CentralWorld LIVE at Floor eighth Zone Atrium, French Cultural Festival, gathering many exhibitions, the New Event space of 2,430 sq m provide for all performances and many more activities.YWCA type of activities such as brand promotion, events, International Bazaar, in cooperation with diplomatic exhibitions and fairs. wives of international embassy from more than 41 countries around the world. Earth Hour and the Recent Developments world-famous Earth from Above photo exhibition. An ongoing development programme transforms Apart from that, the shopping complex has also CentralWorld into an extraordinary multi- initiated a special outdoor international art exhibition experiential retail and leisure destination. New project, called “Sculpture at CentralWorld”, featuring zones are added to fulfil, as well as expand, the artistic masterpieces created by leading international target group of CentralWorld. artists and exhibited in front of CentralWorld. The CentralWorld introduces a new stylish zone “Sculpture at CentralWorld” project is both aesthetic that will become one of the leading destinations of and meaningful, creating a positive impact on its the world, Groove @ CentralWorld is the flagship viewers and also creating an aesthetic ambience ‘Favourite Mall” for its BK Reader choice’s Awards for the longest glass facade in . Lifestyle, Dining, Gastro Bar and Bridge Line Fashion and atmosphere where people can simply relax 2008 and 2009, voted by the readers of BK Magazine. The Rink Ice-skates - An indoor ice skating rink Landmark at the heart of Bangkok, decorated under and explore the sensations evoked by each art Asia Pacific Property Awards 2009 in association with located at the second floor Forum zone. the Dynamic Landmark concept. It will become a piece. The shopping complex hopes that the arts CNBC Arabiya - under the categories ‘Best Mixed landmark place for nightlife. Shoppers and people will also enhance Bangkok’s visibility and image as a Use Development’ and ‘Best Retail Development’. The Product who love to hang out with friends will enjoy cosmopolitan city that has a distinct space for arts. award is part of the International Property Awards, CentralWorld is an entire shopping street in a mall spending time at CentralWorld as city people from Foreign Visitors (expatriate and tourist) the world’s most prestigious competition dedicated occupying an area of 550,000 sq m of retail space. the morning until late night. CentralWorld has set marketing priorities for its to finding the best real estate professionals across the Behind the name, a real shopping philosophy with foreign visitors, focusing primarily on visitors from globe. Entries were judged by a panel of professionals a balance between the brands that people dream Promotion other Asian countries, followed by visitors from whose collective knowledge of the property industry of buying and a wide range of brands and products CentralWorld has embraced the challenge, to make other continents. Activities are targeted to influence is second to none, and unsurpassed by any other that anyone can afford to buy. itself stand out from other shopping complexes in consumers’ destination choice, using marketing property awards. Anchoring CentralWorld is , Asia’s first the area, and to transform the image of the former strategies to convert awareness into foot traffic. ICSC’s 2012 Best of the Best VIVA Award lifestyle trend-setting mega store with 50,000 square World Trade Centre into CentralWorld. To register Consumer marketing focuses on communicating Honoree – Marketing and ICSC’s 2011 Asia Pacific metres of retail space. A regional fashion hub with the new value of the shopping destination in people’s directly with potential travelers emphasising brand Shopping Centres for Marketing Campaign for Grand seven floors of chic departments, ZEN’s diverse minds it needed to offer something remarkable. This marketing as a deliberate strategy to increase Opening, Expansion and Renovation: Gold Award. sections offer cutting-edge brands. The Japanese was achieved by the use of lifestyle and arts as the awareness of CentralWorld as the largest lifestyle ICSC’s 2010 Best of the Best Award for Design department store, Isetan, offers products that aren’t main vehicles to differentiate CentralWorld from the shopping destination in Bangkok. Its primary and Development. ICSC, the world’s leading available in the rest of Bangkok. rest, making it the Lifestyle Landmark of Bangkok. use is to raise the awareness and interest in association for the shopping centre industry, The shopping complex offers 500 local and A lot of effort has been invested to make CentralWorld, and it is achieved via strong, awarded CentralWorld with First Prize in its