about ARE WHO WE WHO We support the cultural, social and support the cultural, We of our redevelopment economic communities. regional partners who want welcome We the enhance enrich the culture, to the Gulf South. education and renew depth the international celebrate We music. and of classical and flavor our for mutual respect exhibit We partners and peers, colleagues, audience. that an environment create to work We participation in community encourages our the making of decisions that affect and our audience. region

NPR CMYK color logo for light background, uncoated stocks NPR CMYK color logo for light background, Use at any scale Downsize the “®” when the using logo on oversized applications such outdoor advertising and large exhibit displays Our Values Orleans operates of New University The WWNO and KTLN as a public service. technologies the latest employ We the highest quality, ensure to on our programming uninterrupted broadcasts. multi-cast HD and Internet at the highest our business operate We and standards of professional level integrity. of the be wise stewards to strive We support that member and community receive. we audiences, to responsive are We partners, financial supporters, business at large. and our community educators, WWNO provides NPR news, music and cultural programming, as well as local as well programming, and cultural music NPR news, WWNO provides Central region. Orleans of the New the unique character that reflect programs which inspired of our region, heritage cultural this dynamic mix is the rich to and features of public radio Orleans, a collection New such as All Things programs , a look at Eats! and of our area, the stories tell that Orleans voices New Louisiana, Orleans and across New in and culture of food the unique crossroads making it happen. individuals who are the by shared in our mission: is anchored pursue we initiative public service Every of stories the telling by music and culture news, for source radio trusted be the To unique. Southeast Louisiana that make events and the people, places, C=0, M=80, Y=90, K=0 C=100, M=38, Y=0, K=100 C=91, M=51, Y=0, K=0

40 2012 on the air in YEARS area ’s service service wwno’s population of population MILLION 1.6 Manager General Paul Maassen Paul director of operations, hc engineering of operations, director Jessica Robinson Robinson Jessica WWNO broadens horizons and fosters creative thought; ideals which create a community worth living in.” a community create which ideals thought; creative and fosters horizons broadens WWNO "We’re proud to underwrite on WWNO, and support amazing coverage of the world and our backyard. our backyard. and world the of support and coverage amazing on WWNO, underwrite to proud "We’re YOUR PUBLIC RADIO STATION

WWNO is the listener-supported NPR affiliate radio station for and eleven parishes of southeast Louisiana, broadcasting on 89.9 FM, and on KTLN 90.5 FM in the Houma-Thibodaux area. Since 1972, WWNO has played a prominent role in the cultural life of New Orleans and southeast Louisiana.

Known as “the source for NPR news, music and culture,” WWNO’s programs also include jazz and other musical styles, thought-provoking commentary, lively entertainment, and local news and culture, presented on three separate schedules.

Our Mission WWNO serves our communities by broadcasting NPR news, information, $92 classical music, jazz, variety programs, and unique local content. THOUSAND median income of news Our Organization listener WWNO is licensed to and operated by the University of New Orleans as a public service, with oversight by a twenty-member Community Advisory Board. The station employs nine full-time staff, 10-15 part-time, contract, and student staff, and appreciates the help of about forty volunteers.

Community Involvement 344 WWNO aims to be at the heart of the region’s cultural life. We are encouraging THOUSAND cooperative activities among cultural organizations, such as the annual season- opening Culture Collision, which we helped to organize in 2009. We continue population of about orleans parish to help fund and promote a discount admission pass, the Culture Collision Card, a collaborative project of six leading visual, music, and performing arts organizations.

As excellence and impact grow year by year, WWNO consistently ranks among the top five radio stations—commercial and public—on weekday and Saturday mornings, based on Arbitron audience data for Spring and Fall 2011 and Winter 2012.

Each week at least 103,400 people listen to WWNO (cume). Its weekday morning average quarter hour (AQH) is as high as 12,700. (In any fifteen-minute period an average of 12,700 people listen to on WWNO.)

C=0, M=80, Y=90, K=0 NPR CMYK color logo for light background, uncoated stocks Use at any scale C=100, M=38, Y=0, K=100 Downsize the “®” when the using logo on oversized applications C=91, M=51, Y=0, K=0 such outdoor advertising and large exhibit displays audience LISTENERS Livingston (part)Livingston (part) Ascension (part)Assumption a week with wwno HOURS 7.9 the average listener the average spends OUR Tangipahoa Washington LaFourche St. Charles Terrebonne Hancock Hancock Harrison (part) (part) River Pearl Orleans Jefferson Plaquemines St. Bernard St. Tammany NPR CMYK color logo for light background, uncoated stocks NPR CMYK color logo for light background, Use at any scale Downsize the “®” when the using logo on oversized applications such outdoor advertising and large exhibit displays

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other ethnic groups that make Southeast Louisiana one of the most diverse places in the South. places one of the most diverse Louisiana Southeast that make other ethnic groups predominantly white and black, but with a substantial and growing Hispanic population, and a variety of and a variety Hispanic population, growing and black, but with a substantial and white predominantly and lakes—both unite and separate the communities of southeast Louisiana. Ethnically the region is Ethnically the region of southeast Louisiana. the communities and separate unite and lakes—both to rural towns and settlements amid the marshes and pine forests. Expanses of water—rivers, bayous, bayous, Expanses of water—rivers, and pine forests. amid the marshes and settlements towns rural to WWNO’s service area is diverse: from urban neighborhoods in New Orleans, both affluent and poor, poor, Orleans, both affluent and in New urban neighborhoods from is diverse: area service WWNO’s

