HEART OF BID Annual Report 2014/15 ANOTHER YEAR OF GROWTH Business Improvement District (BID) ANOTHER YEAR OF GROWTH

It gives me great pleasure to introduce the second annual report from the Heart of Manchester BID.

In our second year, the Business Improvement District has continued to deliver projects aimed at increasing footfall and attracting ABC1 customers to the city’s retail core. It’s also a year that has seen Manchester’s retailers embrace the benefits of working collectively to ensure the sector thrives. The BID continues to give you our 380 members, a single voice to be able to engage with the rest of the city and raise the issues that are important to you. This spirit of collaboration has seen the BID’s flagship events grow even greater. In summer 2014 more than 40 member retailers took part in our blooming urban gardening festival, Dig the City. With special in-store events and promotions, Dig the City helped to drive footfall in a traditionally quiet period, and is attracting national interest – over £2 million worth of press coverage. In September, the BID joined forces with to spread its annual student shopping night across the whole of the retail district. The MCR Student Takeover saw footfall in some areas increasing by 61% during the evening, and some retailers reporting their busiest sales evening in years. We also increased our support for Chinese New Year in 2015, looking to build on the extra 15,000 people that our involvement has already helped to attract. The BID delivered contemporary celebrations in the retail district, developed new city-wide partnerships, attracted sponsors, created a modern new brand identity and expanded marketing presence for the annual event. The marketing value of the campaign reached over £500,000. Outside of that, we launched the Heart of Manchester Retail Awards; ran a marketing and PR campaign to highlight Eid as a major shopping event for the city centre; supported the annual Manchester Day, which revised its format to better suit retail; continued to sell and distribute the BID’s guide book ‘Where to Go Manchester'; invested in the cleansing of an extra 65,000m2 of pavement in the retail core; organised social events for BID members; and worked with Marketing Manchester to ensure retail is a key message in the city’s seasonal marketing campaigns. Alongside all of this, our team of City Hosts continue to offer a warm and friendly welcome to tens of thousands of visitors to the city centre. With another three years ahead of us, there is so much more we can do – and that success depends on the continued support of you, the BID members. This is your BID, funded by your contributions. Make sure you’re in touch with the BID team and let us know your feedback and ideas on all of our events. Thanks for your support, and here’s to another successful year. Jane Sharrocks General Manager, , Exchange Square Chair, Heart of Manchester BID

2 “The BID has been great for The White Company, THE STORY THIS IS driving footfall to the retail core through events, YOUR expanded marketing campaigns and much improved liaison with businesses.” SO FAR BID — Donna Winterbottom, Store Manager, The White Company

Back in 2013, over 380 businesses in Manchester’s At the outset of the BID, a Board of retailers city centre retail core voted YES to setting up the and city stakeholders developed a business plan. Heart of Manchester BID. Today there are Business This outlined the main areas of focus: public Improvement Districts in almost every town and city events, promotions and customer service initiatives. in the UK. Since 2013, we have worked hard to develop major projects, build effective partnerships, and encourage The BID runs for five years and means an extra more and more participation from retailers. £5 million is being invested in the city centre’s retail district to help Manchester retain and This is your BID. To get the most out of it, you need reinforce its standing as UK’s leading retail to be part of it. By joining in with the events and destination outside London. activities, and working together, you will not only get the most out of your investment, we will all be able to  harness further growth for our city centre.

Focus of the BID We set out four areas of focus in our first business plan. Here we outline these along with the projects that have helped to deliver them to date:

1 2 3 4 * WE ALSO WORK TO SUPPORT THE BID’S LAUNCHING MAJOR NEW LAUNCHING A CITY CENTRE DEVELOPING ACTIVITY DELIVERING PROMOTIONAL CAMPAIGNS MEMBERSHIP COMMUNITY AND IMPROVE THE EVENTS TO ATTRACT FOOTFALL HOSTING SCHEME TO IMPROVE TO BOOST MIDWEEK AND AND PARTNERSHIPS TO ATTRACT MORE CITY CENTRE EXPERIENCE FOR BUSINESSES THE CUSTOMER EXPERIENCE EVENING TRADE. AFFLUENT SHOPPERS AND THEIR CUSTOMERS – Dig the City – City Hosts – Dig the City – Ongoing positive PR – Day to day operational support – Chinese New Year – Chinese New Year – Marketing and PR campaigns for the – Street cleansing programme – Vogue Fashion’s Night Out major events – Vogue Fashion’s Night Out – Support for new tenants – MCR Student Takeover – Where to Go Manchester guidebook – MCR Student Takeover – One to one visits, e-news, BID corporate events – Support for Manchester Day – Visit Manchester’s spring, summer and and briefings, invites to CityCo’s events – Eid Christmas marketing campaigns – Relationship development on behalf of the retail – Visit Manchester’s tax-free community with public sector and city stakeholders shopping campaign – Access to the CityCo’s Business Crime Reduction – @/shopmcr social media Partnership (BCRP) - security intelligence, radios and briefings

