CONCEPT PRESENTATION WELCOME! „We Appreciate Your Interest in ACROSS Magazine

FEBRUARY 2019

CONCEPT PRESENTATION WELCOME! „We appreciate your interest in ACROSS Magazine. Here you learn more about our concept and ideas – and how we can support you and your goals.“

Reinhard Winiwarter Publisher and Managing Partner

www.across-magazine.com 2019 – CONCEPT PRESENTATION – 2 CONCEPT The integrated ACROSS concept consists of four synergistic cor- nerstones: • PRINT MAGAZINE • ONLINE PLATFORM www.across-magazine.com • NEWSLETTER • SOCIAL MEDIA

www.across-magazine.com 2019 – CONCEPT PRESENTATION – 3 PRINT MAGAZINE 5 issues per year/approx. 100 pages 42 European countries 18,000+ copies Reaches all top decision-makers of Europe’s retail real estate industry

www.across-magazine.com 2019 – CONCEPT PRESENTATION – 4 ONLINE PLATFORM Daily internet publishing Latest industry news Worldwide, mainly European countries Up to 2,000 unique users per day

www.across-magazine.com 2019 – CONCEPT PRESENTATION – 5 NEWSLETTER 45 x per year Additional special newsletters 25,000+ subscribers Reaches all opinion leaders in Europe’s retail real estate industry

www.across-magazine.com 2019 – CONCEPT PRESENTATION – 6 SOCIAL MEDIA – @DAILY #NEWS Facebook: 27,000 people follow this Twitter: up to 58,000 tweet impressions p.m. LinkedIn: 13,000 follower Xing: 1,000 personal contacts

www.across-magazine.com 2019 – CONCEPT PRESENTATION – 7 ACROSS MAGAZINE is the international and independent platform for retail real estate in Europe.

www.across-magazine.com 2019 – CONCEPT PRESENTATION – 8 CONTENT The platform covers topics through the entire value chain of modern retail properties. Editorial coverage focuses on interviews and experts’ opinions. The latest retail or development trends and news about the different markets, round out the magazine’s content.

www.across-magazine.com 2019 – CONCEPT PRESENTATION – 9 ADVISORY ACROSS ADVISORY BOARD The ACROSS Advisory Board was created in mid-2016. The body’s declared aim is to offer its expertise in topic formulation. It identifies the challenges the industry faces as well as the opportunities, emerging trends, etc. it sees. ACROSS’s Advisory Board has 20 members. These are (in alphabetical order): ADVISORY BOARD IMAGE: ECE IMAGE: IMAGE: UNIBAIL-RODAMCO IMAGE: IMAGE: ECE IMAGE: IMAGE: ATRIUM IMAGE: The ACROSS Advisory Board ATP IMAGE: CHRISTOPH ACHAMMER JONATHAN DOUGHTY SCOTT DWYER JOANNA FISHER ANDREAS HOHLMANN Chairman of the Board at Global Head of Foodservice, Group Chief Operating Managing Director Center Managing Director Germany ATP architects engineers Leisure and Placemaking Officer at Atrium Management at ECE of the Unibail-Rodamco- was created in mid-2016. at ECE Westfield Group The body’s declared aim is to offer its expertise in topic IMAGE: NEINVER IMAGE: MCARTHURGLEN IMAGE: MK ILLUMINATION IMAGE: IMAGE: FUTUREAL GROUP IMAGE: MULIT IMAGE: formulation. It identifies the PÉTER KARAI JOSIP KARDUN DANIEL LOSANTOS HENRIK MADSEN THOMAS MARK Sales Director at Futureal CEO of Multi Corporation CEO of Neinver Managing Director Northern President of MK Illumination challenges the industry faces Group Europe at McArthurGlen Group as well as the opportunities, emerging trends, etc. it sees. IMAGE: CINEPLEXX IMAGE: IMAGE: IMMOFINANZ GROUP IMAGE: REAL COMMERZ IMAGE: IMAGE: ROS IMAGE: IMAGE: HMSHOST IMAGE: ACROSS’s Advisory Board CHRISTOF PAPOUSEK THOMAS REICHENAUER DIETMAR REINDL KATHARINA VON SCHACKY WALTER SEIB CFO of the Constantin Film Co-Founder & Managing COO of Immofinanz Global Head of Shopping at CEO of HMSHost Group of Companies Director of ROS Retail Outlet Group Commerz Real International currently has 20 members. Shopping IMAGE: RETEAM IMAGE: SCSC IMAGE: HAGER DANIEL IMAGE: IMAGE: TRIGRANIT IMAGE: UNION INVESTMENT IMAGE: JACQUES SINKE JAN TANNER ÁRPÁD TÖRÖK HENRIKE WALDBURG MARCUS WILD CEO of reteam international Expert Consultant for the CEO of TriGranit Head of Investment CEO of SES Spar European shopping center, retail real Management Retail at Shopping Centers estate, and retail industry Union Investment

