1 Privileged and Confidential Information

Television Viewership and Advertising consumption of IPL-13 2020

Week 38 2020 : 19th to 25th September 2020

EDITION 12

1st OCTOBER 2020 2

Television Viewership Trends TV UNIVERSE – WEEKLY MACRO DATA (W38’20) 3 The highest ad volume in 2020 was recorded during week 37 and continues to be marginally higher than the peak period volume PRE-COVID-19 CURRENT WEEK (W38’20) PEAK PERIOD (11th Jan to 31st Jan) (19th Sept to 25th Sept)

WEEKLY VIEWING 1266 MINUTES (BN) 887 43% (Wk 13’20) 17% 1037

DAILY AVG. REACH 627 560 12% (Wk 14’20) 6% 594 (MN)

AVERAGE TIME SPENT 04:48 (HH:MM) 03:46 27% (Wk 13’20) 10% 04:09

INDIVIDUALS WATCHING 363 7 DAYS A WEEK (MN) 239 52% (Wk 15’20) 26% 300

NO. OF CHANNELS 23 WATCHED 16 44% (Wk 13’20) 11% 18 (PER VIEWER/ WEEK)

AD VOLUME 33 (MN) 28 17% (Wk 12’20) 18% 33 TG: All India 2+ Periods: Week 12- week starting 21 March Week 14 - week starting 4 April Change% vs. Pre-COVID Week 13 - week starting 28 March Week 15 - week starting 11 April IPL 2020 OPENING WEEK: 15% GROWTH IN VIEWING MINUTES VS. 2019 4

269 Mn viewers watched IPL in its opening week Opening week definition: 60.6 Bn viewing minutes across 7 matches & 21 channels IPL-11 – week 15 2018 (8 Matches) IPL-12 – week 13 2019 (8 Matches) (Higher viewership despite one less match & fewer channels vs 2019 IPL-13 – week 38 2020 (7 Matches) IPL aired on: IPL 2020 OPENING WEEK PERFORMANCE 21 TV channels in 2020 vs. 24 TV Channels in 2019

Viewing minutes (Billion) Average Impressions (Million) Cume Reach (Mn) Per match 1% 15% 70 45.0 275 60.6 21% 39.0 268 269 40.0 270 60 52.8 35.0 32.2 265 50 42.7 30.0 25.8 260 40 25.0 255 30 20.0 250 246 20 15.0 245 10.0 240 10 5.0 235 0 0.0 230

All India (U+R) 2 years +/ TV Only/ Live Matches Only MATCH 1 (MI VS. CSK) GARNERED VIEWERSHIP OF 52 MN IMPRESSIONS, 29% > 2019 5 WATCHED BY 158 MILLION VIEWERS (21% > 2019)

IPL 2020 OPENING MATCH PERFORMANCE: 19TH SEPTEMBER MUMBAI INDIANS VS. CHENNAI SUPER KINGS

Viewing minutes (Billion) Average Impressions (Million) Cume Reach (Million)

21% 12 65% 11.2 60 29% 180 52 158 160 10 50 131 40.3 140 8 7.1 40 120 6.8 32.2 106 100 6 30 80 4 20 60 2 10 40 20 0 0 0

All India (U+R) 2 years +/ TV Only/ Live Matches Only IPL-11 – week 15 2018 IPL-11: MI vs CSK IPL-12 – week 13 2019 IPL-12: RCB vs CSK IPL-13 – week 38 2020 IPL-13: MI vs CSK MATCH 2 TO 7 CONTINUED TO GARNER MORE THAN 34 MILLION IMPRESSIONS, VIEWED BY 6 OVER 100 MILLION VIEWERS MATCH ON MATCH

IPL 2020 OPENING WEEK: MATCH-WISE PERFORMANCE

Viewing minutes (Billion) Average Impressions (Million) Cume Reach (Million)

