22-23 OCTOBER 2019 BELL HARBOR CONFERENCE CENTER,

@gamesforum Day 1 – October 22nd - Draft Agenda Day 1 – October 22nd - Draft Agenda

08:00 Registration 14:00 Panel – ASO and Organic 14:00 The LiveOps Panel 14:00 Crystal Ball: Predicting the Fu- 08:55 Opening remarks and Welcome to Gamesforum Seattle 2018 Marketing: This panel will take a look at Monetizing your ture of Game Co-Development How Organic Marketing can complement paid game through LiveOps including, planning your Panelists will facilitate a discussion with both Pub- 09:00 Keynote Panel – State of the Industry UA to help developers grow their users. LiveOps strategy, common mistakes and ensuring lishers/Developers and Service Providers about your strategy achieves desired results. what it might look like to co-develop a game in 10:00 Morning Networking Break the future - three, five, ten years down the road. Prompts may include: • How will virtual machines and AI technology GAMES DESIGN AND GAMES MARKETING change the way we approach co-development? MONETIZATION DEVELOPMENT FORUM • How will the consolidation of service providers FORUM OPENS FORUM OPENS OPENS impact the way we approach co-development? • How do we tap into the best talent around the globe? 10:30 Organic Marketing 10:30 Monetization Case Study 10:30 The Big Why: How to Present • Where are there untapped talent pools and Case Study: This Case study will look at how a hit F2P game Game Ideas and Get Buy In how do we connect with them to build great Talk Synopsis to be confirmed has generated revenue At the heart of every game pitch is a big idea, games? but what’s the best way to help your audience Moderator: Caroline Calaway, Manager Worldwide understand your idea the way you do? Your first External Development, EA words in pitching your idea can be the difference Kassi O’Connor, Outside Services Director, Glu between selling it in the room and losing your Esteban Lora, Senior Executive Partners and audience on the first slide. In this talk, Leanne Alliances, Loombe, Executive Producer at Riot Games, will Jeff Pobst, CEO, Hidden Path Entertainment, Inc. discuss her keys to success in landing game pitch- es and getting buy-in from the groups that matter by wrapping the pitch in the player journey. 15:00 The UA Case Study 15:00 Indie Monetization Tactics 15:00 Global market, local tastes: Leanne Loombe, Head of Riot Labs, Riot This talk will take a look at the UA space In-app purchase is a $122 billion-dollar market Localizing your games through the prism of a successful campaign from but out of reach for most indie teams without Bringing your game to a global audience has a top publisher a large data science team. Surviving as an Indie never been easier but localization goes beyond 11.00 The Organic and ASO Marketing 11.00 Ogury Monetization Talk 11.00 The Multiplayer Gaming Panel studio seems impossible. In this talk, I will share ensuring your translation is correct. This talk will Panel Topic to be confirmed by Ogury With online multiplayer games dominating the details on our ad tech stack that we used to looks at what effective localization for the global The organic panel will look at the all-important Reserved for Ogury gaming landscape, our panel explores why some grow Pictoword from 0 to 30 million users and a market looks like tricks, trends and tools needed to boost your games are all conquering, why their players love top word game on both iOS and . organic traffic them and what you need to be doing to sustain CK Wang, CEO, Kooapps success. 15:30 PM Networking Break

16:00 Running a Social 16:00 Netlfix for Games: The Subscrip- 16:00 Player Chat: Keeping your players Media Campaign tion Model talking Case Study focussing on succesfully marketing Talk of the ‘Netflix for Games’ is nothing new, Games where players talk stay in game longer. Eric Alayoubi, Head of Social Media and Communi- but with 5G round the corner and services This talk looks at how to implement comms into 12:00 Presentation slot reserved for Lab 11:30 The F2P Monetization Panel 12:00 Multiplayer Case Study ty, increasingly avaialable to players, this presentation your game and the effects on your game Cave Games From Brand Ads to IAPs, this panel takes a warts Talk synopsis to be confirmed looks at the economics of this model and the Talk synopsis to be confirmed and all look at monetizing your F2P game, what opportunities for your game. best-practice looks like? Striking the right balance Nick Thomas, VP Commerical Partnerships, Hatch between revenue and retention and continuing Entertainment to deliver the player experience.

