ST RIES FROM AROUND THE WORLD PARIS HOSTS WBDD 2013

1 ST RIES FROM AROUND THE WORLD 2013 WBDD COMMEMORATIVE CEREMONY IN PARIS, UNESCO WORLD BLOOD DONOR DAY 2013 CELEBRATIONS AROUND THE WORLD 14 JUNE 2013 ...... 06 Opening : Getachew Engida, Deputy Director-General of UNESCO ...... 06 AFRICAN AMERICAN REGION REGION

OFFICIAL SPEECHES ...... 06 Benin ...... 20

Burkina Faso ...... 22 François Toujas, Eritrea ...... 24 Argentina ...... 36 President of EFS (Etablissement français du sang) ...... 07 Ghana ...... 26 Brazil ...... 37

Alain Gazo, Morocco ...... 28 Chile ...... 38 President of FFDSB (French Federation for Voluntary Blood Donation) ...... 08 Namibia ...... 30 El Salvador ...... 39 Gianfranco Massaro, South Sudan ...... 32 Mexico ...... 40 President of IFBDO (International Federation of Blood Donor Organizations) ...... 09 Tunisia ...... 33 Nicaragua ...... 43

Uganda ...... 34 United States ...... 44 Dr. Che Kit Lin, Asia Pacifi c Zonal Coordinator, GAP (Global Advisory Panel on Corporate Governance and Risk Management of Blood Services in Red Cross and Red Crescent Societies), IFRC (International Federation of Red Cross and Red Crescent Societies) ...... 10 EASTERN EUROPEAN Judith Chapman, MEDITERRANEAN REGION Executive Director of ISBT (International Society of Blood Transfusion) ...... 11 REGION Snežana Samardžić-Marković, Director General of the DG Democracy, Council of Europe ...... 12 Dr Ties Boerma, Director Health Systems Policies and Workforce, a.i, WHO (World Health Organization), and Margaret Chan, Director General of World Health Organization ...... 13 Austria ...... 52

Iran ...... 46 France ...... 53 Marisol Touraine, Jordan ...... 47 Italy ...... 54 Minister of Social Affairs and Health, France ...... 15 Lebanon ...... 48 Lithuania ...... 56

Turkmenistan ...... 49 Slovenia...... 57

Offi cial speeches were followed by the offi cial ceremony for the relay of the WBDD fl ame, to Sri Lanka representatives, Dr Anil Dissanayake, Director National Blood Tranfusion Service and His Excellence Prof. Karunaratne Hangawatte, Ambassador of Sri Lanka to France and Permanent Delegate to UNESCO. SOUTH EAST WESTERN

An international symposium on the global theme - Ethics and self-suffi ciency - has been held ASIAN REGION PACIFIC REGION in UNESCO on 14 June afternoon.

Bangladesh ...... 60

Bhutan ...... 61 WORLD BLOOD DONOR DAY 2013 Korea ...... 62 China ...... 74 ...... IN FRANCE ...... 16 India 63 Jiangsu 74 Indonesia ...... 65 Hong Kong ...... 75

Maldives ...... 66 Shanghai ...... 78

Sri Lanka ...... 67 Kingdom of Cambodia ...... 80

Thailand ...... 68 Mongolia ...... 82

Vietnam ...... 70 New Zealand ...... 84

WORLD BLOOD DONOR DAY : Ten years’ themes of WBDD ...... 86

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GETACHEW ENGIDA FRANÇOIS TOUJAS

DEPUTY DIRECTOR-GENERAL OF UNESCO PRESIDENT OF EFS ETABLISSEMENT FRANÇAIS DU SANG

Madam Marisol Touraine, Minister of Social Affairs and Health, Mr the Deputy Director General of UNESCO, Your Excellency Professor Karunaratne Hangawatte, Ambassador of Sri Lanka to France and Mr the Representative of the World Health Organization, Permanent Delegate to UNESCO, Excellencies, Ladies and Gentlemen. Madam the Representative of the Council of Europe, It is an honour for UNESCO to host the Opening Ceremony today for World Blood Donor Day. Mr the Representative of the French Ministry of Health, Blood donation is an example to us all of a simple, generous act of solidarity that saves lives - and it is an act Ladies and Gentlemen the Representatives of the International Society of Blood Transfusion, the IFBDO, that echoes our common humanity, which has huge implications for health and ethics, an act that demands the Red Cross and the Red Crescent, respect and the highest vigilance. Excellencies, Ladies and Gentlemen. I would like to pay tribute to all the volunteers, to the entire association movement, whose commitment is exemplary, to all those who strive to create a more effective and just health system with greater solidarity, and who are with us this morning: France and its transfusion community are very honoured and very proud to host this event. We are delighted - the World Health Organisation, to welcome the delegations from all over the world who have come to celebrate voluntary, anonymous and - the International Federation of Red Cross and Red Crescent Societies, unpaid blood donation together. - the International Federation of Blood Donor Organisations, The establishment of World Blood Donor Day by the WHO 9 years ago was motivated by the need to - and the International Society of Blood Transfusion. promote voluntary, unpaid blood donation throughout the world. This is still very much a current issue today. Only 62 countries use voluntary donors for their blood product supply. This is clearly not enough. As you - We congratulate the French Blood Establishment for the organisation of this Day, which this year all know, only a system based on the generosity of blood donors, alongside screening tests, guarantees is held in France. patients safe blood products. This event brings us back to the other founding principle of UNESCO: the power of science and research to bring people and States together. Blood transfusion is a beautiful and noble act, which links generous and altruistic men and women to patients who need blood to get better and to live, quite simply. I would like to address my heartfelt thanks The presence of some 180 countries today attests to this «intellectual and moral solidarity» that UNESCO to all voluntary blood donors, both here and elsewhere, to all these anonymous people who give part of strives to build. themselves to help others. This is also the aim of World Blood Donor day: to say thank you. It has been 70 years since the death of Karl Landsteiner, the Austrian biologist awarded the Nobel Prize for his discovery of human blood groups. The choice of France to host this 10th edition is not random. Our predecessors, who I would like to pay tribute to today, made the choice of unpaid donation from the 1950s. The ethical values that the French We are delighted to pay tribute to this research fi gure at the tenth edition of World Blood Donor Day. transfusion system is therefore founded on, and that you all share, are universal and - we all hope - enduring We see this as a call to reinforce our unfailing support of all those who contribute to the progress of science, values. They are absolutely essential to guarantee the safety of blood products. and who push back the frontiers of knowledge for the good of humanity. The WHO’s target for 2020 is for every country in the world to source their blood product supply from This research is alive and promising: the discoveries on blood substitutes are opening the door to voluntary donations. This is an ambitious aim but we must do our utmost to defend, promote and unexplored territory. Red blood cells have been created using blood stem cells from the recipient themself, encourage the not-for-profi t blood donation model. This World Day, which we are celebrating together then transfused to this same patient. today, contributes to this. It is therefore a crucial event, which must be widely publicised. The EFS also This represents great hope for the health of millions of patients around the world. contributes to strengthening the ethical model through its many international collaborations in Africa, Asia, In this domain as in others, we must strengthen countries’ capacities to turn these hopes into a reality - and and South America. train doctors, researchers, and professors who are the foundation of any effective health system. To all of you here today, representatives of the international transfusion community, members of donor and Together, if we wish, we can implement a widespread, effective and safe global transfusion system around recipient associations, EFS partners and collaborators, I thank you. We are gathered together on this 14 the world. This project itself can release an energy, a surge of cooperation between States, for both June with a single and common purpose: to celebrate voluntary, unpaid and anonymous blood donors. We development and peace. are all actors in this great chain of solidarity that is blood transfusion and which ultimately aims, let us never UNESCO is determined to do all it can to achieve this objective, and to contribute in its own way through forget, to save lives. education, science, and the sharing of knowledge and culture for a better health for all. Mobilising volunteers is an essential condition to this. Because we can build all the laboratories we want, but nothing will ever replace the simple act of volunteers who give their blood out of solidarity. I salute and am very pleased to welcome our Sri Lankan counterparts, who will be hosting the 11th edition of World Blood Donor Day on 14 June 2014. I wish them great success in the accomplishment of this This selfl ess act resembles that of a researcher, also selfl ess, and this resemblance gives an idea of the momentous day in honour of voluntary blood donation. intellectual and moral solidarity that I mentioned. I wish you all an excellent day. I hope that the discussions that take place today will contribute to strengthening this solidarity, giving it the means to spread as far as possible. Thank you.

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ALAIN GAZO GIANFRANCO MASSARO

PRESIDENT OF FFDSB PRESIDENT OF IFBDO (FRENCH FEDERATION FOR VOLUNTARY BLOOD DONATION) (INTERNATIONAL FEDERATION OF BLOOD DONOR ORGANIZATIONS)

Mr the Deputy Director General of UNESCO, World Blood Donor Day 2013, Paris. Mr the Representative of the World Health Organization, The year 2012 was very important for the International Federation of Blood Donors Organization, with many proposals and initiatives, that enabled us to achieve important goals. We reached Madam the Representative of the Council of Europe, 72 affi liated countries, we collected 21 million blood bags and we have approximately 15 Mr the Representative of the French Ministry of Health, million of associates now. We have achieved these objectives because our policies were clear, concrete Ladies and Gentlemen the Representatives of the International Society of Blood Transfusion, the IFBDO, and attractive. We were able to propose ideas and solutions, stimulate debates, obtain consensus and the Red Cross and the Red Crescent, participations. Our mission is to promote Blood Donation Culture, in a broad sense meaning, all over the world. If we could project a new world, it would be founded on values such as responsibility, solidarity, consciousness, information and participation. The more we will answer to people’s needs and the more we World Blood Donor Day is an exceptional event, exceptional because this 14 June 2013 is the 10th will understand that in the world there is still a huge need for blood and a boundless need for solidarity, the anniversary of its creation, more our actions will be effective and precious. Exceptional because, in addition, this day is being held in our country. At the World Health Organization’s initiative, it took place for the fi rst time in 2004 in South Africa, in Today 92 million blood bags are collected and this is not enough, millions of people die because of lack of Johannesburg. blood. Today, WBDD is celebrated in more than 190 countries. Every year, one of these is chosen to host this In Latin America, in 2011, 9.3 million units of blood were collected, 62% of which was from occasional or worldwide event. familiar donors. After Argentina in 2011 then Korea in 2012, France has been chosen as the host country for the 10th In Africa the annual estimated needs is 9 million blood units and the countries of this region are merely able anniversary before Sri Lanka takes over for the 2014 edition. to collect half of it. This event aims to raise awareness of the need for blood and safe blood products, and above all to thank In Asia there is the same issue, but the incredible thing is that 94% of blood donations are from men, while unpaid voluntary blood donors for the lifesaving gesture they make in generously giving their blood. the remaining are from women. This is, most of all, due to the low levels of hemoglobin. In our country, blood donors support and share the code of honour, of which the four ethic principles are IFBDO task is very hard and it encounters many diffi culties, that we have to overcome with intelligence, volunteering, anonymity, charity and non profi t, principles that are diffi cult to translate but which, in our creativity, wiliness and a lot of conviction. Our challenge is to ensure the universal access to safe and opinion, are important aspects of the non remuneration of elements of the human body. It is important to qualitative blood and so we need to promote donation as a happy moment. add the fi ne motto of our International Federation to these ethical principles: no border, no race, and no Finally, blood donors do deserve a special place; the people donating are an indispensable resource and religion. it gives us the role of social coexistence builder. Donors have to act as expressive “school of life” for the It is my great pleasure to welcome all of the architects of this day: the organisers, the blood transfusion staff younger generations, who are often researching, in a labored and diffi cult way, valid references in order to and in particular, the blood collecting teams involved in this event, both in Paris and around the country, the defi ne one’s personality and one’s life guidelines. To donate means to promote values such as solidarity, offi cial representatives, activists and organisers of donation association that are working today but also all- social and civil participation and protect the right to health. year-round to guarantee the success of collections, a guarantee of self-suffi ciency, collections from people Solidarity has to be meant as a reciprocal tie of assistance, that links the individuals together and that in good health to save lives, ease suffering and treat diseases. links the man with the community; a society where donation culture is part of the general consciousness is a society where the needs of the transfusion system are fully satisfi ed. To Donate means being able to always individuate new forms of growth and then behave by paying constant attention to the problems that I hope that our discussions and exchanges on the themes that have brought us together contribute to arise from the contemporary world, contributing in building up a new formative dimension of education and celebrating this magnifi cent act of universal generosity that is voluntary blood donation. solidarity. I wish you all a good day. The main goal of the solidarity culture development is personal growth; to gain a greater sense of responsibility, potentiate one’s relational skills and, above all, revise one’s way of considering life and the world. To donate means to live a direct experience that can capture the value of a relationship of assistance , through which we can strongly and effectively affect the sense of responsible citizenship.

The awareness and openness of citizens comes from experience and initiatives that promote the supportive protagonism, an effective breeding ground for a new society. The main motivations that make it possible to develop the association, in such an important way, come from the values and the ideals of the gesture of donating itself.

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DR. CHE KIT LIN JUDITH CHAPMAN

ASIA PACIFIC ZONAL COORDINATOR, GAP (GLOBAL ADVISORY PANEL EXECUTIVE DIRECTOR OF ISBT ON CORPORATE GOVERNANCE AND RISK MANAGEMENT OF BLOOD SERVICES IN RED CROSS (INTERNATIONAL SOCIETY OF BLOOD TRANSFUSION) AND RED CRESCENT SOCIETIES), IFRC (INTERNATIONAL FEDERATION OF RED CROSS AND RED CRESCENT SOCIETIES) Distinguished guests, Ladies and Gentlemen Distinguished Guests, Ladies and Gentlemen, On behalf of the President and Board of the International Society of Blood Transfusion, I On behalf of the Global Advisory Panel (GAP) on Corporate Governance and Risk Management congratulate the Etablissement français du sang on the occasion of the World Blood Donor of Blood Services in Red Cross and Red Crescent Societies, I would like to offer our sincerest Day Global Event for 2013. congratulations to the French Government and to the EFS on the occasion of this World Blood Donor Day event for 2013. As one of the four founding partners of World Blood Donor Day, ISBT is grateful to you for hosting this important occasion which recognises the contributions of voluntary blood donors across the globe and We are truly grateful to you for your generous hosting of this important event and opportunity to recognize raises the awareness of regular blood donation as a gift for life. the irreplaceable contributions of our voluntary blood donors and to raise further the awareness of regular The fi rst launch of WBDD took place in 2004, in Johannesburg, South Africa, promoting Blood, a Gift for blood donation as a signifi cant gift of life. Life. This therefore is the 10th World Blood Donor Day global event and fi tting that the slogan is repeated France has a world-renowned and highly successful blood programme based entirely upon voluntary non- “Give the gift of life: donate blood.” remunerated donations. The Global Advisory Panel shares the same ideology and is fully committed to the The Etablissement français du sang is known for its technical expertise and effi ciency. It works with French principle of 100% voluntary, non-remunerated blood donation as the most reliable foundation for a safe and speaking countries around the world building up education and promoting safe blood transfusion practice. sustainable blood supply. This is possible only through the generosity and selfl essness of the many millions 100% voluntary non-remunerated blood donation is key to such practice and the foundation of a safe and of blood donors worldwide who donate their blood voluntarily, regularly and freely. sustainable blood supply. ISBT is committed to this principle as outlined in its code of ethics. In our daily lives, most of us have received and given gifts from and to others on special occasions and The millions of blood donors throughout the world who donate blood voluntarily and freely are the gift givers. celebrations. Be it small or expensive, the gifts we give are usually something chosen with care and consideration to convey our feelings for the recipients. The theme of this year’s World Blood Donor Day is Gifts come in all sorts of sizes, shapes and value; the largest gift ever given was the Statue of Liberty. The “Every blood donation is a gift of life” – indeed, giving blood for an unknown person to improve or save his people of France gave it to the United States in 1886 in recognition of the friendship established during the or her life is probably the most precious gift most of us can ever give. American revolution. It is 46.5 meters high and weighs 225 tonnes. The greatest monetary value gift was $31 billion from Warren Buffett to the Bill and Melinda Gates Foundation, Bill Gates in turn gave $10 billion No matter how much further science and research advances, blood, which is a fundamental constituent of for the development and distribution of vaccines for children. But the true value of a gift is not how big it is the human body, still cannot be made artifi cially. It is, therefore, very important that, on this particular day, or its monetary value, but the story that is attached to it. Blood donation is such a gift. we respect and recognize our voluntary blood donors. Millions of people worldwide owe their lives to these dedicated and motivated individuals. I invite you all, therefore, to join me in a round of applause to express Twitter gives us quick and easy access to donor stories: our appreciation of all the generous blood donors worldwide. - I give blood because I can and people will always need it - I give blood to repay the gift a stranger gave my father when he needed blood In closing, the Global Advisory Panel would like to acknowledge the roles of the French Government and - I give blood because donations really do make a difference to the lives of others. the EFS and their commitment to the principles of voluntary non-remunerated blood donation and for kindly hosting this most important event in the global blood transfusion calendar. And there are many stories of patients so grateful for this gift of blood however there are patients across the world who do not have access to this valuable gift leading to morbidity or a diminished quality of life. Thank you Let’s return to the example of the Statute of Liberty for a moment. It took a lot of effort by the people of France and the USA to raise the funds and see their dream come to fruition. It was worth it; over the years the Statue of Liberty’s symbolism has grown to include freedom and democracy as well as friendship.

WHO has a goal for all countries to obtain all their blood supplies from voluntary unpaid donors by 2020. This will take effort by all of us, however if we follow the example of the French and Americans all those years ago of hard work to achieve their dream, this goal can be achieved. This World Blood Donor Day let’s take the opportunity to thank our donors and encourage more people to give blood the gift of life. As Anne Frank wrote “No one has ever become poor by giving”.

