CFDA Awards 2019 POST EVENT REPORT CONTENTS
§ Page 4: Methodology
§ Page 6: Coverage Summary
§ Page 8: Overview for May 27th to June 9th
§ Page 9: Top Social Accounts
§ Page 10: Top Online Media
§ Page 11: Top Countries by MIV
§ Page 12: Voice Metrics
§ Page 14: Voice - Media
§ Page 17: Voice - Owned Media
§ Page 19: Voice – Influencer & Celebrities
§ Page 21: Voice – Partners
§ Page 23: Highlights
2 COMMON EXPRESSIONS
§ MIV – Media Impact Value
§ AVG MIV – Average Media Impact Value
§ FLC – Fashion Luxury and Cosmetics
§ No. – Number
§ B – billion
§ M – million
§ K – thousand
§ Eng. Rate – engagement rate
§ Galleries – multiple images within an online article that can be visualised in a slideshow mode.
3 METHODOLOGY
§ We pulled data from 27/05/2019 to 09/06/2019
§ DATA SOURCES: Online Media, Blogs, Instagram, Facebook, Twitter & YouTube
§ REACH: potential readership of the posts based on the sum of followers for a post on social Media and audience of a website for articles
§ ENGAGEMENT : sum of the likes, comments, retweets and shares
§ ENGAGEMENT RATE: is only applied on social Media and is calculated base on reach and engagement.
§ PLACEMENTS: amount of product placements within Online, Print and Social Media.
§ Media IMPACT VALUE (MIV): Our Media impact value algorithm measures the impact of all relevant Media placements on all channels (online, social, print), inclusive of paid, owned, earned mediums in order to derive a quantitative number for performance outcomes. In order to capture the most accurate Media value for Fashion, Luxury and Cosmetics companies (FLC), our proprietary algorithm relies on widely shared criteria, such as audience and engagement, combined with FLC-specific market data and our internally engineered content quality score to deliver an accurate Media impact value.
§ Influencers : celebrities or Influencers or voices who spoke about the event.
§ Partners: designers and retailers speaking about the event.
4 MEDIA RANKING
Media have been rated manually by an industry expert to assess it's relevance towards the Fashion, Luxury and Cosmetics industry in terms of audience and content. The main criteria that are taken into account when scoring those Medias include the quality and specificity of the content as well as the quality of the audience (FLC targets or not).
According to this process each Media is ranked from 4 (= high quality, FLC-specific, Media) to 1 (= very low quality Media) or even 0 (= excluded from the panel):
4 : high FLC quality content and audience Example: vogue.com > High Quality + FLC specific = 4
3 : good FLC content and audience Example: nytimes.com > High quality + generalist = 3
2 : medium FLC content and audience msn.com > medium quality + generalist = 2
1 : low FLC content and audience dealnews.com > very low quality content + generalist = 1
0 : not detected as to be in the panel of the industry for the moment borsaitaliana.it > finance-focused = out of scope = 0
5 COVERAGE SUMMARY EXECUTIVE SUMMARY
TOTAL EVENT METRICS (Online & Social)
Potential Reach 9.1B
Engagement 10.9M
MIV $31.9M
Placements 9.1K
§ Top Voice (by MIV): Media ($ 20.2M / 63%)
§ Top Channel (by MIV): Social ($ 21,4M / 67%)
§ Top Channel (by Placements): Online ( 5.8K / 64%)
§ Top by Country (by MIV): USA ($ 20.5M)
