2 Apparel Online India 3 Apparel Online India 4 Apparel Online India 5 Apparel Online India 6 Apparel Online India 7 Apparel Online India vol. XV Issue 12

Editor-in-Chief DEEPAK MOHINDRA Editor CONTENTS ILA SAXENA September 16-30, 2012 Deputy Editor-Textiles VINITA PANDEY Copy Editor VEERESHWAR SOBTI Asst. Editor- shraddha gupta SalutingTeachers Senior Correspondent A Teacher’s Day Special vani munjal A tribute to all the teachers who are most often our guides and Special Correspondent (Europe) help us recognize opportunities disguised as hard work which Claudia Ollenhauer-Ries 12 common people fail to see... Advertising Team RAGHAV SOOD 08826000378 Creative Team RAJKUMAR CHAHAL PEEUSH JAUHARI SATYAPAL BISHT BuyerPerspective Photo Editor Now it’s not only India… JITENDER MEERWAL Buyers Stretching Boundaries to Include Subscription Enquiry Bangladesh, Sri Lanka and Pakistan 22 RANI MAHENDRU Customers worldwide are no longer looking at sourcing in 011-47390000 compartments as trade becomes seamless and without boundaries... Publisher & Managing Director RENU MOHINDRA 09810058986, 9810438653 Head Office Contact Communications B-32, South Extension-I, New Delhi-110 049 Phone: 91-11-24602283, 47390000 Tex-File Fax: 91-11-24604597 E-mail: [email protected] Debut Show Indigo for Denim Web associate: www.apparelresources.com The strong demand of denim wear has been constantly Apparel Online contact: 91-11-47390000 26 and continuously fuelling capacity expansion in denim [email protected] fabric... [email protected] Printing TARA ART PRINTERS PVT. LTD. B-4, Hans Bhawan, B.S. Zafar Marg, New Delhi-110002 Tel: 23378626, 23379686 ------H2F GHCL Evolving its Business Module subscription FORM From Commodity to Performance & Yes, I wish to subscribe to Apparel Online for Specialized Bed Sheets Industry 36 1 Year rs. 1200.00 24 issues Over two decades since its inception, GHCL has positioned 2 Years rs. 2160.00 48 issues itself as one of the major players for sheeting in India... Educational Institutes / Students 1 Year rs. 840.00 24 issues (For delivery by courier Rs.360 (NCR) and Rs.720 (rest of India) will be charged extra per annum.) bangladesh, Pakistan & Sri Lanka 1 Year us$ 80.00 24 issues 2 Years us$ 140.00 48 issues Trends2013 International (OTHER COUNTRIES) Trends in and Zippers... 1 Year us$ 150.00 24 issues 2 Years us$ 250.00 48 issues Used for a specific purpose of functionality and imparting closure to a garment, Zippers and Buttons have moved far beyond the traditional Name ______39 and the regular, in contemporary times... Company/Institute ______Address ______Tel ______E-mail ______

Type of business Exporter Retailer Buying House Any other (specify) ______FashionBusiness Subscription within India-Cheque/DD in Indian ‘Pure London’ Hints A Better Market For Rupees International subscription (in Dollar) - DD Spring/Summer 2013 favouring Contact Communications, New Delhi/ Credit Card using www.apparelresources.com/ Known to be one of the most popular fashion trade events of UK, 42 Telegraphic transfer to Bank Account No. 010297938930 the recently held 32nd edition of ‘Pure London’ attracted a mega (Swift No:SBININBBA 220) with State Bank of India, South Extension-1, New Delhi-110049. INDIA display of over 1000 brands... Send Cheque/DD to CONTACT COMMUNICATIONS, B-32, South Extn. Part-1, New Delhi-110049, INDIA

8 Apparel Online India | SEPTEMBER 16-30 2012 9 Apparel Online India The AEPC is organizing BSMs in many countries including Japan, Russia, South America, Israel and US (New York) Mind to promote garment exporters in relatively unexplored markets… Do you not think it would be more productive to hold small shows in India and invite buyers so that a larger number of exporters can benefit, rather than taking treeTOPIC OF DEBATE delegations, the better way to penetrate a new market?

ajeev Singhi, Partner, Gad Fashion, Jaipur India and is important for the meets organized eena Patial, Managing Partner, Reet R According to me, there is no need for abroad as well. RFashions, New Delhi  I really think having small shows in India and more of such events similar buyer-seller interactions in India itself would just dilute the crowd. As far as business should be a very good idea. This way a larger transactions are concerned, we already have iswajit Roy, Partner, Jay Maa Export, Kolkata number of exporters will benefit from it and not enough platforms and buyer-seller-meets in B I personally don’t think having buyer- the selected few being sent by AEPC abroad. India for the exporters and buyers to interact. seller-meets in India is a good idea. For the past But nevertheless, due to recession, the industry is undergoing a very hard time and hence this And so, as long as the season is right and the 2-3 years we have been participating in BSMs is not the appropriate time to practice such time is right, the exporters and the buyers and similar fairs in India and I’ve not seen many a thing. Such topics are fine for discussions will fall in place as well. If we talk about the buyers at the events. The response to the BSMs but we have to see the current circumstances international fairs, Indian exporters don’t really is better abroad as the exporters and buyers are also before acting upon anything. One can’t much selected. I’m not against having fairs in participate in all of them and visit very limited even think of coming up with new fairs at the India. It is only that new buyers have not been fairs like Osaka in Japan. BSM’s abroad generate moment considering the investments. As it is, good and genuine business for the exporters coming for the fairs in India. Leave alone the the response in the existing fairs in India has and so we don’t need the count of these meets new buyers; the existing buyers haven’t been been below average and the footfall has been to increase but, the authenticity to be better. coming either. Therefore, I really think it’s better extremely low for some time now. New set of And this is not only meant to be practised in if BSMs happen abroad and not in India. such shows is pointless currently.

10 Apparel Online India | SEPTEMBER 16-30, 2012 mindtree

irat Kumar, Partner, Zinnia India, Noida and small. We get a decent response there but V AEPC has been sending delegations more of such kinds will be pointless. It would of 20-50 Indian exporters abroad for fairs absolutely dilute the seriousness of business. happening there, but only a small number Also, I think the BSMs overseas, when organized of people have actually benefited through by organizations like AEPC, do much better. The Mind them. But what I really think could be a better kind of the buyers and sellers we meet there idea is if delegations of selected and genuine are authentic. buyers are invited here instead. These selected tree few buyers when they come to India and visit QUESTION exporters during these meets, they will be able ankaj Khanna, Director, Hindustan Creation, to themselves see our infrastructure and the PNoida  I do not believe having shows standards. Lately buyers have been blindly to promote exporters like this would have International container carriers have going to our competitor, China, to place orders. a benefiting impact. When we participated hiked their shipment rates in order to By inviting buyers to examine work of our in shows like IIGF, which is the largest buyer- pull the global shipping industry out of seller-meet in India, we noticed that buyers and export fraternity, they’ll get an opportunity to choppy waters. While the move has sellers aren’t really categorized. Women’s wear, compare us to China which would help in their helped breathe life into the shipping menswear, accessories, and , all are decision making. This is what I believe AEPC industry, it has become a huge should work towards. It would be fair and just. present for the same fair at the same platform. It is silly to have a menswear exporter setting concern for the Indian exporters. How up a stall where only women’s wear buyers are bad could this step hurt the export kshay Sadh, General Manager, Essay coming in. Trade fairs overseas are very much market which has already shrunk AFashion, Farrukhabad  BSMs in India sorted. The buyers and exporters are very in recent times coupled with the will not do as well as they do overseas. Buyers specific, even though few in number the buyers global slowdown? haven’t been coming to India for some time that come in are genuine. That’s why I really think now. We have 4-5 fairs in India where exporters that AEPC is sending these selected exporters Write your comments to us by 21st September 2012 at: interact with buyers and those fairs are full of overseas for well established fairs which are [email protected] or post your views online through our website: www.apparelresources.com all kinds of exporters from the country, i.e. big becoming a better and more trusted affair.

SEPTEMBER 16-30, 2012 | Apparel Online India 11 SalutingtEACHERs A Teacher’s Day Special A tribute to all the teachers who are most often our guides and help us recognize opportunities disguised as hard work which common people fail to see. Hope you all had A HAPPY TEACHER'S DAY...

“The “The student- “From Guru- relationship teacher Shishya of a student relationship is relationship and a teacher a dynamic one. during the 90’s changes It is wonderful when I started through to interact teaching, different with bright, to a friend- levels. At the unfettered philosopher- level of Under minds guide Graduates brimming with relationship, students, the enthusiasm. it has really best is to assume the relationship of Their capacity for original, changed. In the coming years the a ‘teacher and the taught’ and for unconventional thinking makes physical entity of teachers will Post Graduates that of a ‘guide and teaching a simultaneous opportunity become insignificant and teachers mentor’ and beyond that of a ‘senior for learning by teachers.” ‘participation in students’ endeavours’ colleague and acquaintance’.” is what that will be counted for…”

Dr. Darlie Koshy Sr. Prof. Banhi Jha Dr. Prabir Jana DG & CEO, IAM & ATDC, Gurgaon Dean, National Institute of Professor, National Institute of Fashion Technology, New Delhi Fashion Technology, New Delhi Memories that made me proud… The most significant one is that of Rahul Mishra, Memories that made me proud… Memories that made me proud… Apparel Design student of NID at that time and I remember a student of modest means who I remember negotiating with an organization now a celebrity Fashion Designer, in a public hailed from a small town. Yet his motivation level, in Indonesia to accept few of my NIFT-GMT meeting of over 3,000 he touched my feet before extreme diligence and will-power helped him students as interns. During the process, I receiving the award for the ‘Best Designer’ in to also transcend his physical limitations. In the appreciated so highly of the students that Mumbai at a CMAI’s grand annual function. I final semester Design Collection, he won several the organization could not say no and during am also touched that designers from NIFT like awards, becoming a role model for his juniors. I the final acceptance one of their Directors J.J. Valaya, Sabyasachi, Raghuvendra Rathore, am so proud at such moments to have contributed commented, “Your organization should take Rajesh Pratap Singh etc., though never have been to his development process at the critical stage. pride in such teachers.” I felt I did my duty directly taught by me, address me as Sir. that day. My Achievers… My Achievers… While there are those in FDCI and LFW, there are My Achievers… There are many who have done well from the others who are in decision-making positions of All students are my favourite, particularly those Apparel Marketing and Merchandising/Fashion authority in different organizations, have made who are keeping the NIFT flag high. Some Management programmes at NIFT, New Delhi commendable contribution to the industry are working in factories, some are working in which I was heading from 1988 to 2000, viz. like and are achievers in their own right. Among offices, and some decided to take up the noble Sanjeev Mohanty, MD, Benetton; Ashish Grover, those designers who are the most well-known profession of teaching. All are contributing to VP, Raymonds; Gaurav Mahajan, COO, Westside; today are Manish Arora, Rajesh Pratap Singh, the society the best way they can... and which Atul Ujagar, MD, Nike; and outstanding lady Sabyasachi Mukherjee, Puja Nayyar, Gaurav is the essence of being a NIFT-ian. students like Smita Ahuja, ManjulaTiwari, Preeti Gupta, Amit Aggarwal, Shalini and Paras... Mahajan, Aradhika Mehta, Sucharu Mahajan... Education today… Education today… Education today… With time everything has changed; new Education is moving from being ‘elitist’ and “The old order changes the yielding place to new,” generation of students’ expectation has exclusive as was perceived earlier from the wrote Kipling. Change is the only constant; so it changed, technology as enabler has gone for a examples of IIM, IIT, NID & NIFT to a system is with fashion education. Earlier NIFT awarded sea change, and we teachers still feel education of more democratization of talent, skills and Diplomas and now awards its own Degrees, has 15 system remains same. The curriculum change knowledge in the recent years with access and centres and PhD programs. The academic rigor is is not enough; the whole concept may affordability, redefining the system. still in place as is our commitment to providing the require change. best fashion education in the country.

12 Apparel Online India | SEPTEMBER 16-30, 2012 13 Apparel Online India SalutingtEACHERs

Education is no more like dispersing knowledge and information. It is now more interactive and participative where students and teachers are partners in learning...”

“A student “A student- “Based upon and a teacher teacher my experience, relationship is relationship the linkage just like that is a bond, a between of a parent connection the role of a and a child which is teacher and relationship. developed the students The only through positive is continuous difference and open process of between the communication learning two is, while a of mutual and sharing parent the teaches the child how to learning from both partners. This which remains much beyond the walk, it is teacher who shows him/ bond serves creating a better duration of the course, and marks a her the path to walk.” environment for shared learning relationship of a lifetime...” which gradually helps students to grow into individual personalities.”

