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Guide to the Robert and Bertha Massoth Collection of Publications MS.R.147

Dawn Schmitz; Sara Seltzer Special Collections and Archives, University of California, Irvine Libraries (cc) 2013 The UCI Libraries P.O. Box 19557 University of California, Irvine Irvine 92623-9557 [email protected] URL: http://special.lib.uci.edu

Guide to the Robert and Bertha MS.R.147 1 Massoth Collection of Disneyland Publications MS.R.147 Contributing Institution: Special Collections and Archives, University of California, Irvine Libraries Title: Robert and Bertha Massoth collection of Disneyland publications Creator: Massoth, Robert J. Creator: Massoth, Bertha E. Identifier/Call Number: MS.R.147 Physical Description: 1 Linear Feet(2 boxes and 2 oversize folders) Date (inclusive): 1964-1997 Abstract: This collection includes Disneyland-related newsletters, magazines, and other publications collected by Robert J. Massoth and by his wife, Bertha E. Massoth. Bertha worked as the executive secretary to the head of publicity and marketing at Disneyland, a theme park in Anaheim, Orange County, California, owned by Co. Language of Material: English . Access The collection is open for research. Publication Rights Property rights reside with the University of California. Literary rights are retained by the creators of the records and their heirs. For permission to reproduce or to publish, please contact the Head of Special Collections and Archives. Preferred Citation Robert and Bertha Massoth collection of Disneyland publications. MS-R147. Special Collections and Archives, The UC Irvine Libraries, Irvine, California. Date accessed. For the benefit of current and future researchers, please cite any additional information about sources consulted in this collection, including permanent URLs, item or folder descriptions, and box/folder locations. Acquisition Information Gift of Thomas and Michele Massoth, 2009 and 2013. Processing History Processed by Michelle Light and Dawn Schmitz, 2009. Historical Background Robert J. Massoth (1918-2008) and his wife, Bertha E. Massoth (1918-1987), lived in Fullerton, Orange County, California. Bertha worked at the Disneyland theme park from approximately 1958 to 1984, serving as the executive secretary to the head of publicity and marketing. Disneyland, located 27 miles southeast of downtown Los Angeles in Anaheim, Orange County, California, opened in 1955. Walt Disney, the creator of animated motion pictures featuring the characters , , and Pluto, had first conceived of the park twenty years earlier. But it wasn't until the post-war boom in consumer culture, automobile travel, tourism, and the growth of the television industry that he was able to realize the project. Disney used his new weekly television program on the ABC television network to generate revenue and to report on the park's development, introducing the new concept of a theme park as distinct from the amusement parks that had been in existence in the U.S. since the late nineteenth century. Designed, like a Disney motion picture, to invite the visitor into an imaginary world, Disneyland was organized into five thematically linked areas: Main Street, U.S.A.; ; ; ; and . In the years since Disneyland's inception, its "imagineers" (engineers, architects, artists, storytellers, and designers) have added more "lands," entertainment, rides and attractions to the park. Disneyland's public service employees are called "cast members" in company literature because they are considered an integral part of creating the park's special atmosphere. Attendance at Disneyland in 2008 was 14,721,000. Disneyland is now just one part of a large tourist and entertainment complex in Anaheim, where Walt Disney Co. owns 461 acres of land and has the rights under long-term lease for use of an additional 49 acres. In addition to its vast holdings in studio entertainment and media networks, the company also owns resort in Orlando, Florida, and licenses or owns interests in a number of other parks and resorts in the U.S. as well as in Hong Kong, Tokyo and . Taken together, Walt Disney Attractions has the highest attendance of any theme park chain in the world, with 118,000,000 visitors in 2008. Collection Scope and Content Summary This collection includes Disneyland-related newsletters, magazines, and other publications collected by Robert J. Massoth and by his wife, Bertha E. Massoth. Bertha worked as the executive secretary to the head of publicity and marketing at

