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JEL classification:Z3 tourism, touristattraction,-basedzoo,zootypology Keywords definition. this articleistointroduce anddiscussproblematic approaches towhatzoosare andtosuggestauseofwider designed aspopularanimal-basedattractionswhere liveinunsuitableconditions.Theprincipalaimof there isa andnaturalisticzoosorientedonconservation,buttherelarge numberofmodern are alsomanyzoos of zoosbutalsoabouttheco-evolutionalongsidemanytypeszoos.Nowadays,there isnodoubtthat ment andrelated legislation.Zoosare historicallyandsociallydetermined.We cantalknotonlyabouttheevolution major methodologicalproblem fortheresearchactually thezooisposesa analysisaswellforthezoomanage- of zootourism.However, there are different definitionsofa zoo. Thiswiderangeofpossibleapproaches towhat places where animalsare kept,butalsoasplacesfrequented bylargenumbersofpeople.This iswhywetalk are oneofthemostvisitedtouristattractionsworldwide -weshouldperceive them,therefore, notonlyas Abstract cjot-2018-0008. Nekolný, L.,&Fialová,D.(2018).ZooTourism: WhatActuallyIsaZoo?CzechJournalofTourism, 7(2),153–166.DOI:10.1515/ Prague, CzechRepublic Department ofSocialGeographyandRegionalDevelopment,FacultyScience,CharlesUniversity e-mail: [email protected], dana.fi[email protected] Lukáš Nekolný/DanaFialová Zoo Tourism:WhatActuallyIsaZoo? (153—166) | CZECH JOURNAL OFTOURISM 02 /2018

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Introduction Localisation preconditions are one of the basic principles of tourism. They apply also to tourist attractions that are the reason why tourists and same-day visitors come to a tourist destination (Kušen, 2010). Localisation preconditions may have various forms and many authors have attempted to classify them (e.g., Kruczek; 2014, Kušen, 2010; Swarbrooke, 2002). The easiest way to do so is to classify them as being either natural or anthropogenic/cultural-historical (Mariot, 2000). Today, zoos are an important segment of the tourism industry being one of the most frequented tourist attractions (e.g., Woods 2002; Baratay & Hardouin-Fugier, 2004; Fialová & Nekolný, 2015) as they combine both natural and anthropogenic features. Moreover, they can be viewed not only as tourist or

ARTICLES visitor attractions, but also as leisure facilities (Turley, 1999). Zoos are all over the world. Their significance for is reflected in the existence and development of Zoo studies. These studies are an interdisciplinary scientific field, giving space to topics such as different forms of zoos, their development in relation to the evolution of the society, the relationship between man and animals, architecture, heritage or tourism (Holtorf, 2008). In addition, zoos are also subject to research, e.g., in archaeology as studying the material culture involves changes in the use of buildings over time (e.g., an animal pavilion is transformed into an educational one). Most stud- ies see zoos as leisure-time and tourist destinations. Nevertheless, no one has paid at- tention to zoos as tourist attractions for a long time, as noted by Turley (2001) or Frost (2011). It was not until the 1970s when the first studies on zoos as tourist attractions were published in the (Turley, 2001). Mason (1999) even emphasized that most papers on tourist destinations and tourism in general, including urban tourism (most, especially traditional, zoological gardens are located in urban conglomerations), mentioned zoos only marginally. Hence, he published an article with a fitting title Zoo Tourism: The Need for More Research (Mason, 2000). It was in the early 2000s when a number of papers on this matter started to be published. They can still be taken as fundamental for the study of zoos (not only) in view of tourism. They include, among others, studies by Shackley (1996), Kisling (2001), Mizicko and Bell (2001), or Higginbot- tom (2004). One of the latest and more complex publications is Zoo Tourism (Frost, 2011). Many papers, however, would now need updating since they may, to a certain degree, be a product of their time. The system of zoos is developing fast and more and more facilities are being established.