11.2 12 60 52 180 158 160 140 8.78 8.9 8.95 50 10 8.01 7.73 39.7 38 140 36.3 34.9 37.5 34.5 107 110 108 108 8 6.96 40 120 100 100 30 6 80 4 20 60 40 10 2 20

0 0 0

M02DC/KP-DUB M02DC/KP-DUB

M02DC/KP-DUB

M01MI/CSK-ABD M05MI/KKR-ABD M01MI/CSK-ABD M05MI/KKR-ABD

M01MI/CSK-ABD M05MI/KKR-ABD

M06KP/RCB-DUB M04RR/CSK-SHA M04RR/CSK-SHA M06KP/RCB-DUB

M07DC/CSK-DUB M07DC/CSK-DUB

M04RR/CSK-SHA M06KP/RCB-DUB

M07DC/CSK-DUB

M03RCB/SRH-DUB M03RCB/SRH-DUB M03RCB/SRH-DUB

M01 MI/CSK-ABD Mumbai Indians vs Chennai Super Kings M05 MI/KKR-ABD Mumbai Indians vs Kolkata Knight Riders M02 DC/KP-DUB Delhi Capitals vs Kings XI Punjab M06 KP/RCB-DUB Kings XI Punjab vs Royal Challengers M03 RCB/SRH-DUB Royal Challengers Bangalore vs Sunrisers Hyderabad M04 RR/CSK-SHA Rajasthan Royals vs Chennai Super Kings M07 DC/CSK-DUB Delhi Capitals vs Chennai Super Kings

All India (U+R) 2 years +/ TV Only/ Live Matches Only 7

Deep-dive into IPL viewership 8 1 OUT OF 3 TV VIEWERS WATCHED IPL-13 LIVE

57% 43% Male Female

Matches 07 269Mn 60.6Bn Viewers Viewing Minutes

Channels: Asianet Movies, , Gold, STAR Gold HD, Movies, Star 15% 34% 32% 19% Suvarna, Plus, Super, STAR Maa Gold, STAR Sports 2 HD, STAR Sports 2, STAR Sports 1 Bangla 2-14 15-30 31-50 50 STAR Sports 1, STAR Sports 1 HD, STAR Sports 1 HD Hindi, STAR Sports 1 years years years years+ Hindi, STAR Sports 1 Kannada, STAR Sports 1 Tamil, STAR Sports 1 Telugu, STAR Sports Select 1 HD, STAR Sports Select 1 SD

India / 2 yrs+/ Live Matches Only 44% OF TV HOUSEHOLDS WATCHED IPL-13 LIVE 9

147Mn

70Mn 86Mn Urban Households 39% NCCS A

40%

269Mn 145Mn Viewers Male

34%

India / 2 yrs+/ Live Matches Only/ %age of Target Population 10 15% GROWTH IN VIEWERSHIP DESPITE FEWER CHANNELS & ONE LESS MATCH

269Mn +1% Viewers 60.6 (IPL-13) 52.8 42.7 268Mn

+9% Viewers (IPL-12)

+24% +15% 246Mn Viewers IPL-11 IPL-12 IPL-13 (IPL-11) (8 Matches) (8 Matches) (7 Matches) VIEWING MINUTES (BILLION)

India / 2 yrs+/ TV Only/ Live Matches Only/ IPL-11 & IPL-12 had 8 matches in the first week 11 11MN MORE VIEWERS PER MATCH COMPARED TO LAST YEAR

119Mn +10 % Viewers 8.7 (IPL-13) 6.6 108Mn 5.3 +9 Viewers % (IPL-12)

+24% +31% 95Mn Viewers IPL-11 IPL-12 IPL-13 (IPL-11) VIEWING MINUTES (BILLION)

India / 2 yrs+/ TV Only/ Live Matches Only (Avg of 1st week matches) 12 GROWTH ACROSS ALL AGE GROUPS & GENDER