Dr. S Dhamija Usha Nehru Patel Prof. (Dr.) Pradeep Joshi Associate Professor, Head – Textile Technology Professor, Head of Foundation Design, Interior Director, Amity School of Fashion Technology TITS, Bhiwani Architecture & Product Design Departments, & Amity School of Fine Arts, Noida Pearl Academy of Fashion, New Delhi Memories that made me proud… Memories that made me proud… Once there was a student who didn’t take Memories that made me proud… You tend to cherish the appreciation, efforts, interest in studying my subject. Even he did not While attending a recent exhibition with an encouragement and guidance of faculty members appear for the class tests due to which he failed exclusive invite list, I was totally clueless of who even long after the completions of the studies. in that particular subject. With my little effort, I the chief guest was, as the group eagerly waited The teachers also remember performance and made him realize that he can score better if he for him. When he arrived, I managed to catch traits of all students in a batch even after many chalks out a plan. To my surprise he met me in a glimpse of him and even though he looked years. This relationship is beyond the institutions the corridor of the Institute one odd day with familiar, I could not place him. He kept on looking and makes a personal bond between teacher and his Detailed Marks Certificate and showed me at me throughout his inaugural speech and came students that makes everyone proud. with the saying – “Sir, see with your advice I have up to me right after it ended. He hugged me and scored more than 75 marks in your subject.” This said, “I know I was not a good student of yours My Achievers… touched my heart and I really felt proud. but I always loved your classes. I still remember all The students who have been taught by me your classroom teachings and what you used to are having leading positions in organizations My Achievers… say about design learning and its problem areas, including ROCKPOT, SATYAPAL, LIFESTYLE, and I still implement those lessons while designing The list of achievers during my teaching span PANTALOON, WOODLAND to name a few. There in my studio. Now see where I am…, I am a of last 26 years is too long. However, I can are the students who have become experienced successful designer.” I felt a kind of electric shock specifically mention some names as Deepender faculty members in the Fashion Institutions running through my body and gave him a big hug. Hooda (MP), Kaushal Raj Sharma (IAS), Rajeev including at NIFT. Mehani, Parveen Dhingra, Vijay Kumar Puniani, My Achievers… Yogesh Parkash, Puneet Chawla, Vikas Chachra, Education today… Guneet Chawla, L N Kaushik, Sadanand Gupta, To name some well-known… Kakoli Bannerji, The need of the hour for education system Sandeep Dahiya, Sanjay Chawla, Harit Sardana Nitin Bal Chohan, Varuna Sadana, Amit Aggarwal, offering programme for Textile and Apparel and the list goes on and on… Paras and Shalini, Alpana Niraj, Gaurav Gupta, Sector is to keep connection with global scenario Konia Khanna. and understand requirement of the industry Education today… from professional. The need is for students who Earlier the education was for drawing happiness Education today… are willing to take challenging role and perform. and aesthetic pleasure and now the system Education is no more like dispersing knowledge “The aim is to create leaders and innovators who seems to be working for monetary benefits. and information. It is now more interactive can provide a new direction to industry”. The advances in technology have made all and participative where students and teachers information available on finger print and the are partners in learning. They jointly nurture a role of a teacher is largely reduced so far as the healthy partnership and play active role learning transmission of information is concerned. from challenges and demands of time.

14 Apparel Online India | SEPTEMBER 16-30, 2012 15 Apparel Online India SalutingtEACHERs

Education today is one of the most dynamic, vibrant and evolving systems that there is... Teaching is no longer the core – it's all about learning and the learners...”

“The role of the “In my belief “A teacher’s teacher is that professional role is simply of imparting studies are to create an education based on environment and more sharing which importantly knowledge empowers communicating and industry each individual knowledge experience by student to learn effectively. the teacher and motivate The ability reciprocated the student to awaken with student’s to do his/her the students’ interest often hinges faith on the teacher. My experience best – the students are amazing and on the attitude of the teacher and is of earning respect and that will do all the rest. A teacher-student their ability to communicate with student’s success is based on relationship is one of the most the student.” this mantra.” challenging and mutually fulfilling relationships possible.”

Romanie Jaitly Indu Sodhi Nandita Abraham Faculty of Textile Design, Co-Ordinator, Course Coordinator – Textiles, PV-P Marketing & Corporate Relations, Textile Design Discipline, National Institute INIFD Hauz Khas Center, New Delhi Pearl Academy of Fashion, New Delhi of Design, Ahmedabad Memories that made me proud… Memories that made me proud… Memories that made me proud… Once while taking class, I was disappointed with I have felt most proud when those students Incidents that have shown their capacity for my students for their colouring skills, so gave who never thought they could achieve being good human beings apart from becoming them a demo. Quite some time after this batch success, realized that they can. The look of just professionals have been the ones that have had passed out from my college, one fine day, I confidence and accomplishment in a student’s touched me the most… received a courier package having some printed eyes is priceless. I do not know of any other running lengths and stoles. Enclosed with this, profession that can make you feel as proud. My Achievers… was an heartfelt letter written by Deepak Narang There are many such students who have done from this particular batch and a few laminated My Achievers… well in different ways – some as professionals sheets of artworks. Deepak had written in his There would never be enough places for and some as business persons and successful letter “Ma’am, I have saved these sheets after my list of favourite students; I have been at entrepreneurs. your class that day and practiced a lot...” The the Pearl Academy for 11 years. To me an printed running lengths were his concepts and achiever is one who through his honest work Education today… artworks. is impacting the world around him responsibly Change is inevitable but we do have many good – creating ideas, generating employment, My Achievers… educational institutions in our country which making the world a better place to live in. And we as a society need to nurture. It is these Some of my favourite students are Deepak Raj, our young people do this so well. educational institutions which after all are the Amita Saini, Vipul Asija, Sachin Mathur, Aditya foundation of the future in our country. Khandelwal, Yashwardhan, Navin, Anshu, Giri, Education today… Deepak Narang, Narayan, Sudhakar, Robin Raj, Education today is one of the most dynamic, Kabir and many more... vibrant and evolving systems that there is... Teaching is no longer the core – it’s all Education today… about learning and the learners. Education We are all aware of lots of technology involved is student-centric and all pedagogy aims in education today which makes teaching and at developing holistic learners. Trained learning easier, faster and more competitive. as ‘Educators’ and not just a faculty, it But teaching is still challenging because these enhances the learning environment and the days, students have a bit lesser patience and development and management and of the prefer to produce output with lesser efforts. same. It is my privilege and honour to be a part of Education today.

16 Apparel Online India | SEPTEMBER 16-30, 2012 17 Apparel Online India Where on one hand bad weather and weakening economy has affected the footfall of many brick-n-mortar stores in the UK, weeks of rain has actually boosted Next’s online business. With the shoppers turning away from the high street to their computers for their latest purchases, Next’s total garments sales online for the first half were up 4.5 per cent against last year, while the retail sales for the same were up only 0.2 per cent that too because of their new stores, compensating the lower sales from the high street, thus presenting a very decent all-round performance. bucks recession…

ext Plc, UK’s second- year and Tesco, world’s No. 3 the British athletes of Team GB largest retailer, issued its first profit (Great Britain) and Paralympics retailer, was successful warning in 20 years. Despite the GB in the ceremonies. Improving in increasing its annual prevalent market circumstances, and developing Next product N Next was amongst the few profit forecast after reporting ranges has always proved first half sales that rose above retailers that were able to beneficial for the brand’s sales the analysts estimations. register better-than-expected performance. Moving on with Driven by a surge in online and sales, and a lot of credit for the same thrust, the new range Next’s catalog sales, Next posted a the same goes to the brand’s of lines by Next in 2012 included business model 6.6 per cent rise in its pre-tax business model. In the vein of maternity wear, work wear, a profits and the retailer raised its larger European peers Zara sleepwear range and kids wear Next Retail: A chain of its profit estimation to $ 976 and H&M, Next’s business model collection. Though still criticized 500+ retail branches million dollars for the current proves to be complementary to by some for its pricing, the brand profits during times of economic and counting. financial year. Next Directory, the is working hard to offset the company’s online and catalogue crunch, as shoppers struggling increasing manufacturing costs to meet the ends turn to cheaper Next Directory: A home business, was the biggest by sourcing its products from new, contributor to Next’s better-than- options, cutting down on cheaper suppliers and putting shopping catalogue expected results, accounting for expensive products. pressure on the existing ones to and Website with more a third of the company’s sales Though, Next’s fashion control costs. than 2 million active and 44 per cent of its operating credentials are not as strong as According to observers, the key customers. profits. Overall sales of Next Zara or H&M, its tight control strength of the brand lies in the Directory including both apparel of costs, particularly sourcing company’s adaptability, which is Next International: With and non-apparel products were cheap raw materials has led to crucial in the ever evolving retail up by 13.3 per cent on last year. 180+ international stores. consistently strong earnings market. In addition to sustained The UK retail sector has been by the brand. In addition to sales growth, Next has been very that, the company’s ability to Next Sourcing: For own hit hard by a stream of negative strong, not bowing to competitive find profitable new markets brand products; Lipsy, retail figures in recent weeks pressure to cut prices early and as per the reports of the British also proves to be a help in erode margins. Despite the which designs and sells Retail Consortium, showing a recessionary times. success chart, Next is being very its own fashion products decline in the number of outlets Even with the strong online cautious for the remaining year to through wholesale, retail for the first time in four years. sales, the brand had been maintain their sales, as predictions and Website channels. M&S, UK’s biggest clothing actively working towards its indicate that the economy and retailer by sales’ reported a retail channel to sustain and sales will be anaemic in the second slump in first-quarter sales this perform better, Next outfitted half of the year.

18 Apparel Online India | SEPTEMBER 16-30, 2012 19 Apparel Online India sustainability

Puma’s First “Sustainable Store” in India…

pened in a suburb in Bangalore, bicycles and tiffin boxes; and for OPuma, the sports retailer has its furniture and fixtures, the revolutionized the concept of retail company has used recycled wood space with their new sustainable and low volatile-organic-compound outlet. More than 90 per cent of paint for the walls. But the stores the interior of the store has direct sustainable credentials are not access to natural light and for the limited to its décor, the space will other requirements, the 100 per also retail a range of products made cent solar-powered store relies on a from organic cotton along with phalanx of photovoltaic cells, enough Puma’s “Wilderness Collection”, to generate 10,384 kWh units of a line of apparel, , and energy a year. accessories primarily sourced The stores architecture comprises of and manufactured in Kenya from recycled steel from old electronics, sustainable materials.

Outdoor Apparel with recycled insulation…

uxury Italian label Ermenegildo post-consumer recycled polyester for LZegna and active wear brand its Performing Concept Collection. Geox have recently launched their All the garments in the collection collections made by using recycled comprises of qualities like high PFCs across the brand’s supply chain has been banned thermal insulation material from performance, wind breaking and Thermore. While, Zegna Sport’s waterproof. Designed to withstand Autumn/Winter 12-13 collection intensive use, the garments have H&M bans is equipped with Thermore TMK, ultra light-weight technological the use of &M Group made up of 50 per cent recycled thermal insulation that guarantees Hhas put post-consumer polyester, Geox has high insulation power, keeping the PFC across a global ban used Thermore Rinnova, the thermal body at its natural heat and making all its on the use of insulation made using 100 per cent the garment as soft as a feather. products… Perfluorinated Compounds (PFCs) across its supply chain from 1 January 2013. PFC’s that are Researchers explore alternatives used to achieve water repellent function for Mulesing… mainly on outer wear garments proves to be harmful for the environment and fter coming reproduction. The brand claims to be Aunder the working on alternative treatments to fulfil scanner and its demands on water repellence, while renewed pressure maintaining a good environment and from leading health properties for the consumer chain. European and US textile and clothing Elsewhere, H&M’s most recent retail industry sustainability report claimed that it associations in has used more certified organic cotton a bid to outlaw than any other company in the world in the practice of Researchers are now working on skintraction as an alternative for mulesing year 2011, and reaffirmed the retailer’s mulesing sooner commitment of procuring 100 per cent rather than later, the Australian of its cotton from sustainable sources, currently widely used in toothpaste, wool industry has started to explore including Better Cotton, Organic Cotton shampoo and lotions. During the options for the process. and Recycled Cotton by the year 2020. process, this is administered to the The year 2011 also witnessed the H&M Skintraction, the new alternative skin, breaking down the vascular stores using products made from Better for mulesing is already in its early structure and the nerves in that Cotton reach, while the company also research and development phase piece of skin, causes the skin to go and has shown some encouraging hard and form a hard scab which reduced CO2e emissions by 5 per cent relative to sales by cutting air transport, results for both breech modification effectively stops wool from growing. improving energy efficiency in stores and welfare. The technology The application is said to involve and offsetting. involves a needle-free intradermal very little stress for the animal and treatment of sodium lauryl contains powerful local antiseptic, sulphate, a harmless surfactant benzol alcohol.