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SNEŽANA SAMARDZIC-MARKOVIC DR TIES BOERMA

DIRECTOR GENERAL OF DEMOCRACY, COUNCIL OF EUROPE DIRECTOR HEALTH SYSTEMS POLICIES AND WORKFORCE, A.I, WHO (WORLD HEALTH ORGANIZATION)

“Give the Gift of Life: Donate Blood” Ms Marisol Touraine, Minister of Social Affairs and Health Madame la Ministre des Affaires Sociales et de la santé de la France, Mr Getachew Engida, Deputy Director-General, UNESCO Monsieur le Directeur Général Adjoint de l’UNESCO, Ms Snežana Samardži -Markovi , Director-General for Democracy, Council of Europe Monsieur le Représentant de l’Organisation mondiale de la Santé, ć ć Mesdames et Messieurs les représentants des institutions et organisations françaises et internationales, Mr François Toujas, President of the French Blood Service Monsieur le Directeur de l’Etablissement français du sang, Dr Che Kit Lin, Coordinator for the Asia-Pacifi c region, Global Advisory Panel, International Federation of Mesdames et Messieurs Red Cross and Red Crescent Societies C’est avec un immense plaisir que nous avons accepté de nous joindre à l’invitation de l’Organisation mondiale de la Ms Judith Chapman, Executive Director of the International Society of Blood Transfusion santé à la célébration de la journée mondiale des donneurs de sang cette année à Paris. Permettez-moi de continuer en anglais. Mr Gianfranco Massaro, President of the International Federation of Blood Donor Organisations Although medical science has made great progress in the prevention and treatment of many medical conditions, the Mr Alain Gazo, President of the French Federation of Voluntary Blood Donation question of life or death can still depend on the availability of blood. In many respects, the need has grown over the years but blood supply is not keeping up with demand. Distinguished guests, Ladies and Gentlemen, In 1953, a huge natural disaster in the Netherlands underlined the necessity for pan-European co-operation in this I would fi rst like to warmly thank the French Government for hosting this event organised for the occasion area. It rapidly became obvious that it was impossible to supply the disaster–stricken area with enough blood products. of World Blood Donor Day 2013. I am speaking today on behalf of the Director General of the World Health Moreover, the blood that was available could not even be used, due to a lack of standardized norms. This emergency Organisation, Dr Margaret Chan, who unfortunately is unable to be present. situation led to the elaboration of two Council of Europe conventions in 1958 and 1962, which allowed the fi rst exchanges of blood products between European countries. Since then the Council of Europe has been working relentlessly to ensure the quality, safety and availability of blood and In 2000, the WHO made blood safety one of its top priorities with the slogan Safe blood starts with me - blood components, and to ensure their optimal use. Blood saves lives. Our work is based on three main principles: - self-suffi ciency Introduced by the World Health Assembly in 2005, World Blood Donor Day is organised each year by the - protection of both the blood donors and recipients and WHO in collaboration with many international organisations, including the International Federation of Red Cross and Red Crescent Societies, the International Federation of Blood Donor Organisations, and the - the non-commercialisation of blood, through voluntary and non-remunerated donation. International Society of Blood Transfusion. This last principle is outlined in a 1997 treaty drafted by the Council of Europe, which deals with various aspects of bioethics and which entered into force on 1 December 1999. World Blood Donor Day is celebrated today in almost every country in the world. It is also in line with fundamental human rights as outlined in the European Convention of Human Rights, one of the fi rst The World Health Assembly called on governments, United Nations agencies, international organisations, international treaties prepared by the newly formed Council of Europe, which entered into force in September 1953. non-governmental organisations, and other stakeholders concerned with blood safety in the world to In addition, over the years the Committee of Ministers of the Council of Europe — the representatives of our 47 member promote and support all voluntary unpaid blood donation with a view to obtaining a suffi cient supply of safe states — adopted several dozen recommendations dealing with questions like the quality of blood products and the blood and blood products. protection of the health of donors and recipients of blood transfusions. Out of these recommendations, I would like to mention one in particular: the recommendation adopted in 2001 which outlined measures to limit the risks of the This year, the World Blood Donor Day theme is Give the gift of life, donate blood. possible transmission by blood transfusion of the “variant Creutzfeldt-Jakob Disease”, responsible for spongiform encephalitis, the “mad cow disease”. It is emphasizing the critical role of voluntary and unpaid donors. Indeed, millions of people owe their lives to them and they should be thanked. Another milestone in this area is the publication of the “Guide to the Preparation, Use and Quality Assurance of Blood Components”, which fi rst appeared in 1995 and is now into its 17th edition. World Blood Donor Day also aims to raise awareness of the need for safe blood and blood products around In this work, the Council of Europe co-operates closely with various institutions of the European Union, with our the world, and to promote efforts for universal access to safe blood as part of universal health coverage. member states and the World Health Organization. We are very happy to be part of this common endeavour and to support the “World Blood Donor Day”, as we have done every year since it was created 10 years ago. Last December, the General Assembly of the United Nations adopted, with the strong support of France, a resolution on global health and foreign policy when it comes to universal health coverage. To conclude, let me thank the government of France for the support it has provided to the Council of Europe particularly in the fi eld of blood transfusion. I also thank the World Health Organization for its action and its never-wavering Universal health coverage consists in providing necessary services to the public without putting fi nancial commitment to the common values we are defending. strain on the recipients. But most importantly, on the occasion of the International Blood Donor Day, the Council of Europe — together with the other institutions present here today — has to honour and thank the hundreds of thousands of people who, throughout Everybody agrees that anybody should be able to receive a blood transfusion for a modest cost when Europe and in the world, regularly offer their blood. needed. I invite all the others to follow their example. We should never forget: “Give the gift of life – donate blood.” N’oublions pas « Faites le don de la vie : donnez votre sang ». Thank you for your attention.

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Yet, today many people do not have access to safe blood and demand continues to grow faster than MARISOL TOURAINE supply. MINISTER OF SOCIAL AFFAIRS AND HEALTH, FRANCE Due to this, safe blood is more valuable than ever and today it is more urgent than ever to convey the message. Mr the Deputy Director-General of UNESCO, Women and children are most affected by blood shortages. Directors, In low-income countries, up to 65% of blood transfusions involve children under fi ve, often suffering from Ladies and Gentlemen, malaria or malnutrition. France is proud to host World Blood Donor Day today. Severe bleeding during childbirth is often the most common obstetrical cause of death. Access to safe blood would avoid one maternal death in four in these countries. The shortage of safe blood also leads to deaths from anaemia or following injuries or road accidents, for The presence of delegations from all fi ve continents is a sign of the international community’s commitment to voluntary and unpaid blood donation and its components and I am pleased, as the Minister of Health, to welcome you here today. example, which could have been avoided. Blood donation to save lives is a fraternal and humane gesture towards those for whom this donation is synonymous Today, campaigns in favour of safety and availability of blood are more dynamic than ever. with survival. However, 75 countries report collecting less than one donation per 100 inhabitants and only 60 countries Blood donation also has the potential to cure, it is an essential act of citizenship and solidarity towards those who are receive more than 99% of their national supply from voluntary unpaid donors. in need or suffering. In 73 countries, less than 50% of donations are collected from voluntary unpaid donors, the remainder is Every year in France, blood donation enables more than one million patients to be treated. The needs are enormous. dependent on the patients’ families or paid donors. Firstly because blood is precious, it is irreplaceable. To date, neither treatment nor synthetic medicine exist that can We also know that blood must be safe, available, and used effi ciently. On the occasion of the World Blood replace blood products. Secondly, blood donation is crucial, even vital in many situations. During child birth, in the case Donor Day, all countries should refl ect on the best way to help their national transfusion programme to build of haemorrhage for example, or to treat certain illnesses such as leukaemia. Each time blood donation is essential. up stable bases for voluntary, unpaid and regular blood donors. Lastly, the needs with which we are confronted are growing due to an ageing population and medical progress. Which is why I fi rmly stress that the commitment of blood donors must be fully supported. We must also continue to We all know that blood transfusion is an essential way to save lives and improve health. recruit, to persuade those around us of the importance of giving blood. This donation is not a trivial matter. Which is For a long time, France has managed to obtain supplies of safe blood and blood products exclusively from why governments have the responsibility of regulating it. voluntary unpaid donors and to be self-suffi cient. On behalf of the World Health Organisation, I would like There are currently three principles underpinning French blood policy. to congratulate the French people and government for this success. The fi rst of these principles is that of ethics. The voluntary, unpaid, and anonymous aspects are all values that govern The WHO has committed to working closely with partner organisations and other stakeholders to improve blood donation in our country and it is absolutely essential that we reinforce these. access to safe blood and blood products by aiming for universal health coverage. France also continues to promote ethical donation among its European partners and the World Health Organisation. The second principle that we apply is that of self-suffi ciency in blood products. This subject is central to France’s health We are encouraging people to give blood regularly. objectives. Despite the enormous advances in science, we still do not know how to synthesise blood. Promoting donation and donor retention should be at the heart of the French Blood Establishment’s action, naturally in close cooperation with associations. Blood has to be made by a human being and then donated. Finally, the third principle that we must respect is that of donor and recipient safety. This principle is obviously fundamental. I would like to thank the French Government again for hosting this global event. It is a guarantee that must be provided at every stage of the transfusion chain. To strengthen this guarantee, a revision We also thank the Government of Sri Lanka for committing to host World Blood Donor Day next year. of our haemovigilance system is currently underway. I wish you all a good Blood Donor Day. Today, all adverse recipient events, regardless of their degree of seriousness, are subject to declaration. This is not the case for what we call donor adverse events, only the most serious of which are recorded. The Directorate- Thank you. General for Health has therefore initiated a revision of all vigilance systems. The aim is to facilitate these, and to simplify reporting. Proposals shall be submitted to me shortly. Ladies and gentlemen, every year in France more than one million seven hundred thousand people give blood. Ninety- two million units of blood are collected every year around the world.

I would like to take this opportunity to thank all voluntary and unpaid blood donors. I also want to salute the daily campaigns waged by donor associations. Their work is invaluable, vital in extending government efforts in the fi eld. In this fraternal fi ght for life, we need each one of you. Thank you.

14 2013 WBDD Around the world 15 Retour sommaire

EFS created a “2013 WBDD module” on the offi cial CONTACT DETAIL WORLD BLOOD DONOR DAY 2013 website, http://www.dondusang.net, while unvei- Name of contact person: ling it in the colors of the event. Also, a conference Communication Department / IN FRANCE press was held on June 5 with national and inter- International Department national media. Organization: Etablissement français du sang Telephone: On June 14, collection sites throughout the +33 1 55 93 96 23 / +33 1 55 93 96 14 or the 10th edition of the World Blood Donor Representatives from many of the EFS’s internatio- country resulted in: E-mail address: [email protected] / FDay, France was chosen by the World Health nal partners attended the event: Argentina, Brazil, - 20 399 blood donations [email protected] Organisation (WHO) as the host country for this Chile, Algeria, Morocco, Tunisia, Benin, Cameroon, - 7 973 new donors presented representing year global event. On this occasion, a special Ce- Guinea, Mauritania, Senegal, Albania, Italy, Luxem- 34.3% of the collection (they were 26.6% of remony and an International Symposium on global bourg, Spain, Lebanon, and China. people donating in 2012). blood transfusion issues were organized in Paris by - 624 press mentions the EFS (Etablissement français du sang, French Especially for the event, a book regarding the National Blood Service), on June 14. They gathe- French organization in blood transfusion was pu- red more than 250 people from the international blished and offered to every participant. transfusion community. BLOOD DONATION IN FRANCE - KEY STATISTICS IN PARIS, 1 million patients treated each year thanks to blood donations At the national level, the EFS was involved once A SPECIAL 3-DAY EVENT again on June 13 to 15, providing informative and In the square in front of the Gare Montparnasse, a 10,000 blood donations needed each day to cover patient needs entertaining events in Paris and all major cities, village opened on June 13 to 15. It allowed EFS to 1.7 million blood donors in 2012, 348,168 of which were fi rst-time donors as well as blood drives all across France and the raise awareness among general public regarding More than 3 million blood units collected in 2012 French overseas departments (Martinique, Guade- blood donation, through: loupe, Réunion). - An information stand, to exchange and get answers on blood donation and, if needed, be FRANCE, 2013 HOST COUNTRY oriented to the medical team for all related ques- CEREMONY AND INTERNATIONAL tions ; CONFERENCE AT UNESCO - « Cyclobulles », to take donors to nearby collec- Following an offi cial dinner organized the previous tion sites in case of infl ux of visitors, a clown to evening, the global event for 2013 WBDD was held keep donors waiting and liven up the village, and in Paris, at UNESCO on June 14. a Caribbean band for a friendly This event consisted in a Launch atmosphere; Ceremony in the morning, during - Marisol Touraine, French Mi- which were delivered speeches EFS WOULD LIKE nistry of Social Affairs and Health from the Deputy Director-General was also present and gave blood of UNESCO and the President TO THANK on June 14. of the EFS fi rst, and from the WARMLY ALL EFS’s national and internatio- WBDD 2013 IN FRANCE nal partners then, including the BLOOD DONORS SOME FIGURES French Federation for Voluntary PRESENT FOR Throughout the country, the ge- Blood Donation, the IFBDO, the neral public was invited to do- IFRC, the ISBT, the Council of THE EVENT. nate blood at any of the 350 Europe, the WHO and the French blood drives; all decorated in the Ministry of Social Affairs and event’s colours: Health. - 200 event-related blood drives during the week of June 14 spreading the va- At the end of the session, took place an offi cial ce- lues of unpaid, voluntary and anonymous blood remony for the relay of the “WBDD Flame” which donation, and aiming at encouraging people to will belong to Sri Lanka in 2014, as it was desi- donate, gnated by the WHO to be the next host country. - 153 EFS community sites payed homage to blood donors, An international Symposium with two round-tables - Kits for donor and patient associations, was organized in the afternoon, developing for the - Event covered by a “2013 WBDD module” fi rst one the global topic of Ethics and Self-Suffi - created on the website www.dondusang.net, on ciency through the presentations of blood trans- Facebook, Twitter, with applications for smart- fusion global challenges and of the different ex- phone, iPhone, or videos broadcast on the EFS periences in South America, Africa and Asia. The channel on Youtube… second round-table was focused on Ethics and Sociology of blood donation.

16 2013 WBDD Around the world 17 WORLD BLOOD DONOR DAY 2013 CELEBRATIONS AROUND THE WORLD

AFRICAN REGION

18 2013 WBDD Around the world Retour sommaire BENIN

very year on 14 June, countries around the The President of the ADSBB reiterated in turn his Eworld celebrate World Blood Donor Day. This fi rm commitment to continue honouring voluntary event aims to raise awareness of the need to thank blood donors throughout Benin. He said that it is voluntary and unpaid blood donors for the gift of essential for the ADSBB to win the fi ght against life that they give in donating their blood to save blood shortage in our health facilities by supplying lives. blood in both quantity and quality.

The theme for this 10th anniversary of World As for the Departmental Director for Health in Blood Donor Day was: Give the gift of life: Atacora/Donga, representing the Minister of donate blood. Health, he thanked the blood transfusion partners for their support of blood transfusion system in This year in Benin, it was the gateway city of Benin in his speech on the 10th World Blood Donor Djougou in the Atacora-Donga departments that Day, and the Belgium Cooperation in particular Professor Isidore ZOHOUN, founder of the transfusion system in Benin Mobile awareness raising unit run by blood donors hosted the offi cial events. for its continued support. To end, he promised to awarded the title of Grand Offi cer of the Order for the Merit of Blood continue to work towards reinforcing the promotion On the morning of 14 June 2013, of voluntary and unpaid blood a procession organised in the donation throughout Benin. city by the Benin Voluntary Blood Donor Association (Association WORLD BLOOD During this event, the twelve best des Donneurs de Sang Bénévoles voluntary blood donors and three du Bénin - ADSBB) drew large DONOR DAY retired executives were awarded numbers. At the end of this the title of Knight of the French procession led by Mr Rynce CELEBRATION, National Order of Merit for Blood. AGASSOUSSI, President of the 2013 EDITION The former Blood Transfusion ADSBB, the offi cial ceremony Director, Professor Isidore began under the chairmanship IN DJOUGOU, ZOHOUN (now retired), was of Dr Jacob NAMBONI, BENIN made Grand Offi cer of the Order Departmental Director for Health, of Merit for Blood. representing the Minister of Health who was unable to attend. The ceremony featured entertain- ment by the Djougou women’s folklore group. The population took Independence Square in Djougou by storm on 14 June 2013, for an event On 13 June 2013, the day before the event, Departmental Director for Health for the Atacora/Donga departments The Prefect of the Atacora/Donga departments during his offi cial speech that no-one wanted to miss. the Minister of Health, Professor Dorothée Akoko KINDE GAZARD, congratulated all blood Welcomed by the Prefect of the Atacora/ donors in Benin. She then announced a week of Donga departments, Mr Gervais N’DA SEKOU, voluntary blood donation in the Beninese public surrounded by the Mayor of Djougou, Mr Mickael administration. SOUMANOU DJARRA, Dr Oscar DJIGBENOUDE, Deputy Director-General of the National Blood Transfusion Agency (ANTS), the Director of the Order of Malta’s hospital in Djougou and the President of the Djougou Court of First Instance, the voluntary donors led by their President Mr Rynce AGASSOUSSI received thanks for their noble mission of giving some of their blood to save human lives.

