It's About Your Journey!
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New Brand. New Look. New Direction. IT’S ABOUT YOUR JOURNEY! 2015-16 Annual Report INTRODUCTION Dear Member, As I began to compose this letter I realized how quickly my first year passed as your President. It was a year that had many rewarding moments. It was a year to remember. It was a year of change. We reaffirmed our mission, which is to provide our members with quality professional development and educational programs that assist us in improving the quality and popularity of the game. We evolved our existing programs to reflect the work the WBCA is currently doing, as well as began CONTENTS the development of new programs to reflect the work we plan to do in the coming years. Most significantly, we launched a new brand, a new visual Introduction ................................................... 2 identity and a new website — all based on reflecting and meeting our members’ needs as coaches of girls’ and women’s basketball. Executive Director Danielle Letter to Members ....................................... 3 Donehew has provided outstanding leadership, and the WBCA staff has Membership Report ............................... 3 displayed tremendous dedication and commitment to serving us. Without their stewardship of our Association and its many programs the accomplishments of Strategic Plan 2014-18 ...........................4 the past year would not have been possible. Your Coaching Journey ........................ 5 This annual report for the 2015-16 membership year summarizes those many accomplishments. It also recognizes, once again, the more than 680-plus The Story of a Logo ............................... 6 individuals and teams who were honored for their performances on the court and in the classroom, as well as their contributions to the Association. Financial Report ...................................... 7 Even as we celebrate our accomplishments in the year just past, we have 2015-16 WBCA Board of Directors ........ 8 already begun earnestly implementing our exciting plans for the 2016-17 WBCA Staff ...................................................10 membership year. I wrote to you in September regarding some of those plans. That email is reprinted for your convenience at the end of this report. Recognition ....................................................11 Our first 35 years have been a time of accomplishment and also lessons learned. Looking Ahead ...........................................22 Now, with a new brand identity as our guide, we are more committed than ever to accomplishing our mission and realizing our vision of being coaches united for the good of our game. Warmly, Coquese Washington Head Coach, Penn State University President WBCA 2015-16 ANNUAL REPORT 2 LETTER TO MEMBERS The 2015-16 membership year was has made us who we are. From the one of the most exciting in our 35- fight to get and keep Title IX on the New Brand. year history! We pivoted our focus — books, to the beginning and end in a big way — from being about the of the AIAW, through new playing New Look. work of the Association in general to rules and recruiting regulations, and, being about your needs as members. ultimately, to women’s basketball New Direction. And we changed our brand, our becoming a global sport, the WBCA visual identity and our website to has been a consistent voice for reflect it. coaches of the game. IT’S All of this, however, didn’t just But in talking about who we want happen overnight. We actually to be now and in the future . well, started about two years ago — that’s a more complicated question, ABOUT shortly after I took over as your isn’t it. Before we could answer it, we executive director — when our had to understand how you — our leadership and staff started to members — saw the WBCA now. consider the WBCA’s future, and how YOUR to write the next chapter of its story To help with this difficult task, as an organization. It wasn’t easy. we hired Global Prairie, a digital marketing firm based in Kansas JOURNEY! We honor our history. The work and City, Missouri, which immediately words and incredible leadership of began talking about the WBCA with Letter to Members the coaches who helped shape this members and nonmembers alike, as organization over the last 35 years well as reviewing the results of past 2015-16 MEMBERSHIP REPORT Nonscholastic Youth Coaches 1.0% WNBA/Pro Coaches 0.1% The WBCA membership totaled 3,957 as of September 12, 2016, which breaks down as follows: Other 12.9% NCAA Division I Coaches – 1,423 NCAA Division II Coaches – 451 NCAA DI NCAA Division III Coaches – 512 Administrators Coaches 36.0% NAIA Coaches – 158 9.8% Junior/Community College Coaches – 157 Scholastic Coaches Scholastic Coaches – 312 7.9% Non-Scholastic Youth Coaches – 31 NAIA J/CC Administrativors — 390 Coaches Coaches 4.0% WNBA/Other Pro Coaches – 13 4.0% NCAA DII Other* – 510 NCAA DIII Coaches Coaches 11.4% 12.9% *–Other includes NCCAA coaches, USCAA coaches, independent college coaches, international coaches, retired/inactive coaches, athletes, fans, allied