A world first in zone

When Michael set-out to establish his own making atelier in 2003, he had a sole ambition: to make his VOGARD brand the number one reference in traveller's watches. More than six later and his unique design remains the only wristwatch to offer instant adjustment with a simple twist of the bezel.

Thousands of VOGARD watches have now been sold around the world and have been tested vigorously -in, day-out in real-life situations. Feedback from VOGARD's international client base has been entirely positive, with the patented Timezoner® mechanism proving superbly reliable in the hands of both private and professional travellers.

Special editions, such as the Licensed Pilot for fliers and the Radiator F1, have attracted a particular following in the world's of aviation and motor sport where the proven accuracy and ease of use of the Timezoner system have resulted in many owners regarding their watches almost as tools of their trade.

THE CHRONOZONER --- ANOTHER FIRST.

The latest development in the VOGARD range, the Chronozoner time zone , demonstrates the permanence of the VOGARD brand and paves the way for a series of further complications which are scheduled to be gradually added to the line - up every three to four years following a programme of careful development and extensive testing to ensure they comply with the key VOGARD philosophy - to make the best and most practical time zone watches in the world. The Chronozoner offers superior functionality thanks to the unique arrangement of the winding crown, the push pieces and the dashboard-like design of the dial.

PERSONAL EDITIONS MAKE THE WORLD YOUR OYSTER.

As with the original VOGARD model, the Chronozoner will also be available as a personal edition, meaning you, the owner, can effectively carry your own world on your wrist. VOGARD's ability to engrave the bezel of your time zone watch to your exact specifications is a world first in the industry - select any locations you desire, from particular cities to places that hold special memories. You may even choose to have your bezel marked with the names of hotels where you spent the of your life, the art galleries where you bought your greatest masterpieces, the vineyards that have supplied your finest wines, the cities where you made your best business deals . or even with the names of the lovers whom you hold dearest to your heart.

THE NEW WOMAN’S WORLD ––– ALL YOU NEED TO ADD IS A SUNTAN

This brand new model has been designed for women on the move and combines elegance and technicality in a fascinating way. They have taken mother-of-pearl from the depths of the sea and hand-crafted it into a dial to create a mysterious play of light that will awaken your desire to travel to the most distant corners of the world.

The bezel may be engraved with your favourite and most luxurious travel destinations. To ensure you never miss your 'plane - or even your gondola - each city subject to is adorned with a diamond to indicate the seasonal change. The feminine touch of this highly attractive travel companion is underpinned with a set of three straps in different materials and colours, so that this timepiece may be combined with anything and everything from your holiday wardrobe. Special spring bars allow a rapid change of strap to match any outfit and any time of day.

VOGARD - a unique solution to an international timekeeping problem

When Vogard founder Michael Vogt worked in senior marketing roles for some of Switzerland's best-known watch brands he travelled between more than 100 countries - and that is when he discovered a gaping hole in the market for a stylish, dependable, mechanically-powered GMT watch that didn't demand complex and laborious adjustments every time its wearer arrived in a new time zone.

It was this that inspired him, back in 1997, to explore the possibility of creating a wristwatch that could be 'toggled' between time zones - no matter how many apart - by the simplest, most convenient method possible.

Extensive research into the of during the 200 years revealed that the watch makers of old were only interested in accounting for astronomical phenomena with their timepieces, whereas what Vogt wanted to do was to find a simple answer to the political phenomenon applied during the 1884 International Meridian Conference at which the world was divided into 24 time zones, with Greenwich in the U.K. as Zero Meridian and further Meridians at every 15 degrees.

THE COMPLEXCOMPLEXITYITY OF SIMPLICITY

Vogt's vision was to create a watch in which the bezel would form part of the and, when turned in either direction, would enable instant adjustment of the hand. It sounds simple, but the logistics of perfecting such a mechanism presented major mathematical and mechanical challenges which took six years to overcome.

When the concept for the original Vogard watch was unveiled at the Baselworld show in 2003, it was immediately recognised as offering a unique solution to the time zone problem thanks to its ingenious mechanism that was perfected and engineered by Switzerland's most talented independent watchmakers.

BRILLIANTLY SIMPLE, SIMPLY BRILLIANT

The patented system links the watch movement with both the case and the bezel, so that when the latter is turned it engages a crown wheel which, through a miniature clutch and a sophisticated gearing system, adjusts the position to the 12 and 24 hour hands of the watch. Depending on the model, the bezel is engraved with 24 or 36 different time zone locations which are pre-synchronized with the mechanism during assembly as well as 's' positions that account for areas using DST - Daylight Saving Time.

In order to switch from one time zone to another, all the wearer has to do is open a hinged lever at the side of the case, rotate the bezel in either direction until the relevant city is aligned with the 12 o' position and then re-close the lever. The watch is now set to the local time, and the locking lever prevents the bezel from being accidentally adjusted.

