creative entertainment agency
For the love of music & entertainment, we connect & we create. creative entertainment agency
Our Story
CEA is a specialist independent brand partnerships agency, commercialising the intellectual property rights of its global portfolio of entertainers while maintaining regard for diverse culture and all clients’ value, influence and ambition. Our diverse expertise is in identifying, negotiating and executing opportunities in sponsorships, licensing, international talent placement and product integration. We unify a wealth of experience with a collective intention, objective and passion, while seeing the bigger picture and always honouring the accents of cultures we reside in. creative entertainment agency
Entertainment Talent
We are an independent and internationally influential agency that connects artists with brands, securing paramount licensing opportunities & more. With an invaluable in-house legal foundation and the use of modern, productive custom based web tools, we are at the forefront for client experience. creative entertainment agency
Lilit Chakman ceo
Lilit left legal practice in 2016 to establish CEA. The last four years has seen CEA grow to become one of the only agencies specialising in intellectual property commercialisation across a variety of rights holders, executing creation of deals and negotiation. Representing clients including AngusStone, Flume, Liz Cambage, Thelma Plum and more to Queensland Music Awards, Beyond The Valley and national Gallery of Victoria to be brief, Lilit’s sincere endeavour is to ensure her client’s vision and goals are met wholeheartedly from start to finish.
Lilit has been an Australian lawyer since December 2010, admitted into the High Court of Australia and commencing legal practice in intellectual property at Middletons (now K&L Gates) as part of the practice group acting for AFL, GM Holden, Camper and more. Continuing to practice as a commercial lawyer, she later established the Entertainment and Sports practice at the Lantern Legal Group (Harwood Andrews and Sladen Legal), whilst running a commercial rights agency alongside her legal practice.
With a passion for guiding artists and brands in meeting their optimal potential in contemporary ways they don’t yet expose in their current creative works, Lilit undeniably seeks to push boundaries while protecting their intellectual property and respecting the cultural essence, beliefs and personal passions of artists and brands alike. creative entertainment agency
Our Services
Partnerships
Festival Sponsorships
Tour Sponsorships + Advancing
Legal Services
Licensing
International Talent + Creatives creative entertainment agency
Branded Entertainment credentials
NGV Gala
Bella Heathcote for Gucci for NGV Gala Phoebe Tonkin for Mercedes for NGV Gala Isabel Lucas for Mimco for NGV Gala
Salt N Pepa for NGV Gala
Cheryl ‘Salt’ James for a Mercedes for NGV Gala Sandra ‘Pepa’ Denton for Mercedes for NGV Gala
Louis Vuitton
Harley Streten aka FLUME for Louis Vuitton Vera Blue for Louis Vuitton
Cartier
Bella Heathcote for Cartier creative entertainment agency Branded Entertainment credentials
Ever Australia
Ugg capsule collection for Warner Bros characters
Zimmermann
Bella Heathcote for Zimmermann
Just for Laughs Sydney at Sydney Opera House AAMI for Just for Laughs
Sensis for Just for Laughs
Matt Okine for AAMI for Just For Laughs
Caulfield Cup
Rachel Taylor for BMW Caulfield Cup
Victoria Racing Club
Bella Heathcote for 1 Oliver St for Victoria Racing Club creative entertainment agency
Licensing credentials
Ever Australia Exclusive licensing agent
Exclusive licensing agent Ever Australia is one of the largest sheepskin boots producers in Australia incorporating research, design, manufacturing and sales, and dedicated to producing the highest quality sheepskin products. creative entertainment agency
Sponsorship credentials
Just For Laughs Exclusive sponsorships agency
Established 37 years ago and presented at the Sydney Opera House, JFL is the biggest comedy brand in the world. In Sydney, JFL is a week-long fully curated comedy festival that features a top line up of international and Australian comedy stars such as Steve Martin, Martin Short, Trevor Noah, Bill Burr, Dylan Moran Bill Bailey and more. CEA finds, negotiates and executes aligned brand sponsors.
