Playnetwork Business Mix Descriptions
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Music & Messaging Business Mix Descriptions 50’S TO EARLY 60’S PRODUCER: Leroy ERA: Classic DESCRIPTION: All tempos and styles that had hits during the heyday of the 50's and into the early 60's, including some country as well. REPRESENTATIVE ARTISTS: Elvis, Fats Domino, Steve Lawrence, Brenda Lee, Dinah Washington, Frankie Valli and the Four Seasons, Chubby Checker, The Impressions APPEAL: People who can remember and appreciate the major musical moments from this era. FEEL: All tempos MARKETING STRATEGY: Hamburger/Soda Fountain themed cafes, period themed establishments, bars, pizza establishments, and REPRESENTATIVE ARTISTS: The Eagles, Elton John, clothing stores. Stevie Wonder, Jackson Brown, Gerry Rafferty, COMPATIBLE MUSIC STYLES: Jukebox classics, Chicago, Doobie Brothers, Brothers Johnson, Alan Donut House Jukebox, Funtime Oldies, Innocent Parsons Project, Jim Croce, Joni Mitchell, 40‟s, 50‟s, & 60‟s. Sugarloaf, Steely Dan, Earth Wind & Fire, Paul Simon, Crosby, 60’s TO EARLY 70’s Stills Nash, Creedence Clearwater Revival, Average White Band, Bachman, Turner PRODUCER: Leroy Overdrive, Electric Light Orchestra, Fleetwood ERA: Classic Mac, Guess Who, Billy Joel, Jefferson Starship, DESCRIPTION: Good-time pop and rock legends Steve Miller Band, Carly Simon, K. C & The from the mid 60‟s through the early to mid 70‟s Sunshine Band, Van Morrison. that marked the end of an era. All solid hits and FEEL: A warm blanket of familiar music that quality album cuts so vital to this period. helped define the analog sound of the 70s – REPRESENTATIVE ARTISTS: Three Dog Night, including the one hit wonders and the best Supremes, Badfinger, Simon & Garfunkel, Herb known singer-songwriters and bands of the Alpert & the Tijuana Brass, Beach Boys, Animals, decade. Chicago, Byrds, Creedence Clearwater Revival, APPEAL: Wide appeal to boomers and lovers of Neil Diamond, Donovan, Four Tops, Aretha iconic pop, rock and oldies. Franklin, Grass Roots MARKETING STRATEGY: Period-themed, fast FEEL: A feel-good mixed tempo and energy with casual dining, burger & brew, pizza, lunchtime a mixed bag of oldies, typical of Top 40 radio in almost anywhere. this period. COMPATIBLE MUSIC STYLES: Adult Alternative, APPEAL: Wide appeal to boomers and 2nd Classic Rock, 60s to Early & 70s, Casual Country generation lovers of oldies who have grown up with their parents‟ music or had exposure to oldies ACID JAZZ radio. Everybody loves the great oldies! MARKETING STRATEGY: Period themes, burger & PRODUCER: Spencer brew & pizza, bars, happy hour ERA: 90s – today COMPATIBLE MUSIC STYLES: Fun-time Oldies, DESCRIPTION: The Jazz sound inspired by retro Classic Rock, 70‟s Mix funk, Hip-hop beats and Brazilian & Latin grooves. Starting in the UK, this movement 70’S MIX spread worldwide through DJ/Producers and live bands that help to create the modern PRODUCER: Tom “Acid Jazz” vibe. A touch of original 70‟s Jazz- ERA: 70‟s funk from the masters who founded this great DESCRIPTION: An 8-track flashback of great sound are also sprinkled into the mix. music from the 70s designed to inspire memories REPRESENTATIVE ARTISTS: Greyboy, Thievery for everyone. Featuring hits and historically Corporation, Brand New Heavies, Naked Music significant album cuts from the “Far Out!, Bob NYC, Roy Ayers, Chris Bangs, James Taylor Newhart, Sanford & Sons” Era. Quartet, Soulstance, Incognito, Outside, 051510 Abstract Truth, Truby Trio, Groove Collective, conversation, quality goods and a variety of Gota, Slide Five, Quantic Soul Orchestra, quality adult rock. Sharpshooters and others. MARKETING STRATEGY: Active establishments FEEL: Funky beat-oriented jazz sounds. Energy including casual dining, cafes, bars, pubs, varies from laid-back, head nodding‟ to high- coffee/espresso, bookshops, and alternative energy dance-floor fillers. clothiers/boutiques home furnishings/accessories. APPEAL: Very broad appeal from stylish youth COMPATIBLE MUSIC STYLES: Classic Rock, Modern and hipper adults to nightclub fans and Rock Alternative, Electric Blues, Mainstream Rock, musicians. Adult Pop - Upbeat, 70s Mix, Americana, Totally MARKETING STRATEGY: Fashion retail and Awesome 80s. accessories, lifestyle stores, cultural hubs, cafes, trendy bars, high energy/volume restaurants, ADULT ALTERNATIVE (Recurrent) Xtreme Sports and accessories, modern DESCRIPTION: Adult Alternative Recurrent Hits furniture showrooms, hair salons. from the past one to two years. (See Adult COMPATIBLE MUSIC STYLES: Stylish Pop, Smooth Alternative for full description and access to more Jazz & Vocals, Urban Adult - Upbeat, and Club content) & Dance. ACOUSTIC VOCALS & INSTRUMENTALS ADULT ALTERNATIVE (Top Plays) DESCRIPTION: Adult Alternative Hits from the past PRODUCER: Leroy