JUNE 14-20, 2021 Country Hills Golf Club
ADAM HADWIN Mackenzie Tour Alum PGA TOUR Winner
For more information contact: Bobby Widdifield 403-888-3522 [email protected]
www.atbfinancialclassic.com
PARTNERSHIP OPPORTUNITIES 2021 Hayden Buckley OUR STORY 2019 Tournament Champion Mackenzie Tour Alum
The Mackenzie Tour – PGA TOUR Canada A series of 12 tournaments played across Canada each summer, where tomorrow’s stars begin their path to the PGA TOUR. The Mackenzie Tour’s mission is to deliver a PGA TOUR experience for members, fans, volunteers, and partners – to develop the future stars of professional golf and enrich the communities we visit.
ATB Financial Classic The second tournament on the Alberta swing of the Mackenzie Tour – PGA TOUR Canada, the ATB Financial Classic will be hosted at the prestigious Country Hills Golf Club in Calgary. 2020 will mark the 14th year of the tournament being hosted in the Calgary area.
Country Hills Golf Club – The Talons With five lakes, the meandering Nose Creek, and a variety of challenging bunkers, golfers of all skills levels come back time and time again to master the subtleties of the Talons course. In addition to the ATB Financial Classic, the Talons Course has hosted a variety of professional and amateur tournaments including the PGA of Canada Championship, the Calgary Flames Charity Golf Classic, and the Canadian Junior Championship.
ATB Financial Classic August 3-9, 2020 Country Hills Golf Club – Calgary, AB
/atbclassicyyc www.atbfinancialclassic.com MACKENZIE TOUR PGA TOUR CANADA
Facts & Figures 12 156 $200K 72 60 5 Events Across Players from Purse with Holes And Ties Top Players Canada Around the Winner’s Stroke Play Make the Earn World Share of $36K Cut Korn Ferry Tour Status
1ST STEP ON THE PATH TO THE PGA TOUR
Top10 players earn Korn Ferry Tour status 201 alums have obtained Korn Ferry Tour status 32 total alumni Korn Ferry Tour wins 41 alums with PGA TOUR status since 2013 27 current alums on TOUR 7 PGA TOUR wins (Tony Finau, Aaron Wise, Mackenzie Hughes, Nick Taylor, Adam Long, Corey Conners, C.T. Pan)
MACKENZIE HUGHES TOURJECTORY >>>
2013 Mackenzie Tour 2016 Korn Ferry Tour 2016 PGA TOUR
ATB Financial Classic June 14-20, 2021 Country Hills Golf Club – Calgary, AB
/atbclassicyyc www.atbfinancialclassic.com ATB FINANCIAL CLASSIC SNAPSHOT
COMMUNITY IMPACT Since its inception in 2014, the ATB Financial Classic has raised over $500,000 in support of various charities across Southern Alberta. Calgary’s Prostate Cancer Centre (PCC) is a non-profit, world-class medical facility for men with prostate cancer in Southern Alberta. The Centre communicates with the public about the importance of early detection in order to eliminate death from advanced prostate cancer.
CURRENT PGA TOUR PLAYERS HAVE PLAYED IN MACKENZIE TOUR PRO-AMS YOUR PRO COULD BE NEXT!
COREY CONNERS MICHAEL GLIGIC MACKENZIE HUGHES ADAM SVENSSON
ATB Financial Classic June 14-20, 2021 Country Hills Golf Club – Calgary, AB
/atbclassicyyc www.atbfinancialclassic.com PARTNERSHIP OPPORTUNITIES
Partners of the ATB Financial Classic will be able to leverage the event and the PGA TOUR platform to build brand profile in the region, establish corporate goodwill and citizenship in support of the official charitable partner – Prostate Cancer Centre and through grassroots initiatives, in addition to unique hosting and hospitality programs that will engage key constituents.
NETWORK BUILDING
ATB Financial Classic Pro-Am • Play alongside Mackenzie Tour pros at the prestigious Country Hills Golf Club – Talons Course for the ultimate inside-the-ropes experience (Wednesday, August 5) VIP Experience • Access to VIP areas of the clubhouse with a great view of the golf course in addition to premium food, beer, and wine Additional Opportunities • Ability to create programs including but not limited to; women’s and/or children’s clinics, appreciation nights, off-site activities – see pages 6-8 MARKETING & PROMOTIONS
PGA TOUR Canada Brand • Affiliation with PGA TOUR Canada as part of the Mackenzie Tour’s ATB Financial Classic, with access to Country Hills Golf Club Brand Exposure • Brand exposure and recognition through on-site signage AND recognized on tournament materials Activation • Dedicated hole during the Official Pro-Am to conduct a brand activation NEXT STEPS – Further discussion with ATB Financial Classic Sponsorship Committee
ATB Financial Classic June 14-20, 2021 Country Hills Golf Club – Calgary, AB
/atbclassicyyc www.atbfinancialclassic.com CORE PARTNERSHIP OPPORTUNITIES
VIP Ticket Packages $1,000 $2,500 • 8 VIP Champions Club Passes • 24 VIP Champions Club Passes • Logo on Welcome Sign • Logo on Welcome Sign • Logo on Pairing Sheet • Logo on Pairing Sheet • Logo on Tournament Website • Logo on Tournament Website
Branding Packages $5,000 $10,000 • 2 Tee Back Signs • Naming Rights to Ancillary Event • Logo on Welcome Sign • Booth on hole during Pro-Am • Logo on Pairing Sheet • 5 Tee Back Signs • Logo on Tournament Website • Logo on Welcome Sign • Booth on hole during Pro-Am • Logo on Pairing Sheet • Logo on Tournament Website