Methodology The key research question is what exactly the zoo is? In other words, what is its definition or how can the zoo be described? It is a principal methodological issue for any research conducted with respect to this subject. It allows us to see the zoos more as a system, not merely as specific places. There are traditional zoos with a very high number of visitors, but smaller zoos can satisfy smaller demand. Therefore, it was necessary to review, evalu- ate and verify the interdisciplinary scientific literature on this issue and zoo databases,

154 | CZECH JOURNAL OF TOURISM 02 / 2018 | (153—166) tion“ (Beardsworth & Bryman, 2001,tion“ (Beardsworth & Bryman, p.87). institutional locationofwildanimalpresenta- “primary oftourism, thezooisa In terms this case,neitheristhere a difference madebetween ‘exotic’ and‘non-exotic’ animals. owns captive andmaintains wildanimalsunderthedirection ofa professional In staff. 2018)of ZoologicalGardens (AZA, institution, which thatthezooisapermanent states ties thatkeep speciesconsidered exotic area. TheAmericanAssociation intheparticular in many ways ofacreage, (interms numberofspecies,orvisitors) withfacili- Moreover, there are alsozooswith mostly localspeciesofanimalsthatare comparable in Czechia)keep animals thatmay beconsidered exotic, for example, inLatinAmerica. speakingcountriesor‘forestmon inCentral (e.g.,wildparks inGerman zoos’ meaning of‘anexotic animal’differs from region to region. Facilities withspeciescom- cies are kept. For however, anexpert, orrather, thisisnot true, itshouldnot be.The visitor may Anordinary where seethezooasa exotictheir originalhabitat. facility spe- why thezoos shouldonlybea place for exotic animals,thatis,specieskept away from then: shouldthere beonlyexotic animals inthezoo?Thiscouldspark a discussion on (2013) claimthatthezooisa collection ofexotic animalsincaptivity. We have to ask it from non-publicdomestic animalbreeding. However, Hosey, Melfi,andPankhurst opentoclear thenthatthezooisanexhibition thepublic,andthisdistinguishes facility keeps, anddisplays animals(Habel&Mroczkowski, 2015). Basedonthisdefinition,itis speaking, wezoological garden. Generally cansay thatthe zooisa thatbreeds, facility fromprofessional a difference pointofviewa should bemadebetween the zooand ple (atleast for marketing theword purposes), ‘zoo’isusedfor majorzoologicalgardens, 2001). Today, interminology.shift abouta we Whileintitlesto keep cantalk thingssim- made theword really popularwasthesong‘Walking intheZooonSunday’ (Kisling ling (2001), thisabbreviation just asapopularnick-name. wasfirst usedinBritain What The word ‘zoo’originated asanabbreviation oftheword ‘zoological’.According to Kis- What doestheword ‘zoo’mean? questions isacomplex andgoals. system oftasks isused?Howterminology many zoosisitpossibleto identify?Trying to answer these rily domestic speciesbecalled?Whatdifferent forms dothezoostake andwhy? What definition. Thefollowing questions arise:Whatshouldfacilitieswithonlylocalorprima- check for possiblediscrepancies. and thedifferent forms they cantake. Theirforms andnameswere thencompared to Thezooswerementation). classifiedinorder to findoutbasicdifferences between them presentedincluding various topics, were identifiedanddocumented (incl.photo-docu- in thispaper. Duringthesevisits,approaches ofthese‘zoos’aswell astheirexhibits, whichprovidedthis article, basisfor afundamental themethodological approach used some casesrepeated) of247 European zoosinthelast 10 years by oneoftheauthors to gainbasicknowledgewhat thezoois,itwasnecessary ofrelated (in legislation.Visits especially from tourism pointofview. Inorder to ata arrive of wider understanding Criteria taken role into play consideration whensearching animportant for thezoo -VLÈÝ/FLPMOâ%BOB'JBMPWÈt (153—166) | CZECH JOURNAL OFTOURISM Zoo Tourism: WhatActuallyIsaZoo? 02 /2018

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Next issue that arises is how to classify the facilities that endeavour to present domes- ticated and/or conserve rare species of domestic animals. The Worldwide Zoo Database (WZD), for instance, defines the zoos as “expert scientific or educational facili- ties of long-term character, which breed species of wild animals or domesticated animals by exposure way for reasons of education or for preservation and conservation of animal species“ (WZD, 2018).