year. (See Adult Alternative for full description ERA: 70s – today and access to more content) DESCRIPTION: The acoustic side of pop and adult alternative from singer/songwriters and instrumentalists in the jazz and acoustic, new age genre. Lots of acoustic guitars and piano. ADULT ALTERNATIVE - LIMITED SELECTION REPRESENTATIVE ARTISTS: James Taylor, Crosby, Please Note: This new mix may contain many cuts Stills, Nash & Young, Paul Simon, Ottmar Liebert, that do not exist yet on the C400 Hard Drive. An Cat Stevens, Joni Mitchell, Eagles, Leo Kottke, update disc or network broadcast may be Linda Ronstadt, Will Ackerman, Bob Dylan, Shawn required to fulfill adequate song inventory. Colvin, Norah Jones, Ray LaMontagne, Jack Johnson, Josh Ritter. FEEL: Mellow to moderate with an organic feel, ADULT ALTERNATIVE FOR DIVAS appropriate for a relaxed, natural setting and wood décor. Wears well over the course of a PRODUCER: Sean relaxing day. ERA: 70‟s – Today APPEAL: Conservative, multi-generational, safe, DESCRIPTION: "AAA For Divas" is an eclectic mix conservative, family, mass appeal. MARKETING STRATEGY: Family restaurants & of female singer/songwriters, female pop and adult alternative. Though not all of the artists steakhouses, general public, on-hold, contained in this mix are female, all of the waiting/common areas, grocers, drug stores, selections have female appeal (no hard rock spas, medical, office building, malls, nature shops, garden supplies and plants, environmental or hip hop). Though there's a strong emphasis on contemporary music, this mix does offer settings or viewpoints. some classic selections from the 70s, 80s and COMPATIBLE MUSIC STYLES: Adult Alternative, Soft Pop, Smooth Jazz & Vocals, Baroque & Chamber, 90s. Smooth Jazz Instrumentals. REPRESENTATIVE ARTISTS: Alicia Keys, Coldplay, U2, Aretha Franklin, Maroon 5, Amy Winehouse, Ben Harper, Madonna, Lenny Kravitz, Van ADULT ALTERNATIVE Morrison, En Vogue, Sheryl Crow FEEL: Fun, upbeat and empowering to women. PRODUCER: Tom APPEAL: Demographically "Adult Alternative For ERA: 70s – today Divas" will offer broad appeal to both young DESCRIPTION: A casually, progressive variety of and old (covers nearly four decades of music). modern adult rock classics and time honored MARKETING STRATEGY: Female fashion progressive album rock tracks with a dash of retailers, beauty salons and personal care motivating blues and reggae in a moderate to products and services or just any female- lively energy. oriented business that wants to spice up the REPRESENTATIVE ARTISTS: Snow Patrol, R.E.M., KT energy. Tunstall, Coldplay, Beck, Los Lonely Boys, U2, John COMPATIBLE MUSIC STYLES: Adult Pop Upbeat, Hiatt, Sheryl Crow, Elvis Costello, Jack Johnson, Pop Divas, Adult Alternative, Women in Song Stevie Ray Vaughan, Nada Surf, Rolling Stones, all have cross over artists and compatibility. Guster, Los Lobos, Counting Crows, Ryan Adams, Pretenders, Dave Matthews, Bob Marley, Wilco, ADULT CONTEMPORARY Van Morrison, David Byrne, Lucinda Williams, Tom Petty PRODUCER: Traci FEEL: Lively, with some moderation, rootsy current, accessibly hip. ERA: 70‟s – Today DESCRIPTION: A comfortable blend of eclectic, APPEAL: For the educated, discerning customer contemporary music for mainstream, mature who seeks a cool place to hang, good listening in a public forum. This music mix is 061010 relaxed and conservative featuring the latest, ADULT POP - SOFT (Recurrent) adult contemporary hits of yesterday and today. DESCRIPTION: Adult Pop Soft Recurrent Hits from REPRESENTATIVE ARTISTS: Kelly Clarkson, John the past one to two years. (See Adult Pop Soft for Mayer, Everything But The Girl, Taylor Swift, full description and access to more content) Daughtry, Natasha Bedingfield, Chris Rice, Ingrid Michelson, Keith Urban, Vanessa Carlton, Michael McDonald, Michelle Branch, Paul Simon, KT ADULT POP - SOFT (Top Plays) Tunstall, Elton John, Carrie Underwood, James Taylor, Kimberly Locke, Marc Anthony, LeAnne DESCRIPTION: Adult Pop Soft Hits from the past Rimes, Billy Joel, Faith Hill, Ryan Cabrera, Shawn year. (See Adult Pop Soft for full description and Colvin access to more content) FEEL: Lively, moderate-to-upbeat APPEAL: Family, public forum ADULT POP - SOFT - LIMITED SELECTION MARKETING STRATEGY: Grocery stores, large Please Note: This new mix may contain many cuts department stores, casual shopping, casual that do not exist yet on the C400 Hard Drive. An family dining, shopping centers, common areas update disc or network broadcast may be COMPATIBLE MUSIC STYLES: Adult Pop - Soft, Fun- required to fulfill adequate song inventory. Time Oldies, Top 40 Hits, Adult Alternative, Adult Pop – Upbeat ADULT POP - UPBEAT ADULT CONTEMPORARY (Recurrent) PRODUCER: Leroy DESCRIPTION: Adult Contemporary Recurrent Hits ERA: 60‟s - Today from the past one