Pro-Am + VIP Ticket Packages $5,000 $10,000 • 1 Pro-Am Team • 2 Pro-Am Teams • 20 VIP Champions Club Passes • 50 VIP Champions Club Passes • 100 Daily Tickets • 200 Daily Tickets • 1 VIP Parking Pass
ATB Financial Classic June 14-20, 2021 Country Hills Golf Club – Calgary, AB
/atbclassicyyc www.atbfinancialclassic.com ADDITIONAL PARTNERSHIP OPPORTUNITIES
Gate Sponsor $20,000 • Recognition on website • Logo on Pairing Sheet • All pre-tournament communications • Logo on Welcome Sign • Branded Printed/Electronic communications • 1 Tee Back Sign • 1 Pro-Am Team • Social Media Campaign • Signage at Admissions • 40 VIP Champions Club Passes
19th Hole Chalet Sponsor $20,000 • Branded tent area located by 18th Green • Logo on Tournament Website • Branded wristbands & tickets • Logo on Welcome Sign • 1 Pro-Am Team • S/M promotion of venue pre-tournament • 40 VIP Champions Club Passes • S/M contest during tournament including contest • Logo on Pairing Sheet for patrons
Women’s Clinic/Pro-Am Sponsor $10,000 • Naming rights to event • Dinner for guests • Branded tickets • Speaking opportunity • Signage at Registration • Gifting for guests
VIP Champions Club Sponsor $10,000 • Naming rights to exclusive area • 5 VIP Parking Passes • Signage at entrance + inside venue • Logo on Pairing Sheet • Branded wristbands • Logo on Tournament Website • 80 VIP Champions Club Passes SOLD • Logo on Welcome Sign
ATB Financial Classic June 14-20, 2021 Country Hills Golf Club – Calgary, AB
/atbclassicyyc www.atbfinancialclassic.com ADDITIONAL PARTNERSHIP OPPORTUNITIES
Volunteer Program $10,000 • Branded volunteer & hats • Opportunity to distribute promotional gift • Recognition in all volunteer communications • 1 Tee back sign • Opportunity to speak at orientation & appreciation dinner • Logo on Pairing Sheet • Naming rights to volunteer lounge • Logo on Tournament Website • Signage inside lounge • Logo on Welcome Sign • Opportunity to have booth in lounge
Client Appreciation Night $10,000 • Branded exclusive area • Opportunity for co-branded gifting • Up to 50 guests • Daily tickets for each guest, grounds access for the day • Dinner/Strolling dinner
Player Lounge Sponsor $10,000 • Naming rights to area • Recognition for sponsoring one meal per day • 8 Daily Passes for exclusive player lounge access • Logo on Pairing Sheet • 1 Pro-Am Team • Logo on Tournament Website • 1 VIP Parking Pass • Logo on Welcome Sign • 100 Daily Tickets
Pro-Am Sponsor $10,000 • Naming rights to event • Opportunity for on-site promotion • Opportunity for product integration • 50 VIP Champions Club Passes • 1 Pro-Am Team • 50 Daily Tickets • Recognition on all Pro-Am communications • 1 VIP Parking Pass • Recognition on post-event survey SOLD • Logo on Pairing Sheet • Signage at registration • Logo on Tournament Website • Logo on carts • Logo on Welcome Sign • Logo on scorecards
ATB Financial Classic June 14-20, 2021 Country Hills Golf Club – Calgary, AB
/atbclassicyyc www.atbfinancialclassic.com ADDITIONAL PARTNERSHIP OPPORTUNITIES
Driving Range Sponsor $5,000 • Exclusive branding • Logo on Pairing Sheet • Programming on-site ie player demonstration, • Logo on Tournament Website product demo • Logo on Welcome Sign
Putting Green Sponsor $5,000 • Exclusive branding • Logo on Pairing Sheet • Programming on-site ie player demonstration, • Logo on Tournament Website product demo • Logo on Welcome Sign
Pro-Am Hole Activation $3,000 • Branded hole during pro-am • Logo on Tournament Website • 20 VIP Champions Club Passes • Logo on Welcome Sign • Logo on Pairing Sheet
Cleaning Station Sponsor $2,500 • Branded cleaning stations • Logo on Tournament Website • Logo on Pairing Sheet • Logo on Welcome Sign
“Quiet” Sign Sponsor $2,500 • Branded signs (50+) • Logo on Tournament Website • Logo on Pairing Sheet • Logo on Welcome Sign
ATB Financial Classic June 14-20, 2021 Country Hills Golf Club – Calgary, AB
/atbclassicyyc www.atbfinancialclassic.com COVID MESSAGE
It is the intention of the Mackenzie Tour - PGA TOUR Canada to operate the 2021 ATB Financial Classic tournament at Country Hills Golf Club. The health and safety of the sponsors. volunteers, staff, spectators, and the Mackenzie Tour Players is front of mind. Some aspects of the event will look different while we operate safely in accordance with the guidelines provided by Alberta’s Chief Medical Officer, AHS (Alberta Health Services). We do not know yet the impact that COVID will have on general and VIP spectators. We do know that the pro-am will proceed as planned. If a company invests in a partnership with the ATB FInancial Classic and the tournament is unable to fulfill all deliverables (such as ground tickets), the company will be compensated with a mutually agreed upon refund.
ATB Financial Classic June 14-20, 2021 Country Hills Golf Club – Calgary, AB
/atbclassicyyc www.atbfinancialclassic.com