4 5 Winners OUR SECOND Dig the City + awarded outstanding £3m at the 2014 YEAR IN of media coverage RHS Britain in generated through Blooms Awards our 2014 FACTS PR campaigns

National stockists £910m for Where to Go retail spend Manchester, in Manchester our guide to the in 2014* 200 city centre 76% retailers took increase in retail part in the MCR sales recorded Student Takeover, during the Eid in association with shopping event Manchester Arndale

100% £2.64m year on year of media coverage increase in footfall generated for for Black Friday Dig the City 2014

202,755 visitors helped 2 by the BID's City 64,716m Hosts so far of extra pavements cleaned in 2014 86% Top Spot Manchester retained increase in its place as the top retail sales retail destination recorded during outside London* Dig the City 2014

*Retail Vision Report 2014, Callcredit Information Group

6 7 BID PROJECTS

OUR COMMITMENT: INCREASING MAJOR EVENTS Develop two new events in the first two years of the BID’s existence, provided FOOTFALL either directly by the BID “This is to say a huge thank you to  or jointly with partners. Events will focus on periods your team for your continuous  of the year where there is potential for increasing The BID supports events that attract regional, national support and clear communication,  retail-aware footfall in the and even international visitors, particularly at times of with a view to improving our business.” city centre. Events will not be directly competing the year when custom might need a welcome boost. — Zuzana Scholes, Store Manager, DKNY with BID retailers, but will complement their activity.

MANCHESTER DAY ✔ EID ✔ MCR STUDENT TAKEOVER ✔ Following the success of the @ShopMCR In July 2014 the BID trialled a late night According to the National Union of Students (NUS), float in 2013, the BID supported Manchester shopping event, in recognition of Eid Al Fitr, Manchester’s students – a population of over 100,000 Day in June 2014 for the second year the religious holiday that marks the end of – have the potential to inject an estimated £996 million running. With our help, celebrations were Ramadan, the Islamic holy month of fasting. into the city’s retail economy each year. staged in the city’s main squares for the first The spirit of gift giving is popular in the run The BID staged and promoted a MCR Student Takeover on time, meaning visitors in St Ann’s Square up to Eid, so retailers across the BID district 30 September 2014, with an exclusive evening of shopping and Exchange Square could enjoy colourful extended their opening hours and ran special events, big discounts, music and fashion. We partnered with performances as part of the day. The main offers during this time. Harvey Nichols, Manchester Arndale to build on the success of the annual parade was also moved to an earlier time to Selfridges, House of Fraser, Debenhams, ‘Big Student Night In’. Tens of thousands of students flooded support retailers. Next, Boots, Jack Wills and more stayed into the city centre to snap up discounts of up to 30% and Over 60,000 people came along on the day open until 9pm, while Manchester Arndale enjoy DJs and food at two street arenas on Market Street and and BID businesses were given the chance to ran exclusive giveaways through its social New Cathedral Street. offer discount and promotions, which were media channels. Recorded footfall soared between 4pm and 9pm – an shared via the Manchester Day website, Some stores reported bumper sales – up increase of up to 61% more visitors and 38% more retail the Manchester Evening News and on-the- to 76% uplift in sales year-on-year. The BID sales year-on-year. Over 1,000 students also visited a mini day communications. created an attractive brand campaign and fashion festival, Love Fashion: Manchester, in St Ann’s manchesterday.co.uk marketing toolkit to help retailers promote Square. The targeted marketing campaign included a social #MCRday their own in store activities, supported by media takeover of @ShopMCR and /ShopMCR resulting in outdoor advertising, targeted leaflet drops, 700 new Facebook ‘likes’. social media and PR.

8 9 BID PROJECTS

“Having worked with the BID on Chinese New Year we’re looking forward to supporting Dig the City has welcomed over future events. The networking opportunities 1 million one million visitors and great team work have really impressed us.”