Zoo definition and related legislation The law also may define zoos in many different ways. Therefore, what experts consider

ARTICLES to be the zoo does not necessarily need to be the zoo as defined by the law. For instance, in Czechia the zoos are defined by the Act 162/2003 Coll. on the conditions for the operation of zoological gardens and amendment to some laws (The Zoological Gardens Act). Under this Act, “the zoo means a permanent establishment in which wild animals or also domestic animals, are kept and displayed to the public for at least 7 days in a cal- endar year”. The key stipulations follow this basic definition – e.g., that or pet shops are not considered zoos, just as “ and terrariums, expositions or other exhibition facilities, that breed and keep fewer than 20 species of wild and , which are part of a facility whose chief goal is not to display wild animals for the public” and “facilities to breed and keep animals that serve special purposes, especially rescue stations, rescue centres, facilities for breeding game animals and farm-breeding facilities”. According to this Act 162/2003 Coll., the zoo is neither “a facility for breed- ing and keeping wild animals that keeps fewer than 20 species of wild mammals and birds while displaying these animals to the public free of charge, especially for the pur- poses of educating or enlightening the public by providing information on the species displayed, on their and their role in the ecosystem”. Therefore, an , terrarium, or a zoo, establishments that have noth- ing in common with a garden (in terms of its external premises) can be named a zoo- logical garden. This would be the broader sense of the word ‘zoo’ (although with clearly stipulated norms). From a professional point of view, some licensed zoos should not be considered zoological gardens but rather zoos, or animal-based attractions or facilities. On the other hand, the Czech law does not include such facilities as rescue centres/ sanctuaries that frequently display valuable species among zoos (e.g., Makov near Písek in Czechia). Moreover, usually a group of ‘better zoos’ that meet certain criteria are se- lected for purposes of a legal definition. There are many facilities in Czechia, however, that meet similar criteria to those that are licensed and yet do not have an official licence (e.g., Přírodovědecké centrum Hradec Králové – namely Natural Science Center, in fact terrarium without a licence, vs. Terarium Praha, licensed – yet both facilities dispose of a similarly-sized exhibition area and specialise in ). For this reason, similar selec- tion of zoos for the purposes of the legal definition is of little scientific value and zoos should be defined using generally applicable abovementioned professional definitions.

156 | CZECH JOURNAL OF TOURISM 02 / 2018 | (153—166) can appealto thepublicatlarge. dynamicand andsocialelements;thatare, human,cultural, ralistic), furthermore, are institutions (Hallman &Benbow, socio-cultural 2007)(ornatu- thatcombinenatural zoos thatdisplay thehighest numberoftheseadditionaltopics. Thisimplies thatzoos Figure 1withanexample from Germany).Typically, itisthecaseofmost developed Therefore, we cansay thatsomezooscreate ofanopen-airmuseum(see a specific type cultureopment ofzoosingeneral, andarchitecture, orpeoplefrom other countries. blur. Zoosexhibit extinct animals,,andnature, ofthezooarea, the history devel- these topics closeto are eachother. very Thus,theborders between to themmay start – live animalsbeingonlyoneofthem–iscontinuouslyincreasing. Naturally, someof 1999;Bryman, Gelná&Fialová 2011). topics Thenumberofvarious thatare presented These authors,therefore,historical lookata relationship ofzoosandthemeparks (e.g., Some authorsperceive zoosas theme parks becausezoos,too, present specific themes. Zoo asthemeparks as perceived by Vaníček (2012) andPásková orZelenka (2002). tourism,defined asman-created, ofcultural oranthropogenic, part cultural attractions, that zoosdisplay , thesefacilitieshave beenformed by manandcan therefore be for experience, tourism crucial andmemorable demand.Despite thefact entertaining (animals inthezoo)andaudience.Whatismore, they both endeavour to provide an compares zoosto theatres asthey are both tiedto a specific place,andrely onactors 1994; andchangingnumbersofvisits.Polakowski 2004) (1989), ontheother hand, (e.g.,Rabb, number ofzoodevelopment typologies relationship, whichalsoappearsina development dynamicsofthehuman-nature asitcontains such. Thisideaisimportant that reflects changesintherelationship amonghumanbeings,animalsandnature as ing live animals.HallmanandBenbow abouta (2006)talk ofa type landscape cultural they are man-created messagesby landscapesthatpassonsocialandcultural present- zoos to institutions thatdonot becultural represent nature assuch.Hebelieves that animals andnature. Zoos,however, Anderson(1995) are socialconstructs. understands monuments present andinterpret way, ourpast ina certain zoospresent andinterpret education, andrecreation ofpeople.Axelsson andMay (2008)claimthatwhilehistorical ance may differ. ofendangered species,scienceandresearch, They are: conservation andeducationalfacilities,whichhavecultural four whiletheirperform- principaltasks, their basicfunctionsmay bementioned.Vobruba (1998) thatzoosare states specialised concept thatgoesdeeperandcancapture theessenceofexistence ofzoosand In additionto therelatively obvious definitionsprovided andgeneral above, another Zoo aspartofculturaltourism -VLÈÝ/FLPMOâ%BOB'JBMPWÈt (153—166) | CZECH JOURNAL OFTOURISM Zoo Tourism: WhatActuallyIsaZoo? 02 /2018