During his welcome speech to the voluntary blood donors and different delegations, the Prefect said he was honoured that his region had been chosen by the Government to host the national events for The Deputy Director-General of ANTS alongside the Grand Offi cer of the The 12 best blood donors awarded in 2013 the 2013 edition of WBDD. Order for the Merit of Blood

20 2013 WBDD Around the world 21 Retour sommaire BURKINA FASO

orld Blood Donor Day (WBDD) is now an es- WBDD 2013 also provided an opportunity to start Wsential event for Burkina Faso. Our country the implementation of a loyalty program. Female thus honored the event on 14 June 2013, based donors who had donated at least 07 times and on the subject “Every blood donation is a gift of male donors who had donated at least 10 times life”. each received, in accordance with their loyalty level, a loyalty kit consisting of a certifi cate of This year, the National Blood Transfusion Centre recognition and several gadgets offered particularly (Centre national de transfusion sanguine - CNTS) by partners. once again prioritized local community activities, to enable regional centers (Centre régional de OTHER MAJOR ACTIVITIES transfusion sanguine - CRTS) to reach a maximum OF WBDD 2013 number of blood donors. In fact, the main objective - Dedication of a collection of poems on blood in taking part in the event was to express the donation entitled Sinistrés des hôpitaux by Jules Faso’s Mediator (master of ceremonies), awarding a certifi cate of recognition to a blood donor gratitude of the whole country to the generous BATIONO; men and women who make it possible to save - Inclusion in media broadcasts; thousands of lives each year. - Organization of open days at the regional trans- fusion centers; One week prior to the WBDD, the CRTS were - Sending of an SMS of thanks by the mobile already preparing with musical events, broadcasting phone company to all its clients; of tribute adverts and other - A football match with blood invitation messages. As a result, donors playing against the staff donations on fi xed sites steadily of the CRTS in Ouagadougou rose, reaching exceptional levels (Score: 4 goals to 2 for the CNTS on the day of the 14th with: personnel); - 169 bags collected in the capital WBDD IS NOW - A “dust dance” which pitted of Ouagadougou compared AN ESSENTIAL blood donors’ dance moves with an ordinary average of against those of CRTS Bobo 30 bags per day; EVENT FOR personnel. - 129 bags in Koudougou in the West-Central area compared BURKINA FASO The WBDD 2013 received with the typical average of extensive media coverage, 5 per day; which, beyond the tribute paid to Football match between blood donors and the staff - 69 bags in Bobo-Dioulasso, the blood donors, helped with a of CRTS/Ouagadougou Hospitality Day/ Board Games at CRTS in Fada the second largest city in the major information campaign on country, compared with a typical average of the need to give blood. 15 bags per day; - 56 bags in Fada in the Eastern region compared Motion of Thanks: the CNTS would particularly with a typical average of 5 bags per day. like to thank the national representatives of the WHO who have always provided their technical This year, collection was particularly improved and and fi nancial support for the holding of the WBDD. all blood donors who attended were given a T-shirt and a thank you letter. USEFUL CONTACTS Director General, Dr Honorine DAHOUROU : Tribute ceremonies were held as the culmination of (226) 70 13 29 19 events in the afternoon of 14th June in all CRTS. In Department Nos, attendance were blood donors, local government Tel: (226) 50 30 42 18 – Fax: (226) and a number of social partners who had come to E-mail: [email protected] pay tribute to the heroism of those who regularly Director of Communications give blood. We would like to stress that in the and Blood Donation Promotion CRTS in Ouagadougou, it was the Faso Mediator, Mrs Henriette O. BAMBARA: a major public fi gure in the Republic, who presided 50 30 42 18 / 78 17 24 17 over the ceremony. E-mail: [email protected] Large numbers of donors at the fi xed collection site (CRTS/Ouagadougou)

22 2013 WBDD Around the world 23 Retour sommaire ERITREA NAME OF CITY: ASMARA

he MoH has empowered the Voluntary Blood 5 poems in Arabic and Tigrignia languages were TDonors Club (VBDC) to be self governed under read. Maager Cultural troop showing stage drama and song the umbrella of the MoH. Thus, the VBDC showed its ability to lead the event by itself. At last and not least, all participants renewed their promises to continue their voluntary blood The June 14, 2013 WBDD was celebrated on donations by recruiting their friends, relatives and the 14th of June 2013 to suit the attendance of colleagues. Blood donation panel was organized the blood donors during week ends. More than and 50 blood donors donated blood during the 350 voluntary blood donors and invited guests WBDD, 2013 ceremony. As a contribution for the attended the celebration. The objective of the strengthening of the VBDC, Total Company Eritrea celebration was to strengthen the club by recruiting funded the purchase of 50 T-Shirts for magnifying new potential donors to follow the footsteps of the the event. One executive committee member of Honourable Minister of Health, Honourable Minister with blood donors and guests in the event already voluntary donors. VBDC developed posters and leafl ets covering Minister Amina Nurhusien delivering speech all expenses associated with its production and The aim of the Club is step up their clubs status distributions. in to a national association of voluntary donors. WBDD, 2013 EVENT PROGRAM The VBDC activities are organizing blood donors USEFUL CONTACTS in groups by work place, family and individual Dr. Yifdeamlak Tesfamariam Time Activity/Description Presenter levels aiming at supporting the NBTS to fi nd blood Organization: donors by their addresses and telephone numbers National Blood Transfusion Services of Eritrea 8:00 – 9:00 Registration of participants NBTS staff when ever they are needed by the blood bank. (NBTS) Telephone: 291-1-08370701 9:00 – 9:10 Remembering martyrs Maager cultural troop (music) To start the events proceedings, the VBDC Mobile: 291-7-07158527 gave welcome fl owers to all participants and all E-mail: [email protected] 9:10 – 9:15 Opening speech Master of ceremony (Medhanie) participants were seated in their respective seats at Orotta hospital conference hall. 9:15 – 9:20 Song Maager cultural troop

After the opening speech by the secretary of the Speech by honorary president 9:20 – 9:30 B/G Tekie Russom association, Honourable Minister Amina Nurhusien, of NVBDAE delivered a speech thanking the voluntary donors for their effort to save the life of 9:30 – 9:35 Speech by Chairman of NVBDAE Ato Samson Gebreselassie victims in hospitals. In her speech, the minister promised to continue Speech by Honourable Minister 9:35 – 9:40 Minister Amina Nurhusien the support which is going on of Health and empower the association to THE VBDC better organize themselves and 9:40 – 9:50 Speech by Medical Director, NBTS Dr. Yifdeamlak Tesfamariam contribute to the wellbeing of all SHOWED ITS patients awaiting their support ABILITY TO 9:50 – 10:05 Song Maager cultural troop regarding blood donation. As a good will of the minister, she LEAD THE EVENT 10:05 – 10:15 Short comedy drama Maager cultural troop offered one hundred thousand BY ITSELF Nakfa (100,000.00 Nakfa) for the 10:15 – 10:25 Short story Igbet “Satisfaction” By Iyob (Blood donor) development of the club. 10:25 - 10:40 Poems (5) Writers Consecutively, honorary president, chairman of the Club and the Medical Director of 10:40 – 11:15 Stage drama Maager cultural troop the blood bank delivered speeches referring the WBDD, 2013 theme. One heart touching story 11:15 – 11:20 Song Maager cultural troop was read by a blood donor emphasizing the role of a blood donor in saving lives. One short comedy 11:30 Thanking and closing remarks Master of ceremony drama, one 25 minutes stage drama, songs and

24 2013 WBDD Around the world 25 Retour sommaire GHANA

PUBLIC EDUCATION AWARENESS PROCESSION During the celebrations, media announcements IN ACCRA AND KUMASI and programmes were organized to sensitize the Awareness processions, as it name implies, were general public on the need to donate blood. There organized to raise awareness on the need for were radio and television discussions to educate people in good health who have never given blood, the public on blood donation which featured particularly young people to begin doing so. regular voluntary donors and resource persons from the Service. Two of such events were organised by the Accra Area Blood Centre (AABC) and the Transfusion ESSAY/ WHAT-DO-YOU-KNOW Medicine Unit (TMU) of the Komfo Anokye Teaching COMPETITION Hospital (KATH), Kumasi through some principal The competitions centered on the theme of the streets of Accra and Kumasi amidst singing, World Blood Donor Day - “Every Blood Donation drumming and dancing. is a Gift of Life”. It was meant to create awareness about the need Participants in the event were from for adequate supply of blood and different donor groups namely, blood products and to promote Blogging Ghana, Christian Youth voluntary unpaid blood donation. Builders of the EP Church, Association of Voluntary Blood Sixteen Second Cycle Institutions NATIONAL Donors (AVOBLOD), Pentecost participated in the essay compe- BLOOD SERVICE, Vocational Institute and some tition. Two entries from St. John’s Senior High Schools both in Grammar School, Dome, were GHANA Accra and Kumasi and staff of the proud winners of the fi rst and the National Blood Service. second positions while the en- try from Emit Electronic Institute NATIONAL EVENT came third. The climax of the celebrations took place at the forecourt of The “What Do You Know competition” had fi ve (5) the Ghana National Theatre between the hours of participants from various groups and organizations. 12pm and 3pm. At the end of the competition, the positions were as follows: 1st – Blogging Ghana; 2nd – Rotaract The programme, which was chaired by the Club of Adentan, 3rd – Scancom Ghana Limited chairperson of the National Blood Committee, (MTN), 4th – C.Y.B of the E.P Church and 5th – Dr. (Mrs.) Sylvia Boye was graced by a number of Dodowa Keep-Fit Club. distinguished dignitaries.

Participants of the event were thrilled with musical performances by the Ashaiman Senior High School Choir and a hip life group. A motivational address was also given by a voluntary blood donation advocate, Mrs. Elizabeth Y. Adase who happens to be a blood recipient to inspire and thank all voluntary blood donors.

A special address was also given on behalf of the Minister of Health by Dr. Afi sah Zakariah, Director PPME, MOH pledging support from the Ministry of Health for such activities.

As part of the celebrations, a blood donation clinic was also set up for participants and the general public to donate blood. This exercise yield thirty two (32) units of blood.

26 2013 WBDD Around the world 27 Retour sommaire MOROCCO NAME OF CITY: RABAT

orocco celebrated World Blood Donor Day, regions of Rabat Salé Azemmour zaïre, Marrakech donors who have between 10 and 30 donations Mon June 14th, 2013. The theme of this year Tensift elhawz, Sous Massa Draa, Laayoun Bojdor, were honored. was «Give the gift of life : Donate blood». Several Elgharb Cherarda Bni Hssan, and Motorcycle 170 volunteer blood donors participated in blood Regional Blood Transfusion Centers participated in Association Miss Moto Morocco and women donation on the same day. Motorcycles clubs’ arrival in Rabat the celebration. bikers. The ceremony of the day took place in the MESSAGES IN THE TRI-MEDIA The Regional Blood Transfusion Center of Rabat National Institute of Health Administration (INAS), (PRINT, RADIO, AND TELEVISION) celebrated the World Blood Donor Day on Saturday, and was chaired by the representatives of the Important messages were broadcast on various 15 June 2013 in collaboration with the Ministry Ministry of Health, the National Blood Transfusion national TV channels (2M RTM, Medi 1 TV, As- of Health, the National Blood Transfusion and and Hematology Center, The Regional Blood sadissa Al Amazighia), and also on different radio Hematology Center and the Royal Motorcycle Transfusion Center of Rabat, the Royal Motorcycle channels (Hit Radio Aswat, Med Radio, Chada FM, Club of Rabat, in order to sensitize the general Club of Rabat, the Royal Institute of Police (A donor Medi 1, inter chain, chain Mohammed VI, 2M Ra- public to donate blood regularly. organism ), Morocco 21 association, the National dio, Al Amazighia Lux Radio ...). Association of thalassemia, voluntary donors and ACTIVITIES OF THE REGIONAL BLOOD donors of rare groups, besides the responsible for Advertising spots and entertainment on the na- Welcome speech from Health ministry representative TRANSFUSION CENTER OF RABAT the organisation of the World Blood Donor day. tional radio: the national radio broadcast adverti- ON 15 JUNE 2013 sements in relation to the theme of the World Day The activities of the World Blood Donor Day focused During the ceremony, the representative of the of voluntary and regular blood donation. on partners, donor agencies Ministry of Health thanked all Also, the radio hosts developed messages that and donors of Rh negative rare the volunteer blood donors at show the importance of voluntary blood donation blood groups, to strengthen their the national level as well as for health, and invite citizens to participate in this participation in voluntary and the partners who support the action. continuous blood donation, and program, and called on the non- to thank voluntary donors who donors to make this gesture that Radio and TV broadcasts: Radio and television donate blood regularly to save GIVE THE GIFT saves human lives. He also asked teams produced and broadcast programs during lives. OF LIFE : that the donation should become the World Blood Donor Day. a regular activity of the volunteer Event mediacoverage Also, collections of blood DONATE BLOOD donors. The press: the press has also showed, as usual, donation were held, and various dedication to serve the humanitarian cause (MAP). awards were dedicated at the Also messages related to Regional Blood Transfusion the WBDD’s theme were BANNERS, LEAFLETS AND POSTERS Center of Rabat to voluntary communicated by the various Banners and posters were nationally posted a donors, donor agencies and representatives. week before in all places where the activities took partners. place (the Regional Blood Transfusion Centers of The national responsible for the promotion and Rabat, Oujda, Ouarzazate, Meknes .... etc). The national media (radio and television), with communication service gave a representation Educational Pamphlets and awareness material support from the Ministry of Health and the National about the value of blood donation, the evolution of were distributed during the two weeks of the event. Blood Transfusion and Hematology Center have the number of donations in Morocco, as well as the called on citizens to donate blood voluntarily and success of the national blood donation campaign Blood donation promotion t-shirts regularly, stressing the importance of this action to that was held between 08 and 24 March 2013. save the lives of patients. AWARDS ON THE ACTIVITIES The launch of World Blood Donor Day was marked OF BLOOD DONATIONS by messages sent to the Moroccan population by During the ceremony of the World Blood Donor Day, the national radio and television. the National Blood Transfusion and Hematology Center took the opportunity to thank the volunteer Open day for blood donation in the Regional and regular donors of rare Rh-negative groups, Blood Transfusion Center of Rabat on the 15th donors organizations and partners, providing them of June 2013, from 8h30 am to 04h30 pm, with with certifi cates of recognition and merit, medals the participation of several motorcycles clubs from (gold / silver), trophies and promotion gifts (pins, Miss Moto club president various regions of Morocco in blood donation : the key chains, T-shirts, caps ...).

28 2013 WBDD Around the world 29 Retour sommaire NAMIBIA

amBTS is the only Blood Transfusion Service in BLOOD, DONATE LIFE; all this extremely TABLE TO SHOW TOTAL COLLECTIONS NNamibia licensed to collect, process and dis- successful and well received by the donors. OF WBDD CELEBRATIONS 2010 - 2013 seminate blood and blood products. NamBTS col- lects about 25 000 units of whole blood and 500 To make the WBDD drive successful, alert donors apheresis (platelets) units annually and has 12 000 of clinics, thank donors and recruit new donors, registered donors. It has 3 centres and serves 46 advertisements were placed in all newspapers, hospitals through 31 blood banks. The population radio stations and daily interviews and updates of Namibia is 2, 2 million. were arranged with the press, focussing on the number of The 10th anniversary of WORLD NAMBTS GAINED donations, the need for safe BLOOD DONOR DAY was also blood and blood products, the celebrated in Namibia by the A LEVEL 3 value of donated blood to the Blood Transfusion Service of ACCREDITATION recipient patients and thanking Namibia (NamBTS), as in all the the voluntary unpaid donors. years before. BY THE AFSBT, Voluntary, unpaid donations have THE FIRST a tradition in Namibia going back As the slogan for NamBTS has to 1946, when the fi rst voluntary changed to DONATE BLOOD, SERVICE TO HAVE donor donated blood. DONATE LIFE in May 2013, the RECEIVED THIS WBDD’s slogan of GIVE THE Social Media and the NamBTS’s GIFT OF LIFE, DONATE BLOOD ACCREDITATION. Face Book page, launched in fi tted in perfectly for the celebra- May 2013, were also used exten- tion of WBDD in Namibia. sively for the fi rst time to create awareness and disseminate the WBDD messages. The You Tube NamBTS specifi cally focusses on a compre- message of Dr Margaret Chan for WBDD was also hensive blood drive to boost the blood stocks posted and shared on our FB page. during WBDD! All the above culminated in a successful WBDD Following a central celebration in 2010 in Zoo Park 2013 for NamBTS. in the Capital City in the presence of the First Lady and the Hon Minister of Health and Social Services Due to the increasing importance of donation (42 DONATIONS), a decentralised celebration with clinics at High Schools and Tertiary Education donor clinics all over Namibia in 2011 (8 mobile Institutions in Namibia, NamBTS would like to clinics outside Windhoek, 149 DONATIONS), focus the WBDD celebrations for next year (WBDD a 3 day celebration with mobile clinics in Windhoek 2014) on these institutions. in 2012 (10 mobile clinics in Windhoek, 381 DONATIONS), this year’s celebration of WBDD was celebrated by having had 14 mobile clinics in a 5 day period leading up to WBDD on the 14th Of June, in addition to the 2 fi xed donor clinics.

459 donations have been collected, which is a steady increase of collections during our WBDD CONTACT DETAIL celebrations. This total is even more impressive, Dr B von Finckenstein considering that we had 2 major blood donations Medical Director drives just prior to the WBDD celebrations due to NamBTS a relative shortage in our blood stocks and we had Telephone: +264 61 386300 anticipated a certain amount of donor fatigue. Mobile: +264 81 122 0154 e-mail: fi [email protected] Donors were specially treated and thanked with gifts of WBDD chocolates, WBDD sweets, regular donor gifts, WBDD T-shirts and lanyards depicting the new NamBTS slogan DONATE

30 2013 WBDD Around the world 31 Retour sommaire SOUTH SUDAN TUNISIA NAME OF CITY: JUBA NAME OF CITY: TUNIS

his year on June 14th South Sudan joined the partners especially WHO for the support not only ince the month of April we started the Trest of the world to celebrate the World Blood for organizing the event but also for strengthening Spreparations for the celebration of World Blood Donor day. The day serves to raise awareness of blood transfusion services in the country. Donors Day. the need for safe blood and blood products and We have organised the working session with blood to thank voluntary unpaid blood donors for their Thirteen people donated blood on this day in Juba donor association , and with the department heads life-saving gifts of blood. Stadium in a camp set up by WHO in collaboration of blood collection. Together we have prepared the with Juba Teaching Hospital (JTH) blood bank program for the blood donor day. This event organized by Ministry of Health with team. The service continued in the hospital, with This program has several activities : support from World Health Organization (WHO) donation of blood from additional voluntary blood and Centers for Disease Control and Prevention donors. The SSRC volunteers provided fi rst aid 1/ IN NBTC (CDC) was the fi rst celebration held in South Su- assistance to the injured footballers and supporters. In the parking of NBTC we have set up tents, dan. Other sponsors of this event included Cana- banderols with WHO logo, and in a festive atmos- dian International Development Agency (CIDA) and CONTACT DETAIL phere we welcomed the voluntary donors. On this South Sudan Red Cross (SSRC). UNDP provided Name of contact person: occasion we have thanked and congratulated the material support for blood transfusion commodities. DR MOSES MUTEBI NGANDA voluntary blood donors for their donation. Organization: WORLD HEALTH ORGANIZATION The celebrations were marked by announcements Mobile: +211-955045050 2/ DOWNTOWN AVENUE BOURGUIBA through mass media such as airing of jingles, radio E-mail address: In downtown we placed two pickup trucks and we and TV talk shows also attended by His Excellency [email protected] and [email protected] decorated the avenue with banderols and posters the Minister of Health Dr Michael Milly Hissen; dis- featuring the slogan of the World Day and with the tribution of brochures and door to door community collaborative blood donor association and voluntary campaigns using mega phones and loud speakers. blood donors we organized a blood collection.