20 Apparel Online India | SEPTEMBER 16-30, 2012 21 Apparel Online India Buyerperspective

Now it’s not only India… Buyers Stretching Boundaries to Include Bangladesh, Sri Lanka and Pakistan Customers worldwide are no longer looking at sourcing in compartments as trade becomes seamless and without boundaries. Today, the four countries in the Indian subcontinent – India, Bangladesh, Sri Lanka and Pakistan – are considered by most buyers as one identity and together they are the fastest growing sourcing hub in the world. Highlighting why the future of garment sourcing is bound to centre on the sub-continent, Deepika Rana, Executive Vice-President and Country Director, Li & Fung, India is very upbeat of growth, despite the current market slowdown…

“The region as a hub is a paradise with each country having core strengths. While India and Pakistan are fully integrated with India scoring n the outset, However, she does point on design, Bangladesh has cheap Deepika openly out that the buyer is yet Oadmits that labour and Sri Lanka the efficiencies.” to fully participate in sourcing from India Deepika Rana, Executive Vice-President and the evolution, though without including Country Director, Li & Fung, India they are leading the Bangladesh is change, but to some unviable. Quoting extent she blames the from Shakespeare, ‘lowest cost module’ Deepika says, “There for the chaos. “In a is a tide in the affairs meeting held recently, of men. Which, taken some exporters from at the flood, leads on Bangladesh wanted to fortune…” Equating buyers to give them the current market scenario to fibre to finished product with reliability factor with vendors better prices so that they could a flood, Deepika is confident capabilities to do a product in India and Bangladesh, increase the wage rates, while that the ‘time’ for the industry range from basics to high- particularly overbooking and some progressive brands did has arrived. “Behind all the fashion in various product failing to meet deadlines. “It agree asking the vendors to doom and gloom stories that we categories. “The region as a has almost become a culture; quote the ‘first lowest cost’, hear, there is a fundamentally hub is a paradise with each this has to change,” argues it was found that the same strong and resilient economy, country having core strengths. Deepika. She is also critical varied from vendor to vendor,” which is conducive to both While India and Pakistan are of the transaction approach avers Deepika. fully integrated with India to business as against a more consumerism and production,” “How can you expect the scoring on design, Bangladesh strategic approach where she says. However, there are buyers to pay more when has cheap labour and Sri business is not build from challenges, but not ones that are vendors themselves are Lanka the efficiencies,” says ‘order’ to ‘order’ but as a basket unsurpassable and there are undercutting. There is need Deepika. Between the countries of key products, wherein the processes and disciplines that for all the vendors to get on a there is labour cost advantage, profitability is on the basket not need to be adopted. common platform and work out GSP advantage, raw material a product. Today the Indian subcontinent a universal ‘costing’ system availability, product strength is the fourth largest economy Going forward, Deepika so that the buyer is compelled to do almost any category at US $ 5.5 trillion GDP, behind emphasizes that changes are to pay the price,” reasons including home furnishing 27 EU countries, US, and happening; in India, she points Deepika. She gives the example and leather, articulation China with strong financial out that roads between cities of the time when rising yarn on design, and to it all regulatory systems in place and are almost at par with those prices made costing impossible the communication skills to controlling 35 per cent of world found in western countries. and all sourcing destinations understand and feed the buyer. cotton production, of which 25 Also, more and more factories across the board demanded a per cent is coming from India. Yet there are many challenges, are moving towards self- revision of the price structure Also present is a vertically the two most important being certifications, fully committed and buyers had to comply. integrated supply chain from poor infrastructure and the to issues of sustainability. contd on page 24...

22 Apparel Online India | SEPTEMBER 16-30, 2012 23 Apparel Online India Buyerperspective

contd from page 22... “The buyers have to come to us, but we need to be united,” Contempo she stresses. Interestingly, in the last Looking at three years 50 per cent of the technology sold in the garment industry has been bought by the sub-continent, which India Sourcing clearly shows that vendors are improving their factories. However, the emphasis now for Growth… needs to be on efficiencies and Deepika urges the industry to Sets itself a 3-year target to look into this area. One way cement operations to become cost-effective is to move ‘inward and outward’, Started 35 years ago as a small buying operation for which means that vendors in Hong Kong, Contempo is today a multi-million need to either move inwards within the country to be nearer dollar buying network sourcing out of more than 15 countries to the labour or move their with 16 offices in key regions including India. In fact, the production outward to cheaper buying office in Gurgaon, headed by Leela Kanuga, is the destinations. “Many Indian vendors have opened factories baby of the network having started operations only a year in Bangladesh to offer basics ago. In town to meet some key vendors, Christopher Tse, to their buyers, many others CEO, Contempo Limited and son of the owner, Betty Wong, are looking at Africa as an option,” says Deepika. took time off for the AO team to share insights into their Talking particularly of India’s global operations and the critical question… Why India? strength she underlined the design capabilities and advised the industry to look beyond product orking mostly with key vendors that jell perfectly translated into business, this development and offer product US buyers, with with its varied customers. “China means that core products which engineering and innovation, about 80 per cent may still be huge, but for long- were the bulk of business for term sustenance it is important most retailers are now shrinking more flexibility and liquidity, of the customers better service that includes W to spread out the risk… while and more focus is now on fast in North America, Contempo most buyers are already in moving fashion items, the deeper involvement with has in their customer profile retail sales and VMI (Vendor Vietnam and Cambodia, India strength of Indian exporters.” both mass market and niche Managed Inventory) modules. and Bangladesh together are an Contempo is looking for design players which has balanced “Customers want to go narrow exciting combination to handle and inspiration from Indian the operations of the network and deep with fewer vendors both core programmes and vendors and Chris holds India’s so that it was not adversely and who will be the chosen fashion,” he reasons, adding ability in Product Development affected with the recession one, is in the hands of the that he regrets pulling out of in high esteem. “It’s not about post-2008. “While some of our vendor,” she says. the subcontinent earlier. “We creating collections, it’s about customers went under, others are underinvested in these two the various techniques and For countries that are offering grew, thriving on the changing differential products, buying countries and the strategy is design concepts that originate economic conditions. So, overall to consolidate the operations here. Recently, a design team is not about ‘lowest first cost’ our growth was not retarded. In but ‘lowest value cost’. The in the first three years, build a from Contempo was in India fact, even customers are looking strong vendor base and explore looking at what local retailers critical question is how to to spread out their sourcing determine value… “Value is not product options,” avers Chris. and designers were doing and options to more countries rather necessarily what you do on the The India office is responsible they were very impressed. than depending only on China,” garment, it is also the activity for developing vendor base in China may be good at execution argues Christopher. cost that includes how long did Bangladesh also. but very few design ideas can it take for approvals; what was Recalling the quota period of Very clear in his mind as to why originate from the country,” the rejection rate; how efficient trade when Contempo was India is now critical to the buying reasons Chris. is the factory; turnaround forced to source from around strategy of every customer, he While, acknowledging that time; quality, etc… all of which 30 countries to meet its says, “One of the biggest fallouts more and more sourcing is add to the cost. So what is customers’ needs, to reducing of the slowdown phase has been moving towards fashion, Chris important is the lowest activity the destinations to just 4-5 seen in the shopping preferences is honest in admitting that the cost, which actually is lower sourcing hubs post-quota, Chris of consumers, who now are same is the biggest challenge than the lowest first cost,” is now looking to build sourcing buying less, but spending more today. “The whole approach to concludes Deepika. in around 12-13 countries with on differential products. When buying has changed… while

24 Apparel Online India | SEPTEMBER 16-30, 2012 Buyerperspective

sourcing for core items meant company still interacts with the Chris. A separate department finding the cheapest destination customers and as owners we looks after compliance norms without compromising on quality, are very much hands on. A lot and regular workshops are held working for fashion is a never- many of our staff members has at sourcing bases to update the ending process where things been with us for more than vendors on new regulations and are moving all the time. It is not 15 years, some have been with how to become compliant. the cheapest price but the right us for 20-25 years and more, Interestingly, Contempo is price for the value. Buyers are and customers have a great doing its own compliance audit confused as to what will sell, so comfort level working with and is not charging anything everyone is watching the streets them,” says Chris. for the same. The idea is to and ramps; they are increasingly While every office has the support the vendors to improve looking to differentiate and that freedom to bring in new their processes and remain customers, the integration is compliant to standards of exciting for every Contempo different customers and not office since the new customers shake off responsibility. ‘We are comes into the Contempo all in it together, there has to be family knowing the strength of a partnership approach… the the network and that is what old way of managing business generates long-term business through remote control no for the group. “We are very longer works, as there is no people-oriented and the culture margin left for error,” says is warm and inviting, something Chris. He adds that compliances that comes from my mother. are no more a big problem area The offices are not islands, they as most vendors are well aware are like fingers of the same and compliant to ethical codes. hand, each supporting the other Currently, the India office is while also competing for the sourcing garments, fashion business,” says Chris with pride. accessories and jewellery. He goes on to highlight how Going forward, leather products Contempo is involved in are being explored. In a is exactly where India fits in with “One of the developing vendors, so the consolidation phase, Contempo biggest edges we its sampling abilities, flexibility fitment between customer is very happy to have Leela enjoy as a buying and small run capabilities. and vendor is optimal. “We at the head of operations. network is that Giving the buyer the freedom to hold regular meetings with “Working with Leela is a we are big enough experiment with new concepts our vendors and they tell pleasure, as she brings to the to give an option and put something ‘different’ on us the difficulties they face table many years of experience of global sourcing the shelves,” he says. to our customers in complying to norms and sourcing for US customers allowing them The long running relations we go back to the buyers to and a deep understanding of to make choices that Contempo has with many work out options. I remember India sourcing weaknesses when deciding of its buyers has helped to when C-TPAT was introduced and strengths, and also a where to place the create synergy that allows we even interacted with US relationship base of vendors order, yet small open discussions between the customs office to sort out issues at all levels to complement our enough to service customer, Contempo and the that were being faced by our buyers’ needs. All of which give them personally.” vendors on product development, vendors. For us developing a the confidence to say that the Christopher Tse quality issues, problem areas vendor is more important than Indian office is an important CEO, Contempo Limited and compliance hurdles. rejecting vendors who are not growth engine for the future,” “My mother who started this as yet fully compliant,” says concludes Chris.

SEPTEMBER 16-30, 2012 | Apparel Online India 25 tex-file

Prashant Agarwal - P.G. Niyogi - Pradip Bhattacharya - Bureau Veritas Wazir Advisors Oswal Denim

Dhaval Mittal - Vinod Denim Junaid Javed - SM Denim

Kiran Panchal - Modern Denim Debut Show Indigo for Denim The strong demand of denim wear has been constantly and continuously fuelling capacity expansion in denim fabric with manufacturing capacities over the last few years growing multi-folds. As of today, India produces close to 800 million metres of denim fabric annually, which is expected to grow to 1.2 billion metres by 2015. Seeing great growth potential and innovative development in denim, Denim Club India organized a first ever two-day show – Indigo, recently in Noida.

eing a first time show, Turkish denim company was in both are very different. Indigo was not so big in spotted at the show. Majority of “The domestic market is huge terms of participation the exhibitors shared their view and low-cost and it still needs Bof denim fabric mills, with Team Apparel Online that to be tapped. Denim has the The strong demand though the companies that had the venue been at a central potential to penetrate deep into exhibited were leading ones. of denim wear has place in Delhi, the footfall could two- and three-tier towns where There were six Indian mills, have been much higher. everybody would like to wear been constantly namely LNJ Denim, Modern Along with the exhibition, denim. I strongly feel that in the and continuously Denim, Chiripal, Suryalakshmi, next 10 years, this industry will Oswal Denim and fairly new seminars were conducted in fuelling capacity which speakers gave their grow by 10 to 12 per cent every entrant Vinod Denim. In the year,” predicts Prashant. expansion in knitted denim category, AGC perspectives about the global denim market along with the According to industry experts, denim fabric with (A. Ganapathi Chettiar) from Tirupur participated in the show. Indian market. According in the export market there is manufacturing From Pakistan SM Group and to Prashant Agarwal, Jt. still a surplus supply of denim capacities over Pak Denim were there. The show Managing Director, Wazir and it shall remain like that, the last few was inaugurated by the Turkish Advisors, the denim industry therefore there is and will Ambassador to India – HE needs to think strategy in two always remain lesser margins. years growing Dr Burak Akcapar, though, distinct segments; export and “In India, the mills are just multi-folds. disappointingly not a single domestic segment, as the needs focusing on producing fabrics

26 Apparel Online India | SEPTEMBER 16-30, 2012 and not converting that fabric totally a different scenario, then into garments, whereas in we cannot achieve the level of Bangladesh whichever denim competency we want to achieve factory is coming up is not in producing value added denim exporting fabric, rather they are fabrics,” avers P.G. Niyogi, CEO, exporting garments. However, Oswal Denims, Mohali. in India there are very few With its seven years of existence, conversion factories and most of Oswal Denim is producing 36 them are not successful as they million metres per annum from are not ready to setup economies its Mohali and Bhopal units. The of scale both in stitching and company is producing 85 per finishing capacities, hence cent cotton/lycra denim and rest Bangladesh will always be much is poly lycra. In the next three more competent than India in months the company is going to denim exports,” opined Prashant. add 12 lakh metres/month. “With However, the view has a counter the added capacity we are now theory, as the kind of capacities looking at entering the export Indian denim mills are having and market through the RMG sector are building up, it’s not possible and not direct export of fabric, as for the same mill to convert the latter needs huge quantities,” all its produce into garments. says Niyogi. Secondly, the whole system of Most industry experts feel that running a mill and a garmenting India is today better positioned unit are two very different ball than other denim manufacturing games. “Sometimes backward countries. According to them, integration is much better than Indians have vision and know- forward integration. If I have a how and their capabilities and

In the export market there is still a surplus supply of denim and it shall remain like that, therefore there is and will always remain lesser margins.”

