2021-2022
1 Who We Are 2 Demographics 3 Print Rates 4 Ad Specifications 5 Classifieds 6 Web 7 NearPitt 8 Social Media 9 Visitor’s Guide Publication Schedule 1
Who We Are
/////////////////////////////////////////////////////////////////////////////////////// The Pitt News is an independent, student-run multimedia news organization located on the Pitt Oakland campus.
We publish 10,000 copies every Wednesday & distribute to 100 sites on cam- pus. We publish an exclusive digital editon every Monday, Wednesday, and Friday.
The Pitt News can help you reach a market of over 40,000
28,000+ 12,000+ Students Faculty & Staff
Nearly 9 out of 10 copies of The Pitt News are picked up by a reader.
In an average week, more Pitt students read The Pitt News than any other local news source.
70% of all Pitt students subscribe to at least one medium of The Pitt News: Print // Online // Mobile // Social Media
* Grotta Marketing Research Survey, Apr. 2014 2
Demographics
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Our student readers are composed of:
52% 48% Female Male
In an average, nine-month academic year, this is how Pitt students spend their money: Hygiene $13 Million
Leisure $22.5 Million Food $108 Million
Style $29 Million
Food Breakdown:
$60 Million is spent on groceries, $33 Million is spent on eating out, and $15 Million is spent on alcoholic beverages.
Plus, tens of thousands of faculty, staff, parents, and Pitt alumni contribute over $253+ Million more to enjoy the many neighborhoods of Pittsburgh. 3
Print Rates
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/////////////////////////////////////////////////////////////////////////////////////// Per Ad Multimedia Campaign Investment
Open 4x 8x 15x 30x
per per per per per Full Page $1,300 ad $1,145 ad $945 ad $840 ad $775 ad per per per per per 1/2 Page $755 ad $680 ad $570 ad $485 ad $435 ad per per per per per 1/4 Page $445 ad $415 ad $380 ad $295 ad $250 ad per per per per per 1/8 Page $320 ad $300 ad $275 ad $200 ad $150 ad per per per per per 1/16 Page $300 ad $270 ad $220 ad $140 ad $100 ad per per per per per Front Page $340 ad $305 ad $275 ad $240 ad $200 ad per per per per per Marquis $100 ad $90 ad $80 ad $70 ad $60 ad
Open 4x 8x 15x 30x • 1 print ad • 4 print ads • 8 print ads • 15 print ads • 30 print ads • 1 tweet • 4 tweets • 8 tweets • 15 tweets • 30 tweets • 1 week online • 4 weeks online • 8 weeks online • 15 weeks online • 30 weeks online
Specialty Products
Insert Inserts & Stickers (Inlcuding Printing) $975 Artwork must be sent Insert (Excluding Printing) $399 10 days before insertion.
Sticker Have your own inserts? (Regular Edition) $850 Inserts must be shipped Sticker one week in advance to: (Special Edition) $1,450 Pittsburgh Post-Gazette Attn: Tony Ruble Billboard (60 Newsstands) 2201 Sweeney Drive Clinton, PA 15026 $900 / one month $450 / every month after +$40 Charge if we must deliver inserts 4
Ad Specifications
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412-648-7978 [email protected]
For All Print Ads
Marquis 3.375” x 0.875” Color Mode: CMYK H = Horozontal File Type: .pdf V = Vertical Resolution: 300 dpi PRINT I = Island H = 1/2 Q = 1/4 E = 1/8 S = 1/16 SIZES EX = Extreme
Front Page 9.25”x1.5”
EV 2.21” x 4.81” SV 2.21” x 2.34” Full Page HV 9.25”x9.75” 4.56”x9.75”
QV 4.56”x4.81”
Policy & Conditions EH 4.56”x2.34” SH 4.56”x1.05” The Pitt News reserves the QH 9.25”x2.34” right to reject, edit, classify, or EXV 2.21” x index ads due to content. 9.75” HI 6.90”x7.31” HH The Pitt News is only 9.25”x4.81” responsible for the cost of the first insertion of an incorrect ad. It is the responsibility of the advertiser to check the accuracy of each insertion.
