SAP® Innovation Awards 2020 Entry Pitch Deck Modernize the way to do Process Analysis with TCS pai (Process Analyzer and Insights)

Birla Carbon Company Information

Headquarters , Industry Oil & Gas Web site https://birlacarbon.com

Birla Carbon is one of the largest manufacturers and suppliers of high-quality carbon black additives globally, and a flagship business of the US $48.3 billion . With the vision to be the most respected, dynamic and sustainable global carbon black business, our leadership strives every day to ensure that we are an effective partner to our customers, developing and delivering product consistently and responsibly for your needs. With a history of innovation, Birla Carbon has also concentrated on research and development to ensure the company retains its flexibility to accommodate custom solutions and shifting industry demands.

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 2 TCS Process Insights and Analyzer – A Modern way to process analysis

Challenge Business processes implemented long back and being changed over a period. These processes are currently executed in various way across organization. Having real time process visibility and insights are taking longer time with higher effort. Also process complexity led to higher operational cost.

Solution TCS PAI (Process Analyzer and Insights) – Modernize process analysis led foundation of process improvement by algorithmic process discovery and analysis. Comprehensive, fact-based visualization of business processes being executed with user friendly seamless user interface.

Outcome Business insights with various KPIs, Realtime Graphical Process Interaction, Process transparency, Optimize operation cost with by reducing extra and eliminate bottleneck, Improve process standardization and process consistency, Cycle time improvement.

Increase in customer Reduction in cycle time Increase in On-Time delivery 15% 20% satisfaction 25%

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 3 Participating Partner Information

Tata Consultancy Services

TCS’ understanding of Birla Carbon’s business helped them to build and deploy process analysis solution towards our SAP S/4HANA transformation journey. TCS’ innovation team build modern way of doing process analysis which gives Birla Carbon faster way to get process insights.

With TCS pai, process analysis had become simpler and is more convenient than before. It gives in- depth process insights which gives robust visibility of sales cycle of our business.

Ramesh R IT Director – Birla Carbon

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 4 Business Challenges and Objectives

Birla Cardon business functions are flooded with data due to increased adoption of digitalization and unable to utilize this data to get a competitive advantage in the market.

▪ No Visibility of the process due to continuous change ▪ Business is not able to detect process bottlenecks quickly resulting higher operational cost ▪ Realtime key business insights

▪ Identify potential opportunities in process improvement ▪ Possibilities of process automation to support digital transformation journey ▪ Get process insights before SAP S/4HANA migration

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 5 Project or Use Case Details

TCS as a partner at Birla Carbon for its digital journey always helps and provide valuable service for business growth. Birla Cardon wanted to make basic ground to get ready for SAP S/4HANA migration and struggling to find actual end to end process insights, that built years ago and being changing over a period of times. Birla Carbon looking for a strong evidence and data point for process reimagination as a starting point of their digital journey. It is very crucial to have a visibility of the processes being executed currently with various insights like process gaps and waste, process variations across organization and fact-based actionable insights.

To suffice Birla Carbon’s requirement, After doing initial assessment, TCS has proposed ‘TCS pai (Process Analyzer and Insights)’ at Birla Carbon to get quick insights & accelerate their continues process improvement. Existing data points led to explore process improvement opportunities in Sales & Procurement functions.

Solution: TCS pai connected with SAP using standard SAP connectors and get digital footprints from SAP system to create base for analysis within on-prem environment. TCS pai perform using its data science and machine learning algorithms and come up with data visualization to empower business with powerful user interface.

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 6 Benefits and Outcomes

Business or Social IT Human Empowerment

• Up to 100% Business • Ensure compliance • Realtime process insights process transparency • Improved risk management • Boost user confidence • Identify improvement potentials across business • Minimize manual intervention • Data driven decision and rework up to 30% • Harmonize inter-dependent • Shorter reaction time leading processes lead to shorter • Up to 50% of process higher efficiency business lead time standardization led to reduction in ticket volume • Optimize process cost • Led foundation of process automation

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 7 Architecture

Database JCo Connector

Source SAP TCS pai System User Interface

Local Server

SAP Applications

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 8 Deployment

Deployment status POC

Date 1st Jan, 2019 Number of users 5

SAP® technologies used: Deployment status SAP product (live or proof of concept [POC]) Contribution to project

Business process standardization 1 SAP ERP Central Component POC

2

3

4

If you have used one of SAP’s services or support offerings from SAP Digital Business Services during the implementation or deployment phase, please select with X one or more of the following offerings:

SAP MaxAttention™ services SAP ActiveAttention offerings SAP Advanced Deployment service SAP Value Assurance program SAP Model Company service Others: SAP Innovation Services SAP Innovative Business Solutions portfolio organization © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 9 Advanced Technologies

The following advanced technologies were part of the project.

Technology or use case Yes or No Contribution to project

1 3D printing

2 Blockchain

3 Internet of Things (IoT)

4 Machine learning or AI Yes

5 Conversational AI

6 Robotic process automation

7 Data anonymization

8 Augmented analytics Yes

© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 10