The event selected for this celebration was a 3/ RADIO INTERVENTION football match between two most popular teams In this session we have explained the interest of in Juba – Malakia and Kator. The match was of- regular voluntary donation and we talked about fi ciated by His Excellency the Deputy Minister of blood donation in Tunisia and around the world. Health Dr Yatta Lori Lugor, who was fl anked by a representative from WHO and Secretary General 4/ CELEBRATION IN THE REGIONAL to South Sudan Red Cross . A procession led by BLOOD TRANSFUSION CENTRES Prisons brass band, followed by the football teams In Tunisia we have fi ve regional blood transfusion and event organizers marched across the Juba centres. football stadium. Dr Yatta delivered a speech on Virtually the same celebration program was the theme for the World Blood Donor day to a fully performed in regional blood centres. packed stadium. The key message in his speech was that of ensuring adequate supply of safe blood CONTACT DETAIL to the entire country. He remarked that “every year Name of contact person: HMIDA SLAMA approximately 5,000 blood donations are collected Organization : NBTC from the 29 Hospitals across South Sudan which Telephone: 216 71 662 957 falls far short of the need. He further stated that, in Mobile: 216 98724923 South Sudan the greatest use of donated blood is E-mail address: [email protected] for pregnancy-related complications, severe child- hood anaemia and in surgical emergencies related to injuries. Many patients requiring transfusion in the country do not have timely access to safe blood.” He reiterated the government commitment to strengthening systems for delivery of safe and adequate blood and blood products to the en- tire population. The Ministry needs to establish a system of collection of blood that relies on volun- tary non-remunerated blood donors. He thanked

32 2013 WBDD Around the world 33 WORLD BLOOD DONOR DAY 2013 CELEBRATIONS AROUND THE WORLD UGANDA UGANDA BLOOD TRANSFUSION SERVICE

very year, on 14 June, countries around the corporate companies joined in cerebrating the day. Eworld celebrate World Blood Donor Day. The Crane bank sponsored a blood donation drive in event serves to raise awareness of the need for Kampala Capital City at the Constitutional Square safe blood and blood products. and 320 Units of blood were collected. - World Health Organization participated in comme- VISION moration of the day. WHO staff donated blood at To be a national, effi cient, effective, well resourced, their country offi ce; they distributed WBDD T-Shirts accountable and sustainable organization. to blood donors in recognition of their contribution to life. A total of 24 Units of blood were donated by MISSION WHO staff. To achieve a safe, effi cient sustainable natio- - CBS Fm radio sponsored and publicized the day nal blood transfusion service, based on healthy and 264 Units of blood were collected at CBS volunteer donors and able to meet the needs of headquarters in Bulange, Kampala City. Uganda’s health care system while promoting a - In Gulu where the national celebrations took place good blood transfusion system. 219 Units were collected. - In Jinja district, Umeme sponsored a blood drive WORLD BLOOD DONOR DAY CELEBRATIONS and 57 Units of blood were collected. (14TH JUNE 2013) - Mbarara Regional blood bank collected 273 Units The day was celebrated in Gulu and the US of blood on WBDD. Ambassador H. E Scott H.DeLisi together with the - Fort portal Regional blood bank also carried out Minister of Health Dr. Ruhakana Rugunda offi ciated blood donation activities and collected 120 Units of over the function. It was a colorful celebration blood. where hundreds of blood donors appeared for the event. The activities of the day included; A total of 1277 Units of blood were collected in AMERICAN marching from Gulu Post offi ce through the town commemoration of WBDD in Uganda. to the Regional Blood Bank, the Uganda Peoples Defense Forces played the band, Uganda Police THE NATIONAL BLOOD led the procession, Blood donation and award of TRANSFUSION NETWORK complements to the blood donors. Complements The Uganda Blood Transfusion Service is a central- were categorized into two; 30 Blood donors ly coordinated department in the Ministry of Health. REGION received sealed certifi cates and 10 Blood donors It is semi–autonomous. Is composed of seven (7) also received plaque certifi cates in recognition of regional blood banks – Arua, Fort-Portal, Gulu, their generous donations of more than 30 times Kitovu, Mbale, Mbarara and Nakasero Six- (6) blood of blood donations. H E. Ambassador of USA and collection centers – Hoima, Jinja, Kabale, Rukungi- the Hon. Minister of Health, Uganda awarded the ri Lira and Soroti. are all coordinated by a National certifi cates in recognition of the numerous blood headquarters at Nakasero Blood bank, Kampala. donations and thus sharing the Gift of life. GEOGRAPHICAL DISTRICT DIGNITARIES COVERAGE: UBTS/URCS As an effort to appreciate the efforts of our various stake holders, all district leaders were invited for recognition since blood bank cannot exist on its own. Speeches by the District offi cials were so impressing that health care was only mentioned and credit given to the US contribution and WHO among others.

BLOOD DONATION ACTIVITIES THROUGHOUT THE COUNTRY - In Central region where the UBTS headquarters are located, blood donation took place and many

34 2013 WBDD Around the world Retour sommaire ARGENTINA BRAZIL HOSPITAL SIRIO LIBANÊS, SÃO PAULO

n 13 June 2013 in the city of Paris, as part Over the past 10 years and since the creation of his year, the celebration of the World Blood Do- Oof the celebration of World Blood Donor Day, the National Plan, blood donation has increased Tnor Day at the Sírio Libanês Hospital in Brazil a cooperation agreement was signed between Ar- by 57% across the country. But more importantly, emphasized the efforts and great value given by gentina and France, represented by Dr Andrés Lei- is that in addition to the quantitative growth, the the population of voluntary blood donors who are bovich, the Under-Secretary for Policy, Regulation qualitative growth can be seen in the increase in completely loyal and committed to the importance and Control at the Argentine Ministry of Health and voluntary donation of 1,060% in the same period, of blood donation. Dr Alain Beauplet, International Affairs Director of making 35% of the total donations. This increase EFS. results in a greater availability of blood for everyone Dr. Silvano Wendel spoke to a big audience of vo- The EFS is a French public state authority which and improved quality. luntary non-remunerated blood donors, highligh- manages all activities related to human blood and ting the slogan of this year: «Give the gift of life: has been co-operating for several years with diffe- Our country is proud to have been the fi rst La- donate blood» rent countries around the world. France has been tin-American country to host the 2011 World a pioneer in organising blood transfusion systems. Blood Donor Day celebrations on 14 June. This Besides that, particularly this year, the blood bank The signed framework-agreement will consolidate represented a turning point that allowed us to in- of the Sírio Libanês Hospital hosted a campaign and increase the progress made in recent years crease the visibility of this issue and the number of called «I give blood for the city of São Paulo», in the National Blood Plan in the volunteers, and to rally individuals which usually happens during the month of June area of planning, management, and donors from civil society to together with other hospitals of São Paulo and also and staff training in the fi elds of the cause. was remembered in the World blood donation, and the prepa- VOLUNTARY AND Blood Donor Day. The objective ration and transfusion of blood In 2013, World Blood Donor of this campaign was to disclose products. REGULAR BLOOD Day was celebrated, as usual, in the importance of people giving all the provinces and these are blood voluntarily and regularly in Specifi c agreements shall be im- DONATION: A some of the activities performed. order to maintain suffi cient and «GIVE THE GIFT plemented from this Framework GOVERNMENT safe stocks of blood in the blood Convention. During the meetings Professor Gabriela Fernández Cid banks. OF LIFE: DONATE in Paris, two areas for action POLICY FOR THE Secretary for the Promotion of BLOOD.» were identifi ed: Blood Donation – Also every year, we always offer COMMON GOOD Dr. Silvano Wendel 1 -The introduction of a Diploma in National Blood Plan an award certifi cate to many ho- Transfusion Medicine intended Ministry of Health - ARGENTINA nored donors, especially those for professionals who are active who donated blood 25, 50, 75 in the fi eld in the 24 jurisdictions in Argentina. and 100 times, as well as many 2 -The foundation of the National Blood Institute. companies, which have been our The French experience in this area is recognised partners in our mobile blood donation program. worldwide as an example of public policy intro- One of these repeated blood donors, who is res- duced by the government. ponsible for a big religious group, which has been donating blood for approximately 10 years, gave a In addition, many activities have been held testimonial about his experience as a blood donor throughout Argentina to mark Word Blood Donor and explained how and why he became a repeated Day. blood donor. It is important to remember that Argentina has a surface area of 2,780,400 km² and a population The ceremony fi nished with an amazing show of 42,000,000 inhabitants, organised into 24 juris- with beautiful Arab dancers that delighted all the dictions, which explains the amount and variety of Argentine representatives were also present in Paris for the WBDD audience. It was so lively that most of the blood Ceremony celebrations. donors, staff and employees of the blood bank danced happily with the Arab dancers. Finally, once again we had a wonderful and unfor- gettable celebration remembering and honoring our dear repeated blood donors who have been granting the gift of life to our patients.

36 2013 WBDD Around the world 37 Retour sommaire CHILE EL SALVADOR SANTIAGO : 18 JUNE 2013 THE NAME OF CITY: SAN SALVADOR.

he main activities were held in the Blood Do- Department, Fernando Betanzo in an allusion to the he Pan American Health Organization coor- In this regard, Dr. José Ruales, PAHO Represen- Tnation Centre in the Metropolitan Hospital on slogan used by the WHO to celebrate this initiative. Tdinated and developed a Day with the staff of tative, called upon the entire population to donate Avenida Vitacura 0115, Santiago, where a promo- United Nations System agencies to collect safe blood and contribute to saving the lives of indivi- tional advert was launched, with the participation The Director of the Metropolitan Blood Centre, blood from voluntary donors. duals who for a variety of health-related reasons, of emblematic football players who participated in Loreto Vergara, explained that in Chile the culture such as women with obstetric complications, various national selections. The video invited do- of donating blood on a permanent and voluntary 33 individuals interested in donating came forward children with severe anemia, persons with severe nors to “get behind the big red basis is not very developed: 23 and 31 voluntary donations were made, of which injuries caused by accidents, many patients under- cause, by giving blood and of- percent at the national level and 16 were PAHO staff members; six were from going surgical procedures, and cancer patients, fering the gift of life”, which was 31 percent in the Metropolitan the Ministry of Health; fi ve were from the UNDP; need to receive this gift of life. to be screened by SUBTV in the WORLD BLOOD Region of total donations. For four were from the FAO and two Santiago Metro. DONOR DAY a country like Chile, the Pan were from NGOs. With the total Dr María Isabel Rodríguez, American Health Organization has blood collected it will be possible IN THE CITY OF Health Minister, suggested that During this, Kevin Silva, a young WAS HELD WITH set itself the target of a minimum to save 93 lives. attendees form a Blood Club, boy who lost his legs after a road A NUMBER OF of 20 donors for every thousand SAN SALVADOR, by means of which each club accident, gave his testimony as inhabitants. Chile currently has This Voluntary Blood Donor Day ON 13 JUNE 2013 member would fi nd 15 voluntary the recipient of a blood donation ACTIVITIES TO 16.5 voluntary donors for every was a record for the collection of donors to increase Blood Bank that saved his life. thousand inhabitants. blood from UN agencies which PERSONNEL FROM reserves. PROMOTE had previously coordinated During the ceremony Mr David He also thanked blood donors PERMANENT, similar days and voluntary donors PAHO AND OTHER Olano was thanked for having gi- who had become permanent were awarded the status of UN AGENCIES ven around 180 blood donations voluntary donors, having given VOLUNTARY CONDITIONS FOR DONATION: Heroes who have given the gift since he began as a substitute blood more than three times in a BLOOD - Be aged between 18 and 65. of life. CELEBRATED donor in 2005. single year. - Weigh more than 50 kilos. PAHO medical staff and tech- THE VOLUNTARY Also, Mr Jesús Elías Sibriam, DONATION. - Have eaten in the last 6 hours. nicians from the Blood Bank at aged 26 who, because of an “Every blood donation is a gift - Attend with ID card. the National Maternity Hospital BLOOD DONOR illness, has received 89 blood of life”, and is the most noble, IT WAS HELD ON formed part of the team that transfusions since he was 14. loving gesture that a person can THE 14TH JUNE. attended the volunteers. DAY. “I would like to thank all those make”, notes the Director of the men and women who, without South-East Metropolitan Health To be able to donate blood, having known me, have given me the requirements are to be over 18, weigh more “the gift of life” through their donations” he stated. than 110 pounds and meet the requirements that Inpatient Children’s School Choir of the Benjamín protect both the donor and the recipient. Bloom National Children’s Hospital also partici- pated, delighting attendees with children’s songs We also coordinated a march with the Health and one specially dedicated to giving blood. Ministry through the National Health Institute and Participating in the fair were the Blood Banks the Blood Bank Unit. This was held in a major Network and the PAHO/WHO, who provided infor- street in the city of San Salvador on Saturday 15 mation to attendees on giving blood. June 2013. The march started at the Monumento The majority of donations in the region are from al Divino Salvador del Mundo, and progressed to family members or friends who give blood before the Plaza Fuentes de Beethoven on the Paseo a patient undergoes a medical procedure. Other General Escalón, where it ended with a ceremony donations are paid donations. and a health fair. The ceremony was presided over by Dr María Isabel Rodríguez, Health Minister, Dr Elliete Valladares, Dr Valladares, INS (Instituto Nacional de Salud) INS coordinator and Dr José Ruales, PAHO/WHO coordinator, noted that despite advances in Representative. science and technology, human blood cannot be Dr Cristina Martinez-Valenzuela, Blood Center Director in Concepcion, On June 2013, the World Blood Donor Day was also celebrated in produced artifi cially, and we must rely upon the was invited by the Etablissement français du sang to attend WBDD of- Concepción, Chile by giving the Medal “Distinguished Citizen of the City CONTACT DETAILS fi cial ceremony in Paris and to present blood transfusion challenges in of Concepcion” to 45 voluntary repeated donors who had achieved an generosity of individuals, as so many depend on - Name of contact person: Gerardo Alfaro, Mirna Pérez South America. average of 30 donations in the past 15 years. blood donations to carry on living. She added that - Organization: Pan American Health Organization/ A long history of cooperation exists between Chile and France, focused on The Medal was given to them by the Mayor of the local government in a the implementation of trainings and graduate education program in the ceremony that took place in the city hall. every day in Salvador at least 50 people’s lives World Health Organization fi eld of transfusion witthe the University of San Sebastián de Concepción. are saved with a transfusion and that voluntary - Telephone: 503 25119500 donation is far from being suffi cient. - Mobile: 503 73865860 - E-mail address: [email protected]; [email protected]

38 2013 WBDD Around the world 39 Retour sommaire MEXICO

NATIONAL BLOOD TRANSFUSION CENTRE In Morelos there are four Blood Banks located in WORLD BLOOD DONOR DAY: IN MÉXICO, the State Blood Transfusion Center (Centro Estatal ONLY 3% IS COLLECTED VOLUNTARILY he purpose of the day is to raise awareness on de Transfusión Sanguínea - CETS) in Cuernavaca, Tthe need for the availability of safe blood and in the Mexican Social Security Institute (Instituto The state with the highest number of voluntary blood products and to thank those who give blood Mexicano del Seguro Social - IMSS) on Avenida blood donors is Chihuahua with 30% of the total on a voluntary and unpaid basis. Plan de Ayala, at the Hospital Centenario de la under these requirements-, followed by San Luis Revolución run by the Institute of Social Security Potosí and Quintana Roo, whilst Yucatán is in The theme of the 2013 World Blood Donor Day and Services for State Workers (Instituto de eighth place with 6% of voluntary donations. was: Give the gift of life: donate blood. Seguridad y Servicios Sociales de los Trabajadores del Estado - ISSSTE) in the municipality of Emiliano Julieta Rojo Medina, Director General of the The transfusion of blood and blood products helps Zapata and at the Cuernavaca Delegation of the National Blood Transfusion Center, warned that to save millions of lives each year. It makes it Red Cross. in México the national average for voluntary blood possible to increase life expectancy and quality of donors is just 3% of the total number of units that life for patients with potentially fatal conditions, and Voluntary donors are required to be over 18 and are used each year. to carry out complex medical and under 60, weigh more than surgical procedures. It also plays 50 kilos, not have tattoos, not As part of the celebration of World Blood Donor a vital role in maternity and peri- have taken drugs, not have any Day, she called upon the public to redouble its natal care by saving lives. ON 14TH JUNE sexually transmitted diseases, efforts in support of voluntary and «repeat» or hepatitis, have good oral donations, as the challenge set for the country to The goal of the World Health EACH YEAR, THE hygiene, be a sound sleeper, achieve in 2020, is for all transfused blood to come Organization is for all countries WORLD BLOOD and in the case of women, not from voluntary donors. to obtain their own supplies of be menstruating, and not be blood from voluntary unpaid DONOR DAY IS pregnant or breastfeeding. When asked directly, she explained that the state donors. CELEBRATED with the highest number of voluntary blood donors For Odilón Martínez, giving blood is Chihuahua with 30% of the total under these 2013 WORLD BLOOD DONOR WORLD-WIDE. and meeting the requirements requirements-, followed by San Luis Potosí and DAY IN MORELOS was a necessity, since his Quintana Roo, whilst Yucatán is in eighth place sister required a transfusion; a with 6% of voluntary donations. As part of the World Blood Donor carpenter by profession, he said Day, the Health Secretary of Morelos announced that it was the third time that he had given blood for She stated that in line with international standards, that more than 10,000 blood donations had been the benefi t of a family member. «It is vital that these there should be 100 donors for every 100 thou- given in 2012 alone. kinds of activities are carried out as blood is very sand inhabitants, however, in other states such as In an interview, Dr Richardson López-Collada called scarce at the moment», he stated. Oaxaca, Chiapas and Veracruz, these numbers upon people to redouble their efforts to strengthen will be much lower owing to their topography. the culture of giving blood, through a campaign Pedro López, originally from the state of Guerrero, entitled «Blood Brothers», which to date numbers found out that he couldn’t give blood despite «Mexicans are very generous with their 1,200 blood donors. meeting the requirements of the blood bank donations, however they need information and because his latest test revealed that he had high facilities to enable them to give blood”, which «This year’s task is to develop greater awareness cholesterol which meant that he wouldn’t be able is why it is vital to set in place schemes to take about the practice of giving blood, mainly on a to donate. external collection programs to remote places, and voluntary basis, so that when a phone call is made, also universities religious groups, businesses, etc. donors are ready to support those in need», she said. Rojo Medina explained that the increased demand for blood is as a result of scheduled surgery –such She added that in 2012 over 13,000 residents of as open heart surgery-, in cancer patients and in Morelos had given blood, but that this practice still patients with onco-hematological conditions, needs further development, which is why citizens particularly in the pediatric population, and were being asked to become volunteer donors, emergency care for massive hemorrhaging and come to give blood at least once a year in associated with road accidents. order to save lives.