— Lorraine Jones, Store Manager, Mappin & Webb

DIG THE CITY ✔ CHINESE NEW YEAR ✔ Dig the City, our giant summer garden party, to name a few. Their support and creativity helped After the success of the 2014 festivities, the BID The national, regional and local multimedia marketing continues to bloom as one of the BID’s flagship to turn the city centre green with beautiful window worked with , Federation campaign was expanded, promoting the whole range events. It’s now considered a must-visit attraction in displays, gardens, offers and events. of Chinese Associations of Manchester (FCAM), of activities and using Stanley Chow’s iconic branding – Manchester’s city events calendar. Chinatown businesses, cultural venues and this year, for the Year of the Ram. Dig the City is increasingly attracting regional retailers to extend 2015 Chinese New Year In total £500,000 of marketing coverage was generated Summer 2014 saw the streets transformed and national attention. The festival was promoted celebrations right across the city. into floral avenues for the second year. The festival, through an extensive multi-channel brand marketing through the campaign, which included highly visible headline sponsored by NCP, was held in partnership campaign, supported by Visit Manchester and Visit In one of the most visible transformations, outdoor advertising and signage, the circulation of with National Trust, , Britain, and gained over £2.64 million (AVE) of PR the streets of Manchester were once again over 160,000 leaflets, posters across local and Manchester City Council and Manchester Markets. coverage, including featuring on BBC Two’s Antiques festooned with over 3,000 red lanterns. St Ann’s regional tram, rail and car parking sites, and a Map of Britain, North West Tonight, Radio 4 Square hosted a spectacular light show, in digital campaign. Festival highlights included Show Gardens, collaboration with new sponsors Cathay Pacific and Classic FM. There was also a whole range The celebrations featured across a wide range of print ‘The Hanging Gardens of Manchester’, family and , and partners including of radio and print coverage, as well as online and broadcast media including , Metro, activities and games, a pop-up petting farm, the Hong Kong Tourism Board, Whitworth and reviews, articles and blogs on gardening, travel and ITV News, Manchester Evening News, Telegraph and music, and an urban fete. There were also talks Centre for Contemporary Chinese Art. As dusk fell, Manchester websites. in-flight magazines. Press value was over £180,000 from the hugely successful Incredible Edible, and a series of art and film projections decorated the (AVE), and our competition to win a holiday to Hong TV's popular gardening experts Diarmuid Gavin Dig the City has a legacy far beyond its week of side of St Ann’s Church. There was also a Chinese Kong received over 6,000 entries. and Rachel de Thame. activities, with many trees, plants and garden Food Market, children’s workshops and 2,000 red equipment being donated and reused. Over 40 retailers took part including Debenhams, envelopes containing special shopping gifts were House of Fraser, Marks & Spencer, Boots, BHS, handed out to visitors. The whole weekend ended chinesenewyearmcr.com Hobbs, Jigsaw, LK Bennett, High and Mighty, Wilko, digthecity.co.uk with the famous Chinatown celebrations, @CNY_MCR Molton Brown, Ryman, Whittard’s, The Whisky Shop, @digthecitymcr Dragon Parade and fireworks. Hotel Chocolat, The White Company and Dr Martens

10 11 BID PROJECTS

“Heart of Manchester BID INCREASING is a valued asset to the city centre retail community.”

PROFILE — Matthew Twist, Store Manager, That’s Entertainment

OUR COMMITMENTS: CHRISTMAS 2014 ✔

SEASONAL Visit Manchester’s Christmas campaign distributed via door drops CAMPAIGNS promoted the best of Manchester over to targeted postcodes in the festive season including shopping, , , Support the city’s major Christmas Markets, the ice rink, and as well seasonal campaigns, Manchester Arndale Grotto and places as Birmingham/West Midlands, developed alongside to eat and drink. It aimed to attract London and the South East, and Visit Manchester, to ABC1 high spending visitors from the via the Audience Agency, City Hosts, promote the city centre. North West, Midlands, , and Manchester Arndale. North East and London. CITY CENTRE GUIDE Coverage was widespread and 2,404,000 TV audience Publish a new guide to included TV advertising in Granada 3,906,892 national press audience promote the city centre. and Central West; national press advertising in the Guardian Weekend 755,172 local press audience Magazine, S Magazine, Stella PR CAMPAIGN 742,000 radio audience Magazine, The I, ES Magazine; Launch a new PR campaign regional press advertising in the 500,000 leaflets SUMMER 2014 ✔ SPRING 2015 ✔ to promote the city centre Midlands, Yorkshire and North East; 905,261 visits to visitmanchester. retail offer. and local advertising in Manchester Visit Manchester’s summer campaign focused on promoting the Visit Manchester’s spring campaign com/christmas Evening News, Metro and Primary city as an exciting place for a short break. Designed to appeal to promoted the best of the city’s cultural Times. This was complemented by 733,641 national and international emails ABC1 families and couples the campaign emphasised the range of offering, including the BID's Chinese New radio advertising, static and digital 9,000 more followers on Twitter and festivals, shopping and sporting events on offer including Dig the Year celebrations, Manchester International poster sites, posters at Metrolink and City, Manchester Day and Pride. Festival, the reopening of the Whitworth 7,000 more ‘likes’ on Facebook rail stations and 500,000 leaflets and the launch of Manchester’s new cultural Coverage included national press advertising in the Guardian venue, HOME. The campaign aimed to Weekend, Observer, Sunday Telegraph, Stella and Telegraph attract ABC1 high spending visitors from magazines; regional press advertising across the North the North West and London. East, West Midlands and Yorkshire; radio and digital screen advertising; and the circulation of 100,000 printed leaflets to Coverage for Chinese New Year included targeted postcodes in Yorkshire, the South East, Cheshire, press advertising in the Guardian Guide, Lancashire, Merseyside and Greater Manchester. Chester & District Standard, Echo, Lancashire Telegraph, Manchester Metro and MCR Magazine. This was accompanied 2,435,062 national press audience by static and digital poster sites across 138,046 regional press audience Greater Manchester, Northern Rail and First 179,839 local press audience Transpennine Express stations, plus online and social media coverage. 460,000 radio audience 100,000 printed leaflets 857,738 press audience 260,073 visits to visitmanchester.com/summer 50,320 visits to visitmanchester.com/spring 626,947 national and international emails 209,148 national and international emails 69 Tweets, 44 Facebook posts, 20 blog posts 5,000 more followers Twitter 5,000 more on Facebook

