TWAC 2021 TEAM ‘THE MOTHERSHIP’
Talisker Whisky Atlantic Challenge (TWAC) 2021 Be part of something extraordinary TWAC 2021 TEAM ‘THE MOTHERSHIP’
The Challenge ‘The World’s Toughest Row’
We will put our bodies, minds and souls to the This is a test that will push our team to the very extremes of what humans can accomplish. More people have been to space than ultimate test by taking on one of the world’s greatest completed TWAC. physical and mental challenges, rowing unaided for
3,000 miles across the unforgiving Atlantic Ocean. Setting off in December 2021, the journey will take us from San Sebastian, La Gomera, Canary Islands to Nelson’s Dockyard, Antigua and Barbuda. We’ll be rowing for 2 hours followed by 2 hours resting, day and night, for 40+ consecutive days at sea.
See the TWAC Sizzle Reel TWAC 2021 TEAM ‘THE MOTHERSHIP’
Race Facts The Challenge
TWAC has been running since 2015. Through this • More people have climbed Everest than rowed an ocean initiative, €11m has been raised for charities • You face brutal ocean conditions including 50-foot waves and sharks, worldwide over the past six years and we want to capsize add to this figure. • You need to drink 10 litres of water per day • You burn in excess of 6,000 calories a day
• You lose an average of 12kg
• There’s no toilet on board
• You suffer from sleep deprivation, sea sickness and hunger
• You develop salt sores & blisters TWAC 2021 TEAM ‘THE MOTHERSHIP’
Race Facts Women & TWAC
Only 80 British women have rowed across an ocean as part of an all-female crew.
60 have done so crossing the Atlantic.
Sylvia Cook was the first woman to successfully row across an ocean, completing the Pacific E-W with several stop offs over the space of nearly a year.
50 years on, we want to build on that legacy and push the boundaries of female achievement. TWAC 2021 TEAM ‘THE MOTHERSHIP’
Who Felicity Ashley
Rowing experience Rowed competitively at school and represented Wales in the Home Nations, but that was decades ago!
Reason for taking part Being a busy working mum coupled with having a hip replacement in 2019 left little room for sporting prowess. But with the baby years behind me, I’m ready for a new challenge. I want to push myself to the extreme, mentally and physically, to see how I react and learn more about myself. But more than that, it’s really important to me to show my children that anything is possible with the right mindset.
Age: 44 Hobbies: Keeping fit, cooking, Relationship to team: enjoying good food & wine with Sister (Pippa) and two new best Career: Marketing “It’s really important to me to family and friends friends! Family: Husband Paul 3 word summary: Determined, show my children that anything and children Sam (8), unflappable, glass half-full is possible with the right Ben (5) and Grace (3) mindset” TWAC 2021 TEAM ‘THE MOTHERSHIP’
Who Pippa Edwards
Rowing experience Rowed competitively at school but haven’t been in a boat since.
Reason for taking part Being a mum is the most incredible job I will ever have and I feel truly blessed to have four wonderful children. But it’s totally all-consuming. I want to do something for me, that challenges me in so many different ways and is an adventure that will stay with me for the rest of my life. And my kids – I want to inspire them and open their eyes to the opportunities life has to offer – regardless of gender.
Age: 42 Hobbies: Running ultra-marathons, Relationship to team: carefully balanced with plenty of Sister (Felicity, a great school-mum Career: Executive coach and wine with friends mate and new best friend “I want to do something that coach trainer 3 word summary: Family: Husband David, kids challenges me in so many Disciplined, resilient, thoughtful Jamie (10), Megan (8), Billy and different ways” Flora (6) TWAC 2021 TEAM ‘THE MOTHERSHIP’
Who Jo Blackshaw
Rowing experience Rowed competitively at school and for Great Britain in a pair in the Junior World Championships in 1991. Rowed in the Oxford Blue Boat in the Women’s Boat Race 1992…..almost 3 decades ago!
Reason for taking part I have always wanted to test my own mental and physical resilience by taking part in an Atlantic row. Being a mother is the most rewarding and humbling experience. I jumped at the opportunity to be further humbled by the ocean and to be part of a team of inspiring and gutsy women and mothers so that we can collectively show our children that we believe that we and they can do anything we put our minds to.