40 2013 WBDD Around the world 41 Retour sommaire

••• MEXICO NICARAGUA

MEXICAN RED CROSS CELEBRATES WORLD the case of women, they must not be pregnant or he celebration of the world donor day was The support of PAHO was offered in the creation BLOOD DONOR DAY be breastfeeding. Women can give blood when Tconducted in coordination with the Nicaraguan of t-shirts, caps, banners and leafl ets with slogans menstruating provided that they pass a medical Red Cross, PAHO/WHO CONSASA (National and information promoting donation. México City, 14 June 2013.- As part of the World examination prior to donation. Blood Commission) and the UNAN Managua A central ceremony for donor day was held. Blood Donor Day, the Mexican Red Cross called Faculty of Medicine Activities begun with a march which kicked off on upon the public to become voluntary blood donors, Men and women with tattoos, perforations or 14th June, at the Periodista roundabout at 8AM, as in our country only 3% of this vital resource is having had acupuncture may give blood once year • CONASA and ended on Avenida Universitaria (UNI). provided voluntarily. after the body modifi cations were performed or Dr. Alcides González - Executive Secretary after the end of their treatment. Dr. Armando González - Luxemburg - CONASA SILAIS MANAGUA Currently, according to offi cial data, the greatest Technical Assessor - The Fund set aside for project NIC/025 for this numbers of donations are for families or friends If they have had surgery, each procedure will have Dr Reina Lorena Martínez - Transfusion Medicine activity operated through SILAIS Managua. of individuals in need of blood for their recovery, a specifi c waiting period prior to giving blood which Specialist - It organized the meeting with its Health and hence the importance of creating a culture of may be weeks, months or even years. Elsa Videa - Clinical Bioanalyst Community Promoters. voluntary donation for safer supplies of blood. - It managed tarpaulins and other materials needed In the event of having had hepatitis before the age • RED CROSS for the activity, in addition to the transportation of During the ceremony, held at the heliport of of 10 you may give blood; if it was later than this, Johely López - National Promotions Coordinator bands, etc. the Red Cross Central Hospital in Polanco, the giving blood is not recommended. Individuals with Ana Carolina Picado - Promotions Department national vice-president Francisco Xavier Briseño diabetes are not suitable donors. Sexual orientation PAHO – DISCLOSURE AND PRESS MINSA Ramírez pointed out that, “one of the fundamental is not an impediment to giving blood. • MINSA CENTRAL - It assisted in the manufacture of 1,500 t-shirts, principles of the Mexican Red Cross’s Private Vilma Arias Morales - Press MINSA caps and banners. Assistance Institute, is Humanitarian. And no act is A 435 ml bag can save the lives of up to 4 people, - It provided the logos and the slogan to be used more humanitarian than donating blood”. depending on the requirements of each patient, • SILAIS for the celebrations. which is why it is important to develop an awareness Cleria Castillo - Educational material were distributed to activity He pointed out that the Mexican Red Cross can of the importance of giving blood. Martha Pacheco Rodríguez - Head of Teaching participants. donate groceries, winter clothing, personal hygiene articles or articles for the home, the goal of which is The Mexican Red Cross has 9 blood banks • PAHO The convening of students, cultural student events, solely to alleviate suffering, but that donating blood across the country, in Sinaloa, Coahuila, Tabasco, Dr. Roger Montes Flores obtained permits for street use from the Police. means a chance for a new life for people. Chiapas, Mexico City, Michoacán, Guanajuato, Dr. Meynard, UNAN, Managua. Open and close ceremonies were also organised Tamaulipas and Baja California. with dignitaries. “This is why giving blood is important, because This aim was to hold a unique celebration, with it saves the lives of people injured in accidents, The Mexico City Blood Center is located in Calle a Central ceremony to celebrate the WORLD having diffi cult births, and in situations associated Benito Pérez Galdós No. 139 in Colonia Polanco, BLOOD DONOR DAY, to combine forces with all with chronic diseases such as hemodialysis and between Av. Ejército Nacional and Av. Homero and related institutions, especially with the Red Cross cancer, among others”, he added. is open Monday to Friday from 08:00 to 13:00. to invite all of its active donors to take part in a Mexico City’s Red Cross Blood Center receives single ceremony. between 6 and 9 persons every day and as much For further information please call 5557-8926 or as 60% of voluntary donations are collected by the 5557-5122. Mobile Donation Unit. The main collection points are businesses, universities and government CONTACT DETAILS departments where information is provided so that - Name of contact person: Dr Julieta Rojo vital supplies can be collected. Some six thousand - Organization: Director General of the National Blood units of blood are collected annually. Transfusion Center - Telephone: Men can give blood up to four times per year, and 01 (55) 51194620/1/2/3/4/5/6/7/8 ext: 1103 women three times as long as they lead healthy - E-mail address: [email protected]; lives. It is important to note that giving blood is a noble act that is entirely risk-free, and the equipment used is new and disposable.

All persons over the age of 18 and under 65 can give blood; on an empty stomach or at a minimum if they have not eaten for 4 hours previously, have not taken medication in the last 48 hours, and in

42 2013 WBDD Around the world 43 WORLD BLOOD DONOR DAY 2013 CELEBRATIONS AROUND THE WORLD UNITED STATES

NEXCARE GIVE PROGRAM IN PARTNERSHIP PARTICIPATING MARKETS INCLUDED WITH AMERICA’S BLOOD CENTERS AND THE (NOT EXHAUSTIVE LIST) AMERICAN RED CROSS • ALBUQUERQUE, NM • ATLANTA, GA • AUGUSTA, GA • AUSTIN, TX lthough blood donation is an important act of • BALTIMORE, MD • BATON ROUGE, LA Acommunity service, less than 10 percent of • BIRMINGHAM, AL • BUFFALO, NY those who are eligible in the U.S. give on an annual • CHARLOTTE, NC • CHICAGO, IL basis. To help address this need, Nexcare Brand, • CLEVELAND, OH • DALLAS, TEXAS in partnership with America’s Blood Centers and • DAYTON, OH • DES MOINES, IA the American Red Cross, developed a nationwide • DETROIT, MI • HONOLULU, HI awareness campaign known as the Nexcare give • HOUSTON, TX • INDIANAPOLIS, IN Program. With 2013 marking the initiative’s fi fth • KANSAS CITY, MO • LEXINGTON, KY year, the give program inspires action by thanking • LITTLE ROCK, AR • LOUISVILLE, KY those who donate blood and encouraging others • MEMPHIS, TN • MIAMI, FL to get involved for World Blood Donor Day. • MOBILE, AL • MONTGOMERY, AL • NASHVILLE, TN • NEW ORLEANS, LA The program reaches people in America and builds • ORLANDO, FL • PENSACOLA, FL interest with limited-edition Nexcare Bandages • PITTSBURGH, PA • PORTLAND, OR marked with the word “give” that are distributed • RICHMOND, VA • SACRAMENTO, CA EASTERN for free at participating blood centers beginning on • SALT LAKE CITY, UT • SAN DIEGO, CA World Blood Donor Day. With a new theme each • SPRINGFIELD, IL • ST. LOUIS, MO year, the 2013 Nexcare give bandages were ins- • TUCSON , AZ pired by the seasons of the year to show that “Gi- ving Blood is Always in Season.” The Nexcare give program distributed over 1.3 MEDITERRANEAN million bandages emblazoned with the word “give” In 2013, more than 4,000 America’s Blood Centers around the country. The 2013 Nexcare give natio- and American Red Cross locations participated nal awareness program thanked those who donate around the country, helping distribute 1.3 million of blood, encouraged others to get involved for Wor- the Nexcare give bandages to current and poten- ld Blood Donor Day and reminded Americans that tial donors, and other supporters of the cause. “It’s Always in Season to Give Blood.” REGION

The partnership also worked to secure a range of media coverage that raised extensive awareness of the program and inspired people to get involved. Using the limited-edition bandage designs, com- pelling statistics, and interviews with representa- tives from both non-profi t organizations, the 2013 program earned over 450 editorial news stories in support of blood donation. In total, these stories amount to more than 172 million media impres- sions promoting World Blood Donor Day in natio- nal and regional print media, websites and broad- CONTACT DETAILS cast TV outlets. - Name of contact person: Milena Decosimo - Organization: LaForce + Stevens To deepen engagement with the program, Nexcare - Telephone: 011-1-646-374-0833 Brand also launched a Facebook page where visi- - Mobile: 011-1-347-835-7303 tors can fi nd a location to donate blood as well as - E-mail address: [email protected] pledge to support blood donation for World Blood Donor Day.

44 2013 WBDD Around the world Retour sommaire IRAN JORDAN NAME OF CITY: AMMAN o commemorate World Blood Donor Day T(WBDD) in 2013, two Iranian cyclists departed Tehran to take part in WBDD celebration in Paris. OH Jordan celebrated the World Blood blood regularly. She stated that “providing safe and (The offi cial host of 2013 WBDD). MDonor Day (WBDD) on 16.06.2013 under adequate supplies of blood and blood products the patronage of his excellence Minister of Health should be an integral part to Jordan’s national This event which is organized to raise global and the collaboration of WR in Jordan, Arab Blood health care policy and infrastructure.” awareness of the importance of blood donation and Transfusion Association (ABTA) and Civil Society pay tribute to more than 2 millions blood donors in of Blood Donation (CSBD), at Crown Plaza Hotel. Following this event WHO-Jordan team members Iran is a unique way to mark 10th anniversary of The event was organized by the Directorate of joined the Jordan Blood Bank to promote the do- WBDD. Blood Bank (DBB-MOH) and the three Regional nation of blood. Held at a large Jordanian mobile Blood Banks. 200 participants were attended, service provider company, the Jordan Blood Bank 130 of them were Voluntary Non-Remunerated Blood with support from the Ministry of Health and WHO Donors (VNRBD) and 20 NGO’s. requested employees of the EVERY BLOOD company to donate blood at their DONOR Also, the Regional Blood Banks, mobile clinic. each celebrated in its region. GIVE IS A HERO The media got involved in the CONTACT DETAIL event, TV interview about the THE GIFT Name of contact person: importance of blood donation Dr. Karim Yarfas to the public from social and OF LIFE Organization: MOH -DBB Mostafa Sanamiri, a three-time participant of religious aspects. Telephone: 009624749121 such event, and Aliasghar Salavatian, a fi fty-time Mobile: 00962778410257 blood donor, started their trip from Milad Tower Outside blood donation campaign E-mail address: on Monday 19 May. In their 25- day ride, they held. [email protected] will pass Hungary, Slovakia, Austria, Germany and Swiss to reach Paris in 14 June, 2013. GIVE THE GIFT OF LIFE - WBDD, 2013 – WHO JORDAN CALLS FOR BLOOD DONATIONS. The tour organized by Iranian Blood Transfusion The need for blood and blood products in Jordan is Organization (IBTO) and Tehran Municipality in increasing every year, and many patients requiring cooperation with WHO offi ce in Tehran. life-saving transfusion do not have timely access to safe blood and blood products. Along with international community IBTO celebrates WBDD since 2004. A similar event was held last In 2011, nearly 83 million blood donations were year in which three Iranian cyclists took the road of collected worldwide from voluntary unpaid blood Tehran to Ankara to promote 2012 WBDD theme donors, an increase of close to 8 million donations «Every Blood Donor is a Hero». from 2004. Regular voluntary unpaid donors are the safest source of blood as there are fewer bloodborne infections among these donors than among people who give blood in exchange for money or who donate for family members in emergencies.

In low- and middle-income countries, such as Jordan, blood transfusion is usually given for the management of complications of pregnancy and childbirth and the treatment of severe childhood anaemia.

To celebrate this day – WHO-Jordan in collabo- ration with the Ministry of Health, and the Jordan Blood Bank launched the “Give the Gift of Life” event. During this celebration WHO-Jordan’s Dr Sana Naffa expressed the importance of blood do- nation – reiterating the need for volunteers to give

46 2013 WBDD Around the world 47 Retour sommaire LEBANON TURKMENISTAN NAME OF CITY: BEIRUT NAME OF CITY: ASHGABAT

onner sang compter celebrated World Blood orld Blood Donor Day is celebrated every year CONTACT DETAIL DDonor Day 2013 with a conference. Among the Won June 14 in Turkmenistan since 2005. It is Name of contact person: Dr. Bahtygul Karriyeva speakers were Dr Rita Feghali from RHUH, former well-known that for seven consecutive years, the Organization: World Health Organization, Miss Lebanon Nadine Njeim, 23-year old Leukemia initiators of this action are the newspaper «Neutral Country offi ce in Turkmenistan survivor Charbel Maroun and Assad Khoury, father Turkmenistan», the Ministry of Health and Medical Telephone: +99312262798, of a late volunteer Cynthia who lost the battle with Industry, Health Information Centre and the Blood +99312 425250 ext 267 Leukemia. Center, with the support of the Turkmen State Pu- Mobile: +99365801106 blishing Service and World Health Organization E-mail address: [email protected] At the end of the conference, the Top 100 donors Country Offi ce in Turkmenistan. were called to the stage to receive a recognition award. All those who have donated more than 25, This year’s event, which took 50, 75 and 100 times were awarded place under the slogan «Give life: become blood donors,» was held GIVE LIFE: at the free creation on June 11. Voluntary donors included not BECOME BLOOD DONNER only editorial staff and publishing DONORS service, including the heads of SANG COMPTER the media, but the media free- lance writers and their readers. For this purpose, mobile unit arrived specifi cally to The conference was followed by the “One Blood” the site of action of voluntary donor to receive the exhibition by Hady Sy, illustrating 365 photos from blood - a specially-equipped bus with laborato- around the world of donors giving blood. Following ry, where there is everything you need to collect that exhibition, a 3-day drive was organized at Zai- blood, and to produce blood components. tounay Bay Downtown Beirut on June 14,15 and 16th where 187 donors gave blood. The initiative of the newspaper did not leave in- different those who came that day to donate their World Blood Donor day in Turkmenistan, Head of Country offi ce, More than 2500 volunteers joined hands at the Fo- blood for those in need. In addition, it was sup- Director of the Information Centre of Ministry of Health and rum de Beyrouth to form the biggest human blood ported by many athletes who donated their blood Medical Industry of Turkmenistan, staff of the Neutral Turkmenistan newspaper during the action held at Free Creation Centre drop on record. Hosted by Nemr Abou Nassar with during another action, on June 13th at the capital’s performances by popular bands, it was followed by stadium «Ashgabat». a blood drive with 144 units collected. Among the donors, Dany Tinawi, the champion blood donor Blood Center of the Offi ce of Communicable Di- of Lebanon with over 115 donations. Mr. Tinawi sease Center of the Ministry of Health and Medical gave blood blood and witnessed his son donating Industry of Turkmenistan hosted a scientifi c confe- for the fi rst time also. rence devoted to the topic of voluntary blood do- nation, as well as on the safety of donated blood, which was attended not only by medical profes- sionals, but also the heroes of the world holiday World Blood Donor Day in Turkmenistan, Action at the Free Creations - regular donors. The same issues were raised at Centre, Ashgabat, Turkmenistan, June 11, 2013 the actions and events organized by the Ministry of Health and Medical Industry of Turkmenistan in col- laboration with international and non-governmental organizations.

World Blood Donor Day in Turkmenistan, Action among athletes at the «Ashgabat» stadium, Ashgabat, Turkmenistan, June 13, 2013

48 2013 WBDD Around the world 49 WORLD BLOOD DONOR DAY 2013 CELEBRATIONS AROUND THE WORLD

EUROPEAN REGION

50 2013 WBDD Around the world Retour sommaire AUSTRIA FRANCE PARIS AND MAJOR CITIES

very year 420.000 blood units are required or the 10th edition of the World Blood Donor At the national level, the EFS was involved once “Ein Austria. They are provided by people with FDay, France was chosen by the World Health again on June 13 to 15, providing informative and heart and commitment”, says Werner Kerschbaum, Organisation (WHO) as the host country for this entertaining events in Paris and all major cities, Secretary General of the Austrian Red Cross. A nu- year global event. On this occasion, a special Ce- as well as blood drives all across France and the mber of different organizations commit themselves remony and an International Symposium on global French overseas departments (Martinique, Guade- to helping other people by encouraging their em- blood transfusion issues were organized in Paris by loupe, Réunion). ployees, members and students to donate blood. the EFS (Etablissement français du sang, French See previous section page 16 et 17. These efforts are annually honored by the Austrian National Blood Service), on June 14. They gathe- Red Cross with a celebration and a special award, red more than 250 people from the international the “Blood Award”. transfusion community.

The 2013 winners of the “Blood Award” are: Vienna Municipal Utilities (Wie- ner Stadtwerke Holding AG), Bank for Labour and Business Corporation and Postal Savings Bank (BAWAG PSK AG), State EVERY YEAR Professional College Langenlois (Landesberufsschule Langen- 420.000 lois), EURO PLAZA offi ce park BLOOD UNITS and the Facebook group “Blood Donation Party”. ARE REQUIRED IN AUSTRIA Additional awards went to fami- lies in Vienna, Lower Austria and Burgenland, where no less than three generations are donating blood on a regular basis.