82 ACROSS 2| 2019 www.across-magazine.com 2019 – CONCEPT PRESENTATION – 10 READERSHIP The readers of ACROSS are the decision makers of the industry like • developers • retailers • investors • international real estate agencies • asset managers • facility and center managers • attorneys at law • tax consultants, etc.

www.across-magazine.com 2019 – CONCEPT PRESENTATION – 11 CIRCULATION ACROSS Magazine is published five times a year entirely in English with an exclusive circulation of 18,000 copies. The magazine is distributed in 42 countries all over Europe. Delivered directly to decision makers.

www.across-magazine.com 2019 – CONCEPT PRESENTATION – 12 READERSHIP BY REGION

www.across-magazine.com 2019 – CONCEPT PRESENTATION – 13 WHICH INDUSTRY SECTORS ARE COVERED?

www.across-magazine.com 2019 – CONCEPT PRESENTATION – 14 EDITORIAL STRUCTURE

TICKER - THE LATEST RETAIL REAL ESTATE NEWS EVENTS - WHERE THE INDUSTRY MEETS

OPINION - PERSONAL COMMENTARIES OF RETAIL REAL ESTATE EXPERTS

DEVELOPMENT - CURRENT PROJECTS, TRENDS AND STRATEGIES OF DEVELOPERS

MANAGEMENT - LATEST TRENDS AND PROGRESSES IN ASSET AND CENTER MANAGEMENT

RETAIL - STRATEGIES AND EXPANSION PLANS OF RETAILERS

PROPTECH - RETAIL TECHNOLOGY

FOOD & BEVERAGE / LEISURE - LATEST TRENDS IN FOOD & BEVERAGE AND LEISURE CONCEPTS

INVESTMENT - PLANS OF INVESTORS AND OWNERS

STUDIES - THE MOST CURRENT STUDIES AND COUNTRY REPORTS

www.across-magazine.com 2019 – CONCEPT PRESENTATION – 15 LAYOUT

4|2017 2|2018 PP, A-1010 VIENNA PP, A-1010 VIENNA www.across-magazine.com VN: 08Z037864M www.across-magazine.com VN: 08Z037864M

ARE MALLS IN GERMANY ALSO FACING DEATH? NOT MY DATA ARE MALLS IN GERMANY ALSO FACING DEATH? DEATH? ARE MALLS IN GERMANY ALSO FACING 2017 2018 | HEAVENLY DELIGHTS | 4 AT FOOD SKY 2 ACROSS ACROSS ACROSS ACROSS NOT MY DATA “Eating is the new shopping” is the success recipe that ECE and Allianz Real Estate follow with regard to the refurbishment of Europa Passage Hamburg. The new Food Sky, which is already completely leased, will open on September 29, 2017 – The retail trade is in a state of massive upheaval. The creative destruction How the EU’s General Data Protection Regulation affects an entire floor full of culinary delights with 15 dining options in the food court, unleashed by online commerce has brought in the next stage of evolution. the European shopping center industry approximately 400 seats, and further five restaurants. The offerings range from What does this mean for commercial real estate? small takeouts to starred restaurants. www.ece.com

