ORD-3464

1 AN ORDINANCE TO AMEND SECTIONS 210.2, 2210 and 2 2211 OF THE CITY ZONING ORDINANCE, PERTAINING 3 TO DEFINITIONS OF SIGN TYPES, SIGN REGULATIONS 4 IN THE CBC CENTRAL BUSINESS CORE DISTRICT AND 5 SIGN DESIGN GUIDELINES FOR THE CBC CENTRAL 6 BUSINESS CORE DISTRICT 7 8 Sections Amended: City Zoning Ordinance Sections 210.2, 9 2210 and 2211 10 11 WHEREAS, the public necessity, convenience, general welfare and good zoning 12 practice so require; 13 14 NOW, THEREFORE, BE IT ORDAINED BY THE COUNCIL OF THE CITY OF 15 VIRGINIA BEACH, VIRGINIA: 16 17 That Sections 210.2, 2210 and 2211 of the City Zoning Ordinance, pertaining to 18 general sign regulations, definitions of sign types, sign regulations in the CBC Central 19 Business Core District, and Sign Design Guidelines for the CBC Central Business Core 20 District, respectively, are hereby amended and reordained, to read as follows: 21 22 ARTICLE 2. GENERAL REQUIREMENTS AND PROCEDURES APPLICABLE TO 23 ALL DISTRICTS 24 25 . . . . 26 27 B. SIGN REGULATIONS 28 29 . . . . 30 31 Sec. 210.2 Definitions. 32 33 The following definitions shall apply to all regulations pertaining to signs in this 34 Ordinance, including regulations governing signs in zoning districts listed in Section 35 102(a)(13): 36 37 Awning sign. A sign painted or printed on, sewn or otherwise affixed to the 38 surface of an awning. For purposes of this definition, an awning is a sheet of canvas or 39 other material stretched on a frame affixed to and projecting from a building or structure 40 and used to keep the sun or rain off of a storefront, window, doorway or deck. 41 42 Banner sign. A sign consisting of cloth displaying a message. 43 44 Billboard. A sign, including the supporting sign structure, that advertises or 45 directs the attention of the general public to an establishment, business, product or 46 service that is located on a separate site from the billboard, but not including roadside 47 guide signs, public art sponsorship signs or other signs lawfully located on public 48 property. 49 50 Building crown sign. A wall sign mounted at least three-fourths (¾) of the 51 distance from ground level to the top of a building no less than thirty-two (32) feet in 52 height. 53 54 55 Building frontage means the exterior length of that portion of a building occupied 56 exclusively by a single establishment. 57 58 Cabinet sign or box sign. A sign that has one or more plastic, acrylic, or similar 59 material panels that may or may not be internally illuminated. The sign panels may be 60 either flat or shaped (pan face) and are attached to a metal frame (cabinet). 61 62 Canopy sign. A sign on permanently affixed to a building canopy. For purposes 63 of this definition, a canopy is a rigid structure projecting from a building or structure and 64 used to keep the sun or rain off of a storefront, window, doorway or deck. 65 66 Changeable copy. Informational content, such as removable lettering, that can be 67 readily altered by manual means. Changeable copy does not include electronic 68 displays. 69 Channel lettering sign. A component of a type of wall sign composed consisting 70 of letters and symbols constructed and assembled as individual pieces, whether such 71 pieces are individually mounted or grouped together. 72 73 Electronic displays sign. A component of a sign containing light emitting diodes 74 (LEDs), fiber optics, light bulbs, plasma display screens or other illumination devices, or 75 a series of vertical or horizontal slats or cylinders that are capable of being rotated at 76 intervals, that are used to change the messages, intensity of light or colors displayed by 77 such sign. The term shall not include signs on which lights or other illumination devices 78 display only the temperature or time of day in alternating cycles of not less than five (5) 79 seconds. 80