12:30 Lunch Break 16:30 The Influencer Marketing Panel 16:30 Developing your Monetization 16:30 Designing retention in your With the most effective dollar for dollar market- Strategy game ing spend there is in gaming, influencer marketing This panel looks how to develop your A great game retains its players, that’s a no brain- 13:30 How to adapt creatives within 13:30 A Year of Spending Dangerously 13:30 Testing times: top tips for getting is an important weapon in your marketing monetization strategy, what models fit what er. But why do some great games retain players each ad network placement? At last year’s Gamesforum, Nathan Sellyn spoke your game to market in great armory. But it presents unique challenges, from games, striking the balance when mixing longer than others. Our panel will analyze and Given consumer attention spans, the concept of about ‘falling on your own harpoon,’ the process shape handlings your influencers to managing your models using our panellists experience from examine why some games retain their players community. Our panellists discuss planning and “one creative fits all” is no longer an effective ad of his expensive evolution into a whale in Ninten- How do you make sure that your game is up their games. better than others with the forensic analysis of executing successful influencer campaigns strategy. Based on ever-changing consumption do’s Fire Emblem Heroes. This year, he returns to scratch and ready to hit the market? In this one game habits, marketers and advertisers must adjust to present another set of lessons in core and session, we take a look at the topic of testing casual F2P monetization - lessons he shamefully their creative to match the respective platform video games. We’ll learn how to manage testing 17:30 The future of Games Marketing: 17:30 The Future of Monetization 17:30 The Audio Talk they leverage. In addition, creatives must be learned the hard way, after a year that saw his properly, discover best practices and explore how relevant to the identified target audience, vs spending enter quadruple-digits on not only FEH, testing is changing across. This presentation will focus what to expect in This talk looks at what models will dominate the consumers who might be prone to installing but multiple other titles as well. He’ll discuss the games marketing from the next 12 months next 12 months and ensuring you’re ready ad-blockers. mechanics and features that successfully seduced from advances in application of AI and machine Will Hughes, Sr Creative Director, Tilting Point him into (again) surrendering multiple mortgage learning, to data and which platforms will payments, and how these inform a set of heu- dominate. ristics and best practices that can be employed across (almost) any type of F2P title. Nathan Sellyn, Chief Creative Officer, Flow Motion 18:00 Video Games Marketing Track 18:00 Video Games Business Track 18:00 Design and development track Entertainment Closes Closes closes, room closes Day 2 – October 23rd - Draft Agenda Day 2 – October 23rd - Draft Agenda