Untitled Group Exclusive sponsorships agency (non-alcohol)
Untitled Group produces seven of Australia’s most prominent music festivals including, For The Love, Ability Fest, Grapevine Gathering, Wildlands Festival and Beyond The Valley. Untitled Group also are an artist management and touring company working with domestic and international artists. Beyond The Valley is their flagship festival with its meticulous attention to detail and award-winning production, arts, décor and world class line-ups. creative entertainment agency
The Big Pineapple Festival Exclusive sponsorships agency
The Big Pineapple festival is one of the most successful and fastest growing events in Queensland rated in the top ten best in Australia, having also been a two-time winner of Queensland Music Festival of the Year Award.
Music Victoria Exclusive sponsorships agency
Founded by Patrick Donovan and now in its 14th year, Music Victoria is a staple on the music industry calendar, celebrating the year and contributions of Victorian music. The Music Victoria Awards is the largest publicly voted awards in Australia with over 70,000 votes polled annually.
Changes Exclusive sponsorships agency
Changes is a pre-eminent festival for provocative discourse and delivery of progressive thinking about the future of the contemporary music industry. A collaboration between The Push, Yarra City Council, Music Victoria, VMDO, APRA AMCOS and the Victorian music community. creative entertainment agency
MJR Group Sponsorships agency
MJR (now part of TEG) is a pioneering Australian promoter, presenting local and international acts including Hans Zimmer, Rita Ora, Distant Worlds, Summer Series, Sia, UB40, Harry Potter in Concert, Xavier Rudd, The Cat Empire, Angus and Julia Stone, Josh Pyke and more.
National Gallery of Victoria Music programming and international talent placement
NGV is Australia’s oldest, largest and most visited art museum and one of the best in the world. The gallery hosts a wide range of international and local artists, exhibitions, programs and events, from contemporary art to major international historic exhibitions, fashion and design, architecture, sound and dance.
*Others clients included Royal Melbourne Show After Dark, BigSound, Geddes Lane Ballroom, Wine Machine, The DragWorld UK, Marvel Avengers Station.
Comiskey Group Exclusive Sponsorship Agency
A family owned Queensland company with strategic operations in hotels and shopping centres, who are at the forefront of industry innovation, having developed landmark projects in the region including the award winning Sandstone Point Hotel and Eatons Hill. The group welcomes hundreds of thousands of visitors annually across the event, music, food and sporting realms while gaining influential social media reach consistently. creative entertainment agency Case Studies
Bonds Ali Barter & Alice Sky Gucci x Vera Blue YSL x Vera Blue
Bonds invited five female Australian artists to As part of a long term strategy, Australia’s elegant, With the objective to establish a long term strategy write a new acoustic style song on their period whimsical and theatrically chic singer songwriter and relationship, Vera Blue partnered with YSL while wearing the brand’s new ‘Bloody Comfy Vera Blue announced her debut partnership with ahead of their makeup masterclass projects Period Undies - Undies’. The objective was to not GUCCI, adorning the #GucciJackie1961 bag. CEA in 2020. The masterclass projects involve the only educate women about sustainably reducing and Gucci executed an approach that involved effortlessly charming artist Vera Blue choosing the burden of single use sanitary items, but to creation, direction and development of a one- her favourite YSL looks and products. In turn the celebrate being a woman, in a fearless, fun and off video campaign for the luxury brand, wearing campaign united globally renowned YSL makeup courageous way. CEA artists Ali Barter & Alice Skye head to toe Gucci and cultivating a world-class artists with Vera Blue, deepening the relationship were selected to talk and sing about their periods, campaign from her own home in Australia. and affiliation with the brand for herself, her fans embracing a campaign that empowers women and devotees of YSL. everywhere, of all ages and cultures. creative entertainment agency Case Studies
