AKEBONO REPORT 2016
AKEBONO REPORT 2016
AKEBONO REPORT 2016 Issued August 2016
Corporate Communications Office 19-5 Nihonbashi Koami-cho, Chuo-ku, Tokyo 103-8534, Japan Akebono Brake Industry Co., Ltd. TEL +81 (0) 3-3668-5183 FAX +81 (0) 3-5695-7391 URL http://www.akebono-brake.com/english/
E-mail [email protected] Please send your opinions and impressions to the above office.
This report was printed on Forest Stewardship Council-certified paper, sourced from well-managed forests and other controlled sources. In addition, the printing involved no volatile organic compounds (VOCs). Akebono’s Journey About Akebono About Akebono
akebono’s Corporate Mission Brand Slogan Brand Statement Since 1929 – Through “Friction and Vibration, their Absolute safety; Since 1929, akebono has brought assurance and Control and Analysis,”we are determined Unparalleled control peace of mind to our customers and end-users to protect, grow and support every everywhere as a global industry leader in brake The Dawn of the Japanese Automobile Industry individual life design and production. We take pride in our history of achieving safety without compromise, and continue to pursue new The Akebono Group was founded as Japan’s first brake lining (friction material) manufacturer in January 1929, standards of perfection with innovation. just at the dawn of the country’s motorization. Looking to the future, we are inspired by the prospect of delighting and satisfying our customers, and never Since then, we have striven to fulfill our mission of providing customers with reliability and safety. A look cease in the challenge to succeed in this goal. back at our more than 87 years of history shows that three major phases of transition have marked our Absolute safety; Unparalleled control. transformation from automotive brake lining producer to comprehensive brake manufacturer. Putting a smile on people’s faces all over the world.
1960 1986 2010 First phase of Second phase of Third phase of transition transition transition
Launched as a comprehensive brake manufacturer First full-scale overseas expansion Acceleration of globalization
2000 Starts using (Billions of yen) the new 250 corporate logo 2007 Participates in the F1 with 1982 providing brake components for AD Type disc brakes win the the Vodafone McLaren Mercedes 1958 1982 Japan Society of team Mechanical Engineers Medal Akebono resin brake shoes and disc brake linings are used on 200 Japanese National 1960 Railways’ Kodama Signs brake-related technical express trains assistance agreement with a global brake manufacturer Bendix 2001 Corporation in the United States New corporate headquarters, 1986 the Akebono Crystal Wing 2014 Establishes Ambrake (ACW) is completed in Establishes Akebono Corporation as a joint Hanyu City, Saitama Brake Slovakia s.r.o. venture with General Prefecture in Slovakia 150 Motors in the United States
100 2016 Receives the Fiscal 2015 1929 Japan Society of Mechanical Engineers Founded as Japan’s first brake Medal for New lining manufacturer at the dawn of Technology in the Japan’s motorization 1996 Acquires equity interest in “development and PT. Tri Dharma Wisesa in 1998 2004 2009 mass production of high-performance Indonesia (currently PT. Establishes Akebono Arras Chinese local subsidiaries Signs a contract with Robert Bosch brakes for road cars” Akebono Brake Astra S.A. production facility in Akebono Corporation (Guang- GmbH to acquire its North Indonesia) France (currently Akebono zhou) and Akebono Corporation American brake business Net sales trend First step to establish a Europe S.A.S. [Arras]) (Suzhou) are established Accelerates globalization from 2010 business foundation in Asia
1 AKEBONO REPORT 2016 AKEBONO REPORT 2016 2 A About Akebono About Akebono
Akebono 2016 – the Akebono Group Today
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Akebono’s Business Fields B P OE 1