Virtuoso Pro, Blend Pro, Slayer 99, Lethal 60, (NSC) material has improved the quality of Lethal 70, Tweet 8000 International & Tantrum high-end racquets and made them structurally TAN CHUN SEANG 500 International are best for professional stronger. Other advanced technologies include (MALAYSIA) players. Ferocious, Slayer 88, Tantrum 200, built-in T-Graphite Throat, Hexagon Throats, Tantrum 300, Lethal 85, Lethal 90, Lethal 100, Slim shafts, Titanium shafts, Plated Jacquard, Lethal 110 & Virtuoso Performance are best Extreme Power Tech frames, Muscle Wave for advance level players. Blizzard, Blend, Heavy Impact frames, in addition to High Feather Weight, Foray, Finapi, Lethal, Lurid Speed Muscle frames, Power frames, and Power, Power Concept, Slayer, Sensuous, Wide frames. Stardom, Stern, Super Series, Sizzle, Tantrum, The built-in T-Graphite Throat stabilises the and Virtuoso are among the many racquet racquet joint between the frame and the shaft. categories offered within the brand. It helps minimise racquet torsion, maximise High quality tennis and squash racquets are accuracy of shuttlecock direction, and expand also available. the sweet spot. The unique hexagon throat Apacs has developed a range of footwear boosts the function of built-in T-Graphite to meet the different needs of athletes. For Throat by up to two times, and reduces air Netting’ graphite; ‘Inner Taper’ Shafts; instance, PRO 738 & PRO 739 are best for resistance to provide consistent and stable ‘Slimmest 6.4mm’ shafts; ‘Vacuum Intensive’ professional players, PRO 907 & 908 are shots. The Slim 6.4mm shaft is the thinnest in racquets; ‘Double Shaft’ racquets; ‘Arrow suitable for advance level players. Professional the badminton market; its low wind resistance Tapered Fins Shaft’ racquets; dual-material players acknowledge the narrow shaped offers comfort and stable handling. processed grommets; the ultra-light 55g outsoles, and thick cushioning for heel and The Super Slim 6.4mm shaft provides racquet with a 30lb maximum tension strength toe comfort, are designed to minimise injuries, racquet stiffness, and offers lower torsion, as are highlighted in catalogues and flyers; and the (compared to other brands maximum tension especially heel pain that can be caused well as higher smashing power and shuttlecock brand is advertised in national newspapers such strength of 25lbs); professional racquets with from landing hard on the floor following a velocity. The High Speed series frame has been as The Star, Berita Harian, Metro Harian, China ROBERT BLAIR 45lb maximum tension strength (compared to jumping smash. developed for fast doubles games. It generates Press, Sin Chew Daily, and Guang Ming Daily. (SCOTLAND) 35lbs offered by other brands); and the lowest Apacs apparel features an extensive variety quicker swing speeds and shortens the contact Apacs has also launched online marketing time between racquet and shuttlecock. shaft torsion tilt in the market at four degrees of sportswear, athletic socks, wristbands, activities including Twitter, Facebook, Yahoo! towels, headbands and high performance Recently released Plated Jacquard and Scale (compared to the six degrees found with and Google search engine advertising, athletic insoles. The brand’s Dry-Fast t-shirts Netting are advanced technology solutions other brands. product promotions on Alibaba, as well as e-catalogue distribution. In 2009, Apacs added yet another feather in its cap as the biggest rubber mat supplier in MARKET Apacs’ excellence in product standards and Malaysia, with a total of 120 varieties. BRAND VALUES Apacs Sports was established in 2002 to quality assurance. Apacs Sports promises quality control, promote and distribute high quality sporting Apacs Sports (M) Sdn. Bhd. won ‘Product testing and BWF approval for all its products. HISTORY equipment such as badminton, squash and Apacs Sports (M) Sdn. Bhd. won ‘Product Of It remains committed to standards of high Anthony Lim and Jebbery Lim established tennis racquets; sportswear; footwear; and The Year’ at the fourth Business Of The Year durability and high playability for all products, Apacs in 2002 with the aim of promoting other accessories in the local and international Award 2009, and was honoured as the Crystal in all markets. Apacs values and supports and distributing high quality sports equipment market. Targeted toward beginners, and all the Winner of the ‘2nd Global Award 2010’. initiatives that educate and inspire youth in the local and international marketplace. way through to professional athletes, the brand Apacs was also awarded Quality Product at including the Malaysia Learning Hub Guidebook. The dynamic duo created top quality products covers the full market