Russell Athletic G Flip Culture Kings x Hooligan Hefs Thelma Plum for Herbal Essense
Russell Athletic’s objective for the Eagle R sub- 12 month partnership with Culture Kings and Coinciding with the launch of bio:renew Potent brand was to connect with the Australian market Hooligan Hefs. Aloe collection, Herbal Essences welcomed the via influential and well-respected individuals in the beautiful and fierce Thelma Plum as their first ever country that fully encompassed what it meant to Includes meet and greet + IG live performance, Australian brand ambassador. Inspiring a whole embrace unique passions and cultivate creativity, merchandise giveaways, custom designed new generation to embrace natural and authentic all day everyday. G Flip whose creativity within merchandise, and monthly social posts beauty, the leading Indigenous female singer the studio and on stage saw no bounds in recent songwriter relishes the utmost connection to the times was chosen, alongside Hooligan Hefs, a king Australian land and nature, encompassing the of Australian hip hop and fashion devotee in his artist and brand’s values entirely. own right. Across photo shoots social media and publications Eagle R depicted its true vision. creative entertainment agency Case Studies
Russell Athletic Eagle R Campaign Big Pineapple Milan Ring x State of Escape
Russell Athletic’s objective for the Eagle R sub- Big Pineapple Music Festival is one of the most Female vocal powerhouse Milan Ring set sights brand was to connect with the Australian market successful and fastest growing music festivals on her very first international high-end campaign via influential and well-respected individuals in the in Queensland, having been rated in the top 10 with Australian bag designer State of Escape. The country that fully encompassed what it meant to list of regional festivals by Qantas magazine. With end-to-end fashion branded campaign positions embrace unique passions and cultivate creativity, 17,500 in attendance in 2019 with 4,000 camping, Milan Ring as not only a well accomplished female all day everyday. G Flip whose studio and stage the festival presented a wide range of partnership musician, but a fashion-forward icon and no presence saw no bounds was chosen, alongside opportunities. Annual curation of brand partners, stranger to luxury, that aligns with bold, intuitive Hooligan Hefs, a king of Australian hip hop and including Jim Beam, Wrangler, Moshtix, Mother, design and fine craftsmanship State of Escape fashion devotee. Across photo shoots social media Volley and more prides itself on. and publications Eagle R depicted its true vision with the accompanying artists. creative entertainment agency
Past Projects
Goldie Hawn – A Night of Laughs with Goldie
Susan Sarandon – An Evening with Susan Sarandon Charlize Theron for Capitol Grand
Gabriel Macht for Asahi
Rachel Zoe for Business Chicks
Erykah Badu for Lavazza
Solange Knowles for Lavazza
Hilary Swank for Swisse
Rita Ora for DC
Samantha Jade for Lavazza
Chris Hemsworth, Jared Leto, Orlando Bloom for Hugo Boss
Cara Delevigne, Kendall Jenner, Gigi Hadid, Lucky Blue Smith, Cameron Dallas for Penshoppe creative entertainment agency
Past Projects
Kelly Rowland for Sensis
Kelly Rowland for V8 Supercars
Bella Heathcote for Cartier
Bella Heathcote for Pandora
Bella Heathcote for Zimmerman
Bella Heathcote for Victoria Racing Club Bella Heathcote for National Gallery of Victoria Ashleigh Brewer for Cox Plate Carnival
Hot Dub Time Machine for Cox Plate Carnival Rachael Taylor for Caulfield Cup Carnival Killing Heidi for Sensis
Natalie Imbruglia for Sensis
Scott Eastwood for Sensis
Guy Sebastian for Sensis
Nathaniel for Sensis creative entertainment agency
We are music & entertainment
Our competitive advantage boasts a decade of successful brand partnerships curation for our intellectual property rights holders alongside our unique delivery. Experienced intellectual property specialists, in commercial and legal negotiations. Our communication strategies mix non-invasive and concise rights holder summaries, to market our clients optimally. We extract brand values and audience insights to align the values and needs of rights holders and their audiences, successfully matching brands and consumers, in turn creating perfect partnerships.