSE and Rich Moisturising Cream (£2.29). AVAILABLE IN 111 TO 363 STORES Cleansing Creme Wash

SBURY'SPS; ISEPTIC Right note for the throat If you're experiencing a change-of-season cold, or just ,roatU>?enges been taking the karaoke career a bit too seriously, try Sainsbury's new throat lozenges for soothing relief. Dual Action Blackcurrant-Flavoured Throat Lozenges (£1.59 for 24) and Sugar Free Antiseptic Throat Lozenges ra ngm.nfect.on and relieve pain (£1.59 for 20) are new extensions to the range. OUB :LAV AVAILABLE IN 110 STORES "•"•ST3- CURRANT FLAVOUR Lozengi ,c intisept **-

eS L0zen9 Fish worth netting

A new range of fish in sauces is now instore, including two in the Be Good to Yourself 95% fat-free range - Haddock Fillets in a Watercress Sauce and Cod Fillets in a Tomato, Pepper & Herb Sauce. The other two are Cod Mornay - which consists of two fillets of cod in a rich and creamy cheese sauce, and Plaice Florentine - two fillets of plaice on a bed of spinach, in a smooth cheese sauce. All four products cost £2.99 each, AVAILABLE IN 100 TO 140 STORES

Milk shake-up

You may have seen these before, but not in their brand new design, colours, and slim carton packaging, making it a far more fridge-friendly pack. The relaunch of UHT Longlife Milk introduces an improved pourer exclusive to Sainsbury's, which should address the pouring problems reported by some customers. Longlife milk is a convenient and versatile alternative to fresh milk, and is ideal as a cold drink and for use in cooking and baking. The range consists of Skimmed, Semi-skimmed, and Whole Milk, and they cost 39p each. AVAILABLE IN ALL STORES

June 1999 21 Sainsbury Group colleagues and customers have helped raise the biggest donation Comic Relief has ever received. Of the £4.5 million-plus total, over £718,000 came from fund-raising efforts in stores, central departments and "ft 4 ' depots, the journal received more submissions than ever before for a single event and would like to thank all those

who sent in their stories, just about all of which are covered on the next four, madness-filled pages. The pick of

© Buddies clown around Nose West Country ager at rtmental director he's 'buddied' with under the Change Programme, "refor Hales, visited all 17 —s on lan's district during o-day Red Nose ithon. For added comic value, Ian dressed up as Lenny Henry and Trefor mpersonated the Vicar of •ibley. The marathon began at iton where the pair hed for Red Noses

Last of the Nose-hicans Showing off their new look at Lancaster are assistant warehouse manager Glynn Ogley (left), store manager Steve Plowright (centre), and baker Dave Woodhouse. The ladies who did the dirty deed are from a local hair and beauty salon. A karaoke, raffle, tombola and sponsored diet helped push the total raised to around £3,500.

-^ There isn't space for the whole flood of Red Nose photos sent in, but here's an unillustrated pick of Red Nose highlights.

Starting off with Edinburgh Savacentre who raised Savacentre also got in on the act, and red was the at Tamworth milked £1,660 worth of donations, over £5,000 with Louise Kerber and Mark Cornwall colour of the day at South Ruislip, as they amassed and Salisbury's mufti days and full monty brought sitting in a bath of milk and chocolate cereal. Castle £3,000, and Fanhams Hall, where they raised £450. in £3,145. Boulevard had the same idea, raising £400 with Northfield contributed £900, assisted no doubt Cathy Meakin and Bev Rigley enjoying baths of jelly by scary man/woman Mike Birks. Phillip Stone at Shave raves and custard, and tinned tomatoes. Alan Thorne and Broadcut Fareham dressed up as Esmerelda, The Shaves were also on the agenda. Kiln Lane's Leigh Celia Brown at Staines tried a tasty concoction of Wicked Oueen, and bumped up his store's total to Hogarty and Mike Spalding lost their head hair, whilst sausages and beans in their bath. £3,500. Thirty colleagues' costumes at Deepdale got Ben Newton gained legs smooth as a baby's bottom. a right soaking on their walk to Bamber Bridge. Their Paul Carter at Winton raised £200 for his head shave Dressed for success proceeds contributed to Deepdale's total of £2,200. and, for his troubles, was also strapped in a cage on the Fancy dress proved a popular theme. Ashford had a Wellingborough dressed in a variety of costumes - shop floor. Louise Manship at Hedge End offered week-long assortment of disguises and raised over store manager Joe Elliott was Big Ears - and they colleagues haircuts to contribute to the store's grand £1,400. Cannock also paraded round in fancy dress on collected £2,530. Another store manager, Worksop's total of £3,600, whilst Patrick Benson at Ladbroke Grove > their way to raising £3,500, whilst Julie Gibson at Derek Broughton, risked his pride by dressing as a donated his locks to push his store's total to £3,500. Glen Road flew in on her witch's broomstick and checkout lady. This spurred a caption competition won Sainsbury's Orderline call centre team came in with o helped the store to a total of £2,200. Basildon by CDA Greg Ward. Worksop raised £1,300. Milkmaids £1,800 thanks to Nikki Fletcher's new bald hairstyle.

22 the journal Dashing dressers © Rustington challenged a number of local businesses, including the local Tesco store who failed to turn up, to a pancake race in their car park. Our picture shows two of the victorious men's team on their way to glory. Just to give the others a chance, assistant meat manager Darryl Burfield (left) and deli assistant Darren Chambers (centre), wore dresses for the dash. A Cowboys and Indians fancy dress brought Rustington's coffers up to £1,200.

You say tomato, Ray says... Hadleigh Road baker Ray Clarke seems a bit stuck for words as he wallows in his tomato bath. Along with a competition to guess how long it would take to travel around the M25, customer services manager Roger Slade dropping his trousers, and various raffles, Ray helped the store raise £1,899. By the way, it took two hours and 15 minutes.

Custard's last bath

Retail operations director Bernard Willis decided he wanted some of what district personnel manager Lizz Avery was having, so took her place in a bath of custard. The picture clearly shows that Lizz gave Bernard his just desserts, even though Oxford store manager Mark Armstrong (background) was a bit of a cowardy- custard, keeping well away from the gunge action. The good news is the event Fund-raising with knobs on helped Oxford raise Grahame Reeves, customer services over £6,000. manager at Hempstead Savacentre, organised a Comic Relief guiz which Get down Mr Brown boosted the store's total by £500 to a grand sum of around £3,000. A 15-mile walk and an Indian buffet went towards At the guiz, Barbara Phelps raising Edgware's total of £2,000. Darnley held a (pictured here) from the clothing Stars In Your Eyes dance which collected £500. department (where else?) Managers at Buntingford depot washed colleagues' picked up the best cars for £93, and Kingsway finally got their wish costume award. when Penny Smith took up the challenge of a sponsored silence for eight hours for £130. Food advisor Teresa Bovey single-handedly organised an evening of entertainment which included a cookery demo of Red Nose recipes from Five Go Mad in the Kitchen, a raffle and auction which raised £2,167. Bridgend gathered a huge £6,200 through a wet- sponge throw, sponsored walk and karaoke, and a burger-eating competition - won by none other than James Brown. Get up! The round-up continues on page 24. June 1999 23 Crayford's crumpet bares all

Colleagues at Crayford literally dropped everything to raise cash for Comic Relief. There were no thoughts of blowing noses when (I to r) assistant produce manager Andy Ward, grocery manager Graham Waller, senior deputy Neil McCarthy, and meat manager Cliff Mortimer, took to the stage at their store's disco Funds gathered from this and several other events, including a sponsored walk by store manager Gary Love, totalled an amazing £6,900. more on the nose

Gunging the guv'nor Watchmoor Park baker, David Key, took great delight in gunging senior store manager Mike Salmon - it is him, honest. The bath was borrowed from Camberley Homebase and Mike's good sportsmanship helped his store raise £4,000. The amount was boosted when six colleagues took part in a tandem skydive with the Red Devils.

Save beans, bath with a friend By sharing a bath of baked beans, BPM Linda Shipperle and store manager Richard Newman contributed to East Ham's total of £1,650. Children from a local school took great delight in dousing Linda, Richard and Comic Relief coordinator Lee Francis with the beans, which were later donated to a local farm.