spectrum from low to the International Standard Quality Awards (ISQ) ZULFADLI ZULKIFFLI Serving as an authoritative guide, it features the using the artful combination of technology (MALAYSIA) high-end. To date, the company has developed in 2011 and 2012. The company has pioneered country’s institutions of learning, and provides and craftsmanship. its wholesale distribution network across and introduced numerous innovations to help information, unique qualities, and other relevant Malaysia, with over 700 sporting goods dealers improve accuracy and power in a player’s game. information. The publication is supported and and shorts are made with heat reflective, sweat designed to reduce vibration, stabilise frames and retail stores. It has also developed Some of its first-in-the-market innovations PRODUCT encouraged by the Ministry of Education to absorbent, lightweight, high elasticity, fast dry and strengthen frame structures. its wholesale distribution network over 50 include the ‘Hexagon Throat’ joint; the ‘Built- Apacs Sports features a wide selection of assist young people in decisions about and anti-UV ray elements. The socks include Apacs Sports’ recent racquet product launches countries including the Middle East, South In Graphite T-throat’ joint; ‘Chrome Braided’ badminton racquets created for different player their future. Africa, Europe, North America, South America graphite; ‘Plated Jacquard’ graphite; ‘Scale levels. For example: Blizzard Pro, Ziggler Pro, Professional type AP 390TW, AP 391TW & include the Blend Series with speed and power and Southeast Asia. Presently it is among the AP 392TW ‘Made In Taiwan’ which specially combination, Z Ziggler, Ziggler 535, Ziggler 565, www.apacssports.com top three market share holders in Malaysia’s designed for professional players to protect Ziggler LHI, Blizzard Pro ZZ & Ferocious with graphite badminton product segment. The their foot and mid range socks AP 255, AP 259, the world’s slimmest shaft 6.4mm. company’s annual growth in turnover is AP 260, AP 261, AP 262 with anti slip The company has recently endorsed top estimated at 32%. and twisted rubber nibs at the bottom to professional players from different countries THINGS YOU DIDN’T KNOW prevent injury. such as Brazil, Mexico, Peru, Guatemala, ABOUT APACS Other accessories offered include bags, Argentina, USA, Austria, Sweden, Costa Rica, ACHIEVEMENTS grips, grip powder, skipping ropes, sports Thailand, Indonesia, Kazakhstan, Uzbekistan, One of Apacs’ 2007 achievements was the Apacs has been in Malaysia for ten wrap foam, stencil ink, stencil logos, frame Mongolia, England and including single player • recognition of its Aero-Flight 700 shuttlecock years (10) and is top three in terms protectors, headbands, wristbands, strings, Lee Hyun Il from Korea; Malaysian singles for international level play, by the Badminton of product ranking. shuttlecocks, nylon shuttles, sports towels, player, Tan Chun Seang & Zulfadli Zulkiffli; World Federation (BWF), the global governing stringing machines, heel cups, insoles, waist Malaysian doubles player Lim Khim Wah & Ong • Apacs sells more than 800 body for the sport of badminton. BWF delivers LEE HYUN IL quality service, world class events, and supports, athletic shorts, kinesio tape, training Jian Guo. racquets daily. (KOREA) bars, ankle, elbow, knee and thigh guards, innovative development initiatives that Apacs’ new innovative world’s as well as badminton nets, posts, and • showcase the sport at the highest levels, PROMOTION lightest racquet with only 55g, rubber mats. while also increasing active participation Apacs Sports firmly believes in product which is roughly the weight of a worldwide. Aero-Flight 700 earned the same research development for all its target markets, bar of soap. approval in each of the subsequent years RECENT DEVELOPMENTS enabling the brand to continue advancing in its from 2008 to 2013. This, together with another Apacs’ Woven Racquet is built to bring chosen product segments. To support its • Apacs created a twelve step international level certificate of recognition better structural strength and reinforcement; branding and sales efforts, Apacs has created a technology process for testing from 2010 to 2013 for badminton netting striking power; air resistance, responsiveness range of point-of-sale materials including racquets to ensure compliance with (BN-001), and in 2011 and 2012 for badminton and vibration absorption to the common product stand banners, posters, as well as light the highest quality. 5.0mm (AP-204F) floor mats, further affirms racquet. The latest Nano Sponge Carbon boxes that carry the company logo. Its products