highest international stores, attracting the critical mass it this concept come to life: CentralWorld as the consistent brand positioning. annual awards for the world’s best shopping and takes to support “first-in-” brands and a Largest Lifestyle Shopping Destination in Bangkok, Brand marketing and communication, which include lifestyle centres. variety of flagship stores, while maintaining diversity has an unrivalled mix and range of products and three phases: at home, en route and in country. Online Market of price, style and amenities that are equally attractive services to enhance the customer’s shopping marketing destination public relations (including The Thai retail industry is an ever evolving and to families. CentralWorld is home to over 100 experience. The corporate brand promise is to familiarisations) separate promotions for tourists, highly competitive industry that requires a strong restaurants and cafes, offering a spectacular array of give a “rewarding experience” to its customers. called the “Tourist Privilege Programme”, which product offering across a broad range of categories mouth-watering gastronomic delights. It is considered For lifestyle maintenance, it has put a lot of effort entitle tourists to receive up to 70% discount in over and the ability to adapt to the continual changing one of the most varied eateries in Bangkok. There’s a into holding events and activities as well as special hundreds of participating shops and restaurants. needs of discerning shoppers. Learning Centre Thailand Knowledge Park for study, promotions that serve all customers’ lifestyles, Trade marketing focuses on intermediary partnerships, CentralWorld shopping complex is the pre- research and seminars. A Jewellery and Watch Zone ranging from “talk of the town” events, new and hot relationships and cooperative campaigns targeting eminent, mixed-use property, in the heart of that’s home to a breath-stopping array of jewellery product launches, fashion shows, concerts, meet- consumers; building partnerships and relationships Bangkok, designed to be the largest and most and watches from Bangkok’s finest designers. The and-greets with Asian and international superstars, with the key players in the tourist industry and key modern retail landmark in Southeast Asia. complex is also home to the largest outdoor square art exhibitions, travel fairs, education fairs, food and distribution channels, such as hotels, airlines and CPN has evolved into Thailand’s largest and most in Bangkok. 8,000 square metres, that’s ideal for dining events and first-of-its-kind sports events. The retailers in all active markets. The goal is to increase sophisticated developer of retail property. Currently large scale activities both day and night such as stores offer seasonal promotional campaigns like CentralWorld’s exposure in both international the Company owns and manages 23 premium CentralWorld’s New Year Countdown Celebration. Chinese New Year, Summer Promotion Campaign, and domestic arenas and to facilitate cooperative shopping centres, seven office buildings, two Hotels The complex is flanked by a 45-storey 80,000 sq m Mid-year Sale and Journey of Happiness (Christmas marketing with a call to action for the consumer. and two residential condominiums. premium grade office tower; a convention centre and and Year-End Celebrations), to stimulate sales and CPN retail malls are strategically located in highly- meeting complex of 17,000 sq m complementing a create a shopping mood all year-round. Another of Brand Values populated areas nationwide and are close to public 500-room five-star deluxe hotel. CentralWorld’s success stories is the stores’ seasonal CentralWorld offers ‘The renowned world class transportation facilities to generate high traffic into decoration. CentralWorld is the place where people shopping experience’. Being a trend setter and the centres. CPN also designs mixed-use complexes come to take photos with every festive event. The best of the best. It promises to deliver experience integrating office, hotel and convention centre In September 2011 CentralWorld was again stores dedicated the space in front of CentralWorld, beyond expectation. It is the world of surprises functions to complement the shopping centres. awarded two awards from the ICSC at the award or “CentralWorld Square”, as a public space for for all walks of life, a destination of lifestyles. These CPN’s seven office buildings are all integrated within ceremony held in Shanghai. major social gatherings such as Bangkok’s New Year’s values encapsulate its direction and attitude towards the retail complexes. This integration strategy has CentralWorld won the prestigious “Brand of the Countdown Celebration, the biggest countdown its customer. been very successful since it maximises people traffic Year” award for two consecutive years – 2011 and event in downtown Bangkok, which attracts over every day of the week into the shopping centres 2012. 