Mike Ondayko 914 Juliet Lane Arnold, MD 21012
Phone: 410.746.7617 E-Mail: [email protected] URL: www.mikeondayko.com Twitter: @mikeondayko
Overview
On-air personality, account executive, and broadcast management professional with over 25 years experience in personality driven radio. I am fluent in the sales needs and expectations of programming and will deliver comprehensive marketing, talent management and multi-platform entertainment programming ideas and innovations. My record of winning in all competitive environments is dynamic and my ability to get results is well qualified.
Education
York College of Pennsylvania 1981-1985 Bachelor of Arts: Speech Communication
Associate of Science: Radio and Television
Departmental Honors: English and Speech
Most Recent Experience
WZBA Baltimore- Times Shamrock 2011-2013 Afternoon Drive Personality- Ranked 1st in cume in Men 35-64 delivering a 36% increase in average share (5.0- 6.8 August to August 2013) as well as a 13.9% increase in average persons, and a 14.3% increase in average rating. Persons 35-64 saw an 18.2% increase in average share, a 20% increase in average rating, a 9.5% increase in weekly cume and almost a 7% increase in average persons. Men 25-54 saw a nearly 3% weekly cume increase and Persons 25-54 weekly cume grew by 16.8%.
Account Executive- went from $0 billing to averaging nearly $30k per month cultivating and developing nearly all new business.
WHFS Baltimore- CBS Radio 2007-2008 AM Drive Personality/Show Director- As “Mark” of the Kirk and Mark Show. Helped transform show from “free fm” format to news/talk to all news.
WIYY Baltimore- Hearst 1995-2007 AM Drive Co-Host- As “Mark” of the nationally recognized Kirk, Mark and Lopez (later Spiegel) morning show. Transformed underperforming active rock music intensive morning show into an over-performing irreverent talk full-service morning show. Ranked #1 in men 18+, 18-34, 25-54. Billing from morning show was over half of station revenue. Released 5 market wide top-selling cd’s and was named Best of Baltimore (Baltimore Magazine and the Baltimore City Paper) as well as nominated four times as Radio and Records Personality of the Year. Also co-hosted the Baltimore Ravens Pre-Game show from 1996-2007. Our philanthropic endeavors contributed over a hundred thousand dollars to charities such as The Burn Center at Johns Hopkins Bayview.
Mike
Ondayko
Skills
Sound understanding of the nuances of both PPM and diary ratings and the essentials of execution necessary for success.
Relates and communicates to the lifestyle of the 25-54 and 35-64 year old Adult.
Creative writer and stand-up comic- opening for Lewis Black, Larry the Cable Guy, Kathleen Madigan and Rodney Carrington (among others).
Charitable endeavors include fundraising for the National Federation of the Blind, The Sidney Kimmel Cancer Center at Johns Hopkins, The Burn Center at Hopkins Bayview and Habitat for Humanity.
Versed in multi-platform and social media strategies and uses.
Proven record for producing positive results; Considered a quality leader in development, positioning and branding of market dominating products.
Successful in the creation, research, implementation and execution of marketing plans.
Excellent in strategic planning and turning conceptual vision into reality.
Skillful manager of partnership/relationships with other departments to reach specific goals and deadlines.
Strong ability to adapt to all situations; Proficient at multi-tasking.
Adept at developing need specific events and goal specific opportunities
Other Radio Employment
WRXR Augusta- Wilks AM Drive 1992-1995 WTKX Pensacola- Holt Operations Manager 1991-1992 WZXL Atlantic City- Vinrah of NJ Program Director 1989-1991 WHTF York/Harrisburg/Lancaster- Starview Media Program Director/AM Drive 1985-1989
Non-Broadcast
Ondayko Insurance Strategies 2009-2011
Start-up company that specialized in supplemental benefits for small business and individuals as well as individual health plans and life insurance. Billed almost $300K in premium the first year.
Profiency
Microsoft Office, Windows XP, 7 and 8, Apple IOS and OSX, Adobe Audition, Social Media
Mike Ondayko * 410.746.7617 * [email protected]
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