ROXANA RAFATJAH KESSLER | EVENTS | PARTNERSHIPS ROXIontheROX.com | NYC | 617.256.4906 | [email protected]

EXPERIENCE:

ADVERTISING WEEK, NEW YORK, NY + LONDON, UK AUGUST 2014 ! PRESENT CONSULTANT, EVENT STRATEGY + PRODUCTION • Strategized and developed a series of VIP and “by invitation only” Special Events for the conference at various high pro"le venues • Managed all planning, logistics and sponsorships associated with the exclusive dinners, cocktail parties and large scale concerts/shows • Produced and on-site managed a branded Speakers Lounge and activations for panelists, including catering, guest lists, sta#ng, branded build-outs, interactive elements, etc.

FOOD NETWORK, NEW YORK, NY AUGUST 2013 ! DECEMBER 2013 CONSULTANT, NEW BUSINESS + INTEGRATED MARKETING • Oversaw branding, planning and implementation of Food Network marketing initiatives for the New York City Wine & Food Festival and South Beach Wine & Food Festival • Managed key partnerships, campaigns and digital distributions that support Food Network programming, talent, extensions and new businesses

MED!TECH, NEW YORK, NY MARCH 2012 ! PRESENT CONSULTANT, MARKETING • Strategize, plan and execute all branding initiatives for healthcare industry targets with particular focus on trade show events • Revamped design and wrote copy for entire website interface for InteractiveMD, a telehealth platform, and managed all online and web marketing • Manage all initiatives, pitching and press

A+E NETWORKS, NEW YORK, NY SEPTEMBER 2012 ! PRESENT CONSULTANT, CORPORATE GIFTING + MERCHANDISING • Hired on a project basis to produce and display seasonal catalogues including a Holiday Showcase of hand-selected, noteworthy cor- porate gifts, presented as a branded company-wide event • Compile decks of 125+ one-sheets detailing each product, description, general , and applicable corporate discounts for internal departments to browse through for gifting ideas and relative branding opportunities • Source from trend research, multple wholesale vendors, stores, luxury good stores, etc. and negotiate corporate pricing

FLEISHMAN ! HILLARD, NEW YORK, NY NOVEMBER 2012 ! JULY 2013 CONSULTANT, MARKETING + MERCHANDISING • Research each consumer brand client and make strategic recommendations towards brand relativity and elevation • Advise ad, media and public relations campaigns in adding relative, e$ective merchandise components to further their initiatives • Proposed a cohesive collection of branded merchandise and gifts for the Fleishman-Hillard corporate rebrand

A&E TELEVISION NETWORKS, NEW YORK, NY NOVEMBER 2009 ! MARCH 2012 MANAGER, CORPORATE MARKETING • Managed production of all branded collateral, logistics and some event styling for Corporate Events including Upfront, the CEO’s MSO Conferences, International Conferences including MIPCOM, tradeshows including NCTA, etc. • Organized and oversaw a range of marketing projects in print production, digital and online ad development, etc. • Continued to manage and adhere to $1.5 million budget annually in development and production of per program launchings, marketing campaigns, retail sale and special events for A&E, The History Channel, The Biography Channel, Lifetime Networks, Military History, Crime & Investigation Network and other AETN owned networks MANAGER, PROMOTIONAL MERCHANDISE FEBRUARY 2008 % NOVEMBER 2009 • Introduced creative emerging products and merchandise-branding techniques to represent , resulting in growth in ad and a#liate sales incentives • Oversaw all backend ful"llment and inventory maintenance/replenishment and monitor product performance for online store • Analyzed inventory to recommend product POA and initiated seasonal and stock-based email blasts, sales incentives to drive sales • Partnered with Consumer Products and Legal departments to create a product line to sell on consumer ecommerce online store SPECIALIST, PROMOTIONAL MERCHANDISE FEBRUARY 2007 % FEBRUARY 2008 • Developed and launched an internal ecommerce store, featuring a full, fresh, new collection of stylish network branded items includ- ing apparel, drink-ware and a golf line (over $330,000 worth of merchandise sold in the "rst year) • Managed and recruited agencies and vendors; and created supplier compliance program, resulting in negotiated lower pricing • Streamlined purchasing process by integrating a new, more organized electronic system of documenting purchase orders and com- pleted/working projects

FOOD NETWORK, NEW YORK, NY JULY 2006 % FEBRUARY 2007 COORDINATOR, MARKETING + E!COMMERCE • Planned, strategized and executed programming initiatives for Consumer Marketing Events and Sponsorships including South Beach Wine & Food Festival with title sponsorship, New York City Wine & Food Festival, and Record Breakers Week stunt • Oversaw media agencies to implement live promotional events and stunts such as Food Network Challenge at the Taste of Chicago, Detroit Jazz Festival and Indie 500 • Coordinated logistics, pre-, press schedules, talent, branding and budget • Managed several e-commerce and production projects and maintained premiums inventory for Scripps Networks brands: Food Network, HGTV, Fine Living, DIY and Great American Country • Revamped a new internal webstore for Scripps Networks employees to order premiums CREATIVE SERVICES ASSISTANT JULY 2005 % JULY 2006 • Assisted the On-Air Promotional and Marketing Services department in general tasks including scheduling meetings, shoots and travel, processing expense reports and invoices • Scheduled bugs/dekos and created promo logs for air on programming

EDUCATION:

BOSTON UNIVERSITY COLLEGE OF COMMUNICATION, BOSTON, MA CLASS OF 2005 • BACHELOR OF SCIENCE IN COMMUNICATION • MINOR IN ECONOMICS • BUSINESS MANAGEMENT COURSEWORK

NEW YORK UNIVERSITY STERN SCHOOL OF BUSINESS, NEW YORK, NY 2012 • INTRO TO INTERACTIVE MARKETING FASHION INSTITUTE OF TECHNOLOGY, NEW YORK, NY SUMMER 1999 • GRAPHIC DESIGN BASICS! ADOBE INDESIGN, PHOTOSHOP, ILLUSTRATOR • AND MARKETING COMMUNICATIONS

SKILLS: PERSONALITY MANAGEMENT: Diplomatic, articulate and e$ective communication and management skills EXCELLENT PRESENTATION AND WRITING APTITUDE: Articulate, concise skills, maintained by various Media Relations, English and Busi- ness courses and work experience pitching to clients PROFICIENT COMPUTER SKILLS: Adobe Suite CS5, Microsoft O#ce, Social and STRONG NEGOTIATING AND BUDGETING SKILLS: Practiced daily in purchasing from vendors and event production THOROUGH RESEARCHING CAPABILITY: Pro"cient use of online tools, Factiva, MediaMap, Vocus Systems, etc.

INTERESTS: FASHION + BEAUTY, HEALTH + NUTRITION, LIFESTYLE BRANDS, PIANO, TRAVELING, COOKING, PETS