OPINION Sonae Sierra’s José Falcão Mena says developing outstanding projects in CEE is a key challenge GLOBAL ATTRACTIVENESS Union Investment’s new index analyzes the top-17 markets INTERVIEW Marcus Wild of SES takes a look back on the occasion of the company’s 10th anniversary OPINION Radosl/aw Knap of PRCH on banning Sunday trading in Poland ECE GASTRONOMY SPECIAL The new food experience INTERVIEW A conversation with Invester United Beneﬁ ts co-founder Franz Alexander Kollitsch

www.across-magazine.com 2019 – CONCEPT PRESENTATION – 16 Transforming Shopping Centers into Darren Richards ...... 24 Bricks Drive Clicks ...... 66 Omnichannel Platforms ...... 6 British Land has announced the appoint- A physical presence is key to consumer Commentary by Philipp Sepehr ment of Darren Richards as Head of Real ROS Retail Outlet Shopping Goes engagement Estate More Local and Pop Up ...... 53 The Emotional Connection with the COMPOSITION GMBH/PHOTO GALERIA KAUFHOF IMAGE: Commentary by Thomas Reichenauer Step Away from the Desk ...... 68 Always Connected Consumer ...... 7 Why attending retail conferences is still Commentary by Dolores Bañón Offering a Shopping Experience relevant in today’s digital age Worth Travelling for ...... 54 Which E-Commerce? How Malls Can It was only five years ago that VIA Outlets Advocacy in the EU – Morph into Tech Businesses, too ..... 10 Starting Shot in Changsha ...... 28 was launched. In an interview with Why It matters ...... 70 Commentary by Katharina von Schacky Ingka Centres ramps up investment in The Good Old Days ...... 40 ACROSS, COO Otto Ambagtsheer talks Commentary by Joost Koomen China with new mixed-use projects. This Department stores are in crisis. European about consolidating the current portfolio Retail Property Sector Remains will cost the company €2 billion department store chains close one store The Value of PropTech in Property of 11 assets, expanding the Fashion Club King in Romania ...... 12 after the other. If the format wants to sur- Management and Retailer loyalty program, and debuting hot local Commentary by Mihai Dinu Creating Space Instead of Creating vive it needs to reinvent itself completely Engagement ...... 46 brands like BALR. and Nikkie

Buildings ...... 30 With 2019 heralded as the coming-of-age ICSC IMAGE: What Are Weekends Made for? ...... 13 According to Frank van Dongen and for PropTech, owners and managers of real Commentary by Carmen Chieregato Willem-Jost de Vries of the Dutch design estate are under increasing pressure to company TconcepT, such a transformation understand the value of technology when GLOBAL RETAIL The Role of Local Communities in is necessary. An essential factor in under- making key tech investment decisions ATTRACTIVENESS INDEX Enhancing Retail ...... 14 standing this kind of placemaking is the Good Mood and Exciting Commentary by Anna Obraztsova human scale Ecological Use of Roof Areas ...... 48 Perspective ...... 59 Retail Investment: Widening Gap It’s not about Shopping Center Unibail-Rodamco-Westfield has opened Commentary by Christine Hager between Europe’s Retail Markets ... 72 ECE Modernizes Nova Eventis ...... 32 Marketing. It’s about Product its first urban farm on top of So Ouest in The Union Investment index analyses the The redesign and upgrade of the shop- Marketing...... 44 France. The products are sold directly to attractiveness of the top 17 markets ping and experience center in Marketing as a decisive success factor has customers, inside a dedicated pop-up Leipzig/Halle will be carried out at increasingly become a focal point of center store within the shopping center a cost of 40 million euros management. However, what are the key Birmingham Smithfield ...... 16 factors for successful marketing? Elke Peter Korbacˇka in a Purchasing Birmingham City Council has recently Shopping and Skiing ...... 34 Haeffner, Center Manager of Fünf Höfe State of Mind ...... 62 announced Lendlease as its development SevenCapital is developing North Star in Munich of B&L Property Management Last year, City Aréna in Trnava, Slovakia, partner to deliver the transformation of Village in Swindon. The Shopping & Leisure GmbH, and Sebastian Guth, Managing became the property of real estate devel- the 17-hectare Birmingham Smithfield site Project includes one of the United King- Director of their lead agency 21Media, oper Peter Korbacˇka. He and Sonae Sierra Market Movements in dom’s largest ski and snow centers discussed this issue with ACROSS have recently signed a joint venture agree- Luxembourg ...... 76 ment to acquire three shopping centers in There will be two new retail properties in Minsk As a Virtual Trailblazer ...... 36 Spain for a total of EUR 485 million the Grand Duchy, as Cloche d’Or and Royal- The largest virtual amusement park to Hamilius will be opening there this year