300,000 tourists and local people annually. The www.CentralWorld.co.th and creates high occupancy rates at the offices. complex formed partnerships in government and History private sectors and with international organisations Things you didn’t know about Achievements World Trade Centre was acquired in 2002 and such as the Tourism Authority of Thailand, the CentralWorld is a successful radical reconfiguration renamed CentralWorld, one of the most popular Bangkok Metropolitan Administration, foreign CentralWorld and expansion of a perfectly located but malls in the heart of Bangkok. Its current anchors embassies and the Chamber of Commerce to CentralWorld is the largest shopping complex in underutilised and poorly designed . include two specialty department stores (the one host many great events for tourists and the public Southeast Asia with a size of over 550,000 sq m. It gives Bangkok the real centre that it had been and only in Thailand) – ZEN and Isetan – and other at CentralWorld Square, such as Songkran (Thai CentralWorld generates approximately 150,000 lacking. For casual tourists to the region it’s the mini anchors such as B2S (a books/ stationary New Year) Celebrations, Elle Fashion Week, the footfalls daily, this translates to over 54 million unparalleled shopping destination, for everything retailer), Power Buy (an electronics retailer), Royal Trophy Golf Tournament, The Royal Project visitors per annum. from international luxury brands to entertainment Super Sports (a sporting goods retailer), Thailand Foundation, a project under King Bhumibol’s vision to local handicrafts and food. Knowledge Park, a seventeen screen Cineplex by SF in helping Thai farmers. USA. Fair, in celebration of CentralWorld has over 100 restaurants and cafés, the most eateries offering in Bangkok. Awards - just to name a few. With its world class design it Thai-U S diplomatic relationship, USA Fair with more Reputable BK magazine has awarded CentralWorld as also hosts a 660 metre-long unobstructed frontage, than 70 booths of goods and services. La Fete, Thai- CentralWorld holds over 500 events year.

1 CentralWorld LIVE at Floor eighth Zone Atrium, French Cultural Festival, gathering many exhibitions, the New Event space of 2,430 sq m provide for all performances and many more activities.YWCA type of activities such as brand promotion, events, International Bazaar, in cooperation with diplomatic exhibitions and fairs. wives of international embassy from more than 41 countries around the world. Earth Hour and the Recent Developments world-famous Earth from Above photo exhibition. An ongoing development programme transforms Apart from that, the shopping complex has also CentralWorld into an extraordinary multi- initiated a special outdoor international art exhibition experiential retail and leisure destination. New project, called “Sculpture at CentralWorld”, featuring zones are added to fulfil, as well as expand, the artistic masterpieces created by leading international target group of CentralWorld. artists and exhibited in front of CentralWorld. The CentralWorld introduces a new stylish zone “Sculpture at CentralWorld” project is both aesthetic that will become one of the leading destinations of and meaningful, creating a positive impact on its the world, Groove @ CentralWorld is the flagship viewers and also creating an aesthetic ambience ‘Favourite Mall” for its BK Reader choice’s Awards for the longest glass facade in Bangkok. Lifestyle, Dining, Gastro Bar and Bridge Line Fashion and atmosphere where people can simply relax 2008 and 2009, voted by the readers of BK Magazine. The Rink Ice-skates - An indoor ice skating rink Landmark at the heart of Bangkok, decorated under and explore the sensations evoked by each art Asia Pacific Property Awards 2009 in association with located at the second floor Forum zone. the Dynamic Landmark concept. It will become a piece. The shopping complex hopes that the arts CNBC Arabiya - under the categories ‘Best Mixed landmark place for nightlife. Shoppers and people will also enhance Bangkok’s visibility and image as a Use Development’ and ‘Best Retail Development’. The Product who love to hang out with friends will enjoy cosmopolitan city that has a distinct space for arts. award is part of the International Property Awards, CentralWorld is an entire shopping street in a mall spending time at CentralWorld as city people from Foreign Visitors (expatriate and tourist) the world’s most prestigious competition dedicated occupying an area of 550,000 