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Figure 1 Example of zoo ‘open-air ’ exhibit – Tibetan village in Görlitz Zoo (D) ARTICLES

Source: Lukáš Nekolný

Zoo diversity Gregory et. al. (2009) indicate that the development of zoos from (zoological facilities physically separating animals into , a principle of superiority over nature) into modern zoos has shifted from displaying a wide range of species towards a certain specialisation, thanks to which it is now possible to keep and breed socially natural groups of selected species. This is connected with a differentiation and diversification of zoos in the 21st century. From the tourism point of view, zoos are defined as an animal- based attraction or animal attraction (e.g., Mason, 2000). Woods (1998) uses the term captive environments, and within this category, she differentiates between zoos, sanctu- aries, and wildlife parks. Woods (2002) uses the term captive wildlife settings, wildlife settings stressing their importance as a segment of wildlife tourism, which is mentioned also by Higginbottom (2004). Tribe (2004) claims that, despite their variation in com- position and naming, it is appropriate to use the term zoo for all captive wildlife institu- tions. According to Higginbottom (2004, p. 39), the zoo is also “the most widespread and available form of wildlife tourism in the world being marketed across all cultures and socio-economic levels”. The whole segment of displaying animals in with respect to tourism is called zoo tourism (Frost, 2011). The specific label of this segment

158 | CZECH JOURNAL OF TOURISM 02 / 2018 | (153—166) rate oflarge sitesrate withhighercapacities.Nevertheless, they alsoconstitute animportant rising. Theirattendance asthey rate are smallersites often islower thantheattendance The attendance oftheseinstitutions andfacilitiesas of newtourist hasbeen attractions ological gardens) butalsoinform ofthementionedaquariums orother animal houses. itdifferently.though eachofthemunderstands zoos. TheWZD(2018) andAZA(2018) onthisbasicdescription even further elaborate level. Alltheabove thatanimalsare mentioneddefinitionsstate kept anddisplayed in problems zoo. Thesetranslation canalsocausedifficultiesonaninternational a termed park). Althoughinthiscasea referredfacility to inCzechmay as‘obora’ infactbe of zoos,‘Wildgehege’would defacto bea mini-zoo ora ‘forest zoo’(meaninga wildlife might bea variety small zoowithlocalspeciesofanimals.InCzechlanguage,outa (a as‘obora’ ora game preserve ‘Wildgehege’ istranslated deer park) althoughthesite en to bedifficultto into translate other languages:e.g.,from when Czechto German and displaying beingthemethod. Thisleaves hasprov- Theterm outgamepreserves. zoo shouldkeep thepurpose animalsand alsobeopento thepublic; serving character, (permanent) term whichexcludes travelling animalshows andcircuses. The placeandlong- criteria,permanent e.g.,a but alsoanumberofadditionalfundamental &Kacerovský,Hanzelka, 2010; Sheridan,2016). other hand,there are zoologicalgardens witha ofa status garden (Chytrá,botanical Braverman (2011)types. emphasizes thatonlysomezoosare gardens butthat,onthe these are referred to by Woods (1998), e.g.,not onlythesealsanctuaries,but alsoother Nonetheless, ofzoos,suchassanctuaries; types hedoesnot explicitly mentioncertain A waspresented description oftypology by graphical well-arranged Schackley (1996). nature, policiesandfunctions,zooscanbeputinto a number of categories ortypes. Petzold andSorge(2012), LesZoosdansleMonde(2018). orthedatabase Basedontheir countries–Zoo-infos.dethe website zoosintheGerman-speaking (2017), concerning facilities for displaying canalsobefound animals”.Inspiration intheclassificationon andspecialised parks orhouses,,,butterfly houses,, birdgardens, , orreptile zooparks, minizoos,publicaquariums, terrariums, semi-zoos. Italsospecifieswhichzoosmay –“zoological beincludedinthedatabase typology, a simple classificationaccording to given criteria into zoosandtheso-called aquariums, anddolphinariums.Theabove mentionedWZD(2018) hasitsown database logical gardens – where they give a list oftheirspecialisations,zoologicalparks, safari, Šír (1984) atschoolsspecialisedinthefield:mini-zoos,zoo- wasusedandalsotaught Sinha, 2008).Informer Czechoslovakia, thefollowing classificationby and Dobroruka functions(Catibog- ed for thepublic,witheducational,scientific,andconservationist andother collectionsofanimalsprimarilyintend- insectariums, parks, terrariums, how widethesegmentis:zoologicalgardens, safariparks, bio-parks, publicaquariums, Tribe Mason(2000),orCatibog-Sinha(2008). (2004), isalsoused,for ofzoosintourism.is aproof Thisterm example, ofhighimportance by Moreover, newzoosemergeandthey are not parks only inform (zo- ofthetraditional According to theWZD(2018), allzoofacilitiesmust meet not onlythebasicdefinition The zoodefinitionpresented by theSouthEast AsianZoosAssociation (SEAZA)shows -VLÈÝ/FLPMOâ%BOB'JBMPWÈt (153—166) | CZECH JOURNAL OFTOURISM Zoo Tourism: WhatActuallyIsaZoo? 02 /2018

