ONE DESTINATION, 250+ SOURCES
West Hollywood Design District is an intersection of inspiring, iconic, and innovative design 120 50 and experiences. DESIGN SHOWROOMS FASHION DESIGNERS Partner with us to create an impactful program for your brand within our influential community 20 25 of creative leaders and ART GALLERIES RESTAURANTS champions of design and creative living. LOCATION
101 134 Pasadena
Bel Air 5
Hollywood Beverly Malibu Hills Los Angeles 10 Downtown Santa PDC Melrose Monica 405 SANTA MONICA BL LA CIENEGA BL
SAN Robertson VICENTE
Beverly DOHENY DR West Hollywood Design District is ideally located within the walkable radius of Melrose Avenue, Beverly Boulevard, and Robertson Boulevard. JOIN THE ACTION
DIEM DESIGN FAIR YEAR- FALL SPRING ROUND
DIEM: TALKS DESIGN is a Flea markets are beginning to become de rigueur, and District Map: WHDD will produce a one-day design symposium WHDD will take it to the next level. In partnership with district map listing all 220+ businesses, presented by WHDD to an established curator of craft markets, the Market to be distributed primarily through hotel inspire and encourage will occur this year on a blocked-off street or outdoor concierges throughout West Hollywood, integral design. Captains and venue. This market will feature unique furnishings, Beverly Hills, Hollywood and Santa Monica. enthusiasts of the design food and music, all available for public consumption. Each map has space for advertisements in industries are invited to blocks that can be custom configured for engage with one another advertisers’ needs. through a series of events that combine the intelligence WHDD and its members also host a full and beauty of good design. calendar of events year-round: Openings, Block Parties, Fundraisers and Sales. MEDIA ATTENTION
West Hollywood Design District and its members can be seen in national publications, on cutting edge television shows and on every entertainment news station. WHDD is the center of trendsetting fashion, design, art and cuisine in Southern California… a high-caliber lifestyle shopping and dining destination.
RECENT MEDIA COVERAGE
Angeleno KCRW Design & Architecture The Editor at Large Architectural Digest LAist The Hollywood Reporter CA Home + Design Los Angeles Magazine Time Out Los Angeles Examiner Los Angeles Times Variety Guest of Guest Modern Magazine Vogue Italia Harper’s Bazaar India RackedLA Where LA House and Garden UK Refinery 29 Women’s Wear Daily Interiors Style.com Yahoo! Travel
TO SEE MORE MEDIA COVERAGE, visit wehodesigndistrict.com/press
Yahoo! Travel “The Newest Hipster Neighborhoods Across the U.S.” VISITOR DEMOGRAPHICS
Visitors can easily walk from Jenni Kayne to Chrome Hearts, M+B to De Re Gallery, and Roche Bobois to Capellini, and then sit and enjoy the streetscape at Gracias Madre or Craig’s, among many other fine establishments.
Age: 30-55 $2400 $230K $300MM AVERAGE AVERAGE ANNUAL SINGLE SPEND HOUSEHOLD GROSS RECEIPTS INCOME WHO’S HERE?
DESIGN FASHION ART FOOD
Alexandra Von Furstenberg Kartell 3.1 Phillip Lim 101 Exhibit Alfred Coffee {In The Alley} Ann Sacks lief Alberta Ferretti De Re Gallery Cecconi’s Arteriors Ligne Roset Alice + Olivia Hamilton Selway Craig’s B&B Italia Mansour Balenciaga Leica Gallery Dominick’s Martyn Lawrence Bullard Minotti LA Bel Bambini Louis Stern Fine Art Du Vin Wine & Spirits Camerich LA Niche Christian Louboutin M+B Gracias Madre Christopher Guy Phyllis Morris Originals Chrome Hearts Maxfield Gallery Il Picolino Commune Poliform Curve MOCA at the PDC Le Zinque ddc Restoration Hardware Helmut Lang Trigg Ison Fine Art Madeo Decorative Carpets Robert Kuo James Perse Petrossian Paris Dennis & Leen (D&L) Roche Bobois Jenni Kayne Sur Restaurant & Grill Design Within Reach Rose Tarlow Melrose House John Varvatos The Abbey DIVA Group Snaidero Maxfield Tortilla Republic Elizabeth Eakins Inc. TOTO USA Moschino Urth Caffe Fendi Casa Nathan Turner Rag & Bone
Formations Waldo’s Design Ralph Lauren
Gray Gallery Walker Zanger RetroSpecs
Hastens Waterworks Stella McCartney Hub of the House Woven Accents Tommy Hilfiger J. Robert Scott Jasper by Michael S. Smith “The West Hollywood Design District is the center of culture and fashion in California. There was no other place where we wanted to open our first store on the West Coast.”