Turkish Ambassador to India – HE Dr Burak Akcapar inaugurating the Indigo show; also seen with him are R. Dudeja, the organiser of the show on his left side and Dr. Ahmet Aykan, MD, Dr. Aykan on his right production capacity of 20 lakh acceptance by leading brands, metres/month, to consume that private labels and stores kind of metreage what would worldwide is the proof of this be the size of garmenting unit? proclamation. Expressing his Secondly, fabric manufacturing is views on India being one of the very skilled and it comes through strongest players in denim, years of experience. It took us Kiran Panchal, President eight years to master the weaving (Marketing), Modern Denim technology and we are now Ltd. says, “China has never ready to get into more high-end been a threat to us as far as value additions; if we divert our high-fashion denim fabrics are attention to garmenting which is concerned; they were always

SEPTEMBER 16-30, 2012 | Apparel Online India 27 tex-file

Denim worldwide is growing by 20 per cent while other fabrics are growing by 15 per cent. Looking to move up the value chain, China has cut down its denim production by 30 per cent, leaving the field open to India, Turkey and Pakistan.

Modern Denim SM Denim Vinod Denim

into basics and now with their which one side is denim and the fully; however the two- and three- but we have slasher dyeing,” economy getting stronger, labour other side is white. Both sides tier cities are the promising shares Junaid Javed, Executive getting expensive, India would are 3/1 twill, so when a garment growth areas. “As of now we Director, SM Denim, Pakistan get much larger share.” is made especially are not looking at exporting specialising in light weight Sharing his view on the China which has the bottom seam our fabric, the demand within fabrics from 4 ounce to 5 ½ ounce impact, Vinod Mittal, Managing turned up and tint is given to it, India is huge. We are going for for shirting mainly for women. Director, Vinod Denim Ltd., it will have the colour effect. In capacity expansion from 15 Catering to brands like Zara, Ahmedabad, a new player with another design idea printing can million metres, we’ll make it to H&M, Hugo Boss and the likes, about two years existence and be done on the white side and 22 million metres/annum in SM Denim founded in 2002 is producing 15 million metres/ bottom turned up. It can be used another six months,” avers the producing 12 million metres/ annum says, “Denim worldwide as reversible garment. Keeping young Dhaval who was the man annum and exporting its fabrics to Bangladesh, Europe, US, Sri is growing by 20 per cent while the focus is on innovative weaves behind introducing denim to his Lanka, Vietnam. “We are looking other fabrics are growing by 15 and also finishes, coating and family business. “We entered into at doubling our capacity as the per cent, Looking to move up lamination, the other innovative denim manufacturing in 2011 demand is increasing especially the value chain, China has cut product by Modern Denim is that time our turnover was with Bangladesh,” shares Junaid. down its denim production by 30 knitted denim which has comfort Rs. 60 crore and now it has per cent; leaving the field open and both way stretchability, touched Rs. 90 crore; denim is The event also saw many support to India, Turkey and Pakistan. which makes it very good feel. going to be our focus area in industries share their offerings. Pakistan’s total production in Also functional finishes and coming times.” Bureau Veritas Consumer denim would be lesser than membrane breathable lamination Right now Vinod Denim is Product Services showcased what Ahmedabad alone is adds to the functional value. making the basic denim fabric their capability in the arena manufacturing, so undoubtedly For rain and cold protection the as they are very new into the of testing, audits, inspection India is the largest contributor in company has developed denim business of denim; however, as and training for Denim and non Denim products. Pradip this 20 per cent growth.” laminated with denim fleece they established themselves more, Bhattacharya covered the testing Talking about India’s strength and transparent waterproof they would like to go for more and compliance requirements in innovations and his company lamination using breathable value-added fabrics. Producing of garments with special focus penetrating into more innovative membrane. The company has poly cotton and cotton lycra, the on denim apparels at the products, Panchal Shares, “We also developed wool denim for company is catering to the mass seminar. “Events like Indigo want to change denim into comfort in cold weather. Modern market. “In about a year’s time fulfil the primary objective of functional and sustainable Denim with a turnover of Rs. 168 when we are more established helping meet the needs of the fabric. We have recently used crore/annum has recently added in the market, then we’ll start fast-growing denim industry 70 per cent bamboo and 30 per its loomage capacity and as on building our own R&D team and a rapidly evolving denim- cent organic cotton to make date is producing 22 million and produce more specialized wear market by enabling all the eco-friendly, sustainable and metre/annum and will add more products,” shares Dhaval. stakeholders in the entire denim biodegradable fabric with loomage to reach 30 million SM Denim from Pakistan eco-system in coming together on vegetable dyes both for knitted metres per annum by next year. attracted much interest. “There a single platform for networking, and woven applications.” Dhaval Mittal, Director, Vinod are about 28 denim mills in exchanging ideas, sharing current Besides this, Modern has also Denim feels that the Indian Pakistan; mainly the denim experiences and with a vision for made face and back denim in market is too huge to be explored companies have rope dyeing the future,” concluded Pradip.

28 Apparel Online India | SEPTEMBER 16-30, 2012 29 Apparel Online India tex-file

Texworld Paris All Set To Roll… Sustainable Textiles at the Forefront The demand for sustainable textiles is one of the driving forces in the textile industry. More and more brands, designers and retailers are choosing to work with environmentally responsible suppliers and manufacturers. Since 2007, the organizers of Texworld, Messe Frankfurt support companies adopting sustainable practices in their product range, policies and business strategies, as also include the eco itinerary and the eco lounge at Texworld. Asian countries dominate the show and this year too, China as usual will have the largest number of exhibitors followed by Taiwan, Hong Kong, South Korea, Japan, Pakistan, Bangladesh and India.

his edition Apparel Online presents a few exhibitors… of Texworld showcases about JCT Ltd... Performance fabrics for both fashion and Ta 100 of organic Personified outerwear purposes. With an cotton and linen, hemp, annual turnover of Rs. 500 JCT which once liked to be just recycled material and crore, JCT which produces 50 associated with suiting fabrics other sustainable textiles. million metres/annum feels that with its famous punch line “It’s Many of them are holding it is at par with international got to be JCT”, is coming to certificates such as GOTS, mills on washes and finishes. Organic Exchange, SA8000, Texworld with its cotton/poly cotton, polyester and nylon However its speed to market on and other standards. fabrics for high-end sportswear such products can be improved. A practical “Eco Itinerary” and outerwear. The company Candid enough to say that the will guide visitors to all eco is exhibiting its wide range of company feels that it is still a suppliers at the trade fair products in line of new weaves follower and will need to move in and a selection of sustainable and finishes along with bonded this space to be a leader. fabrics can be found at the Trend Forum. One whole day The presence of is reserved for sustainability issues. Some organizations Indian exhibitors will also be available for is mainly in further enquiries during The company is exhibiting its embroidery/ the whole trade fair at the Eco Lounge. wide range of lace, denim, silk, products in line of Besides eco friendly fabrics new weaves and shirting, wool, the other big exhibits are finishes along with cotton CV and from technical textiles/ bonded fabrics functional fabrics, for both fashion prints. The mills in predominantly from the and outerwear denim, cotton and exhibitors of South Korea purposes. The polyesters are no followed by China and specialities Thailand. The presence of are cotton/poly cotton, polyester more sticking to Indian exhibitors is mainly in and nylon fabrics embroidery/lace, denim, silk, the regular fashion for high-end or casualwear shirting, wool, cotton CV and sportswear and prints. The mills in denim, outerwear. fabrics... they are cotton and polyesters are no doing innovative more sticking to the regular performance based fashion or casualwear fabrics... they are doing fabrics as they feel innovative performance that is the future. based fabrics as they feel that is the future.

30 Apparel Online India | SEPTEMBER 16-30, 2012 tex-file

Modern Denim... innovative weaves, finishes, children whose skins are very Denim not just Blue coating and lamination. tender and it gives protective Coloured denim support for sensitive skins with coating and Denim fabrics from most of Some of the interesting offerings include Face & Back Denim due to inherent anti microbial tinting sulphur, the Indian mills now conform properties of bamboo. apt for ladies to international specifications wherein one side is denim and other side is white; both sides Other offerings include laminated fashionwear and and these are being supplied childrenwear are are 3/1 twill. It can be just folded denim – laminated with to Indian and global brands. going to be a from the bottom to get different denim fleece and transparent However, only a few selected major attraction waterproof lamination using mills make differentiated denim look at the fold; it can also be at Texworld from breathable membrane is a fabrics which are innovative used as reversible garment. Modern Denim. special product for winterwear and comparable to products Another innovative offering is Also there will and rain protection, Wool denim from International mills. For knitted denim, which has comfort be an interesting doing this, it is important to and both way stretchability for cold weather, Corduroy range of laminated understand global trends, that gives very good hand feel. denim and structural denim for denims customer needs and fashion Also the functional finishes and bottomwear and outerwear. trends and developing products membrane breathable lamination based on this. adds functional value. This can be used for ladies and children The key areas of differentiation , jagging and men’s tops. are in speciality fibres/yarns, the ability to make consistent Also on display will be inherent coloured denims and create anti microbial eco friendly, new finishes. Ahmedabad based sustainable and natural knit Modern Denim Ltd. has taken denim with 70 per cent bamboo sustainable, eco friendly and and 30 per cent organic cotton high performance route for its and herbal dyes which gives denim. In this edition of the product softness while Texworld the company is functionally it remains anti showcasing its innovative microbial throughout. This developments with focus on fabric is very good for ladies and

