Boardpaper Stora Enso Consumer Board Newsletter 3/2019

Renewable and circular is the winning combo in packaging SIA Glass switched to FiberCup

Focus on the cup and the coffee culture Renewable and circular – the winning combo in packaging

Earlier this year Stora Enso joined renewable materials that are functional But I want to make it clear – replacing the New Plastics Economy Global and can be recycled. fossil-based plastics with renewable Commitment to eliminate plastic materials is a journey that will not waste and pollution at the source, led Is there a problem in recycling happen overnight. We can start by by the Ellen MacArthur Foundation. plastics? targeting unnecessary plastics, the But what does it mean in practice? Is The world is running out of raw kind that we can easily live without or plastic really that bad, and how can materials and fossil plastics come the kind that we can replace with a one make truly sustainable choices? from a finite source. Using materials renewable alternative. Eija Hietavuo, SVP Sustainability at that are renewable means you take an Consumer Board division explains. alternative that grows back. Trees in How can Stora Enso products help sustainably managed forests grow over to reduce plastics? What is the New Plastics Economy and over again, and their fibres can There are many to mention: Commitment? be recycled to produce valuable raw Trayforma by Stora Enso for food Plastic waste is a global problem as it material. trays and Cupforma Natura Solo pollutes our seas and the environment, The recycling of plastics is for cups without a traditional enters our food chains and affects our challenging, as there are so many types plastic coating layer and designed health negatively. This commitment of plastics that can’t be mixed in the for full fibre recovery in recycling. unites businesses, governments, and recycling process. The vast majority EcoFishBox by Stora Enso can replace other organisations behind a common of plastic waste gets incinerated. traditional fish in vision to address plastic pollution at Eurostat’s statistics show that only transportation. its source. The idea is to change how 42.4% of plastic packaging is collected We also have really interesting we produce, use, and recycle plastic. for recycling in Europe, while the recent developments on the consumer Stora Enso’s role here is to find better corresponding number for paper and packaging side. Formed fibre for alternatives to unnecessary plastics, to cardboard packaging is a whopping packaging has the potential to come up with solutions that are made of 84.8%. completely replace a wide range of plastic packaging. Its technology enables the creation of products that are circular by design, meaning that they are renewable, recyclable and biodegradable and do not include any plastic. In addition, our micro-fibrillated cellulose (MFC) has the potential to replace flexible plastic in different end uses.

It’s not possible to recycle fibre- based packaging in all countries. What are you doing about that? A lot. We are working together with our value chain to find solutions. One example of this work is EXTR:ACT, a new platform to drive the industry’s engagement in recycling across Europe. We also actively engage with customers regarding recycling options

2 – Board Paper 3/2019 Dear reader,

The cup is a symbol for all take-away packaging. With an increasing number of companies making the move to sustainable cups, taking the lead in informing the industry, brands and, ultimately, the end user about a sustainable, high-quality – and recyclable – paper cup is a sign of eco-awareness and a responsible act. That’s why we focus on cups in this issue of Board Paper. Stora Enso has established a Circular Packaging Program to drive the development of circular business cases and concepts in collaboration with our value chain partners. The cup recycling trial at our Langerbrugge paper mill is one of the key initiatives. The collection and sorting of used paper cups would be a giant step forward for circularity in the food service industry. Everyone has a stake in sustainability – we in the packaging industry, the brands and retailers, and each of us as consumers. Eija Hietavuo Sanna Heiskanen Editor in different locations. If we are, for example, selling fibre-based cups to a coffee customer in Germany, we will discuss the recycling opportunities in the areas where they operate and what kind of alternatives exist for cup collection. Used paper cups recycled into How can we as consumers make magazine paper truly sustainable packaging choices? Firstly, avoid unnecessary Stora Enso is looking into without any additional process packaging. Secondly, see if you can recycling used paper cups on a equipment, and that the fibres reuse your packaging, and then recycle large scale at its Langerbrugge are well suited for other paper it. Thirdly, whenever possible, choose Mill in Belgium. Based on applications, such as magazine renewable packaging as it is a fossil- production trials, the mill paper production. free choice. has the technical feasibility Used paper cups provide Packaging has a huge role in to recycle paper cups into a potential source of high- combatting the global problem of food magazine paper. quality fibre for the production waste which contributes to climate In recycling trials, half a of magazine paper. The mill change. A truly sustainable package million baled post-consumer has the technical readiness to is right-sized and protects the goods paper cups collected from fast accept billions of used cups inside until they have been consumed. food restaurants and coffee for recycling within its sourcing As a consumer your job is to make sure houses were re-pulped and area. The challenge is more none of the food or beverages you buy recycled into magazine paper. about getting these cups to us goes to waste! The result confirmed that paper on the industrial scale that the cups can be recycled at the mill production would require.