— JOHN VARVATOS, FASHION DESIGNER OF JOHN VARVATOS
“When it comes to interior design in Los Angeles, the West Hollywood Design District has become the epicenter for creativity and innovation.”
— ALEXANDRA VON FURSTENBERG, OWNER OF ALEXANDRA VON FURSTENBERG Partner with WHDD to connect to the well-connected in the creative community. Partnership Opportunities Annual Partnerships
DISTRICT-WIDE EXPOSURE IN A GEOGRAPHIC SWEETSPOT BRAND REPRESENTATION IN THE DISTRICT’S AREA AND EVENTS EXTENSIVE MARKETING AND ADVERTISING COLLABORATION MILLIONS OF IMPRESSIONS 365 DAYS TITLE PARTNER — ONE YEAR $95,000.
§§Placement on over 175 highly visible street pole §§“Own” a hospitality area — Partner has the banners for 10 months. Your company logo/design opportunity to activate at any of the District events can take up to 33% of the banner space (largest in §§Connect with audience through a full integration the area) and provides over 34 million impressions with all WHDD social media platforms including Does not include production and installation of banners Facebook, Twitter, Instagram, and more §§Official promotion as District Partner by West §§Personal introductions by WHDD team members Hollywood Design District and Title Partner of all to business owners in the district events in the District — Official press release sent to the media and all members of the district. §§Invitations shared with partner to events happening in the district either produced by §§Exclusive Category Partnership — All benefits WHDD or by individual businesses are effective for one year and will bear right of first refusal §§Partner is recognized on all collateral pertaining to the event including posters, event banners and all §§Banner ad and link on WHDD website for advertising and event related press releases 12 months Activation of product at events not included in §§Preferred placement on all collateral — Placed on all partnership price printable programs, posters and event banners Event Partnerships
HIGHLY-TARGETED AND PERSONALLY ENGAGING UNIQUE BENEFITS AND BRAND REPRESENTATION EXPOSURE TO A WIDE-SPECTRUM AUDIENCE
DIEM: TALKS DESIGN DESIGN FAIR SPECIAL EVENTS CUSTOM EVENTS & PROGRAMMING DIEM: TALKS DESIGN (FALL)
DIEM is a design symposium presented by WHDD Activation opportunities include: to inspire and encourage integral design. §§Naming Rights Captains and enthusiasts of the design industries are §§Light-pole Banners invited to engage with one another and cross- § pollinate, through a series of events that combine §Panels, openings, and receptions the intelligence and beauty of good design. §§Creative collaborations
§§Print collateral and posters
§§Press releases
§§Digital and social media exposure
§§Video library
§§Signage
§§Product presence and/or sampling
Customized programming opportunities are available to suit specific goals and initiatives around your brand integration. DESIGN FAIR (SPRING)
Flea markets are beginning to become de rigueur, Activation opportunities include: and WHDD will take it to the next level. §§Naming Rights In partnership with established curator of craft markets, §§Light-pole Banners Parachute Market, the Design Fair will occur on a § blocked- off street or outdoor venue and feature unique §Panels, openings, and receptions furnishings, food, and music for public consumption. §§Creative collaborations
§§Print collateral and posters
§§Press releases
§§Digital and social media exposure
§§Signage
§§Product presence and/or sampling
§
Customized programming opportunities are available to suit specific goals and initiatives around your brand integration. Additional Partnerships
LIGHTPOLE BANNERS MEDIA PARTNERSHIP AND INTEGRATION BANNER PROGRAM
§§With over 110,000 people driving through the District each day, WHDD is excited to offer the unique opportunity to co-advertise on the 175 light pole banners that are placed throughout West Hollywood Design District.
