DOCSLIB.ORG

Presentation

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Presentation “The @ Game” How to Tell Your Neighborhood’s Story Tip 1: Know Your Neighborhood Identify your neighborhood’s: • Identity • History • Culture What makes your neighborhood unique? What is it known for? Consider how can you capture these narratives and share these stories using social media. Congress Heights – “The Soul of the City” - Congress Heights is a diverse neighborhood in the hills off the coast of the Anacostia River. - This community began with the Native Americans who welcomed Colonial explorers. - Congress Heights is home to the official practice facility for the Washington Wizards and home for the WNBA’s Washington Mystics and the Capital City Go-Go, the Wizards G- League affiliate team. Tip 2: Know Your Neighbor • What’s unique about the people who make up your community? • Who are the people who have shaped it and made it what it is today? • What are your neighbors’ hobbies? • How do you all show up for one another? • How do you all stay connected? i.e. block parties, monthly gatherings, etc. • Who are you attracting to your neighborhood? Community Vision Congress Heights is a community where residents are autonomous and self- supporting and where environmental, physical, and economic wealth is created now and for future generations. Tip 3: Know Your Platform Content is King! • Showcase your neighborhood • Share neighborhood fun facts and neighbor testimonials • Celebrate your neighborhood’s milestones Utilize the right platforms to tell your story • The power of photos • Venturing into videos • Engaging copy to pull it all together The @ Game How To Best Reach Your Neighbors With Social Media By: Andrew Cooper 1 Why Communicate Through Social Media? • It’s a great resource for sharing and receiving information, raising awareness, addressing concerns and creating events = Building Community • Your audience lives there! • (Neighbors, Civic Leagues, News Channels, Local City Government and Community Organizations) • It’s FREE to activate an account! (Facebook, Twitter, Instagram, Nextdoor etc.) 2 Let’s Post on Facebook! • Know Your Audience: - Neighbors, Civic Leagues, Groups, City Government - Build pride, trust and encouragement (ex. of copy: “Help your Neighborhood!” - Make your neighbors feel connected! • Engage With Your Audience - Share your story! Ask a question. Connect on issues! - “Our & We” - Call to Action! (ex. “Volunteer to help clean our waterways!”) - Post Civic League Meetings & City Events/Programs (Date. Time. Location. Link to Website. Emojis. Hashtags) - Photos of residents are the best! - What are your neighborhood stories? • Timing of Post - (8AM – 3PM) + (6:30PM – 9PM) - “Dead Zone” (3PM-6PM) 3 Very Active Facebook Neighborhood Group: GhentNFK 4 Show off your neighborhood! GhentNFK 5 Successful Civic League Facebook Accounts 6 Best Practices 7 Let’s Post on Twitter! • Know Your Audience - Minute by minute news & updates - Talk about your community! • Engage With Your Audience - Short + Direct + Fun! - “Our & We” - Call to Action! - Post Civic League Meetings & City Events/Programs - Photos of residents are the best! - Share neighborhood stories! • Tag + #Hashtags - Increase the number of shares • Timing of Post - (8AM – 3PM) + (6:30PM – 9PM) - “Dead Zone” (3PM-6PM) 8 Successful @NorfolkVA Tweets 9 Nextdoor City Operations: - Holidays, weather, emergencies. - Provide dates, times, contact information - Call to Action (Use the How to Engage With Neighbors & the City: MyNorfolk App) - Share information, concerns and requests. - Encourage neighborhood involvement! - Please respect your neighbors. - Leave Comments on City Posts *24 hours* 10 Show off your neighborhood: - Show neighbors how they can enjoy themselves too! - Be inclusive Message the City! - Go LIVE during community events! - Ask questions! Know your platform: - Share City programs/events - Use IG Story (24 hours) - Ask the city to share your neighborhood content. Tag and #hashtags 11 Reach Out to Your Local Government! We are available on the following Social Media platforms! Please reach out with any of your questions, concerns, complaints and suggestions. Comment, message and tag us! Follow us on Social! Facebook: City of Norfolk Government Twitter: @NorfolkVA Nextdoor: City of Norfolk Instagram: @cityofnorfolkva Sign up for our Resident Newsletter! Visit www.Norfolk.gov/enewsletter 12 Submit Your Service Requests with Norfolk Cares and Sign Up for Norfolk Alert! Download the app! (Available for Apple & Android) www.mynorfolk.org Text NorfolkVA to 888-777 to sign up for Norfolk Alert 13 Pop Quiz! What’s the best platform to reach the neighbors on your street? What’s the best platform for current news? What’s the best app to post a pretty photo of your neighborhood? Which platform reaches your biggest audience? Do you watch City Council Meetings? Do you watch City Planning Meetings? How do you receive news about your neighborhood/city? Social media? E-newsletters? Website? Mail? Newspapers? Community Meetings? 14.