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81 Freestanding sign. A sign supported by structures or supports that are 82 independent of any building or other structure. 83 84 Hanging sign. A sign that hangs from a soffit or other architectural feature of a 85 building or permanent structure or from a bracket affixed to a building wall. 86 87 Information board sign. A sign mounted within a display cabinet located in close 88 proximity to the entrance to a building. 89 90 Major tenant. A single establishment that occupies the space in a building with a 91 building wall height of at least thirty-five (35) feet and with at least one (1) continuous 92 wall containing at least eighty (80) feet of building frontage. 93 94 Marquee sign. Any sign attached to or hung from a marquee. For the purpose of 95 this article, a marquee is a covered structure projecting from and supported by the 96 building with independent roof and drainage provisions and which is erected over a 97 doorway or doorways. 98 99 Monument sign. A freestanding sign supported primarily by internal structural 100 framework or integrated into landscaping or other solid structural features other than 101 support poles, the base of which is at least seventy-five (75) percent of the total width of 102 the sign. Monument signs have the following additional characteristics: 103 104 (a) The width of the base does not exceed twice the height of the total sign 105 structure and does not extend more than one (1) foot beyond either outside edge of the 106 face of the sign; 107 108 (b) The height of the base is between eighteen (18) inches and four (4) feet; 109 and 110 111 (c) The maximum height of the sign, as measured from ground level, does not 112 exceed eight (8) feet. 113 114 Neon sign. An illuminated sign containing a glass tube or tubes filled with neon, 115 other noble gases or phosphors, bent to form letters, symbols or other shapes. 116 117 Occupancy frontage. The exterior length of that portion of a building occupied by 118 a retail, office or other nonresidential use having at least one (1) exterior public 119 entrance. 120 121 Projecting or blade sign. A sign that projects from and is supported by a wall or 3

122 parapet of a building with the display surface of the sign in a plane perpendicular to the 123 wall surface to which it is affixed. 124 125 Sandwich board or A-frame sign. A two-sided portable sign, hinged or attached 126 at the top of the sign panels, designed to be set out in front of the building which the 127 sign is located or carried by a person standing between the two sign panels. 128 129 Sign. Any structure, display, device or other object or thing, visible from any 130 public street or right-of-way, any area open to use by the general public, or any 131 navigable body of water, including, but not limited to, any word, letter, series of words or 132 letters, painting, mural, logo, insignia, emblem, service mark or other graphic or pictorial 133 representation, which that: (i) identifies or advertises, or directs or attracts attention to, 134 any product, merchandise, service, business or establishment, (ii) or which suggests the 135 identity or nature of any business or establishment, (iii) or which invites or proposes a 136 commercial transaction, or (iv) communicates a message of a noncommercial nature. 137 The term does not include architectural elements incorporated into the style or function 138 of a building, numerals signifying a property address, dates of erection, monumental 139 citations, commemorative tablets and the like when carved into stone, concrete or 140 similar material or made of bronze, aluminum or other permanent type construction and 141 made an integral part of the structure. 142 143 Table umbrella sign. A sign that is part of the fabric, or affixed to the pole, of a 144 table umbrella. 145 146 Temporary sign. A sign constructed of cloth, canvas, vinyl, paper, plywood, 147 fabric, or other lightweight material designed to be displayed and removed within a 148 limited period of time and neither permanently installed in the ground nor permanently 149 affixed to a building or structure permanently installed in the ground. 150 151 Traffic direction sign. A sign, whether temporary or permanent, oriented primarily 152 so as to be visible to vehicles entering the premises on which such sign is located. 153 154 Wall sign. A sign attached to or painted on the wall of a building or structure in a 155 plane parallel or approximately parallel to the plane of said wall. 156 157 Window sign. A sign posted, painted, placed, or affixed in or on a window 158 exposed to public view. An interior sign that faces a window exposed to public view and 159 that is located within three (3) feet of the window shall be considered a window sign. 160 161 . . . . 162 4