...and the nose runs on. Continuing from page 24's Lyme asked customers to guess the weight of the Kingswood helped raise £1,100. highlights, and Gareth Curtis at Romford business Bakewell tart supplied by Mr Kipling Bakery. Bolton, who had invaluable help from store centre raised £175 for the cause with his sponsored Dunstable's Steve Powell ran from his store to manager Steve Spencer on the checkouts, raised Big Mac scoff. Walton-on-Thames teamed up with Chesham on their opening day, and Alton's store £3,000 whilst Reedswood's Comic Relief coordinator, supplier Birds Eye Wall's to do a supermarket sweep manager Fred Clarke had his face painted. Jan Risker, organised events such as a raffle, leg which added £550 to the total. Wandsworth arranged waxes, sponsored slim, and a Valentine's disco to bring for Young's Brewery to provide them with a dray and Scaling new heights in over £4,000. Merton Savacentre found a great way horses for hiring out rides to children for £1. Beckton Savacentre went line dancing and to boost deli sales by holding a blindfolded guess-the- Nick MacKenzie at Godalminq got a football and Birkenhead raised over £6,100, winning the £500 prize bread-cheese-and-wine tasting, raising £4,500. shirt signed by all the Chelsea players and auctioned for the highest total on David Ware's district. Oldham raised £2,889 by collecting at an Oldham them off for £500 which went towards the store's In the Lake District, the senior team at Weedon Road Athletic home match, and organising a buffet and a total of £2,500. West Hove's store manager Stephen completed a successful assault on the summit of fancy-dress football match with a local school. Whitley Woodrow went excavating with a digger and came up Hellvelyn, raising £1,200, while Middlesbrough climbed Bay and Durham store managers, Andy Morrison and with £3,000 for the appeal, and Bexhill dressed their up Sea Fell in driving snow and totalled £2,500. Joe Thurley, hitchhiked from the North East to the building in a nose. Rice Lane raised over £2,600 Meanwhile, Winnersh colleagues paid £2.50 each for Brighton conference - a hard slog which contributed to through various activities, and Newcastle-under- their authentic curry lunch, and wine tasting at Whitley Bay's total of £5,000 and Durham's £3,172.

24 the journal Full of beans

David Jones, trainee manager at Harrogate, is pictured during his attempt to break the world record for eating baked beans with a toothpick within five minutes. David's 202 fell just short of the record of 226, Bedding down to business though warehouse Colleagues at Nine Elms decided they would rather push the bed out assistant Craig than the boat to raise some cash. Their 13.5 mile round trip into Fitzsimmons London raised £1,400. They visited Parliament Square where they met went even closer Government whip Jim Dowd. with 206. Part of the team is pictured here (from I to r), deputy manager Together with a Kevin Jones, reception manager Dominic Pyne, assistant admin 24-hour pool manager Elaine Bradshaw, assistant provisions manager Emma Kelly, competition, their bakery manager Brian Rowlands, and manager's clerk Toni Joyce. efforts enabled Then it was on to Leicester Square and Soho where they dropped in at Harrogate to Capital and Virgin radio stations for a quick plug for the campaign. The reach £3,500. team returned victorious to Nine Elms having sold all their Red Noses.

Daring Derek Chris waxes looks a darling Washington lyrical Savacentre's Derek Richardson from anager Chris produce, alias Dishy Diane, enjoyed owsby grimaces as his legs are dressing up in this Jch boosted fetching dress so total to much that he worked an extra hour to Keith collect even more er sat in a freezing bath of funds. Derek raised aked beans, and colleagues and over £100, whilst deputy store director "omers donated up to £5 for Donny Rumsby wore opportunity to pelt fresh his traditional oods manager Craig Clydesdale Scottish kilt and did a pancake race to vith wet sponges. raise £60.

Hi ho, hi hor it's off to Tunbridge Wells Tunbridge Wells collected a giant £3,511. Seen here are Snow White and the Seven not-so-small Dwarfs, aka (I to r) senior store manager Kevin Jenner, dry goods deputy David Holman, services A deputy Jo Rudd, fresh foods deputy Richard Dawson, and senior deputy John Webb.

Springfield beat Stanway in a relay race between stores and raised a combined total of £3,000. Final blow of the Nose Clifton Down's store manager Martin Oakley was taped to a wall, helping raise over £2,500, and Chippenham's £2,798 was boosted by Jan Aplin's sponsored silence. Last of the Summer Wine's Jean Alexander, was at Southport to start their trolley dash. Abseiling and a treasure hunt pushed their total to £3,323. Sale's store manager Dean Cox enjoyed a few wet sponges being thrown at him. It helped Sale reach £1,700. Ten colleagues at London Colney Savacentre braved a bungee jump to amass £5,000, while Tonbridge's doughnut eating and quiz night helped collect £2,230. And finally, players from Watford's premier league football team visited Dome Roundabout to help them raise their total to £3,500.

June 1999 Take home a Mickey with Coke

Coca-Cola has teamed up with j Disney to offer Sainsbury's employees the chance to win a Big Safari Mickey Mouse to take home and cherish (pictured below). It's Secret any more You will have noticed by now the huge promotion launched by Coca-Cola. Out now in Sainsbury's and Savacentre stores With Secret you will have: It is the biggest promotion ever run in is a new antiperspirant deodorant, Secret the UK, with an estimated 7.3 million No more worrying about irritating white Satin Dry Cream. Through the journal, 30 households taking part. Coca-Cola has marks on your favourite clothes Sainsbury Group colleagues now have the linked up with Disney to target more chance to win a free sample, plus a clock. No more waiting around for your families to buy more Coca-Cola and reward them with Disney merchandise. Specifically designed for women, Secret underarms to dry promises to keep you drier and fresher than No powdery white residues - As part of the campaign, Coca-Cola any other conventional deodorant you've ever just dry-to-the-touch, satin smooth skin has launched a vibrant and exclusive used before. promotion to Sainsbury's which will Secret is significantly more effective than Secret also comes in Secret Clear Dry Stick run instore until 4 July, supported any aerosol or roll-on deodorant available in which offers unbeatable day-long freshness and by a foyer display, colourful the UK, and has none of the downsides dryness in a stick form which goes on clear and advertising and an exclusive pack associated with these conventional products. is easy to apply in just two strokes. for Sainsbury's. Customers will have the opportunity to win thousands of prizes through a leaflet competition For a chance to win one of 30 free Secret deodorants, and a clock, answer the guestions below: with proof of purchase, but now, through the journal, you too have the chance to win one of 50 Big • ' NAMFNAME-: ENTRY FORM : SECRET Safari Mickey Mouses. Simply ADDRESS: answer the following guestion, 1) Secret is a: (Ring the correct answer) and Mickey could A) Shower gel B) Shampoo C) Deodorant be yours.

2) Secret is designed for: WORK LOCATION: A) Men B) Women C) Everyone HOME TEL NO:

Entries to: Competitions, the journal, J Sainsbury pic, 9th Floor Drury House, Stamford Street, London SE1 9LL, to arrive no later - than 16 July. Entrants must work for or be retired from the Sainsbury Group. Only one entry per person. Photocopies are acceptable. . La> •• aaai *an Haa aaai mmm mmm ••» mmt •» warn •• — aaai aaai mmm •••§ mmm mmm ••• aaai mam mmt Win a voucher for a fashion discount Arcadia Group, parent company of some of the Free £5 Voucher for all Sainsbury's employees country's top high-street retailers, is making the To mark the launch of this new, improved offer, the Sainsbury's Reward Voucher an even more appealing Arcadia Group recently gave all of us at Sainsbury's money saver than before. Now any customer and Savacentre a £2.50 Voucher - worth £5 in collecting Reward Vouchers will find they are worth Arcadia Group stores if we use it before DOUBLE their face value towards the purchase of 4 September 1999. fashion items in the Arcadia Group stores. This is because Arcadia is keen for all of us at That's a £5 saving with each voucher on any Sainsbury's and Savacentre to experience for purchase made. And now you can use as many ourselves the value that a customer would enjoy Reward Vouchers as you wish per transaction with when using their Reward Vouchers in any one of NO MINIMUM SPEND reguired. That means you Arcadia Group's 2,000 plus participating stores. ENTRY FORM : MICKEY could actually pay for the entire purchase with Now, as an added bonus, you could win one of Reward Vouchers at any of the stores, which include 100 extra £5 vouchers to use in Arcadia Group What is Mickey Mouse 's girlfriend Evans, Dorothy Perkins and Burton! stores by answering the guestion below. called?