09:00 Registration 13:00 The Wanderword talk: An 13:00  Stores Are the Spot- 13:00 Finding a Partner 09:55 Day 2 Housekeeping interactive Experience. ify of Games -- Great for Players, Choosing the right publishing partner is one The team at Wander word talk about theiir Bad for Creators the most important decisions you can take. But how do you identify the right partner for GAMES STUDIO journey in the audio games space over the past Mobile games generated over $70 billion world- EMERGING 12 months wide in 2018. Sounds amazing right? How about your game? CULTURE AND GAMES BUSINESS OPPORTUNITIES Peter Zetterberg, Founder,Wanderword & Thomas this number? $100 billion!! That’s how much was OPPORTUNITIES FORUM Lindgren, Executive Chairman, Wanderword spent trying to acquire mobile game customers FORUM FORUM in the same year. This is crazy! Not only is it costing game companies more to market the 10:00 5G and the opportunities for 10:00 What do we mean by Studio 10:00 What every company should games they make, game developers have spent $100 billion to drive traffic to the app stores that your business Culture? know about partnerships, funding, allow gamers to download and play the games... Joseph Knowles, Communications Director, Hatch Studio Culture has both negative and positive AND they take 30 percent of the sales! It’s time connotations. In this talk our expert explores why and exits for the industry to take a step back, re-evaluate, studio culture is more important now than ever Making great games should be your goal, not an and shift our strategy to adapt to current and exit. However, the financial side of the business is emerging challenges that will best suit game de- something you should think about as early in as velopers and attract new players, without feeling possible. As a founder you are not only building constricted by over-crowded and demanding app your product, you are building a company. You store stipulations. need to understand the options open to you Derrick Morton, CEO, Flowplay and what needs to be done to enable them. Otherwise you will miss opportunities and leave significant money on the table. 13:30 The Audio Games Panel 13:30 The Recruitment Panel 13:30 The Publishing Panel David Chang, EVP Corporate Development, Asmodee With the proliferation of smart speakers both in Our panel of recruiters and HR managers look Our panel of publishers talk shop, from best the home and elsewhere, there’s a new oppor- at the challenges of recruiting in the current practices to the latest trends. tunity for games companies to bring content to environment, from bringing global talent to your 10:30 The Panel 10:30 Creativity and Culture 10:30 The Funding Panel gamers; but what goes into making a great audio business to attracting the best graduates With 5G set to deliver unprecedented internet Our Panel explores how positive studio cultures With VC funding drying up, this panel explores games experience? speeds and cloud gaming services available, are have allowed their companies to flourish, improve beneath the desert where the waters run deep. we set for a rejig in how gamers play games on creativity and explore new opportunities We’ll look at where to look, what you should be their phones. Our panel discuss further. aware of and common mistakes that cost dear. 14:30 Making Money from Audio Games 14:30 Retaining your best talent 14:30 The Publisher Perspective In a fiercely competitive market retaining your This talk talks about what publishers are looking best talent is just as, if not more important, for when you introduce your game than attracting new talent, so what keeps you employees on side?

11:30 Unravelling Stadia 11:30 Culture ≠ Stand Up 11:30 Gaming M&A, Fundraising & and Arcade Desks + Beer Friday + Free Trends Our speaker looks at 2019’s big announcements Snacks This talk will provide the audience with a data- 15:00 PM Networking Break from Apple and Google Kano, is an independent gaming studio. Tim will driven update on M&A market, particular deals of be discussing the lifecycle of a business, from note, fundraising environment, valuation dynamics inception to expansion, and the changes along and what makes companies more attractive 15:30 Cross Platform Gaming: A Case 15:30 Employee Benefits Study 15:30 Global Publishing Overview the way. Using the Kano story as a reference, to drive higher outcomes. Alina will also give a Study the talk will discuss Kano’s growth and how the prediction of where markets are trending and company’s vision and values help their people future areas that are driving interest/attention focus on what’s important to work on and how. from investors and larger corporations The way Kano functioned 10 years ago was very Alina Soltys, Quantum Tech Partners 16:00 The Cross-Platform 16:00 How we got lucky by owning the different to the way it works today, and the type Gaming panel pivot of employee that may have rocked the first days From Fortnite to Minecraft, cross platform gam- When we look back at our story, the BlueBat of a startup may be very different from what an ing continues to be dominated by bigger players. story, there were some serendipitous events established business needs. Is this the nature of the beast? Or are we on the where we got extremely lucky. From inception of Tim Teh, Founder and CEO, Kano Games verge of an accessible marketplace BlueBat with the way we found our first investor, to finding the right market opportunities, and to finally finding an exit via acquisition.Now that I’ve 12:30 Lunch Break got a chance to reflect on these events, I’d like to share what I believe was our secret sauce to our humble success - our ability to pivot, just in time... to get lucky. Kenny Huang, CEO, BlueBat

16:30 Emerging Opportunities Forum 16:30 Games Studio Culture Forum 16:30 Games Business Closes Closes Forum Closes