163 ARTICLE 22. CENTRAL BUSINESS CORE DISTRICT 164 . . . . 165 166 B. DEVELOPMENT REGULATIONS 167 . . . . 168 169 Sec 2204. Development standards. 170 . . . . 171 172 (d) Permitted encroachments. 173 . . . . 174 175 (2) Encroachments into or over public streets, sidewalks or other public rights- 176 of-way property shall be permitted in accordance with Article VI of Chapter 33 of the 177 City Code, except as otherwise provided in this Article. All encroaching structures and 178 signs shall conform to the applicable Central Business Core District Design Guidelines. 179 180 181 C. SIGN REGULATIONS 182 . . . . 183 184 Sec 2210. Regulations applicable to all signage. 185 186 The following regulations shall apply to all signage within the Central Business 187 Core District. All signage shall comply with the provisions of Article 2, Part B of the City 188 Zoning Ordinance, except as otherwise expressly provided in this section. Definitions of 189 sign types shall be as set forth in Section 210.2. In the event of a conflict between the 190 provisions of this section and any other provision of the City Zoning Ordinance, the 191 provisions of this section shall apply. 192 193 (a) Permitted signs types. The following signs types shall be permitted within 194 the Central Business Core District: 195 196 (1) Awning signs shall be limited to one (1) sign per awning and shall 197 not exceed a maximum of two (2) square feet in area; provided, 198 however, that an establishment with no wall signs may apply its 199 wall signage allowance, if any, to one (1) awning, in addition to the 200 maximum two square-foot signs permitted on the remaining 201 awnings. In such cases, the awning and sign must conform to the 202 Central Business Core District Design Guidelines. Awning signs 203 shall not be internally illuminated. Awnings shall not horizontally 204 extend more than three (3) feet over the public street, sidewalk or 5

205 other public property or from the building façade and shall have a 206 minimum vertical clearance of eight (8) feet above ground 207 level. Awning signs conforming to the Central Business District 208 Design Guidelines shall not be included in determining the 209 allowable signage of any establishment pursuant to subsection (b). 210 211 (2) Banner signs other than those allowed in connection with major 212 entertainment venues shall be affixed only to a vertical façade of 213 the building and not on, or extending above, the roof. No banner 214 sign shall exceed eight (8) square feet in area or be higher than 215 fifteen (15) feet above street level directly below such sign. The 216 longer dimension of the sign shall be no less than two times the 217 shorter dimension. One (1) such sign shall be allowed for every 218 twenty-five (25) linear feet of frontage of the building to which they 219 are affixed. permitted on buildings no less than thirty-two (32) feet 220 in height and must conform to the Central Business Core District 221 Design Guidelines. Banner signs shall not be internally 222 illuminated. Banners shall have a minimum vertical clearance of 223 fifteen (15) feet above ground level, shall not horizontally extend 224 more than five (5) feet over the public street, sidewalk or other 225 public property or from the building façade, and shall not extend 226 above the top of the building façade. Banners shall be securely 227 mounted by means of mounting hardware perpendicularly to a 228 vertical building wall. 229 230 (3) [RESERVED] 231 Building crown signs. In addition to other signage allowed by this 232 section, buildings no less than thirty-two (32) feet in height may 233 have a maximum of two (2) building crown signs. Buildings no less 234 than fifty-two (52) feet in height may have a maximum of four (4) 235 building crown signs, provided they conform to the Central 236 Business Core District Design Guidelines. Building crown signs 237 shall not exceed the area set forth below, nor shall more than one 238 such sign be placed on each building façade. Such signs shall be 239 mounted at least three-fourths (¾) of the distance from ground level 240 to the top of the building façade, but no higher than the top of the 241 building façade. No such sign shall horizontally extend into the 242 public street, sidewalk or other public property or from the building 243 façade more than the amount listed below. 244

