Wet-Seal Territory Analysis Booklet – Bega

Bega-Batemans Bay Franchise Territory Analysis About Wet-seal

It all started with a canoe

It was back in the late 1970’s, when one of our founding directors was invited on a canoe trip with a Coffs Harbour local who built the fibreglass canoes they were using. During the weekend away he revealed he’d had enough of building canoes and offered to sell the business to our director.

The business commenced on a part-time basis at first, gradually expanding into other areas, including water tanks, rally car bonnets and mud flaps. Then came the opportunity in 1984 to break into the home construction industry by building fibreglass shower trays.

The dawn of Wet-seal came when a building supervisor asked if they could create a shower moulding different to the standard square used by the industry back then. Realising it would be too expensive to build a one-off fibreglass mould, they waterproofed the area on-site for the first time, and so Wet-seal was born.

From its humble beginnings building canoes, Wet-seal quickly expanded into a respected industry-leader in the home construction industry, thanks to the combined efforts of its three founding directors – Mike Ellis, Kevin Tighe, John Rathbone. With the later addition of Jim Child as a director, Wet-seal took the bold step to re-design its operation into a franchise network in 2000 after they realised demand for the company’s unique waterproofing system, particularly in Australia, meant they’d outgrown their centralised corporate structure.

Under the directors’ leadership and diverse experience – ranging from engineering, accounting, taxation, banking, plumbing and timber manufacturing – Wet-seal has grown from its hometown in idyllic Coffs Harbour, NSW, into a multi- national business, with highly skilled franchisees spread across Australia and New Zealand providing waterproofing to new homes and renovations.

Today, Mike, Kevin, John and Jim are all still involved in the business as Board members, lending more than 80 years’ of combined knowledge and expertise to its continued success.

Wet-seal has reached some historic milestones in that time, including:

1990s: • Contributing to the creation of the Australian Waterproofing Code developed by the Board of Standards. • Expanding into New Zealand and becoming the first company to achieve a nationally recognised waterproofing classification through BRANZ.

2000s: • Being recognised in BRW magazine’s 50 fastest growing franchises for four consecutive years; the only regionally- operated organisation to achieve this accolade. • Leading the industry in developing environmentally friendly products, with the launch of its Enviro-coat range in 2010.

Franchise Territory Analysis - Bega-Batemans Bay 2 Bega Overview

Bega is the urban centre of the Sapphire Coast, but it’s heart is dotted with rich lagoons and galleries and it is surrounded by loads of amazing scenery. It is a handsome, historic town and the gateway to the lush Bega Valley. Home to the historical Bega Cheese Factory, Bega isn’t short of offerings of many kinds including strong agricultural, tourism and services industries. Surrounded by the natural beauty of national parks, beaches and waterways, this area has much to offer.

Batemans Bay Overview

Batemans Bay is a bustling coastal town with majestic seascapes. It is located on the estuary of the Clyde River and attracts everyone from artists to keen surfers and fishing enthusiasts. The coastline around Batemans Bay is stunning with a string of golden beaches, mangroves and oyster flats, and sheltered coves. Batemans Bay has previously been a popular retiree haven, but has begun to attract young families seeking affordable housing and a relaxed seaside lifestyle. Other local industries include oyster farming, forestry, eco-tourism and retail services. With all this to offer, why wouldn’t you want to make this opportunity the start of a new beginning!

2 Franchise Territory Analysis - Bega-Batemans Bay 3 Demographic Summary

Category Trade Area Reg. NSW Category Trade Area Reg. NSW Residential Population 92,431 - Occupied Dwellings 36,890 -

Age: Building Type: Persons Aged 0-9 9.9% 12.2% Separate House 86.0% 86.6% Persons Aged 10-14 5.5% 6.2% Semi-Detached 7.3% 7.1% Persons Aged 15-19 5.2% 6.0% Flat / Unit / Apartment 4.8% 4.8% Persons Aged 20-24 3.6% 5.1% Other 1.8% 1.6% Persons Aged 25-34 7.6% 10.4% Persons Aged 35-44 9.5% 11.1% Occupancy: Persons Aged 45-54 13.6% 13.2% Owns Dwelling 48.2% 40.5% Persons Aged 55-64 17.8% 14.4% Buying Dwelling 27.4% 30.7% Persons Aged 65+ 27.3% 21.4% Renting Dwelling 24.4% 28.8%