12 13 BID PROJECTS

“The BID is going from strength to strength. We are benefitting from support to enhance the city’s appearance, events that directly increase footfall into the store and Manchester’s profile is increasing nationally and worldwide.”

— Anne Latham, General Manager, House of Fraser

WHERE TO GO MANCHESTER ✔ PR HIGHLIGHTS ✔ TAX–FREE SHOPPING CAMPAIGN ✔ The BID’s guide to the city centre Over the last twelve months more The BID is supporting Visit The inaugural Heart of Manchester Winners were announced was published in June 2013 with than £3million worth (AVE) of media Manchester’s ongoing Tax-Free WINNERS Retail Awards took place on across 12 categories including the help of online arts and culture coverage has been achieved for Shopping campaign, with 21,000 Rising Star (under 25) 5 March 2015 at The Place Hotel, Rising Star for emerging talent H magazine Creative Tourist. the Heart of Manchester BID by copies of a Tax-Free Shopping Winner – Fabienne Gawne, in association with Manchester under the age of 25, Employee Selfridges its retained PR agencies Echo and Guide to Manchester published In our second year, the book has Evening News. The event has been of the Year, Manager of the Year Tabbi Neville, Harvey Nichols Lemon Zest. in Arabic, English, Simplified and Robbie Cuthbert, McDonald’s continued to be distributed to high designed to demonstrate the retail and Retail Team of the Year. Traditional Chinese. profile events, conferences and is National press coverage of the BID’s sector’s vital contribution to the city’s The awards for Best Department Employee of the Year on sale at a host of retailers, online pillar events – Dig the City, Chinese Printed copies have been H Winner – Vincent Tuohy, economy and showcase the diverse, Store, Best Independent Retailer House of Fraser and shops including Amazon, New Year and MCR Student Takeover distributed via Cathay Pacific dedicated and talented workforce at and Best High Street Retailer Emma Radford, Debenhams Waterstones, Visit Britain, Visit – has included articles in the Daily networks in Hong Kong, Sydney, the heart of Manchester’s retail scene. went up for public vote. Magdalena Gralewska, Selfridges Manchester, Blackwell University Telegraph, Guardian, Jamie Oliver, Auckland, Pearl River Delta and Manager of the Year Bookshop, Greater Manchester Sainsbury’s and Waitrose magazines, Taiwan; visa application centres in H Winner – Anne Latham, Tourist Information Centres, in-flight magazines, Metro and The mainland China, Hong Kong and House of Fraser Books, IWM North, Huffington Post. There has also Abu Dhabi; and via overseas sales Donna Charnock, Debenhams Tony Elliot, Ryman Magma Books, Manchester Art been national broadcast coverage missions, travel agents, trade Gallery, Manchester Central, on Daybreak and BBC Two; regional shows and through press trips with Visual Merchandising Team of the Year H Winner – Selfridges , People’s broadcast coverage on Granada visiting journalists. Harvey Nichols History Museum, Royal Exchange Reports, North West Tonight, Key 103, A digital version is being promoted House of Fraser Theatre and city centre hotels. Heart FM and Classic FM; placement via a joint campaign with Etihad Food & Drink Retailer of the Year in local media titles including Where to Go Manchester has Airways, alongside special fares H Winner – Rollers Bakery Café the Manchester Evening News, Harvey Nichols – Second Floor also been handed out to the from Chengdu, Shanghai and Manchester Wire, I Love Manchester Food Market and Wine Shop Manchester School of Art, political Beijing; as well as through Chinese McDonald’s and Manchester Confidential. party conferences, MediaCityUK travel agents and social media. Financial Services Retailer of the Year staff, Manchester International Working with Marketing H A four minute promotional video Winner – M&S Bank Festival VIPs and at the Whitworth Manchester, the BID has been Yorkshire Building Society has also been produced, featuring opening party. involved in hosting international tours of Harvey Nichols, House Retail Team of the Year press trips, positioning Manchester H Winner – Christopher James Jewellers of Fraser, Manchester Arndale as a luxury shopping destination Cath Kidston – Total distributed: 25,000 and Selfridges. The video is being High and Mighty and generating coverage in titles shared via international social – Total sales: 2,000 such as OK! (Middle East) and Outstanding Customer Service Award networking sites including Weibo H Winner – Teresa Latham, McDonald’s Esquire (Middle East). – Total revenue: £6,000 (274m monthly active users). Sofia Bakina – Harvey Nichols Additional PR campaigns have Slaters raised awareness of BID initiatives Independent Retailer of the Year 21,000 printed Tax-Free including the additional marketing H Winner – Doherty Evans Shopping guides Framed Opticians activity around Eid, a China Retail Hancocks Seminar, the City Hosts and the Promoted to 84,600 Visit Manchester Twitter followers and Department Store of the Year Heart of Manchester Retail Awards. H Winner – House of Fraser 58,000 Facebook fans Harvey Nichols 22,500 consumer and trade Selfridges e-newsletters High Street Fashion Retailer of the Year H Winner – Slaters 6,253 Manchester Weibo followers Cath Kidston Topshop