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part of zoo tourism and in some regions, these new zoos are among the most visited with more than 50,000 visits per year; although in the ranking list of CzechTourism (2018), they are not included at all. In Czechia, this segment is reaching one to two million of visits. These new zoos, however, do not have to enter into a direct competition with the traditional zoos as they want to offer something else than a large space and many animals – they offer closer contact with animals or specific collections (e.g., butterflies, fish or reptiles). ‘Smaller’ zoos, and especially mini zoos, do not change their displays much and are mostly located in the countryside (not in large cities). It can be expected, therefore, that the percentage of the repeated visits in these facilities would be lower. An example of the zoo typology is presented in Table 1.

ARTICLES Table 1 Typology of zoos

Type of zoo Examples Zoological institutions Big (traditional) zoological garden (CZ), (IRL) (in international associations) Zoological garden / zoological park – Na Hrádečku Zoo (CZ), Hirschfeld Zoo (D) primarily exotic animals Dvůr Králové Safari Park (CZ), Beekse Bergen Safaripark (NL) Wildlife Park – primarily local fauna Obora Žleby (CZ), Saarbrücken Wildlife Park (D) Farm Park – primarily farm animals Soběhrdy Farmapark (CZ), Hof Palace farm (A) Aquarium – primarily fish Hradec Králové Giant Aquarium (CZ), Aquarium Nausicaá (F) – primarily dolphins Varna Dolphinarium (BG) zoo / Terrarium / Tropicarium – Terarium Praha (CZ), Tropicario (FIN) primarily reptiles and amphibians Bird Park – primarily birds Bošovice Parrot Zoo (CZ), Wunsiedel Birds of Prey Park Katharinenberg (D) Butterfly Park (Butterfly House or Papilonia Prague (CZ), Jonsdorf Butterfly House (D) ) – primarily butterflies Sanctuary / Rescue Centre – primarily Makov Sanctuary (CZ), Wareham (UK) handicap animals (Other) special Parks (e.g., Park, Teplice Biopark (CZ), Hel Fokarium / Seal exhibit (PL) School zoo) Other institutions with animal exhibits with animal exhibits Liberec botanical garden (CZ), Gliwice Palm House (PL) Museum with animal exhibits Fishing museum Vodňany (CZ), Museum of Natural History, Görlitz (D)