SEPTEMBER 16-30, 2012 | Apparel Online India 31 tex-file

Suitings & Shirtings… Mafatlal introduces latest developments Speaking Performance in Denim, contemplating expansion to Donear showing Da Vinci, 30 million metres per annum developed especially for the shirting fabrics Mafatlal Denim, a reliable in 2008 and now the company producer and supply is evaluating an expansion to A well-known player in suiting chain partner of value- 30 million metres/annum in a and shirting fabrics Donear added, differentiated and phased manner. is showcasing its latest innovative denim fabrics Mafatlal Denim has been developments in suitings and for mid and upper segment shirtings. The company is accredited with ISO 9001, ISO- Indian and International 14001, GOTS (Global Organic presenting its new finish named brands, produces over 200 Da Vinci, developed especially Textile Standard), OE (Organic styles of denim fabrics and Exchange), and Oeko-Tex for the shirting fabrics. The in- claims its products to be house developed finish, achieved Certification, making them “fashion forward”. reliable supply-chain partners with the help of Japanese Donear is known for its innovative fabrics technology induces special The company’s latest for Global and Indian brands. developments in denim Constantly endeavouring to features to the shirting material The company recently went in such as wrinkle-free properties include light weight and reduce carbon and water foot for expansion and added 90 tightly constructed products, print, Mafatlal Denim also has in cotton and a soft touch looms to their cotton shirting after wash. stretch denims, coloured in place an effluent treatment division. With a present turnover denims (which are in vogue facility, which treats waste water In suitings the company is of approximately Rs. 450-500 currently), over-dyed denims and also a caustic recovery presenting its latest range crores, the company supplies and special finishes which plant for recycle and re-use incorporating 100 per cent wool, around 70 per cent to the give the fabric a ‘soft’ and of caustic. Always ahead in PV and stretch. Functional domestic market and 30 per cent ‘glossy’ look . technology, the company has finishes is the key ingredient in to the exports. The company’s “Our product development invested in the latest equipments this category along with play present capacity in cottons is focus is in the use of for manufacturing denim fabric in new types of weaves. The about 1.5 million metres per special fibres and yarns, weights ranging from 7 oz to 15 collection has been made with month and that of synthetics differentiated-tightly oz, making them suitable for the help of Italian designers. about 2 million metres/ month. constructed weaves, satin Men’s/Women’s and Children’s weaves, and a range of yarn wear collection. colours, which can give a wide Digjam’s new The company is also offering variety of garment washes,” developments aimed special finishes like wool says Rajiv Dayal, Managing towards micro structures washable, Nano finish for oil Director, Mafatlal Denim. and water repellency, moisture & subdued stripes and Finishes on the fabrics are management, natural stretch, etc. checks being developed for top- Coming with its A/W collection Exporting substantial quantities end brands including ‘soft’, at Texworld, Digjam, producer of to USA and Europe, the company ‘glossy’ and ‘raw’ feel denims. worsted fabric for , is approved vendors for some of The company is also working and is showcasing its the leading stores and brands. on ecologically friendly denim range of designs that include With a turnover of Rs. 200 crore fabrics. Mafatlal Denim micro structures, stripes, checks, per annum and approximately 5 increased its capacity from etc. and also flannels in wool million metres/annum capacity, 10 million metres/annum to as well as wool rich – all with/ Digjam during past two years 20 million metres/annum of has focused on new product Rajiv Dayal without lycra. differentiated denim fabrics Managing Director, Mafatlal Denim development mainly with performances and superior structures & qualities, not specifically emphasised on growth.

The company will be showcasing its range of designs that include micro structures, stripes, checks, etc. and also flannels in wool as well as wool rich – all with/ without lycra.

32 Apparel Online India | SEPTEMBER 16-30, 2012 33 Apparel Online India tex-file

Arvind and PD FibreGlass JV’s new facility to Shri Lakshmi Cotsyn Tex Find become global supply hub for glass fabrics to Invest Rs. 1,300 First phase of new production unit commissioned crore on expansion

rvind PD Glass Composites hri Lakshmi Cotsyn will APvt. Ltd., a joint venture Sinvest Rs. 1,300 crore company setup of Arvind Limited by the end of next year to and Germany’s PD FibreGlass expand capacity in various Group, commissioned the segments, including terry first phase of its production towels. The company is facility to manufacture glass planning to invest fabrics recently at Santej, in Rs. 700 crore in terry towel Ahmedabad, Gujarat. The capacity expansion. “We JV facility will cater to the Sanjay Lalbhai, Chairman and have a capacity of 15,000 Managing Director, Arvind Limited tonnes per annum (TPA) requirements of a cross section currently; with expansion, of industries like automobile the capacity will become and transportation, wind energy, Sanjay Lalbhai, Chairman 33,000 TPA,” informs Rakesh aerospace and infrastructure and Managing Director, Arvind Limited said, “With Kumar Srivastava, Company amongst others. the commissioning of this new Secretary, according to whom The joint venture, Arvind PD facility, we have taken a major the expansion would be Crabyon Glass Composites Pvt. Ltd., will step forward in our long-term completed by December 2013. have a 51:49 equity participation strategy to develop the technical In spinning, the company has from Arvind Ltd. and PD Group, Fabric textiles business as a major 35,000 spindles and 5,000 respectively. A total investment growth engine for Arvind Ltd. in rotors. Now, the company is he world of textiles of Rs. 80 crore over the next the coming decade. Over the next planning to setup further 1.50 Tcontinues to break new three years is planned for this two to three years we expect lakh spindles and 5,000 rotors ground by introducing the initiative. The goal of the facility this JV to post revenues in the to fulfil the total requirement Crabyon fabric. Discovered in would be to reach 30,000 MT range of Rs. 150 to Rs. 200 crore and the estimated investment Japan, this fabric is a blend per year of glass fabrics in the with a significant share coming will be Rs. 600 crore. of viscose and Chitosan fibre medium term. from exports.” made from Chitin, a “safe” material extracted from the shell of a crab and shell of a fish. The percentage of Rajasthan Spinning and Chitosan may vary from 5 per NAT’s Crailar flax to partner Weaving Mills Expanding cent to 99 per cent, holding a high antimicrobial property Lenzing’s cellulosic fibre its Spinning making it suitable for its …To invest Rs. 400 crores in Gujarat railar Flax Fibre a new, high- use in the medical, health performance natural fibre and pharmacological fields. C NJ Bhilwara Group company, Rajasthan produced by NAT (Naturally Advanced Having an excellent dye Spinning and Weaving Mills Ltd. (RSWM), is Technologies) and Austria based Lenzing L ability and water absorption planning to invest Rs. 400 crores in Gujarat for fibres are set to create an alternative properties the fabric is a spinning and weaving unit. According to existing fibre material which can be already being used in M. L. Jhunjhunwala, President of RSWM, the new used in women’s fashion market. Ken sportswear, apparels, towels facility will come up in Rajkot and Anjar in about Barker, Chief Executive Officer, NAT, and beddings. Excellent for two years time. “We are keen to expand our yarn gave an insight into the new development sensitive skin, children’s manufacturing capacities to 12,000 tonnes per saying, “Lenzing would prove to be “a wear and innerwear, the month from current 10,000 tonnes per month. new frontier” not only for the future of fibre’s moisture keeping We are scouting for locations in Gujarat, Madhya Crailar’s natural fibres but would also property protects skin from Pradesh and Rajasthan. But due to presence of create a very powerful industry platform drying and at the same buyers in Gujarat and investor-friendly policies in both sustainability and performance.” time also gives it velvet of the State, we are keen to come here. We would like touch. Manufactured Regarding the fibre itself, Barker said also study the new textile policy announced by now in Europe, USA and that the host fibre can be expanded with the State on Wednesday,” shares Jhunjhunwala. Japan, Crabyon fabric is which Crailar can blend to identify new The facility would come up in two years’ time. gaining popularity with performance attributes, applications RSWM would install 1 lakh spindles in the new manufacturers seeking and industries. In addition to its existing facility and the plant would be fully automated a sustainable fabric with applications as a sustainable complement with minimum human intervention. The recently high bio-compatibility and to cotton this fibre is set to revolutionize commissioned 52,000 spindles plant at Kharigram versatility in blending with the industrial sector where polyester in Rajasthan has 200 workers. “Instead of facing fibres like wool, cotton, etc. fibres have been the norm. labour shortage, it is better to have a fully automated plant,” reasons Jhunjhunwala.

34 Apparel Online India | SEPTEMBER 16-30, 2012 35 Apparel Online India HOME FASHION FUTURE

“We have introduced sheets with anti-microbial treatment, which kills approximately 90 per cent bacteria and is made from 90 per cent cotton and 10 per cent Lyocel fibre.”

Neeraj Jalan Vice President-Home Furnishings – GHCL

GHCL has integrated well-being features and performances into their sheets

GHCL Evolving its Business Module From Commodity to Performance & Specialized Bed Sheets

Over two decades since its s consumers worldwide are inception, GHCL has positioned getting more conscious of their health and wellness, itself as one of the major players for Amanufacturers too are sheeting in India behind Welspun gearing up to produce products which enhance the well-being of and Alok Industries, sharing space the consumers. “Presently, about with Indo Count in the segment. A 20 per cent of our business is of vertically integrated setup GHCL, performance sheeting, which we hope to grow it up to 35-40 per cent in next owned by well-known industrialist 2-3 years time,” reveals Neeraj. Sanjay Dalmia, is catering mainly to Retailers have been selling cotton, the US market to brands/retailers like polyester and poly-cotton sheets for a long time, now consumers have property is inherent and not given Bed Bath & Beyond, Sears, Macy’s, started asking what a bed sheet can by the surface finish, therefore the Walmart, Kmart, to mention a few and do for them in terms of enhancing property is everlasting and also increases the life of the product,” is now consciously making efforts their overall well being. Taking the clue GHCL has integrated well- shares Neeraj, who is heading the to move forward both through own being features and performances home textile business for GHCL. R&D and strategic tie-ups to deliver into the sheet. Features like anti- The other product, in performance performance and has achieved many ageing, proper blood flow, Vitamin E category which GHCL manufactures, application for skin to name a few are is seaweed sheet made with seashell firsts on the way. Neeraj Jalan,Vice really picking up nowadays. “We have fibres; the blend consists of 75 per President-Home Furnishings – GHCL, introduced sheets with anti-microbial cent cotton and 25 per cent seaweed treatment, which kills approximately fibre. Seaweed is actually an anti- shares with Apparel Online the future 90 per cent bacteria and is made oxidant agent that protects the body directions in performance sheeting... from 90 per cent cotton and 10 per against free radical damage. “Of cent Lyocel fibre. The anti-bacterial particular importance is that free

36 Apparel Online India | SEPTEMBER 16-30, 2012 radical damage accumulates solution where the polyester is with age, however with this used on the weft so the most part seaweed sheet the impact of of the body touches only cotton aging on the skin doesn’t come and the polyester is on the back of in; it makes you look younger by the sheet. It’s a simple care sheet 10 to 15 years,” says Neeraj, who and you don’t have to iron it at also claims to have technology all. It’s like a value sheet. A Teflon for anti-dust, mites and allergies, sheet with same performance is which is again an entire range of available in the market for US differential products. $ 89-99, whereas this sheet is Growing in the performance available for US $ 59-60 with this domain, GHCL has recently technology,” shares Neeraj. procured license from a US A reversible sheet set based company for a fibre called representing different colours on Hologenix LLC, which is used each side is another first from the for sports apparels by brands house of GHCL. “Already present like Nike and Reebok. This in Macy’s we are trying to place unique fibre absorbs infra rays it in other retail outlets as well,” light which helps in increasing avers Neeraj. The company has the oxygen flow in human skin. also tried new innovations in its The other magnificent property fitted sheeting by giving elasticity of this fibre is that it helps in so the sheet can fit on any size of proper blood circulation and facilitates recovery of minor the mattress. aches and injuries of the human With toplines of Rs. 900 crore, skin. Another interesting license GHCL’s home textile business that GHCL has attained is from generates a turnover of Rs. 600 Perfect Fit, another American crore and spinning adds the

company for their exclusive fibre balance Rs. 300 crore. In the last range. “We are exclusive licensee one year, the company has added for them in US so they won’t be capacities in its spinning and selling their sheet application weaving. “By putting additional products to anybody but us.” spindles our yarn capacity has Pro-active in forging tie-ups, increased by 10 tonnes per day. GHCL has tied up with Standard We have added about 50 airjet Textiles, an American company looms which has taken our fabric for exclusive performance based production up by about 10,000 technology in cross weave, which to 11,000 metres per day. In our uses cotton yarns in the warps stitching unit we added around and textured filament yarns 225 machines; now we have in the weft. “Now that cotton 500 machines,” informs Neeraj is getting costlier each day, who is looking at 25 per cent with this technology we have a growth YOY.