The operation takes as little as three from start to finish, making the system as useful for the busy executive who simply wants to check the time on the other side of the world before calling a colleague as it is for the international traveller landing in a totally different time zone from the one he or she took off from. And regardless of the number of times the watch is adjusted, the movement continues to run as normal, ensuring no loss of accuracy between time zone changes. The most easy-to-use mechanical traveler's watch

VOGARD has crafted the first mechanical watch in the world which enables the wearer to easily change time zones with a simple rotation of the bezel. At the heart of this mechanical marvel is a new watchmaking vision which integrates bezel, case and movement engineering into one smoothly-functioning unit. The result is a traveler's watch with previously unattainable practicality for the wearer. The VOGARD Timezoner® system also is the first ever to allow, at a turn of the bezel, for the indication of Daylight Saving Time (DST or summer time) in a given location.

In accordance with the internationally approved time zone system the bezel is marked with 24 destinations, one per time zone. The watch has been developed for frequent travelers who are overseas and who eventually need to reset their watch to the local time at their destination.

With VOGARD, the traveler no longer needs to know the time difference to GMT or to home time, but only needs to dial the desired destination on the bezel. Thanks to a sophisticated system of transmission wheels, the watch automatically sets the correct local time at the selected destination.

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Swiss watch engineering at its finest

The Timezoner® system is a breakthrough development in the engineering of mechanical Swiss traveler’s watches. It is patent-pending and consists of 3 interacting parts:

1. The Turning bezel is activated or deactivated by a lever hinged onto the case.

2. The crown wheel in the watch case transfers the turning of the bezel mechanically to the movement.

3. The heart is the mechanical Caliber ‘Timezoner 01’ (see image). A sophisticated system of wheels transmits the movement of the crown wheel accurately to the hour hands.

This is exclusively engineered and manufactured by VOGARD. As far as the engineering is concerned, VOGARD appoints the most talented watchmakers of our time.

VOGARD assembles all timepieces in its own ateliers in Nidau, Switzerland. Every single timepiece is subject to a severe control of precision. The average tolerance is between 0 sec. and +10 seconds per day.

The watch case - Antimagnetic stainless steel 316L , titanium or 18 karat gold 5N, polished or brushed by hand. - Engraved case back with 4 screws and a see-through mineral glass. - Inside and outside curved crystal. - Dials with applied indexes or Superluminova C1. - Extra large and faceted hands with Superluminova C1 for easy reading and extra-strong luminescence at night. - Diameter: 43 mm or 48 mm - Water resistant to 100 meters (330 feet).

The turning bezel - Bi-directional. - Brushed or polished ring in stainless steel 316L or 18kt gold 5N with invisible gearing underneath. - Exchangeable bezel inlay in brushed steel or polished alloy.

The Time of your World

VOGARD’s starting vision is that the real luxury for people is to have time and to have the freedom of decision where to go and when. This is why VOGARD is primarily addressing travelers who are able to plan their own agenda. Entrepreneurs of any kind, pilots, sports professionals or modern adventurers share this philosophy. They are successful in life and are searching for self-fulfillment. They want products which allow them to express their independence and which satisfy both their rational and emotional needs.

The company wants to serve watch enthusiasts who travel the world. VOGARD shall be a reliable and useful companion on their ventures, but also on their voyage through life.

The essence of the brand is expressed with the slogan ‘The Time of your World’. Truly respecting this philosophy, VOGARD adapts the destinations on the bezel to the specific needs of its target groups.

♦ Business Officers: Bezel with 24 major cities and capitals ♦ Licensed Pilots: Bezel with 24 Airport codes ♦ Bogey Golfers: Bezel with the world’s 24 most exciting golf courses. ♦ Motor sport fans: Bezel with Formula 1 racing courses

In addition, a very special model to all discerning travelers is the PERSONAL EDITIONEDITION, in which owners may select a customized bezel with up to 24 of their favorite destinations. The owner will receive a certificate which guarantees that it will be registered as a single piece and that it will never again be produced in the identical execution unless written consent is given by that owner. As such, VOGARD is a perfect gift with which to remember a lifetime of great travel adventures.