BURTON MENSWEAR ENTRY FORM : ARCADIA How many Arcadia Group stores are there in dorothy perkins 1 | the UK where Sainsbury's Reward Vouchers are accepted at the value of £5? NAME: Q hawkshead ( A) 500 B) 1,000 C)1,500 D) 2,000+ ADDRESS:

principles \ | NAME: for men | ADDRESS: Evans WORK LOCATION: HOME TEL NO: | WORK LOCATION: principles Entries to: Competitions, the journal, | HOME TEL NO: J Sainsbury pic, 9th Floor Drury House, Stamford Street, London SET 9LL, to arrive no RACING GREEN Entries to: Competitions, the journal, J Sainsbury pic, 9th later than 16 July. Entrants must work for Floor Drury House, Stamford Street, London SE1 9LL, to Sainsbury's or Savacentre. Only one entry per arrive no later than 16 July. Entrants must work for person please. Photocopies are acceptable. TOPSHOP Sainsbury's or Savacentre. Only one entry per person please. Photocopies are acceptable. TO P M A N

the journal I""* CLUES Myths & legends ACROSS 1. Scottish beast which is sighted occasionally (4,4,7) -)V crossword 8. David laid this giant low (7) 2%. 9. Fire-breathing monster with a lion's head, goat's body and serpent's tail (7) 10. Does this evil figure in Egyptian mythology play a bit of tennis? (3) \ 12. In Irish mythology, the land of perpetual youth (3-3-2) 17. How most fairy tales begin (4) 18. Legendary figure who helped free Switzerland from Austrian oppression (4) X. N 19. Was this hero of the Trojan War a bit of a heel? (8) 21. Hero of prodigious strength (8) 22. Thus see the slayer of the Cretan Minotaur, maybe! (7) 25. Creature which inspired Robert the Bruce (6) 27. In Greek mythology, the fields at the ends of the earth for certain heroes favoured by the gods (7) 28. Find Norse goddess of the dead inside this shell! (3) 29. St Patrick drove them out of Ireland (6)

DOWN 1. See 23 Down 2. Roman god of love, who carries a bow and arrows (5) 3. Goddess of retribution (7) 4. Story of Scandinavian heroism (4) 5. In Scandinavian mythology the supreme god and creator (4) 1 2 3 4 5 |6 |7 6. Lustful woodland spirit (S) 7. Legendary lover(5) •.'IMP 11. As Chile's destroyed by one of the three 8

Fates! (8) qp 9 10 13. Knight who was destined to retrieve the Holy Grail (7) « 1' 14. Little Leo sees the Greek goddess of 12 13 14 15 dawn! (3) 15. Goddess from one of the planets! (5) 1^1 17 16. Kissing this stone gives you the Gift of 18 [ • I the Gab(7) * 20. Babouschka is a legendary figure in ^ B 1 this country (6) ^ 21 22 23 24 21. Hers was the face that launched a thousand ships (5) 25 26 1 23. And 1 Down. Knight who was the lover of *M iv Guinevere (3,8) y 27 28 24. Pendragon, the father of King Arthur - is he in a rut, perhaps? (5) • ""' 26. God of flocks and herds, known as a piper (3) »-MH8K«ii ^SC-j

£10 PRIZE Find the following 12 Beatles so ngs in the wordsquare below and circle them:

A DAY IN THE LIFE I FEEL FINE PENNY LANE GET BACK Y G C Y N 0 E L A E B T 1 T E L LET IT BE REVOLUTION HELP LOVE ME DO N E E U P P E D D C P G A 1 P 0 s SOMETHING HEY JUDE MICHELLE YELLOW SUBMARINE E j L T T E u R E p o R v B N L E R E P 1 J E D D 0 E E tn 1 ENTRY FORM t A L E 0 A 1 N C N Y A W D C M Wordsearch and crossword competition G C S S L W L N A G Y E L N L E Name: A K A E 0 M S L G 1 D S H R 1 D Address: G L V L R P Y U N L D M E F M 0 en N R C M A N D T B S 0 V T 1 1 S Work location: E S H G N 1 H T E M 0 S S C C Y CD Send your completed entry to: Competitions, the journal, J Sainsbury pic, 9th Floor Drury House, Stamford C U S E K E A A E L A 0 P R H 0 Street, London SE1 9LL, to arrive no later than 16 July. Use this coupon for the crossword or wordsearch, or both CO together. Only one entry per person please. Photocopies are acceptable. 0 0 P 1 L R 0 D U 1 R R R E E U en eqnj. -\z dweji '61 A E N 1 U P E T C E H D 1 R L 0 LxJ S3|S|v 'U bunpi -gi pjoj -qi jajooos >1 Jeo "Zl SMeijsipicj -Q\, OJjN SQ 'L |0J}3d '9 apjoouoo -p uos|eN X sipjej. X smeji i :NMOd S L F B H 0 1 1 D N L P S N L S dejos '9Z subjs pz E K W 0 0 S D A A P E E N «oqia ZZ BJ}sy ZZ S||oa -02 }J0DS3 '81 3)ebuj '91 Ilea XI T 0 L LEJ SOS U JO}oa '01 ujni '6 aue|dj|V "8 paads S siueijj. H :SS0UDV S C E E N 1 F L E E F 1 E S W W CQ ClcJOMSSOdO iaOdSNVdl CU SH3MSNV

June 1999 27 entertainment guide Deeply disturbing This month's Sound + Vision review is monopolised by videos. They include horror, romantic comedy, a sci-fi thriller, action adventure, and an animated film about ants - what more could you ask for? Getting off to an horrific start, the follow-up to Scream! is now out. Scream 2 stars Courteney Cox, Neve Campbell and David Arquette, and sees the survivors of the first film trapped in a new nightmare as a copycat killer begins acting out a chilling, real- life horror sequel on their college campus. Moving on to science fiction, the threat of an enormous comet colliding with Earth leads to a nail- biting mission to prevent the impending doom of civilisation in Deep Impact. The film stars Robert Duvall, Vanessa Redgrave, Tea Leoni and Morgan Freeman. Altogether more humorous is the British hit, Sliding Doors, starring Oscar-winning Gwyneth Paltrow and John Hannah. The film is the creation of Peter Howitt (Joey in Bread) and looks at the split- second decisions that can take a life down one path instead of another. Woody Allen plays the neurotic ant, Z, in the animated comedy, Antz. Z is a small worker ant with big ideas, including winning the heart of Princess Bala (Sharon Stone). After switching places with his soldier ant buddy (Sylvester Stallone), Z's life takes a dramatic turn leading him into the tricky trivia termite war, a search for Let's see how you do in this month's Tricky Trivia Insectopia, and a fight to save the colony from the merciless General Mandible (Gene Hackman). Antz is definitely a film for all the family. Released on 21 June, Six Days Seven Nights has Harrison Ford playing a gruff pilot who crash-lands on a deserted South Seas island with Anne Heche, who plays a New York magazine editor on holiday with her fiance, Friends star David Schwimmer. The mutual dislike of Ford and Heche is put to the test as they face danger and the elements in their attempt to return to civilisation.

Rocking opera Competition Our two musical offerings could not be more different. Skunk For a chance to win one of 15 Antz videos, Anansie release their third album simply answer the following question: Post Orgasmic Chill, another Whose is the voice behind Z? example of rock at its best from the band that brought you Paranoid & Sunburnt (1994) To win one of ten Scream 2 videos, answer the and Stoosh (1996). Both following question: albums achieved multi- Which Friends star is in Scream 2? platinum status worldwide, and their latest was put To win one of five Skunk Anansie CDs, answer together after three years of the following question: near-constant touring. What was the title of Skunk Anansie's last The second offering album? comes from opera singer Andrea Bocelli, though Sogno is a more pop- oriented album than what NAME:

we've come to expect from ADDRESS: him. The highlight of the album is his duet with Celine

Dion, The Prayer, which was WORK LOCATION: nominated for an Oscar for Best Original Song from a CONTACT TEL NO: Motion Picture (The Magic Sword - Quest Entries to: Competitions, the journal, J Sainsbury pic, for Camelot). 9th Floor Drury House, Stamford Street, London SE1 9LL, to arrive no later than 16 July. Entrants must work for or be retired from the Sainsbury Group. Only one entry per person please. Photocopies are acceptable. 28 the journal The magnificent Slaley Hall International Hotel, Golf Resort and Spa. Play away at the gol The spectacular venue of Slaley Hall is the choice for this year's SSA Company Golf Day for Sainsbury Group SSA members on 11 August. Set To reserve your place amid 1,000 acres of stunning Northumbrian landscape, Slaley Hall is the Send a deposit cheque for £20 per person, made payable to 'SSA', to Mark Reed epitome of indulgence - a truly luxurious country-house hotel. Its golf or Derek Crooks at the DURHAM Sainsbury's store by 1 JULY. The balance must be paid by 31 July. The address of the store is Sainsbury's Supermarkets Ltd, resort belongs to the exclusive group of championship courses which Arnison Retail Park, Durham, DH11GD. currently host a full PGA European Tour event - The Compaq European Be quick if you want to stay over Grand Prix. A great day's golf is promised for all entrants. A limited number of bedrooms are available at Slaley Hall at £80 per double The event is open to the first 200 applicants all of whom must be room, based on two people sharing. The price includes breakfast. To request accommodation, please notify Derek Crooks or Mark Reed at SSA members. Durham when you send in your deposit.