52 2013 WBDD Around the world 53 Retour sommaire ITALY ROME : THINK-THANK-TALK

n June 14th, the 2013 World Blood Donor The ceremony was then followed by the exhibit ODay celebration took place at the S. Camillo inauguration: “Globulandia. Un’avventura in rosso”. Forlanini Hospital, in Rome. It consisted of two joint events: a round-table talk with the motto “Think- Globulandia is an interactive, interdisciplinary Thank-Talk” and the presentation of the exhibit exhibit promoted by the CNS in collaboration “Globulandia. Un’avventura in rosso”. The Director with the Italian Healthy City Network under the General of the Italian National Blood Center scientifi c supervision of the Italian Society Of (CNS), Dr. Giuliano Grazzini, the President of the Transfusion Medicine and Immunohaematology Italian Healthy Cities Network (SIMTI). The exhibit tells the story (WHO Healthy Cities project in of the blood universe where a Europe) Dr. Simona Arletti and A ROUND-TABLE stream of computer generation all Presidents of voluntary blood animations coupled with light and donor associations (AVIS, CROCE TALK WITH THE audio effects offer an all-round ROSSA, FIDAS, FRATRES) experience. Round-table talk. Opening ceremony. attended the celebration. The MOTTO “THINK- Minister of Health, Hon. Beatrice THANK-TALK” The exhibit was opened to the Lorenzin was the chief guest. public free of charge from June AND THE 14th to 21st. The event started at 9.00 a.m. PRESENTATION The Minister of Health gave the During the visit, the visitors could opening address. She thanked OF THE EXHIBIT both experience the reconstruction the organizers of the ceremony, of a blood-vessel (6m x 3m) and CNS, and stated that the event “GLOBULANDIA. receive cultural and scientifi c provides an opportunity for UN’AVVENTURA information about blood and drawing public attention to the blood donation thanks to the importance of blood donation. IN ROSSO” assistance of a specialized She said: “I would like to express personnel tutor. Furthermore, in a my appreciation to all volunteers, who are about special dedicated game-area, children could play 1.700.000, for their ordinary and special gesture and download free smartphone-games on blood Globulandia. Blood-vessel reconstruction-Outside. Globulandia. Blood-vessel reconstruction-Inside. to contribute in saving lives. My deep appreciation group compatibility, story of medicine and biology. also goes to the entire Italian Blood Management System that puts a great deal of effort in achieving During 2013, Globulandia was held in several Italian and maintaining national self-suffi ciency of blood, cities affi liated to the WHO Healthy Cities Network as well as in raising public awareness on the and is certainly going to continue its journey to importance of these themes.” foreign venues as well.

Dr. Giuliano Grazzini, CNS Director General, gave a CONTACT DETAIL speech emphasizing two issues: the future of blood Luciana Riva donation in Italy and the appropriate use of blood Centro Nazionale Sangue products in transfusion medicine. In particular, he Telephone: +39 4990-4978 focused on Patient Blood Management, which Mobile: +39 338-9231038 consists in the prompt application of evidence- E.mail: [email protected] based medical and surgical concepts aimed at achieving better patient outcomes by relying on a patient’s own blood rather than on donor blood.

Globulandia. Smartphone-game. Globulandia. Historical corner.

54 2013 WBDD Around the world 55 Retour sommaire LITHUANIA SLOVENIA NATIONAL BLOOD DONATION DAY AND WORLD BLOOD DO- NOR DAY 2013 IN SLOVENIA rom 13–21st June 2013 National blood centre Results: lovenia has also joined in to celebrate World A virtual network of supporters was formed. The Forganized the tour through major towns (Vilnius, Vilnius 246 – were interested in blood donation SBlood Donor Day. The celebrations started on organizers of the campaign wanted to show that Kaunas, Klaipeda, Panevežys, Šiauliai, Alytus, (89 – fi rst time), 196 – blood donations taken. June 4th, the National Blood Donation Day which Slovenes are all well connected, that they all know Marijampole, Mažeikiai, Visaginas) in Lithuania to Panevežys 58 - were interested in blood donation also marked the 60th anniversary of voluntary, ano- each other and depend on each other. And most of celebrate the World Blood Donor Day. (32 - fi rst time), 50 – blood donations taken. nymous and unpaid blood donation in Slovenia un- all: that they can be stronger if they stick together Visaginas 99 - were interested in blood donation der the Slovenian Red Cross. With a little help from and help each other. The donors were also encou- The theme of this year “Voluntary blood donation (56 - fi rst time), 83 - blood donations taken. local celebrities, the press conference stressed and raged by means of billboards at Petrol gas stations. tour through Lithuania”. The tour in each town Šiauliai 92 - were interested in blood donation emphasized the importance of blood donation and The campaign received a lot of media coverage, was accompanied by a concert and lasted three (86 - fi rst time), 73 - blood donations taken. the long and successful tradition it holds in Slove- with all of the major news stations among them. hours. The goal of this tour was to raise awareness Mažeikiai 84 - were interested in blood donation nia. This year, the Blood Donation Campaign under of the need for more regular voluntary blood donors. (56 - fi rst time), 69 - blood donations taken. the slogan “Donate Energy for Life”, sponsored by Donate Blood, a mobile app sponsored by The Also, to remind citizens of the importance of giving Klaipeda 77 - were interested in blood donation the Petrol Group, The Institute for Transfusion Me- Institute for Transfusion Medicine of the Republic blood and to recognise blood donors worldwide (49 - fi rst time), 62 - blood donations taken. dicine of the Republic of Slovenia of Slovenia and the Slovenian for their altruism. and the Slovenian Red Cross has Red Cross in the context of the Throughout the entire tour: 649 were intersted also concluded its third consecu- international project BESSY was More than 500 people gave blood during this tour in blood donation (361 –fi rst time) 526 – blood tive run. I WOULD also presented publicly. The app and even more people expressed their willingness donations taken. allows users to monitor their do- to do this in the future. Majority of these people The message that giving blood is GIVE nation schedule, check blood gave blood for the fi rst time and mentioned that CONTACT DETAIL one of the most honourable al- supply levels and fi nd out about they found out about this even through social - Name of contact person: Ms Jūratė Vaidelienė truistic gestures an individual can MY BLOOD the dates and locations of onco- media networks. Local and national media were - Organization: National Blood Centre make was proven with the help FOR YOU ming blood donation campaigns. informed and attended these events helping to - Telephone: (+370 5) 239435 of Slovene celebrities such as Its purpose is to attract and in- raise more awareness about the need of the blood - Mobile: +370 698 84493 Marko Potrč, Manca Špik, Ana volve a younger population of donors in Lithuania. - E-mail address: [email protected] Marija Mitič, Urška Majdič, Vinci blood donors. V. Anžlovar, Branko Djurič – Đuro, Gušti, 6 Pack čukur and Nika Marolt čukur, many of them also The celebrations of the National Blood Donation publicly donating blood at the event. Day and World Blood Donor Day concluded with the traditional 24th meeting of Slovene blood do- The campaign also took place on Facebook un- nors in the town of Veržej. der the slogan I WOULD GIVE MY BLOOD FOR YOU where users were encouraged to symbolically donate a drop of blood to their friends. The appli- cation invited anyone to join and digitally donate blood even if they could not or would not, for va- rious reasons, do so in real life.

Facebook cover advertising the tour

Blood donation tour advertising campaign in one of the main radio stations Blood donation tent in the main square in Vilnius with the concert stage

56 2013 WBDD Around the world 57 WORLD BLOOD DONOR DAY 2013 CELEBRATIONS AROUND THE WORLD

SOUTH EAST ASIAN REGION

58 2013 WBDD Around the world Retour sommaire BANGLADESH BHUTAN THE NAME OF CITY: DHAKA THE NAME OF CITY: THIMPHU

The World Blood Donor Day 2013 was observed into various blood components. The prevalence of 013 marked the 10th anniversary of World mentation of the two broad strategies under the Tin a befi tting manner in Bangladesh on June 14. infections marker as reported in 2012 is still remain 2Blood Donor Day, which was observed world- National Blood Policy, namely “Safety of blood To mark the day, the National Safe Blood Trans- below 1% indicating effective quality assured tes- wide with the theme: ‘Give the gift of life. Donate products from the transfusion transmissible infec- fusion Programme, along with the Blood Transfu- ting and effective assessment of blood donor pre- blood’. tions” and “Appropriate clinical use of blood and sion Society of Bangladesh, the Medicine Club and vailed in the country .Later voluntary blood donors On 14 June 2013, Bhutan observed this day with safe bedside transfusion practices”. the National Institute of Cardio Vascular Disease of different organizations spoke about their feeling the main event at the Clock Tower Square in the Director General, Department of Medical Services, (NICVD) organized a rally and seminars in the city. and experience during donation of blood specially capital city, Thimphu. The active involvement of Dr Ugyen Dophu also explained the key message for the victims of recent tragedy occurred due to the society and other stakeholders was witnessed from MoH on the need for more blood donors with The day’s event started with released of colour full building collapse nearby Dhaka city. Other volun- through the co- sponsorship of the event by two the increasing demand for blood by people suffering balloons at the premise NIVD Hospital at 10.00AM tary donors spoke about the feeling when they do- semi-private agencies namely Bank of Bhutan and from chronic, non–communicable illnesses with and then the rally started moving across the hos- nate blood for Thalssaemia patients. Bhutan Telecom Ltd. in partnership with Ministry of the change in disease patterns as a result of pital and fi nally ended through crossing the main Health and WHO. socio-economic development in the country. street. Quite a few blood donors, seminar organi- Later a Thalassaemia patient delivered her speech Text messages were sent to all B-mobile customers zing committee members, as well as doctors and and appreciated blood donors who volunteered to The highlights included: informing on the event. Awareness campaigns NICVD staff members joined the rally. Represen- donate their ‘Best Gift’ to ailing people. Professor • Felicitation of ten regular, voluntary blood donors through display of banners and posters and tatives from neighbouring Shaheed Sohrawardi Mahumud Hasan, President of BMA was present and ten donor organizations by Ministry of Health; coverage in print and electronic media. Medical College also joined the rally. The senior as the chief guest in the seminar delivered speech • Offi cial release of OFID/MoH/WHO joint project Similar activities were carried out in three other members of Bangladesh Medical Association highlighting the importance of World blood Donor publications namely: major district blood banks and around 200 voluntary (BMA) led the rally. day. Professor Dr M Iqbal Arslan, BMA Secretary - « National Guidelines on Screening of Blood for blood units collected on that day. General, said that Bangladesh should set a target Transfusion Transmissible Infections (TTIs) » At 11.00AM the scheduled seminar on the celebra- for achieving 100% self-suffi ciency in blood col- - « National Standards for Blood Transfusion Bhutan is moving slowly towards achieving the tion of World blood donor day was held at NICVD lection from safe voluntary blood donors by year Service » goal of self-suffi ciency and 100% blood donation Conference Room and it was presided over by Pro- 2020. Dr Md Ashadul Islam, member secretary of • Overwhelming support shown by Thimphu residents based on voluntary, non-remunerated blood donors fessor Dr Mosleh Uddin Ahmed, President of Blood National Blood Transfusion Expert Committee, also to donate blood resulting in 500 units collected in by 2020 as set by WHO. Transfusion Society of Bangladesh. Dr Murad Sul- spoke on the occasion and highlighted the impor- a span of 5 hours. Currently the national fi gure stands at 60% voluntary tan, WHO Expert on Blood Safety, presented the tant aspects of the Day. Aside from the programmes • Development and dissemination of two new infor- blood donation. keynote paper in the seminar where he gave an in capital Dhaka, voluntary donor organizations like mation materials for donors. account of World Blood Donor Day (WBDD). He Bangladesh Red Crescent Society, Sandhani, Ban- Dasho Mr Nima Wangdi, Health Secretary and chief projected the current status of blood donation, gladesh Thalassaemia Foundation were reported guest for the occasion urged Bhutanese people to CONTACT DETAIL and identifi ed lapses and gaps in voluntary non-re- to have organized similar programmes throughout donate blood voluntarily and regularly. In his key Name of contact person: Dr Mahrukh Getshen munerated blood donation programme in Bangla- the country. Seminars and rallies including blood note address he stressed that donating blood is Organization: National Blood Bank, JDW, NR desh. He mentioned that Blood transfusion service donations programme were also held in different not only a social obligation but a virtuous deed. Hospital, Department of Medical Services, Ministry in Bangladesh integrated with tertiary, secondary institutes, medical colleges and district hospitals of Health. level hospitals. To ensure of safety blood and blood across the country. The WHO Representative in Bhutan, Dr Nani Nair, Telephone: + 975-2-322496 ext 2271 products, testing of fi ve infection markers that in- read out the message from the Regional Direc- Mobile: +975-17600757 cludes HIV, Hepatitis B, Hepatitis C, Syphilis and CONTACT DETAIL tor, WHO South East Asian Regional Offi ce. She E-mail address: [email protected] Malaria, is mandatory in the country. Yearly in Ban- Dr Murad Sultan, World Health Organization congratulated the country on the excellent imple- gladesh more than 600,000 units of blood is re- Telephone: 880-28831415 quired. Almost 31.04% of total collection of blood Mobile: 880-2-01714165235 is contributed by voluntary non remunerated blood E-mail address: [email protected] donors and 68.96 % by the relative blood donors. Out of total blood collection 16.90% is converted

Pr. Dr M Iqbal Arslan, Secretary General Bangladesh Rally for celebration of World Blood Donor Day Medical Association, is delivery speech on the Semi- A patient of Thalassaemia is acknowledging the A regular, voluntary blood donor being felicitated by Secreatry, MoH Group photo of the organizers, chief guest and blood donors/donor orga- 2013 led by Bangladesh Medical Association. nar of world Blood donor day. donors for donating blood for them. nization at Clock Tower, Thimphu event.

60 2013 WBDD Around the world 61 Retour sommaire DEMOCRATIC PEOPLE’S REPUBLIC OF KOREA INDIA THE NAME OF CITY: PYONGYANG THE NAME OF CITY: PANCHKULA

orld Blood Donor Day was celebrated all over saved his life, but also helped him live longer and his year marked the 10th year of commemora- Commemorative speech was delivered by senior Wthe country on 14 June by the state chapters more productive life. Ttion of World Blood Donor Day in DPR Korea. offi cial of MoPH wherein the theme of this year’s of the Indian Society of Blood Transfusion and Im- On this auspicious occasion, Dr. Yudhbir Singh Through such functions organized each year, not world blood donor day ‘Every blood donation is munohaematology (ISBTI). On the eve of WBDD, Khyalia, President, ISBTI said that «Blood is one only blood donors but also youth in general have a gift of life’ was highlighted and he encouraged ISBTI conducted various activities in order to ce- of God gifted lifelines and it cannot be produced been increasingly recognizing the value and im- youth of DPR Korea to come forward in larger lebrate most noble and honorable human mission artifi cially. Therefore, as a human being it becomes portance of blood donation as can be gauged by number to donate blood. Country head of IFRC ever. our responsibility towards our society to make sure increasing number of donors each year. also delivered a speech. At the event regular blood Activities celebrated for the WBDD includes: no one dies due to shortage of blood.” donors and students including • An open blood donation camp After blood donation, a brief World Blood Donor Day (WBDD) from medical university attended • An Interaction program to honor session was held where blood was marked in Pyongyang and in large numbers. Posters and & thank current donors, donor donors delivered speeches and each of the 11 provincial blood THIS YEAR MARKED other information materials from motivators and camp orga- expressed their feelings and ex- centers on 14 June 2013. WHO and partners were put on nizers WORLD BLOOD periences of donating blood to THE 10TH YEAR display at the venue. Exemplary • Thank-you cards, certifi cate of the needy ones. On this occa- Like in previous years, World donors were felicitated on DONOR DAY WAS OF COMMEMO- appreciation, small thanks gifts sion, many blood donors said Blood Donor Day this year the occasion. A special blood like t-shirts, picture mugs, text CELEBRATED that this is the fi rst time; they do- was organized by the National RATION OF WORLD donation drive was organized for messages, e-cards sent out to nated blood and feeling proud. Blood Centre (NBC). Prior to the the event. thousands of donors ALL OVER To mark this occasion, ISBTI ho- WBDD, NBC formed donor re- BLOOD •Online Competitions THE COUNTRY nored more than 80 Voluntary cruiter teams which went to va- DONOR DAY The event in Pyongyang and Blood Donors/Motivators/Camp rious districts within Pyongyang. related activities were well cove- Indian Society of Blood Trans- ON 14 JUNE... Organizers, for their valuable The teams provided information IN DPR KOREA red by mass media with reports fusion & Immunohaematology contributions over the years in to the potential donors and dis- on TV and newspapers. This is (ISBTI) organized a blood dona- the fi eld of blood donation. tributed information booklets. expected to have encouraged tion camp at ISBTI Headquarter, Blood donation by male popula- society at large toward voluntary Panchkula to motivate people to An interactive thanks-sharing tion in DPR Korea has been historically lower than blood donation. donate blood and to understand the responsibility program was organized after blood donation ac- female population. Therefore, this year youth par- towards society. tivity carried out at the ISBTI Headquarter, Panch- ticularly males were invited to the NBC where they The act of kindness began at 8 am with lamp kula in order to encourage more people to donate were shown two videos and taken around the faci- lightening by all the female guests and female parti- blood voluntarily and regularly. All Donors/Motiva- lity to encourage them for blood donation. CONTACT DETAIL cipants present over there in the program. The do- tors/Camp Organizers were awarded Certifi cate Name: Dr Partha Pratim Mandal nation of blood was conducted in a very pleasant of Appreciation, thank- you cards along with small The event in Pyongyang was organized by the Organization: WHO Country Offi ce, DPR Korea and cheerful atmosphere. thanks gifts. Ministry of Public Health with support from WHO Telephone: +850 2 381 7913/7914 and International Federation of Red Cross and Red E-mail: [email protected] 80-90 enthusiastic participants including ISBTI The objective of the program was to thank current Crescent Societies (IFRC). Participants included employees and their families, Institute for Spatial donors for their contribution while aiming to boost offi cials from Ministry of Foreign Affairs; Ministry of Planning and Environment Research (ISPER) staff donor numbers through the recruitment of new do- Education, Publication and Newscast, and Interna- & volunteers from the city who all came forward to nors and to encourage those people who have not tional agencies and members of Korean Red Cross donate blood participated in this noble cause. A donated for a while to return. Society. During the event, WHO Representative, total of 40 participants donated blood. “They are real heroes donating blood, saving li- Dr Stephan Paul Jost, highlighted that prevailing ves and making a difference in the lives of family myths in DPR Korea prevented men from donating Volunteers of ISBTI motivated the aspirants and members, friends and society”, said Sanjay Gupta, blood so more than 80% of donors were women. explained the importance of donating blood. Since Chief Operating Offi cer, ISBTI. He encouraged men to follow women and come the theme of WBDD 2013 is «Give the gift of life: forward for more blood donation. He stressed that donate blood», volunteers created awareness in The activity was held to raise awareness of the there is a need to increase availability of, and ac- all the participants & guests about the importance need for safe blood and blood products and to cess to, safe and quality blood products to the of giving back to the society by sharing success thank voluntary, unpaid blood donors for their people of DPR Korea. For which it is necessary to stories of patients, blood donors, donors motiva- life-saving gifts of blood. strengthen national capacities for blood transfu- tors and camp organizers. Kesar Singh, earlier a sion services, including upgrading national blood patient now a blood donor and a donor motivator The day’s celebrations ended with a special lunch services, and through provision of appropriate trai- shared how he injured in an accident and how an hosted by the President of ISBTI, who invited all the ning to relevant health professionals at all levels unknown blood donor by donating blood not only guests and awardees, expressed sincere gratitude