Load more

Recommended publications
  • Investor Presentation
    July 2021 Disclaimer 2 This Presentation (together with oral statements made in connection herewith, the “Presentation”) relates to the proposed business combination (the “Business Combination”) between Khosla Ventures Acquisition Co. II (“Khosla”) and Nextdoor, Inc. (“Nextdoor”). This Presentation does not constitute an offer, or a solicitation of an offer, to buy or sell any securities, investment or other specific product, or a solicitation of any vote or approval, nor shall there be any sale of securities, investment or other specific product in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. The information contained herein does not purport to be all-inclusive and none of Khosla, Nextdoor, Morgan Stanley & Co. LLC, and Evercore Group L.L.C. nor any of their respective subsidiaries, stockholders, affiliates, representatives, control persons, partners, members, managers, directors, officers, employees, advisers or agents make any representation or warranty, express or implied, as to the accuracy, completeness or reliability of the information contained in this Presentation. You should consult with your own counsel and tax and financial advisors as to legal and related matters concerning the matters described herein, and, by accepting this Presentation, you confirm that you are not relying solely upon the information contained herein to make any investment decision. The recipient shall not rely upon any statement, representation
    [Show full text]
  • Digital Content Manager
    OFFICE OF CHAIR NATHAN FLETCHER IS HIRING Job Title: Digital Content Manager We are seeking a Digital Content Manager to work with the Director of Communications and Multimedia Designer to plan, create and deliver a robust and engaging digital media program. The person we are looking for must have the skills to help us connect directly to target audiences, build trust, create organic online dialogue and expand our reach using digital channels, including website, social media platforms, blogs, email campaigns, mobile, and new innovations in digital. In this role, the person will develop strategies, craft written content for all platforms, and create special campaigns. This person will be our expert in getting the most from our digital platforms and analyze the results to ensure the Office of Chair Nathan Fletcher is effectively communicating about its policies, positions, initiatives and events with its online communities. Essential Duties and Responsibilities Primary Functions ● Manage digital media and content strategy, including website, all social media platforms, email and newsletter program, blog, etc. ● Develop & execute a weekly social media calendar that includes posts for all Office digital media platforms, with timely and relevant content throughout. ● Develop & publish a weekly newsletter from the Office that goes out to constituents, highlighting news, priorities, & services. ● Maintain the Office Website, including routine updating of News Articles, Press Releases, and other requests made by staff members. ● Develop and manage digital campaigns, from concept to launch to evaluation. ● Develop and manage editorial calendars and outline monthly content plans. ● Analyze analytics of the different digital media platforms weekly, monthly and annually in order to optimize posting to ensure the communication team is meeting goals.