Average Age (est): 46.5 42.0 Household Vehicles: Households with 0 Vehicles 5.0% 5.9% Marital Status: Households with 1 Vehicle 39.6% 36.7% Married 49.3% 47.8% Households with 2 Vehicles 38.1% 37.8% Separated 3.8% 3.8% H'holds with 3 plus Vehicles 17.4% 19.6% Divorced 11.7% 10.0% Widowed 7.7% 7.0% Internet Access: Never Married 27.5% 31.5% Accessed from Dwelling 79.0% 78.1% Not Accessed from Dwelling 21.0% 21.9% Household Type: Two Parent Family 20.6% 25.7% Birthplace: One Parent Family 10.0% 12.0% Australia 88.1% 91.2% Couple without Children 35.3% 30.5% England 4.8% 2.8% Other Family Type 0.5% 0.7% New Zealand 1.3% 1.2% Non-Family Household 33.6% 31.2% China 0.1% 0.2% India 0.1% 0.5% Household Income: Philippines 0.3% 0.4% $0 - $399 p/w 10.0% 8.7% Vietnam 0.1% 0.1% $400 - $799 p/w 32.1% 27.9% South Africa 0.2% 0.2% $800 - $1,249 p/w 20.9% 19.2% Other 5.1% 3.5% $1,250 - $1,999 p/w 19.8% 20.6% $2,000 - $2,999 p/w 11.8% 14.9% Language Spoken at Home: $3,000 - $3,999 p/w 3.5% 5.2% English Only 96.0% 95.4% $4,000+ p/w 1.9% 3.4% Chinese 0.2% 0.4% Indo Aryan 0.1% 0.6% Avg H'hold Income (pa): $64,625 $74,694 Arabic 0.1% 0.1% SE Asian & Austronesian 0.2% 0.3% Profession: Other Non-English 3.4% 3.2% Managers 14.9% 14.8% Religious Affiliation: Professionals 16.1% 16.8% Christian 61.2% 69.8% Clerical/Admin 11.8% 11.8% Islam 0.1% 0.3% Community/Services 12.6% 12.0% Buddhism 0.9% 0.8% Sales 10.6% 9.7% Hinduism 0.1% 0.4% Technicians & Trades 15.3% 14.8% Judaism 0.0% 0.1% Drivers/Machine Operators 6.0% 7.5% All Other Religions 0.4% 0.5% Labourers 12.7% 12.6% No Religion / Spiritual 37.3% 28.2% No Religion 27.2% 19.5%

Indicates Trade Area value is 10-20% greater than the relevant average

Indicates Trade Area value is over 20% greater than the relevant average

Source: ABS Census of Population and Housing 2016

Produced by Spectrum Analysis Australia Pty. Ltd. - (03) 9830 0077

Disclaimer: All care is taken to ensure correctness, but no responsibility is accepted for inaccuracies.

Franchise Territory Analysis - Bega-Batemans Bay 4 Wet-seal Bega Franchise Territory Map

Legend

Highway

Main Road

Street

Postcode

Territory

4 Franchise Territory Analysis - Bega-Batemans Bay 5 Business & Employment Summary

Average % Non- Businesses Businesses Businesses Businesses Estimated Total Employing Total Employing ANZSIC Category Employing with 1-4 with 5-19 with 20-199 with 200+ Total Businesses Businesses Businesses Businesses Employees Employees Employees Employees Employees # % (Reg. NSW)

A Agricultural, 1,849 1,243 468 127 10 0 4,570 605 16.2% 20.8% Forestry and Fishing