18 | SUPERBRANDS VOLUME IX MALAYSIA’S STRONGEST BRANDS | 19 Virtuoso Pro, Blend Pro, Slayer 99, Lethal 60, (NSC) material has improved the quality of Lethal 70, Tweet 8000 International & Tantrum high-end racquets and made them structurally TAN CHUN SEANG 500 International are best for professional stronger. Other advanced technologies include (MALAYSIA) players. Ferocious, Slayer 88, Tantrum 200, built-in T-Graphite Throat, Hexagon Throats, Tantrum 300, Lethal 85, Lethal 90, Lethal 100, Slim shafts, Titanium shafts, Plated Jacquard, Lethal 110 & Virtuoso Performance are best Extreme Power Tech frames, Muscle Wave for advance level players. Blizzard, Blend, Heavy Impact frames, in addition to High Feather Weight, Foray, Finapi, Lethal, Lurid Speed Muscle frames, Power frames, and Power, Power Concept, Slayer, Sensuous, Wide frames. Stardom, Stern, Super Series, Sizzle, Tantrum, The built-in T-Graphite Throat stabilises the and Virtuoso are among the many racquet racquet joint between the frame and the shaft. categories offered within the brand. It helps minimise racquet torsion, maximise High quality tennis and squash racquets are accuracy of shuttlecock direction, and expand also available. the sweet spot. The unique hexagon throat Apacs has developed a range of footwear boosts the function of built-in T-Graphite to meet the different needs of athletes. For Throat by up to two times, and reduces air Netting’ graphite; ‘Inner Taper’ Shafts; instance, PRO 738 & PRO 739 are best for resistance to provide consistent and stable ‘Slimmest 6.4mm’ shafts; ‘Vacuum Intensive’ professional players, PRO 907 & 908 are shots. The Slim 6.4mm shaft is the thinnest in racquets; ‘Double Shaft’ racquets; ‘Arrow suitable for advance level players. Professional the badminton market; its low wind resistance Tapered Fins Shaft’ racquets; dual-material players acknowledge the narrow shaped offers comfort and stable handling. processed grommets; the ultra-light 55g outsoles, and thick cushioning for heel and The Super Slim 6.4mm shaft provides racquet with a 30lb maximum tension strength toe comfort, are designed to minimise injuries, racquet stiffness, and offers lower torsion, as are highlighted in catalogues and flyers; and the (compared to other brands maximum tension especially heel pain that can be caused well as higher smashing power and shuttlecock brand is advertised in national newspapers such strength of 25lbs); professional racquets with from landing hard on the floor following a velocity. The High Speed series frame has been as The Star, Berita Harian, Metro Harian, China ROBERT BLAIR 45lb maximum tension strength (compared to jumping smash. developed for fast doubles games. It generates Press, Sin Chew Daily, and Guang Ming Daily. (SCOTLAND) 35lbs offered by other brands); and the lowest Apacs apparel features an extensive variety quicker swing speeds and shortens the contact Apacs has also launched online marketing time between racquet and shuttlecock. shaft torsion tilt in the market at four degrees of sportswear, athletic socks, wristbands, activities including Twitter, Facebook, Yahoo! towels, headbands and high performance Recently released Plated Jacquard and Scale (compared to the six degrees found with and Google search engine advertising, athletic insoles. The brand’s Dry-Fast t-shirts Netting are advanced technology solutions other brands. product promotions on Alibaba, as well as e-catalogue distribution. In 2009, Apacs added yet another feather in its cap as the biggest rubber mat supplier in MARKET Apacs’ excellence in product standards and Malaysia, with a total of 120 varieties. BRAND VALUES Apacs Sports was established in 2002 to quality assurance. Apacs Sports promises quality control, promote and distribute high quality sporting Apacs Sports (M) Sdn. Bhd. won ‘Product testing and BWF approval for all its products. HISTORY equipment such as badminton, squash and Apacs Sports (M) Sdn. Bhd. won ‘Product Of It remains committed to standards of high Anthony Lim and Jebbery Lim established tennis racquets; sportswear; footwear; and The Year’ at the fourth Business Of The Year durability and high playability for all products, Apacs in 2002 with the aim of promoting other accessories in the local and international Award 2009, and was honoured as the Crystal in all markets. Apacs values and supports and distributing high quality sports equipment market. Targeted toward beginners, and all the Winner of the ‘2nd Global Award 2010’. initiatives that educate and inspire youth in the local and international marketplace. way through to professional athletes, the brand Apacs was also awarded Quality Product at including the Malaysia Learning Hub Guidebook. The dynamic duo created top quality products covers the full market