14 15 BID PROJECTS

“Linking up with the wider retail community OUR COMMITMENTS: INCREASING and gaining new contacts through the BID TALKING TO is proving invaluable to our business. As a CUSTOMERS Gather information collective, we can improve the way the city on events, offers and COMMUNICATION promotions, to ensure centre functions and make a real difference.” swift dissemination across the city. — Ian Balderson, Vice President, Barclays Manchester BRIEFING BRIEFINGS, SOCIALS, CITYCO EVENTS ✔ EACH OTHER Our social and corporate events are the chance to We have also organised tours and talks at MOSI, Circulate newsletters to meet face-to-face, hear from leading speakers and Manchester Science Park, Whitworth and HOME. ensure members of the make sure you keep up-to-date with BID projects. All our events give you the chance to learn about BID are aware of events Our BID Socials remain popular, with recent events city trends, keep up with major projects that will and activities. at House of Fraser, Grill on the Alley, Harvey Nichols affect business, and find out how to get involved and Selfridges. We also invite the BID community to with the BID. INTERNAL CityCo’s programme of business events. In 2014/15 Keep an eye out for invitations to future events BID EVENTS these included Metrolink and Greater Manchester and please do attend if you can. Make sure we Develop a stream of Police briefings, conferences on city placemaking have your organisation's correct contact details. events tied into the CityCo and Manchester as an international city, and Email us at [email protected] programme, ensuring developments in the property and professional retailers are fully briefed services industries. on both the performance of the city centre and on upcoming activity that will affect business.

SPEAKING WITH ONE VOICE Allow a more effective lobbying voice for retail in the city centre. Whether KEEPING YOU INFORMED ✔ this is with public bodies In our second year, our BID Manager and City Hosts or through CityCo’s cross- have carried out more than 600 business visits to make sectoral representation, sure we’re keeping in touch. We also send out monthly the BID will ensure the e-newsletters and publish details of all our events, retail community is PR and event evaluations as well as city centre footfall properly heard. and sales trends at heartofmanchester.com To keep up-to-date via social media, make sure you follow @/ShopMCR on Twitter and Facebook.

SPEAKING WITH ONE VOICE ✔ The BID has given the retail sector a stronger voice in the city centre, and is in regular dialogue with city centre partners and stakeholders on issues such as transport, operations, security and tourism campaigns. We’ve also seen real success on King Street, one of Manchester’s most established shopping areas, where the BID has worked with landlords, property agents, retailers @ShopMCR and Manchester City Council to reduce empty premises, encourage new lettings and improve the environment, Get in touch to share and promote your news, events and promotions with the overall aim of restoring vibrancy on the street.

