SUPER GROVER! • Partnership Includes Support of Local Schools with the Help of the Sandals Foundation

Technology Storybook Playground •May 18, 2012 Sesame Street & Beaches: A match made in the Caribbean (aka Heaven) • Sponsor of Sesame Street since 2004 • The only place in the Caribbean where you can vacation with your favorite Sesame Street friends! Elmo, Cookie Monster, Grover, Zoe, Bert and Ernie, Abby Cadabby, The Count, Big Bird, and now SUPER GROVER! • Partnership includes support of local schools with the help of the Sandals Foundation. Sesame Street walk-around character visits and educational content distributed in both communities. • ALL NEW for the Beaches Caribbean Adventure with Sesame Street® • Super Grover’s Super Science Fair • Abby and Elmo’s Surprise Tea Time • Elmo & Friends Rock N’ Roll Dance Party • Super Grover: Ready for Action Stage Show (Launching Fall 2012)

2 Sesame Street Digital Content

• Sesame Street reaches 16.5 million kids and parents across digital platforms every quarter • Sesame Workshop consumer digital content experiences up over 30% from Jan 2011 – Jan 2012 • US Digital Platforms: iTunes, Amazon Instant Video & Kindle, B&N Nook, Windows Marketplace, Nokia Store, YouTube, Hulu, Netﬂix, Google Play, digital music stores, and mobile phones • International Digital Platforms: iTunes, Amazon Kindle, Windows Marketplace, Nokia Store, Netﬂix, Google Play, digital music stores, and mobile phones

Source: Sesame Street Multi-Platform Study 2010; Paid Download figures from iTunes, Amazon, multiple music outlets and mobile platforms 3 Sesame Street Publishing Overview 30 publishers: 23 million books sold annually

Core print formats Supplemental formats  Coloring & Activity  Family-centric books  Storybooks  Personalized books  Board Books  Spanish / bilingual books  Novelty Books  Workbooks

4 Sesame Street ebooks & Apps • Ebooks and apps are becoming a key content format: • Sesame Street eBookstore subscription website and app (160+ ebooks) • 50 stand-alone ebooks for e-reader devices • 25 apps (paid and free) for iPhone/iPad/iTouch • 15 are book-based and based on pre-existing print books • 2 additional book-based iOS apps to release by June 2012 • Book-based apps account for 56% of unit sales for all Sesame Street iOS apps • Mobile phone apps

5 Poingo

• Publisher = Publications International, LTD. • $7.99 - $24.95 • Each book comes with a ready-to-go cartridge • A range of different titles with learning-based gameplay on every page • Story narration enhanced with character voice-over activities and skills-based games • Poingo website

6 VReader

• Publisher = VTech • Sesame Street stories work on the V.Reader Interactive e-Reading System ($49.99) • One cartridge (“The Happy Scientists”) at retail: $19.99 • Reading games, story dictionary, text highlighting • 20 downloadable books; available for $4.99 on VTech Kids website

7 Tag Jr. • Publisher = LeapFrog • Sesame Street books work with Tag Junior Book Pals ($34.99) • Each individual book = $10.99 • 3 titles teach early learning skills  Elmo = Emotions  Cookie Monster = Numbers  Big Bird = Letters • Character audio supplements story narration and encourages children to explore each topic in fun ways • Tag Jr. website

8 Playaway

• Publisher = Findaway World • Digital audio books • Schools & Libraries • 7 collections, each with 2 – 4 audio books • High-interest preschool topics: animals, school, fairy tales, friends, milestones, play, being healthy • Story narration, original music • Other Sesame Street formats include music and video clips • Playaway website

9 eBookstore Site & App

• Licensee = Impelsys • Available online and as iPad app • $3.99/monthly; $39.99/annual • 160+ titles • 3 free books with app • Elmo Story Collection  4 Elmo-centric books  $2.99

10 Storybook apps

• Developer = ScrollMotion • Available on iTunes (all devices) • $1.99/$2.99 • 10 Sesame Street stories:  Narrated by Sesame Street’s Chris (Chris Knowings) or Gordon (Roscoe Orman)  OR record your own narration

• Text highlighting/coloring activities

11 eReaders

• Titles launched Nov 2011 (Kindle), Jan 2012 (Nook) • 31 titles available – 10 more in 2012 pipeline • Available on device, or in Kindle and Nook stores online, and in eReader apps.

• Prices range from $2.99 to $3.50 • Regular and Audio eBooks • Prices range from $2.99 to $3.99

12 Amazon & BN Sesame Street eBooks Title List & Themes • Numbers/Counting Diapers • Sesame Beginnings: Tummies • 123 Count With Me • Elmo’s Potty Time • Feelings • Count to 10 • Sleep Tight! • Elmo’s World: Love • Thinking Skills • Sesame Beginnings: Bubbles, Bubbles • Getting Along with Others • Abby in Wonderland • Early Reading • Elmo Loves You • Alphabet/Letters • What’s the Word on the Street • Special Days/Holidays • The ABCs of Cookies • The Monster at the End of this Book • Elmo’s Christmas Countdown • Elmo’s ABC Book • Neighborhood/People & Places • Rosita’s Easter on Sesame Street • Science • Celebrate School: First Day • Music, Art & Creativity • Bert and Ernie’s Great Adventures: The • Celebrate School: Last Day • My First Instrument Penguin • Zoe’s Day with Daddy • Fairy Tales/Nursery Rhymes • Elmo’s World: Animals • My Big Book of Firsts: Elmo’s • Fairly Furry Fairy Tales: Big Red Riding • Elmo’s World: Moon Neighborhood Hood • Elmo’s World: Puppies • Colors/Shapes • My First Trip to the Farm • Family/Home • Get Ready for School: Colors • Daily Routine • Elmo ‘n’ Daddy • Health & Safety • Big Enough for a Bed and Too Big for • Mommy Loves Elmo • It’s Check-Up Time, Elmo!

13 The Monster/Another Monster at the End of This Book • Developer = Callaway Digital Arts • Available on iTunes (all devices) • Monster $3.99; Another Monster $4.99 • Special features:  Grover/Elmo narration  Animation faithful to beloved original art style  Character touch interaction  Text highlighting, including Young Reader mode  Parent tips  Personalized bookplate

14 New apps!

• Elmo’s Birthday Bash = Random House  Available on iTunes (all devices)  Brand-new story  Reading app  $3.99 • Potty Time with Elmo = PIL  Available on iTunes (all devices)  Potty training aid  5 original songs  $.99 for a limited time!

15 Your presenters today: Karen Halpenny, Senior Editor, Worldwide Publishing, Sesame Workshop Phil Toscano, Publicist, Corporate Communications, Sesame Workshop

For more information or press requests, please contact: Jodi Lefkowitz, Manger, Corporate Communications [email protected]

Special thanks to the following for their generous donations today: Findaway World Publications International, Ltd. VTech

This presentation and images can be found at: www.sesameworkshop.org/news/pressroom/beaches.html

16 Let’s Play!