B Mining 10 0 6 3 0 0 53 10 0.3% 0.5%

C Manufacturing 306 139 85 68 15 0 2,691 168 4.5% 4.7%

D Electricity, Gas, 25 14 11 0 0 0 47 11 0.3% 0.3% Water, Waste

E Construction 1,590 939 558 88 6 0 3,652 652 17.5% 16.0%

F Wholesale Trade 180 95 51 33 0 0 548 84 2.3% 3.1%

G Retail Trade 658 233 267 136 23 0 4,837 426 11.4% 9.1%

H Accommodation, 569 174 184 190 22 0 5,024 396 10.6% 8.2% Hospitality

I Transport, Postal, 411 195 175 41 0 0 1,014 217 5.8% 5.4% Warehousing

J Information, 37 17 17 3 0 0 87 20 0.5% 0.4% Media, Telecoms

K Financial and 402 326 66 6 4 0 861 76 2.0% 2.3% Insurance

L Rental, Hiring, 655 538 86 31 0 0 934 117 3.1% 3.3% Real Estate

M Professional, 609 306 240 60 3 0 1,809 303 8.1% 7.8% Scientific, Technical

N Administrative 231 107 93 20 10 0 1,698 124 3.3% 3.3% and Support

O Public 15 0 12 0 3 0 373 15 0.4% 0.3% Administration and Safety

P Education and 87 42 30 15 0 0 265 45 1.2% 1.3% Training

Q Health Care and 381 207 111 51 11 0 2,232 174 4.7% 5.6% Social Assistance

R Arts and 110 70 34 3 3 0 527 40 1.1% 1.0% Recreation

S Other Services 382 164 173 45 0 0 1,031 218 5.9% 6.1%

X Not Stated/ 63 40 20 3 0 0 112 23 0.6% 0.5% Unknown

GT Total All 8,572 4,848 2,689 925 110 0 32,365 3,724 100% 100% Industries

Source: Australian Bureau of Statistics Publication, “8165.0 - Jun 2013 to Jun 2017 Counts of Australian Businesses, including Entries and Exits”; Released 20 Feb 2018 ^ Employment numbers are estimated based on the counts of businesses in the published size categories. They must be viewed as guides only. NB: Highlighting indicates that the trade area is higher than the respective average by at least two percentage points in terms of Total Employing Businesses for that ANZSIC Category

Disclaimer: All care is taken to ensure correctness, but no responsibility is accepted for inaccuracies.

Franchise Territory Analysis - Bega-Batemans Bay 6 Building Approvals

Building Approvals: 468

Other Separate House Building Residential Dwellings 2017 Approvals 2017 Dwellings 2017

443 25 468

Business/Marketing Hit List Example

COMPANY SUBURB PC TYPE Bilby Publishing & Consulting Pty Ltd KANOONA 2550 Book Publishers Fan Tastic Games MORUYA 2537 Indoor~Games Supplies Bay Post BATEMANS BAY 2536 Newspapers~General Outdoors & Beyond NOWRA SOUTH 2541 Retail Camping Equipment Nowra Pot Trader NOWRA SOUTH 2541 Pots~Garden Patch Of Green Landscaping BATEMANS BAY 2536 Retaining Walls Gatehouse Cottage BATEMANS BAY 2536 Public Hospitals Malua Bay Wine & Spirits MALUA BAY 2536 Liquor Retailers Surf Beach Indoor Swim Centre SURF BEACH 2536 Swimming & Recreation Centres The Sun House SURF BEACH 2536 Accommodation~Bed & Breakfast By The Beach Bakery & Cafe MALUA BAY 2536 Cafes Bay Plumbers MALUA BAY 2536 Plumbers & Gasfitters Bay Garage Door Specialists LILLI PILLI 2536 Gate & Door Operating Equipment Malua Bay Bowling & Recreation Club MALUA BAY 2536 Bowling Clubs Cornerstone Embroidery SURF BEACH 2536 Uniforms Retail Seachange Holiday Homes MALUA BAY 2536 Holidays & Resorts Piccolo's Pizza Cafe SURF BEACH 2536 Restaurants & Bistros IGA SURF BEACH 2536 Supermarkets & Grocery Stores Mao's Thai Kitchen SURF BEACH 2536 Restaurants & Bistros Seabreeze Carpet Cleaning MALUA BAY 2536 Furniture & Carpet Cleaning & Protection Earthscape MALUA BAY 2536 Staircases & Handrails Wooden & Metal Surfbeach Chinese Takeaway SURF BEACH 2536 Take Away Food Surf Beach Pharmacy SURF BEACH 2536 Retail Chemists Bryans Appliance Service MALUA BAY 2536 Stoves & Ranges~Service & Parts Aksila P & P SURF BEACH 2536 Sauna Facilities R & M Raineri BATEHAVEN 2536 Painting & Decorating Services Chalet Swisse Spa Pty Ltd BATEMANS BAY 2536 Health Holidays & Retreats Bates Pest Control BATEHAVEN 2536 Pest Control Services Rod Kearney Electrical BATEMANS BAY 2536 Electrical Appliances Parts & Service Zenith Constructions Aust Pty Ltd MALUA BAY 2536 Building Contractors Country Lawns MALUA BAY 2536 Lawn Mowing & Maintenance Pam Larkin SURF BEACH 2536 Music Teachers Grace Paleg Studio Gallery SURF BEACH 2536 Art~Galleries House Sales BATEMANS BAY 2536 Real Estate Agents Roberts J J & S A Constructions Pty Ltd MALUA BAY 2536 Building Contractors~Alterations & Renovations

