World first Profoto brings full power of professional to smartphone

Today, Profoto announces a major milestone For some , the idea of using a smartphone by bringing the Profoto B10 flash series to professionally might seem a bit hard to digest. This is not, however, the first time Profoto challenges industry conventions. mobile . This allows professional The brand has a history of making brave leaps into the photographers, for the first time in history, to unexpected. For instance, they were the first professional use the full power of their flashes no matter the lighting brand to introduce TTL for off- strobes. Initially, the TTL was criticized for not being professional, but eventually, capturing device. this move revolutionized the flash industry and now saves setup One difference in synchronizing external flash to a mobile time for thousands of professional photographers worldwide. device compared to traditional capturing devices like DSLR or In a rapidly changing industry with smartphone image creators MILC, is that smartphone require a much more flexible and more progressive professionals approaching photography in flash-length on different shutter speeds. This makes it more radically different ways, this innovation brings opportunities to all. difficult to fire the flash at the exact time and length to light the It means that new types of image creators can start shaping the image. Up until now, attempts to synchronize the two have fallen light in their images, but also makes the smartphone an exciting short, making Profoto the world’s first company to successfully addition to any ’s toolbox. The need to create bring the full power of professional flashes to smartphones with engaging images for social media and other digital uses will only their proprietary “Profoto AirX” technology. increase, and the smartphone will often be a natural tool for this. The Profoto B10 flash series consists of two lightweight but To demonstrate the power of mobile photography with powerful flashes that have quickly become the preferred light professional lighting, Profoto collaborated with the award-winning for on-location photographers globally. Now, with the ability to beauty and fashion photographer Andrea Belluso, who confirms use these professional flashes with a smartphone, Profoto is the initial skepticism. “I don’t compromise with my gear,” Belluso changing the playing field for professional photography. says. “With the idea of using a smartphone instead of a “real” “This is a revolutionary innovation,” states Profoto CEO Anders camera, of course, my initial thought was ‘it’s going to limit Hedebark. “Making professional flash available to smartphones my vision’. But – it didn’t. It actually amplified the possibilities, has the potential to be ground-breaking, just like how the transition creating new income streams for me as a high-end professional from analog to digital cameras once changed everything. We photographer, not replacing the existing ones, but adding to them.” believe freedom of connectivity is the next step for professional The smartphone connectivity for the Profoto B10 flash series photography. No matter what kind of photographer you are, it’s all is available from today for iPhone users, and B10 owners can about the light. And we want to set that light free, so you can create upgrade their firmware for free to connect and get the full power great images regardless of your capturing device.” of professional flash for their smartphone. This only requires the Profoto app, which is free to download from the App Store.

1 Product information

Features B10 • Size and shape of a For more information: • Lightweight and cordless https://profoto.com/b10 • The flash power of 5 (Profoto B10) or 10 (Profoto B10 plus) speedlights. • Continuous light with adjustable brightness and temperature for still and video • Flexibility to set up on camera tripods or light stands • Compatibility with 120+ Profoto light shaping tools including the OCF range • Compatibility with all Profoto Air remotes, including the Profoto A1/A1X • Smart connectivity with the Profoto app

Specifications 901163 Profoto B10 B10 Plus short specifications Profoto B10 series 1 x Profoto B10 Flash power: 500Ws 1 x Protective cap Flash recycling: 0.05-2.5 sec 1 x Stand adapter Continuous light: 2500 lumens 1 x Li-Ion battery Battery capacity: 200 to full power flashes 1 x Battery Charger 3A 75 minutes max continuous light 1 x USB cable Battery charging: Up to 1.5 hours 1 x B10 Case Total weight: 1.9 kg / 4.2 lbs Diameter: 10cm / 3.9" B10 short specifications Length: 23.5cm / 9.3" Flash power: 250Ws Flash recycling: 0.05-2 sec Recommended Light Shaping Tools Continuous light: 2500 lumens OCF Color Gel Starter Kit Battery capacity: 400 to full power flashes OCF Grid Kit 75 minutes max continuous light OCF Magnum Battery charging: Up to 1.5 hours OCF 2’ Octa Total weight: 1.5 kg / 3.3 lbs OCF White 2’ Diameter: 10cm / 3.9" Length: 17.5cm / 6.9" Recommended Remotes Profoto Connect 901164 Profoto B10 Plus Air Remote TTL 1 x Profoto B10 Plus 1 x Protective cap 1 x Stand adapter 1 x Li-Ion battery 1 x Battery Charger 3A 1 x USB cable 1 x B10 Plus case

Specifications Profoto app Recommended apps Compatible Android smartphones Profoto Camera app for iOS* & Profoto Control Tested and verified for Android Samsung Galaxy S9+ Samsung Galaxy S10 Compatible iPhone smartphones Samsung Galaxy S10+ Tested and verified Samsung Galaxy Note 8 iPhone 7 Samsung Galaxy Note 9 iPhone 7 Plus Samsung Galaxy Note 10 iPhone 8 Huawei P20 Pro iPhone 8 Plus Huawei M20 Pro iPhone X Huawei Mate 30 iPhone XS Huawei P30 Pro iPhone XS Max Google 3 iPhone XR Google Pixel 3a iPhone 11 Google Pixel 4 iPhone 11 Pro Xiaomi Mi 8 iPhone 11 Pro Max Xiaomi Mi 9 Requires iOS 11 or newer. Xiaomi Mi Mix 3 OnePlus 6 OnePlus 7 Pro HTC U12+ Requires Android OS 7 or newer.

2 *B10 full flash power for smartphone capture are currently only available for iPhone. Profoto 2020.06.22 The Light Shaping Company

Profoto - About Us Profoto was founded in Stockholm in 1968 by Eckhard Heine and Conny Dufgran with the resolve to make the very best flash for the very best photographers, and they succeeded. That’s a standard that we don’t only aim to maintain but to surpass. We believe that light is the indispensable heart of all image creation – no matter the camera, no matter the situation, creating amazing images depends on the ability to master light shaping. Today, our tools are used by the best in the industry such as Patrick Demarchelier, David LaChapelle, Annie Leibovitz and Albert Watson. • Deloitte 2019, 2020 Sweden’s Best Managed Companies. • Used in 531 studios in 52 markets • Over 70% worldwide rental market share

Links Video: https://youtu.be/V1MUh480Gzo App Store: https://apps.apple.com/app/profoto/id1387823564?ls=1

Questions Please contact

Marko Pirc, Product Manager Phone +46736968769 [email protected]

This content may not be made public before Jul 8, 2020 at 11.00 AM CET.

Contact Profoto AB Box 1264, Landsvägen 57 SE-172 65 Sundbyberg Sweden Email [email protected] www.profoto.com

Social media facebook.com/profoto instagram.com/profotoglobal linkedin.com/profoto youtube.com/user/ProfotoGlobal twitter/Profoto

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