KEY PERFORMANCE INDICATORS – M AY 4 , 2017 Average US Primetime Cable TV Ratings

WWE KEY PERFORMANCE INDICATORS – M AY 4 , 2017 Average US Primetime Cable TV Ratings

Raw, SmackDown and Primetime Cable TV Ratings Social Media Followers2 (average, in millions)

-10% 2.74 2.47 +9% 2.08 1.90 -5% 1.33 1.27 2.21 -3% 1.91 0.77 0.75 1.53 1.61 1.07 0.98 0.77 0.75

2016Q1 2017Q1 2016Q1 2017Q1 2016Q1 2017Q1 2016Q1 2017Q1 Raw SmackDown USA Network Top 25 Cable Networks Coverage National Rating Rating − Television ratings are measured on a Live+SD basis for Q1 2017 and Q1 2016 − SmackDown was aired on USA Network in Q1 2017 and Q1 2016. SmackDown transitioned to a live format on USA Network beginning July 2016 − Top 25 Cable Networks reflect those 25 networks with the highest average total primetime US national ratings in Q1 2016 (excludes broadcast and premium networks) − Definitions of Coverage Rating and National Rating above are provided on page 9 2 Media Consumption: WWE AVOD Consumption

AVOD Global Hours Viewed (MM) AVOD Global Views (B) WWE Free Video on Demand1 Social Media Followers2 (in billions) (average, in millions) 154 4.3 144 4.0 3.8 135 3.7 3.6 120 121 112 115 3.0 3.0

86 79 2.1 1.6

19 0.5

2010 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2010 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2015 2016 2017 2015 2016 2017

− AVOD is ad-supported video on demand. Consumption includes videos viewed on WWE Platforms (WWE.com and WWE App), Facebook and YouTube 3 Social Media: WWE Reach & Engagement

Social Media Followers1 (MM) Social Media Engagement2 (MM) WWE Free Video on Demand1 (in billions) 774 327 739 706 294 303 672 141 121 276 275 629 109 584 98 544 86 513 68 158 164 219 473 55 140 149 42 128 192 197 32 122 182 111 114 107

447 460 469 394 415 434 333 361 375

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2015 2016 2017 2015 2016 2017 Other Platforms Twitter Facebook

1 Social media followers represent the number of follows for each individual platform - Facebook, Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjusted for duplication among or within platforms and do not represent the number of “unique” followers 2 Social media fan engagements are defined as the cumulative fan response to WWE content measured by the number of “likes”, “follows”, “shares”, “mentions”, and “retweets” across social media platforms such as Facebook, Twitter, YouTube, Instagram and Tumblr 4 WWE Network Ending Subscribers

Total Subscribers – Free & Paid (000s) Total Subscribers – US & Int’l (000s) 1,697 1,697 2 1,560 1,469 Social Media1,560 Followers 1,469 123 1,486 1,473 1,486 1,473 49 1,327 440 (average, in millions) 1,327 112 1,227 1,306 42 1,272 70 1,227 394 1,306 1,272 73 196 362 384 391 71 55 230 258 289

1,574 1,444 1,403 1,102 1,327 1,511 1,257 1,156 1,233 1,217 1,131 997 1,166 1,048 983 1,082 1,357 1,107

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2015 2016 2017 Free Paid 2015 2016 2017 Int’l US

Total Paid Subscribers – US & Int’l (000s) WrestleMania Total Subscribers (000s) +7% 1,357 1,574 1,511 1,444 1,327 1,403 +39% 1,949 409 1,233 1,217 1,824 1,156 381 373 288 196 330 370 370 217 243 277 1,315

1,131 1,165 1,130 1,661 939 990 1,071 940 1,033 1,315 1,454 1,027

Q1 Q2 Q3 Q4 Mar. 30, 2015 Apr. 4, 2016 Apr. 3, 2017 WrestleMania 31 WrestleMania 32 WrestleMania 33 2015 2016 2017 Int’l US 2015 2016 2017 Free Paid − Definitions of subscriber metrics above are provided on page 10

5 WWE Network Average Subscribers - Free & Paid

Average Total Domestic Average Total Subscribers (000s) SubscribersSocial Media Followers(000s) 2 1,673 (average1,259 , in millions) 1,600 1,177 156 1,520 116 1,129 110 1,478 79 1,089 62 1,060 46 1,398 71 1,041 1,025 1,024 1,309 51 109 1,267 1,268 75 39 56 72 76 51 95 859 26 990 63