6 Franchise Territory Analysis - Bega-Batemans Bay 7 The Perfect Wave SURF BEACH 2536 Hairdressers Acla Constructions Pty. Ltd. BATEMANS BAY 2536 Concrete Form Ties Formwork & Accessories Grants Pest Control LILLI PILLI 2536 Pest Control Services Surf Beach Surgery SURF BEACH 2536 Doctors & Medical Clinics Raymond's Chinese Restaurant MALUA BAY 2536 Restaurants & Bistros Bay River Houseboats BATEMANS BAY 2536 Hire~House Boats Code 7 Security Service BATEMANS BAY 2536 Burglar Alarm Systems~Domestic Or Commercial A1 Plumbing Service MALUA BAY 2536 Plumbers & Gasfitters Century 21 Real Estate MALUA BAY 2536 Real Estate Agents LJ Hooker Real Estate MALUA BAY 2536 Real Estate Agents Tom & Melissa Franzen LILLI PILLI 2536 Real Estate Agents Kiwi Bob BATEMANS BAY 2536 Tree Felling &/Or Stump Removal Coastal Lawn & Property Care SURF BEACH 2536 Slashing Contractors Funnell's Meats & Wholesalers MALUA BAY 2536 W/Sale Butchers Wysco Building Services MALUA BAY 2536 Building Consultants/Inspectors PA & SC Cochrane MALUA BAY 2536 Painting & Decorating Services Serenity Wellness Centre MALUA BAY 2536 Chiropractors Absolute Lawns & Garden Malua Bay MALUA BAY 2536 Lawn Mowing & Maintenance Cornelis Uildriks LILLI PILLI 2536 Commercial Artists Euro Earthmoving LILLI PILLI 2229 Earth Moving &/Or Excavating Contractors AC & EA Findlay Constructions SURF BEACH 2536 Building Consultants/Inspectors Surf Beach Cellars SURF BEACH 2536 Liquor Retailers Euro Coast Veterinary Centre SURF BEACH 2536 Veterinary Surgeons Beach Side Takeaway SURF BEACH 2536 Take Away Food Morley Health Service BATEHAVEN 2536 Chiropractors Surf Beach Country Retreat. MALUA BAY 2536 Accommodation Booking & Inquiry Services Farrar Lyle BATEMANS BAY 2536 Stone Supplies &/Or Products M & A Cement Rendering SURF BEACH 2536 Cement Rendering & Bagging Specialists Mossy Point Chiro MOSSY POINT 2537 Chiropractors Elders Real Estate NSW BROULEE 2537 Real Estate Agents Broulee Long Day Care Centre BROULEE 2537 Child Care Centres Indulge Beauty At Broulee BROULEE 2537 Beauty Salons Roger P Farrington MOSSY POINT 2537 Land Surveyors Tim's Timber Mill MOGO 2536 Timber~Traders & Retailers Illuminating Solutions TOMAKIN 2537 Holidays & Resorts Jehovah's Witnesses ROSEDALE 2536 Churches/Temples/Mosques Broulee Memorial Gardens & Crematorium BROULEE 2537 Cremation Signature Electrical BROULEE 2537 Electrical Contractors Broulee Beach Pharmacy BROULEE 2537 Retail Chemists Broulee Cellars BROULEE 2537 Liquor Retailers Broulee Public School BROULEE 2537 State Schools Broulee Beach Holiday Park BROULEE 2537 Holidays & Resorts Broulee Holiday Inn BROULEE 2537 Accommodation~Motels The Protea Patch BROULEE 2537 W/Sale Florists Beachcombers @ Broulee BROULEE 2537 Accommodation~Apartments & Flats Broulee Electrical Service BROULEE 2537 Electrical Contractors G & A Williams MOSSY POINT 2537 Building Contractors Broulee Pizza & Takeaway BROULEE 2537 Take Away Food Skyline Tree Services MOSSY POINT 2537 Tree Felling &/Or Stump Removal M J & A Green Plumbing Service MOSSY POINT 2537 Septic Tank Mfrs &/Or Installation Services Bay Removals BROULEE 2537 General Storage Facilities & Services Total Eco Adventures BROULEE 2537 Outdoor Adventure Activities & Suppliers Whiffen P M & E A TOMAKIN 2537 Wall & Floor Tile Layers Involve Design TOMAKIN 2537 Drafting & Permit Services

