International Journal of RESEARCH AND DEVELOPMENT - A MANAGEMENT REVIEW

(IJRDMR)

Volume-5, Issue-1 ISSN (Print) : 2319 – 5479

Editor-in-Chief Prof. (Dr.) Sangya Shrivastava Director, Rai Business School, Raipur, Chhatisgarh

Dr. Bibhuti Bhusan Mahapatro Reader, P.G Department of Business Administration F.M. University, Odisha, India

Publisher’s Website: www.irdindia.in Emal : [email protected]

Copyright : Institute for Research and Development India

Objective of the Journal

The objective of International Journal on Research and Development – a Management Review (IJRDMR) is to help professionals working in this field, educators and policy makers to contribute, to disseminate information and to learn from each other's work. IJRDMR also aims at establishing channels of communication between Centres of Excellence for Management Studies, Business Administration, Economics, Law and users worldwide.

Contents

IJRDMR is a refereed international journal, published quarterly, providing an international forum and an authoritative source of information in the field of Political Science, Economics, Law, Entrepreneurship, Operational Management, Marketing Management, Services Management , Policy and Organisational Management , Quality Assurance and Management , Technology Management ,.

Area to be Covered

 The broad spectrum of the journal includes the topic but not limited to:  International business and local government policies  Business, production, and market orientation of local firms  Outsourcing from EM  Marketing effectiveness and marketing culture  Local culture, consumer behaviour, and advertisements  Transforming local brands into global brands  Small– and medium–sized enterprises (SMEs) and family businesses  Local multinational firms and their management  Foreign investments, risks, and returns  Corporate culture, strategy and ethics  Organisational behaviour, human resources, and training and development  Financial and non-financial business performance  Information technology and competitiveness  Product development from concept to market  Innovation management (technological and organisational innovation)  Interface of R&D and manufacturing, as well as marketing and after market  Role of information and communications technologies  Intranet, internet and e-commerce  Strategic planning, sourcing and globalisation  Business process reengineering  Supply chain management  Competitiveness and co-operation  Productivity, efficiency and quality investment, patterns and opportunities  Business / government relations  Ecologically driven product development and manufacturing  Human resources and innovation technology  Applied statistics and data analysis  Decision making under uncertainty  Design of experiments and analysis, experimental statistics  Healthcare systems, pharmaceutical engineering and science  Industrial engineering and operations research  Manufacturing science and systems, mechanical engineering  Multidisciplinary research  Process design and optimisation, modelling and simulation  Product and process design, robust design  Quality by design, quality control and engineering  Accounting  Decision sciences and management science  Finance  Information management and systems  Marketing  Operations and business process management  Strategic and organisational management

Specific Notes for Authors:

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B.Conference papers may only be submitted if the paper has been completely re-written and the author has cleared any necessary permission with the copyright owner if it has been previously copyrighted). All authors must declare they have read and agreed to the content of the submitted manuscript. A full statement of our Ethical Guidelines for Authors is available. All authors must declare they have read and agreed to the content of the submitted manuscript. A full statement of our Ethical Guidelines for Authors is available.

All papers are refereed through a double blind process. A guide for authors, sample copies and other relevant information for submitting papers are available on the Submission of Papers web-page.

You may send one copy in the form of an MS Word file attached to an e-mail (details of file formats in Author Guidelines) to Prof(Dr.) Sangya Shrivastava.

Editors and Members of the Editorial Board

Editor - in-Chief Prof(Dr.) Sangya Shrivastava. Director, Manav Sampada & Associates Raipur(CG) E.mail:

Prof(Dr) B.B. Mohapatra Reader, Department of Business Administration, F.M. University, Balasore, Odisha

Editorial Board: Prof(Dr.) PadamShree Mahendra Singh Sodha, Former VC to DAVV Indore, Lucknow University and Barkatulla University Bhopal, Dy. Director, IIT Delhi and Currently Visiting Professor at CES, IIT Delhi, B-114 Niralanagar, Lucknow-226020

Prof (Dr) Suresh Singhal Pro Vice Chancellor and Dean of School of Management, and School of English and Foreign Languages, OPJS University, Rajasthan.

Dr. Ahmed Zobaa, PhD Power Systems Department Room: H220, Brunel University Uxbridge, UB8 3PH,United Kingdom

Dr. Ramazan Bayindir Department of Electrical Education, Gazi University, Teknikokullar, Ankara

Dr.K. Vivekanandan Chief Executive Officer (C.E.O) Professor in Management Studies Department Gnanamani Educational Institutions, Tamilnadu.