1,490 1,517 1,458 1,098 1,143 1,083 1,038 1,407 1,002 1,289 1,216 1,237 985 949 968 1,173 833 927

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

2015 2016 2017 Free Paid 2015 2016 2017 Free 3 Paid

− Definitions of subscriber metrics above are provided on page 10

6 WWE Network: Order-based Subscriber Growth

Gross Paid Additions, Churn and Ending Subscribers (000s)

1,574 1,511 1,600 1,444 1,403 1,327 1,357 1,400 1,233 1,156 1,217 1,200 Q1 2015 includes the impact of WM 31 held Q2 2016 includes the 1,000 on March 29, 2015 impact of WM 32 held 511 800 on April 3, 2016 154 171 600 140 77 400 795 498 537 625 200 337 453 388 389 347 0 (284) (358) (200) (366) (508) (471) (376) (455) (405) (388) (400) (16) (41) (600) (171) (67) Q1 Q2 Q3 Q4 2017 Ending Subs 2015 Gross Additions 2016 Churn 2016 Ending Subs 2015 Churn 2017 Gross Additions 2015 Ending Subs 2016 Gross Additions 2017 Churn

− Definitions of subscriber metrics above are provided on page 10

7 Live Event Attendance

North America (average in 000s) International (average in 000s)

7.4 8.9 8.2 0.7 6.6 7.7 8.0 7.8 6.1 6.0 6.3 1.2 6.9 6.7 5.4 5.1 5.3 5.3

Excluding WM 32 4.0 8.9 6.7 8.0 8.2 6.1 6.0 6.3 7.7 7.8 5.4 5.4 5.1 5.3 5.3 6.9 6.7 Excluding 1.7 WM 31 4.0 1.7 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2015 2016 2017 2015 2016 2017 Number of Events Number of Events

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2015 73 65 79 56 2015 3 21 6 26 2016 72 62 71 75 2016 6 19 11 28 2017 91 2017 4

− WrestleMania took place in the first quarter of 2015 and in the second quarter of 2016 and 2017

8 Footnotes – Definition of Metrics

1. Coverage Rating: An average of the U.S. viewing audience (households) for each minute of a selected daypart or program aired on a U.S. television network expressed as a percentage of the estimated U.S. television households within that network’s coverage area. During Q1 2017 and Q1 2016, USA Network’s coverage area included an average of approximately 92 million and 94 million U.S. households respectively. 2. National Rating: An average of the U.S. viewing audience (households) for each minute of a program or daypart expressed as a percentage of total U.S. television households. During Q1 2017 there were approximately 118 million U.S. television households, while in Q1 2016 there were approximately 116 million U.S. television households. 3. Top 25 Cable Networks reflect those 25 networks with the highest average total primetime U.S. national ratings in Q1 2016 (excludes broadcast and premium networks). 4. Media Consumption – AVOD: Hours of content viewed on 3rd party platforms, including YouTube and Facebook, are based on Google Analytics. Hours viewed on WWE owned and operated platforms are from internal data. 5. Social media followers represent the number of follows for each individual platform - Facebook, Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjusted for duplication among or within platforms and do not represent the number of “unique” followers. 6. Social media fan engagements are defined as the cumulative fan response to WWE content measured by the number of “likes”, “follows”, “shares”, “mentions”, and “retweets” across social media platforms such as Facebook, Twitter, YouTube, Instagram and Tumblr.

9 Footnotes – Definition of Metrics

7. Subscriber metrics reflect direct customers of WWE Network and subscribers reported under licensed partner agreements, which have different economic terms for the network. 8. Total subscribers reflect all active subscribers over the relevant time period. These include WWE Network customers who have activated a free trial of the network and those who have made payments. 9. Free trial subscribers refer to WWE Network customers who received a free trial upon activating network service, and were still within their promotion period as of the date reported. Subscribers are eligible to receive a free trial upon their initial service activation, or upon reactivation (i.e. following a period of discontinued service) if they did not previously receive a free trial. 10. Average paid subscribers reflect the sum of the arithmetic daily mean over the relevant period for our direct-to- consumer subscribers, and the average of the monthly reported subscribers from our license partners (such reporting is received and recognized on an approximate 30 day lag). Average paid subscribers may differ substantially from paid subscribers at the end of any period due to the timing of paid subscriber additions.