SEPTEMBER 16-30, 2012 | Apparel Online India 37 38 Apparel Online India SEPTEMBER 16-30, 2012 | Apparel Online India 39 40 Apparel Online India | SEPTEMBER 16-30, 2012 SEPTEMBER 16-30, 2012 | Apparel Online India 41 fashionBUSINESS

‘PURE LONDON’ HINTS A BETTER MARKET FOR SPRING/SUMMER 2013

Known to be one of the most he response of the Emphasizing the or made out into Indian tunics, popular fashion trade events buyers at the fair was fact that fashion bags, from indigenous material – 100 and 200 count of UK, the recently held 32nd mixed, while many accessories are exhibitors received Khadi, bringing back the memory edition of ‘Pure London’ T the biggest trend of India in the fashion galore of attracted a mega display of over good enquiries, some others were unable to grab attention. this season, Europe. As we are catering to a 1000 brands of contemporary In an honest admission, first- printed scarves niche market here, and it is for and premium womenswear, time Indian participant Bombay were the highlight our first time, we did not expect young fashion, footwear and an overwhelming response, but High, who was not very happy of the show and accessories, including over with the response of the fair said, enquiries have been interesting.” a variety of these 225 new brands showcasing “Indian trade shows are a better Emphasizing the fact that their S/S 2013 collections. platform for a company like ours were there on fashion accessories are the Spread over two floors, with as the companies in Europe display,shifting biggest trend this season, printed a mix of footfall of buyers, and especially Pure follow strict the focus scarves were the highlight of retailers, manufacturers, forecasting rules looking for the to fashion the show and a variety of these newest of trends and directions designers, trend forecasters were there on display. Companies every season, which Indian accessories to and fashion followers, the from all over Europe came to brands are still behind in, though brighten up the display the accessories that are fair also expanded its reach we do offer variety, but not fashion streets the highlight of the UK fashion this year, by adding two necessary in line with forecast.” scene. It cannot be denied that more sections of ‘Pure Body’ Showcasing for the first time as garment purchase fall, the for , shapewear and from India was also the new focus is shifting to fashion swimwear which displayed label called ‘EKA’ following the accessories to brighten up the the best use of knitted and Ethical Fashion Philosophy. fashion streets. stretch fabric, and ‘Pure Making handcrafted clothes with Managing to attract a good Junior’ for kidswear. Hinting hand woven and hand block number of buyers Bolongaro a better market condition for printed textiles; the company Trevor, a brand started by the upcoming season, Team displayed the use of Indian Bolongaro and Stuart Trevor, Fashion Forward Trends traditional crafts at its best on an the brain behind cult brand international platform, coming reports live the 3-day event, All Saints, in the mid ’90s, the from the smaller craft cluster company today represents talking to a few participants of eastern and western India. collections that epitomize classic on their new products and the Rina Singh, representing the British chic, exploring countless buyer response, recording the brand at the fair explains, “Our styles to create something new changing pulse of the fashion range is a sight of hand-block and stylishly casual. Catering to and business scene... printed, natural dyed fabrics, cut Printed dresses by ‘Lily & Me’ men and women, the company

42 Apparel Online India | SEPTEMBER 16-30, 2012 fashionBUSINESS

Latest Spring/Summer 2013 collections by brands like Bolongaro Trevor, Derhy and Esprit displaying sophisticated dresses, Jackets and printed denims...

displayed an array of leather Pure London is for the younger generation,” Pure London is today a said Magda Beigaj, who was jackets for both sexes, women’s today a platform platform for fashion in UK and dresses with an edgy twist manning the Esprit stall. The the rest of Europe and to make and T-. The best selling for fashion in range was available in most of it more visitor-friendly the item being the lace , UK and the rest the brilliant Olympic season popular women’s wear section which is designed in-house, the of Europe with like colours for S/S 13 and also was divided into Premium, collection also stands unique popular women’s a collection of printed denim. Directional, Boutique and with each panel for jackets and wear section, Branching out from the earlier Studio for easy identification dresses individually created of buyer needs. The fair Fashion Shows established ‘AMARI’ by Polly with very intricate detailing, Webb, a new line ‘Lily & also held fashion shows and famous amongst regular buyers and Seminars that Me’ was launched at the fair seminars all through the three from North England, Europe revolves around by Amelia Haywood, both days on topics that revolved and America. better buying. of whom were very positive around Better Buying, Better Doing good business in spite about the buyer response. Business and Retail Insight. of the ongoing recession, was Witnessing enquiries from With WGS, FAB (Fashion Esprit, a leading international some new buyers, their Association of Britain) and lifestyle brand originally from collection reflected the spirit Drapers as supporters for San Francisco, USA. While the of a more mature woman, for the show there was a lot of old buyers placed the usual females between 25 to 60 years emphasis on trend forecasting orders, the retailer claims of age or even 65 and above. for buyers and retailers. Lorna that Pure helped them to get Elaborating on the essence of Hall, senior retail analyst at some new ones too for the the range, Amelia says, “We WGSN, was the speaker for coming summer. Apart from have made sure that the prints, the Trend Forecast S/S 13. She the best selling in-demand style and cuts of our dresses highlighted the major trends ‘sophisticated dresses’, the are feminine and reflect the in terms of colour, look, style company was particularly choice of independent women. and cuts that will prevail for excited about its new denim Keeping the lengths a little the next season, and it was division which received below the knee, sleeves heartening to note that they good response during the and fresh prints, targeting are in line with what Fashion The best selling item being the lace dress fair. “The emphasis was on the collection stands unique with very a niche market, we hope Forward Trends has also affordable denim primarily intricate detailing for Bolongaro Trevor for success.” forecasted for the season.

SEPTEMBER 16-30, 2012 | Apparel Online India 43 fashionresource

Marks & Spencer shapes denim Restoration ashion retailer Marks & differing proportions of women’s Hardware to FSpencer has launched a new bodies, the range has been expand into apparel range of women’s designed developed for three key body igh-end home- to offer a better fit by focusing on shapes in a straight leg, indigo Hfurnishings retailer shape rather than size. Already wash in sizes 8-22. The Marilyn Restoration Hardware is made available, this new Body jeans are designed with a classic soon to expand into apparel, Shape Denim range is designed hourglass figure in mind, hugging accessories, footwear to take the hassle out of jeans rounded hips and a smaller waist. and jewellery as part of shopping by helping the customer The Lana fit is ideal for more reorganization plans aimed find the perfect fit. Keeping every straight-up-and-down types. at setting the business up kind of target customer in mind The Eva jeans are perfect for for future growth. “The on the basis of the universally pear shapes. new structure provides a creative and efficient way to develop new businesses,” Minnie Mouse, the new fashion muse! claims Mr. Chu, a Managing Partner at private equity innie Mouse, the Disney international designers Giles firm Catterton Partners Mstar we all grew up with is Deacon, Michael van der Ham, Corp., who will become its one of the most beloved cartoon Richard Nicoll, Katie Hillier, Lulu new Chairman. Evergreen characters, which is now the Guinness, Tatty Devine and Terry famous icon taking a leading de Havilland will create ‘Minnie ROMPERS! role at Britain’s biggest fashion Mouse Must Haves’. The one-off Nicole Richie is event. Already spotted in various garments and accessories will be deeply intimate with Continuing to be in fashion merchandises with unveiled at London Fashion Week demand from brands some of the biggest high street the ‘Macy’s Woman’ and sold on auction site eBay. allover, ‘Rompers’ are yet brands, it’s now time for British atest for Macy’s is again again spotted as a trend fashion designers to pay homage “We’re thrilled to collaborate La celebrity collection by this summer, most likely to Mickey’s famous girlfriend. with such visionaries to create the fashionista and TV star to become a mass staple Inspired by her unique style, these one-off designs. Surpassing celeb Nicole Richie. Operating even in the coming next trends, Minnie Mouse’s iconic with the understanding few seasons. Cute and silhouette, signature bows and that the “Macy’s girl” likes flirty, apart from being polka dots always remain in an eclectic look, Richie comfortable, the silhouette style which is why she is as has created a range of mix and-match printed chiffon also imparts a playful relevant today as the day she first touch to young fashion, to combine with things like appeared on the fashion scene. best combined with studded faux-leather London Fashion Week is the complementing jackets and “statement” pieces like perfect stage for Disney, one of the and to complete emerald velvet dresses and the look. Versatile in every world’s largest apparel brands, to faux-fur-sleeved motorcycle respect, rompers can put a spotlight on Minnie Mouse,” jackets. Sporting a trendy further feature the best of claims MarcLow, Vice-President bohemian look the clothes trends like lace, peplum, of Fashion and Home for The Walt are priced from US $ 49 collars, and pockets; also Disney Company EMEA. to US $ 149. can be buttoned down, or designed to look like a one-piece and COLOUR STORY S/S 2013 by FASHION FORWARD TRENDS combination. They form the perfect base to display solid colours and the popular neons on a variety of fabrics like knits, sheer polyesters, cotton canvas along with blends and also sport the print trend to the fullest. From florals to denims to animal prints to polkas to solids to novelty prints and even sailor inspired nautical look rompers are a safe stay in fashion for times to come.

44 Apparel Online India | SEPTEMBER 16-30, 2012 45 Apparel Online India industrywire

ven though the market is Hanung planning for Backward Eslow, some players are C.A. Patel Integration not letting the conditions deter them from expansion Textiles and diversification. One such diversifies into oida based Hanung Toys and Textiles, the biggest enterprising company is C.A. garmenting; Nexporter of soft toys from India and one of the leading Patel Textiles of Ahmedabad, players in home furnishings, is now going in for backward which is going to start Garment to invest integration. “We are looking at putting 1 lakh spindles manufacturing very soon. initially and adding more capacities at a later date. The total Currently, the company produces Rs. 30 crore investment would be around Rs. 400 crore,” avers shirting fabric and bed linen for AK Bansal, Chairman and Managing Director of Hanung. both the export and domestic market. Talking to Apparel Online, Since its inception in 1992, Hanung have come a long Mukesh Bhai C. Patel and way in increasing its turnover from Rs. 92 lakhs then to Sunil Bhai C. Patel, Directors a staggering Rs. 1400 crore in the last fiscal year. The of the company informed, “We company which started in have not witnessed a slowdown technical collaboration with the either in export or in domestic Koreans is the biggest soft toy market and this has encouraged manufacturer of the country. us to go ahead with our expansion Also it is a well-known giant in plans. We are looking to add home textiles manufacturing with garmenting to our capabilities. various units working on different Our plan is to invest Rs. 30 crore process from weaving of the in a new factory of 500 stitching fabric to the finished product. machines, which is being built in Starting its business with Ikea Ahmedabad. Production will start for toys, today the company is in six months as construction working with all major brands and is in full swing, initially we will retailers in the US and Europe, be install 100 machines and later it Bed Bath & Beyond, JCPenney, the capacity will be enhanced in Macy’s to mention a few. Moving phases as per strategy. We have business of Rs. 150 crore per forward, Hanung is planning to cost and other benefit of in-house annum. It is exporting 20 per get further vertically integrated by including spinning as well fabric, so we are expecting good cent of its production to South in the proud list of its manufacturing capabilities. business in garmenting also.” African countries and has a Hanung is growing at a steady rate and is looking at 20- The company will produce good distributor’s network 25% growth in the coming year. “For us the growth area premium casual and premium allover India. The manufactured is our furnishing business as the toy business is highly high-end shirts at the new shirts will initially be supplied labour-oriented; we all know that labour is getting critical facility. Established in 1996, to the domestic market and everyday so it’s better to expand business where the human by Chaganbhai Patel, C. A. later to export market after intervention is least required,” shares Bansal. Patel Textiles currently is doing preliminary feedback.

46 Apparel Online India | SEPTEMBER 16-30, 2012 industrywire

United India Exports focusing on Gulf for exports Yuti Textile sampling for France; to start garment export soon ith the traditional markets of the US and Europe not giving orders in quantities that W aharashtra based knits and we did a survey earlier existed, the question facing most exporters fabric processing unit is what to do? Among the most obvious directions M in India and found that and garment manufacturer is seeking new markets and interestingly, emerging there is huge gap in knit Yuti Textile Processors is markets like the Gulf countries are proving very supply. So we decided to potential options. United India Exports, Noida is on expansion mode. The start a knit process house. one of the exporters who have found good results company known for organic We are planning that in this market. The company having started its and dress material fabric even in the new process export 10 years ago with Gulf countries, eventually and garments house we will produce shifted to EU and US for good business and is putting mostly organic fabric. Its secured payments. However, with the market in place 60 per cent production coming full circles, the company has again started its knits will be exported and the working with Gulf buyers. process rest will be supplied to house named Indian Malltex Prints manufacturers.” with the capacity Apart from new process of 5 to 8 tonnes house, the company is also per day, which will be fully planning to start garment operational very exports and it will start with soon. Yuti Textile its organic garment brand has invested Rs. Tvach. “Sampling of Tees 7 crore on the for a buyer in France is processing unit going on and we are sure with all imported and high to get orders,” says Arvind. quality machines. Currently, Meanwhile, the company Mohammad Aslam, partner of the company who will also launch its kids was earlier working as an importer in Gulf was the company is having wear brand Gubligee in upbeat, but warned of problem areas. “Payment the capacity of 250,000 India in October. terms were the big problem with Gulf buyers, so metres woven fabric we shifted our priority to the EU and US. Now the per day. Started in 1999, Yuti is scene has changed and we are working with them Speaking to Apparel GOTS certified and deals again with little modification in payment system. Online, Arvind Pawar, CEO also in herbal dyed fabrics. There is no other way for survival as orders are 70 of the company said, “At Currently, most of its per cent less from western countries.” present we are exporting stitching job is outsourced United India Exports is also getting into domestic only organic natural dyed from its own certified retail with their in-house brand Lubaba for Indo- woven fabric mainly to vendors. With a turnover western wear and Indian ethnic wear with small European countries. While of Rs. 25 crores, the but different manufacturing and merchandising participating in BioFach, company is expecting 100 staff. The brand will be sold at chain stores. Germany recently we got per cent growth after the many enquiries about expansion.