Board Paper 3/2019 – 3 Coffee cups matter

Billions of people everywhere enjoy According to psychologists, drinking coffee from paper cups on the go, at warm coffee also makes you feel warmer cafés or at work daily, but what do they towards other people. really think and feel about the cups? “If your cup is made from a material Our insight study from the United that the consumer associates with Kingdom and Germany provides some being natural, authentic or homemade, interesting answers. then you’ll convey those attributes and The research included a survey produce that feeling in them,” one of the among coffee consumers and interviewed experts summed up. interviews of different stakeholders A cup says something about the such as coffee industry experts, person holding it – there are millions baristas, waste management experts, of Instagram posts with the hashtag social scientists and sustainability #coffee, and nearly three in five people influencers. The results show that cups under 40 share pictures of their take- matter a lot, but in ways that are not away coffee on social media. More than immediately obvious. a third of Germans and two out of five Brits choose to drink coffee in take-away A haptic and social experience cups, even when staying at the café. In Drinking coffee is a haptic experience. this new era of sharing, posting a picture Cups perform a vital function, and a from a popular café with a branded cup flimsy cup can lead to an 8% drop in in your hand communicates your lifestyle. perception of the quality of the coffee. The printable surface of a paper cup is The cup needs to keep the coffee warm a great media: the brand is physically while warming its drinker, but without close to the consumer, who then shares burning their fingers. The inside of it socially. the cup could be used for a surprise effect, as most people tend to remove Paper cups are convenient the lid to see and smell the coffee! and hygienic Whether asking experts or consumers, plastic cups are simply out, for obvious reasons. Paper cups are more About coffee culture acceptable. According to our study, • Most people describe their British consumers prefer paper cups perfect cup of coffee as hot, with over reusable cups, as paper cups are milk or cream more convenient and hygienic. • Big coffee chains dominate – Several experts point out that the but two in five people also visit media’s criticism of paper cups is not smaller chains or independent fact-based, and that the value chain cafés is working hard to take responsibility • Over half of those surveyed for recovering and recycling the fibres consider cup recycling and from cups. There is an industry-wide sustainability when deciding acknowledgment of the need for a more where to get their coffee collaborative effort in the paper cup • Cleanliness and tidiness are top value chain to protect against public priorities in coffee shop selection misinformation. Adding information on – and cups matter. how to recycle cups directly to the cup material is an easy win.

4 – Board Paper 3/2019 “A cup says something about the person holding it.“

A look at the carbon footprint of cups

Coffee cups made of different raw coating options, the FutureSmart materials were recently investigated cup by Huhtamaki, made from the in a critically reviewed comparative 100% renewable Cupforma Natura LCA (Life Cycle Assessment) study PE Green, proved to be the best commissioned by Stora Enso and performing cup. Huhtamaki and conducted by the Recycling has a considerable research company VTT. The paper impact on the carbon footprint of cup has a low carbon footprint, paper cups: it reduces the carbon especially if the cup is fully made of footprint of a fossil-based PE coated renewable raw materials. paper cup by 55%, and for a fully The life cycle stages were renewable, PE Green assessed all the way from the raw cup the reduction can be as much materials and production of cups to as 64%. Biodegradable paper cups their use by the consumer and finally composted with food waste have

their end-of-life. Single use paper slightly higher CO2 emissions since cups with three different coating the barrier must be thicker to ensure options (fossil PE, renewable PE the cup’s quality. Green and compostable Bio coating) Packaging or cups make up only were compared with reusable a small proportion of the climate plastic, steel and ceramic cups. impact of manufacturing food and Based on the life cycle beverages. For example, if you have assessment, paper cups have a cup of latte on the go, the climate a low carbon footprint in most impact of the paper cup is just everyday scenarios. When it comes 49% depending on whether it has to reusable cups, 90% of their life a plastic lid or not, while the rest, cycle emissions were found to be over 90%, comes from the coffee caused by dishwashing. When and milk production and energy of comparing paper cups with different making the drink.

Board Paper 3/2019 – 5 Gable-top carton collects awards in dry food

A leading Italian flour producer, “We are proud to be the first both sides to keep the contents safe Molino Rossetto, is collecting flour producer to introduce such an and dry. Thanks to easy opening and awards for its innovative innovative packaging solution based closing as well as a four-level quantity packaging. The key to their success is on the design and filling expertise by indicator, the carton is practical to a specially designed, renewable and Italpack and Galdi and the renewable use in the kitchen, while keeping the recyclable gable-top carton, which material from Stora Enso. We selected flour well protected. After use it can differentiates the brand effectively this carton as it is perfectly in line with be easily disposed of in the carton and adds value for consumers in current trends that emphasise the recycling stream. everyday use. environment and nature, but at the “Gable-top are typically Molino Rossetto is the first same it looks innovative and is very used in liquid packaging, but now company in Italy to introduce a gable- practical for consumers to use,” says this package type is gaining ground top carton with a cap closure for flour Chiara Rossetto, Managing Director in new applications. V-Pack provides packaging, which brought them the of Molino Rossetto. high communication potential and ADI Packaging Design Award and the stands out on the shelf with its unique DolciSalati & Consumi Award for the Designed for effective brand shape and customised front panel “Best Packaging” earlier this year. The communication window. The total solution can be redesigned gable-top carton called V-Pack has been developed by replicated for other dry food brands V-Pack stood out as an innovative Italpack Cartons in co-operation with who want to differentiate their products and sustainable packaging solution filling machine supplier Galdi. It is and enhance their brand image and for dry food, which adds value to the made of the renewable Natura™ by consumer experience,” says Fabio entire product category. Stora Enso board with PE coating on Gala, Commercial Director at Italpack.