date in Europe has recently opened at a / UNIBAIL-RODAMCO-WESTFIELD PIERRICH ROLAND IMAGE: The Key Question for Future-proof shopping center in the Belarusian capital. Shopping Destinations: Are We Tourists are also part of the target group Handling Digitalization as Must .... 50 Really Relevant? ...... 64 The parameters for successful shopping In this interview, Steffen Hofmann and Mipim: Projects Everywhere center marketing are changing, reports Klaus Mennickheim, Managing Partners You Look ...... 38 Guido Beddig, Managing Partner at Kintyre of iMallinvest Europe GmbH, share their Mipim ...... 78 Once again, real estate developments will Investments, in an interview with ACROSS. profound views on current trends in the This year the leading property event be presented and advertised in Cannes this The marketing team must be familiar with German retail real estate market with takes place from March 12 to 15, 2019 IMAGE: LENDLEASE IMAGE: year. Many of them will feature retail space UNION INVESTMENT IMAGE: new media ACROSS as always, in Cannes

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www.across-magazine.com 2019 – CONCEPT PRESENTATION – 17 www.across-magazine.com 2019 – CONCEPT PRESENTATION – 18 www.across-magazine.com 2019 – CONCEPT PRESENTATION – 19 www.across-magazine.com 2019 – CONCEPT PRESENTATION – 20 DevelOpment

completed by the end of 2017. We are also prepar- AuStRiAn RetAil PROPeRtieS “In prIncIple, our STop ing a development in Romania. As you can see: AmOunting tO 88 ObjeCtS And A tOtAl We are rapidly approaching our goal of increasing the AReA Of 108,000 Sq m. why wAS theRe number of STOP SHOPs to over 100 in the next few nO mORe ROOm in yOuR PORtfOliO fOR SHop concepT IS SuITable years. We will then clearly be the leading retail park thAt PACkAge? operator in the CEE region. Our STOP SHOPs are Reindl: The properties sold formed a complex and virtually fully leased and the concept is also increas- fragmented special portfolio that is tailored to the for every counTry” ingly in demand from retailers who traditionally needs of a major tenant. The sale represents anoth- In an interview with acroSS, Dietmar reindl, coo of the listed austrian established themselves in malls or shopping streets. er step in our portfolio optimization and in increasing They have realized that, with comparatively low rents our portfolio efficiency. To illustrate: The transaction company IMMofInanZ, explained the advantages of retail parks and why an and good quality, they can very quickly reach sig- reduces the number of our retail properties in umbrella brand strategy in retail properties is surely worthwhile. nificant market coverage with this product. Austria by almost 90% to 13 objects, but has more than tripled the average area to around 6,250 sq m. ACROSS: whAt ARe the benefitS Of ACROSS: PARt Of yOuR bRAnd StRAtegy Among others, we already have on board Media- ACquiRing And OPeRAting RetAil PARkS ACROSS: the PlAnS fOR immOfinAnz iS tO COntinue tO gROw with the Markt, H&M, Helios Cinema, Home&You, Martes in COntRASt tO ShOPPing CenteRS in And CA immO tO meRge ARe