    [Show full text]
  • Facebook Nextdoor Twitter Digital Ads Press Enews Streaming
    Setting Speed Limits: Public Input Summary, December 2019 I. Background Between May 2018 and June 2019, staff and the community actively developed the Vision Zero Action Plan. A part of the plan identified two speed-related strategies utilizing the safe systems approach that focuses on all types of road users including bicyclists, pedestrians and motorists. The safe systems approach acknowledges that people will make mistakes and seeks to design a system that allows for these mistakes, rather than expecting perfect driving behavior, to minimize death and injury. The city hosted public meetings and opened an online forum to gather public input on lowering speed limits in the city. II. Outreach Four public meetings were held on Saturday, November 16 (16 attendees), Thursday, November 21 (14 attendees), Thursday, December 11, 2019 (34 attendees) and Saturday, December 14 (41 attendees). The topic was posted online from November 16 – December 28, 2019 on Tempe Forum and received a total of 233 unduplicated survey responses. FACEBOOK NEXTDOOR TWITTER DIGITAL ADS 11/13 – public meetings 11/13 – public meetings 11/13 – public meetings 11/1-21 public meetings Reach/Impressions: 3,122 Reach/Impressions:14,915 Reach/Impressions: 3,341 Reach/Impression Engagement: 603 Engagement: 603 Engagement: 48 168,604 Engagement: 200 12/5 – public meetings 12/5 – public meetings 12/5 – public meetings Reach/Impressions: 3,269 Reach/Impressions:10,378 Reach/Impressions: 5,143 12/1-14 public meetings Engagement: 759 Engagement: 117 Engagement: 62 Reach/Impressions: 262,043 Engagement: 387 STREAMING PRESS ENEWS 12/15-28 public input Reach/Impressions: Pandora ads 10/30 – public meetings 11/14 – Tempe this Week: 60,771 Impressions: 104,851 Emails sent: 1,489 Emails sent: 3,774 Engagement: 238 Click rate: 44 open rate: 27.8% open rate: 33.8% 12/05 – public meetings 12/12 – Tempe this Week: IHeartRadio ads Impressions: 47,248 Emails sent: 1,551 Emails sent: 3,764 Click rate: 0 open rate: 30.9% open rate: 35.5% III.
    [Show full text]
  • The Public Square Project
    THE PUBLIC SQUARE PROJECT The case for building public digital infrastructure to support our community and our democracy With majority support from Australians on curbing Facebook’s influence and role on our civic spaces, it is time to create an alternative social network that serves the public interest Research report Jordan Guiao Peter Lewis CONTENTS 2 // SUMMARY 3 // INTRODUCTION 5 // REIMAGINING THE PUBLIC SQUARE 10 // A NEW PUBLIC DIGITAL INFRASTRUCTURE 12 // CONSIDERATIONS IN BUILDING PUBLIC DIGITAL INFRASTRUCTURE 17 // TOWARDS THE FUTURE 19 // CONCLUSION 20 // APPENDIX — ALTERNATE SOCIAL NETWORKS OVER TIME The public square is a place where citizens come together, exchange ideas and mediate differences. It has its origins in the physical town square, where a community can gather in a central and open public space. As towns grew and technology progressed, the public square has become an anchor of democracy, with civic features like public broadcasting creating a space between the commercial, the personal and the government that helps anchor communities in shared understanding. 1 | SUMMARY In recent times, online platforms like Facebook In re-imagining a new public square, this paper have usurped core aspects of what we expect from proposes an incremental evolution of the Australian a public square. However, Facebook’s surveillance public broadcaster, centred around principles business model and engagement-at-all-costs developed by John Reith, the creator of public algorithm is designed to promote commercial rather broadcasting, of an independent, but publicly-funded than civic objectives, creating a more divided and entity with a remit to ‘inform, educate and entertain’ distorted public discourse.