62 2013 WBDD Around the world 63 Retour sommaire

...INDIA INDONESIA THE NAME OF CITY: PANCHKULA THE NAME OF CITY: JAKARTA

to blood donors for their heroic acts, and encou- All the entries were judged by a selection committee raged them to participate by regularly giving blood. comprising of representatives from Government o celebrate World Blood Donor Day, Ministry of resource person from IRC (Manager of blood services Continuing with our zest for promoting Voluntary and Private sectors. Slogans and posters created by THealth Indonesia coordinated with Indonesian as well as dr Ulfa Suryani from National Blood Centres blood donation, ISBTI organized Online Slogan students will be used by us in different campaigns Red Cross (IRC), conducted some activities as IRC ). The talk show was facilitated by Net TV ( private Writing and Poster making competition at National to raise awareness on this issue. below : television). Granting Awards for the coordinator of do- Level in order to celebrate WBBD. ISBTI invited A. Mass blood donor action was done for MoH staffs in nor recruitment from (AHM,FIF) Blood Centres & other young and responsible minds to paint and write ISBTI, Non Profi t Voluntary Organization operating MoH building on 26 June 2013. This event were imple- institution were conducted on 15 June 2013 . their ideas on blood donation theme. Various at National Level, has a mission to achieve 100% mented by IRC-Blood Centres Jakarta and Government participants of all age groups from different states Voluntary Blood Donation in the country and to Blood Centre, Fatmawati Hospital successfully recruited D. Press conference in television with Director of Jakarta actively participated in the competition. The contest attain Quality Standards in Blood Transfusion 250 blood donation from Ministry of Health. Along Blood Center who told about their role, activities and was open to everyone regardless of age, gender, Services. with the Blood Donor event there were also Workshop capability in supporting blood services in Indonesia, in- occupation etc. with theme “Give the Gift of Life: Donate Blood» The cluding socialized blood screening and its usefulness, Workshop was opened by Secretary General MoH at- and the new technology of screening with NAT me- Competition held at two age group levels: CONTACT DETAIL tended by representatives from inter-sector, inter-pro- thod. • Up to 18 years age group New Delhi, gram, Social organization, Blood Centres, IRC, District/ • Above 18 years age group Dr. (Prof.) RN Makroo City Health Offi ce , Hospitals and Public Health Centres CONTACT DETAIL Submission of entries was exclusively online. Parti- Director & Sr. Consultant around Jakarta that known as “Jabotabek” (Jakarta, Bo- A. Name of contact person: dr. Priharum Marlina cipants were entitled to submit any number of poster Department Of Transfusion Medicine gor, Tangerang, Bekasi) with total around 100 partici- - Organization: Ministry of Health, Directorate of Basic and slogan proposals. There was no entry fee for Transplant Immunology & Molecular Biology pants. Health Care the participants. Mobile: 09810170969 The Workshop material including : - Telephone: +62 21 5201590 All the winners were awarded Certifi cate of excel- 1. “Ministry of Health policy on Blood services” (pre- - Mobile: +62 8 158 652 3874 lence and mementos. Certifi cate of participation sented by Director of Basic Health Care- MoH) - E-mail address: [email protected] was presented to all the participants who success- 2. “Indonesian Red Cross Policy on voluntary blood do- fully participated in the event. nation retention” (presented by Director of National B. Name of contact person : dr Ulfah Suryani Blood Centers- IRC) Organization: Indonesian Red Cross, Central Blood 3. “ Thalassemia - Early detection and its Management” Center. (presented by Head of Blood Centres, Fatmawati Hos- - Telephone: +62 21 7815464 pital) - Mobile: +62 8 151 051 0789 4. “The role of Civil society Association in recruitment - E-mail address: [email protected] and retention of voluntary blood donation” (presented by Organization of blood for life and Community of the C. Name of contact person: negative rhesus) Martha Meyana Akila,dr,MSc 5. “Testimony” from the people who were save (by Tha- Organization: WCO – HIV Unit, NPO Laboratory & lassemia patients) and representative from Blood do- Blood safety nation (by dr Bambang Sardjono) who has donated - Telephone: +62 21 5201590 his blood 100 times and received highest award from - Mobile: +62 8 16 11 75321 Presiden Republic of Indonesia. - E-mail address: [email protected]

B. MoH suggestion to all Provincial Health offi ce to conduct blood donor action in their province .

C. Other than MoH, some activities also conducted by Indonesian Red Cross (IRC) to celebrate WBDD coo- perated with Nexcare (Medical private company) , started with blood donor action in some places ( Bank Mandiri, Telecommunication offi ce, Gandaria city mall, etc) few days before the big event of WBDD celebra- tion. These activities successfully got 44 blood dona- tions. The big event of WBDD celebration were done in Gandaria City Mall with other activities that were talk show about benefi t of the Blood Donation with Granting Award for the coordinator of donor recruitment

64 2013 WBDD Around the world 65 Retour sommaire MALDIVES SRI LANKA THE NAME OF CITY: MALE’ THE NAME OF CITY: COLOMBO thJune, 2013 was a memorable day for the Maithripala Sirisena; Deputy Minister Hon. Lalith his year’s theme for World Blood Donor’s Day Blood camp: The event was held on 22nd of June 14 National Blood Transfusion Service of Sri Dissanayake; Secretary to the Ministry Dr. Nihal Tis “Give the gift of life: donate blood”. Maldivian 2013 at the premises of Maldivian Blood Services. Lanka and blood donors from all over the country. Jayathilaka; Director General of Health Services Dr. Blood Services successfully carried out a rally and A total of 80 donors approached to donate blood. On that day, the best of them were felicitated by Palitha Mahipala and Deputy Director General of a blood camp to celebrate the world blood donor Out of 80 donors, 66 donors could donate blood. none other than the President of the Democratic Laboratory Services Dr. Gamini Samarasinghe also day, 2013. In addition to that ribbons (red coloured, Fourteen were deferred due to different reasons Socialist Republic of Sri Lanka; His Excellency Ma- joined the felicitation. blood drop shape) were distributed among the pri- such as high/ low Bp and Haemoglobin level etc hinda Rajapakse, at his offi cial residence. vate organizations, government Addressing the gathering, the President said that offi ces etc. A red apple (wrapped in red pa- Over 3500 regular blood donors and mobile blood anyone who has donated even a single drop of per) and a thank you card was donation camp organizers selected from all parts blood has rendered an invaluable service to the Below is the description of the given to the donors as a compli- of the country started arriving at the location from nation. He also commended the achievements of main events: ment gift. early hours of the day. They were greeted on arrival NBTS culminating in winning the fi rst-ever ISBT PUBLIC RALLY ON by staff of the National Blood Transfusion Service award for Transfusion Services in Developing Rally: This rally was held to in- This event was also sponso- WORLD BLOOD led by Dr. Senarath Jayasekara, the Senior Consul- countries. crease the awareness about the red by Amana Takaful insurance tant Transfusion Physician on behalf of the Director Other dignitaries present at the felicitation ceremo- blood donation and to thank the DONOR DAY 2013 company. - Dr. Anil Dissanayake. ny included foreign delegates and a large number donors for their life saving gift of of high ranking offi cials from the Ministry of Health. blood. The rally was opened to Secretary to the Ministry Dr. Nihal Jayathilaka, in the whole public and there was his welcome speech, touched briefl y on the rapid CONTACT DETAIL no age limitation for the event. Wearing red: Maldivian blood progress made by the NBTS in the recent past. - Name of contact person: Dr. Senarath Jayasekara Colour code for the event was services also requested the pu- This was followed by a traditional cultural perfor- - Organization: National Blood Transfusion Service, red. Participants carried posters with different blic to wear red on 14th of June 2013. Red rib- mance which signalled the commencement of the Sri Lanka messages for the donors with them. bons were also distributed to offi ces with a letter, felicitation ceremony. - Telephone: +94 11 2368060 requesting to wear the ribbons on donor’s day. In addition to the President who felicitated the - Mobile: +94 71 8109272 This rally was held from 1600 to 1800 hrs and was This was announced with the help of radio and TV best of our silent heroes, Minister of Health Hon. - E-mail address: [email protected] around the capital of the country-Male city, which stations and by written letters to organizations and is a distance of approx 5.5km. government offi ces.

Main participants of the event were from Amana CONTACT DETAIL Takaful Insurance Company, Maldives National De- Name of contact person: Shihama Naseem fence Force, Maldives Police Services, Villa Colle- - Organization: Maldivian Blood Services ge, Ministry of Health, and Maldivian Red Crescent - Telephone: +960 3322402 (provided fi rst aid), Maldives Custom Services and - Mobile: +960 7970390 from many other government offi ces and organi- - E-mail address: [email protected] zations.

The event was sponsored by Amana Takaful Insu- rance Company. Minister of Health felicitating One of the cultural events a mobile blood donation camp organizer by the National Youth Services Council President felicitating a blood donor

Ski Lanka representatives, Dr Anil Dissanayake, Director National Blood Some of the blood donors and mobile blood donation camp organizers who Transfusion Service and His Excellency Prof. Karunaratne Hangawatte, Public Rally on World Blood Donor Day 2013 were invited for the felicitation Ambassador of Sri Lanka to France and Permanent Delegate to UNESCO, were also present in Paris for the WBDD Ceremony and for the delivery of the fl ag

66 2013 WBDD Around the world 67 Retour sommaire THAILAND THE NAME OF CITY: BANGKOK

ORGANIZERS In total we collected 3,574 units, of which • The Thai Red Cross Society 3,138 units were from regular blood donors and • Ministry of Public Health 436 units from new blood donors. “10th Anniversary • The Committee for Recruitment and Promotion Celebration of World blood donor day” T-shirt were of Voluntary Blood Donors of the Thai Red Cross given to blood donors on World Blood Donor Day Society in which more than 5,000 people participated. • Provincial Red Cross Chapters / There were more than 2,500 Regional Blood Centre / Provin- donors writing invitation words to cial Hospitals promote blood donation on the • National Blood Centre, Thai Wall of Humanity Red Cross Society GIVE THE GIFT And also 8 Regional Blood Centres, 72 Provincial Red Cross OBJECTIVE OF LIFE : Chapters and 91 Hospitals took • To share the Thai Red Cross DONATE BLOOD part in the event while more than Society activities with WHO, 7,000 people participated in IFRC, FIODS, ISBT blood donation thought out the The parade of bicycles • To promote and make a com- country. prehension of voluntary non-re- munerated and regular blood donor recruitment • To thank regular blood donors, increase number CONTACT DETAIL of new blood donors as well as to promote a Name of contact person: sustainable regular blood donation MISS PIYANUN KUMKRONG • To celebrate 10th Anniversary of World blood - Organization: National Blood Centre, Thai Red donor day in Thailand Cross Society - Telephone: + 662 255 4567 BRIEF DESCRIPTION OF EVENT - Mobile: + 668 677 8616 - E-mail address: [email protected] ational Blood Centre, Thai Red Cross Society Nand the Ministry of Public Health held on the special occasion to celebrate the 10th anniversary of World Blood Donor Day on 16 June 2013 from 08.00-16.00 hrs. at National Blood Centre, Thai Red Cross Society. About 500 people attended the opening ceremony including the Secretary Opening Ceremony of World Blood Donor Day 2013 The attendance during the opening ceremony General of the Thai Red Cross Society, The Deputy permanent secretary of the Ministry of Public Health, Representative of IFRC and WHO representative to Thailand.

In the day we had a highlight The parade of bicycle to and deploy the parade form letter into national fl ag to celebrate the 10th anniversary of World Blood Donor Day, Giving shield fame to the highest number of donors from 100 time blood donor club, Rh negative donor club, Club 25 of Thailand and bone marrow donation - Stem cell. The show from actors, The star and actor’s beloved Auction. Tatto : 10th Anniversary Celebration of Wall of Humanity of Day Wall of Humanity of World blood donor

68 2013 WBDD Around the world 69 Retour sommaire VIETNAM

arious activities and communication cam- The honoring ceremonies and blood drives also Vpaigns such as exhibitions, blood donation took place at provincial and district level. The fol- day, music shows… were organized in the whole lowing are some example of these activities: country in order to recognize and honor regular • In Hanoi: A big blood donation day named “Kind- blood donors and to collect more blood in those hearted summer” was organized. The event days. was also the fi rst activity of Hanoi Association of Young Blood Donor Recruiters Some activities were co-orga- in Voluntary Summer Campaign. nized by the National Steering Along with music show, “Cham- Committee for Voluntary Blood pion ABO” camping, interesting Donation Recruitment and Natio- games, 803 life-saving gifts were nal Institute of Hematology and given to patients. Blood Transfusion at national le- «JOURNEY • In Bac Giang province: vel. Steering Committee for Voluntary TO THE ROOT» Blood Donation Recruitment of • A press conference was Bac Giang province honored conducted in Hanoi to introduce outstanding 24 families which all activities of World Blood have many members donating Donor Day (WBDD). blood and honored 227 donors. • A national ceremony to mark • Thai Binh province held 3 blood the WBDD and recognize donors was celebrated donation days to respond to the World Blood Do- on 14 June, 2013 as an annual activity. nor Day, 449 blood units were collected. 100 outstanding donors selected from 63 provinces • In Dong Thap province (in the south of Vietnam): were honored at the ceremony with the 196 typical blood donors, 25 families and 13 ins- participation of representatives of Central Party, titutions were certifi ed by Vietnam Red Cross and Government, National Steering Committee for People’s Committee for their signifi cant contribu- Voluntary Blood Donation Recruitment, Ministry tions to blood donation activities. of Health, Vietnam Red Cross, National Institute • In Ho Chi Minh City, Steering Committee for of Hematology and Blood Transfusion and media Voluntary Blood Donation Recruitment of Thu agencies. Duc district honored 24 families and 24 blood • The blood donors had an opportunity to take part donors who donated more than 20 times. in a program called “Journey to the Root” to Hung King’s Temple in Phu Tho province. A three – re- These events attracted a lot of media attention and gion meeting among top 100 blood donors from called for more blood donation and to motivate do- North, Central, and South of Vietnam was held nors to become regular and apheresis donors. there. Other main highlight of the event is the visit to Ho Chi Minh President’ Mausoleum which was CONTACT DETAIL the fi rst experience of many blood donors. Name of contact person: Ngo Manh QUAN, MD - Organization: National Institute of Hematology Attending the national honoring activities, Ms Phan and Blood Transfusion Thi Tam, from Binh Phuoc province shared: “Giving - Telephone: (+844) 3 782 1900 blood makes me feel happy that my little action can - Mobile: (+84) 903 063 689 help people in need. However, I didn’t think that I - E-mail address: [email protected] would have a chance to join in such a wonderful honoring ceremony for blood donors. I donated twenty-two times and I plan to donate as much as I can”.

70 2013 WBDD Around the world 71 WORLD BLOOD DONOR DAY 2013 CELEBRATIONS AROUND THE WORLD

WESTERN PACIFIC REGION

72 2013 WBDD Around the world Retour sommaire CHINA CHINA NAME OF CITY: NANJING, IN JIANGSU PROVINCE NAME OF CITY: HONG KONG

he transfusion delegation of Jiangsu Province blood donation activities were reported 23 times by n celebrating this year’s World Blood Donor Day Tparticipated in the global event for WBDD provincial televisions, newspapers, radio and other I(WBDD), the Hong Kong Red Cross Blood Trans- in Paris, France, on 14 June 2013 and made media, 2000 phonetic advertisings were played at fusion Service (HKRCBTS) launched a series of pu- interactive communications by web, blog offi cial public transport system, 20000 «reader» magazines blicity activities and events to enhance the public and mini message between Nanjing and Paris. advocating voluntary blood donation were awareness of the Day and to motivate more people delivered, 1000 posters or panels were posted, to join blood donation. The Jiangsu Province Blood 18 activities for donation Center organized event and promotion were organized, over 2013 WORLD BLOOD DONOR DAY street activities for the 10th 30 promotional arches, banners CELEBRATORY PROGRAMMES Anniversary of WBDD at Place were set up at donation site and GOLOU, Nanjing, on 14 June, universities. Date Programme over 4000 citizens participated in WBDD the event and 900 units of blood CONTACT DETAIL 1 June to 9 June Message Card Campaign are donated and release 4000 CELEBRATING Name of contact person: commemorative badges of Youth IN NANJING Wenbiao LIANG 1 June to 14 June “Give Your Best Shot” Programme Olympic Games in live. 70000 - Organization: Jiangsu blessing messages were send Province Blood Center 2 June an 9 June Annual Donor Award Ceremony the same day. - Telephone: 0086-25-85411563-6518 10 June to 18 June “Gift of Life” Blood Donation Week Jiangsu Province Red-Cross as - Mobile: 0086-18w913826070 well as Jiangsu Province Blood Center launched - E-mail address: [email protected] 14 June World Blood Donor Day Hospital Visit a major campaign of voluntary blood donation in June: 2 press conferences were told, various

WORLD BLOOD DONOR DAY ANNUAL DONOR AWARD CEREMONY HOSPITAL VISIT (14 JUNE) (2 JUNE AND 9 JUNE) A group of blood donors were invited to visit 3 lo- cal hospitals on the WBDD. The event aimed at The HKRCBTS organized two Annual Donor providing an opportunity for blood donors to meet Award Ceremonies during the WBDD period. Do- patients whose lives had been saved or impro- nors who have cumulatively achieved 25 blood ved by their donations. Gifts and message cards donations or its higher multiples during the past written love and hope by our blood donors were year were invited to attend the Ceremony, in the presented to the patients during the visit. A press company of his invited family or friend, to receive interview also took place at the last stop of the visit an award in recognition of their contributions. This to highlight the blood demand from chronically ill year, the awards were presented by our offi ciating patients. guest of honour, Dr Wing-man Ko, Secretary for Food and Health, HK Special Administrative Re- “GIFT OF LIFE” BLOOD DONATION WEEK gion. The total number of donors receiving awards (10 JUNE TO 18 JUNE) has reached a new high of 2,637 people. Blood Following this year’s WBDD theme, a “Gift of Life” recipients and their attending doctors were invited Blood Donation Week was launched between 10 to attend the Ceremony to express their gratitude June and 18 June, during which donors were pre- to blood donors and to highlight the importance of sented with a compressed towel in the shape of blood donation in saving lives. The recipients also our WBDD logo and a limited edition GIVE ban- met their blood donors for the fi rst time at the Ce- dage gift pack. All the blood collection staff put remony. Following the award presentation were a on the WBDD t-shirts on 14 June to serve blood Chinese banquet lunch and singing performances. donors. The events had attracted a lot of media interests and their reports enabled extensive publicity of WBDD.

