BULLOCK MUSEUM ANNUAL REPORT BULLOCK MUSEUM ANNUAL REPORT

1 Courtesy Jay B Sauceda 2 3 BECOMING TEXAS.

When we settled on the title of our newly opened first staff and volunteers. Our visitors hold in relation to our mission. Over the floor exhibition, we understood that it symbolically us accountable to introduce them to next few years we will strengthen the represented not just the artifacts and very human history accurate and engaging, incredible foundation on which we were built, of the State, but that the concept had permeated the very stories and to help them identify so that our relevancy, as well as our DIRECTOR’S SUMMARY essence of the Museum. As we explore our past more why our history remains relevant in goal of financial stability remain at thoughtfully, we’re excited and energized that our own, today’s world. That’s a pretty serious the forefront of all that we strive for in and our visitors’ understanding of and appreciation for mandate, and one we don’t take representing the people of Texas. We are history, is ever-changing with each new discovery. lightly. honored to be YOUR history museum.

In this process, we re-affirmed that the Bullock Museum’s Through the pages of our 2019 report, mission depends on crucial relationships. you’ll see the evidence of that impact and the potential for growth that lies Sharing the Story of Texas is woven, enhanced, and ahead. At the end of the past fiscal made stronger because of partnerships—advisors and year, we embarked on a “strategy Margaret Koch consultants, stakeholders, trustees, artifact lenders, and sustainability” process that program presenters, and supporters and financial Director continues to examine and evaluate all Bullock Texas State History Museum contributors, as well as the commitment of dedicated aspects of the Museum’s operations

1 2 OUR MISSION The Bullock Museum’s mission provides the guiding principles for all the Museum does:

The Bob Bullock Texas State History Museum engages the broadest possible audience to interpret the continually unfolding Story of Texas through meaningful educational experiences. This is accomplished through core values of

LEADERSHIP, EXCELLENCE, ACCESSIBILITY, DIVERSITY, ENGAGEMENT, and RELEVANCE.

3 4 Welcomed Engaged Texas counties were 17,973 112 Distance Learning 488,159 represented in school group visits Students in 406 visitors to the museum (field trips and distance learning) sessions

BY THE 46,707 104,698 596 new artifacts placed guests attended students, teachers, on view and 8 special public programs and chaperones served

NUMBERS exhibitions opened

20,735 6,534 students and teachers 643 Visitors enjoyed H-E-B viewed free documentary education programs Free First Sundays films thanks to Story of Texas Scholarships

171,146 788,376 1,218 Bullock Museum moviegoers new users discovered Blue Star Military members and watched features & documentaries the website their families received free admission

4,330 73,453,050 46,708,320 682 social media Facebook 337,500 advertising non-paid 581,711 Twitter impressions E-newsletter opens mentions impressions impressions media mentions

5 6 CORE VALUE: WE LEAD

7 LEADERSHIP

Family activities encompass science, art, and history.

THE BULLOCK MUSEUM “Hands-on experience, collaboration, outside REMAINS AT THE relevant resources, FOREFRONT of innovative teaching and teaching were all impeccable and methodologies. From offering professional impressive. Whether planning development immersions for teachers, to ” new exhibitions or collaborating on editing new publications, to presenting 7TH GRADE TEACHER new publications for teacher enrichment, the sessions across the country at conferences, we Museum strives to create strengthen social studies, STEAM and cross- universally accessible experiences for all ages. disciplinary critical thinking for all ages. 9 10 CORE VALUE: WE EXCEL

11 EXCELLENCE From excellence in venue to innovative interactives, programs, and collaborations, the Museum received numerous awards.

“Awarding the Bullock Museum TAMMIEs for Media Innovation THE ULTIMATE TEST of the and Excellence in FY19, the Texas Association of Museums Bullock Museum’s programming is the recognized the creative ways the response from its visitors, participants and Museum effectively used new stakeholders. Through our award-winning media to advance its mission. Distance Learning program, dynamic The judges are notable for their own media achievements, setting interactive media experiences in Becoming the bar high for the winners Texas, partnerships with NASA, the University celebrated.” of Texas, the Texas Historical Commission,

Digital interactives such and the LBJ Presidential Library, the Bullock ALEX FREEMAN Executive Director, as the award-winning Museum continued to excel and champion the bison experience in Texas Association of Museums Becoming Texas entice relevancy of active learning through artifacts visitors of all ages to explore more deeply. and historical engagement. 13 14 CORE VALUE: WE EXPAND ACCESS

15 Panhandle and Houston regions was up 45% in some cases. Film series in French and Spanish introduced new audiences to the Museum. “Thank you for providing opportunities such as this for our students. We are very remotely located in Rocksprings, so we feel it is very important to capitalize on distance learning opportunities for our students.”