16 17 BID PROJECTS

OUR COMMITMENTS: INCREASING HOSTS Launch a team of visitor service hosts on the streets of the BID area to STANDARDS help improve the public perception and experience of the city centre. Hosts will be trained in customer service, promotions and events in City Hosts ✔ the city centre, enabling Operational Support ✔ Business Crime Reduction Partnership ✔ them to guide visitors and Over the past twelve months, our team of City Hosts has gone The BID continues to respond to issues raised by members BID members can access the services of shoppers. Hosts will be out from strength to strength, welcoming more and more people. As around utilities and streetscape works, litter and gum CityCo’s award-winning Business Crime on the streets all week, and well as greeting the public and directing them around the retail removal, tree pruning, street cleaning requests, beggars Reduction Partnership (BCRP). You can will act as the ‘faces’ of the core, the hosting team also carry out business visits, providing a and busking complaints. This year, the BID has helped to access intelligence briefings and training, BID. They will regularly visit vital link between your organisation and the BID team. fund the cleaning of an extra 64,716m2 of pavements in connect to day and night time radios and stores to ensure they are up- the shopping district. participate in the city centre offender Since launching in April 2013, the hosts have helped more than to-date with retail activities. exclusion scheme. 200,000 people. December 2014 was the busiest month on record In February 2015, CityCo and Manchester City Council for the hosts as they welcomed 15,200 people in the city centre. OPERATIONAL launched a commercial waste pilot scheme within the SUPPORT BID area. The idea behind the project is to consolidate Our City Hosts have also been carrying out a questionnaire with collection points around St Ann’s Square to improve its Read on to find out what visitors to the city centre – finding out where they have come Provide advice and help overall appearance. from and what they are looking for. So far, they have captured to businesses through we have planned in the data from more than 13,000 people, giving us an even greater operational and hosting Our members also joined forces on a coordinated litter pick, understanding of visitors to the retail district. staff, acting proactively with organised by the BID in support of Manchester City Council’s next twelve months. partners to enhance the ongoing ‘Keep our city clean’ campaign. In October 2014, In the second year of operation, the team has recently environment of the BID. around 35 members of staff from House of Fraser, Selfridges, scored 93% in an industry mystery shop and team member McDonald’s, Marks & Spencer, Barclays and Manchester Mark Adjei-Kumi was awarded ‘Host of the Year’ by BUSINESS CRIME Arndale hit St Ann’s Square, Market Street, King Street and The Welcome People, the company that manages hosting REDUCTION New Cathedral Street, where they collected more than 40 teams right across the UK. Allowing BID members bags of rubbish. access to CityCo’s award- – 131,391 visitors welcomed this year winning Business Crime – 10,770 visitors welcomed on average every month Reduction Partnership – 43 visitors welcomes on average every hour (BCRP), which is already one of the largest and most – 7,157 intelligence reports related to environmental issues successful in the country. this past year – 2,438 business visits this year

18 19 OUR ACTIVITY PLAN FOR 2015-16

THE YEAR AHEAD Heart of Manchester Retail Awards May 2016 – The awards will be back to celebrate the very best of Manchester's retail sector and showcase the talent at its core.

Manchester Day Dig the City Student Shopping Night Chinese New Year On 14 June, the annual event returns This year’s theme is ‘Interact and Innovate’. On 29 September, we will once again work 2016 is the Year of the Monkey and the BID will to celebrate everything great about Held on 31 July–6 August, Dig the City will with Manchester Arndale to extend the again work across the city and with retailers Manchester. We’re expecting over once again boast Show Gardens, shopping centre's Big Student Night In across the to build on this flagship attraction in the city’s 2,500 performers and 60,000 visitors, events, flower markets, music and the retail district, animating the streets with calendar. We will continue to showcase elements and you can benefit. We’ll help to St Ann’s Square Festival Hub. We’ll be entertainment and offering discounts aimed of modern China, linking up with more supporters coordinate performances in the joined by CBeebies Mr Bloom and arts at the city’s 100,000 students. and sponsors. BID members can get involved to shopping streets and there is an festival Wild Rumpus will stage a captivating attract event goers and high spending customers. opportunity to offer incentives and finale event for families. BID members can promotions aimed at generating get involved with window displays, special business around the parade. offers, menus and events to entice event goers into your stores.