RetAil bRAndS StOP ShOP And ViVO! in Sport, CCC, and the four LPP Fashion Brands Re- teRmS Of CORPORAte StRAtegy? dePendent, AmOng OtheR thingS, On I mm OFIN a NZ Image: euROPe. whAt AdVAntAgeS ARe theRe served, House, Cropp, and Sinsay . Reindl: Our STOP SHOPs are a standardized prod- the SAle Of yOuR fiVe ShOPPing dietmAR Reindl tO mARketing RetAil PROPeRtieS uct, which enables us to grow rapidly and inexpen- CenteRS in RuSSiA, but the SAle iS COO IMMOFINANZ: undeR A unifORm umbRellA bRAnd? ACROSS: hOw mAny ViVO CenteRS dO sively. The total investment cost per site is very tuRning Out tO be Anything but eASy. “Our STOP SHOPs are a dietmAR Reindl: Our brand provides our yOu wAnt tO OPen in the next few easily understood from the developer point of view, whAt PROblemS ARe yOu fACing in the standardized product, which enables us to grow rapidly customers with a sense of security and confidence yeARS? wheRe exACtly? the construction period is less than one year, and the SAleS PROCeSS And hOw dO yOu PlAn and inexpensively.” in its quality. This begins with a partner who accom- Reindl: In addition to developing new VIVO! cen- sites are fully leased at opening, even as the rela- tO PROCeed? panies the tenant throughout, continues with stan- ters like that in Krosno, we are rolling out the VIVO! tively cheaper rents attract new retailers. Unlike large Reindl: That’s not entirely true. Yes, we want to dard leases and services, and extends to the quality brand to existing shopping centers in our portfolio shopping malls, our STOP SHOPs serve as practical sell or hive off our Russian portfolio, which is subject and attractiveness of the building, facility manage- in the four countries Poland, Romania, the Czech local suppliers with a catchment area of 30,000– to different market dynamics and a higher risk ment, and resource exploitation. A holistically Republic, and Slovakia. The restructuring process 150,000 residents and offer a wide range of goods profile, before the planned merger. We are not coordinated appearance also guarantees high on our four shopping centers in Romania has been at an attractive price-performance ratio. With their facing problems with it, however. We just decided recognition value. Our tenants can rely on these completed, turning, for example, Maritimo Shopping transport-convenient locations and extensive park- towards the end of 2016 that we want to take a little IMMOFINANZ standards in all our markets. They can Center Constanta into VIVO! Constanta. The ing, they appeal to budget-conscious “smart shop- longer than originally planned to carry out the sepa- grow rapidly in several countries with our brand con- rebranding our shopping center Park Hostiva is pers,” who appreciate convenient accessibility. There ration. The current stabilization of economic condi- cept. For IMMOFINANZ, this brand policy means a currently underway in Prague. It is now called VIVO! is also virtually no overlap with online retailing. tions contributed to that decision. In addition, we competitive advantage because of the high degree Hostiva. Regarding further expansion, we con- have made intensive use of the last few quarters to of standardization, which allows us to expand stantly carry out analyses in our core markets. I can ACROSS: in AuStRiA And OtheR adapt our five shopping centers to the market envi- rapidly and save on costs. Rather than develop many well imagine that our portfolio could grow every year euROPeAn COuntRieS, RetAil PARkS ronment. We have used an experienced local individual concepts, we roll out a uniform concept by an average of one VIVO! shopping center. CAn be fOund At PRACtiCAlly eVeRy management team and have formed an alliance with with high recognition value. ROundAbOut. in whiCh COuntRieS dO ECE for our Rostokino shopping center. In parallel, ACROSS: yOu PuRChASed eight mORe yOu think demAnd fOR RetAil PARkS iS we have developed concepts for the future of the ACROSS: in the fOuRth quARteR Of lOCAtiOnS fOR yOuR StOP ShOP RetAil PARtiCulARly high? shopping center in order to secure its long-term 2017, yOu wAnt tO OPen A ViVO! PARkS in SlOVAkiA And hungARy in Reindl: We see strong demand in Central and positioning in the market. All these measures have ShOPPing mAll in kROSnO, POlAnd. nOVembeR. the ChAin iS Set tO Eastern Europe, where there are still some white been effective, as can be seen in the development whAt mAkeS kROSnO SO inteReSting AS COntinue tO gROw. wheRe And hOw? spots on the map, especially in southern and south- of the occupancy rate. This rose to around 90% in A ViVO! lOCAtiOn And hOw ARe the Reindl: Yes, we’re committed to rapid growth for eastern Poland and in Romania. We will also con- the second half of 2016 from approximately 81% tAlkS with POtentiAl tenAntS gOing? our STOP SHOPs. This will be accomplished both via tinue our rapid growth in Serbia and are aiming to previously. This is a great success in a difficult Reindl: Medium-sized cities like Krosno are ideal development projects and acquisitions. We com- add 10 additional locations in the next couple years. market environment. The new large tenants include for our VIVO! shopping centers because of their pleted and opened three fully-let sites in Poland and In principle, our STOP SHOP concept is suitable for the international toy seller Hamley’s, which will take locations and catchment areas. The hitherto limited Serbia in the second half of 2016. We have also every country. I therefore cannot rule out expanding up almost 5,000 sq m in Rostokino. As announced, retail offer in the city and the very favorable location acquired nine STOP SHOPs in Slovakia, Hungary, and into new countries if the possibility presents itself. we will initiate a structured bidding process in 2017 for the VIVO! center played a central role in our Romania. That also marks our market entry into after we have finalized all preparations. In general, decision to locate in Krosno. Our goal is to ensure an Romania. In the area of project development, we are ACROSS: yOu geneRAlly fOCuS On we are seeing very good interest in our five shopping optimal tenant mix of international, national, and currently working on three other locations in Serbia PORtfOliO OPtimizAtiOn. lAte lASt centers. The transaction will be closed by the end of local brands. And we have been very successful: and two in Poland, all of which are due to be yeAR, immOfinAnz SOld fRAgmented this year in any case.