cume of 5100 in 2009, to 7000 in 2011. 7000 to in 2009, cume of 5100 grown 37% since the spring 2009 Arbitron survey: from a component a component from survey: the spring 2009 Arbitron since 37% grown The African-American component of WWNO’s metro-area audience has audience metro-area of WWNO’s component African-American The of middle- to upper-income, educated populations. educated upper-income, of middle- to noticeable in Jefferson and St. Tammany—both areas with concentrations with concentrations areas and St. Tammany—both in Jefferson noticeable Jefferson 20%, and St. Tammany 10%.) However, membership growth is growth membership 10%.) However, 20%, and St. Tammany Jefferson (Note that in contrast, Orleans has about 17% of the region’s population, Orleans has about 17% of the region’s that in contrast, (Note 59% of WWNO’s members, Jefferson 18.6%, and St. Tammany 13.6%. 13.6%. and St. Tammany 18.6%, Jefferson members, of WWNO’s 59% concentrations of middle- to upper-income, highly educated people. Based on 2010 figures, Orleans had figures, people. Based on 2010 highly educated upper-income, middle- to of concentrations Membership continues to be concentrated in New Orleans, especially in the zip codes with the highest Orleans, especially in the zip codes in New be concentrated to continues Membership station’s membership history is one of steady growth, decline after rebuilding. Katrina, and a steady growth, is one of steady history membership station’s Like most public radio stations, WWNO’s members are a modest fraction of its listeners. However, the However, of its listeners. a modest fraction are members stations, WWNO’s most public radio Like WWNO Membership

Louisiana included: of Southwest Mississippi. Ten parishes, parts of three more, and parts of three Mississippi counties are are counties Mississippi and parts of three more, parts parishes, of three Ten Mississippi. of Southwest The service area for WWNO (and its repeater station, KTLN) covers all of Southeast Louisiana and part Louisiana all of Southeast station, KTLN) covers WWNO (and its repeater for area service The marketing director, the french market corporation the french market director, marketing Amy Kirk Duvoisin Kirk Duvoisin Amy and brings us closer to the locals who love authentic and engaging places, people and events.” and people places, and engaging authentic who love the locals closer to us and brings “WWNO helps the French Market reach New Orleanians in a way that print advertising can’t, can’t, advertising print that way in a Orleanians New reach Market the French helps “WWNO map MAP 1.8 MILLION service area service population of population the wwno/ktln the wwno/ktln 89.9 WWNO 89.9 WWNO / KTLN COVERAGE / WWNO

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and settlements amid the marshes and pine forests. and settlements amid the marshes from urban neighborhoods in the city itself, both affluent and poor, to rural towns towns to rural both affluent and poor, itself, urban neighborhoods in the city from There are few areas in the country that are more diverse than metro New Orleans: New than metro diverse more that are in the country areas few are There parts of three Mississippi counties are included. are counties Mississippi parts of three Louisiana and part of Southwest Mississippi. Ten parishes, parts of three more, and more, parishes, parts of three Ten Mississippi. and part of Southwest Louisiana The service area for WWNO (and its repeater station, KTLN) covers all of Southeast station, KTLN) covers WWNO (and its repeater for area service The Our Service Area Our Service WWNO 89.9FM - UNDERWRITING GUIDELINES

Overview: At WWNO we are governed by regulations and policies pertaining to non-commercial broadcasts adopted by the Federal Communications Commission and the Corporation for . Our listeners value this characteristic as part of what makes public radio unique in sound and substance. It is critical that we provide exceptional programming within a non-commercial, uncluttered and intelligent environment. We aim to keep listeners engaged during breaks, and air underwriting announcements in keeping with our programming values, as well as with FCC requirements. Our underwriters’ support represents a partnership between their organizations and WWNO, and demonstrates their commitment to community service and quality programming.

An announcement must identify, but may not promote, the underwriter, its services, facilities or products. It may not express the underwriter’s views on any matter of public interest or importance, and may not support or oppose any political candidate. Announcements must also be scheduled so as not to interrupt a station’s programs. Along with these legal requirements, underwriting announcements must be in keeping with the non- commercial nature of our station. To maintain the consistency of our sound, all messages are live reads, or are prerecorded by a station voice.

WWNO Underwriting Announcements may: • Describe your business with value-neutral language. • Identify facilities, services, products or product lines (maximum of three items per announcement). • Describe your organization’s mission. In some cases, this may be the mission statement. However, if the language of a mission statement conflicts with the station policies outlined above, we will suggest alternative wording describing your organization’s mission. • Inform the public of events you hold. • Include a corporate slogan, provided it meets guidelines and is not promotional. • Include a physical address or a web address. • Indicate the number of years you have been in business. • Include up to 45 words in addition to the station preface. Each word in a web address counts as one word including “dot.” Each numeral in a telephone number counts a separate word.

WWNO Underwriting Announcements may NOT include: • Qualitative language (e.g., Pulitzer Prize Winner, family owned, board certified, etc.) or state facts that cannot be proven. • Comparative language (e.g., better, best, oldest, largest, etc.) • A call to action (e.g., Visit our store, Order online today, etc.) • An inducement to buy, sell, rent, or lease. • References to price or value. • Personal pronouns (e.g., you, yours, we, ours, etc.) • Contain language advocating political, religious or social causes. • Contain dramatic, shocking or disturbing language.

Editorial Control: As a publicly funded station, WWNO exercises absolute editorial control over underwriting announcement copy and reserves the right to edit copy to conform to station and FCC guidelines. All underwriting announcements are reviewed by the General Manager of WWNO and/or WWNO's legal counsel prior to live airing.