$1.6 Jobs Are Provided BILLION Each Year by the AUSTIN MUSIC TOURISM ACCOUNTS FOR

Recommendations for Toronto’s Music Industry, based on the inspiring examples of Austin’s Music Industry and Toronto’s Film Industry

18,000 $1.6 Jobs are provided BILLION each year by the AUSTIN MUSIC TOURISM ACCOUNTS FOR... Austin Music There are a total of 24 Austin-based DOLLARS nonproﬁt organizations that focus on The commercial music industry Industry. grassroots development of the has been integrated into the city is contributed to the economy each year by commercial music industry. government through the Austin the Austin Music Of all music industry Music Commission and the Austin Industry. economic Impact This support is critical to the success of Music Division. Austin artists and entrepreneurs. MUSIC FESTIVALS

CULTURAL CONTRACTS The economic impact of Austin’s two largest music events (SXSW The Music Division increases the profile of Provides funding for cultural arts programs by the music scene, facilitates communication contracting with non-profit arts organizations. 39 and ACL Fest) have each PRINCIPLE NONPROFITS between industry stakeholders, advises city organizations recieved an average of $25,523 in 2012. increased around $25 million per policymakers, develops new industry year, for the past five years. The principal Austin nonprofits are the Austin components and manages live music issues. CITY OF AUSTIN MUSIC DIVISION Music Foundation(AMF) and Austin Music People (AMP), with many other organizations With a focus on jobs and industry growth, this TOURISM PROMOTION filling specific roles. One of the missions division has launched and operated 8 official music common to both organizations is the unification programs over their 2 years of operation. The Austin Convention & Visitors Bureau (ACVB) of the Austin Music community to achieve The music commission advises city is a significant promoter of Austin’s brand as specific goals. AMF’s programming is intended council on music economic development AUSTIN CONVENTION AND VISITORS BUREAU “Live Music Capital of the World.” The ACVB primarily to provide education tools for small issues, and is an important component of spends $430,249 each year on promoting businesses, and the AMP acts as an advocate for keeping Austin’s music priorities front of Handling all of the city’s tourism and promotion tourism related to music and film. They employ industry needs before the City of Austin. mind with city council. activities, the ACVB awarded $430,000 to music and many low-cost, high-value initiatives to attract film tourism in 2012. new visitors and conventions.

Austin Music Industry Austin Music Austin Music Austin Music Austin Music Government Initiatives Funding Tourism Non-Profit Organizations

Toronto Film Toronto Film Toronto Film Toronto Film

Toronto attracts large productions and strong talent to There are a multitude of non-proﬁt its �ilm industry, in part because $1 BILLION Toronto is home to the Toronto organizations and festivals in the City of of its ability to access both was contributed to the Toronto economy International Film Festival, which is Toronto that play a part in nurturing all provincial and city government, from ﬁlm and television this year. considered by many in the �ilm facets of Toronto’s Film Industry industry to be second only to in�luence the regulatory systems FILM NONPROFITS OF NOTE and create smooth and ef�icient Cannes in terms of in�luence permitting processes. Provincial funding of the Tiff Bell Lightbox Toronto Reel Asian International Film FUNDING Festival TAX POLICIES The province recently invested in the Toronto

International Film Festival’s Bell Lightbox. The $67 The City of Toronto will Toronto International Film Industry Tax incentives at both the province invested $10 million dollars. It’s provincial and federal levels receive $400,000 in expected that the project will generate $200 MILLION promote Toronto as a 2012 for City tourism Revue Cinema destination for many US ﬁlm million in economic activity within 5 years. DOLLARS funding from Tourism productions, and contribute to (is the estimated Toronto. The Building of Pinewood Studios Toronto Film Independent the Industry’s success. value of the Toronto International Film SUPPORT AGENCIES The Building of Pinewood Toronto Studios in Reelworld Film Festival 2011 played a large part in making Toronto the Festival to the Toronto Film Industry Province each year) Toronto support agencies like the Toronto destination of choice for large-scale Planet In Focus Fim Board and the Film, Television and productions. Pinewood Toronto Studios is Digital Media Unit provide a city forum for Canada's largest ﬁlm and television production the needs and concerns of stakeholders, complex. It includes North America's largest and assists national and international purpose-built soundstage, and can productions with permits and ordinances. accommodate productions of any size.

THE RISE OF THE TORONTO FILM INDUSTRY The Province of Ontario has 236 film projects with $946 million dollars in production spending Toronto Mayor John Sewell The Government of Quebec announces that Canada has introduced the first film and video become the third largest tax credit program in 1991, and Nova movie production centre Scotia introduced its program in In North America 1995. Today, governments in eight of Canada's ten provinces offer a tax credit program, including Ontario The province recorded $1.26 billion dollars in production activity in Toronto’s film & television 2011, its largest year ever industry accounts for $1.6 billion The Toronto International towards the city’s economy. Film Festival is founded Mayor Mel Lastman proclaims “Toronto is Hollywood North”

WHERE TORONTO’S MUSIC INDUSTRY IS NOW

VENUES, VENUES, VENUES BOOMING MUSIC MARKET STAR FACTORY WORLD CLASS STUDIOS BUSINESS APPEAL Toronto is the home of world class Toronto boasts some of the greatest live Canada is the 7th largest market in the Toronto consistently produces top Toronto is home to the vast majority of recording studios (two of Toronto’s music venues in North America, from small, world for recorded music while only the international artists who cut their teeth companies in music in Canada – our studios were named in the top 10 new iconic ones like the Horseshoe Tavern, to 35th largest in terms of population. in the Toronto scene, and go on to recent economic impact study shows that studios in the world in 2011 by Mix the Molson Amphitheatre, playing live music become some of our best known exports. 80% of the economic impact in the Magazine). every day of the week. recording industry in Canada takes place in the GTA.

RECOMMENDATIONS

GOVERNMENT RECOMMENDATIONS FUNDING RECOMMENDATIONS TOURISM RECOMMENDATIONS NONPROFIT RECOMMENDATIONS

1) Create a music industry board to report 1) Set a three year music industry economic 1) Create a benchmark to measure the 1) Form a nonprofit organization for to the economic development committee. impact growth goal. impact of music related tourism. grassroots education & development.

2) Create a music industry office under the 2) Create an Economic Development 2) Proactively pursue city-sponsored music 2) Form a pan-industry council of key Economic Development & Culture Division’s Committee-sponsored mandate to recognize tourism programs under Tourism Toronto. personnel in the Toronto music industry. Business Services umbrella. music industry’s economic impact and include budgetary line item funding. 3) Examine current programs for existing 3) Create a provincial Ontario music office. avenues to effectively promote music and 3) Identify key private industry partners to utilize them. 4) Work to support a provincial music help create public-private partnership production tax credit. initiatives. 4) Support music industry efforts to launch a premier Toronto-branded music festival. 4) Increase the dollar average provided to music industry organizations. 5) Add a music staff member to the Los Angeles Film Office. 5) Pursue uncaptured capacity of provincial funds to further leverage city dollars.