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www.across-magazine.com 2019 – CONCEPT PRESENTATION – 21 covEr sTorY

original “centers of shopping.” Unlike e-commerce, heart of Prague, was redeveloped and opened in Driving an Urban the “where” of physical retail must follow the 2007. With 183 shops and 27 bars and restaurants, location of its market. this repurposed landmark added to an already thriving retail offer in the city. In Moscow, a visionary For new retail projects, a city-center location is project by ADG group is redeveloping 39 former renaissance by bill Kistler, iMages: icsc always more complicated, expensive, and time-con- Soviet-era neighborhood cinemas into mixed-use, suming than an alternative on the periphery. It is retail, food, and leisure community anchors. a city center location is always more complicated, expensive, and time-consuming also more likely to include a mix of uses and a for new retail projects than an alternative on the periphery. Despite these hurdles, relationship to public transportation. This usually TransporT hubs bring fooTfall means a more challenging financial structure and a investors and developers have created projects across europe that not only serve greater need for close collaboration with public The complexity of developing major retail projects existing markets but are also catalysts for growing demand and transforming cities. authorities. Despite these hurdles, investors and de- in city centers is compounded when they are part velopers have created projects across Europe that of major existing transit infrastructure. Across not only serve existing markets, but are also cata- Europe, in cities from Berlin and London to Utrecht lysts for growing demand and transforming cities. and Leipzig, railway stations have been transformed into shopping destinations. Retailers, developers, uK bEnEfiTs and investors have long recognized the potential of About the Author these high-footfall anchors of urban infrastructure. Bill Kistler is ICSC Executive Cities in the UK have benefited greatly from this Vice President & Managing trend over the past 20 years. From Birmingham, Leipzig’s Hauptbahnhof houses Promenaden, the Director – EMEA. Liverpool, and Leeds to Glasgow, Bristol, and city’s largest shopping center. Developed by ECE, Bullring has attracted over Manchester, new retail projects have transformed this award-winning project comprises over 30,000 35 million annual visitors and sparked Birmingham’s city centers, stimulating other investment and sq m and 140 shops. Opened almost 20 years ago, renaissance. development around them. Promenaden has since served as the benchmark for similar developments around Germany. A major Birmingham’s Bullring, a 121,000-sq-m joint venture refurbishment of Utrecht’s Hoog Catharijne is near- between Hammerson and Land Securities, is a case ing completion by Klépierre. When finished, it will study in the power of such projects. Opening in comprise over 100,000 sq m with 180 stores. This 2003, it has attracted over 35 million annual visitors project is being developed while one of the busiest This is an extraordinary time to be in the retail real subsequent flight from cities in the US. This trend and sparked Birmingham’s renaissance. Liverpool stations in Europe continues to operate. Network estate industry. The “how and where” of the shop- found slightly less traction in Europe due in part to One has had a similar effect on the eponymous city. Rail in the UK has added over 100,000 sq m to the ping experience is changing at a dizzying pace. planning constraints, more available public trans- Developed by Grosvenor and opened in 2009, this 19 stations it runs across the country. Main stations The challenge of e-commerce to place-based retail portation, and a stronger urban tradition. 