KRISTEN SATTERFIELD Rocksprings ISD

GROWTH IN MEMBERSHIP ACCESSIBILITY AND VISITATION, as well as Marketing in the area include bi-lingual revenue were a challenge in FY19, due to a billboards, resulting in 8% of people at POS identifying major construction project adjacent to the this marketing initiative as a reason for visiting. Museum that restricted vehicular access to the neighborhood. And YET, the Museum experienced an increase by 60% over the previous year in Distance Learning. Multiple teacher trainings were held in Midland, Texas. Increased offerings for families resulted in higher visitation for our youngest Texans. Cool Summer Nights had record attendance, and over 20,000 people received free access

Curators like Franck due to the generosity of H-E-B on H-E-B Free Cordés spend time not just researching, but First Sundays. English/Spanish throughout teaching and interacting Becoming Texas reduced language barriers. with those who matter most, our visitors. Website usage, from the Dallas/Fort Worth, 17 18 CORE VALUE: WE RESPECT DIVERSITY DIVERSITY Students presented dramatic readings during the Canales symposium, centered around the 1919 Legislative hearings regarding border violence against Texans of Mexican descent. TEXAS’ STORY HAS BEEN ONE OF DIVERSITY since the beginning of human habitation

on this land. Becoming Texas strengthened Courtesy Texas State Library and Archives Commission, Austin our historical narrative in partnerships with modern-day tribal nations. The Museum gave witness to painful events in our past in “The Bullock Texas State History Museum is the foremost venue symposiums and through artifacts. Knowing for public history in the state, and therefore crucial to the public that an institution cannot adequately reflect profile and success of the ‘Reverberations of Memory, Violence, Members of the Tonkawa nation including diversity and inclusivity if staff does not reflect and History: The Centennial for the 1919 Canales Investigation,’ Joshua Waffle, Tribal the communities it serves, the Museum began held in January 2019.” Administrator, Miranda Nax’ce Myer, Historic to examine data and hold discussions on staff Preservation Officer, JOHN MORÁN GONZÁLEZ, PH.D. and Melissa Mikesell engagement, and submitted a grant proposal Director, Center for Mexican American Studies talked with guests during for leadership training funding. Funding was The University of Texas at Austin opening events for Becoming Texas. awarded in September 2019. 21 22 CORE VALUE: WE ENGAGE

23 Activities developed for events as well as exhibitions had a positive “ I enjoyed the new exhibition a lot. Thanks impact. New mobile to the volunteers that share their knowledge Discovery Centers heightened engagement

ENGAGEMENT with passion!” for the Museum’s youngest visitors. MUSEUM VISITOR Survey Respondent

THE MUSEUM TEAM ALSO MET THE CHALLENGE wherever possible to offset the stress created by nearby construction once visitors entered the Museum. Bullock Museum visitors engage best when they make emotional connections during their visits. Sight, sound, and tactile experiences in exhibitions and Prototyping augmented reality experiences and programming encouraged active learning and creating fun, tactile experiences for every discovery, from hands-on carts, to Storytime, age increased learning to memorable films, lectures, and digital and retention related to the Story of Texas. experiences. 25 26 CORE VALUE: WE HIGHLIGHT RELEVANCY RELEVANCE LT. GOV. BOB BULLOCK UNDERSTOOD that if we don’t Exhibitions and programs tied historic events to contemporary know our past, we won’t know where we’re issues, highlighting why understanding our past matters. going. The Museum continues to link the past to the present, so that we can make more informed choices about our future as a society. The Museum’s original traveling exhibits on the aftermath of Hurricane Harvey and the Galveston immigration process of the 19th “Go with an open and 20th centuries offer reflection as well as mind and leave empowerment for communities. Programming with plenty of and online Texas Story Project first-person knowledge.” narratives focused on historical and cultural context behind modern-day conversations. VISITOR Facebook Exhibitions offered Those centered on the environment, law visitors opportunities Recommendation for seeing Texas from enforcement, voting rights, and the long- different perspectives such as in the exhibition term effects of Jim and Juan Crow laws Texas from Above, strengthened our audiences’ understanding of co-curated by Jay B Sauceda. current events through increasing knowledge. 29 30 FY19 FINANCIAL STATEMENTS

