Digital Demand Generation

DATA SHEET

Performance-based digital marketing This is a strategic growth Our integrated digital marketing strategies are proven to increase online market share, and retention capability lower acquisition costs, and penetrate new markets. We offer customized solutions that drive improved ROI more quickly for marketing teams, and more qualified leads that for smarter marketing drive stronger close rates for sales teams. decisions and flawless sales execution. Our Digital Demand Generation programs can: −− Lift marketing return on investment (ROI) through an optimized online solution −− Elevate user engagement through social marketing and prospect cultivation strategies −− Build and optimize landing pages, microsites, and mobile sites −− Grow demand through display, video, and social advertising, email and affiliate / cost per acquisition marketing.

Strategic capabilities and services Digital Marketing A more predictable and effective way to generate online revenue for clients, search engine optimization is one of the pillars that support every successful digital marketing strategy. We offer pay per click (PPC) advertising, mobile search, SEO, content marketing and comparison search with multichannel optimization. Our approach results in increased leads at a lower cost per lead, and improved visitor-to-lead conversion rates.

Integrated SEO/SEM The front-to-back campaign optimization that drives engagement – and sales. Our social marketing and prospect cultivation strategies drive richer engagement and better ROI. SEO solutions are aligned to your overall marketing plan, and undergo continuous refinement to improve campaign outcomes. We build and refine landing pages, microsites and mobile sites to deliver customized content that increases rankings and online traffic.

Dynamic System for Multimedia MarketingTM (DSMMTM) Our proprietary business intelligence and automated decision engine, DSMMTM, provides the strategic insights, recommendations, and advanced reporting features that set our solution apart. −− Critical campaign management features like intraday bid management, A/B testing and Campaign Intelligence provide superior customer insights and accelerate your responses.

−− Real-time adjustments to online campaigns allow for continuous realignment of your objectives, strategies and technologies – ensuring that your ability to capitalize on Customer Growth your data is immediate, and ongoing. and Retention is a −− DSMMTM gives you the ability to monitor SEM initiatives and other venues like direct comprehensive service sales, phone sales, SEO tra c and reporting, email/print campaigns, and the degree of offering that spans attribution per channel. −− Get busy quickly with a single sign-on to manage all campaign aspects for major customer growth search engines. strategy, outcomes, and everything in between Aligned around a frictionless customer experience DSMMTM integrates our people, process, and platforms to achieve the client’s performance objectives

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Our Dynamic System for Multimedia Marketing (DSMM ) leverages three key pillars

to provide our clients a competitive advantage: our people, our platforms, and our T processes. With nearly two decades of online direct marketing experience, we have developed a holistic approach that takes clients from just “having an online strategy” to surging away from the competition. Our comprehensive marketing solutions allow clients to consistently exceed their own expectations and out-index industry trends, competitive trends, and historic growth trends – regardless of the industry in which they operate.

We deliver: −− A holistic sales solution backed by customer data and research −− Within three months, the average client sees: – 20% increase in qualified leads – Increased sales – Lower acquisition costs −− Solutions are designed through a partnership with the client to deliver higher ROI