IPL-13 4.9 AGE GROUP +30% IPL-11 IPL-12 IPL-13 GD%(IPL-13) IPL-12 3.8 1.80 100% +22% 1.60 90% IPL-11 3.1 1.40 1.56 80% 1.41 1.42 1.20 1.33 1.33 70% 1.20 60% 1.00 1.16 GENDER 1.05 1.03 1.03 50% 0.95 0.98 0.94 0.80 0.87 0.86 43% 42% 0.78 37% 40% 0.60 35% 29% 0.65 0.66 30% IPL-13 3.7 27% 0.53 0.40 0.47 20% +33% 17% 0.37 0.20 10% IPL-12 2.8 0.00 0% +25% Years 2-14 15-21 22-30 31-40 41-50 51-60 61+ IPL-11 2.2 15-21 is the biggest contributor India / 2 yrs+/ TV Only/ Viewing Min (Bn)/ Live Matches Only (Avg of 1st week matches) of viewership HD CHANNELS HAVE ATTAINED PEAK VIEWERSHIP 13

VIEWING MINUTES (BILLION)– HD PRIME TIME Channels Full Day HD CHANNELS ALL CHANNELS India 2+ HSM 2+ 24 23 22 Channel Rank Channel Rank 20 STAR Sports 1 HD Hindi #1 STAR Sports 1 HD Hindi #23 STAR Maa HD #2 Big Magic #24 18 STAR Sports 1 HD #3 Republic Bharat #25 16 Sony TV HD #4 Colors Marathi #26 14 Colors HD #5 Rishtey Cineplex #27 12 STAR Plus HD #6 STAR Gold 2 #28 10 Zee TV HD #7 &pictures #29 8 STAR Gold HD #8 #30 Zee Marathi HD #9 Zee Sarthak #31

Sun TV HD #10 B4U Kadak #32

2020W 1 2020W 3 2020W 5 2020W 7 2020W 2020W 9 2020W

2020W11 2020W13 2020W15 2020W17 2020W19 2020W21 2020W23 2020W25 2020W27 2020W29 2020W31 2020W33 2020W35 2020W37 2019 2020

India / 2 yrs+/ TV Only/ Viewing Min (Bn)/ Prime Time 1800-2400 Hrs 14

Advertising Trends 15 TOTAL ADVERTISING VOLUME FOR IPL 2020 OPENING WEEK IS 15% HIGHER THAN 2019 OPENING WEEK

Total Ad Volumes (Lacs)

2.15

1.95

1.75

1.55

1.35

1.15

0.95

0.75 IPL 12 (2019) IPL 13 (2020)

Ad Volumes in Lacs (Only Live Matches) First seven matches considered for both seasons Channels:- All Star Sports channels considered that aired all matches across both seasons (Star Sport 1 Bangla, Star Sports 2 (HD+SD) excluded/ since did not air equal number of matches across both seasons) AD VOLUMES SEE GROWTH ACROSS MATCHES 16

IPL 12 (2019) IPL 13 (2020)

14% -2% 14% 22% 23% 23% 0.31 12% 0.29 0.29 0.27 0.27 0.26 0.27 0.25 0.25 0.24 0.23 0.24 0.21 0.22

Match 1 Match 2 Match 3 Match 4 Match 5 Match 6 Match 7

Ad Volumes in Lacs Ad Volumes in Lacs (Only Live Matches) First seven matches considered for both seasons Channels:- All Star Sports channels considered that aired all matches across both seasons (Star Sport 1 Bangla, Star Sports 2 (HD+SD) excluded/ since did not air equal number of matches across both seasons) ADVERTISER & BRAND COUNT IPL 2020 VS IPL 2019 17

Advertiser Count Brand Count

81 143 68 117

IPL 12 (2019) IPL 13 (2020) IPL 12 (2019) IPL 13 (2020)

First seven matches considered for both seasons (Only Live Matches) Channels:- All Star Sports channels considered that aired all matches across both seasons (Star Sport 1 Bangla, Star Sports 2 (HD+SD) excluded/ since did not air equal number of matches across both seasons) 18