Franchise Territory Analysis - Bega-Batemans Bay 8 Business/Marketing Hit List Example Continued...

Daly's Saw & Tool Sharpening TOMAKIN 2537 Sharpening Services Batemans Bay Sand & Gravel Supply Pty Ltd MOGO 2536 Sand Soil & Gravel Retailers Eurobodalla Coast Demolition MORUYA 2537 Demolition Contractors & House Wreckers McKenzie Ian (Bill) & Kathy TOMAKIN 2537 Commercial Artists Broulee Surf School BROULEE 2537 Life Saving & Surfing Clubs Rosebud Studios MALUA BAY 2536 Potteries River Haven Tourist Park TOMAKIN 2537 Accommodation~Caravan & Tourist Parks Eurocoast Building BATEMANS BAY 2536 Building Contractors The Oaks Ranch & Country Club JEREMADRA 2536 Accommodation~Motels Marc Devlin BROULEE 2537 Rubbish Removal Batemans Bay Boarding Kennels BATEMANS BAY 2536 Boarding Kennels Broulee Beach Estate BROULEE 2537 Real Estate Agents Daphne Cole JP Marriage Celebrant TOMAKIN 2537 Celbrants~Marriage/Civil John Condon & Associates BIMBIMBIE 2536 Consulting Engineers Tomakin Automotive TOMAKIN 2537 Car Servicing Centres Burrawang Coastal Club GUERILLA BAY 2536 Accommodation~Motels Batemans Bay Florist ROSEDALE 2536 Wedding~Planning Services & Supplies E K & S Bobcat Hire MOGO 2536 Building Excavation & Foundation Services Taber K G Artist MOGO 2536 Commercial Artists Iconic Online Design MOSSY POINT 2537 Internet Marketing Services Beachside Conveyancing TOMAKIN 2537 Real Estate Listing Services The Muffin Shop MOSSY POINT 2537 Cafes McNeil Marie BROULEE 2537 Taxation Consultants Penny Lloyd BROULEE 2537 Marriage Family & Personal Counselling Dunns Creek Rd Landscapes WOODLANDS 2536 Concrete Product Distributors &/Or M/Factrs Esplanade Motor Inn BATEMANS BAY 2536 Accommodation~Motels Seagulls Restaurant BATEMANS BAY 2536 Restaurants & Bistros CTC BATEMANS BAY 2536 Tobacconists~Retail Mobility Matters BATEMANS BAY 2536 Equipment And Services For The Disabled Batemans Bay Appliance Repairs BATEMANS BAY 2536 Washing Machines & Dryers~Repairs Service & Parts Three Rivers Pest Control Pty Ltd CATALINA 2536 Pest Control Services Nola Debney Real Estate Pty Ltd NORTH BATEMANS BAY 2536 Real Estate Agents Dpo - Batemans Bay BATEMANS BAY 2536 Plaster & Plasterboard M/Factrs &/Or W/ Salers Nature Coast Gardens Nursery BATEMANS BAY 2536 Retail Nurseries All About Glass BATEMANS BAY 2536 Built~In Wardrobes Supply & Installation SDN Brighter Futures Batemans Bay BATEMANS BAY 2536 Organisations~Family Welfare Williams the Shoeman BATEMANS BAY 2536 Shoes~Retail Village Centre BATEMANS BAY 2536 Shopping Centres Elders Real Estate Pty Ltd BATEMANS BAY 2536 Real Estate Agents Southern Cross Storage Solutions LONG BEACH 2536 Tanks & Tank Equipment M/Factr Construction & Installation Excell Printing BATEMANS BAY 2536 Magazines & Periodicals Publishers Multicad Pty Ltd BATEMANS BAY 2536 Drafting & Permit Services GJ Gardner Homes BATEMANS BAY 2536 Building Contractors Advanced Massage Clinic CATALINA 2536 Massage Therapy Cartridge World BATEMANS BAY 2536 Computer Consumables Supplies Miller St Hair & Beauty BATEMANS BAY 2536 Hairdressers