§ Top Media Outlet (by MIV): Vogue US ($2M / 168 Posts)
§ Top Influencer/Celebrity (by MIV): Jennifer Lopez ( $2.2M)
§ Total Owned Media (CFDA Social): $580K (168 Posts)
§ Top Partner Voice (by MIV): Ralph Lauren ($665.4K)
7 CHANNEL BREAKDOWN ONLINE & SOCIAL May 27th to June 9th
TYPE MIV PLACEMENTS ENGAGEMENT REACH
ONLINE $10.6M 5.8K 15K 5B
SOCIAL $ 21.4M 3.2K 11M 4B
COVERAGE TIMELINE (by MIV) Online, 33%
5/27/19 5/31/19 6/4/19 6/8/19 Social, ONLINE SOCIAL 67%
CHANNEL BREAKDOWN (BY MIV) $14.7M
$9.7M
$4.3M $2M $836K $429 $72K
Instagram Online Facebook Twitter Gallery YouTube Blog
8 TOP SOCIAL ACCOUNTS SOCIAL May 27th to June 9th (No owned Media included)
ENGMT VOICE TYPE ACCOUNT MIV POSTS REACH %
Celebrity Jennifer Lopez $1,716,432 2 1.48 189,517,848
Celebrity Gigi Hadid $1,448,230 2 1.81 96,341,296
Celebrity Bella Hadid $1,102,213 2 2.23 49,521,202
Media US - Vogue $690,812 22 0.00 196,201,030
Media US - Vogue $657,893 42 0.00 573,471,373
Partner WW - Ralph Lauren $612,002 6 0.54 63,383,604
Media US - Vogue $554,142 4 0.39 93,570,540
Media Fashion Bomb Daily - US $528,526 53 0.12 74,092,751 Owned Media CFDA $444,072 61 0.37 43,241,436
Media Hugo Gloss $423,199 8 0.18 95,629,032
Celebrity Winnie Harlow $420,659 2 2.35 12,285,928
Celebrity Jennifer Lopez $382,122 2 0.11 88,293,254
Media Vogue Runway $351,371 12 0.22 54,378,242
Influencer Ashley Graham $338,496 1 2.86 8,542,918
Celebrity Alex Rodriguez $323,455 1 9.05 2,900,833
Media BellaNaija $299,362 43 0.03 48,529,112
Partner WW - Louis Vuitton $273,463 2 0.34 64,163,696
Celebrity Ciara Princess Harris $230,520 1 0.78 22,380,543
Partner Christian Siriano - WW $229,238 7 1.41 8,713,173
Media Just Jared $227,529 17 0.69 16,563,703
9 TOP ONLINE MEDIA ONLINE May 27th to June 9th
AVG PUBLICATION MIV PLACEMENTS MIV
Daily Mail $1,580,197 $18,374 86
QQ CN $1,281,968 $106,831 12
POPSUGAR $232,434 $1,392 167
Elle US $218,065 $19,824 11
Vogue $192,029 $1,920 100
USA TODAY $191,096 $9,555 20
People $176,827 $4,534 39
BuzzFeed $149,319 $2,333 64
The Inquisitr $126,419 $3,951 32
Elle United Kingdom $122,696 $3,718 33
Footwear News $98,060 $2,581 38
E! Online Australia $95,755 $8,705 11
TCH UA $90,541 $7,545 12
Cosmo.Ru $89,017 $22,254 4
The Telegraph $87,936 $2,045 43
E! Online UK $86,193 $8,619 10
新浪首页 Sina.com $84,032 $84,032 1
WWD $81,400 $1,985 41
E! Online Canada $78,957 $8,773 9
Vogue Brasil $78,398 $7,840 10
10 TOP COUNTRIES BY MIV ONLINE & SOCIAL May 27th to June 9th
COUNTRY MIV
United States $20,520,834
United Kingdom $3,001,854
China $2,272,764
France $976,786
Spain $820,600
Canada $613,801
Germany $417,989
Italy $367,033
Mexico $358,719
Russia $351,062
Brazil $332,890
Australia $321,103
Ukraine $186,757
Argentina $109,782
Saudi Arabia $108,956
Peru $105,598
Taiwan $92,183
Portugal $79,847
Netherlands $71,883
Belgium $70,532
11 VOICE METRICS BREAKDOWN BY VOICE ONLINE & SOCIAL May 27th to June 9th
SHARE OF VALUE BY VOICE (MIV)
Partners 7% Owned Media 2%
Influencers 28% Media 63%
VOICE MIV AVE MIV PLACEMENTS
MEDIA $20.2M $2.8K 7K
INFLUENCERS $ 9M $6K 1.5K
OWNED MEDIA $581K $3.5K 168
PARTNERS $2.2M $11K 199
13 MEDIA ONLINE & SOCIAL May 27th to June 9th
PUBLICATION MIV AVG MIV PLACEMENTS
US - Vogue $2,094,876 $12,469 168
Daily Mail $1,580,197 $18,374 86
QQ CN 1,281,968 $106,831 12
Fashion Bomb Daily - US $627,653 $5,978 105