Guide to the Robert and Bertha MS.R.147 2 Massoth Collection of Disneyland Publications MS.R.147 Disneyland, a theme park in Anaheim, Orange County, California, owned by Walt Disney Co. The collection includes newsletters and other publications for employees and former employees, including Backstage Disneyland, Inside Disneyland; and The Disneylander. Also included is Walt Disney Co. literature such as annual reports, the employee newsletter Disney Newsreel, and gift catalogs of Disney trademarked merchandise. There are also tourist guides and other publications for visitors to Disneyland and Walt Disney World resort. Collection Arrangement This collection is arranged in alphabetical order by title or type of publication. Separation Note The following publications were removed from this collection and cataloged separately in Special Collections and Archives. (Catalog records can be accessed through UCI's online catalog Antpac http://antpac.lib.uci.edu/.) These items were removed from the collection and cataloged separately in the library catalog ANTPAC . 1. Disneyland Line 2. Line 3. Disney News: Official Magazine for Club Families Related Collections Related materials can be found in the following collection in the Department of Special Collections and Archives: Disneyland employee and promotional materials collection. MS-R077. Special Collections and Archives, The UC Irvine Libraries, Irvine, California . Related materials can be found in the following collection: Disneyland Employee and Promotional Materials Collection. MS.R.077 Special Collections and Archives, The UC Irvine Libraries, Irvine, California. Bibliography Themed Entertainment Association/Economics Research Associates. Attraction Attendance Report 2008. Burbank, Calif.: Themed Entertainment Association, 2009. Telotte, J.P. The Mouse Machine : Disney and Technology . Urbana : University of Illinois Press, 2008. Walt Disney Productions. Disneyland : The First Quarter Century . Burbank, Calif.: Walt Disney Productions, 1979. "Walt Disney Co." In Mint Global [database online]. Bureau van Dijk Electronic Publishing. [Cited 7 July 2009.] Subjects and Indexing Terms Amusement parks -- California -- Anaheim -- History -- 20th century -- Sources. Walt Disney Productions Walt Disney Company Disneyland (Calif.) -- Archives Disneyland (Calif.)

box 1, folder 2 Annual report 1989 box 1, folder 1 Annual reports 1980-1981 box 1, folder 3 Backstage Disneyland (scattered issues) 1965-1980 box 1, folder 4-6 Catalogs 1987-1997 box 1, folder 10 Disney Newsreel (scattered issues) 1978-1984 box 1, folder 11 The Disney World magazine 1968 November box 2, folder 7 Disneyland 1983 calendar 1983 box 1, folder 7 Disneyland Inside (scattered issues) 1967-1971 box 1, folder 9 Disneyland Resort: Draft Environmental Impact Report Summary, City of Anaheim; and WESTCOT 2000 Community Support Group promotional materials 1992 box 1, box 8 The Disneylander (scattered issues) 1985-1987 box 2, folder 1 Guides for tourists: Disneyland and Walt Disney World 1981-1986 box 2, folder 2 Magic Key Newsletter (scattered issues) 1993-1995 box FB-071, Miscellaneous ephemera: pocket calendar, commemorative booklets, and other folder 2, box 2, materials 1971-1997, undated folder 3

Guide to the Robert and Bertha MS.R.147 3 Massoth Collection of Disneyland Publications MS.R.147 box 2, folder 4 Miscellaneous newsletters: University of Disneyland, Career Planning and Placement Update, Coming Attractions, Disney Team '85, Disneyana Collector, and Enviroport '92 1966, 1979-1992 box FB-071, Salute to the United States 1964 Olympic Team from the City of Los Angeles 1964 folder 3 September 27 Scope and Content Note Reception and dinner held at Disneyland.

box 2, folder 5 Vacationland (scattered issues) 1973-1983 box 2, folder 6 Walt Disney World booklet 1969

Guide to the Robert and Bertha MS.R.147 4 Massoth Collection of Disneyland Publications MS.R.147