31 Expenses by Department/Project FY 2019 FY 2018 FY 2017

Revenue by Type FY 2019 FY 2018 FY 2017 FILMS AND THEATERS 1,137,488.46 1,414,205.59 1,666,990.35

ADMISSIONS 502,897.91 STATEMENTS IMAX PROJECTOR & THEATER RENOVATION General Admissions 1,402,699.36 1,379,478.16 1,602,356.53 TEXAS HISTORY EDUCATION PROGRAM 467,339.27 462,066.18 413,506.70 IMAX Theatre 951,838.67 1,435,338.85 1,547,286.47 EXHIBITIONS * 3,452,602.58 3,190,758.60 1,614,472.54 FY19 FINANCIAL Texas Spirit Theater 314,951.47 349,438.10 408,945.17 VISITOR SERVICES 869,038.02 963,608.42 906,208.44 GRANTS AND CONTRIBUTIONS * 2,352,837.00 1,746,926.58 499,694.86 ADMINISTRATION 834,112.03 597,719.77 524,080.49 STATE APPROPRIATIONS MARKETING 550,984.06 558,842.76 678,661.20 Texas History Education Program † 467,339.27 462,066.18 413,506.70 EDUCATION AND PROGRAMS 571,744.40 454,378.44 616,188.50 IMAX Projector & Theater Renovation ‡ 502,897.91 HOUSEKEEPING 364,139.57 290,977.81 270,158.94 Operating Expenses 460,318.86 462,123.04 457,634.36 MUSEUM STORE 745,474.29 728,471.90 830,929.67 FACILITY RENTALS 535,181.60 468,259.51 726,860.89 FACILITIES MAINTENANCE 187,044.96 183,796.63 153,764.13 PARKING FEES 802,796.11 780,750.02 728,411.82 221,053.97 169,920.09 232,468.11 MERCHANDISE SALES 930,906.86 885,398.24 991,773.75 FACILITY RENTALS

MEMBERSHIP FEES 326,387.00 324,878.00 369,576.00 MEMBERSHIP 183,934.05 154,545.75 190,799.32

THEATER CONCESSIONS 178,029.24 256,157.72 270,033.97 CREATIVE SERVICES † 150,329.79

CAFE COMMISSIONS/OTHER 126,627.76 76,674.68 65,752.17 Total Expenses 9,735,285.45 9,169,291.94 8,601,126.30

Total Revenue 8,849,913.20 8,627,489.08 8,584,730.60 Beginning Net Position 2,960,355.73 3,502,158.59 3,518,554.29

Change in Net Position (885,372.25) (541,802.86) (16,395.70)

Ending Net Position 2,074,983.48 2,960,355.73 3,502,158.59 * Includes $557,852.77 for FY 2019 Temporary Exhibits and Educational Programming. † $467,339 expended in FY 2019 from FY 2014 state appropriation of $5 million, leaving balance of * Exhibition costs were higher in 2018 and 2019 due to the renovation of the first floor gallery, $897,349 at August 31, 2019. Becoming Texas, featuring La Belle. ‡ Total of $1,488,135.24 expended in FY 2016 and FY 2017 from FY 2016 appropriation of $1.5 million. † Prior to FY19, Creative Services expenses were included within the Marketing department. 33 34 ATTENDANCE REVENUE BY TYPE

FY2019 FY2018 FY2017 Concessions 3% Cafe Commissions & Other 2%

General Attendance 219,794 238,583 261,559 Membership Fees 6% IMAX Theatre Admissions 17% Theaters * 171,146 215,785 232,889 Parking Fees OPERATING 14% Spirit Theater Admissions Educational Programs 6% 97,219 96,258 109,400 REVENUE and Facility Rentals $5,569,418.07 Total 488,159 550,626 603,848 Facilities Rentals 10% K-12 Students/Teachers † 78,305 82,408 89,265 Exhibitions Admissions Merchandise Sales 25% * Theater attendance includes feature films, documentaries, and Spirit Theater 17% † Student and Teacher numbers also included in other totals; represents onsite visitation only