160 | CZECH JOURNAL OF TOURISM 02 / 2018 | (153—166) [PPTBSFNFNCFSTPGUIF8PSME"TTPDJBUJPOPG;PPMPHJDBM(Bt lustrated by thefactthatinCzechia: ofdifferentrange approaches to assessingsuch quality. Thesituationmay be well il- ofthefacilitiesdiffers a In addition,thequality lot (WAZA, 2005). There isa wide Another difficultto reason say isthatitvery thezooisandwhatnot. whatexactly information isdifficultto find. tinuously risingnumberandthefactthatthis necessary 1999). Itisnot possibleto say how many zoosthere are becauseoftheircon- exactly (zoo-infos.de, 2017). Theirnumberisalsogrowing indeveloping countries(Mason, in North AmericaandAustralia. itself,over InGermany 800 zooshave beencounted (Schackley, 1996; Higginbottom, Most ofthemcanbefound 2004). inEurope, then timated figures pointattheexistence ofsometen thousandzoosaround theworld national associations.There are onlyabout1,200 ofthesezoos, while theoverall es- regionalmembers ofinternational, (inthesenseofregionally and supranational), ture considersexclusively theso-called‘core’ zoosonly, e.g.,thosefacilitiesthatare How manyzooscanbeidentifiedandwhere? role tourism has. localandinternational forsanctuaries). Thisisdefinitely atask future research, includinginvestigation ofwhat to note globalsimilaritiesaswell asregional specificities(e.g.,theabovementioned seal into appropriate discussiononthistopic categories. Further isneeded.Itnecessary ogy canonlybeunderstood investigating after facilitiesinmore detail andputtingthem 2013). Thewholemagnitudeoftheproblem withdefinitions,conceptions, andterminol- e.g.,thezooinBronx‘zoo’ intheirnameintentionally; (Hosey, Melfi,&Pankhurst, Museum).Somefacilitieseven stopped Desert called Arizona-Sonora usingtheterm into accountthatthenameofa (e.g.,thezoo doesnot often reflectfacility itspurpose be chosenandresults interpreted withthisdichotomy inmind.Italsoneedsto betaken displaying animalsthatmeet Theresearchminimal standard). atleast a methods should the word (zoologicalgardens), orinthebroader senseoftheexpression (allfacilities to distinguish whethernecessary thezoosathandare thoseinthenarrower senseof Petzold andSorge(2012),LesZoosdansleMonde(2018),WZD(2018) Source: ownresearchthroughzoovisits–inspiredbyDobrorukaandŠír(1984),Tribe(2004), exhibits KlimahausBremerhaven (D) Theme orAmusementParkwithanimal Science centre withanimalexhibitions The hierarchic ofthesystem diversity isillustrated by thefactthatscientificlitera- Itisalways little frustrating. situationisa The inconsistency incurrent ofterminology (WAZA, 2018); yeo o Examples Type ofzoo -VLÈÝ/FLPMOâ%BOB'JBMPWÈt Mirakulum (CZ),LegolandBillund(D) (153—166) | CZECH JOURNAL OFTOURISM Zoo Tourism: WhatActuallyIsaZoo? SEFOTBOE"RVBSJVNT 02 /2018

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ARTICLES Zoos are among the most visited tourist attractions and they are very typical of Czechia (Fialová & Nekolný 2015). As it can be seen form the ranking list of the most visited tour- ist places Czechia published by CzechTourism, five zoological gardens were listed in the top 20 tourist places of 2017 (CzechTourism, 2018). Despite the fact that this ranking list is very problematic and does not include many of important and visited places, the sig- nificance of zoos is shown in a realistic manner. In Czechia and in Slovakia, the trend is clear; the attendance rate is increasing in the long term (Nekolný, 2018). Zoos are typical representatives of cultural attractions with repeated visits (Vaníček, 2012). Annual pass- es, therefore, are very popular (especially in the United Kingdom and Belgium). Thanks to them, the attendance increases. The attendance rate of new zoo facilities, which are not direct competitors of traditional zoos, also increases (Nekolný, 2018). Another important element in zoo tourism is location. It is very closely related to the frequency of repeated visits, as well as to the zoo attendance rate (Vaníček, 2012). Zoos in capital cities, other big cities, and areas with high population density can be visited by a higher number of people than zoos (or any ) in the countryside where a smaller number of people live. Traditionally, zoos founded in the 19th or in the first half of the 20th century are located mostly in cities. Newer zoos, however, can be found in the countryside, typically safari parks in the United Kingdom since 1960s. These zoos are often very important for the employment and the whole economy of some regions (Tribe, 2004).