    [Show full text]
  • Evaluating Platform Election-Related Speech Policies Platform Policy Details
    Evaluating Platform Election-Related Speech Policies Platform Policy Details In practice, policies covering election-related content often intersect with other platform policies, such as those addressing misleading information, threats of violence, or health misinformation. However, this overview of platform policies is mostly restricted to those that specifically refer to elections and voting in order to shed light on how platforms are preparing for the upcoming election. Again, it is important to note that the comprehensiveness of these policies isn’t a guarantee of their effectiveness or of ​their consistent enforcement, and information other than content is also taken into account, such as the gravity of the infringement, the nature of the account posting the content, and prior infringements made by the account posting the content. Nevertheless, these are the policies as they appear in each platforms’ community guidelines. This document is intended to contribute to our understanding of the platforms’ policies in three ways: it offers a summary of each platform’s policies, provides a detailed breakdown of how these policies fall into separate election-related categories, and explains how we arrived at each rating. First Published: August 18, 2020. Updated: September 4, 2020. Facebook Facebook’s policy is the most detailed in terms of content related to election-related misinformation and disinformation; this specificity includes ​statements from Facebook’s leadership​ on how consequences of infringement will be implemented, including labeling content the platform chooses to leave up under its “newsworthiness” policy with a ​prompt​ that the content the user is sharing may violate Facebook policies. However, Facebook also has some broad clauses that make it difficult to determine what specific content would fall under the policy.
    [Show full text]
  • Communications
    How It Works For Governments Log In Sign Up How It Works For Governments FlashVote helps you make a difference in your community Survey Results: Communications Survey Info - This survey was sent on behalf of the City of Plymouth to the FlashVote community for Plymouth, MN. These FlashVote results are shared with local officials Applied Filter: Response Time (ho… Started: 400 Jun 11, 2019 9:06am All Responses Ended: Jun 13, 2019 9:06am 851 Participants for filter: 200 Target Participants: Total Participants 851 All Plymouth 839 of 1301 initially invited (64%) 0 12 others 1 9 17 25 33 41 49 Margin of error: ± 3% Q1 The City of Plymouth is looking at new ways to allow residents to report issues and get answers to questions. These could include a phone app or texting. Which of the following best describes what you would be likely to use? Options Votes (849) I probably would use both an app and text/chat 46.1% (391) I probably would use an app 18.0% (153) I probably would use text/chat 22.9% (194) I probably wouldn't use either 9.4% (80) Not Sure 3.7% (31) Votes 46.1% 18.0% 22.9% 9.4% 3.7% 0% 10% 20% 30% 40% 50% Percent Q2 The City of Plymouth is looking at how it engages with residents. Which of the following do you expect to do regularly, if any? (Choose all that apply) Options Votes (783) Complete tasks online through the city website (www.plymouthmn.gov) 53.5% (419) Get information on city events and activities through social media 57.3% (449) Get updates on City Council actions through the city website or social media 50.1% (392) Provide
    [Show full text]
  • A Multi-Neighborhood Study of Nextdoor Christina Masden, Catherine Grevet, Rebecca Grinter, Eric Gilbert, W
    Tensions in Scaling-up Community Social Media: A Multi-Neighborhood Study of Nextdoor Christina Masden, Catherine Grevet, Rebecca Grinter, Eric Gilbert, W. Keith Edwards School of Interactive Computing and GVU Center Georgia Institute of Technology Atlanta, GA USA {christinamasden, cgrevet, beki, gilbert, keith}@cc.gatech.edu cial media system designed for neighborhoods. It is not the ABSTRACT This paper presents a study of Nextdoor, a social media first system to emphasize locality; systems like Grindr and system designed to support local neighborhoods. While not others focused on dating exist, as do for-sale sites such as the first system designed to support community engage- Craigslist. However, to the best of our knowledge ment, Nextdoor has a number of attributes that make it dis- Nextdoor, deployed throughout the United States, is the tinct. Our study, across three communities in a major U.S. first nationwide system that attempts to create a local social city, illustrates that Nextdoor inhabits an already-rich eco- media experience for any neighborhood, offering each their system of community-oriented social media, but is being own restricted site within the system. appropriated by its users for use in different ways than these Additionally, there are other important differences between existing media. Nextdoor also raises tensions in how it de- Nextdoor and these other systems. First, despite its focus on fines the boundaries of neighborhoods, and in the privacy individual neighborhoods, Nextdoor provides identical fea- issues it raises among its users. tures to each neighborhood, across the entirety of the U.S. Author Keywords This contrasts with a number of earlier community-tailored Social media; Nextdoor; local social media; civic engage- systems such as the Blacksburg Electronic Village (BEV) ment.