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Bldg. height (in feet) Maximum area per Maximum extension sign (in square feet) from building (in feet) Less than 75 75 1 75 - 99 100 2 100 - 149 125 2 150 - 199 175 3 200 or more 250 3 245 246 (4) Changeable copy shall only be allowed as part of a marquee sign, 247 where the changeable copy portion of such signs is not greater 248 than forty percent (40%) of the total area of the marquee sign or 249 twenty percent (20%) of the total sign area allowance of an 250 establishment, whichever is less. Skewed or missing lettering shall 251 be promptly replaced. 252 253 Canopy signs shall be limited to one (1) sign per canopy and shall 254 not exceed a maximum of two (2) square feet in area; provided, 255 however, that an establishment with no wall signs may apply its 256 wall signage allowance, if any, to one (1) canopy, in addition to the 257 maximum two square-foot signs permitted on the remaining 258 canopies. In such cases, the canopy and sign must conform to the 259 Central Business Core District Design Guidelines. No canopy sign 260 shall exceed two (2) feet in height or one (1) foot in depth. No 261 canopy sign shall extend outside of the width of the canopy on 262 which it is located. Canopies shall not horizontally extend more 263 than three (3) feet over the public street, sidewalk or other public 264 property or from the building and shall have a minimum vertical 265 clearance of eight (8) feet. 266 267 (5) Electronic display signs, rope lighting, low-voltage strip lighting or 268 strings of lights shall be allowed only for major entertainment 269 venues and shall require the approval of the City 270 Council. [RESERVED] 271 272 (6) Freestanding signs shall be monument-style only and shall be 273 allowed only by special exception for Alternative Compliance and 274 only if the City Council determines that such signs conform to the 275 applicable Central Business Core District Design Guidelines 276 pursuant to Section 2205. 277 7

278 (7) Hanging signs shall be limited to one (1) sign for each building 279 façade occupied by a ground story establishment and shall not 280 exceed nine (9) square feet in area. Such signs shall have a 281 maximum of two (2) faces, which shall be parallel to each other. , 282 and shall not exceed six (6) square feet per face in sign area. In 283 addition, no business establishment shall have more than one (1) 284 hanging sign, and no business No establishment having a hanging 285 sign shall also have a projecting sign on the same building façade. 286 No hanging sign shall be internally illuminated. Hanging signs shall 287 not or horizontally project over any public sidewalk by extend more 288 than three (3) feet over the public street, sidewalk or other public 289 property or from the building façade and. Hanging signs shall 290 maintain a minimum vertical clearance of eight (8) feet above 291 ground level. Any hanging sign that projects over a public sidewalk 292 shall conform to all applicable Central Business Core District 293 Design Guidelines. 294 295 (8) Information board signs shall be placed within a weather-resistant 296 closed display cabinet no greater than eight (8) square feet in 297 area, permanently mounted to the building wall façade and 298 extending no more than six (6) inches over the public street, 299 sidewalk or other public property or from the building façade. The 300 maximum height of the lettering on such signs shall not exceed two 301 (2) inches. Information board signs conforming to the Central 302 Business Core District Design Guidelines shall not be included in 303 determining the allowable signage of any establishment pursuant to 304 subsection (b). 305 306 (9) Major entertainment venue signs shall be permitted in accordance 307 with the provisions of Section 218. 308 309 (10) Marquee signs shall be allowed only on buildings occupied by 310 theaters, cinemas, performing arts facilities or similar venues, 311 and shall have a maximum area of one (1) square foot for each five 312 (5) linear feet of building façade to which it is attached shall 313 conform to the Central Business Core District Design 314 Guidelines. The top of the such signs shall be at a height no 315 greater than eighteen (18) feet above the ground immediately 316 adjacent to the sign level, and there shall be the marquee shall 317 have a minimum vertical clearance of nine (9) feet above ground 318 level. In addition, such signs may contain changeable copy as 8