SEPTEMBER 16-30, 2012 | Apparel Online India 47 indiacanvas

September Buyers prefer 2012 edition ‘Made in USA’ of India he September Some of the leading buying agents like Market Tedition of India UCB, Numero Uno, Reebok, Li & Fung, products at Days at Market Days, funded Texport India Inc., to name a few also MAGIC… Low Apparel under the Market visited the event. Exhibitors from Jaipur, Footfall for India House sees Access Initiative (MAI) Gurgaon, Noida, New Delhi and Ludhiana, buyers Scheme of Ministry of displayed a wide product profile covering Pavilion from Commerce & Industry, the entire value chain of the textile and Emerging Government of India, clothing industry. nterrupted by extreme Markets for inviting overseas The last India Market Days event in July Iweather and reports of flash buyers and buying 2012 generated revenue of Rs. 58 lakhs flooding, thunderstorms and agents under Reverse and the next set of Market Days will be delayed flights, the Sourcing BSM, was inaugurated by Sudhir Sekhri, organized in the month in November 2012. Zone at MAGIC opened its Chairman Export Promotion. Chairman (F As the market days progress, more and doors with exhibits for around & B), HKL Magu and Pritam Goel were also more buyers from abroad and buying offices 1,200 manufacturers from present on the occasion. “The event will are taking keen interest. over 40 countries. The Indian help the garment exporters contingents were largely find the right partners for their disappointed with the footfall, business. Through Apparel especially on the third and House, we have provided them the fourth day as the visitors with the well spaced showrooms preferred to stay in their rooms wherein they can interact and rather than going to the show in negotiate good business,” said the harsh weather. The first-time Sekhri in his welcome address. participants were particularly More than 100 showroom disappointed, especially after holders at the Apparel hearing fairly good reviews of its Mart exhibited their latest earlier shows. collections to buyers from MAGIC – A huge platform in countries like Greece, terms of sourcing and retail Australia, Botswana, South exchange for the country, Africa, Ecuador and USA. Buyers were seen busy talking business at many of the showrooms at Apparel House brought in very little business for the Indian exporters, where some claimed to have done better business than their The Fiber neighbours, while others were to Fashion left waiting for buyers to visit event he Annual Fiber will cover the complete supply chain from them. One of the factors that going more Tto Fashion show yarn to apparels and machinery also. impacted footfall was the largest international organized by The In conversation with Apparel Online, ‘Made in America’ pavilion to Southern Gujarat Paresh Patel, President of SGCCI informed, date, where Sourcing Zone Chamber of Commerce “As the market is slow in these days, such ended up proving to be one & Industry (SGCCI) will have a more kinds of events will be a push to market. To of the biggest opportunities international flavour this time. To be held enhance business opportunities we decided and highlight for the US at the Surat International Exhibition and to open the event for complete supply economy and manufacturing Convention Center from 5th to 7th October chain solutions and see the response, we units. In fact, it left the Asian will see almost thirty machines and textile are confident that more than 30 foreign companies from China, Bangladesh and manufacturers considering a bit companies will display their products along other countries participating. The last fair about the future threat of buyers with 250 companies from India.” moving closer to their home was more focused on fabric, but this year it Visitors will be able to source and see latest manufacturing units. developments in yarn, threads, fabrics, Being one of the largest events apparels, home, technical textile and textile of its kind, MAGIC presented machinery. “As for the buyers, we are hoping American businesses with a for more than 2,000 visitors; out of which unique opportunity to highlight more than 200 will be international buyers ‘Made in America’ products from Dubai, Thailand and even from China,” to the global audience. Many says Patel. He claimed that as the new exhibitors confirmed that large textile policy for Gujarat State is awaited numbers of buyers were seen and the textile and garmenting players of taking rounds of the American Gujarat are planning to diversify within the stalls, but were conspicuously textile business. Seminars on various topics absent at other pavilions. will also be held during the event. More than Events of SGCCI are always well organized, a view of last event eight associations are supporting the event.

48 Apparel Online India | SEPTEMBER 16-30, 2012 49 Apparel Online India exportstatistics

SNIPS US Import Analysis – Jan.-June 2012 Import of Apparel still in the red... Buyer-Seller event in Israel for Values down (-) 0.64%; Volumes fall (-) 4.22% the first time In a bid to target the Middle East Market, the he first half of 2012 was In fact, looking back to 2010 relatively bullish. The recent AEPC recently organized Tdisappointing for apparel – the first full year after the global Retail Manufacturers a Buyer-Seller Meet in Tel retailers in the US with imports recession ended – with its and Importers Survey by Aviv, Israel. The show was also down both in value and growth of 2.4%, the three-year Capital Business Credit found inaugurated by Secretary volumes, while the imports were span will be the three slowest that 33% of importers selling to (Textiles), Government of India Kiran Dhingra at the down (-) 4.22% in volumes, the consecutive years of economic major US retailers are seeing Tel Aviv Exhibition Centre. value took a beating of (-) 0.64%. growth, outside of a recession an uptick in their holiday Speaking on the occasion, Dr The average UVR was however or depression, back to 1930. In orders, while another 44% A. Sakthivel, Chairman AEPC higher than the same last year the second half, analyst expect report their orders are the said, “Israel is an important at US $ 3.21. Not surprisingly, consumers to spend a little same as last year. Additionally, market and with the India- there is an obvious shift from more freely, encouraged by 87% of importers said the back- Israel FTA in the anvil, we are cotton apparel to garments made lower gas prices and shrugging to-school season would hopeful of increased trade from manmade fibre (MMF) as off the modest rise in food be the same or stronger than between the two countries. AEPC for the first time is the imports of MMF garments prices from the drought. But last year’s. organizing a Buyer-Seller Meet increased 12.54% in value and business investment isn’t likely In the meanwhile, India’s in Israel to capture not only 6.17% in volumes, while imports to improve from its recent slow exports to the US continued the Israel apparel market but of garments manufactured pace, as owners and managers to decline and in the first six also US $ 11 billion apparel from cotton took a major blow await clear signs that Congress months of 2012, lost out in both market of Middle East region.” declining (-) 7.53 in value and (-) will avert tax hikes and value and volumes by (-) 9.73% The first day of the two-day 11.23% in volumes. In fact MMF spending cuts due at year-end. and (-) 13.66%, respectively. show saw over 140 buyers garments was the only segment An upturn in housing is a plus, The average UVR of the country from leading retail chains of growth in US apparel imports. albeit a small one. like Delta, Fox, Co op Israel, stood at US $ 3.65, up from US Matimli and Crazy line, Dr Although the US economy is As the year progresses, it’s $ 3.49, same period last year. Yuli Tamir, President, Shenker expected to improve slightly in more evident that the impact of Bangladesh also registered College of Engineering & the second half of the year, 2012 the 2008-2009 financial crisis downfall in both value and Design, besides many leading will be the third straight year of and subsequent recession volumes during the review fashion designers were also disappointingly slow growth – will linger for a long period, period of (-) 1.87% and present on the occasion. winding up at around 2% after crimping growth at least (-) 7.89%, respectively. The On the occasion a high level inflation. The pace of growth in through 2013. Yet, while the delegation was also mounted average UVR of Bangladeshi with the aim of exploring the first half of the year was economy is sending warning exports to the US was US $ areas of cooperation between just 1.8%, the same as for full signals, importers’ order books 2.92, up from US $ 2.74 in the Israel and India in the areas year of 2011. for the back half of 2012 are same period last year. of Textiles and Apparel. Taking this mission forward, TOTAL US GLOBAL APPAREL IMPORTS — JAN.-JUNE 2012 Chairman AEPC signed an MoU with Israel Export and Type of Apparel JAN-JUNE 2009 JAN-JUNE 2010 JAN-JUNE 2011 JAN-JUNE 2012 % Change International Cooperation Qty Value Qty Value Qty Value Qty Value Qty Value Institute. Ramzi Gabby, Chairman of IEICI, signed on Cotton 5,994.31 18,685.01 6,846.66 20,176.10 6,595.47 21,878.19 5854.472 20231.21 -11.23 -7.53 behalf of the Institute. Wool 53.23 865.73 57.27 885.15 64.78 1,037.51 56.121 1083.3 -13.36 4.41 The MoU is aimed at MMF 3,348.06 8,433.20 3,992.40 9,455.43 4,606.63 11,655.25 4890.842 13117.097 6.17 12.54 enhancing trade and Silk & Veg 192.83 925.53 179.80 826.09 206.71 985.61 187.83 898.114 -9.13 -8.88 economic relation by expanding business and Total 9588.43 28909.47 11076.13 31342.78 11473.58 35556.55 10989.27 35329.72 -4.22 -0.64 cooperation in the sphere Qty & Value in mn M2 & US $ of clothing and fashion industries, innovative TOTAL APPAREL EXPORTS TO THE US BY INDIA AND ITS COMPETITORS — JAN.-JUNE 2012 technologies and possible solutions for the textile Type of Apparel JAN-JUNE 2009 JAN-JUNE 2010 JAN-JUNE 2011 JAN-JUNE 2012 % Change industry. AEPC and IEICI will be working towards Qty Value Qty Value Qty Value Qty Value Qty Value facilitating linkages of India 508.75 1,593.75 541.52 1,694.91 542.93 1,894.71 468.776 1710.347 -13.66 -9.73 appropriate organizations Bangladesh 699.01 1,741.16 774.36 1,835.45 859.33 2,355.39 791.55 2311.45 -7.89 -1.87 that can contribute in furthering apparel trade. China 3,337.88 9,422.36 4,218.82 11,007.85 4,100.08 11,992.62 4133.05 12034.478 0.80 0.35 Sakthivel was hopeful that Pakistan 307.06 597.90 327.01 666.04 326.02 816.99 282.11 679.241 -13.47 -16.86 the MoU will go a long way in Sri Lanka 162.74 634.22 159.12 595.55 170.79 680.03 166.777 745.325 -2.35 9.60 knowledge transfer for mutual enhancement of trade. Vietnam 752.04 2,347.60 875.62 2,633.99 1,002.87 3,096.52 1036.158 3298.591 3.32 6.53 Qty & Value in mn M2 & US $