§§This is a significant promotional opportunity, and one that BE SEEN BY only comes with this partnership. WHDD is able to 110,000 offer 33% of the banner space for its partners, the largest DRIVERS DAILY percentage of co-branding banner space in the region.
§§Banner partners can expect 41 million impressions per year.
1 month...... $10,000
3 months...... $25,000
6 months ...... $40,000
Prices do not include printing and placement
WHDD offers programming customization opportunities, based on brand partners’ specific goals and initiatives. WHDD/DIEM WEBSITE INTEGRATION
§§WHDD’s website (wehodesigndistrict.com) is an WHDD offers programming customization ideal marketing platform as part of the event opportunities, based on brand partners’ specific partnership package. The website is highly goals and initiatives. trafficked with thousands of unique users per month, the majority of whom are high-end consumers, storeowners, designers, trade professionals and Greater Los Angeles media.
§§This is a unique opportunity to connect with an engaged audience and generate media coverage and build a brand in association within the district.
§§Partners will have the opportunity to place banner ads on the WHDD website that will link to their own homepage or other desired platform. DIGITAL PARTNER
The Digital Partner will have the unique DIEM offers programming customization opportunity to provide the online component that opportunities, based on brand partners’ specific is essential to our program of events. Our goal is goals and initiatives. to digitally archive all significant programming, to create a second-life of the event through web and social media integration. Our Digital Partner will be the official presenter of this evergreen resource library of WHDD video content that engages the design community.
To promote upcoming events, WHDD utilizes social media outlets such as Facebook, Twitter and Instagram. Our Digital Partner will consistently be featured in social media content, generating more media impressions and connecting with our target audience. About Us PROFILE/HISTORY
WEST HOLLYWOOD DESIGN DISTRICT West Hollywood Design District, is a cultural destination for high-caliber officially a business improvement design, art, fashion, dining, beauty and district (BID) organized in 1996, has more. Trends start here. More than 250 been a premier Los Angeles shopping global visionaries and creative leaders institution for discerning taste and have chosen the walkable radius of uninhibited creativity since the 1950s. Melrose Avenue, Beverly Boulevard Today, WHDD is an extraordinary mix of and Robertson Boulevard as their district pioneers, Phyllis Morris to J. West Coast home. Robert Scott, with the new guard, Rag & Bone to Christian Louboutin Men’s, together championing progressive style
and timeless sophistication. PR & MARKETING
Partners benefit from THE WORKSHOP WHDD MARKETING TEAM in-house PR and Dedicated full-service PR, marketing and Works to promote the district as a premier branding firm based in LA. The Workshop’s destination for art, fashion, design, marketing professionals main objective is to position WHDD in restaurants and specialty retail. WHDD along with a full-service local and international media campaigns Board of Directors and in-house marketing that create lasting impressions and iconic team represent the best interests of over PR firm retained for moments. 250+ district businesses by creating events year-round local and initiatives aimed to build community between members, consumers and the and global campaigns. City of West Hollywood. MEET THE BOARD
CHAIR Darren Gold Alpha VICE-CHAIR Jamie Adler Phyllis Morris Originals TREASURER Sara Sugarman Decorative Carpets SECRETARY Karen Harautuneian Hub of the House
BOARD MEMBERS Robina Benson Niche Tod Carson Tod Carson Antiques Jaime Garcia 3.1 Phillip LIm Stacie Hunt Du Vin Wine & Spirits Karen Kuo Robert Kuo Limited Cary Mosier Gracias Madre Marco Pelusi Marco Pelusi Hair Studio Elizabeth Solomon Mayfair House Inc. Craig Susser Craig’s Dara Toulch Ballantine’s PR Gary Trudell Custom Comfort Mattress
HONORARY BOARD MEMBERS Laura Minnich City of West Hollywood Bradley Burlingame Visit West Hollywood Genevieve Morrill West Hollywood Chamber of Commerce DIEM 2014 DESIGN WITHIN REACH | WOVEN ACCENTS | CAMERICH LA | NICHE | CUSTOM COMFORT RESERVE | MASS BEVERLY PHYLLIS MORRIS | GRACIAS MADRE | MINOTTI LA CONTACT:
Ryan Farber Executive Director 310.289.2534 [email protected]
westhollywooddesigndistrict.com