spectrum from low to the International Standard Quality Awards (ISQ) ZULFADLI ZULKIFFLI Serving as an authoritative guide, it features the using the artful combination of technology (MALAYSIA) high-end. To date, the company has developed in 2011 and 2012. The company has pioneered country’s institutions of learning, and provides and craftsmanship. its wholesale distribution network across and introduced numerous innovations to help information, unique qualities, and other relevant Malaysia, with over 700 sporting goods dealers improve accuracy and power in a player’s game. information. The publication is supported and and shorts are made with heat reflective, sweat designed to reduce vibration, stabilise frames and retail stores. It has also developed Some of its first-in-the-market innovations PRODUCT encouraged by the Ministry of Education to absorbent, lightweight, high elasticity, fast dry and strengthen frame structures. its wholesale distribution network over 50 include the ‘Hexagon Throat’ joint; the ‘Built- Apacs Sports features a wide selection of assist young people in decisions about and anti-UV ray elements. The socks include Apacs Sports’ recent racquet product launches countries including the Middle East, South In Graphite T-throat’ joint; ‘Chrome Braided’ badminton racquets created for different player their future. Africa, Europe, North America, South America graphite; ‘Plated Jacquard’ graphite; ‘Scale levels. For example: Blizzard Pro, Ziggler Pro, Professional type AP 390TW, AP 391TW & include the Blend Series with speed and power and Southeast Asia. Presently it is among the AP 392TW ‘Made In Taiwan’ which specially combination, Z Ziggler, Ziggler 535, Ziggler 565, www.apacssports.com top three market share holders in Malaysia’s designed for professional players to protect Ziggler LHI, Blizzard Pro ZZ & Ferocious with graphite badminton product segment. The their foot and mid range socks AP 255, AP 259, the world’s slimmest shaft 6.4mm. company’s annual growth in turnover is AP 260, AP 261, AP 262 with anti slip The company has recently endorsed top estimated at 32%. and twisted rubber nibs at the bottom to professional players from different countries THINGS YOU DIDN’T KNOW prevent injury. such as Brazil, Mexico, Peru, Guatemala, ABOUT APACS Other accessories offered include bags, Argentina, USA, Austria, Sweden, Costa Rica, ACHIEVEMENTS grips, grip powder, skipping ropes, sports Thailand, Indonesia, Kazakhstan, Uzbekistan, One of Apacs’ 2007 achievements was the Apacs has been in Malaysia for ten wrap foam, stencil ink, stencil logos, frame Mongolia, England and including single player • recognition of its Aero-Flight 700 shuttlecock years (10) and is top three in terms protectors, headbands, wristbands, strings, Lee Hyun Il from Korea; Malaysian singles for international level play, by the Badminton of product ranking. shuttlecocks, nylon shuttles, sports towels, player, Tan Chun Seang & Zulfadli Zulkiffli; World Federation (BWF), the global governing stringing machines, heel cups, insoles, waist Malaysian doubles player Lim Khim Wah & Ong • Apacs sells more than 800 body for the sport of badminton. BWF delivers LEE HYUN IL quality service, world class events, and supports, athletic shorts, kinesio tape, training Jian Guo. racquets daily. (KOREA) bars, ankle, elbow, knee and thigh guards, innovative development initiatives that Apacs’ new innovative world’s as well as badminton nets, posts, and • showcase the sport at the highest levels, PROMOTION lightest racquet with only 55g, rubber mats. while also increasing active participation Apacs Sports firmly believes in product which is roughly the weight of a worldwide. Aero-Flight 700 earned the same research development for all its target markets, bar of soap. approval in each of the subsequent years RECENT DEVELOPMENTS enabling the brand to continue advancing in its from 2008 to 2013. This, together with another Apacs’ Woven Racquet is built to bring chosen product segments. To support its • Apacs created a twelve step international level certificate of recognition better structural strength and reinforcement; branding and sales efforts, Apacs has created a technology process for testing from 2010 to 2013 for badminton netting striking power; air resistance, responsiveness range of point-of-sale materials including racquets to ensure compliance with (BN-001), and in 2011 and 2012 for badminton and vibration absorption to the common product stand banners, posters, as well as light the highest quality. 5.0mm (AP-204F) floor mats, further affirms racquet. The latest Nano Sponge Carbon boxes that carry the company logo. Its products

18 | SUPERBRANDS VOLUME IX MALAYSIA’S STRONGEST BRANDS | 19