Credit will be isssued on Centerspread cancelled ads. No Cash refunds. 19.5”x9.75”
Tearsheets available upon request. 5
Classifieds
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Advertising Rates Index 1-15 16-30 Rentals Services Words Words North Oakland Resumes 1x $6.30 $7.50 South Oakland Tutoring Shadyside Child Care 2x $11.90 $14.20 Squirrel Hill Health South Side Legal Services 3x $17.30 $20.00 North Side Travel Bloomfield Personals 4x $22.00 $25.00 Other Other 5x $27.00 $29.10 Sublet For Sale 6x $30.20 $32.30 North Oakland Automotive South Oakland Bicycles Add. +$5.00 +$5.40 Shadyside Motorcycles Squirrel Hill Books Buy one week (5 days) of South Side Merchandise classified line ads and receive a North Side Real Estate listing on our online and mobile Bloomfield Pets Other Other NearPitt housing guide, , for an Roomates additional $5.00 Wanted to Rent Notices Lost Payment Employment Found Babysitting Adoption All classified ads must be paid in Research Studies Wanted advance with check, cash, money Part Time Rides/Riders order, or credit card. We accept Full Time Student Groups Via, Mastercard, and American Other Greek Life Express.
Deadlines The deadline to place classified ads How to place your or correct / change a previously classified ad: placed ad is 3:00 pm, two busi- ness days before the ad is meant 412-648-7978 to run. The deadline for cancella- tion is 12 pm, one business day before the publication date. * 434 William Pitt Union
* Excludes certain special issues, see Ads are accepted Monday - Friday publication schedule on page 11 for from 9:00 am to 5:00 pm. calendar. 6
NearPitt
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Annually, 21,000 students search for apartments to rent. Let them know about your properties in the NearPitt online housing guide (OHG).
www.nearpitthousing.pittnews.com
On the guide, students, faculty, and staff can search for properties by distance, bedrooms, bathrooms, amenities, and more. Advertisers can also include photos, links, and contact information.
Basic Listing Package $250/month 1 Month of property listing on OHG 1 Month of button ad on pittnews.com Commit to 8 months and receive 4 summer months free
Leaderboard Ad Package $240/month 1 Month of leaderboard ad on OHG 1 Month of button ad on pittnews.com Commit to 8 months and receive 4 summer months free
Featured Carousel on OHG Additional $75/month with purchase of property listing Single Property Listing $20/unit/month, with purchase of a classified line ad (min. one week) 7
Digital Ads
/////////////////////////////////////////////////////////////////////////////////////// PITTNEWS.COM is an online news hub for thousands of students, faculty, parents, and families. With over 3 million total pageviews in the last year, more people are accessing our site every year. As of May 10th 2021, more than 6,500 readers are subscribed to our E-Newsletter. Desktop Homescreen Popup Ad View Mobile View
LB
WP MP
Desktop Homescreen E-Newsletter LB
MEB B EB 8 ONLINE AD SIZES
LB Leaderboard B Button Ad 728px x 90px 300px x 250px
MP Modal Popup WP Wallpaper 600px x 400px 125px x 1000px
MEB Mobile Exclusive EB E-Newsletter Button Ad Banner Ad 300px x 250px 728px x 200px
For All Web Ads
Color Mode: RGB // File Type: .jpg .png .gif // Resolution: 72 dpi
ONLINE AD RATES
Button Ad Modal Popup Wallpaper
• 1 Month // $240 • 1 Day // $225 • 1 Week // $675 • Semester // $630 • 1 Week // $675 • 8 Months // $900
Leaderboard E-Newsletter Mobile Exclusive Banner Ad Button Ad • 1 Month // $550 • 1 Email Blast // $300 • 1 Month // $400
ADDITIONAL INFO
If you are interested in a campaign with multiple digital products, contact your account rep at [email protected] or (412) 648-7978 for custom pricing 9
Visitor’s Guide
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The Visitors Guide to the University of Pittsburgh and the city of Pittsburgh is the official guide for the Pitt community and best publication available for visitors to our city. Take advantage of this opportunity to be included in a full-color, glossy magazine featuring unique characteristics of both a top-ranked university and one of the most desirable cities in the country! The guide is also available online and includes a map of campus, information on shopping, entertainment and unique Pittsburgh finds.
10,000 visitor guides are distributed throughout the year and at key times such as homecoming, family weekend, and football and basketball weekends to hotels and key campus locations and university departments. 10
Social Media
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The Pitt News social media is another great option for advertising to the Pitt market. Remember to like and follow us on for the latest campus news, photos, contests, and more.