sq m of retail space. the morning until late night. CentralWorld has set marketing priorities for its to finding the best real estate professionals across the Behind the name, a real shopping philosophy with foreign visitors, focusing primarily on visitors from globe. Entries were judged by a panel of professionals a balance between the brands that people dream Promotion other Asian countries, followed by visitors from whose collective knowledge of the property industry of buying and a wide range of brands and products CentralWorld has embraced the challenge, to make other continents. Activities are targeted to influence is second to none, and unsurpassed by any other that anyone can afford to buy. itself stand out from other shopping complexes in consumers’ destination choice, using marketing property awards. Anchoring CentralWorld is ZEN, Asia’s first the area, and to transform the image of the former strategies to convert awareness into foot traffic. ICSC’s 2012 Best of the Best VIVA Award lifestyle trend-setting mega store with 50,000 square World Trade Centre into CentralWorld. To register Consumer marketing focuses on communicating Honoree – Marketing and ICSC’s 2011 Asia Pacific metres of retail space. A regional fashion hub with the new value of the shopping destination in people’s directly with potential travelers emphasising brand Shopping Centres for Marketing Campaign for Grand seven floors of chic departments, ZEN’s diverse minds it needed to offer something remarkable. This marketing as a deliberate strategy to increase Opening, Expansion and Renovation: Gold Award. sections offer cutting-edge brands. The Japanese was achieved by the use of lifestyle and arts as the awareness of CentralWorld as the largest lifestyle ICSC’s 2010 Best of the Best Award for Design department store, Isetan, offers products that aren’t main vehicles to differentiate CentralWorld from the shopping destination in Bangkok. Its primary and Development. ICSC, the world’s leading available in the rest of Bangkok. rest, making it the Lifestyle Landmark of Bangkok. use is to raise the awareness and interest in association for the shopping centre industry, The shopping complex offers 500 local and A lot of effort has been invested to make CentralWorld, and it is achieved via strong, awarded CentralWorld with First Prize in its highest international stores, attracting the critical mass it this concept come to life: CentralWorld as the consistent brand positioning. annual awards for the world’s best shopping and takes to support “first-in-Thailand” brands and a Largest Lifestyle Shopping Destination in Bangkok, Brand marketing and communication, which include lifestyle centres. variety of flagship stores, while maintaining diversity has an unrivalled mix and range of products and three phases: at home, en route and in country. Online Market of price, style and amenities that are equally attractive services to enhance the customer’s shopping marketing destination public relations (including The Thai retail industry is an ever evolving and to families. CentralWorld is home to over 100 experience. The corporate brand promise is to familiarisations) separate promotions for tourists, highly competitive industry that requires a strong restaurants and cafes, offering a spectacular array of give a “rewarding experience” to its customers. called the “Tourist Privilege Programme”, which product offering across a broad range of categories mouth-watering gastronomic delights. It is considered For lifestyle maintenance, it has put a lot of effort entitle tourists to receive up to 70% discount in over and the ability to adapt to the continual changing one of the most varied eateries in Bangkok. There’s a into holding events and activities as well as special hundreds of participating shops and restaurants. needs of discerning shoppers. Learning Centre Thailand Knowledge Park for study, promotions that serve all customers’ lifestyles, Trade marketing focuses on intermediary partnerships, CentralWorld shopping complex is the pre- research and seminars. A Jewellery and Watch Zone ranging from “talk of the town” events, new and hot relationships and cooperative campaigns targeting eminent, mixed-use property, in the heart of that’s home to a breath-stopping array of jewellery product launches, fashion shows, concerts, meet- consumers; building partnerships and relationships Bangkok, designed to be the largest and most and watches from Bangkok’s finest designers. The and-greets with Asian and international superstars, with the key players in the tourist industry and key modern retail landmark in Southeast Asia. complex is also home to the largest outdoor square art exhibitions, travel fairs, education fairs, food and distribution channels, such as hotels, airlines and CPN has evolved into Thailand’s largest and most in Bangkok. 