Rhetorical Appeals

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RHETORIC Rhetorical Appeals Rhetorical Appeal Definition Questions to Ask Ethos appeal to credibility 1. Why should I read what the writer has written? You may want to think of 2. How does the author cite that he or ethos as related to "ethics," she has something valid and important or the moral principles of the for me to read? writer: ethos is the author's 3. Does the author mention his or her way of establishing trust with education or professional experience? his or her reader. Pathos appeal to emotion 1. How is the writer trying to make me feel, or what has he or she written that You may want to think of makes me want to do something? pathos as "empathy," which 2. What specific parts of the author's pertains to the experience of writing make me feel happy, sad, or sensitivity toward emotion. inspired, dejected, and so on? Logos appeal to logic 1. What evidence does the writer provide that convinces me that his or You may want to think of her argument is logical—that it makes logos as "logic," because sense? something that is logical 2. What proof is the author offering "makes sense"—it is me? reasonable. Kairos appeal to timeliness 1. Does the writer make claims that are particularly important given what You may want to think of is happening right now? kairos as the type of 2. How is the author "making the most persuasion that pertains to of the moment" or attempting to speak "the right place and the right to the concern of his or her audience? time." Mythos appeal to culture 1. Does the writer rely on any shared values, concepts, or symbols to make You may want to think of his or her argument appealing to the mythos as the stories that readers? people tell each other about 2. What parts of this argument might the way things are. be invisible and “obvious” to me as a member of this culture? .

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What Is Rhetoric?
What is Rhetoric? Rhetoric – the art of persuading someone through your speech and writing. It is a discourse (form of communication) that aims to improve the capability of writers or speakers to inform, persuade, or motivate a particular audience in certain situations. Origin – ancient Greece became the birthplace of rhetoric (effective speech/writing) in the fifth century B.C. Even Plato, Socrates, and Aristotle were arms deep in theories on the most effective means of persuasion. Examples Martin Luther King, Jr. – “I Have a Dream” Abraham Lincoln – “Gettysburg Address” There are many more famous speakers who use rhetoric. Can you think of other examples? Why is rhetoric in writing so important? Writing more effectively saves time. Things to Consider Audience – Who are you writing to? Purpose – Why are you writing this? What’s the point? Adjust your voice, tone, and persona to accommodate your communication situation. For every writing project, you can best determine what you want to say and how you want to say it by analyzing your rhetorical situation (which is sometimes called your communication situation). Learning to think rhetorically is one of the most important benefits of education! Successful leaders and decision makers are capable of making good decisions because they have learned to examine problems from a rhetorical perspective. Successful writers have learned they can write a more effective document in less time by thinking rhetorically. By simply thinking rhetorically, someone can utilize many mental activities – such as focusing on identifying the needs of a particular audience or situation. Ask yourself: Who’s going to read this? In what way can I persuade my audience? .
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