Appendix for ‘Advertising Trends’ section FIXTURES : 2019 vs. 2020 19

IPL 2019 IPL 2020

RCB VS CSK MI VS CSK

SRH VS KKR DC VS KP

DC VS MI RCB VS SRH

KP VS RR RR VS CSK

DC VS CSK MI VS KKR

KKR VS KP KP VS RCB

MI VS RCB DC VS CSK 202020

INDIA SMARTPHONE BEHAVIOR DURING IPL 2020 WEEK 1 (19th - 25th Sept) 21 SMARTPHONE USAGE IS 8% UP VERSUS THE RECENT WEEKS

LOCK- LOCKDOWN DOWN UNLOCK UNLOCK Sept. 19th: PHASE 1 PHASE 3 PHASE 1 UNLOCK PHASE 3 PRE-IPL LOCKDOWN LOCK- PHASE 2 IPL 2020 PHASE 2 DOWN LAUNCHED PHASE 4

Daily Time Spent on Smartphone 3 HRS 54 MINS

3 HRS 29 MINS

3 HRS 22 MINS

Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44 22 VIDEO STREAMING IS 13% UP VERSUS THE RECENT WEEKS

VIDEO WEEKLY TIME SPENT STREAMING

4 HRS 8 MINS

3 HRS 49 MINS

3 HRS 34 MINS

Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44 23 MASSIVE GAINS SEEN IN AUDIENCE BASE FOR , SPORTS APPS, FANTASY SPORTS

% USERS/WEEK

OVERALL AMONG MALES

% change % change % change over % change vs IPL Week vs Pre over Wk of IPL Week Week of 12th (Wk of 19th Sept) (Wk of 19th Sept) Pre-COVID Covid 12th Sept Sept

OTT 52% +4% +32% 52% +5% +40%

DISNEY+HOTSTAR 34% +13% +99% 35% +16% +128%

SPORTS APPS 12% +45% +92% 15% +35% +89%

FANTASY SPORTS 20% +106% +80% 24% +93% 147%

1. OTT includes all Video Streaming Apps excluding Youtube 2. Disney+Hotstar App usage above includes all Content and not only Cricket/Sports. 3. Sports Apps includes apps like ESPNCricinfo, OneFootball, CricBuzz, FotMob Soccer Scores, etc. that have sports related content like scoreboards, and match commentaries (this category does not cover gaming apps) 4. Fantasy Sports here includes cricket-related games that involve team creation and scoreboards basis the real-life performance of players

Based on Nielsen Android Smartphone Panel representing 1L+, NCCS ABC, 15-44 24 SUMMARY – TV VIEWERSHIP

• In opening week 21% growth in average impressions per match vs. 2019, despite one less match & fewer channels than 2019 • 269 Mn viewers watched IPL in its opening week. 11Mn more viewers per match compared to 2019 o 1 out of 3 TV viewer watched IPL-13 Live o 44% of TV Households watched IPL-13 Live o Peak viewership for HD channels • The opening match of Mumbai Indians vs. Chennai Super Kings witnessed a viewership of 52 million impressions (29% higher than 2019), watched by 158 million viewers (21% higher than 2019) • Advertising volumes see 15% growth within Star Sports set of channels/ Live matches (excluding Star Sport 1 Bangla, Star Sports 2 (HD+SD) • Both Advertiser and Brand counts increase as compared to the earlier season 25 SUMMARY – SMARTPHONE BEHAVIOR

1. OTT has witnessed a 32% increase in user base for the IPL week over the previous week, primarily driven by massive gains seen in Disney+Hotstar.

2. Significant Gains in Audience base seen for related Sports Apps / Fantasy Sports Apps, Disney Hotstar during the IPL week .

TG: ABC, 15-45 YEARS, URBAN ANDROID SMARTPHONE USERS IN 1L+ TOWNS/CITIES 2626

THANK YOU 27

ONE MEDIA TRUTH™