74 2013 WBDD Around the world 75 Retour sommaire CHINA NAME OF CITY: HONG KONG

“GIVE YOUR BEST SHOT” Engaging the media was again the focus of this PROGRAMME (1 JUNE TO 14 JUNE) year’s publicity strategy. Newspapers and radio A specially designed “World Blood Donor Day stations were invited to cover the reporting of A limited edition GIVE bandages Blood donors attended by our friendly staff in the specially designed WBDD t-shirt. Photo Stand In” was put up at donor centres WBDD activities. A full-page feature was published presented to blood donors. for blood donors and public to create their most in a popular free newspaper. The print media was memorable photos with vivid facial expressions also invited to join the last stop of our hospital and funny postures. visit on 14 June to further attract attention from the public by covering the visit and writing about a MESSAGE CARD CAMPAIGN donor and patient story. In that connection, the use (1 JUNE TO 9 JUNE) of blood by chronically ill patients was highlighted During the campaign period, blood donors were through an interview of a thalassemia patient. invited to write down on the specially made message cards encouragement and best wishes for blood receiving patients. The message cards The blood donation record holder (525 times) Blood donors and their families posing of Hong Kong, Mr. K K Li (right) receiving award Blood donors taking photos with our WBDD were then hung on “The Tree of Life” for public with giant blood bags at the Annual Donor from Dr Wing-man Ko, Secretary for Food and Award Ceremony. Photo Stand In at donor centre. viewing at our Headquarters Donor Centre. It was Health, HKSAR. also exhibited at the Donor Award Ceremony. Some message cards were selected for distribution to patients during the hospital visit on 14 June.

WBDD PUBLICITY To enhance public awareness of the WBDD in general, a territory-wide advertising and publicity campaign was launched one month in advance. Group photos of donor volunteers at the main entrance The theme of WBDD, “Every blood donation is of a hospital visited on the WBDD. a gift of life”, was echoed throughout the entire Blood donors taking photos with our WBDD Blood donor writing on the message card. The Tree of Life “strengthened” campaign by the use of a graphic image which is Photo Stand In at donor centre. by the messages from our blood donors. a blood drop tied with a ribbon resembling a gift in all our publicity materials.

WBDD posters and banners were displayed at bus shelters, the Star Ferry pier, public libraries, public hospitals, commercial and residential estates around the city. In addition to the HKRCBTS own vehicles, the body of commercial minibus and double-decker bus on selected routes were also used for advertising the WBDD. Our Youth Donor Club members taking a photo with a patient during the hospital visit. In view of the colossal number of internet users, WBDD poster. Minibus body advertising. A happy donor giving blood on WBDD. online banner advertising in high-traffi c news websites was employed this year in order to expand the reach of potential target audiences, in particular the young generations.

A compressed towel in the shape of our WBDD logo presented to blood donors Selected examples of our online banner advertising.

76 2013 WBDD Around the world 77 Retour sommaire CHINA NAME OF CITY: SHANGHAI

THEME CAMPAIGN FOR WBDD 2013 3- “LOVE WITHOUT BOUNDARY” The theme campaign on World Blood Donor Day ONE HUNDRED FOREIGNERS with the theme of “Give the gift of life: donate DONATED BLOOD blood” was held on 14 June 2013 in People’s Park, About one hundred foreign friends participated in which located near Nanjing Road, a famous street the blood donation held in Oriental Land, Shanghai in Shanghai. More than 50 volunteers from many on May 26th. countries collected affection si- gnatures from 614 pedestrians 4- THE STAFFS OF on site. HAEMONETICS CHINA DONATED BLOOD A SERIES OF ACTIVITIES More than 50 staffs and coo- FOR WBDD 2013 GIVE THE GIFT perative partners of Haemone- tics China Corporation donated 1- “WARM LOVE FOR OF LIFE: blood in Shanghai Blood Center SHANGHAI - THE GIFT OF DONATE BLOOD on May 20th. LIFE FROM INDIA” One hundred Indians donated 5- SHANGHAI IT ELITES blood to celebrate WBDD. DONATED BLOOD The voluntary unpaid blood do- Voluntary unpaid blood do- nation drive for more than 100 In- nation drive was held by dian residents was held by Shanghai Blood Center Shanghai Blood Center on May 11th, in which on June 15th, successfully collecting 114 units of 40 young people from IT companies in Shanghai whole blood in the end. participated.

2- NINGBO VOLUNTARY BLOOD DONORS 6- THE STAFFS OF FRESENIUS KABI CAME TO SHANGHAI TO DONATE BLOOD DONATED BLOOD COMPONENT Eight youth blood donation team members of There are 101 voluntary blood donors, coming Fresenius Kabi Corporation donated blood from Ningbo, Zhejiang Province to Shanghai Blood component in hanghai Blood Center on May 4th. Center donating blood on June 10th, who fi nally donated 112 units of platelet and 5 units of whole CONTACT DETAIL blood. Name of contact person: Jenny Sun Organization: Shanghai Blood Center Telephone: +86 021 62758257 Mobile: +86 13918016736 E-mail address: [email protected]

78 2013 WBDD Around the world 79 Retour sommaire KINGDOM OF CAMBODIA NAME OF CITY: PHNOM PENH

n line with the commitment of Ministry of Health to The WBDD this year went very successfully with Iimprove Blood Safety in Cambodia, the National the attendance of many new and regular volunta- Honourable guests attended the event (from left to right): Dr Pieter van Maaren, WHO Represen- Blood Transfusion Centre (NBTC) in collaboration ry blood donors including high honorable guests tative in Cambodia; Dr Dora Warren, Director of US CDC Cambodia Offi ce; H.E Dr Mam Bunheng, 650 guests attended the 2013 WBDD at Sofi tel Minister of Health; H.E Prof Sea Houng, Under Secretary of State, MoH; H.E Pa Socheatvong, Phokeethra Phnom Penh hotel with development partners such as GFATM, WHO, such as Minister of Health, Governor of Phnom Governor of Phnom Penh Municipality and President of Phnom Penh RedCross Committee. US CDC and Phnom Penh Red Cross, organized Penh municipality and President of Phnom Penh the World Blood Donor Day (WBDD) this year at Red Cross Committee. A blood donation session SOFITEL Phokeethra Phnom was organized by NBTC and Penh Hotel on 12th of June 2013 BBC Media Action in the venue with full funding support from from 7:30 am to 4:00 pm with WPRO. Two posters and one life performances of singers and logo of 2013 World Blood Do- THE EVENT bands from BBC Media Action nor Day campaign material were «Loy 9» team. The blood collec- adopted and used by NBTC for HAS CONTINUED tion fi nished successfully with a this event. Vital Premium Water record number of 228 units. TO GROW EVERY Dr Pieter van Maaren, WHO Representative in Cambodia (top) and H.E Dr Mam Bun Heng (bottom), company provided drinking wa- Minister of Health gave remark and opening speech for the event. ter to all voluntary donors. YEAR The event was on air in every TVs and radios to give message to The NBTC has participated in the people under the theme of WBDD activities since 2004 and WBDD 2013 “Give the gift of live: the event has continued to grow Donate blood». every year so it is important to maintain the mo- mentum as the support for voluntary blood dona- CONTACT DETAIL tion increases. At WBDD this year, NBTC invited Name of contact person: Dr Sek Mardy 650 guests from ministries, community groups, pri- - Organization: vate sector, NGO’s, universities, schools, religious WHO Representative Offi ce in Cambodia groups and media including 250 repeat donors - Telephone: 855(0) 23-216 610/215 464/212 228 who were rewarded with Certifi cates of Apprecia- - Mobile: 855(0) 12 975 500 Minister of Health presented Certifi cate of Appreciation to regular blood donor tion for their life-saving donations. - E-mail address: [email protected]

This year’s event was exceptionally participated by guests who are leaders from 21 provinces na- tionwide. Three participants from each province in- clude Head of Provincial Health Department, youth leader representative (Union of Youth Federation in Cambodia) and Head of Provincial Blood Transfu- sion Centre. The reason for inviting these provincial leaders is that, according the National Strategic Plan 2013 - 2017, there is a need to improve blood Many voluntary donors came to donate blood donor activities in the provinces and WBDD is an during the event. opportunity to build advocacy with them who have the authority and power to mobilize donors and promote awareness of the importance of voluntary blood donation to the community.

A volunteer group were awarded with Certifi cate of Appreciation by NBTC/MoH Many foreigners came to donate blood during for their community movement in mobilizing voluntary donors. the event.

80 2013 WBDD Around the world 81 Retour sommaire MONGOLIA NAME OF CITY: ULAANBAATAR

ur programme on the WBDD started in front of the WBDD for the 10th time in Mongolia had Othe Independence Square at 1100 on 14 June, contributed much to gain knowledge of the 2013. Mr. Z.Enkhbold, Speaker of the State Great population and public on donor movement and the Khural, Mr. N. Enkhbold Member of Parliament participation of the broader organizations, more and the President of the MRCS, and Dr. Govind sponsors, population and media people activities Salik, Public health specialist of WHO in Mongolia, had shown its growing importance from year to Dr. Ya. Amarjargal, Ministry of year. Advertisement by many Health, Dr N. Erdenebayar, General TV programmes, representatives director of National Center for of main newspapers and radio Transfusion Medicine made transmission of WBDD activities APPRECIATING Opening speeches on the WBDD were made by Mr.Z.Enkhbold, opening speeches appreciating improved awareness of the public Speaker of the Parliament and Thor Danielsson, IFRCRCS Representa- Members of District Red Cross Committee and glorifying the blood donors in AND GLORIFYING on donors activities. Mobile tive, and R.Samdandovj, Secretary General of MRCS. Ulaanbaatar. And 26 Blood banks blood collection session was in 21 province celebrated WBDD THE BLOOD organised during the event and simultaneously all over Mongolia. DONORS collected blood from 13 donors. About 4000 participants of the Mr.Z.Enkhbold, Speaker of the WBDD celebration attended the IN ULAANBAATAR State Great Khural, T.Ulsbold, event. President of the Association of Mongolian students who 97 new Honoured Donors were study abroad and others had identifi ed and awarded with this title. 42 of all new donated blood voluntarily. It was big motivation Honoured Donors were donors who regularly and advertisement for blood donation for all public. donate their blood to National Center for Transfusion Advertisement education materials on blood Medicine (NCTM). Moreover, the best Donor donation was published and distributed to 21 organizing groups of Mongolian Red Cross Society aimags and population (posters leafl ets, memos, (MRCS) were selected and awarded. Music, songs notebook, pens, cups and etc.) and programmes greeting and appreciating the role of voluntary blood donors were performed during CONTACT DETAIL the day. Special guests and honoured donors Name of contact person: Erdenebayar Namjil accompanied with performance of fl ying balloons - Organization: Special guests, honoured donors, sponsor organizations were fl ying the ceremony was a spectacular show, made great National Center for Transfusion Medicine Singer, Mendsaikhan, is singing for all donors and public who came. ceremony balloons. impact on young people to join the donor ranks - Telephone: +976-11-312857 and was a memorable event not only for the young - Mobile: +976-88118058 people, but also for all public in general. Marking - E-mail address: [email protected]

Advertisement and information team is working. Mr and Miss blood drop were the symbols for the day.

82 2013 WBDD Around the world 83 Retour sommaire NEW ZEALAND NAME OF CITY: AUCKLAND

NEW ZEALAND BLOOD SERVICE (NZBS) PURPOSE ACTUAL OUTCOME WBDD CAMPAIGN BACKGROUND - Continue NZBS’s support of WBDD. - Key media in every major donor centre cove- - World Blood Donor Day 2013 (WBDD13) was - To publicly recognise and say thank you to red the story, with the exception of The Press in celebrated across New Zealand on Friday 14 June. existing donors. Christchurch. - This year’s theme, adapted from the international - To establish the value of NZBS’ self-suffi cient - 33 items of news and entertainment coverage theme, focused on taking pride in New Zealand’s status (and therefore the value of blood donors) were obtained across print, radio, television and self-suffi cient status for blood and how the organisation is en- online. NOTE: in previous years we have had and blood products and suring it retains this status. more than 120 news items across press, broad- thanking the thousands of - Use self-suffi ciency as a means cast and on-line media. We deliberately were not donors who make this possible. A NATIONAL MEDIA to build understanding and trying to achieve this level of coverage this year. - Softer, highly targeted CAMPAIGN acceptance of different donor - 23 of which contained key messages around campaign, with no direct call requirements depending on self-suffi ciency. to action, as increasing donor FOCUSED blood type. - Print and news broadcast coverage delivered a take-up was not a key driver potential reach of almost 2.5m people. for WBDD13. ON MAINSTREAM STRATEGIC APPROACH - The campaign took into account PRINT - A national media campaign CONTACT DETAIL potential issues arising from a focused on mainstream print Name of contact person: Paul Hayes facilities review scheduled for PUBLICATIONS publications. - Organization: New Zealand Blood Service early August 2013 that has - Use human interest stories - Telephone: +64 9 523 2866 subsequently resulted in the in key areas to help bring the - Mobile: +64 275 650 556 closure of two donor centres. theme to life. - E-mail address: [email protected] - In keeping with the low-key approach to WBDD13, and unlike previous years, celebrity DESIRED OUTCOMES ambassadors were not used as part of the - In the recent past, WBDD has been NZBS’s communication strategy. primary communications event with specifi c calls to action to donate blood. This required a WHAT WE SET OUT TO ACHIEVE substantial volume of coverage across the - Maintain the tradition for the NZBS to celebrate breadth of New Zealand. This year the strategy WBDD but on a reduced scale - concentrated ensured tightly controlled coverage focused on efforts in the main centres - Auckland, Hamilton, the four main centres: Wellington and Christchurch. - Tightly control media coverage and ensure key - National coverage concentrated in high-profi le messages came across to mitigate upcoming outlets and main centres (Auckland, Hamilton/ sensitivities in the NZBS forthcoming facilities Tauranga, Wellington, Christchurch). review. - Little or no TV coverage. - Raise awareness and celebrate New Zealand’s - Little or no coverage in smaller community self-suffi ciency status. outlets (NB: this signifi cantly impacted amount - Educate donors on the right time, right type and of coverage overall). right place, requirements of donating to tie in - Quality coverage that delivered specifi cally to with self-suffi ciency and the changing collection key messages around self-suffi ciency. methods of the NZBS. - No call to action to donate on WBDD13 – a measurable increase in the number of donations around WBDD was not an objective. We did not want an increase in ‘walk in’ donors. - We avoided some mainstream media outlets (e.g. 6pm News or entertainment radio) due to increased likelihood of mixed messages – this avoided the usual default journalist response ‘donate now NZBS needs your support’. Joseph and Melissa Heke and family at the Epsom Donor centre in Auckland on WBDD 13. both Joseph and Melissa are blood donors and Joseph has also donated bone marrow.

84 2013 WBDD Around the world 85 TEN YEARS’ THEMES OF WORLD BLOOD DONOR DAY

Each year, the four sponsoring organizations together set a specifi c focus for World Blood Honor Day. The theme of year is as follow :

2004 : “BLOOD, A GIFT FOR LIFE. THANK YOU.”

2005 : “CELEBRATING YOUR GIFT OF BLOOD.”

2006 : “CELEBRATING THE GIFT OF BLOOD.”

2007 : “SAFE BLOOD FOR SAFE MOTHERHOOD.”

2008 : “GIVING BLOOD REGULARLY.”

2009 : “100 % VOLUNTARY NON-REMUNERATED DONATION OF BLOOD AND BLOOD PRODUCT.”

2010 : “NEW BLOOD FOR THE WORLD.”

2011 : “MORE BLOOD MORE LIFE.”

2012 : “EVERY BLOOD DONOR IS A HERO.”

2013 : 2013 WBDD Global Event Organization Committee “GIVE THE GIFT OF LIFE : DONATE BLOOD.” Communications Department: Mr Jean-Marc Ouazan, Ms Françoise Le Failler, Ms Judith Barret-Chevrel, Ms Elise Saada, Ms Sophie Skotnicki

International Affairs Department: Dr Alain Beauplet, Ms Leslie Sobaga, Dr Olivier Nasr, Ms Badia Mouchrik, Mr Matthieu Grisvard, Ms Marion Courbil

86 2013 WBDD Around the world 87 Rapport OMS JMDS 2013 - EFS/Arc en Ciel • Picture Credit : Benjamin Barda, Frédérique-Elsa Hughes