319 permitted by subdivision (4) subsection (b)(7). Marquee signs may 320 encroach above over a public street, sidewalk or other public 321 property by a maximum horizontal distance of ten (10) feet if such 322 marquee conforms to the Central Business Core District Design 323 Guidelines. 324 325 (11) Public or private parking structures and parking garages may have 326 one (1) sign per vehicle entrance and two (2) additional signs, all of 327 which may be project from the building to which they are affixed by 328 a maximum of four (4) feet. Such signs shall maintain a minimum 329 clearance of nine (9) feet above ground level. Such signs shall be 330 no larger than seventy-five (75) square feet in area and be 331 internally illuminated. [RESERVED] 332 333 (12) Projecting signs Projecting or blade signs shall be limited to one (1) 334 sign for each building façade occupied by a ground story 335 establishment. Such signs shall have a maximum of two (2) faces, 336 which shall be parallel to each other, and no establishment having 337 a projecting sign shall also have a hanging sign on the same 338 building façade. Projecting signs shall not be internally illuminated 339 and shall not exceed six (6) nine (9) square feet per face in sign 340 area. or horizontally extend more than three (3) feet over the public 341 street, sidewalk or other public property or from the building façade, 342 provided, however, that an establishment with no wall sign may 343 apply its wall signage allowance, if any, to one (1) projecting sign, if 344 it conforms to the Central Business Core District Design Guidelines. 345 All projecting signs shall maintain a minimum vertical clearance of 346 eight (8) feet above ground level. No projecting sign shall be 347 internally illuminated or, except for parking garage signs, project 348 more than three (3) feet from the wall to which it is affixed. Such 349 signs shall maintain a minimum clearance of nine (9) feet above 350 ground level. No business establishment shall have more than one 351 (1) such projecting sign, and no business establishment having a 352 projecting sign shall also have a hanging sign. Any projecting sign 353 that projects over a public sidewalk shall conform to all applicable 354 Central Business Core District Design Guidelines. 355 356 (13) Sandwich board, A-frame or other signs placed on the 357 sidewalk shall be made primarily of wood, wood composite or metal 358 and have a professional finish. Incorporated inserts must contain a 359 fixed message or be made out of chalkboard, dry eraser board, or 9

360 similar material. Such signs shall be placed no farther than three (3) 361 feet from directly in front of the façade of the building in which 362 the business establishment that is the subject of associated 363 with the sign is located, and a travel width horizontal clearance of at 364 least eight (8) feet shall be maintained on public sidewalks. Such 365 signs shall not be artificially illuminated or left out overnight. Only A 366 maximum of one (1) sandwich board such sign, not to exceed six 367 square feet per side, shall be permitted per business establishment. 368 No merchandise or other material shall be placed on or hang from 369 any such sign. Sidewalk signs other than sandwich board, A-frame 370 style (not hinged at the top) are permitted if they conform to the 371 Central Business Core District Design Guidelines. Such signs may 372 be carried by a person on a public sidewalk so long as such sign 373 does not obstruct or impede pedestrian passage. Sandwich board 374 signs conforming to the Central Business District Design Guidelines 375 shall not be included in determining the allowable signage of any 376 establishment pursuant to subsection (b). 377 378 (14) Signs located on property for sale, lease or rent shall be permitted; 379 provided, however that no such sign shall exceed four (4) square 380 feet in surface area. Not more than two (2) such signs shall be 381 permitted for any property having more than one hundred (100) feet 382 of lot line adjoining the street, and any property having less than 383 one hundred (100) feet of such lot line shall have no more than one 384 sign not exceeding sixteen (16) square feet in area. [RESERVED] 385 386 (15) Table umbrella signs shall be limited to no more than two (2) signs 387 on each umbrella and no more than two (2) square feet per 388 sign. Table umbrella signs conforming to the Central Business 389 Core District Design Guidelines shall not be included in determining 390 the allowable signage of any establishment pursuant to subsection 391 (b). 392 393 (16) Wall signs shall not exceed sixty (60) square feet or one (1) square 394 foot per linear foot of building frontage. Establishments located on 395 the ground or second story shall be permitted one (1) such sign on 396 each building façade occupied by the establishment. No wall sign 397 shall extend above the building façade wall to which they are 398 affixed, and no wall sign shall or horizontally extend more than 399 twelve (12) inches over the public street, sidewalk or other public 400 property or from the building façade wall to which they are affixed. 10