17-ha, 234,000-sq-m mixed-use project has trans- in London have undergone substantial redevelop- has meant that the “how” of shopping seems to formed an entire district in the heart of Liverpool. ment over the past decade, with the addition of an capture more article ink and conference airtime. parT of EuropE’s Thriving ciTiEs 56% of the space is retail, adding value to leisure, extensive retail, food, and beverage offer. This deflects attention from the “where” trend of offices, and apartments. This project has drawn retail places as drivers of an urban renaissance. This is not to suggest that shopping centers outside commercial activity back into the city, helping it to Faced with the challenge of e-commerce, the of the center of cities have not flourished in Europe. rise from 14th to 4th place in the UK’s urban retail “where” of retail places has never been more To put this trend in perspective, it’s useful to look at Over the last several decades, many great retail rankings. important. City centers have always offered the how we got here. For most of history, retail activity centers have been built on the periphery of cities access and diverse experience that can be (including shopping, food and beverage, and leisure across Europe. When compared to the US how- City-center retail projects have been on the rise challenging to re-create on a greenfield site. and services) was loosely organized into city-center ever, more of Europe’s retail offer remains located over the past decade across Europe as well. Unibail The European retail real estate industry under- markets, districts, and shopping streets. The advent in the heart of the cities. This reflects a more urban- Rodamco’s Zote Tarasy in the center of Warsaw is stands that the added complexity and challenges of of arcades in the 19th century preceded what we ized population in Europe and undoubtedly is a anchored by 66,000 sq m of retail and leisure and developing in city centers is worth the effort. now think of as “shopping centers.” Until the mid- factor in the relative success of European cities. adjacent to the city’s main rail stations. An innova- More than other asset classes, retail real estate has 20th century, retail places formed the essential tive design by the Jerde partnership has helped it to shown that it can be the catalyst of an urban renais- core of cities. Today, a high-quality urban retail offer is an essen- become one of the city’s main attractions. sance. Lessons learned from successful projects tial part of the vitality of Europe’s thriving cities. In Bordeaux, the Promenade Sainte-Catherine, con- across Europe can be valuable to cities around the The shopping center as we know it today was born More than other asset classes, retail is a corner- sisting of 17,000 sq m, was developed by Redevco world as they seek ways to enhance their competi- in the US in the 1950s, the offspring of the auto- stone of environments that attract people and ulti- and opened in 2015. It transformed an abandoned tiveness. City leaders also increasingly recognize mobile and rapid suburbanization. Shopping mately define the very character of the city. In many industrial site into a vibrant part of the city’s fabric. that partnering with retail developers and investors centers were both a product and an enabler of a ways, the retail offer in cities makes them the Palladium, a 200-year-old former barracks in the is key to the vitality of their cities.

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www.across-magazine.com 2019 – CONCEPT PRESENTATION – 22 STRATEGIC PARTNERSHIP

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www.across-magazine.com 2019 – CONCEPT PRESENTATION – 24 NETWORKING PARTNERS ACROSS is a key media partner of the most important trade fairs, events, and associations of the industry. Including, ICSC, MIPIM, MAPIC, EXPO REAL, Magdus, GRI, IREF,GCSC, SCSC, PRCH, Management Forum der Verlagsgruppe Handelsblatt, Heuer Dialog, EUREB Institute, Filipovic Business Advisory etc.

www.across-magazine.com 2019 – CONCEPT PRESENTATION – 25 Swiss Council of Shopping Centers

European Factory Outlet Centres Observatory Germany/Austria/Switzerland MAPIC MAPIC mapic 10 100 00 P226C mapic ITALY 90 0 100 0 P354C

N° dossier : 20141493E N° dossier : 20141493E Date : 07/08/2015 Date : 07/08/2015 AC/DC validation : AC/DC validation : Client validation : Client validation :

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Reinhard Winiwarter Publisher and Managing Partner

www.across-magazine.com 2019 – CONCEPT PRESENTATION – 27 CONTACT

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