8,000 square metres, that’s ideal for dining events and first-of-its-kind sports events. The retailers in all active markets. The goal is to increase sophisticated developer of retail property. Currently large scale activities both day and night such as stores offer seasonal promotional campaigns like CentralWorld’s exposure in both international the Company owns and manages 23 premium CentralWorld’s New Year Countdown Celebration. Chinese New Year, Summer Promotion Campaign, and domestic arenas and to facilitate cooperative shopping centres, seven office buildings, two Hotels The complex is flanked by a 45-storey 80,000 sq m Mid-year Sale and Journey of Happiness (Christmas marketing with a call to action for the consumer. and two residential condominiums. premium grade office tower; a convention centre and and Year-End Celebrations), to stimulate sales and CPN retail malls are strategically located in highly- meeting complex of 17,000 sq m complementing a create a shopping mood all year-round. Another of Brand Values populated areas nationwide and are close to public 500-room five-star deluxe hotel. CentralWorld’s success stories is the stores’ seasonal CentralWorld offers ‘The renowned world class transportation facilities to generate high traffic into decoration. CentralWorld is the place where people shopping experience’. Being a trend setter and the centres. CPN also designs mixed-use complexes come to take photos with every festive event. The best of the best. It promises to deliver experience integrating office, hotel and convention centre In September 2011 CentralWorld was again stores dedicated the space in front of CentralWorld, beyond expectation. It is the world of surprises functions to complement the shopping centres. awarded two awards from the ICSC at the award or “CentralWorld Square”, as a public space for for all walks of life, a destination of lifestyles. These CPN’s seven office buildings are all integrated within ceremony held in Shanghai. major social gatherings such as Bangkok’s New Year’s values encapsulate its direction and attitude towards the retail complexes. This integration strategy has CentralWorld won the prestigious “Brand of the Countdown Celebration, the biggest countdown its customer. been very successful since it maximises people traffic Year” award for two consecutive years – 2011 and event in downtown Bangkok, which attracts over every day of the week into the shopping centres 2012. 300,000 tourists and local people annually. The www.CentralWorld.co.th and creates high occupancy rates at the offices. complex formed partnerships in government and History private sectors and with international organisations Things you didn’t know about Achievements World Trade Centre was acquired in 2002 and such as the Tourism Authority of Thailand, the CentralWorld is a successful radical reconfiguration renamed CentralWorld, one of the most popular Bangkok Metropolitan Administration, foreign CentralWorld and expansion of a perfectly located but malls in the heart of Bangkok. Its current anchors embassies and the Chamber of Commerce to CentralWorld is the largest shopping complex in underutilised and poorly designed shopping mall. include two specialty department stores (the one host many great events for tourists and the public Southeast Asia with a size of over 550,000 sq m. It gives Bangkok the real centre that it had been and only in Thailand) – ZEN and Isetan – and other at CentralWorld Square, such as Songkran (Thai CentralWorld generates approximately 150,000 lacking. For casual tourists to the region it’s the mini anchors such as B2S (a books/ stationary New Year) Celebrations, Elle Fashion Week, the footfalls daily, this translates to over 54 million unparalleled shopping destination, for everything retailer), Power Buy (an electronics retailer), Royal Trophy Golf Tournament, The Royal Project visitors per annum. from international luxury brands to entertainment Super Sports (a sporting goods retailer), Thailand Foundation, a project under King Bhumibol’s vision to local handicrafts and food. Knowledge Park, a seventeen screen Cineplex by SF in helping Thai farmers. USA. Fair, in celebration of CentralWorld has over 100 restaurants and cafés, the most eateries offering in Bangkok. Awards - just to name a few. With its world class design it Thai-U S diplomatic relationship, USA Fair with more Reputable BK magazine has awarded CentralWorld as also hosts a 660 metre-long unobstructed frontage, than 70 booths of goods and services. La Fete, Thai- CentralWorld holds over 500 events year.

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