@thepittnews @thepittnews @thepittnews @pittnews
With approximately 21,000 Twitter followers, your tweet can be seen by thousands of students, staff, faculty, parents, and alumni instantly.
Tweets are limited to 280 characters and must include “Sponsored by [your business]”
Extended Reach
Extended Reach is a method of digital advertising which enables a business to gain exposure to a specific audience, such as an age group, gender, education level, or geographic region.
The Pitt News offers several digital advertising platforms through use of external websites (think CNN.com, ESPN.com, etc.) and social media integration through Facebook.
Step 1: Choose Your Step 2: Choose Your Package Platform
Package 1 $250 Avg. 40k Impressions Your Your Ad Package 2 $500 Ad Here Here Avg. 80k Impressions Your Ad Here
Package 3 $625 Avg. 100k Impressions Web Mobile Facebook 300 x 250 px 320 x 50 px 115 Char. THE PITT NEWS Publication Schedule 2021-2022
May 2021 June 2021 July 2021 August 2021
S M T W T F S S M T W T F S S M T W T F S S M T W T F S 1 1 2 3 4 5 1 2 3 1 2 3 4 5 6 7 2 3 4 5 6 7 8 6 7 8 9 10 11 12 4 5 6 7 8 9 10 8 9 10 11 12 13 14 9 10 11 12 13 14 15 13 14 15 16 17 18 19 11 12 13 14 15 16 17 15 16 17 18 19 20 21 16 17 18 19 20 21 22 20 21 22 23 24 25 26 18 19 20 21 22 23 24 22 23 24 25 26 27 28 23 24 25 26 27 28 29 27 28 29 30 25 26 27 28 29 30 31 29 30 31 30 31
September 2021 October 2021 November 2021 December 2021
S M T W T F S S M T W T F S S M T W T F S S M T W T F S 1 2 3 4 1 2 1 2 3 4 5 6 1 2 3 4 5 6 7 8 9 10 11 3 4 5 6 7 8 9 7 8 9 10 11 12 13 5 6 7 8 9 10 11 12 13 14 15 16 17 18 10 11 12 13 14 15 16 14 15 16 17 18 19 20 12 13 14 15 16 17 18 19 20 21 22 23 24 25 17 18 19 20 21 22 23 21 22 23 24 25 26 27 19 20 21 22 23 24 25 26 27 28 29 30 24 25 26 27 28 29 30 28 29 30 26 27 28 29 30 31 31
January 2022 February 2022 March 2022 April 2022
S M T W T F S S M T W T F S S M T W T F S S M T W T F S 1 1 2 3 4 5 1 2 3 4 5 1 2 2 3 4 5 6 7 8 6 7 8 9 10 11 12 6 7 8 9 10 11 12 3 4 5 6 7 8 9 9 10 11 12 13 14 15 13 14 15 16 17 18 19 13 14 15 16 17 18 19 10 11 12 13 14 15 16 16 17 18 19 20 21 22 20 21 22 23 24 25 26 20 21 22 23 24 25 26 17 18 19 20 21 22 23 23 24 25 26 27 28 29 27 28 27 28 29 30 31 24 25 26 27 28 29 30 30 31
Total Distribution: 19 Total Special Issues + 10 Standard Issues
Summer Fall Spring
Issue Date Deadline Issue Date Deadline Issue Date Deadline First Day of Class 8/25 8/19 Spring Welcome Back 1/12 TBD New Student Guide 6/25 6/4 Football Preview 9/1 8/26 Valentine’s Day 2/9 2/3 Fall Welcome Back 8/18 7/30 Spring Employment TBD TBD Homecoming 9/22 9/16 Best Of 2/23 2/17 Advertising Deadline: Dining Guide 9/29 9/23 5PM 4 business days prior to publication* Pink The Pete TBD TBD *except some special issues Fall Employment 10/6 9/30 Contact Us: March Madness TBD TBD Basketball Preview TBD TBD 412-648-7978 // [email protected] Beer and Wine 3/23 3/17 XX = daily print issue XX - no issue Rental Guide 11/10 11/4 Silhouettes 4/6 3/31
XX = online issue XX = special edition Fall Finals 12/8 12/2 Spring Finals 4/20 4/14