Age: 47 Hobbies: Running, swimming, pilates, Relationship to team: netball, tennis, skiing, and enjoying Friend of Pippa and now of Felicity and Career: 25 years in Investment “I have always wanted time with family and friends Paula Research and Investor Relations 3 word summary: to test my own mental Family: Husband Jules, kids, Positive, caring, determined and physical resilience twins, Amy (10) Danny (10) and dog Sandy by taking part” TWAC 2021 TEAM ‘THE MOTHERSHIP’
Who Paula Reid
Rowing experience None – soon to have lots!
Reason for taking part I believe in living life to the full – packing it with rich and diverse experiences to help me grow, learn and feel fully alive. I like to test my mettle. To strengthen my resilience and wisdom so I can be stronger and more capable. In doing this I also aim to inspire and challenge others to ‘pick up their oars and row across their proverbial ocean’.
Age: 53 Hobbies: Adventuring, travelling and Relationship to team: living life to the full. Taking part in Joined the team in January 2021 but Career: Adventure Psychology “To inspire and challenge others diverse experiences from skiing to the already feel that I have found my to pick up their oars and row Family: Husband Alex and step- South Pole to competing in the Red rowing tribe. children Stephen (20) and Sophie Bull Soapbox Race. (18) across their proverbial ocean” 3 word summary: Adventurer, positive, sociable TWAC 2021 TEAM ‘THE MOTHERSHIP’
Our Boat ‘Mrs Nelson’
‘Mrs Nelson’ – a 28 ft long, 5 ft high (at the ends) ocean rowing boat with 3 rowing positions.
The boat is completely self-sufficient, equipped with all of our food, drink and survival equipment. Electricity for essential safety, navigation, water and communications devices is generated by solar panels - sustainable transport at its purest.
2019 boat TWAC 2021 TEAM ‘THE MOTHERSHIP’
Press Coverage TALISKER WHISKY RACE MEDIA TEAM TEAM PR EFFORTS
Earned media Race specific Total press Maximising Global press coverage coverage of teams Coverage 900+ pieces of coverage 362 180+
Owned media Total Team specific The TWAC employs a audience reach audience reach dedicated media team which 40m reach 522m 362m seeks to maximise press Total team specific Media partnerships Total global coverage around the world. TV broadcasters TV coverage 5+m 60+m 35+ audience reach
Total estimated Total team specific Influencer marketing TV viewers TV viewers 12.5m 42.5m 36.4m audience reach TWAC 2021 TEAM ‘THE MOTHERSHIP’
Motivation Why we’re doing this
Whilst we’re all doing this Inspire children and women of all ages, reminding for slightly different reasons, them that the power of our gender has no we collectively want to: limitations and no challenge is too great to 1 overcome TWAC 2021 TEAM ‘THE MOTHERSHIP’
Motivation Why we’re doing this
Whilst we’re all doing this Raise funds for charities that are delivering meaningful for slightly different reasons, and transformational impacts to the lives of children we collectively want to: 2 and their families across the world TWAC 2021 TEAM ‘THE MOTHERSHIP’
Motivation Our chosen charities
We have personal connections with our charities and feel driven to support the transformational work they do.
Noah's Ark Children's Hospice – this As mothers, we couldn’t help but be wonderful London charity helps seriously moved by the devastating impact on young unwell children and families make the lives of the bombing of the Manchester most of the special time they have Arena. The Felix Fund supports bomb together. Their limited resources have disposal experts injured in the line of duty been further stretched during the Covid-19 – like those who put their own lives on the pandemic as they’ve welcomed children line in the aftermath of the bombing. from London hospitals.
Children and a carer from Noah’s Ark Children’s Hospice TWAC 2021 TEAM ‘THE MOTHERSHIP’
Investment & Sponsorship Opportunity Why support us?
Sponsorship is crucial for us to be able to complete this challenge.
Your support will allow us to get to the start line, providing us with the equipment and resources needed to undertake this challenge. It’s an opportunity to be part of something extraordinary.
TWAC rowers chatting to Matt Smith TWAC 2021 TEAM ‘THE MOTHERSHIP’
Investment & Sponsorship Opportunity Why support us?
TWAC has enormous reach and scale – be part of a truly global campaign.