THE EVENT:

Starts 9.00 am 18 holes golf, Stableford rules on the Priestman Course Coffee and biscuits on arrival Two-course meal and prize presentation Hall's second hole will look even more beautiful if you birdie it

THE NATIONAL ANGLING COMPETITION 1999

The SSA's fifth National Angling Competition will membership, veterans* and their spouses or take place in the south of England on Sunday partners, children of SSA members who will be 18 July at Wyland Angling Centre, Powdermill Lane under 16 on the day and accompanied by a in Catsfield, near Battle in East Sussex. This is a competing adult. The junior entrance fee is £7.50. new venue for the competition and preliminary reports from the SSA angling team suggest a very Be quick with your entry form good day's fishing should be had by all. The closing date for completed application forms Over £2,000 in prize money will be awarded on is Monday 28 June 1999. Bait will be available the day, as well as prizes and trophies. Cost per for purchase on site. Match rules will be issued entry is £20 to cover breakfast, evening buffet and with the joining instructions. peg fee. Entrance is by application form, available from your SSA rep. The competition is open to * Veterans application forms are available from Sainsbury Group SSA members, spouses or the Central SSA Office, J Sainsbury Pic, Stamford Cast yourself in partners of SSA members who hold dual House, Stamford Street, London SE1 9LL. in this'year's competition.

June 1999 29 wedding in person

HELEN RIDER, BPM at

Bridgemead, and NICK long service

FEIERABEND, product Colleagues who've completed 25 years' service: checkout/replenishment assistant, Swindon. DOREEN manager at Calne, married HORTON, senior clerk, Clifton Down. JILL JEMPSON, MOLLY ADDISON, checkout/replenishment assistant, health and beauty assistant, Sedlescombe Road. at the Combe Grove Manor Romford. NIGEL ALLAN, store manager, Shrewsbury MARGARET LOTINGA, checkout/replenishment assistant, Homebase. IAN BALDWIN, director, Homebase head office. Streatham Common. MARY LUBBUCK, fresh foods Hotel in Bath on 14 March. LYN BELL, checkout/replenishment, Bretton. MARGARET replenishment assistant, Oueens Road. DAVID MILES, meat BOOTH, licensed trainer, Bybrook. DEREK BROUGHTON, manager, Romford. KEVIN O'CONNOR, perishables systems store manager, Worksop. MARGARET BROWN, fresh foods manager, logistics, Blackfriars. MICHAEL PAYNE, code controller, Hampden Park. CHRIS CAMPBELL, chief warehouse supervisor, Charlton depot. VERA PLAYDEN, display assistant, Putney. GRAHAM CAMPER, non senior customer services assistant, North Cheam. PAT perishables warehouseman, Buntingford depot. ROGERS, deli counter assistant, Streatham Common. Helen and Nick were DIANNE CARTER, senior checkout/ replenishment MARGARET PIERCE, checkout/replenishment assistant, blessed with a bit of spring sunshine on assistant, Biggleswade. HILARY COLE, senior systems Sedlescombe Road. PETER ROWLEY, meat manager, their big day. assistant, Colchester. JANET COX, price controller, Harrogate. JANET RUSSELL, checkout/replenishment Dorking. GLORIA DULY, senior clerk, Wood Green. PAUL assistant, Coventry. MAVIS SMITH, checkout/replenish­ DYER, senior store manager, Burpham. EILEEN EDWARDS, ment assistant, Nuneaton. DOREEN STREET, floral assistant, Redditch. AUDREY FINCH, packer, Arnold. checkout/replenishment assistant, London Road. ERNEST GILLY FINN, fresh foods code controller, Winchester. TASSELL, non perishables warehouseman, Buntingford MALCOLM GIBBONS, fresh foods manager, Washington depot. MICHAEL WAKEFORD, store manager, High _'<^- Savacentre. MARION GLASSPOOL, evening shift display Wycombe Homebase. JACKIE WELCH, dry goods code assistant, Shirley. STEVEN HADLEY, non perishables controller, West Wickham. FREDERICK WILKINSON, retirements warehouseman, Basingstoke depot. KIT HAYWARD, perishables warehouseman, Buntingford depot.

CHRISTINA ADAMS, senior evening shift assistant, Islington checkout/replenishment assistant, Bowthorpe (17yrs). BARBARA DUNCAN, checkout/replenishmnet assistant, (13yrs). RUTH AJGARNI, checkout/replenishment assistant, ANTHONY BORG, night display assistant, Nine Elms (14yrs). Belgrave Road (9yrs). MIROSLAWA DYDYMSKA, Hadleigh Road Ipswich (3yrs). VERA ALBON, checkout/ PAULIHE BOXALL, floral assistant, Chichester (15yrs). checkout/replenishment assistant, Muswell Hill (18yrs). replenishment assistant, Chadwell Heath (3yrs). SHIRLEY JOSIE BRADY, clerk, Basingstoke depot (22yrs). CAROLE JOAN EMMONS, checkout/replenishment assistant, Pitsea ANSELL, kiosk assistant, Dunstable (19yrs). JEAN ANTONIO, BRIDGES, fresh foods replenishment assistant, (20yrs). SHEILA EPPS, cash office clerk, Surbiton 09yrs). checkout/replenishment assistant, Warrington (8yrs). Sittingbourne (17yrs). CELIA BROWN, senior clerk, Pitsea JANET FARROW, fresh foods replenishment assistant, ANNE ARMSON, fresh foods replenishment assistant, (21yrs). ANNE BURGESS, checkout/replenishment Pitsea (18yrs). MARION FERGUSON, checkout/ Burton-on-Trent (25yrs). ELSIE ATTRIDGE, checkout/ assistant, Chertsey (15yrs). ELIZABETH CHERRIE, packer, replenishment assistant, Hoddesdon (15yrs). JOAN replenishment assistant, Bury St Edmunds (19yrs). BERNIE Straiton Edinburgh (3yrs). DEANNA CLUGSTON, FRENCH, fresh foods replenishment assistant, Pitsea BAKER, meat assistant, Low Hall Chingford (5yrs). KEITH checkout/replenishment assistant, Walthamstow (15yrs). (19yrs). JEAN FYFE, checkout/replenishment assistant, BAKER, sales ledger manager, Streatham office (29yrs). SALLY COCKMAN, restaurant assistant, Bishop's Stortford Victoria (44yrs). BILL GANDER, assistant manager • meat, MARION BAKER, fresh foods replenishment assistant, (22yrs). KATHLEEN COLDERWOOD, bakery assistant, Ladbroke Grove (46yrs). DENNIS GENTLEMAN snr, repack Bowthorpe (20yrs). PATRICIA BALDWIN, general office Pitsea (18yrs). VALERIE COLEMAN, packer, Guildford operative, Elstree depot (2yrs). JEAN GETTINGS, packer, clerk, Lyons Farm Worthing (27yrs). SYLVIA BALLARD, (8yrs). WINIFRED COOK, dry goods reduction control, Walsall (15yrs). RITA GOLDSWORTHY, staff restaurant packer, Kimberley (8yrs). GLORIA BARCLAY, checkout/ Tottenham (19yrs). AUDREY COOPER, checkout/ supervisor, Shirley OOyrs). JEAN HAIG, checkout/ replenishment assistant, Pitsea (19yrs). MARLENE BARLOW, replenishment assistant, Lords Hill (15yrs). BRENDA replenishment assistant, Folkestone (19yrs). LIHDA checkout/replenishment assistant, Heaton Park (8yrs). CRATHERN, general office clerk, Pitsea (13yrs). HAINES, bakery assistant, Pitsea (9yrs). HELEN HALE, YVONNE BARTIN, checkout/replenishment assistant, MARGARET CRAWLEY, checkout/replenishment assistant, checkout/replenishment assistant, Wimbledon (9yrs). Bridgwater (20yrs). JOYCE BELL, health and beauty Pitsea (19yrs). DOROTHY DALE, senior deli assistant, JOAN HALL, bread and cake assistant, Salford (7yrs). assistant, Belgrave Road dlyrs). WENDY BELL, price Farlington (7yrs). PAMELA DAVEY, checkout/ YVONNE HANDLEY, confectioner, Pitsea (2tyrs). IRENE controller, Pitsea (31yrs). TONY BETTGER, senior manager, replenishment assistant, Biggleswade (4yrs). BRENDA HARRIS, checkout/replenishment assistant, Pitsea (17yrs). store format group, Blackfriars (37yrs). NEVILLE BLAKE, DOWNHAM, kiosk assistant, Coldhams Lane (llyrs). BERYL SHEILA HARRIS, print room operator, Blackfriars (41yrs). baker, Lee Green (4yrs). OLIVE BOLDERO, DREWER, meat replenishment assistant, Pitsea (17yrs). BRIGITTE HASTE, deli counter assistant, Pitsea (19yrs).