Other Operating Expenses FY19 EXHIBITIONS 50% STATE Texas History Education Program Collector’s Gallery: Texas From Above APPROPRIATIONS 50% The Nesmith Collection (1/26/19 – 6/16/19) $927,658.13 (2/24/18 – 9/23/18) WWI America Comanche Motion: (3/16/19 – 8/11/19) The Art of Eric Tippeconnic (4/14/18 – 1/2/19) Collector’s Gallery: The Lusher Collection Other Grants and Contributions Rodeo! (5/4/19 – 11/17/19) 2% The Exhibition (5/12/18 – 1/27/19) Cowboys in Space and GRANTS & Fantastic Worlds Collector’s Gallery: (7/13/19 – 12/1/19) CONTRIBUTIONS TSHM Foundation Grants Harlan Crow Library $2,352,837.00 98% (9/29/18 – 4/28/19) 596 New artifacts were placed on view

35 36

3Strands Global Foundation Creative Action Institute of Texan Cultures Oklahoma Historical Texas Department of Society Transportation Addison Coffee Roasters Dragon’s Lair Jeri Redcorn Caddo Comics & Fantasy Austin PBS Texas Film Commission Alabama-Coushatta King Ranch Tribe of Texas Empowerment Driven by Prevention and Policy, Child Texas Folklife KLRU Alliance Francaise Knowledge Coalition Sex Trafficking Team, Office Texas Historical of the Governor Commission Allies Against Slavery Expect Respect Program, KOOP Radio SAFE PVILCA Texas State Art Library Deco KUTX 98.9 Friends of the Railroad Commission – Historical Association Austin Book Arts Center Lady Bird Johnson Governors Mansion GIS Mapping Dept., Archives, Texas State Library and Austin Film Society Wildflower Center and Geology Dept. The Gault School of Archives Commission Austin Monthly Archaeological Research Lipan Apache Redbird Flight Simulators Texas Tech Vietnam Center Tribe of Texas Austin Refugee Roundtable General Land Office Smudge Studios and Archives Love 146, Houston Tito’s Handmade Vodka Austin Typewriter, Ink. Giddyup Studios Society Texas

COMMUNITY PARTNERS COMMUNITY Tonkawa Tribe Badgerdog Girlstart MathHappens Stars and Science Austin Union Pacific Big Bend Conservancy Governor’s Commission McCain Institute Texas A&M Commerce UT Department of Breakaway Records for Women McDonald , The Texas AgriLife Mechanical Engineering Bureau of Great Promise for American University of Texas Extension Service UT Press Economic Geology Indians MYEVENTISTHEBOMB Texas Archeological CapMetro Groundwork Music Project Research Laboratory Waterloo Sparkling Water National Center for Missing CASETA Harland Crow Library, & Exploited Children Texas Archive of the Wichita and Dallas Moving Image Affiliated Tribes Cine Las Americas National Parks Texas Association WIT – Whatever It Takes ColdTowne Theater HIVE Arts Collective Conservation Association of Museums Women & Their Work Human Trafficking and Neill-Cochran House Comanche Nation Texas Bar Foundation Transnational/Organized Museum Common Threads Crime Section, Office of the Texas Commission Attorney General on the Arts 37 38 TEXAS STATE HISTORY MUSEUM FOUNDATION

39 2019 TEXAS INDEPENDENCE DAY DINNER SPONSORS

LEAD UNDERWRITERS

Charles Butt Foundation Julianna Hawn Holt The Men and Women of Hunt Consolidated, Inc.

MAJOR UNDERWRITERS

Joan and Bruce Blakemore / Buena Vista Foundation / Ambassador and Mrs. Claudia Huntington and Julie and Pat Oles Lyndon Olson, Jr. Marshall B. Miller, Jr. CCNG Michal and Loyd Powell The Honorable Dan Branch TEXANS Eleanor Butt Crook Macey and Harry Reasoner / and Stacey Branch / Vinson & Elkins LLP Leonardo “Flaco” Jiménez and Jan Bullock and Robert Green / Concho Resources, Inc. The Tobin Endowment Charles Butt, 2019 History-Making Texans. Lynn and Allan McBee / H-E-B Debbie and Alan Raynor