401 402 (17) Window signs shall not exceed, in the aggregate, ten per cent 403 (10%) of the total area of the windows in which they are located; 404 provided however that an establishment with no wall signs may 405 apply its wall sign allowance to any window. In such cases, window 406 signs must conform to the Central Business Core District Design 407 Guidelines. Window signs shall not consist of or contain oscillating 408 lights, rope lighting, low-voltage strip lighting, electronic displays 409 signs, televisions, or computer monitors, or backlit or internally 410 illuminated displays or graphics; provided, however, that holiday 411 lights framing or placed inside windows shall be allowed for a 412 period of thirty (30) days prior to and ten (10) days after a holiday 413 for which the display of such lights is traditional. non-oscillating 414 Neon or similar types of signs no larger than not to exceed the 415 area specified above four (4) square feet in area shall be permitted 416 if such signs conform to the Central Business Core District Design 417 Guidelines visible from a public street or sidewalk. 418 419 (18) In addition to other signage allowed by this section, commercial 420 buildings may have a maximum of two (2) signs not exceeding the 421 area set forth below. Such signs shall be mounted at least three- 422 fourths (¾) of the distance from ground level to the top of the 423 building, but no higher than the roofline. Additionally, two (2) signs, 424 not exceeding twenty (20) square feet each, may be allowed at 425 street level. 426 427 Bldg Height (in feet) Maximum area per sign (in square feet) 428 429 Less than 75 75 430 75 - 99 100 431 100 -149 125 432 150 - 199 175 433 200 - 249 225 434 250 - 299 275 435 300 or more 300 436 437

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438 (b) Signage allowances. Special regulations. The regulations set forth in this 439 subsection prescribe the number of signs, total sign area allowance and other 440 characteristics of signage within the District. 441 442 (1) Unless otherwise provided, the allowances regulations set forth in 443 this section apply to each separate business establishment. 444 445 (2) In the event of a conflict between any of the following provisions 446 and the provisions of subsection (a), the provisions of 447 this subsection control unless stated otherwise. 448 449 (1) Mixed-use buildings. Commercial business establishments located 450 within mixed-use buildings and having direct ingress or egress from 451 a public street may have a maximum of one (1) square foot of 452 signage per linear foot of each building wall facing a public street 453 and occupied by such establishment and a maximum of four (4) 454 signs. No such sign shall exceed sixty (60) square feet in area and 455 no single use shall have more than two (2) signs on any building 456 façade. 457 458 In addition, one (1) sign identifying the entrance to upper-floor 459 residential dwelling units and not exceeding eight (8) square feet 460 shall be permitted at street level at each principal entrance. 461 462 (2) Other buildings. In addition to signs allowed by Section (a)(18), 463 establishments located within buildings other than mixed-use 464 buildings and having direct ingress or egress from a public street or 465 sidewalk may have a maximum of one (1) square foot of signage 466 per linear foot of each building wall occupied by such establishment 467 and facing a public street. Such establishment may have a 468 maximum of one (1) sign for each building façade facing a public 469 street. 470 471 (3) All signs that encroach into or over a public street, sidewalk, or 472 other public property shall conform to the Central Business Core 473 District Design Guidelines unless otherwise authorized by 474 resolution of the City Council pursuant to Article VI of Chapter 33 of 475 the City Code. 476 477 (4) Except as expressly allowed, no sign shall be located above the 478 second story of any building. 12

479 480 (5) Except as expressly allowed, all signs shall be located on that 481 portion of a building wall occupied exclusively by the establishment 482 that is associated with the sign. 483 484 (6) Cabinet or box signs, either standing alone or as a component of a 485 sign, shall not be allowed. 486 487 (7) Changeable copy shall only be allowed as part of a marquee sign, 488 where the changeable copy portion of such signs is not greater 489 than forty percent (40%) of the total area of the marquee sign. 490 Skewed or missing lettering shall be promptly replaced. 491 492 (8) Electronic displays shall be allowed only for major entertainment 493 venues and shall require the approval of the City Council as 494 specified in Section 218. 495 496 (9) Neon signs shall not oscillate, blink or flash and shall only be 497 allowed in windows as specified in Section (a)(17). 498 499 (10) Parking structures and parking garages, public or private, may have 500 one (1) wall sign and one (1) projecting sign per pedestrian or 501 vehicle entrance. The maximum sign area for such wall signs shall 502 not exceed one foot per linear foot of the width of the entrance. 503 The maximum area for projecting signs shall not exceed (sixty) 60 504 square feet and shall not horizontally extend more than six (6) feet 505 over the public street, sidewalk or other public property or from the 506 building façade. Projecting signs on parking structures may be 507 internally illuminated. Wall or projecting signs at pedestrian 508 entrances shall be located at ground floor height. In addition to wall 509 and projecting signs, parking structures no less than thirty-two (32) 510 feet in height shall also have no more than two (2) building crown 511 signs. Unless otherwise specified, no signs on parking structures 512 or garages shall exceed the dimensions specified in Section 513 2210(a). 514 515 Additionally, where Where a commercial building is located on a 516 zoning lot with a parking structure that is used to satisfy, in whole or 517 in part, the vehicular parking requirements of the commercial 518 building, such commercial building may have, in addition to other 519 signage permitted by this section, one (1) wall sign with a maximum 13