Prof. (Dr.) Pravash R. Mohapatra Professor and HOD Department of Management GIMS-Gunupur

Dr J Satpathy Faculty / Dept of Management & OB Institute of Technology Management DRDO, Cantonment , , India

Dr Binay Kumar Malik Department of management Shaheed Bhagat Singh College New delhi

Dr. B. Suresh Lal Department of Economics Kakatiya University Warangal-506009, TS-India

Prof(Dr). S.G.Deshmukh Director & Professor, ABV-IIIT Gwalior, Morena Link road,Gwalior-10,

Prof.(Dr.) Naresh K. Patel Professor & Head Centre For Management Studies, Dharmsinh Desai University, Nadiad.

Dr. Anukrati Sharma Associate Professor, Additional Dean Students Welfare University of Kota, Kota ( Rajasthan)

Dr. Akondi Srikanth Associate Professor in Marketing & Head of the Department-MBA Arjun college of Technology &science.

Dr. Vibhuti Gupta IMS Unison University,

Dr. Manoj Kr. Mukherjee Dept. of AIHC & A Visva-Bharati University (Central University) West Bengal, India

Dr. Mehul G. Thakkar ASPEE Agribusiness Management Institute (AABMI), NAVSARI AGRICULTURAL UNIVERSITY (NAU), NAVSARI - 396 450. (Gujarat)

Dr. D.S.Bal Department of Education, Sidho-Kanho-Birsha University, Purulia, West Bengal

Dr. Santosh Kumar Behera Dept. of Education, Sidho-Kanho-Birsha University, Purulia, West Bengal.

Dr. Sushil Chandra Pagariya Director Journal, Mats University, Raipur

Dr. Surekha Thakar, Vice- Chancellor, ITM University, Raipur

Dr. B.P. Singh, Chair- Person, Delhi School of Professional Studies, New Delhi

Dr. Kamlesh Mishra, Director, Academic Staff College, Jabalpur

Dr. A.K.Dhagat, Director, Gyan Ganga Institute of Management & Technology, Jabalpur

Dr. P. Deshmukh, Director,Shankarcharya Institute of Technology, Bhilai

Dr. K.C. Agrawal, Campus Director, RBGI & Dean Engineering Vertical, Mohali,Chandigarh.

Dr. Pankaj Atri, Pro Vice- Chancellor, Bundelkhand University, Jhasi

Dr. Anu Goyal, HOD, Forensic Science, Bundelkhand University, Jhasi

Dr. Setuma Rawal, Consultant & Advisor, HR,

Dr. Bandana Nayak IBCS, SOA Universiry, Bhubaneswar, Odisha, India

Dr. Bhagaban Das Professor Department of Business Administration F.M.University, Balasore Odisha, India

Prof. H F Rashvand Editor-in-Chief, IET & Director of Adv. Coms School of Engineering, University of Warwick Coventry, CV4 7AL, UK

Dr. H. RAVI SANKAR Senior Scientist Department of Computer Applications Central Tobacco Research Institute Rajahmundry – 533 105 Andhra Pradesh, India

Dr Joseph Sebastian Thekedam Department Of Management St Berchmans College, Changanacherry, Kerala.

Dr. Arup Barman Professor Dept. Of Business Administration, JN School of Management Studies Assam University, Silchar-788011

Dr.D.Muthamizh Vendan Murugavel Associate Professor Dr.G.R.Damodaran College of Science Civil Aerodrome Post Coimbatore Tamil Nadu, India 641 014

Dr. K. K. Bhattacharya Principal Disha Institute of Management & Technology, Raipur 492007, Chhattisgarh, India

Dr.Kuselar Ramasamy Professor V.R.S. Engg. College, Villupuram, Tamilnadu, INDIA. 607 107

Dr. Mateen Ahmed Siddiqui Professor Deccan School of Management, Hyderabad

Prof Ravishankar Singh Director Holy Mary Group of Institution, Hyderabad

Dr.Soheli Ghose Department of Commerce, Morning Section St. Xavier's College (Autonomous), Kolkata

Dr.G.Rajini, Associate Professor & Head / MBA (Integrated) School of Management Studies, VELS University. Pallavaram,Chennai,India.

Prof S. Anthony Rahul Golden HOD of Commerce & Dean of Students, Loyola College, Mettala – Oilpatty, Rasipuram (T.K), Namakkal District – 636202.

Dr.Nagunuri Srinivas Associate Professor & Placement Officer St.Joseph’s Degree & PG College, Hyderabad

DR.G. Alex Rajesh Professor Nehru College of Management, Coimbatore & also Director, Centre of Excellence for Higher Education

Dr. M. Muruganandam Department of Electrical and Computer Engineering, Wollega University,Nekemte, Oromia,Ethiopia

Prof Mohammad Mirabi Department of Industrial Engineering, Ayatollah Haeri University of Meybod, Meybod, Iran

Dr Tan Kim Leong Building and Construction Authority (BCA) Academy Singapore.

