Case Study

Ulster Rugby

Ulster Rugby Transforms Stadium Matchday Experience with Exterity IP Video and Digital Signage

Competing in the Guinness PRO12 and the European Rugby Champions Cup, Ulster Rugby is one of ’s four professional provincial rugby teams. It represents the IRFU Ulster Branch, one of the four primary branches of the IRFU, and is responsible for throughout the geographical Irish province of Ulster, comprising six counties in and three in the .

IP Video & Digital Signage Solutions Case study | Ulster Rugby

The challenge

Following the large scale redevelopment supported by the “Eurotek was delighted to be Department of Culture, Arts and Leisure Northern Ireland (DCAL), selected by Ulster Rugby to supply Ulster Rugby’s home at Kingspan Stadium in has increased digital signage to the Kingspan its capacity from 11,000 to 18,000 with the construction of three Stadium. We proposed the Exterity new stands. The stadium will host both semi-finals and the final of ArtioSign signage solution as we the 2017 Women’s , underlining its status as one knew it was capable of meeting of Europe’s finest live rugby venues. the high technological standards required by the client. We’re highly To reflect its position as a state-of-the-art connected stadium satisfied with the end result and using video as a key part of its matchday experience, Ulster will be recommending integrated Rugby wanted to extend its existing Exterity IP video system with Exterity IP video and digital signage integrated digital signage to combine its matchday live coverage technologies to our future clients with visitor information and promotional advertisements in Adrian Back, Eurotek different areas around the stadium. “Extending our existing Exterity IP video system with digital signage was a natural step and has enabled us to combine high-quality video with sponsorship adverts, match information and RSS feeds. We like that we can manage the entire solution from a central point and can easily deliver the right content to the right screen. The drag-and-drop graphical editor makes it easy for the commercial team to create and update signage before each match or event.” Adrian McDonagh, IT Manager

The solution

The Exterity IP video system was deployed by systems integrator Eurotek, the market leader in the design, supply, installation and The Exterity system at Ulster integration of audio-visual communications equipment in Ireland, Rugby Kingspan Stadium and enables Ulster Rugby to encode live match camera feeds and comprises: stream them internally - alongisde TV channels, including BBC • AvediaStream TVgateway News and BT Sport - to 96 screens around the venue. • AvediaStream Encoder Adrian Back, Technical Sales and Business Development Manager with Eurotek, commented: "Eurotek was delighted to be selected • AvediaServer central by Ulster Rugby to supply digital signage to the Kingspan Stadium. management platform We proposed the Exterity ArtioSign signage solution as we knew it • AvediaPlayer set-top boxes was capable of meeting the high technological standards required by the client. We’re highly satisfied with the end result and will be • ArtioSign Digital Signage recommending integrated Exterity IP video and digital signage technologies to our future clients."

IP Video & Digital Signage Solutions The result

Already a customer of Exterity’s IP video system, the addition About Exterity of digital signage now enables Ulster Rugby to deliver live Since 2001 Exterity has been match footage combined with tailored visitor information and designing, developing and promotional advertisements to screens throughout the stadium. manufacturing technically In addition to live and recorded video, Exterity’s ArtioSign signage innovative products that solution is used to engage fans and maximize revenue throughout deliver video over an IP the stadium, including screens in: network to some of the leading organisations across the globe. Our IPTV technology solution • Reception stands, corporate hospitality boxes, enable the distribution of TV, lounge and bar areas: video and digital signage over Managed by the commercial team, the integrated enterprise IP networks to an signage and IPTV screens display pre-match footage and unlimited number of end points, information, sponsorship and promotional merchandise supporting large volumes of adverts, tickets, upcoming events, match replays and social content and receiving devices media feeds, all through rotating signage screens. without compromising system performance or availability. • The corporate lounge area: In 2021, Exterity was acquired Used for meetings and conferences on non-match days, by VITEC, a worldwide Exterity ArtioSign is used to create tailored messages for leader in IP video streaming corporate customers. solutions. The move signals VITEC’s intention to accelerate • The gym: growth and strengthen its the signage screens provide information about nutrition and leadership position, with natural training sessions for the players. technology and customer synergies between the two companies that will enable Adrian McDonagh, IT Manager at Ulster Rugby commented: VITEC to extend its reach into “Extending our existing Exterity IP video system with digital new geographies, market signage was a natural step and has enabled us to combine high- verticals and partners. quality video with sponsorship adverts, match information and RSS feeds. We like that we can manage the entire solution from a central point and can easily deliver the right content to the right screen. The drag-and-drop graphical editor makes it easy for the commercial team to create and update signage before each match or event.”

UK Australia Europe Saudi Arabia +44 (0) 1383 828 250 +61 (0) 2905 61199 +33 (0) 3 52 84 01 23 +966 (11) 834 3530 Singapore United Arab Emirates United States of America © 2021 Exterity Ltd. All rights reserved. The Exterity logo, ArtioGuest, ArtioSign, +65 3157 9352 +27 (0) 11 469 0465 +971 (4) 447 0604 +1 201 580 2130 AvediaServer and AvediaStream are trademarks or registered trademarks of Exterity Ltd. The information and specification are subject to change without prior notice. Exterity tries to ensure that all information in this document is e: [email protected] w: www.exterity.com correct but does not accept liability for any error or omission. 06 | 2021