6 – Board Paper 3/2019 Finnish youth SIA Glass switched to FiberCup want their food The Swedish ice cream brand SIA SIA Glass discussed their in cartons Glass is introducing a new, renewable requirements with the Swedish packaging from Arta Plast for part packaging manufacturer Arta Plast, of its range. Made from paperboard who presented FiberCup as a More than half of Finnish youths Cupforma Natura™ by Stora Enso, solution that provides the low carbon say that they prefer cartons over the new package contributes to footprint, formability and functionality plastic packaging when choosing the company’s environmental required. More than half of the food products. The renewability sustainability by reducing the climate FiberCup is renewable material, and it of the packaging material is impact 50% compared with the can be disposed of in carton recycling important especially for those former plastic package. in Sweden. The switch to FiberCup young people who are most SIA Glass is part of Sweden’s reduces the CO2 emissions of SIA concerned about climate change. oldest family-owned company, Glass by 109 tonnes per year, which This was found in a survey Bertek Group, with a tradition of is 37% fewer emissions compared to commissioned by Stora Enso and locally produced, high-quality plastic packaging. Valio. foods since 1569. Today SIA Glass “For SIA glass, packaging is high For youths, renewable ice cream is sold in supermarkets on the agenda. The company has material is an important feature everywhere in Sweden. The company been around for over 450 years, in food packaging. Renewable aims to halve its climate footprint by and sustainability has always been raw materials are important for 2025 and will therefore be reviewing an integral part of our business. two thirds of the respondents, its entire portfolio in order to reduce Consumers are increasingly and renewability is considered fossil-based material in packaging. demanding renewable packaging to be more important than the As the first step on the journey, which is as fossil-free as possible. compostability or ease of use of SIA Glass switched its organic and The new pack is now used for part the packaging. The renewability lactose-free store range to a 0.65-litre of our portfolio, but it is a step in the of the packaging material holds bowl made of paperboard from Stora right direction, and we will continue the greatest importance for the Enso. to look for low carbon packaging young people who are most “It was a challenge to find an solutions for our entire range,” Stefan concerned about climate change innovative, renewable package Carlsson says. – close to 80 per cent of them say that can help us reduce fossil- that renewability is important for based material, since we couldn’t them. According to the survey, compromise the oval , which the role of packaging in ensuring is an established part of our brand. the cleanliness and quality of the It constitutes 94% of the brand “It was a challenge food product and in reducing food awareness among our consumers. to find an innovative, waste is also an important feature. So, for us the form, sustainability and The views of Finnish youths leakproofness are the most important renewable package.“ on climate change, food, food aspects of packaging,” says Stefan packaging materials and Finnish Carlsson from SIA Glass. companies’ measures to mitigate climate change were surveyed through the consumer panels in May 2019. More than 1 000 youths, representative of Finns aged 15–29 in terms of age, gender and geographical location, responded to the survey.

Board Paper 3/2019 – 7 New compostable package for Carte d’Or

are evident. The raw material comes from traceable and sustainable sources. The paperboard bowl is 23% lighter than the former plastic packaging, and it helps Unilever to reduce plastic drastically. As the total consumption is 11 million packages per year, the new package enables Unilever to reduce plastic use by 520 tonnes per year or 10 tonnes every week. The nestable lid, also made from compostable paperboard, is manufactured using a unique and proprietary technology developed by Seda International. According to Armando Mariano, R&D Product and Material Director at Seda International Packaging Group, the goal of the Unilever has introduced its Carte project with Unilever was to make d’Or ice cream in new paperboard something different from the former Publisher: packaging in Italy. The bowl is made plastic packaging, reduce packaging Stora Enso Consumer Board, from PEFC certified renewable fibre weight, plastic content and improve the FI-55800 Imatra, Finland with a biodegradable barrier coating, end-of-life options. Editor: Sanna Heiskanen, and after use it can be either recycled Giorgio Nicolai, Marketing Director [email protected] or composted in industrial composting. for Unilever goes on to say, “Unilever Subscriptions The Carte d’Or packages are is aiming for a more circular economy and changes of address: produced by Seda Italy in Naples, and in many ways, and new packaging [email protected] the material is Cupforma Natura™ innovations are crucial to achieve our Material: Ensocoat 2S 220 g/m2 by Stora Enso. The board has a target of making all our packaging Layout: Vitosmedia Oy biodegradable barrier on both sides reusable, recyclable or compostable by Printer: Grano 9/2019 to preserve the ice cream safely in 2025. Unilever has also signed a two- freezing and moist conditions. year partnership with the WWF to clean www.storaenso.com beaches from plastic.” Ten tonnes less plastic every week The benefits of the new paperboard bowl over the former plastic packaging