Dr. Atilla ELÇİ Department of Electrical and Electronics Engineering Aksaray University,Turkey

Dr. Thomas Yang Electrical Engineering, Embry-Riddle Aeronautical University Daytona Beach, Florida, USA

Copyright © 2016 INSTITUTE FOR RESEARCH AND DEVELOPMENT INDIA (IRD INDIA) Appolo Ashiyana Apartment, Flat No. 203(B), At- Palasuni, PO- Rasulgarh, Dist- Khurda, Bhubaneswar, Odisha, India, Pin- 751010 Web: www.irdindia.in/www.ird-india.com

International Journal Of RESEARCH AND DEVELOPMENT - A MANAGEMENT REVIEW

This Journal may not be duplicated in any way without the express written consent of the publisher, except in the form of brief excerpts or quotations for the purpose of review. The information contained herein may not be incorporated in any commercial programs, other books, databases, or any kind of software without written consent of the publisher. Making copies of this book or any portion for any purpose other than your own is a violation of copyright laws.

DISCLAIMER

The authors are solely responsible for the contents of the papers complied in this volume. The publishers or editors do not take any responsibility for the same in any manner. Errors, if any, are purely unintentional and readers are requested to communicate such errors to the editors or publishers to avoid discrepancies in future.

ISSN (Print) : 2319 – 5479

Published by : INSTITUTE FOR RESEARCH AND DEVELOPMENT INDIA (IRD INDIA), Appolo Ashiyana Apartment, Flat No. 203(B), At- Palasuni, PO- Rasulgarh, Dist- Khurda, Bhubaneswar, Odisha, India, Pin- 751010 Web: www.irdindia.in/ www.ird-india.com TABLE OF CONTENTS

Sl. Title and Authors Page No. No. Editor-in-Chief  Prof. (Dr.) Sangya Shrivastava  Dr. Bibhuti Bhusan Mahapatro 1 Does Agency's Size has impact on the Status of Research 01-11  Yashmin Sofat 2 Enriching Soft Skills for Enhancing Career Opportunities of Engineering Students 12-14  Pavan Kumar Nowbattula, Sundhi Mylabattula, Mounika Arimilli

3 Transparency of Training for Employee Development: An Empirical Investigation 15-19  R.S.V. Rama Swathi, R.S.R.K. Kiran Kumar

4 Juxtaposing Culture and Language: An effectual approach to teaching of ESL 20-22  V. V. Hanumantha Rao, Riyaz. Mohammad, Satish Kumar Nadimpalli 5 Evolving Facet of Indian Markets- Rural retailing An Observation 23-26  Sripada Ramakrishna

6 Study on Employee Value Proposition for Emerging Employer Brand: Case of Asiatic 27-32 Manufacturing  Avinash Pawar 7 An Empirical study on influence of investment objective towards Investment preference 33-38 of Retail investors in Odisha  Giridhari Mohanta, Sathya Swaroop Debasish 8 A Study on Economy and Statergy for Cloud Computing Adoptation 39-49  S. K. Majhi, S. K. Dhal, Srinivas Subbarao Pasumarthi 9 Voyage into Neuro – Absenteeism 50-63  J Satpathy , Navaneeta Rath

10. Impressions of Speciality Attributes in Emerging Retail Formats: Context Analysis of 64-72 Customer Images  K. K. Das, Priyanka Tripathy 11 REDEFINING SCHOOL EDUCATION IN ODISHA -DR. BIJOY KUMAR SAHOO 73-76  Sweta Leena Hota, Smruti Rekha Sahoo 12 Performance Evaluation of MSMEs – An Empirical Study Abstract 77-82  D.Sudarsana Murthy

Editorial

It is my proud privilege to present the Volume 5 Issue 1 of International Journal on Research and Development - A Management Review (IJRDMR) based on selected received papers across the world. This issue brings out the various articles from diverse areas of Management. IJRDMR will be published quarterly with high quality original research contribution.

This journal is intended to provide a forum for researchers, educators and professionals to present their discoveries and innovative practice and to explore future trends and applications in the field Management and relayed areas. However, this journal will also provide a forum for dissemination of knowledge on both theoretical and applied research on the above said area with an ultimate aim to bridge the gap between these coherent disciplines of knowledge. Thus the forum accelerates the trend of development of technology for next generation.

I am happy to note that IJRDMR will be getting wide popularity among the educationist, researchers and professionals within short time span. In the inaugural issue twelve short listed papers have been included covering various aspects of Management and related areas.

Editor-in -Chief Prof. (Dr.) Sangya Shrivastava Dr. Bibhuti Bhusan Mahapatro