Colleagues who achieved their Adminstration NVQ: Fosse Park. TRACY AUSTWICK, Thome Road. JEAN BAILEY, SAM AHMED, Blackfriars. MICHELLE BRIND, Blackfriars. Burton-on-Trent. CHRISTINE BAKER, Horsham. SUZANNE How are you BALL, Dewsbury. ALEX BARNES, Keighley. CORAL BOWER, Colleagues who achieved the NVO assessor qualification: Burton-on-Trent. AMANDA BAXENDALE, Derby. MELISA EILEEN BEWLEY, Durham. JANE BRADSHAW, Derby. BEARDMORE, Derby. PAT BEHARIE, Forest Hill. MATTHEW CAROL BRUTON, Cowley. SUSAN CARR, Denton. MICHELLE BELGRAVE, Bradford. WENDY BENNETT, Sevenoaks. SARAH CARROLL, Denton. CHERRY CROUCH, Folkestone. PAUL BODDY, Derby. ANDEREW BORE, Ripley. JANE BRADSHAW, NVQ-ing? Mosborough. KELLY BREISFORD, Pinhoe Road. NEVILLE DAVIDSON, Aberdeen. HELEN EYRE, Macclesfield. SUSAN FRANCIS, Worle. ANGELA FRISBY, Kempston. PAUL BRINE, Bletchley. CLAIRE BROUGH, Hanley. MARY BYRNE, GALLAGHER, Lancaster. RACHEL GARLICK, Northwich. Bletchley. JENNIFER CAMPION, Burton-on-Trent. MICHELLE National Vocational Qualifications are CAROLYN GEE, Woodhall Farm. DAWN GREAVES, Taunton. CHULDE, Kidderminster. JEAN COONAN, Leamington. RUTH SARAH HARDY, Chesterfield. ELAINE HARRINGTON, COZENS, Alperton. MERLE CROSSE, Welwyn Garden. enabling colleagues up and down the Torquay. CAROL HAYES, Northwich. GARRY HILL, MARINA DAVIES, Pinhoe Road. CATHERINE DAWES, Arnold. Southport. GEORGE LOWE, Aberdeen. COLIN MARCH, DIANE DELANEY, Beckenham. MICHELLE DUBCHENKO, country to become eguipped with the skills Frome. PAUL MASSEY, Frome. JULIE METCALF, Lancaster. Barkingside. CHARISSA EDEN, Salford. KATH ELDER, CHRISTINE PERKINS, Wantage. CHRISTOPHER PERRY, Horsham. ANGELA EVANS, Redditch. JOYCE EVANS, which will fulfil Sainsbury's Web-strategy Barnstaple. DARREN POTTER, Kempston. YVONNE RAVEN, Doncaster. LESLEY EVANS, Blackfriars. SANDRA EXELL, Braintree. HELEN RENDALL, Denton. YVETTE SAMPSON, Wantage. VICKI FAZEKAS, Derby. JULIE FELLOWS, Rhyl. aim on customer service: 'To offer service Whitstable. ROBERT SMITH, Pinhoe Road. GRAHAM LEANNE FISHER, Wellingborough. PAUL FRANK, Salford. SOWERBY, Cowley. JOANNE URMSTON, Leeds business ROSE FULLER, Bretton. SANDRA GOODALL, Heaton Park. which is generally in line with major centre. JOAN WILLOCKS, Chadwell Heath. DANIELLE GOSLING, Swindon. PAM GREEN, Milton Keynes. competitors but with areas of difference ANDREW GREENWOOD, Keighley. CAROL GREGSON, Heaton Park. HELEN GROVE, Rustington. JASON GURR, Fairfield Colleagues who achieved the NVQ internal verifier Park. LAURA HANSFORD, Bridgwater. BECKY HARRIS, and superiority.' In recognition of the qualification: Portsmouth. SUSAN HAWORTH, Burnley. PETER HAYES, CARL ALLEN, Northwich. FRANK ALMOND, Denton. Bagshot Road. CORINNE HAYMAN, Ashford. LINDA HAYTER, people who've been NVQ-ing a great job REBECCA MAWER, Merry Hill. NICK TAYLOR, Barkingside. Thornhill. KATH HAYWOOD, Derby. NINA HAZZARD, GRAHAM VAUGHAN, Uxbridqe business centre. developing themselves in the early part Redditch. SHARON HELE, Burton-on-Trent. BECKY HILL, Pinhoe Road. MANDY HILL, Derby. TRACEY HILL, Colleagues who achieved the Retail NVO Level 2: of '99, here's the journal's own ROLL OF Chichester. VICTORIA HODGKINSON, Hanley. KEVIN NICK ADAMS, Weedon Road. SHARON AHMET, Bolton. HOLMES, Lincoln. RACHEL HOLMES, Worksop. LINDA MICHELLE ANKERS, Northwich. DANIEL ASHE, HONOUR: HUBBARD, Barnstaple. WENDY HUNN, King's Lynn. Chippenham. EMMA ATKINS, Worksop. MARGARET ATKINS,