    [Show full text]
  • Nextdoor Insight Series #5: the Changing Consumption Patterns of U.S
    Nextdoor Insight Series #5: The changing consumption patterns of U.S. neighbors April 2021 Introduction Methodology For the 5th Nextdoor insight series, we All figures in this report are place the spotlight on U.S. neighbors – drawn from GWI’s online 03 Key insights consumers aged 16-64 who have used research among internet users the Nextdoor app/platform in the last aged 16-64. They only interview month. This report focuses on: respondents aged 16-64 and 04 Changing lifestyle figures are representative of Finances – How has this group handled the online populations of each and financial outlook their finances amid the pandemic? market, not its total population. What changes have they made to their daily spending? Each year, GWI interviews over 09 Changing spending patterns 100,000 U.S. internet users aged Media & lifestyle – What are their daily 16-64 via an online questionnaire In this habits, and how have these changed for their Core dataset. Among 16 Vertical spotlights: throughout 2020? What types of media this cohort, there were 4,518 do they spend most of their time on neighbors in the U.S. in 2019, and Missed Nextdoor’s report Auto, CPG, dining, finance, home each day? 7,462 in 2020. improvements, retail, telecom, travel past Insights series? Purchasing behaviors – What was the Indexes are referred to Find them below: impact of COVID-19 on their purchasing throughout this report. Indexes 31 Appendix behaviors and attitudes? How do they are used to compare any given Insights series #1: prefer to shop now, and what are they group against the average (1.00), In an era of social distancing planning for future purchases coming which unless otherwise stated neighborliness is on the rise out of the pandemic? refers to the market average.
    [Show full text]
  • *Facebook *Instagram *Nextdoor *Twitter
    For Immediate Release Contact: Dana Woodson July 2, 2021 [email protected] Hurricane Season 2021: Are You Prepared? The City of Portsmouth reminds citizens, families, and businesses that now is the time to get prepared for severe weather that may result from hurricanes and other tropical systems during the 2021 Atlantic Hurricane Season. The season, which officially begins each year on June 1st, ends on November 30th. The National Oceanic and Atmospheric Association’s (NOAA) forecast is for an above-normal season of hurricanes and named storms and individuals are encouraged to do your best to be prepared and resilient should any of these severe weather events head our way. “A storm does not need to be a major hurricane to cause damage, and it only takes one to change your life.” said Janice Barlow, FEMA Region 3 Acting Regional Administrator. “Storms as recent as Hurricane Isaias, which impacted parts of Virginia, Maryland, Delaware, and Pennsylvania in August 2020 are proof that residents and business owners in the Mid-Atlantic should take hurricane season seriously and begin preparing today.” Remember the important keys: Make a Kit, Make a Plan, Stay Informed. Make a Kit of emergency and battery operated supplies and chargers, a NOAA Weather Radio, food, water, medications, hygiene supplies, cash money, important documents, etc. Make a Plan of how you will direct/communicate with family during and after the storm, schedule needed home and yard/tree repairs in advance, inventory/photograph assets, etc. Stay Informed and tuned to local news media before, during, and after all-weather events and so you know the forecast and all warnings and directions from emergency management officials, etc.