520 area equal to one (1) square foot of signage per linear foot of the 521 building wall on which the sign is located for each building façade 522 facing a public street, and one (1) wall sign, which shall be located 523 on the parking structure serving the commercial building, and which 524 may be located above the second story of the structure. with Such 525 sign shall have a maximum an area no greater than one (1) square 526 foot of signage per linear foot of the building wall of the parking 527 structure on which the sign is located, not to exceed sixty (60) 528 square feet. 529 530 Multiple-family dwellings may have a total of one (1) square foot of 531 signage per linear foot and a maximum of two (2) signs for each 532 building façade facing a public street. 533 534 (11) Temporary signs located on property for sale, lease or rent shall not 535 exceed sixteen (16) square feet in area. Not more than one (1) 536 such sign is permitted for each building frontage; provided, 537 however, that leasable spaces with a building frontage one 538 hundred (100) feet or greater in width shall be permitted a 539 maximum of two (2) such signs. Properties with no buildings shall 540 be subject to the regulations of the B-3 Central Business District 541 pursuant to Section 905(c). 542 543 (c) Central Business Core District Design Guidelines; Bonus Signage. 544 545 1. Signage conforming to the Central Business Core District Design 546 Guidelines (“Design Guidelines”) shall be subject to the following 547 provisions: 548 549 2. Where all signage displayed by an establishment conforms to the 550 Design Guidelines, the maximum sign area of each individual sign, 551 and the total sign area allowance of the establishment, if any, is 552 increased by twenty-five per cent (25%) of the area otherwise 553 allowed by this section. Any establishment that is entitled to three 554 or more signs may also have one additional “bonus” sign of an 555 allowed sign type, other than a projecting sign, which sign shall 556 conform to the Design Guidelines and all applicable provisions of 557 this section; provided, however, that the total sign area of all 558 signage shall not be further increased by reason of the “bonus” 559 sign. 560 14

561 3. All signs that are allowed to encroach into or over a public street or 562 sidewalk shall conform to the Design Guidelines unless otherwise 563 authorized by resolution of the City Council pursuant to City Code 564 Section 33.1-114. 565 566 4. The Planning Director shall determine whether or not signage 567 conforms to the Design Guidelines and may, in making such 568 determination, seek the advice of the Central Business District 569 Association Design Review Committee or a designated 570 subcommittee thereof. 571 572 D. Design Guidelines 573 574 Sec. 2211. - Central Business Core District Design Guidelines. 575 576 The Central Business Core District Design Guidelines (January 2014, October 577 2016) (“Design Guidelines”) appended hereto are hereby incorporated by reference into 578 this Article. Such Design Guidelines shall supersede Section V (Architectural 579 Guidelines) and Sections VII through X (Signage Guidelines/Design Review Process) of 580 the Central Business District Urban Guidelines (February 4, 2004), and the Special Area 581 Design Guidelines, Urban Areas, set forth in the Reference Handbook of the 582 Comprehensive Plan. 583 584 The Planning Director shall determine whether or not a proposed design 585 conforms to the Design Guidelines and may, in making such determination, seek the 586 advice of the Central Business District Association Design Review Committee or a 587 designated subcommittee thereof. Such determination shall be appealable to the Board 588 of Zoning Appeals.

Adopted by the City Council of the City of Virginia Beach on the 18th day of October, 2016.

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