Please Note: Once your Franchisee Application is succesfull a comprehensive marketing list will be made available to you.

8 Franchise Territory Analysis - Bega-Batemans Bay 9 Wet-seal Marketing & Business Support Services

Wet-seal Business Development Wet-seal Wealth Creation & Wet-seal Corporate Marketing Guide Succession Planning Guide Brochure

This is a comprehensive 70+ page support The purpose of this book is to help Franchisees This brochure assists with marketing Franchisees book that is designed to help broaden the when selling the franchise or to help secure businesses & gives customers/potential overall business skills of the franchise network your financial future through various financial customers an information referral tool. in particular the sales planning, leadership & strategies. management, human resources & marketing & promotional planning.

AUS 12 Month Marketing & Promotions Calendar

Wet - sealR Dec ! Brochures/Presentation Folders available upon request 2017 ! Client Retention Program Card & Gift to Top 5 Builders per Franchisee Franchise Operations cont’d ! Christmas Message E-Newsletter to Builders/Customers

! Search Engine Optimisation, Google My Business, Online Directory & Public Website Maintenance ! Water Bottle Direct Mail Campaign available on request to increase customer base Feb ! Local Area Marketing Support based on individual Franchisee needs ! Fortnightly Franchisee E-Newsletter 2018 ! Brochures/Presentation Folders available on request ! Builder/Trade Show Display Support available on request ! Online Builder & Corporate Builder Surveys

! Search Engine Optimisation, Google My Business, Online Directory & Public Website Maintenance ! Water Bottle Direct Mail Campaign available on request to increase customer base ! Local Area Marketing Support based on individual Franchisee needs Mar ! HIA Housing Magazine Advert ! Builder E-Newsletter, & Public Website & Facebook News Items ! 2018 Fortnightly Franchisee E-Newsletter All information contained in this Franchise Operations Manual is private and confidential. It ! Brochures/Presentation Folders available on request contains details of all data processing requirements, company policies and recommendations. It ! HR Support Service is not to be copied in part or full, or disclosed to any other person outside the Wet-seal Group at any time. ! Search Engine Optimisation, Google My Business, Online Directory & Public Website Maintenance

! Water Bottle Direct Mail Campaign available on request to increase customer base ! This manual remains the property of Wet-seal Holdings Pty Ltd and is for your (the Apr Local Area Marketing Support based on individual Franchisee needs always ! Fortnightly Franchisee E-Newsletter Franchisee’s) use only. It is to be returned to Wet-seal upon the termination or expiry of your 2018 ! Brochures/Presentation Folders available upon request contract. ! Promotional Items Review ! Franchisee Survey Feedback All Franchisees have been trained in the correct application of the “Wet-seal Systems”. All Franchisees are to adhere to the procedures in the Franchise Operations Manual and the ! Search Engine Optimisation, Google My Business, Online Directory & Public Website Maintenance Installation Procedures Manuals. ! Water Bottle Direct Mail Campaign available on request to increase customer base ! Local Area Marketing Support based on individual Franchisee needs Failure to follow the above could result in the termination of your contract and the ! HIA Housing Magazine Advert possibility of legal action being taken against you. May ! Builder E-Newsletter, & Public Website & Facebook News Items ! Fortnightly Franchisee E-Newsletter 2018 ! Brochures/Presentation Folders available on request ! Builder/Trade Show Display Support available on request ! HR Support Service ! Online Directory Customer Endorsement

! Search Engine Optimisation, Google My Business, Online Directory & Public Website Maintenance Controlled Copy: 0 th Jun ! Water Bottle Direct Mail Campaign available on request to increase customer base Issue Date: 13 July 2015 ! Local Area Marketing Support based on individual Franchisee needs © Copyright – Wet-seal Holdings Pty Ltd - 2015 W e t – s e a l 2018 ! Fortnightly Franchisee E-Newsletter ! Brochures/Presentation Folders available on request

Wet-seal Promotional items Wet-seal Marketing Planner Wet-seal Operational Manual

Wet-seal have a range of promotional items Provides Franchisees with a quick glance at This manual is a reference tool to help guide & to assist Franchisees for networking and other Marketing & Promotions events occurring over a manage the operational side of being a Wet-seal community/fundraising events 12 month span. Franchisee.

