ALPINE BOOT COMPANY CONFIDENTIAL

INFORMATION INNOVATIVE, PATENTED DESIGN THAT WILL REVOLUTIONIZE HOW SKIERS THINK ABOUT THEIR BOOTS

Business: It’s no wonder why 130 million downhill skiers around the world MARKET OPPORTUNITY • U.S.: 11M skiers, $248M ski boot sales, forward to taking their boots off at days end. Ski boot companies have failed to 892K ski boots sold-2016, 7.5% CAGR address key fundamental elements of their design and produce a cold, stiff and un- • Europe: 6X as many skiers as U.S. market comfortable ski boot. Zay has a patented solution that will change the way skiers, • China: 12.5M skiers, growing at 39.6% from recreational to elite, think about their boots. Join the revolution as it spreads annually from the US to Europe and to the explosive Chinese market INVESTMENT Seeking $1.0M, pre money value of $3.5M Downhill ski boots are uncomfortable and do little to make easier. The • Production tooling - $500K foundation of Zay’s patented design is the Dynamic Radial Closure which com- • Market launch - $200K presses 360 degrees around the foot when active (carving a turn) and relaxes when • Working capital - $300K inactive (on the chair lift), combining exceptional control and stability when you • need it with all day comfort. $1M invested to date • Design, prototype, test, patent, demo Custom graphics: The only limiting factor in this process is your imagination. TEAM - Management Zay has perfected the decorating process and will be offering for the first time Rex Deitesfeld - CEO ever, standard graphics for retailers as well as custom for those individuals who • 30 year business career in . are wanting to stand out. Successfully grew Intec into $17M Karen Deitesfeld - VP • 17 year career in operations, inventory, The Zay boot has been mountain tested and has received rave reviews by purchasing, supply chain mgnt and more than 25 former Olympians, professional ski instructors, boot-fitters customer service and other elite skiers. Tom Plunkett - CFO • 35 years in high growth businesses, including multiple successful exits WHY ZAY SKIERS THINK ABOUT THEIR BOOTS DIFFERENTLY Rick Johnson - Sales/Marketing • 25 years of distribution and channel marketing for high end luxury products, TRUE HINGE CUFF PLASTIC WITH ELASTICITY Porsche Articulates forward & backward 50% less sensitive to cold

BOARD/ADVISORS Awards Dick Franklin - Board • Fortune 500 executive. Former CEO/ President - Sports, SVP - Jeff Olson - Board 3600 Support • 2X Olympian, 3X North American ROOM FOR YOUR TOES DYNAMIC RADIAL CLOSURE 7% taller & wider allowing Aircraft cables continually adjust wiggle room for your toes Providing uniform tension

U.S. / International Business (.000) CONTACT Financial Forecast 2019 2020 2021 2022 2023 Rex Deitesfeld [email protected] Revenue $988 $4,929 $14,729 $31,915 $52,779 303-684-9599

Gross Profit $179 $1,750 $6,396 $14,754 $24,245 Tom Plunkett [email protected] EBITDA $(499) $91,000 $1,892 $6,282 $10,144 303-907-5699 1,380 DAYS OF TESTING BY 10 PROFESSIONALS, AND VERIFIED BY SOME OF THE TOP OLYMPIANS, SKI INSTRUCTORS AND COACHES

Jeff Olson - USA | GS - DH • 2X Olympian (1988 Calgary | 1992 Albertville) Chris Exall - UK • 3X North American National Champion Snow Sports writer, con- • Pan American Gold Medalist sultant, ski instructor QUOTE: When I first heard about the Zay ski boot it made perfect sense to me, be- cause it accessed better physics. When I’m going hard, the harder the snow the bet- QUOTE: When we see the design- ter. In the depth of the turn, when the forces are at their peak, I experienced a more er (Ed Chalmers) of the definitive powerful leveraged ski. From a performance standpoint it matched and exceeded ski boot of the last 40 years [and my expectations. From a comfort standpoint, it matched and exceeded my expecta- the design that has been at the tions by far. heart of all performance ski boot design for the last 40 years] return- ing to the drawing board you have Topi Kanninen - Finland | Freestyle & Mogul a situation analogous to Ferdinand Porsche returning to the automo- • 3X Europa cup champion tive business or Steve Jobs pen- • 2 X Finnish National Champion ning a design for a new computer. It is that significant. So, at least • Years active - 5 in my view Zay has something as radical as the Prince racquet, something which is different and better QUOTE: These are the first pair of boots which do not hurt and or damage my feet. They are the best ski boots I’ve ever used and will continue to ski in them for some time. Dane Spencer - USA Jeremie Oates - USA | Extreme skier U.S. Ski Team, private • 1st American expedition to ski Mount Everest. 7,540 to 5,500 meters 2003. coach and Olympian • Multiple Ski expeditions, Asia, Europe, North and South America. 1992 to Present. QUOTE: First thing, this boot is • Commander of the 10th Special Forces Group Ski Training Cadre 1997-2001. great for a coach like myself. It not only provides a great fit and comfort, but also when fully QUOTE: This level of comfort & performance can revolutionize the boot wear experi- buckled it performs very well. The ence for all skiers; particularly beginners and intermediates looking to enjoy a pain boot is very powerful on edge, and free ski day with a boot that can improve ski technique. it engages the new ski well when exiting the turn. The shape of the lower boot is very good, and the feel I can get for the snow is amaz- Bruno Borsoi - | Ski boot design, ski instructor ing. The cable system provides excellent cinching around the foot, • 35 years experience in design of ski boot, Dalbello, Nordica, Salomon, Tecnica. much better than a traditional buckle. This is the first time I’ve • Research & Development (innovation and patents), product design and molds. ever felt a lower boot snug down QUOTES: around the lower half of my foot so Aesthetics - Looks different (on the shelf and under the pants) unique, sexy, clean, well. It flexes very evenly into the innovative, want to have. turn, providing excellent feeling on the edge and the tongue of the Fit - Very comfortable, anatomic, precise, firm pad, best toe box ever! boot. As you enter the apex of the turn you can feel the progressive Radial closure - Is the key of the boot. The concept works exactly where the com- petitors fail … containing shell deformation during the curve. Better support, better energy of the cable system and grip, better rebound… in few words better skiing and performance. how it delivers energy to the edge of the ski. And, as you exit the turn the progressive energy is positively Mark Elling - USA | Director, Americas Best Boot Fitters, professional boot fitter released into the new turn, it feels like it propels you forward onto the • Director of Ski and Skiing magazine annual boot test issues. new ski. Overall it is an experience • Director of Americas Best Boot Fitters - teaches boot fitters world wide. unique in ski boots, and in all posi- tive ways- • Author of two books, All Mountain Skier & The New Guide to Skiing. QUOTE: The radial closure cable system not only provides a consistent fit during closure and maintains a “tall” fit over the midfoot and instep but it also provides a progressive flex feel that remains consistent through a broad temperature I totally fallen in love with this spectrum. It also manages to restrain the boot’s flexion via the cable routing, rather boot and believe it will become than relying upon a fixed upper and lower or the collision/distortion of plastic the standard in the future… big where the upper and lower boot meet. This is a current goal of many manufactur- potential for free ride skiing and ski ers but one not always achieved—the Zay boot delivers on this touring.