    [Show full text]
  • Understanding the Role of Community in Online Dating Christina Masden and W
    Understanding the Role of Community in Online Dating Christina Masden and W. Keith Edwards GVU Center and School of Interactive Computing Georgia Institute of Technology Atlanta, GA USA {christinamasden, keith}@cc.gatech.edu ABSTRACT 2013, the online dating industry generated around $2 billion Online dating sites have become a common means of USD in revenue [36]. finding a romantic partner. And yet, these sites differ greatly from many other socially oriented websites: perhaps Part of the appeal of these sites is that, divorced from face- most notably, the pairwise style of interaction afforded by to-face indicators of attraction, both parties are free to these sites prevents a robust online community from present themselves in an idealized manner. Online dating forming. Users, however, have taken matters into their own offers a way to find potential partners you wouldn’t hands by creating thriving external forums for discussion of ordinarily meet, freer of context than in real life. Further, specific dating sites. We report on a multiple methods study the online interaction is always between two individuals. In of two online dating services, via observation and other words, while profiles are viewable by many, messages interviews with users of the forums associated with these or chats are only sent from one person to another, and are sites. Our findings suggest that these forums play an not viewable by any other members of the site. This affords essential role in creating an “outsourced community” for a privacy not easily experienced in real world contexts, the dating sites, and also reveal practices around how some where friends, family, acquaintances, and even strangers in users “game the system” in online dating, the prevalence of public are often privy to the details of romantic encounters, harassment in online dating, and users’ frustrations with whether firsthand or through the grapevine.
    [Show full text]
  • Download Event Guide
    The largest social media conference in the U.S. for government agencies! MARCH 29, 30 & 31 (1/2 DAY) DALLAS, TX or VIRTUAL 7TH ANNUAL PRE-CONFERENCE GOVERNMENT SOCIAL MEDIA CONFERENCE Monday, March 28, 2022: Add-On Workshops & Evening Welcome Reception Worth the Investment GSMCON is the best learning experience for people who work VENUE & CONFERENCE HOTEL in government social media. Attendees, both online and in- Sheraton Dallas Hotel person, will learn skills for managing public sector social Sheraton Dallas Hotel 400 N. Olive Street, Dallas, TX 75201 media, solve challenges together and will have unparalleled Room block deadline: Friday, March 11 or until sold out opportunities to network with agencies across the country. $154/night (or prevailing government per diem rate) + taxes Free guest room WiFi w/Marriott Bonvoy sign-up Meet the Social Networks Overnight guest parking: $18/night Major social networks typically participate at GSMCON, delivering keynotes, hosting breakout sessions & focus groups MEALS INCLUDED and holding booth hours to answer questions in our Expo. Past Tuesday, March 29: Continental breakfast & lunch GSMCONs have featured representatives from Facebook, Wednesday, March 30: Continental breakfast & lunch Twitter, Nextdoor, LinkedIn, Snapchat, TikTok and more! Thursday, March 31: Continental breakfast Who Should Attend GSMCON AIRPORT TRANSPORTATION Social media coordinators, communicators, elected officials, marketers, law enforcement, emergency managers – everyone Dallas/Fort Worth International Airport (DFW) is 18.9 mi. away DART Rail: $2.50 | Shuttle: $18 | Taxi: $40 from leadership to an occasional social media contributor. REGISTER TODAY! GSMCON.COM Visit GSMCON.com for details about GSMCON is organized by Government Social Media LLC each ticket type & more event info.
    [Show full text]
  • Nextdoor Privacy Policy
    Nextdoor Privacy Policy Welcome to Nextdoor. We invite you to read about our privacy and security practices and contact us if you have any questions or concerns. The effective date of this policy is February 4, 2014. This policy is a part of the Nextdoor member agreement, but it controls over any conflicts with that agreement. This policy only addresses our practices associated with the Nextdoor.com website and the associated iPhone and Android apps. Other websites, apps and services we operate may be subject to other policies and practices. General Practices (also applicable to non-members) Server Logs. We automatically collect information about your visits to our website, usage of the service, and your interaction with the messages we send, including the browser you are using, the URLs you came from and go to, your operating system, your IP address, and usage and browsing habits. We use this information to diagnose and resolve server problems, analyze trends, help target offers and other ads, track user movement in the aggregate, and gather broad demographic information. Cookies. Like most websites, our website uses "cookies," small data files stored on your computer which include a unique identifier. These include cookies from us and from our business partners. Most web browsers automatically accept cookies. You can configure your browser to reject cookies, but doing so will prevent you from logging into our website. Our systems are not configured to accept browsers’ Do Not Track signals. Web Beacons. Our website and emails may contain "web beacons" that help us measure and track member activity.
    [Show full text]