Franchise Territory Analysis - Bega-Batemans Bay 10 Client & Franchisee Testimonials

“As a former long time Wet-seal employee I recognised the quality of systems and support offered by Head Office. The transition to being a Franchisee has been a rewarding career move.”

Dan Rath Wet-seal North Perth Franchisee

“As one of Wet-seal’s longest serving & largest Franchisees we have been extremely happy with the systems and support offered by the Wet-seal team which is why we have chosen to own & operate multiple locations.

We strongly recommend the Wet-seal Franchise system.”

Roger & Chris Brown Wet-seal Brisbane & Ipswich Franchises Winners of Multiple Franchisee of the Year Awards

“Hi Chris & Roger

Just a short note to thank you for the works at Manly. Your level of co-operation and general attitude towards the repairs was greatly appreciated (and noted by the client).

From the moment you were advised that there may be an issue on-site, your focus was on fixing the problem rather than attributing blame. This is a rare quality in the industry these days and will stand you in good stead for projects to come.

I also know how much the shifting time constraints affected your other projects and appreciate you working in with our requirements.

Once again, I thank you both and look forward to dealing with you again soon.”

Greg Howard

Building Services Manager, Jefferson Gray Pty Ltd - Building Service Professionals

“On behalf of the Executive and Management team at Umina Surf Life Saving Club we are writing to express our thanks to your company for a job well done for our new deck extension.

Work was meticulously performed within the estimated time frame and also in budget. This new extension will be of great benefit to our members and the community who use our surf club.

We would not hesitate to refer Wet-seal waterproofing to anyone looking for top quality service.”

Christine Lavers

Secretary, Umina Surf Life Saving Club Inc.

10 Franchise Territory Analysis - Bega-Batemans Bay 11 Wet-seal Key Management Support

Mark Greenwood Mark oversees all business operations within the Chief Executive Officer Wet-seal Group of Companies.

E: [email protected] P: 02 6650 8604 M: 0419 601 495

Darren Leaney Darren oversees all areas concerning the National Franchisee Manager Franchise operations.

E: [email protected] P: 02 6650 8603 M: 0418 393 577

Anthony Zullo Anthony oversees corporate sales & key National Sales Manager marketing activities.

E: [email protected] P: 02 6650 8612 M: 0427 773 276

Kenny Mickie Kenny is responsible for all Information National I.T. Manager Technology hardware & software systems within

E: [email protected] the group. P: 02 6650 8600

Robert Rath Oversees technical enquiries and franchisee field Head of Technical & Special Projects support and operations and is also responsible

E: [email protected] for training Franchisees in all internal and P: 02 6650 8620 external systems and procedures. M: 0413 008 303

Jodie Sippel Jodie oversees all advertising & promotions, National Promotions & Events Manager stationery and event management.

E: [email protected] P: 07 5502 7596 M: 0417 065 714

Robert Giles Robert oversees all aspects of operations for National Operations Manager the Wet-seal group from sourcing, production to

E: [email protected] distribution. P: 02 6650 8640 M: 0458 048 220

Elisabeth Arif Elisabeth oversees the technical, training and Chief Technical Manager compliance departments and leads the Research

E: [email protected] and Development team. P: 02 6650 8600 M: 0428 402 791

Franchise Territory Analysis - Bega-Batemans Bay 12 Corporate Office - Australia

Postal PO Box 481, Coffs Harbour NSW 2450

Street 6 Forge Drive, Coffs Harbour NSW 2450

Phone 1800 025 081

Fax 02 6650 8699

Email [email protected]

Administration Office - New Zealand

Postal PO Box 33-720, Takapuna Auckland 0740

Phone 0800 436 000

Fax 09 486 3740

Email [email protected]