091906 Don't Tune-In to Tv Land on September 25, Family
Total Page：16
File Type：pdf, Size：1020Kb
Contacts: Vanessa Reyes-Smith TV Land 310/752-8081 [email protected] DON’T TUNE-IN TO TV LAND ON SEPTEMBER 25 AT 6PM (ET/PT) -- CLASSIC TV NETWORK PRE-EMPTS REGULAR PROGRAMMING TO ENCOURAGE FAMILIES TO EAT DINNER TOGETHER ON FAMILY DAYTM Santa Monica, CA, September 19, 2006 – As part of its commitment to Family Day – A Day To Eat Dinner With Your Children tm , TV Land will pre-empt regularly- scheduled programming and “go dark” on September 25, from 6pm to 7pm (ET/PT) to encourage families to dine together. Over the last several months, people committed to eating together on Family Day have been registering participation at www.FamilyTable.info for their family, friends and loved ones. The Family Day Dinner Hour will feature photos submitted to the website of various families sharing meals and spending time together. Packaged like a scrapbook, the hour will display montages of the photos along with Family Day graphics, all set to easy-listening Americana and Jazz music. Findings from a new report released on September 19 th by CASA and sponsored by TV Land and Nick at Nite’s Family Table – The Importance of Family Dinners III – reveals that teens who have dinner together less than three nights a week are more likely to have tried alcohol, tobacco and marijuana. The study also reveals that the amount of dinners parents share with their kids has a direct link to parental engagement and their relationship with their teen, how well they know the parents of their teen’s friends, and the names of the children’s teachers. “Pre-empting TV Land’s normal programming schedule is a symbolic gesture on our part to remind families of the importance of eating dinner together and sharing more than just meals at the table,” states Larry W. Jones, President, TV Land. “Supporting Family Day was a natural fit for us and is just one part of TV Land and Nick at Nite’s overall commitment to furthering our viewers’ education on the importance of family dinners.” -more- Page 2: Don’t Tune In To TV Land on September 25 th TV Land and Nick at Nite’s Family Table: Share More Than Meals – Classic TV’s very first pro-social initiative – has teamed up with The National Center on Addiction and Substance Abuse (CASA) at Columbia University to encourage Americans to register to pledge to have dinner as a family on September 25th and, hopefully, use Family Day as a catalyst to make family dinners a regular part of their lives. CASA’s Family Day , which was created in 2001, is a national effort designed to promote the benefits that come from families dining together on a consistent basis. TV Land & Nick at Nite’s Family Table was created by the two networks in 2003 and seeks to remind its viewers about the emotional and social benefits that come from taking the time to sit down and share with one another. Through a series of promotional spots – which both networks air in regular rotation daily – TV Land and Nick at Nite have committed over $11 million in on-air time annually to encourage viewers to experience the benefits of dining together. TV Land and all related logos and titles are trademarks of Viacom International Inc. Now seen in over 90 million U.S. homes, TV Land is dedicated to building the ultimate Baby Boomer entertainment brand on all platforms. Armed with a slate of new original programming, newly acquired Classic TV and movies, multiplatform content and Cause Change , a new pro-social initiative, the network is uniquely positioned to cater to America’s 78 million Baby Boomers, the first generation of Americans who grew alongside television. TV Land’s program mix features hit originals, popular dramas, sitcoms, westerns and Retromercials®. TV Land’s roster includes hits like All in the Family, M*A*S*H, The Andy Griffith Show and several others. Furthering the network’s commitment to develop original programming that complements its roster of acquisitions, the network regularly showcases original series and specials like I Pity The Fool, Sit Down Comedy with David Steinberg, TV Land Myths and Legends, Generation Boom, TV Land Confidential, TV Land’s Top Ten , My First Time and the upcoming original series High School Reunion . MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services – MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through -more- Page 3: Don’t Tune In To TV Land on September 25 th its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide. About Viacom Viacom is a leading global entertainment content company, with prominent and respected brands in focused demographics. Offering programming and content for television, motion pictures and digital platforms, Viacom’s world-class brands include MTV Networks (MTV, VH1, Nickelodeon, Nick at Nite, Comedy Central, CMT: Country Music Television, Spike TV, TV Land, Logo and more than 130 networks around the world), BET Networks, Paramount Pictures, Paramount Home Entertainment, DreamWorks and Famous Music. More information about Viacom and its businesses is available at www.viacom.com . # # # .