30 the journal in person

retirements (continued) ANSWERS TO TRICKY TRIVIA (from page 28) EVE HATTON, fresh foods code controller, Haywards Heath Worcester (31yrs). DAPHNE PEARCE, petrol station assistant, (1yr). BARBARA HERMAN, customer services manager, Bowthorpe (18yrs). JANET PEARMAIN, assistant manager - I. True 2. A black eye 3.12 4. 50 Hedge End (23yrs). HILARY HILL, fresh foods night shift, Mere Green (7yrs). SHIRLEY PHILLIPS, cash office 5. Cucumber 6. True 7. Alain Prost replenishment assistant, Wlgston (18yrs). JOSEPHINE clerk, Horsham (4yrs). JEANETTE PICKERING, 8. Maria Estela Peron (Argentina) HINESON, checkout/replenishment assistant, Stanway checkout/replenishment assistant, Swadlincote (tOyrs). (15yrs). JOYCE HOLLAMBY, restaurant assistant, PATRICIA PORTER, BWS assistant, Braintree (17yrs). 9. John Le Carre 10. Painting movements Shrewsbury (2yrs). ARTHUR HOLLAND, senior store MAUREEN PRICE, bread and cake assistant, Bretton (20yrs). II. A Himalayan mountain goat 12. Kennedy manager, Stanway (28yrs). GEOFF HOLLAND, packer, ANTHONY PYLE, trolley collector, Chadwell Heath (llyrs). 13. A slow turn of the body, pivoting on the heel Chaddesden (8yrs). MARGARET HOLMES, restaurant EILEEN RAVEN, checkout/replenishment assistant, Springfield assistant, Apsley Mills (6yrs). JUNE HOOPER, (4yrs). VERA RAY, kiosk assistant, Pitsea (7yrs). BARBARA 14. Frederick Forsyth 15. Maggie checkout/replenishment assistant, Pitsea (9yrs). ALAN REYNOLDS, senior deli assistant, Alphington Road Exeter HOPPER, storeman, Elstree depot (3yrs). PAMELA HOWES, (13yrs). VENETA ROOCKLEY, accounts clerk, Elstree depot deli counter assistant, Bowthorpe (18yrs). IRENE HOWICK, (6yrs). SHIRLEY RODWELL, checkout/replenishment checkout/replenishment assistant, Pitsea (22yrs). dry goods reduction control, Selby Road Leeds (4yrs). assistant, Thorley (15yrs). ANNE ROTHON, licensed trainer, MARGARET WILTSHIRE, checkout/replenishment OLIVE HUGHES, services manager, Bournemouth (16yrs). Pitsea (15yrs). PAULINE ROWBOTHAM, assistant, Burpham (12yrs). BERYL WRIGHT, LOUISE HUHT, checkout/replenishment assistant, checkout/replenishment assistant, Oldham (llyrs). ANN checkout/replenishment assistant, Bowthorpe (18yrs). Sittingbourne (8yrs). PAMELA HUTCHINSON, BWS RUTLAND, fresh foods replenishment assistant, High Wycombe JOHH WYATT, BWS assistant, Heyford Hill (lOyrs). assistant, Hull (14yrs). DOREEN HYMAS, cash office clerk, (12yrs). JEAN SAW, cleaner, Bitterne (14yrs). ELSIE BRENDA WYE, checkout/replenishment assistant, Pitsea (23yrs). BRYAN JACKSON, meat assistant, Low Hall SEARING, checkout/replenishment assistant, Hoddesdon Alphington Road Exeter (13yrs). • Chingford (5yrs). SHEILA JOHES, checkout/replenishment (19yrs). GLENN SEYMOUR, receptionist, Savacentre head assistant, Walthamstow (16yrs). PAULINE KENEALY, fresh office (13yrs). MARTIN SHEA, contracts administrator, foods replenishment assistant, Tottenham (15yrs). SHEILA regional office (32yrs). ANN SHOVELAR, staff restaurant KINCH, packer, Lords Hill (13yrs). JAMES KING, bakery assistant, Pepper Hill (17yrs). CAROL SMALL, store personnel obituaries assistant, Haywards Heath (7yrs). CHRISTINE KNIGHTS, administrator, London, Kidbrooke Homebase (10yrs). checkout/replenishment assistant, Bowthorpe (15yrs). PATRICIA SMEDLEY, checkout/replenishment assistant, West MAY AINSLEY, 71, restaurant assistant at Mere Green, died MARGARET LAZELL, kiosk assistant, Pitsea (17yrs). Green (8yrs). LEN SMITH, contract operations manager, suddenly on 27 March (6yrs). SYLVIA BATEMAN, 55, LAURIE LEE, senior petrol station assistant, Water Lane regional office (30yrs). MAVIS SMITH, checkout/replenish­ part-time checkout/replenishment assistant at Watford, died Farnham (5yrs). NORMAN LEE, regional financial controller, ment assistant, Nuneaton (25yrs). JEAN STANLEY, NVO on 30 March after a long illness (13yrs). CHRIS BEVAN, 45, Blackfriars (28yrs). LESLEY LEWIS, checkout/replenish­ coordinator, Blackfriars (14yrs). CICELY STARLAND, deli assistant at Newport, died on 18 April after a short illness ment assistant, Pitsea (12yrs). LILIAN LOCK, restaurant checkout/replenishment assistant, Bowthorpe (17yrs). (14yrs). ROY BOORER, 64, warehouse assistant at Balham, assistant, Colchester (9yrs). EILEEN LYONS, checkout/ PAMELA STEVENS, meat prep assistant, Kettering (19yrs). died on 25 March after a short illness (4yrs). SANDRA replenishment assistant, Pitsea (23yrs). ANN MARSHALL, ANN STEWART, checkout/replenishment assistant, North BRADLEY, 57, checkout/replenishment assistant at Calcot grocery replenishment assistant, Beeston (llyrs). VIRGINIA Cheam (9yrs). KATHLEEN VANE, general office clerk, Pepper Savacentre, died suddenly on 19 March (9mths). LIZ CLARKE, MARSON, staff restaurant supervisor, Hoddesdon (19yrs). Hill (16yrs). LILY WADLOW, checkout/replenishment assistant, 56, checkout/replenishment assistant at Nuneaton, died on 16 PATRICIA MASON, licensed trainer, Pitsea (10yrs). NORAH Watford (25yrs). WENDY WALKER, kiosk assistant, Pitsea March after a long illness (11yrs). IVY GONSALVES, 63, cook MCSHANE, checkout/replenishment assistant, Birkenhead OOyrs). ANN WARNE, licensed trainer, Bowthorpe (2tyrs). at West Green, died suddenly on 5 April (8yrs). JEREMY (17yrs). PAT MOONEY, assistant manager customer BARBARA WARNES, checkout/replenishment assistant, GRIFFITHS, 54, night warehouse assistant at Water Lane, died services, Hoddesdon (20yrs). PATRICIA MORTIMER, fresh Bowthorpe (19yrs). AUDREY WATERS, senior checkout suddenly on 25 March (5yrs). MARINA HOWELLS. 64, night foods replenishment assistant, Bowthorpe (16yrs). assistant, Bowthorpe (15yrs). JUNE WAY, senior checkout shift cook at Dunstable, died on 20 April after a long illness TERENCE MULLIGAN, checkout/replenishment assistant, assistant, Hoddesdon (14yrs). MARGARET WEBB, chief display (7yrs). JACKIE ISAACS, 50, floral assistant at Hadleigh Road, Sunderland (9yrs). SHEILA MULLINS, checkout/ assistant, Bishop's Stortford (40yrs). BARBARA WEST, died on 11 April after a short illness (14yrs). PAUL PHILLIPS, replenishment assistant, Bath (12yrs). FRANCIS checkout/replenishment assistant, Kettering (9yrs). SYLVIA 34, produce assistant at Basingstoke, died suddenly on 2 May O'SULLIVAN, packer, Dome Roundabout (3yrs). PAULINE WHERTON, checkout/replenishment assistant, Gloucester (13yrs). RICHARD UHDERWOOD, 21, senior assistant PAGE, checkout/replenishment assistant, Bowthorpe (20yrs). PATRICIA WHITE, checkout/replenishment provisions at Swansea, died on 8 April (5yrs). MICHELLE (15yrs). MARGARET PARKER, packer, St Clares (7yrs). assistant, Kettering (18yrs). TERRY WIGLEY, regional ZACHERT, 44, customer services manager at Newbury, died JEAN PARRY, checkout/replenishment assistant, director, Blackfriars (19yrs). MAVIS WILLIAMS, suddenly on 26 April (14yrs). •

WINIFRED JACKSON, Chaddesden. PAULINE JENNINGS, BELINDA ROLFE, Water Lane Farnham. LESLEY SALTER, JULIE TODD, Heaton Park. DARREN TREMAIN, Barnstaple. East Grinstead. ALISON JOHNSON, Thorne Road. GILL Beckenham. HELEN SCOTT, Pinhoe Road. ANNETTE SEAMAN, JANE TURNER, Bretton. KATHRYN UMNEY, Wakefield. JEAN JOHNSON, Swansea. CATHERINE JOYCE, Salford. DIANE Rustington. MARY SEELEY, Kidderminster. KATHERINE VERNON, Burton-on-Trent. KATHY WALLER, Kettering. BRETT KARNASAUSKAS, Keighley. SUE KEIRLE, Bridgwater. LINDA SEWELL, Braintree. BARBARA SIMPSON, Burton-on-Trent. WALTERS, Torquay. DARREN WATTS, Bedford. CEINWEN KELL, Torquay. SARA KEMP, Tunbridge Wells. MARGARET PAT SLOUGH, Kettering. GILLIAN SMITH, Pinhoe Road. WELLS, Camberley. BRIDGET WESTON, Salford. ALEXANDER KENWICK, Worcester. SEAN KILLIAN, Keighley. HELEN JOANNE SMITH, Shrewsbury. SELENA SMITH, York. JO WHITE, Salford. SAMANTHA WHITELAW, High Wycombe. KNIGHT, Mosborough. VICKY LAWRENCE, Newcastle. SMYTH, Market Harborough. KATHY SOUTHALL, Winchester. VANESSA WILCE, Worle. HELEN WILLIAMS, Swansea. KRYSTYNA LEE, Chaddesden. MICHELLE LEVINE, Salford. ALISON SPEED, Bridgwater. BRIDGETT STANBROOK, Derby. MELISSA WOLDEN, Ripley. JOANNE WOLSTENCROFT, DIANE LLEWELLYN, Chesterfield. MAIR LLOYD NEWTON, VICKY STOKES, Swansea. ALISON SWIFT, Newcastle. Salford. MAXINE WOOLLEY, Maidstone. RICHARD WOOLSTON, Nuneaton. SIMON LUNN, Thorne Road. JACKIE LYON, ANTHONY THOMPSON, Denton. MARGARET THORNE, Derby. Chichester. JAYNE WRIGHT, Keighley. JAN WYETT, Dulwich. Leatherhead. ANN MARSHALL, Stroud. ELAINE MATHIAS, U Colchester Avenue. ALICE MATHIE, Bishop's Stortford. DOREEN MATTHEWS, Burton-on-Trent. CHERYL MATTIMORE, Mosborough. LINDA MCGREGOR, Darnley. EILEEN MCKENNA, Belgrave Road. RACHEL MEHIRI, Wandsworth. PAUL MELVIN, Cowley. CLAIRE MIDDLETON, Beeston. CAROLE MILLINGTON, Walsall. LIZ MOISEY, Bretton. OLIVIA MOLLOY, Islington. ANNA MORGAN, Ferndown. ZOE MORRIS, Chaddesden. DIANE MORRISON, Thorne Road. CAROL MOSELEY, Beckenham. JANICE MURPHY, Wakefield. NEIL MYERS, Stratton. MARYSIA NAMIECZKOWSKA, Purley. MARGARET NICHOLS, Nuneaton. YVETTE NORTH, Cannock. PAT NULTON, Amblecote. CLAIRE OGDEN, Archer Road. RACHEL OLDROYD, Water Lane Above: Bretton's NVO presentation to checkout assistant Jane Farnham. MARGARET PAGE, Burton-on-Trent. SUE PATEL, Turner (second left) and bakery assistants Rose Fuller (centre) Bolton. ANN PATRICK, Chaddesden. MARGARET PAYNE, and Liz Moisey (second right) is made by duty manager Peter Jones (far right), bakery manager Steve Nelson, meat manager Derbv. JAMES PEACOCK, Watermoor Park. JANNA PERKINS, Lorna Bond, and the now retired NVO coordinator Jean Stannley Wantage. JANET PERRINS, Chesterfield. MANDY POWER, (far left). Thanks to NVQ coordinator Val Harley for the photo. Doncaster. JAMES PRATT, Blackpole. LISA REAMS, Left: Bakery assistant Andy Greenwood and checkout assistant Doncaster. CARLIE REID, Wantage. MARINA RICHARDS, Diane Karnasauskas receive their certficates at Keighley from Street. JASON ROBINSON, Bath. MANDY ROBSON, Burton­ store manager Chris Menon (right) and district personnel on-Trent. PAULA ROBSON, Doncaster. SHEENA ROE, Luton. manager Linda Lunn.