BENEFACTORS SINCE ITS INCEPTION IN 1999, the Texas State History Museum Foundation has raised $31.5 Anheuser-Busch / CenterPoint Energy, Inc. Luther King Silver Eagle Distributors Capital Management HISTORY-MAKING million to support a variety of educational programs that Louise and Guy Griffeth Bank of America / McNair Interests The Holdsworth Center Mark Benson currently benefit nearly 500,000 visitors a year, including Carla and Brad Moran Lake | Flato Architects, Inc. Shannon and Chris Bush / school tour scholarships to more than 5,000 students St. David’s HealthCare Sarita and Bob Hixon / Pam and Richard Leshin / annually from economically challenged schools. Dedicated Karen and Karl Rove Karen and Larry Urban Strake Foundation Trustees from across the state and three staff members implement the Foundation’s mission. SPONSORS AECT / Oncor Kathleen and Richard Danysh / Locke Lord LLP Katy and Ted Flato / At its annual Texas Independence Day Dinner, the Foundation Jane and John Barnhill Laura and Lew Moorman presents exemplary Texans with the prestigious History- Libby and Steve Golden / Blue Bell Creameries Lyn and Pete Selig / Raise Your Hand Texas Making Texan award, which honors living Texas legends whose Becca and Mark Davis / Julie and Regina Rogers Leighton, Jamie and The Honorable Joe Straus contributions to the state and the nation have been truly Shiner Beers Lori Donnell / Frost historic and exceptional in scope. Carla Moran of Lubbock Carol Nelson / South Texas Money Shelley and Jack Harper chaired a dinner held on February 28, 2019 that honored Dealey and David Herndon Management, Ltd. Pam and Will Harte / The Dian Graves Owen Judy and Charles Tate Texas legends Charles Butt and Leonardo “Flaco” Jiménez as Judy and Jamey Clement Foundation Winstead PC History-Making Texans. The Foundation greatly appreciates Kelly Hart Bibiana and John Dykema / the generosity of its underwriters and the committee’s diligent Pat and Ben Wallace / Rita and Matt Kreisle / efforts to raise the proceeds to benefit the many educational Paige and Jim Dinn Carol and Joe Lea / Anna and Matthew Lee / ExxonMobil programs and projects of the Bullock Museum. Mary Lou and Charles Morrison / Mary and Charles Teeple 41 42 Karl Rove presents remarks on his latest Richard Leshin, 2018-2019 Board President, delivers book at a Corporate Council event. remarks at the Texas Independence Day Dinner.

EXHIBITIONS & PROGRAMS TEXAS STATE HISTORY MUSEUM FOUNDATION MAJOR DONORS 2018–2019 BOARD OF TRUSTEES 2018–2019

Individuals, Corporations and Foundations provide essential Richard Leshin, Corpus Christi Kent Hance, Austin FOUNDATION President support to the Museum, including for the renovations of Jack Harper, Midland Tim Crowley, Austin Richard King IV, Austin permanent galleries, special exhibitions, educational programming, President-Elect Truett Latimer, Houston scholarships for student field trips, and free admission programs. Margaret Perkins, Tyler Lynn McBee, Dallas The Texas State History Museum Foundation gratefully Vice President Marshall Miller, San Antonio acknowledges the following major donors for their generous Wm. Christopher Bush, Goliad Treasurer Carla Moran, Lubbock support received from September 1, 2018 to August 31, 2019. Jane Barnhill, Brenham Julie Jones Oles, Austin Secretary Michal Powell, Dallas $50,000 TO $99,999 $25,000 TO $49,999 Deborah Raynor, Dallas H-E-B Albert and Ethel Herzstein Charitable Robert Barnes, Austin Foundation Karl Rove, Austin The John M. O’Quinn Foundation Mark Benson, Houston, TX / Rea Charitable Trust Newport Beach, CA Karen Urban, Corpus Christi Karen and Larry Urban Texas Oil & Gas Association (TXOGA) Bruce Blakemore, Dallas The West Endowment EX-OFFICIO Texas A&M University-Commerce Jeff Bonham, Austin Margaret Koch Dan Branch, Dallas $10,000 TO $24,999 Museum Director, Michelle K. Brock, Midland Bullock Texas State History Museum

Rebecca and Mark Davis The Honorable Texas Bar Foundation Diane Bumpas, Dallas Rod Welsh Kent R. Hance Executive Director, State Preservation Board The Summerlee Foundation The William Stamps Farish Jan Felts Bullock, Austin Abell-Hanger Foundation Fund Jacqui Schraad Michal and Loyd Powell S. Benton Cantey V, Fort Worth Union Pacific Foundation Tito’s Handmade Vodka Executive Director, Permian Basin Area Louise Griffeth, Dallas Texas State History Museum Foundation Foundation Frost Shea Woodard Hall, Abilene 43 44 2019

1800 N. CONGRESS, AUSTIN

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