SPRING SUMMER AUTUMN WINTER 2015/16

April BID Board July BID Board October BID Board January BID Board

BID social BID social BID social

SUMMER 2015 – VISIT MANCHESTER SUMMER CAMPAIGN WINTER 2015 – VISIT MANCHESTER CHRISTMAS CAMPAIGN

ONGOING ACTIVITIES

STANDARDS COMMUNICATION PROFILE Clean, safe, welcoming streets Development of City Hosts Keeping you up-to-date PR Building on the relationship between Our City Hosts have proved to We will continue online, print We will continue to work with our On the consumer side we will continue our City Hosts, the BID’s Operations be a real success and we will and face-to-face communication, PR agencies on positive stories to to liaise with Visit Manchester to Team and the Neighbourhood continue to work with The Welcome building on business visits and promote the BID's work and raise the co-ordinate retail coverage as part Delivery department at Manchester People to make sure the team is sector meetings. Make sure your profile of Manchester's retail offer. of national and international press City Council, we will continue upholding standards of gathering local, regional and Head Office activity and familiarisation trips; and On the trade side we will aim to support stores by improving data, assistance, reporting and colleagues are kept in the loop. promote our City Hosts, BID events to attract national attention to environmental standards. obtaining feedback. Please email all contact details to and key dates to help drive awareness, Manchester as a leading retail [email protected] footfall and retail spend. destination for brands, promote the city centre in business and financial Operation King Street press as a successful retail centre; We will work with Manchester City and position the BID as an influencer Council, landlords and agents to help of strategies in the retail district. the continued regeneration of this key retail route.

20 21 7

TRACKING How we invested in Year 2 Looking ahead Finances: Year 2 Finances: Year 3 2014/15 Business Plan Actual Budget 2015/16 THE IMPACT figures figures Income Income BID levy £965,000 £968,000 1 BID levy £970,000 Additional income £55,805 2 Additional income £2,500 15 1. Based on over 97% collection rate Total income £965,000 £1,023,805 Total income £972,500 In 2015/16 the BID’s events, campaigns 2. Including sale of guidebooks, sponsorship for Dig the City and Expenditure Expenditure and activities will continue to be evaluated Chinese New Year 3. Dig the City, Manchester Day, through the methods adopted in the first two Chinese New Year, Eid, Events and marketing Events and marketing MCR Student Takeover years. PR coverage and other reports can be (operations and marketing) Support for major events £340,000 £387,935 3 Support for major events £313,308 found at heartofmanchester.com 4. PR agency support Support for Support for 5. Retail Awards and communications campaign £70,000 communications campaign internal communications — Guidebook — PR £41,500 16 6. Support for Visit Manchester's — PR £41,000 4 — Retail Awards and comms £30,000 17 seasonal and international — Retail Awards and comms £30,000 5 BID events and PR campaigns Perception survey marketing campaigns Support for city-wide 7. The Welcome People hosting Support for city-wide marketing campaigns £100,000 — Footfall trends (e.g. week/ In 2014, the BID supported a team contract marketing campaigns £100,000 £100,000 6 Total events and marketing £484,808 event time period or year-on-year Leisure Visitor Survey and Greater 8. Year 1 operational and events analysis) Manchester Resident Survey in support, moved to core staffing Total events and marketing £510,000 £558,935 — Event attendance figures where partnership with Visit Manchester, in 2014/15 Operations TfGM and Virgin Trains. These Operations relevant and possible to record 9. Springboard footfall and retail sales Development and surveys tracked perceptions, reporting and contribution to Visit — Anecdotal feedback and Development and management of hosting team £175,000 motivation and demographics Manchester Leisure Visitor survey satisfaction from BID members, management of hosting team £175,000 £173,000 7 of visitors. The findings are 10. Includes employer costs and partners and stakeholders available on the website at additional Business Support role Package to support 8 — Where applicable, and with heartofmanchester.com 11. Based on 50% of actual overhead enhanced evening activity £50,000 funding, event specific visitor expenses incurred by CityCo – Total operations £175,000 surveys to track demographics, management fee less than 7% Total operations £225,000 £173,000 of total expenditure event usage and satisfaction Performance health-checking Research/surveys £35,000 12. CityCo incurred £103,000 company 9 — Media value of local, regional and — Monthly footfall and sales tracking set-up costs – to be repaid over Research/surveys £30,000 £30,000 five-year BID term national press coverage — Continued development of the Core staffing £152,837 18 — Marketing coverage (media City Hosts in terms of feedback, 13. Additional expenditure Core staffing £95,000 £139,425 10 value, amount of contra/ including audit, legal and levy training and visitor interactions collection costs partnership media secured) Administration costs — Benchmarking against other UK 14. Agency contract to undertake Administration costs — Sponsorship attracted BIDs including — London’s West timetable of street washing in Management recharge £58,500 BID area Management recharge £45,000 £58,333 11 — Web hits to campaign landing End Company Repayment of set-up costs £20,940 pages (e.g. at visitmanchester. 15. 2013/14 guidebook sales Repayment of set-up costs £15,000 £20,940 12 com or standalone websites) and interest only Accountancy/audit Accountancy/audit (shared with CityCo) £25,235 — Social media interaction 16. Recommission of PR agency support (shared with CityCo) £20,000 £24,500 13 — Redemptions of any competitions Additional expenditure £15,650 17. 2016 Retail Awards and Additional expenditure £15,573 or offers Internal communications Total administration costs £120,975 — Retailer engagement levels 18. Including an additional part time Total administration costs £80,000 £119,346 19 Business Support role 14 Contingency Contingency £25,000 £20,000 19. Street washing contract ended for 2015/16 Business Plan expenditure £965,000