June 1999 31 special report

Last Christmas saw the best availability ever in stores. This was partly thanks to a new system that's harnessing the potential of the Internet to

share vital trading information with suppliers.

the journal finds out how the supply chain is

heading into cyberspace as the Supply Chain - . i^ z~>jRi ^ 2 Review programme moves into warp speed. 1 ^^^^^^ r ; >|rBw0 p • •, •

No matter how many miles of motorway link up the supply chain, SID means Sainsbury's is just a couple of making the 11. —~"~ mouse clicks away from its suppliers. Net profit

ainsbury's could have the best stores, the best plans, the best range and the best offers and Sf promotions in the world - but they're meaningless if the products are not on the shelf when MEET SID the customer wants them. But getting exactly the right The home page amount of products to the shelves at exactly the right Accessible to anyone with Internet access, SID's home page provides a gateway to the four different elements of the service, time isn't easy. It requires the right decisions to be taken plus information about Sainsbury's logistics operation for suppliers and anyone else interested in Sainsbury's supply chain. SID at the right times all the way down the supply chain, can be found on the Internet on the J Sainsbury pic home page. from supplier to store. Collaborative Planning System (CPS) Making the right decisions requires accurate CPS's present main use is planning promotions - a supplier anywhere in the world agrees a information about what products are needed and when. promotion on-line with the Sainsbury's buyer and, once it's in motion, all the people involved can That's why Sainsbury's Information Direct (SID) has been see the exact sales and stock and availability levels for the promotion by 10am the next day. set up. It's an Internet-based service which makes sure This real-time information lets the supplier gear their production according to real demand. every link in the supply chain gets the information it The information is secure because the supplier has their own password and can only see data needs, when it needs it. Set up by supply chain systems' relevant to them. project development team, it works by allowing suppliers Performance Data System (PDS) direct and immediate access to the latest information on PDS helped deliver the improved availability seen in-store at Christmas. It allows a supplier to see sales, orders, stock and how their products on promotion sales and stock and availability levels of all their products - not just those on promotion - and are selling in stores. It even allows suppliers to talk to perishables suppliers can also see what stores think they'll need for the next ten days. Once again, each other in a way that's never before been possible - this allows suppliers to plan production to meet actual demand. bringing the whole supply chain, Sainsbury's and its suppliers closer together. Web EDI Large suppliers have been receiving orders from Sainsbury's and returning their invoices for John Hedges, business analyst in supply chain several years electronically, using a process called EDI - Electronic Data Interchange. But it's a systems, tells the journal: "This isn't rocket science - costly system, and beyond the reach of smaller businesses. But now, as part of SID, small suppliers it's about solving partnership problems. In fact, SID will be able to view their orders and return their invoices on the Web, saving time for the whole has been developed in partnership with our suppliers. supply chain and replacing the current, less-efficient system which uses faxes. All suppliers need We've had to lower the barriers and trust people. is a computer and access to the Internet. This will also reduce the 75,000 paper invoices "Previously, much of this information has been Sainsbury's currently receives each month in the post. available, but fragmented. People relied on faxes and Supply Chain Development Group phone calls. But now anyone in the supply chain can A site where Sainsbury's, along with the 20 major suppliers who are members of the Supply Chain have access to the information they need, right there Development Group, can share information and ideas on the Web, enabling them to debate issues on screen." via an on-line discussion group. Unlike similar services being offered to suppliers by Tesco or Safeway, the Sainsbury's version is free to suppliers. "It benefits both parties," says John. "Using the Internet like this, business to business - or The supplier's view Allan Prior works in just how valuable they actually are. eCommerce as it's known - is going to dominate in years Nestle's coffee sales And, ultimately, as more companies to come. And we are now looking to bring this technology department. Nestle was one of the first in the retail sector use this kind of and benefit to the stores themselves." suppliers to begin using CPS (see technology, there'll be a real benefit Sainsbury's lead in the eCommerce stakes has above) and was involved in setting up to the supply chain." already been recognised with its collaboration with the system. Says Allan: "The advantage Meanwhile, according to Mick Miller, who is information systems Nestle bringing a joint award for 'best innovation in the is that this is ultimately a paper-free system and has the added benefit of director at bath-time products supply chain' at the European eCommerce awards. Says giving more information. There's a supplier, Grosvenor: "Sainsbury's John: "It's not just the technical side of SID that's greater degree of transparency about Web-EDI system has proved simple innovative - it's the trust and partnership with people the information that's available. Being and cost effective to install and we've traditionally kept in the dark. We like to think of it able to see depot stocks, for example. operate. It's also taken us a big step as shining a light on the information that suppliers need, "A huge amount of money is spent towards the target of total and helping them help us. And because of this, we can Thanks to SID, Nestle now on promotions. I think in future, this integration of the supply chain, as hold our heads up on the world stage for being at the has more accurate and timely well as facilitating us working more information for supplying sort of technology will improve the way leading edge." Sainsbury's needs. we manage promotions and evaluate closely with a major customer."

32 the journal SAINSBURY'S new stores

Driving sales is currently one of the top three priorities for Sainsbury's - along BUCHANAN GALLERIES: with reducing costs and changing the Way We Work. The store-opening programme is a key driver of sales as It has added an extra 88,220 sg ft of new ups the pace Cje*ka(L selling space with the opening of five new Sainsbury's stores since the

Sherborne opening on 23 March. This is In addition to the extra space created Sherborne's new Country Town express checkouts help them pay City shoppers need speed - store opened on 23 March adding without delay. and they get it with by the extensions to existing stores, such as the latest ones at Redditch and Central's clearly-zoned another store to the six already in Eltham. Included in the new stores is the brand-new Sainsbury's Central format The new format fills a gap in layout allowing customers Dorset. New stores at Darwen and the market by offering the busy, to see at a glance where to in Glasgow's Buchanan Galleries, which is enticing thousands of time-strapped head for. Clitheroe are adding 32,140 sq ft city-centre shopper convenience, customers to shop in the city centre. of sales space to Lancashire, while speed and inspiration on meal Stephen McGuinness, 8 Two brand new Homebase stores are also up and trading, helping the home- Donna Douglas and Paul way down south, Sainsbury's has ideas. According to group property Kerr (right) prepare to enjoy improvement chain continue its success in expanding the Sainsbury Group. opened its first store on the Isle of director Ian Coull: "Extensive the fruits of their labour. Wight. research has shown that city- Here's the journal's round-up of the five newly-opened Sainsbury's stores ISLE OF WIGHT: centre shoppers have completely _ The island's first and two new Homebases... The first Sainsbury's Central is different needs to those of any Sainsbury's makes an in Glasgow's new £200 million impressive landmark. other food shopper, so we've SHERBORNE: Buchanan Galleries shopping Local children help store Sherborne's design centre - close to the heart of designed a very different store to 10 manager Nick Crockford fits with the local Glasgow's commercial centre and our normal supermarkets or small (centre) with the ribbon- architecture of historic cutting honours along with Sherborne. near to a railway station and bus convenience stores. retail innovation manager terminal. The 11,820 sq ft store "The store is designed so that Graham Machin, who won Caking a look at the chance to open the store Sherborne's new store - was expected to serve 37,500 large numbers of people can shop in a Red Nose raffle. Jacqueline Morgan. customers a week, but it's already with speed. This is achieved by NORTH FINCHLEY HOMEBASE: DARWEN: smashed its initial sales targets - using an innovative layout to make Happy birthday to you! _ Darwen adds 15,010 sq ft and its customer numbers are the shopping experience as quick 11 Store manager Steve Jones of sales space to surprises cashier Nicola Lancashire. already at a level which wasn't and easy as possible, minimising expected until 2002. Rudge with a cake on her the time it takes to find and buy 18th birthday. Ten minutes to opening and colleagues practise Unlike any other food store, products." North Finchley Homebase their smiles for the Sainsbury's Central is designed in More Sainsbury's Centrals are 12 is in an affluent area of customers. four clearly colour-coded zones so due to open over the coming year north London. The nearest competition is a B&Q store CLITHEROE: customers can find what they're in London, at Holborn and Mayfair roughly a mile away - in Clitheroe's new store - fact, the store was visited situated on the main looking for quickly and easily. - opposite the Ritz Hotel - and in soon after opening by B&O's road into the town. Snacks, meals, fresh foods and Edinburgh. regional manager in plain groceries all have a separate area clothes. Making orange come Meanwhile, Homebase cele­ alive - James Bolton can with specific 'shopping missions' in brates two new stores - North SEVEN KINGS HOMEBASE: manage three at once. mind. Low shelves help customers The view from the car park. Finchley and Seven Kings, both of 13 see at a glance which part of the which are building on trade in the Seven Kings' management 14 store they're heading for - and affluent London area. team gets ready to roll. top-seller tips top-seller tips