Hugo Gloss $606,754 $25,281 24
CHANNEL SPLIT BY MIV
Social 48% Online 52%
$9.7M CHANNEL BREAKDOWN BY MIV
$4.7M $3.2M
$1.6M $837K $159K $6.2K
Online Instagram Facebook Twitter Gallery YouTube Blog
14 TOP MEDIA ONLINE & SOCIAL May 27th to June 9th
PUBLICATION MIV AVG. MIV PLACEMENTS
US - Vogue $2,094,876 $12,469 168
Daily Mail $1,580,197 $18,374 86
QQ CN $1,281,968 $106,831 12
Fashion Bomb Daily - US $627,653 $5,978 105
Hugo Gloss $606,754 $25,281 24
US - Elle $536,482 $14,902 36
People - WW $469,536 $8,859 53
Vogue Runway $351,371 $29,281 12
Pop Sugar Beauty - WW $329,683 $1,873 176
BellaNaija $310,170 $6,330 49
US - WWD $308,856 $3,634 85
Just Jared $259,996 $5,652 46
US - Instyle $247,903 $6,700 37
USA TODAY - WW $233,606 $10,157 23
BR - Vogue $200,275 $8,708 23
Buzzfeed - WW $190,998 $2,938 65
GB - Elle $189,771 $4,994 38
Vogue - FR $165,999 $7,217 23
The Inquisitr - US $157,279 $4,494 35
New York Times Fashion & Style $155,571 $22,224 7
15 MEDIA TOP PLACEMENTS May 27th to June 9th
MIV $204K
Engm 150.5K Engm rate 0.64% Vogue Magazine
MIV $189K
Engm 132.5K Engm rate 0.56% Vogue Magazine
MIV $110K
QQ.Com URL Article Link
MIV $92K
Engm 56K People Magazine Engm rate 0.88%
16 OWNED MEDIA SOCIAL May 27th to June 9th
AVG CHANNEL MIV ENGAGEMENT POSTS MIV CFDA $ 580K $3.4K 0.31 168 (owned Media)
AVG CHANNEL MIV ENGAGEMENT POSTS MIV
$444K $7.3K 0.37 61
$85.6K $996 0.06 86
$51K $2.4K 1.19 21
TIMELINE BREAKDOWN
17 OWNED MEDIA TOP POSTS SOCIAL May 27th to June 9th
MIV $24K
ENGT 12.5K ENGT RATE 1.77%
MIV $19.4K
ENGT 10.7K
ENGT RATE 1.5%
MIV $19K
ENGT 11.2K ENGT RATE 1.57%
MIV $18.5k
VIEWS 142K ENGT RATE 0.5%
MIV $14k
ENGT 7K
ENGT RATE 1.007%
18 TOP INFLUENCERS & CELEBRITIES ONLINE & SOCIAL May 27th to June 9th
INFLUENCERS MIV AVG MIV PLACEMENTS
Jennifer Lopez $2,287,674 $381,279 6
Gigi Hadid $1,448,230 $724,115 2
Bella Hadid $1,102,213 $551,107 2
Winnie Harlow $420,845 $105,211 4
Alex Rodriguez $323,455 $323,455 1
Ciara Princess Harris $287,890 $71,972 4
Ashley Graham $338,496 $338,496 1
Lil Miquela $210,227 $70,076 3
Joey Badass $157,826 $157,826 1
Rachel Zoe $151,481 $9,468 16
19 INFLUENCERS + CELEBRITIES TOP POSTS May 27th to June 9th
MIV $1.4M
Engm 2.5M Engm rate 2.6% Jennifer Lopez
MIV $800.5K Engm 1.1M Engm rate 2.26%
Gigi Hadid
MIV $647.6K Engm 648K Engm rate 1.34%
Gigi Hadid
MIV $591k Engm 614K Engm rate 2.48%
Bella Hadid
MIV $511k Engm 490K
Engm rate 1.97%
Bella Hadid 20 PARTNERS SOCIAL May 27th to June 9th
PARTNER MIV AVG MIV POSTS
Ralph Lauren $665,463 $51,189 13
Louis Vuitton $273,463 $136,731 2
Michael Kors $255,347 $36,478 7
Christian Siriano $236,859 $18,220 13
Vera Wang $197,484 $15,191 13
Alexander Mc Queen $112,870 $37,623 3
Diane Von Furstenberg $86,612 $6,662 13
Valentino Garavani $79,375 $15,875 5
Thom Browne $75,002 $3,261 23
Oscar de La Renta $64,486 $9,212 7
21 PARTNERS TOP POSTS May 27th to June 9th
MIV $231.5K Engm 142K Engm rate 1.34%
MIV $147.5k Engm 128K Engm rate 0,4%
MIV $126k Engm 89K Engm rate 0,27%
MIV $121.7k Engm 75.7K Engm rate 0,716%
MIV $102.7k Engm 61.4K Engm rate 0,75%
22 HIGHLIGHTS ONLINE & SOCIAL May 27th to June 9th
Jennifer Lopez x CFDA Coverage MIV: $6.8M Posts: 2.5K Owned Media: $2.28M / 6 Posts
Barbie x CFDA Coverage MIV: $1.1M Posts: 550 Owned Media: $347K / 6 Posts
Brandon Maxwell x CFDA Coverage MIV: $2.4M Posts: 950
23