WITHIN Bradford District
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Culture and Me in Bradford District Katy Raines Nov 2020 Intention ■ To support previous consultation and other research work by gathering the views of existing arts attenders and participants across Bradford district ■ To raise the profile of Culture is our Plan with the general public and capture indications of wider public perceptions and engagement with culture in the district 2 01/02/2021 © Indigo-Ltd Methodology ■ Simple light touch online survey developed – easy to complete and no personal data collected to ease distribution ■ Distributed via various channels ■ General public via Telegraph and Argus, BMDC and VCS email lists and Facebook, Twitter and Instagram ■ Arts attenders via Cultural organisation email lists / social channels and Bradford 2025 Bid social and email ■ Survey open for 30 days Oct 2020 3 01/02/2021 © Indigo-Ltd Responses and Caveats ■ 1700 people gives a robust sample of the district population (with a 95% confidence level and margin of error <2.5%) ■ The sample is skewed towards people on arts and cultural mailing lists and therefore has – A lower % of BAME respondent (12%) compared with the local population (31%) – A lower % of respondents aged under 25 (16%) compared with the local population (23%) ■ 13% of respondents identify as D/deaf or disabled, compared with 17% in the local population 4 01/02/2021 © Indigo-Ltd Key Findings 1. Culture is important to residents in Bradford District – but culture means different things to different people 2. Bradford District residents are engaged in culture 3. Cultural activity is rich and diverse and goes beyond traditional definitions of ‘Arts’ and ‘Culture’ 4. Cultural activity is not necessarily happening in cultural venues 5. Bradford is generous (many volunteer in cultural activities) 6. BUT Culture in Bradford District has some challenges 7. There are some clear signposts for the future 5 01/02/2021 © Indigo-Ltd 1. Culture is important ■ High score on the importance of culture (8/10) ■ Residents agree/agree strongly that culture – makes Bradford District a better place to live (94%) – Improves their wellbeing (88%) – Should be accessible by all children (92%) 2. Bradford residents are engaged in culture ■ 65% of people said they like to do as much cultural activity as they can, and deliberately search for activities ■ Only 12% say they hardly ever or do not take part in cultural activities ■ 66% have volunteered with a cultural project or organisation 55% of under 25s vs 73% of 65+ ■ 80% are active culturally WITHIN Bradford District ■ Most who engage with culture elsewhere do so in Leeds (75%) – Under 25’s also go to London (51%) and Manchester (47%) more than other age groups 3. What Bradford residents most enjoy doing Which (if any) of these things do you ENJOY Outdoors especially valued – this is doing or going to see in your spare time? echoed in other research about main 70% 70% reasons for visits to the district too 68% 65% Music popular across all ages – 63% favorites for Bradford include 80’s 61% 60% 59% pop and Qawaali! Parks and Walking Film Museums Music Food Concerts Historic Nature buildings Which do you like to take part in or create? 63% 42% 41% 41% 38% 37% 34% 30% 4.30% What28% they like to do themselves s s s s g d se g t g t e t re in o i in s in r i af u lk o rc d e n e it r t a F e a u e nc iv C a x e g d o t N W E R g ar C ac d in G n st nd a o a s h s k / t ar g n P n e si Ev li r ia o c o o td S u O Food, hospitality and socializing important aspects of Bradford culture are 70% 60% 50% 40% 30% 5. What they show to friends and family 20% 10% 0% l r s l y l l l l l l il re m rk o k l rk e a m ls l e l a a a a ry t u a o c a a g u el a d a iv iv r iv e M a e P o H P a lw e H a H t t d t ll ts e s s M L t n i s W 's ar n s s e s a l h u t y e h ty so a u P e e e th e G a T r e s ig i r R ge ge d F F a F S a M e l i r C a y l M d r th s e d C e ns r ia b lk R w P le a i o r le r r r b d o I e t ë l i br e o d tu fo rd tu io m e R iv ar t a tr n G N d a d o a ss a F C n V s t i r a f r e h M o h u Su S R e r d te r l d ey r t d t it B ra i p A n l B or n s L L a g I Ea d B y Im in W rd r le ce B d o fo lk n n f d I ie a ad ra c y r B S le B al h n ig io e at K N 01/02/2021 © Indigo -Ltd Cliffe Castle Museum and Park a lot in the ‘other’ category also came up 10 6. Cultural activity – where it’s happening in Bradford – top 10 WHERE do you go to experience the THINGS you enjoy most? Cultural activity is happening in many places 73% 70% 66% that are outside 62% 54% conventional cultural 46% 42% venues 37% 35% 28% e e e y é e r y e c m u r f n a r tr m a u n le a li B ra n o p e e al C n b e h s us v O i c t ic s G L y A l M rt it ub A n P u m m o C 7. BUT There are some challenges… ■ Only half (51%) of respondents agree that culture in Bradford ‘represents me and my life’ – Much lower for under 19s (36%) ■ Less than half (45%) agree that they are satisfied with the range of cultural activities in the district and 42% near to where they live – Much lower for under 19s (27% for Bradford and 21% for ‘near where I live’ 7. BUT There are some challenges… ■ This is especially true for people living in the poorest parts of the district ■ This supports work carried out in developing The Leap, the Creative People and Places Programme for Bradford, which shows that the people in the poorest parts of the district have the least provision and least engagement with ‘subsidised’ Arts and Culture ■ Only 12% say they hardly ever or do not take part in cultural activities – BUT this increases to 23% of <25 year olds – and 33% of 15-19 year olds. 5. The future ■ What people would most like to try ■ What people would like to see more of ■ How they’d like Bradford described ■ Key Opportunities 30% 25% 20% 15% Things people would ‘like to try’ 10% 5% 0% l l l ) l l ll e l l r s l y l il m se a a k a al se m a th g a a e k a a u u iv iv r iv u u H n a iv r d c iv a iv M e o t st a t H o e o n t d n o t lw t e s h s e P s 's H s n o es he e L es i es h u y e F er e e r u e M s F t k e F a F t M la F t F g o M d y ar a e is R in e m is re r n l es r rd C e R re y ID e P g il L o a ia l o P o u le E re c rd in F ( tu e r d st të f rd W ve t l t ea r d e a G M t id i d o y i a a rd a P fo F n d r t y s R H n a f le F r V o e d d a a te S e u t k ro r d g y te h f h a r r i l nd s c B B ra n le i t d T r fo ts a L Ilk I a la B i g L or a B d r P y d E B B n rd r a A n le r i o W B r y r lk o B f d B le te I f d n h n ad ra a g a r B y ei L B e K rs l e gh st ei Li K The most important things people would like to see MORE of in the district BAME < 25s < 25s < 25s BAME One word to describe the ‘future’ Bradford Key Opportunities / Conclusions ■ Residents have an appetite for culture, but it needs to – have more relevance to their lived experience – be more available near to where they live ■ There is a strong desire to see activities that bring different communities together, and this is highest amongst BAME communities ■ Young people are a key target group as – The most ethnically diverse – Over-represented in the population – Committed (over ½ volunteer!) Under 25s – the future? ■ What ARE they engaging with now? – Food, TV, Comedy, Photography, Sport, Singing, Painting, Design, Fashion, Gaming, Calligraphy ■ What do they WANT TO TRY? – Festivals, Events, Music and Diverse culture scored highly e.g.