If you'r Sainsbury's Frequent Use Sainsbury's new Oil of Evening Primrose range cares Shampoo and Frequent Use for normal to dry skin and has been Conditioner should be right up dermatologicatly tested. your street. Mild and gentle for The range includes Cleansing Creme Wash, all hair types, they will leave SAINSBURYS Cleansing Lotion, Moisturising Lotion, Refreshing your hair feeling soft, refreshed SA1NSOURV Toner, Eye Make-Up Remover (each costs £1.79), and more manageable. The frequent J and Rich Moisturising Cream (£2.29). conditioner costs £1.19 while the jae£use AVAILABLE IN 111 TO 363 STORES shampoo costs £1.29. AVAILABLE IN 351 STORES

Wdand / f"r / all hah

SHAMPOO WITH NATURAL HERB EXTRACTS V d

SA.NSBURVS^TisEpTlC <*&% <$^> If you're experiencing a change-of-season cold, or just Lean ThroatLoanges been taking the karaoke career a bit too seriously, try ainsbury's new throat lozenges for soothing relief. Dual Action Blackcurrant-Flavoured Throat Lozenges (£1.59 for 24) and Sugar Free Antiseptic Throat Lozenges Antiseptic and Local Anaesthetic actinn (£1.59 for 20) are new extensions to the range. towards FLAVOUR ^ t-ght infection and relieve pain AVAILABLE IN 110 STORES CURRANT FLAVOUR ant.sept«c a Lozenges British pork 20 Lozenges

An addition to the Be Good to Yourself range of 95% fat-free products, is the Lean & Tender A new range of fish in sauces is Pork ranqe. It consists only of lean, trimmed British pork which can be ready in minutes and now instore, including two in the Be Good to Yourself 95% fat-free includes Stir Fry (£3.59 for 600g, £1.99 for 300g), Escalopes (£5.29 for 800g, £2.99 for range - Haddock Fillets in a 400g), Loin Medallions (£2.99), Diced Pork (£3.29), and Fillet (£4.99). All the products Watercress Sauce and Cod Fillets carry the healthy balance logo. AVAILABLE IN 250 TO ALL STORES in a Tomato, Pepper & Herb Sauce. The other two are Cod Mornay - which consists of two fillets of cod in a rich and creamy cheese sauce, and Plaice Florentine - two fillets of plaice on a bed of spinach, in a

ORAM smooth cheese sauce. All four products cost £2.99 each. Summer means we're alt turning to cooler offerings, Now summer's here, the frozen food AVAILABLE IN 100 TO 140 STORES and these two new washed and ready-to-eat salads cabinet is bursting with a number of should be just what you're new and delicious desserts: looking for. Spoonable desserts, come in two Tuscan fruity flavours - Mandarin and Style Salad Raspberry (£1.99 each); and there's (99p) and a tempting range extension to the Semi Skimmed I Whole French Style American Style desserts - Some RASPBERRY Salad (£1.59), Like it Banoffee (£3.49); or moreish ^RM/V S^omabWDeS^rt Long life I Long life Long which includes a cheesecakes - Summerfruit You may have seen these before, but not in their brand new design, colours, and slim carton UHT MILK 1 UHT MILK UHTM sachet of Fromage Frais Cheesecake (£2.99) packaging, making it a far more fridge-friendly pack. The relaunch of UHT Longlife Milk introduces vinaigrette fresh and the Be Good To Yourself Cherry an improved pourer exclusive to Sainsbury's, which should address the pouring problems reported dressing, are part Cheesecake (£1.99); and finally, by some customers. of the fresh 'n' Handfinished Orange and Longlife milk is a convenient and versatile alternative to fresh milk, and is ideal as a cold drink ready salad range. Lemon Gateau (£2.29). and for use in cooking and baking. The range consists of Skimmed, Semi-skimmed, and Whole Milk, j AVAILABLE IN AVAILABLE IN 271 TO ALL STORES and they cost 39p each. iLE IN ALL STORES 230 STORES

the journal June 1999 21 Sainsbury Group colleagues and customers have helped raise the biggest donation Comic Relief has ever received. Dashinq dressers © Of the £4.5 million-plus total, over £718,000 came from fund-raising efforts in stores, central departments and Rustington challenged a number of local businesses, including the local Tesco depots, the journal received more submissions than ever before for a single event and would like to thank all those store who failed to turn up, to a pancake race in their car park. Our picture shows two of the victorious who sent in their stories, just about all of which are covered on the next four, madness-filled pages. men's team on their way to glory. Just to give the others a chance, assistant meat manager Darryl Burfield (left) and deli assistant Darren Chambers (centre), wore dresses The pick of for the dash. A Cowboys and Indians fancy dress brought Rustington's coffers up to £1,200. (3 Buddies clown around Red Nose West Country

You say tomato, Ray says... Hadieigh Road baker Ray Clarke seems a bit stuck for words as he wallows in his tomato bath. Along with a competition to guess how long it would take to travel around the M25, customer services manager Roger Slade dropping his trousers, and various raffles, Ray helped the store raise £1,899. By the way, it took two hours and 15 minutes.

Custard's last bath

Retail operations director Bernard Willis decided he wanted some of what district personnel manager Lizz Avery was having, so took her place in a bath of custard. The picture clearly shows that Lizz gave Bernard his just desserts, even though Oxford store manager Mark Armstrong (background) was a bit of a cowardy- custard, keeping well away from the gunge action. The good news is the event Fund-raising with knobs on helped Oxford raise over £6,000. Grahame Reeves, customer services © manager at Hempstead Savacentre, organised a Comic Relief quiz which Starting off with Edinburqh Savacentre who raised Savacentre also got in on the act, and red was the at Tamworth milked £1,660 worth of donations, boosted the store's total by £500 over £5,000 with Louise Kerber and Mark Cornwall colour of the day at South Ruislip, as they amassed and Salisbury's mufti days and full monty brought Get down Mr Brown to a grand sum of around £3,000. sitting in a bath of milk and chocolate cereal. Castle £3,000, and Fanhams Hall, where they raised £450. in £3,145. A 15-mile walk and an Indian buffet went towards At the quiz, Barbara Phelps Boulevard had the same idea, raising £400 with Northfield contributed £900, assisted no doubt raising Edqware s total of £2,000. Darnley held a (pictured here) from the clothing Cathy Meakin and Bev Rigley enjoying baths of jelly by scary man/woman Mike Birks. Phillip Stone at Shave raves Stars In Your Eyes dance which collected £500. Managers at Buntingford depot washed colleagues' department (where else?) C and custard, and tinned tomatoes. Alan Thorne and Broadcut Fareham dressed up as Esmerelda, The Shaves were also on the agenda. Kiln Lane's Leigh cars for £93, and Kingsway finally got their wish picked up the best 3 Celia Brown at Staines tried a tasty concoction of Wicked Queen, and bumped up his store's total to Hogarty and Mike Spalding lost their head hair, whilst when Penny Smith took up the challenge of a costume award. sausages and beans in their bath. £3,500. Thirty colleagues' costumes at Deepdale got Ben Newton gained legs smooth as a baby's bottom. O sponsored silence for eight hours for £130. Food a right soaking on their walk to Bamber Bridge. Their Paul Carter at Winton raised £200 for his head shave advisor Teresa Bovey single-handedly organised an Dressed for success proceeds contributed to Deepdale's total of £2,200. and, for his troubles, was also strapped in a cage on the Wellingborough dressed in a variety of costumes - evening of entertainment which included a cookery Fancy dress proved a popular theme. Ashford had a shop floor. Louise Manship at Hedge End offered store manager Joe Elliott was Big Ears - and they demo of Red Nose recipes from Five Go Mad in the week-long assortment of disguises and raised over colleagues haircuts to contribute to the store's grand collected £2,530. Another store manager, Worksop's Kitchen, a raffle and auction which raised £2,167. £1,400. Cannock also paraded round in fancy dress on total of £3,600, whilst Patrick Benson at Ladbroke Grove Derek Broughton, risked his pride by dressing as a Bridgend gathered a huge £6,200 through a wet- > their way to raising £3,500, whilst Julie Gibson at donated his locks to push his store's total to £3,500. checkout lady. This spurred a caption competition won sponge throw, sponsored walk and karaoke, and a O Glen Road flew in on her witch's broomstick and Sainsbury's Orderline call centre team came in with • by CDA Greg Ward. Worksop raised £1,300. Milkmaids burger-eating competition - won by none other than helped the store to a total of £2,200. Basildon £1,800 thanks to Nikki Fletcher's new bald hairstyle. James Brown. Get up! The round-up continues on paqe 24

22 the journal June 1999 23