Conclusion The zoo is a kind of a tourist attraction. It is a social construct and, as such, a cultural tourism site that presents nature. Historical as well as current forms of zoos clearly re- flect the relationships between man and animals within the society or, more specifically, within the societies and cultures of a given era (Gippoliti, 2011). Zoos and their visitors have always been dependent on contextual conditions, whether social, cultural, or histor- ical. Zoos’ current status is the result of a long institutional evolution (Braverman, 2011), or co-evolution, according to Coe (1986). In other words, as also mentioned by WZD (2018), the forerunners of today’s zoos had diverse names (e.g., menageries), but many of current facilities look very much the same. On the other hand, some zoos are now

162 | CZECH JOURNAL OF TOURISM 02 / 2018 | (153—166) trends into sufficientconsideration. isbeyondtypology thescopeofthispaper, ithasbeenatleast attempted to take related is changingintime.Although a detailed analysis ofthedevelopment ofzoosandtheir (2011), zooscanbeunderstood asdynamicinstitutions whosepositioninthesociety andattitudes inthesociety. ofvalues banisation ortransformation According to Frost 2011), and/ormore extensive systems, includingprocesses suchasindustrialisation, ur- isolated, butasoneofmany elementsofa broader system oftourist (Frost, attractions and canhelpusgainaninsightinto theevolution ofzoos.Not assomething unique or The answers questions to canbefound thesefundamental discussions through further ofthezooitself,asitwasmentioned above.cated butthey dependprimarilyonthetype where thezooissituated. livinginthemunicipality inhabitants however,portion, differs from zooto zoo.Itisdetermined by locationandthenumberof of themare for locals(Higginbottom, Thisnotion 2004). iscrucial tourism. pro- Theexact is still not ofthezoovisitors clearwhatproportion ismadeupoftourists andhow many mercialisation, tourism, sustainable visitors’ behaviour, ortheirmotivation to visitzoos.It interesting topics inconnectionwiththezoosandtourism, especiallytrends suchascom- is anunderestimated sectionofthezoostudies andtourism studies. There are many other and a syntheticgood-quality approach. Research from the‘core onthezoos,apart zoos’, process shouldnot beforgotten.certain had to more gothrough attention Thisdeserves a the past majorzooswere someofthecurrently ofsmallerdimensionsandthatthey, too, Moreover,articles. inthefuture.small zoosmay today’s Thefactthatin becomeimportant suggested thatthescopeof word ‘zoo’isbroader thanusuallypresented inscientific nition cannot beeitherobjectively orrealistically determined. Nonetheless, itshouldbe are perceived almost exclusively by zoodatabases. breeding animals,butprovide andrecreation. Thesezoologicalfacilities ‘smaller’facilitiesaswellhigh-quality asfacilitiesthatare not sogoodatexhibiting and zoological facilitieswhere development trends canbefollowed. However, there are many ten overlooked by scientificliterature. Attention tends to bepaidto thebest andlargest phasize thatthisiswhy itisalmost impossible aboutapresent-day to talk zoo,a fact of- divergence between zoosisgreat (Tribe, Hosey, 2004). Melfi,andPankhurst (2013) em- 1972), aswell astheevolution ofalldifferent forms they cantake (Lemke, 1987). Yet ment goeshandinwiththeirdevelopment, progress intheirfunctions(Grzimek, private ones.Commercialisation isoneofthemost topics current nowadays. animals. There are, however, differences considerable between publiclyowned zoosand and more toward themeparks becausethey present many other themesthanonlylive der to reach a higher level ofattractiveness andto gain more visitors. more They shift to changeinor-into context 2008).Zoostry accountwithinthegeographical (Holtorf, and thisframeworkdiffer must intheirconcept always and/orarrangement betaken 2016). A garden ora park isnot just a framework for somezoos.Zoosacross theworld actualgardensoften andare alsoofficiallylisted often gardens (Sheridan, asbotanical All oftheseissuesare closelyconnected inwhichthezooislo- society to theparticular It isthusdifficultto whatthezooisandalready defineexactly not. Such a defi- It shouldbenoted thattheincreasing differentiation inzoos’concept andmanage- -VLÈÝ/FLPMOâ%BOB'JBMPWÈt (153—166) | CZECH JOURNAL OFTOURISM Zoo Tourism: WhatActuallyIsaZoo? 02 /2018

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