Year 2 total expenditure £1,040,706 Year 3 total expenditure £968,620

22 23 Who is in the BID? HOW THE BID IS The Heart of Manchester BID is a specific geographical area where over 380 business members have agreed to invest in services, projects and BEING MANAGED special events to strengthen the retail core of the city centre.

Governance Management EXCHANGE SQUARE The BID is an independent, not-for-profit company The BID is managed by CityCo, Manchester’s city governed by a Board responsible to levy payers. The centre management company. The Chief Executive Board is led by a sector champion Jane Sharrocks, and staff of CityCo are responsible to the BID board CORPORATION STREET General Manager, Selfridges, Exchange Square. for delivery of the business plan. NEW CATHEDRAL STREET

MANCHESTER Alongside the Chair, there are eight representatives CityCo brings together all sectors of the city centre ARNDALE from the retail sector, two representatives from economy, so retail has a strong representation at the Manchester City Council, one from Transport heart of cross-sector conversations on the future of for Greater Manchester (TfGM), and three the city centre. EXCHANGE STREET representatives from businesses with a vested NEW MARKET CityCo’s management puts the administration costs interest in the BID area, but which do not qualify to be NEW MARKET NORFOLK STREET incurred by the BID company among the very lowest, ST ANNSSQUARE a member of the BID. Voting rights on decisions sit SPRING GARDENS percentage-wise, in the country. This means that ST ANN STREET with the Chair and the retail representatives. CROSS STREET the vast majority (over 90%) of levy payments are A Finance Group and Marketing Group meet put towards projects and people that directly benefit MARSDEN STREET FOUNTAIN STREET DEANSGATE BROWN STREET bimonthly to discuss progress. the retail sector. This is aided by support for CityCo from Manchester City Council and its members. The Alterations to the business plan and budgets levy is collected by the local authority, and operating are authorised by the main Board. Changes in agreements (including baseline statements) ensure fundamental areas of concern – such as the levy SPRING GARDENS the process is transparent and effective. rate and geographical area of the BID require an alteration ballot of all businesses within the BID.

List of streets in the BID area:

Deansgate York Street Police Street Kent Street

Piccadilly King Street Old Bank Street Newmarket Street BID Board Members New Cathedral Street Half Moon Street Norfolk Street St Mary’s Gate Royal Exchange Arcade Milk Street Chair Associated Directors Fountain Street Jane Sharrocks, General Manager, Selfridges David Allinson, Manchester Arndale Spring Gardens Exchange Street Royal Exchange Marble Street Fiona Gasper, Royal Exchange Cross Street St Ann’s Square Cheapside Phoenix Street Directors David Moore, Tushingham Moore Market Street St Ann’s Street Pall Mall Court Sickle Street Jackie Attersall, Wilko Stakeholder Representatives Joanne Elliot, Marks & Spencer Corporation Street St Ann’s Place New Market Lane York Street Roger Khoryati, McDonalds Cllr Pat Karney, Manchester City Council Anne Latham, House of Fraser Mike Mellor, Transport for Greater Manchester Pall Mall St Ann’s Churchyard Marsden Street West Mosley Street Sara Tomkins, Manchester City Council Steve Mockl, Boots Brown Street St Ann’s Passage Sussex Street Gareth Pierce, Ryman Mark Travis, Domo odd numbers from 1–95, even numbers from 20–118 odd numbers from 1–49, even numbers from 2–40

odd numbers from 1–17 odd numbers from 1–47, even numbers from 2–56

even numbers from 2–32 odd numbers from 1–35, even numbers from 2–62

24 25 26 27 Get in touch This is your BID. It puts you at the heart of Manchester’s future. By working together, we can make the city centre the most thriving, profitable and desirable retail environment in the UK. We want to hear your news, upcoming events and promotions so we can communicate everything that’s great about Manchester’s shopping district. Let us know what’s happening in your store or business, come along to our events and get involved in the activities we have planned for the coming year.

0161 838 3250 [email protected] heartofmanchester.com @/shopmcr

HEART OF MCR BID