Brand RoadMap / Cantele

OUR VISION: HOW DO WE BUILD THIS BRAND?

1. Educate on (sole, mare e vento) as a rising star in the world of Italian in Salento goes back to the Greek colonization of the area that they called Messapia (land in between the seas) Sole, mare e vento (sun, sea and wind) don't just rhyme with Salento but describe an ideal growing environment for such as Negroamaro and Primitivo that can thrive in extreme heat but need the proximity of the water and constant wind to cool off at night. 2. Great distribution (but untapped potential on premises) Cantele came to us with a big footprint but the on premise distribution has enormous margin of improvement The affordable price of the Classica line allows for btg placements in a lot of different environments, not just Italian restaurants. The clean and fruity style of these wines makes them appealing to a great variety of customers.

3. Puglia is getting hotter (in a good way…) Puglia and Salento in particular, is attracting tourists from all over the world including a great deal of Americans The enormous amount of tourists visiting Firenze and Toscana was a major factor in the success of wines such Chianti or Brunello in the US. The same will happen soon for Negroamaro and Primitivo

BRAND SELLING POINTS AND PRIORITIES: 1. Great wines for a fair price (no tricks, just plenty of sun) Cantele has been selling high quality affordable wines for almost three decades in the US Ideal growing conditions in Puglia southernmost region and moderate land cost allow for good pricing without compromising the quality. 2. Simplicity and continuity Cantele produces seven wines with only three grapes and one of those is ! Very easy to memorize and to present to the market. Cantele has been very consistent in delivering excellent wines every year creating a sense of deep trust among its clientele. 3. Great knowledge of the US market and support After 27 years on the market, our friends at Cantele are fluent in English and have great knowledge of our market. Brand ambassador and proprietor, Paolo Cantele, spends a great deal of time in the US every year and his very familiar with the diversity of our market and they are willing to support sales with every means necessary.

ESSENCE: WHAT IS THE BRAND REALLY ABOUT? 2019 Priorities 1. Salice Salentino Riserva Located in Salento, the Southern portion of Puglia, Cantele has been delivering high quality wines at great price for three 2. Primitivo generations. From the fresh varietal expressions of the Classica line to the beautiful complexity of their award winning Amativo, Cantele wines always impress for the great value they represent. 3 Amativo

www.LLSWine.com 4 Teresa Manara Chardonnay

1 : 2018 2018 2016 2015 2017

VARIETAL: Chardonnay Negroamaro Primitivo Negroamaro Chardonnay

APPELLATION: IGT Salento IGT Salento IGT Salento DOC Salice Salentino Riserva IGT Salento

SIZES: 750 ml 750 ml 750 ml 750 ml 750 ml

VINTAGE RELEASE DATES: Winter 2019 Winter 2019 Spring 2018 Spring 2018 Summer 2018

Market/Region:

On-Premise (70%): Italian On-Premise (60%): Italian On-Premise (60%): Italian On-Premise (60%): Italian On-Premise (70%): upscale dining, CHANNEL MIX: restaurants, trattoria, bistro restaurants, trattoria, bistro restaurants, trattoria, bistro restaurants, trattoria, bistro italian restaurants Off-Premise (30%):independent Off-Premise (40%):independent Off-Premise (40%):independent Off-Premise (40%):independent Off-Premise (30%): boutique retails, retail chains retails, retail chains retails, retail chains retails, retail chains shops, independent retails Tormaresca, Schola Sarmenti Leone de Castris, Taurino, Schola Tenute Rubino, Conti Zecca, Li Leone de De Castris, Taurino, Tormaresca, Tenuta di Cefalicchio THE COMPETITION: Sarmenti, Rosa del Golfo Veli, Rosa del Golfo, Fabiana Castello Monaci, Li Veli, Apollonio