The watch collection features models in steel, titanium or 18 karat gold retailing in a range between US $ 7’000 to $ 35’000 (ca Euro 5’000 to 25’000). The brand is distributed through selected high-quality jewelers at prestigious resorts and in major cities, such as

- AspAspenenenen, Hochfield --- LondonLondon, Marcus, Harrods - Palm BeachBeach, Hamilton --- , Colette - PrincetonPrinceton, Hamilton - , Ambassad - Fort LauderdaleLauderdale,, Levinson - Madrid, Atempo collectors --- San Francisco Shapur - KievKiev,,,, Vendome - VancouverVancouver,, Brinkhaus --- BerlinBerlin,,,, Quartier 206 - Calgary, Brinkhaus --- Lausanne, A l’Emeraude - CancunCancun, Ronay - Geneva, Kunz - Sao PauloPaulo, C.Amorim - GstaadGstaad,,,, Weber - SingaporeSingapore, Bezel - St.MoritzSt.Moritz, Embassy

VOGARD’s ambition is to create the best luxury traveler’s watches made to date and to establish itself as a highly recognized niche-player. And VOGARD is committed to building a brand with the following core values: ♦ Useful luxury ♦ Innovation and discovery ♦ Personalization and independence

Michael, Le Créateur

VOGARD founder Michael ‘Mike’ Vogt started in the watch industry at the of 20 when he joined Group in 1983. After studying for an MBA in economics and marketing at Switzerland's prestigious University of St Gallen he became European brand manager for Unilever in London before joining TAG Heuer in 1991 as international marketing manager, a post in which he worked directly with the sponsored athletes such as Michael Schumacher and the late Brazilian racing driver Ayrton Senna to create high performance .

He then moved to Ebel as world-wide marketing director, a role in which he gained huge experience from the legendary watch industry guru Pierre-Alain Blum. Next he went to Gucci where he launched with Tom Ford two of the brand's most significant collections.

It was during these high-pressure roles that took him to more than 120 countries around the world that he realised there was a gap in the market for a good-looking, simple-to-use, highly functional time zone watch that could be re-set without all the usual button-pushing and crown-spinning that was required of current models.

His conviction that such a watch should be available was so great that he spent more than five years researching, developing and perfecting his own patented 'Timezoner' mechanism which would allow his unique 'VOGARD' watches to be adjusted from one time zone to another by simply opening a lever and rotating the bezel.

The VOGARD name is formed from a contraction of Vogt's family name and the 'avant garde,' an expression used to describe a creation that is ahead of its time.

When the prototype VOGARD watches were unveiled at the Baselworld show in 2003, the concept proved to be highly appropriate - no one had seen anything like it before, and the mechanism attracted huge enthusiasm from watch industry experts, retailers, enthusiasts and, above all, the globe-trotting individuals whom Vogt first had in mind when he set out on his quest to create a truly unique time zone watch.

The first VOGARD watches went on sale in 2004, since when the brand has developed a following from thousands of satisfied clients around the world. In addition to the standard Business Officer model, versions with specially engraved bezels have been produced for golfing enthusiasts, licensed aircraft pilots and stockbrokers. In addition Vogt's love of sport, and of motor racing in particular, has led him to create editions marked with the names of the world's most important race circuits.

A voyage through time

1767 The Royal Greenwich Observatory publishes the Nautical Almanac establishing the of Greenwich as a baseline for time calculations . GMT is set up to aid naval navigation as the globe begins to expand with the discovery of the "New World".

1784 Benjamin Franklin is the first to suggest the practice of Daylight Saving Time in a whimsical essay addressed to the editor of the Journal of Paris.

1840’s GMT () is established in Britain as the national time system on land and replaces all local times. It is only officially adopted by Parliament on August 2, 1880.

1860’s The USA has around 300 different local times and most cities rely upon their own local “sun” time. However, the emerging railways make it possible to travel hundreds of miles in a day and require a consistent time zone system.

1883 The USA is divided into 4 time zones roughly centered on the 75°,, 90°, 105° and 120° Meridians. GMT is adopted at noon on November 18 and telegraph lines transmit the to all major cities.

1884 On November 1, the International Meridian Conference in Washington, DC, applies the concept of 24 time zones around the world with Greenwich as Zero Meridian and Meridians every 15°. This system is still in place today.

1914-1918 During World War I several countries, including Australia, Great Britain, Germany and the USA, adopt summer Daylight Saving Time. The time is advanced +1 hour to conserve fuel by reducing the need for artificial light.

1925 The numbering system is changed so that the day begins at midnight, as does the civil day.

1928 UT () replaces GMT. To alleviate the confusion in terminology, the International Astronomical Union (IAU) adopts the term Universal time (UT). The term GMT is still used for some purposes in navigation.

1942–1945 During World War II the USA and some other nations keep their advanced by an hour throughout the . England uses “double summer time” (+2 hours) during summer and standard summer time during winter months.

1972 UTC (Universal Time Coordinated) becomes effective internationally and since January 1, 1972 UTC is obtained from atomic clocks. The unit of UTC is the atomic (SI). UTC replaces UT and GMT as a new reference in order to correct the slight inadequacy of timekeeping based on the motion of the earth.

1986 The U.S. Congress passes a law moving up the start of summer time to the first Sunday in April, while keeping its end on the last Sunday in October.

1996 The European Community introduces a harmonized Period for DST starting on the last Sunday in March and ending on the last Sunday in October.