business/organizations, etc. WBCA 2015-16 ANNUAL REPORT 3 LETTER TO MEMBERS (cont’d) STRATEGIC PLAN 2014-18: WHO WE ARE. WHAT WE DO. STEWARDSHIP Lead in growing the popularity and participation in women’s basketball by focusing on the quality of play and the marketing and promotion of the game at all levels. FUNDING EDUCATION Ensure the fiscal stability of the Improve the profession by providing organization through a balanced leadership, ethical and professional multi-year plan utilizing dues, development opportunities that grants, sponsorships and other assist coaches in becoming better revenue sources. teachers, mentors and role models. MEMBERSHIP ADVOCACY Grow the association’s Interact with the sport’s governing membership base at all bodies on all levels in the development levels of the sport. of playing rules, quality of officiating and other legislation that regulates competition in the sport. Our vision reflects who we are The WBCA is the unified voice of coaches of women’s basketball and leads in the growth and management of the sport. The WBCA will have a dynamic partnership with the sport’s governing bodies on all levels and will be the premier source of professional development and educational programs on coaching, operations, branding and marketing that assist its member coaches in improving the quality and popularity of the game. Our strategic goals reflect what we do The WBCA’s five strategic goals fit within the five core services the Association provides its membership — Stewardship, Education, Advocacy, Membership and Funding. membership surveys and conducting its members — its brand — needed teachers and great mentors to new ones. to be rediscovered. With plenty your athletes as well. Because they of online education accessible to deserve the very best of you and us. I can tell you that in our focus our members and an abundance of Because you need to have every tool groups and discussions over the coaching clinics around the country, available to shape your athletes into last couple of years there was we had to look at where we can strong women and lifelong fans and plenty of uncertainty about what carve out our unique niche. advocates of the sport. need we filled. One thing was fairly clear to everyone — we hold the The WBCA needs to be the place convention. And, by most accounts, Our New Brand: Where where coaches — from high school we do a pretty outstanding job of Leadership in Women’s to the highest levels of the college creating valuable programming and Basketball Lives game, from AAU to the WNBA — can networking for you during the week come together freely, share their of the Women’s Final Four. Members, What we came to realize is that the achievements, exchange ideas, and however, weren’t sure about who we WBCA needs to be the place were find solutions to the challenges they are outside of those few days of the leaders of women’s basketball are face — both on the court and off. convention each year. created. Not only should we be focused on helping you be great The WBCA is more than an So, we knew the WBCA’s promise to coaches, but great leaders, great organization. We are a living, WBCA 2015-16 ANNUAL REPORT 4 LETTER TO MEMBERS (cont’d) breathing community — a powerful WBCA Convention in Indianapolis. Following Convention we began one — whose strength lies in the We also spent much of the first half opening up additional channels experience, expertise and active of the 2015-16 membership year for members to connect with and participation of each and every designing and building a totally learn from each other. And we are member. A true place of association, new website, which likewise we developing more targeted programs where all of you bring to the table launched the week of Convention, for coaches at every “mile marker” your own individual story — your that will become the cornerstone for along their coaching journey. coaching journey. And yet it is also delivering on our new brand as we a place where you can look around feed and grow this community. at your peers and feel connected The new WBCA.org because you are all united in And speaking of Convention, we your undeniable, unwavering and reimagined it as well, beginning each The new WBCA website, redesigned unstoppable passion for coaching day with general sessions we called and rebuilt from the ground up, offers women’s basketball — a commitment respectively Ignite! Engage! Excel!, members a year-round platform for that is inspiring. which featured outstanding keynote education and sharing. speakers with relevant messages With this new brand in hand, we that set the tone for the day, an • An expansive Coaching Library worked with Global Prairie to develop opportunity for us to share with you houses hundreds of videos, a new visual identity (new logo and some important updates about the including WBCA Convention color palette) that reflects our new Association and where it is headed, sessions, audio files, and plays and uplifting, forward-looking direction, and during which we honored drills all of which are organized by which we unveiled during the 2016 together the 2015-16 award winners.