Television Digital Media Influencers Press Coverage
Some teams in particular caught All of the teams aggregated Talisker engaged a number of With the largest ever fleet, this the eye of the news networks. thousands of posts, with professional lifestyle and year’s race generated more print BROAR became the ‘darlings’ of sponsors, friends and family outdoor influencers, including and digital news coverage than the BBC in the UK, whilst chipping in. Greetings from the award winning actor Matt Smith, in any previous year. Substantial ROWHHOME had their own likes of Coldplay (11.5m to visit the race. Combined they coverage in the US, HK and China primetime documentary on ZDF Instagram followers) and David extended the reach beyond the boosted the figures. in Germany. Beckham (62.5m Instagram) ocean rowing community. delivered huge visibility.
Pair become first brother and sister team to row across Atlantic TWAC 2021 TEAM ‘THE MOTHERSHIP’
Investment & Sponsorship Opportunity
Platinum partners PLATINUM GOLD SILVER EQUIPMENT
Branding Media Corporate & employee engagement
• Company logo placed in principal position on all • Team promotion of your company at associated • Opportunity to raise money for a charity of your marketing collateral media/interviews/press events choice alongside our team charities
• Company logo will be displayed in a prominent • Team endorsement of your product e.g. video • Talk/presentation bycrew at 2 staff/client events position on the side of the boat and inside main footage/photos of your product on the row via our • Sponsor attendance at PR shoots and promotional cabin to give maximum exposure blog events • Company logo will be on team kit to be worn • Team promotion of your company through the during the race and at associated events pre and team website, Facebook, Instagram and Twitter post-challenge social media platforms
• Invitation to the start and finish of the race (at • Content support for press releases about the own cost) challenge and partnership. Rights to use team videos, photos and press releases
Investment
£50,000 TWAC 2021 TEAM ‘THE MOTHERSHIP’
Investment & Sponsorship Opportunity
Gold partners PLATINUM GOLD SILVER EQUIPMENT
Branding Media Corporate & employee engagement
• Company logo will be displayed in a key position • Team promotion of your company at associated • Talk/presentation by crew at a staff/client event on the side of the boat media/interviews/press events • Sponsor attendance at PR shoots and promotional • Company logo will be displayed on rear of team kit • Team endorsement of your product e.g. video events to be worn during the race and at associated footage/photos of your product on the row via our events pre and post-challenge blog
• Invitation to the start and finish of the race (at • Visibility of your company through the team own cost) website, Facebook, Instagram and Twitter social media platforms
• Content support for press releases about the challenge and partnership. Rights to use team videos, photos and press releases
Investment
£25,000 TWAC 2021 TEAM ‘THE MOTHERSHIP’
Investment & Sponsorship Opportunity
Silver partners PLATINUM GOLD SILVER EQUIPMENT
Branding Media Corporate & employee engagement
• Company logo will be displayed in a key position • Team endorsement of your product e.g. video • Sponsor attendance at PR shoots and promotional on the side of the boat footage/photos of your product on the row via our events blog • Invitation to the start and finish of the race (at own cost) • Visibility of your company through the team website, Facebook, Instagram and Twitter social media platforms
• Content support for press releases about the challenge and partnership. Rights to use team videos, photos and press releases
Investment
£15,000 TWAC 2021 TEAM ‘THE MOTHERSHIP’
Investment & Sponsorship Opportunity
Oar partner PLATINUM GOLD SILVER EQUIPMENT
Branding Media Corporate & employee engagement
• Company logo will be displayed in a primary • Team endorsement of your product e.g. video • Talk/presentation by crew at a staff and/or client position on all four sets of oars – ‘Powered by..’ footage/photos of your product on the row via our event blog • Sponsor attendance at PR shoots and promotional • Visibility of your company through the team events website, Facebook, Instagram and Twitter social media platforms
• Content support for press releases about the challenge and partnership. Rights to use team videos, photos and press release
Investment
£20,000 TWAC 2021 TEAM ‘THE MOTHERSHIP’
Investment & Sponsorship Opportunity
Equipment and supplies partners PLATINUM GOLD SILVER EQUIPMENT
Branding Media Corporate & employee engagement
• Company logo will be displayed on the boat/on • Team endorsement of your product e.g. video • Sponsor attendance at PR shoots and promotional sponsored equipment on the boat footage/photos of your product on the row via our events blog
• Visibility of your company through the team website, Facebook, Instagram and Twitter social media platforms
• Content support for press releases about the challenge and partnership. Rights to use team videos, photos and press release
Investment
From £3,000 and/or product TWAC 2021 TEAM ‘THE MOTHERSHIP’
Be part of something extraordinary
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