SRP: $15.99 SRP: $15.99 SRP: $15.99 SRP: $15.99 SRP: $24.99 Feature: $14.99 Feature: $14.99 Feature: $14.99 Feature: $14.99 Feature: $23.99 PRICING: Deepest: $12.99 Deepest: $12.99 Deepest: $12.99 Deepest: $12.99 Deepest: $19.99 Never: Never: Never: Never: Never: BTG: $ 9- 11 BTG: $ 9- 11 BTG: $ 9- 11 BTG: $ 9- 11 BTG: $ 15-16 Wine List: $ 35-45 Wine List: $ 35-45 Wine List: $ 35-45 Wine List: $ 35-45 Wine List: $ 49-59 Section: white wines, classic Section: Rose' wines, Section: red wines, indigenous Section: red wines, indigenous Section: white wines, classic grapes, Southern , Puglia indigenous/local grapes, Southern grapes, , Puglia grapes, Southern Italy, Puglia grapes, Southern Italy, Puglia WINE LIST GUIDELINES: Italy, Puglia Listing: Cantele Chardonnay Listing:Cantele Negroamaro Listing:Cantele Primitivo Salento Listing:Cantele Salice Salentino Listing:Cantele Chardonnay Salento Rosato, Salento Riserva DOC Teresa Manara, Salento Cantele is known for pioneering A rose' from the "Provence of One of the best Primitivos in its Nothing screams Salento more Single Chardonnay Chardonnay in Puglia. A fixed Italy”, this wine has a good price range. This and style than this wine. Negroamaro at its from old vines. Unmistakably staple on many wine lists for following across the Country for appeals both to new and old best for a fair price, this is by far "Pugliese" and unique in thew almost three decades. While it's its beautiful color (not too dark world wine aficionados. Very Cantele's greatest hit. world of Chardonnay. A Key Selling Points: a "must have" for Italian not too light) and aromatic versatile, it can be the perfect necessity for those "Italian only restaurants, it has many more intensity. companion to a great variety of wine lists" it won't look bad on outlets due to the great value food. the shelves among other great that it represents. chardonnay from around the world. PRODUCT SPECS: UPC 0 98709 02022 1 0 98709 02023 8 0 98709 02024 5 0 98709 02025 2 0 98709 02026 9 SCC 10098709020228 10098709020235 10098709020242 10098709020259 10098709020266 Case pack 12/750 12/750 12/750 12/750 6/750ml Case Dimensions (L/W/H in inches) 12x9.8x12 12x9.8x12 12x9.8x12 12x9.8x12 10.50/7.80/12.50 Case Weight in pounds (lbs.) 35 35 35 35 18 Pallet (Height/cases per layer /Cases per 5/14/70pallet) 5/14/70 5/14/70 5/14/70 5/23/115 Closure Synethetic cork Synethetic cork Synethetic cork Natural cork Natural cork

ALCOHOL % 12.5% 13.0% 13.5% 13.0% 13.5%

2 2015 2015

Negroamaro Negroamaro/Primitivo

IGT Salento IGT Salento

750 ml 750 ml

Autumn 2018 Autumn 2018

On-Premise (70%): upscale dining, On-Premise (70%): upscale dining, Italian restaurants Italian restaurants Off-Premise (30%): boutique wine Off-Premise (30%): boutique wine shops, independent retails shops, independent retails Leone de Castris, Apollonio, Schola Leone de Castris, Apollonio, Schola Sarmenti Sarmenti

SRP: $34.99 SRP: $39.99 Feature: $33.99 Feature: $36.99 Deepest: $29.99 Deepest: $34.99 Never: Never: BTG: BTG: Wine List: $ 60-75 Wine List: $ 70-80 Section: red wines, Section: red wines, blend, indigenous/localgrapes, Southern indigenous/localgrapes, Southern Italy, Puglia Italy, Puglia Listing:Cantele Negroamaro Listing:Cantele Amativo Teresa Manara Single vineyard from old vines, First ever blend of Negramaro this wine shows what and Primitivo, the two most Negroamaro can achieve. Only a iconic grapes of Salento. Award few, very talented winemakers winning and enormous value can push this grape to these among Puglia's best wines. heights, this is a solid alternative to a more popular grape in its category.

0 98709 02027 6 0 98709 02028 3 10098709020273 10098709020280 6/750ml 6/750ml 10.50/7.80/12.50 10.50/7.80/12.50 22 22 5/23/115 5/23/115 Natural cork Natural cork

14.0% 14.5%

3 4 5 6 7 8 9 10 11 12 13 14 15