50 Apparel Online India | SEPTEMBER 16-30, 2012 51 Apparel Online India exportstatistics

US Import Analysis – Jan.-June 2012 Canada Apparel Imports: Jan.-June 2012 Trousers register decline in US, India sees major downfall Canada sees marginal growth in  With US $ 8,654.18 million worth of imports by the US in the first six months, trousers were woven imports the second largest product category imported into the US. The volumes too are huge and in the period under review, the US imported 127,174,740 dozen trousers from different Though fashion continued manufacturing locations around the world. The category could not register gains in the first to move merchandise in half of 2012 and declined (-) 8.62% in value from the same period last year, and (-) 0.51% Canadian retail with specialty in volumes. clothing stores sales seeing growth increase 7.7 per  India has seen major decline in trouser exports to the US in the first six months of 2012 cent in the first half of 2012, which is very disappointing. The total exports of trousers during the period were 2,761,313 the reflection of the same is dozens worth US $ 221.75 million. The category saw decline of (-) 11.70% in value, while not seen in the import data. volumes saw decline of (-) 24.95% against the same period last year. Analysts don’t expect robust improvement in retail sales in  Bangladesh surprising too registered negative growth in trousers category both in value and the next six months and even volume terms during the first six months of this year, though it is one of their core strengths. in apparel it is the ‘cheaper’ In value terms, the export of trousers from the country was worth US $ 1,179.34 million with products that are moving… volumes of 18,644,790 dozens. The product saw decline in values of (-) 0.83% while the  In the first six months of volumes were down (-) 16.49%. the year, Canada registered decline in value of imports by (-) 1.95%; while knitted Men’s Shirts continues to see downward movement for India garments registered a decline of (-) 4.17%, the import of woven garments increased  Among the core category of imports for the US, shirts registered decline of (-) 3.55% in marginally by 0.23%. value from the same period last year. In volume terms there was a downfall in imports during  Indian garments exported the first six months of 2012 of (-) 12.31% from the same period last year, total imports in to the Canadian market in the review period overall the category was of 18,016,002 dozens, worth US $ 1,592.68 million. saw a decline of (-) 17.86%  For Bangladesh, shirts are a major category with total exports from the country of 4,448,318 in value. The category to lose ground was the knitted dozens worth US $ 271.09 million in the first six months. The category, however, saw a segment with downfall of (-) decline of (-) 6.36 in value and (-) 13.03% in volumes. 32.24%, the woven category  For India, shirts have been a growth category and many exporters in the south, particularly saw less sharp decline of (-) 5.39%. in Chennai have thrived on this category. During the period under review, India exported US  Bangladesh too registered $ 97.51 million worth of shirts with decline of (-) 24.72% in value, while volumes decreased decline in its exports to by (-) 27.44%. Canada in the first six months of this year, the country registered decrease of (-) 2.54% in value of exports. ITEM-WISE PERCENTAGE INCREASE IN APPAREL IMPORTS BY US: JAN.-JUNE 2012 While the knitted garments were down (-) 11.69%, the Exports to USA woven categories, registered Total Imports by USA increase of 6.02%. APPAREL TYPE China India Bangladesh Vietnam  Even China, the leading Qty Value Qty Value Qty Value Qty Value Qty Value supplier to the Canadian Babies Wear -12.46 -10.17 -12.56 -11.50 -14.54 -5.13 -8.17 -4.79 -1.75 7.99 market, registered a decline in exports to Canada in the Foundation Garments -3.92 2.45 1.20 7.71 21.28 30.49 -24.53 -10.97 6.91 23.18 first six months of this year Jackets & Blazers -14.02 -7.04 -17.15 -15.50 -2.11 -2.41 -5.14 1.62 -4.71 6.04 with value of exports down by Ladies -0.37 0.18 4.21 1.89 -7.51 -1.73 -24.82 -16.08 24.04 17.47 (-) 7.37%. The country could not register gains in both the Ladies Dresses 5.77 8.58 10.20 8.27 -10.91 -2.55 -4.50 -10.07 20.06 28.82 knitted and woven category Ladies 23.48 16.08 33.97 18.54 -9.78 -3.88 45.97 33.27 22.84 12.17 with declines of (-) 7.70% and (-) 7.07%, respectively. Legwear -5.30 2.94 7.17 19.53 2.67 8.28 — — -27.49 2.21  Vietnam, however, registered Mens Shirts -12.31 -3.55 -12.35 -5.84 -27.44 -24.72 -13.03 -6.36 -23.83 -11.11 noteworthy growth in this -3.03 -5.45 -4.10 -4.10 26.30 13.14 25.75 14.76 -7.65 -13.54 period and value of exports Suits / Ensembles -10.10 11.50 -20.79 -3.40 -13.66 29.10 -26.76 6.10 1.82 -5.18 to Canada saw increase of 16.76%. The increase Sweaters -1.58 9.53 9.89 18.07 9.41 25.22 -51.84 -54.52 -58.87 -54.19 was registered in both the Trousers -8.62 -0.51 -5.05 -3.23 -24.95 -11.70 -16.49 -0.83 4.14 9.80 knitted and woven segment of 18.10% and 15.39%, T-Shirts -5.35 -3.73 2.52 -2.42 -19.18 -16.02 0.60 -6.31 1.89 4.12 respectively. Undergarments -11.04 -5.06 8.49 10.00 -33.33 -29.21 15.77 18.65 -6.90 -2.76

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Victory International Adding value to the kidswear segment…

Following the growth and new advancements in the kidswear segment globally, companies manufacturing value additions for these garments have also moved on to developing new styles and variations in their products. Chennai based Victory International established in 2009 by Nitin N Singhi and Vipul A Bhanushali, is amongst the pioneers of printing designs on garment accessories and specializes in printed buttons of all shapes, especially for kidswear…

orking together as buttons, plastic buttons, shell the mind and soul of buttons, wooden, nylon, coconut, the business, Nitin jeans buttons, cap snaps and other Wand Vipul give the garment accessories,” informs Vipul. company both experience and Established with the idea of doing marketing strength as its edge to something unique and coming up prosper and mature in the market. with new developments in design, These strengths are the reasons that the company has never ignored have propelled this four years old or compromised with the safety company into the big league, already parameters and norms. Vipul A Bhanushali working with established names and The company’s printed buttons are Partner, Victory International brands like Next, Marks & Spencer, free from toxic materials tests, along Debenhams, Mother Care, s.Oliver, with being colour fast in water. All bases, but the most demanded base Max, C & A, Van Heusen, Arrow, test regarding washing, printing at the moment are plastics and Quiksilver and many more. Claiming and the durability are adhered to. metals. Apart from this, there is a to be the preferred choice amongst “We have passed all the tests with huge demand of animal and cartoon buyers, Vipul asserts they have never SGS and Intertek and associate prints on buttons for boys and floral felt the need of nominations and are very closely with them to work on prints and polka dots on buttons doing fine without them. our products. We are aware that for girls. As far as designing of While Nitin is a printing specialist the safety parameters for kids are the buttons is concerned, since we with nearly two decades of extremely stringent, and we take work with buyers, the art-work is experience, Vipul is the marketing special care of them during our provided by them most of the time. expert, looking after business manufacturing process. We are only However, we have a fully equipped promotion and allied activities. using OekoTex standard buttons for in-house design setup to cater to “With so much experience between printing, mostly sourced from the the demands of our buyers. Our us, starting up our own unit was the Jindal Buttons and the inks used for design team is constantly coming up next logical step to grow,” reasons printing are of REACH standards,” with new designs for our catalogs,” Vipul. With a production capacity of affirmed Vipul. elaborates Vipul. 1,00,000 pieces per day, the company Even as the demand for snap With the market conditions works well with bulk orders and closures and buttons are equal in witnessing a slowdown globally Vipul products in 21 to 23 working days the market at present, brands and feels that this has not affected the and final samples within six to seven buyers of kidswear prefer to use kidswear segment as adversely and working days. printed buttons in their garments there is still a very good demand for ‘Print your imagination’ being to add an extra appeal and value to printed buttons for kidswear both the company’s motto, Victory the look of the piece. Understanding in the domestic and international International works on a number the potential and demand for the markets, particularly in Europe of customized buttons, with M.O.Q same, the company is working on and America. “We are not looking (Multiple Order Quantity) of 30 to various buttons for kids including forward to expanding for the time 50 gross per design. “We work on prints on polyester, metal, wood, being, I think it is more important to various accessories and print on shell, coconut, acrylic, nylon, etc. sustain business and we are getting metal snap fasteners, ring snap “We do manufacture an array of good and sufficient orders to pass the fasteners, eyelets, rivets, metal designs for kids in various surface storm peacefully,” concludes Vipul.

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Packaging ‘sales’ not only products r-pac India ready for every challenge Moving beyond the confines of ‘trim suppliers’, US-based r-pac India is known today as a packaging expert with a very broad product line that includes everything from insert cards, labels, and hang tags to poly bags, vinyl bags, PE sleeves, box trays, corrugated boxes, and master cartons, to name but a few of the options offered. Over the years r-pac has redefined both master and primary product packaging strategy, making packaging an integral element of marketing. In an exclusive interview with Apparel Online, Paulose Parakkadan, Operations Director, r-pac India discusses the changing dimensions of the packaging industry and how r-pac is meeting these challenges.

orging strategic “Our strength lies partnerships with top in the ability to retailers, among them Walmart, Target, Sears/Kmart, forge partnerships JCPenney, Kohl’s, Macy’s, and in each country to Bed Bath & Beyond, r-pac has become a major resource in offer a flexible and conceptualizing packaging wide product range. ideas that maximize a product’s The global volume ability to sell… the ultimate aim of every retailer and brand. that we execute “Many projects have taken as gives us greater long as 2 to 3 years to finalize, raw material as presentation discussions start almost the day the product purchasing power is conceptualized but, on an which enables us average, samples take about to offer competitive 10 days after confirmation of concept. The majority of time rates.” is spent on the drawing board, and we don’t bill that time,” says Paulose Parakkadan Operations Director, r-pac India Paulose. He emphasizes that packaging is no longer about only safe transportation but it is also a powerful tool to enhance cartons (transit test compliant), ability to forge partnerships in sales, and r-pac has established itself as a creative solution header cards, inserts, stickers, each country to offer a flexible provider for many global brands hangtags and, most recently, bio- and wide product range.The and retailers. degradable poly bags for Gap, global volume that we execute Old Navy and Banana Republic. gives us great raw material r-pac has made a major purchasing power which enables packaging contribution Servicing India since the early us to offer competitive rates,” in the field of corrugated 1990s, r-pac International Corp reasons Paulose.The concept packaging and poly bags for opened an India office in 2003 behind r-pac’s working approach US and European retailers and and since then has expanded its is to keep service and supply as department stores. This includes partnership model of operating. local as possible. both offset and flexo printed Packaging, especially poly bags items like boxes, trays, corners, and printed corrugate packaging, A current focus in packaging gift boxes with APET, PDQs, bins, was always a challenge for many is sustainable materials, and pallet displays, 3-ply master in India. “Our strength lies in the r-pac is geared to keep pace with

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the trend. “Earlier, it was white packaging now it’s all brown, because the material used is recycled and the demand for use of ‘natural’ and renewable resources is very strong with international buyers,” says Paulose. r-pac’s structural Packaging designers and engineers work is no longer to ensure that its packaging is recyclable. Recently they about only safe designed a master carton for a major client with cleverly transportation crafted natural lock slits that but it is also a do not open in transit, replacing the need for cello tape. “New powerful tool to technologies have empowered enhance sales, the sustainable movement with the manufacture of very Display of some of the packaging options r-pac offers and r-pac has strong packaging from recycled material,” adds Paulose. established itself Another aspect of great few are approved, but that is our is planning to organize an as a creative importance when working on a own quest for excellence,” says ‘Inspiration Day’ to showcase global platform is consistency Paulose. And with this philosophy, the variety of packaging ideas solution provider of colour on the packaging r-pac India has been designing, that they have provided and for many global irrespective of the product’s manufacturing and supplying from which the teams can country of origin. r-pac achieves both primary and secondary gather concepts that could work brands and global colour consistency packaging to the specifications for them. Very upbeat of their via a well equipped colour and standards of global clients capabilities Paulose concludes, retailers. A measurement system for exact over the last few years, including “We try and address individual current focus reproduction and printing of Walmart, Target, K-mart, SAM’s, needs, ranging from small colour on various materials. “On JCPenney, and Hanes. quantities to unique materials in packaging an apple-to-apple basis we are The company is also working and concepts, and this has is sustainable very competitive, as we bill for extensively with Welspun on made r-pac a preferred choice only the final product and not for many towel and sheet set for many buyers and exporters. materials. the extra miles we go to create programs for the international Going forward r-pac’s aim is to a consistent, quality product. market. To share market never say no to any challenge Sometimes as many as 100 trends with various Welspun and keep pace with new samples are shown and only a teams, including buyers, r-pac packaging trends.”

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LABELS / TAGS / BARCODES

LABELS / TAGS / BARCODES

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SEPTEMBER 16-30, 2012 | Apparel Online India 59 60 Apparel Online India Sambatur Sourcing Looking to enter the US market soon

urgaon based buying categories and are not taking us both grow together. Once we house Sambatur products of similar nature from have consolidated sourcing for GSourcing, catering to the any other buying office. women’s wear, we would like needs of buyers looking for mass With a collection that to expand into jerseys for men and premium range women’s ranges from jerseys, woven with the same buyer base,” wear in Germany, Netherlands garments, leather products and concludes Padma. and France, is shifting its base accessories, the FOB’s of the At present, Padma is consulting to a new and more spacious buying house vary anywhere with some apparel companies office in the city. The buying between 6 Euros to 70-80 Euros for improvement in systems of agency started its operations 2½ with order sizes starting from production and quality. She is all years ago under the leadership Padma Reddy Director, Sambatur Sourcing 800 pieces and going up to 15,000 set to launch her book, The Smart of Padma Reddy, a recognized pieces. While most of the buying Merchant via the Triburg Center figure in the industry, known “Despite, what people say, the houses are running to rope in big for Learning, a ‘must have’ for for her work and experience stock market has shown that orders, Padma is fine with small every merchandiser in all supplier in the field. She has been the US economy is performing quantity orders and is working countries. She has also come up associated with both the buying really well and business is on the towards forming credibility for with a training programme for and manufacturing side of the upsurge. Though, I’m not sure her buying office. “I believe in the trainers of sewing machine business since having worked how long this will take but, we’ll working towards building a good operators, and is working towards with companies like Triburg and definitely enter the US market,” credibility and providing my conducting training programs Orient Craft. opines Padma. All the buyers buyers with quality products as in Orissa and other sectors for The buying office at present working with Sambatur have this brings your buyers back to the trainers of sewing machine is looking to expand into the given them exclusive rights of your doorstep. I am confident operators in institutes set up US as their new market base. sourcing on particular product that mutual respect will help under the NSDC scheme.

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