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Television Viewership and Advertising Consumption of IPL-13 2020

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Television Viewership and Advertising Consumption of IPL-13 2020 1 Privileged and Confidential Information Television Viewership and Advertising consumption of IPL-13 2020 Week 38 2020 : 19th to 25th September 2020 EDITION 12 1st OCTOBER 2020 2 Television Viewership Trends INDIA TV UNIVERSE – WEEKLY MACRO DATA (W38’20) 3 The highest ad volume in 2020 was recorded during week 37 and continues to be marginally higher than the peak period volume PRE-COVID-19 CURRENT WEEK (W38’20) PEAK PERIOD (11th Jan to 31st Jan) (19th Sept to 25th Sept) WEEKLY VIEWING 1266 MINUTES (BN) 887 43% (Wk 13’20) 17% 1037 DAILY AVG. REACH 627 560 12% (Wk 14’20) 6% 594 (MN) AVERAGE TIME SPENT 04:48 (HH:MM) 03:46 27% (Wk 13’20) 10% 04:09 INDIVIDUALS WATCHING 363 7 DAYS A WEEK (MN) 239 52% (Wk 15’20) 26% 300 NO. OF CHANNELS 23 WATCHED 16 44% (Wk 13’20) 11% 18 (PER VIEWER/ WEEK) AD VOLUME 33 (MN) 28 17% (Wk 12’20) 18% 33 TG: All India 2+ Periods: Week 12- week starting 21 March Week 14 - week starting 4 April Change% vs. Pre-COVID Week 13 - week starting 28 March Week 15 - week starting 11 April IPL 2020 OPENING WEEK: 15% GROWTH IN VIEWING MINUTES VS. 2019 4 269 Mn viewers watched IPL in its opening week Opening week definition: 60.6 Bn viewing minutes across 7 matches & 21 channels IPL-11 – week 15 2018 (8 Matches) IPL-12 – week 13 2019 (8 Matches) (Higher viewership despite one less match & fewer channels vs 2019 IPL-13 – week 38 2020 (7 Matches) IPL aired on: IPL 2020 OPENING WEEK PERFORMANCE 21 TV channels in 2020 vs. 24 TV Channels in 2019 Viewing minutes (Billion) Average Impressions (Million) Cume Reach (Mn) Per match 1% 15% 70 45.0 275 60.6 21% 39.0 268 269 40.0 270 60 52.8 35.0 32.2 265 50 42.7 30.0 25.8 260 40 25.0 255 30 20.0 250 246 20 15.0 245 10.0 240 10 5.0 235 0 0.0 230 All India (U+R) 2 years +/ TV Only/ Live Matches Only MATCH 1 (MI VS. CSK) GARNERED VIEWERSHIP OF 52 MN IMPRESSIONS, 29% > 2019 5 WATCHED BY 158 MILLION VIEWERS (21% > 2019) IPL 2020 OPENING MATCH PERFORMANCE: 19TH SEPTEMBER MUMBAI INDIANS VS. CHENNAI SUPER KINGS Viewing minutes (Billion) Average Impressions (Million) Cume Reach (Million) 21% 12 65% 11.2 60 29% 180 52 158 160 10 50 131 40.3 140 8 7.1 40 120 6.8 32.2 106 100 6 30 80 4 20 60 2 10 40 20 0 0 0 All India (U+R) 2 years +/ TV Only/ Live Matches Only IPL-11 – week 15 2018 IPL-11: MI vs CSK IPL-12 – week 13 2019 IPL-12: RCB vs CSK IPL-13 – week 38 2020 IPL-13: MI vs CSK MATCH 2 TO 7 CONTINUED TO GARNER MORE THAN 34 MILLION IMPRESSIONS, VIEWED BY 6 OVER 100 MILLION VIEWERS MATCH ON MATCH IPL 2020 OPENING WEEK: MATCH-WISE PERFORMANCE Viewing minutes (Billion) Average Impressions (Million) Cume Reach (Million) 11.2 12 60 52 180 158 160 140 8.78 8.9 8.95 50 10 8.01 7.73 39.7 38 140 36.3 34.9 37.5 34.5 107 110 108 108 8 6.96 40 120 100 100 30 6 80 4 20 60 40 10 2 20 0 0 0 M02 DC/KP-DUB M02 DC/KP-DUB M02 DC/KP-DUB M01 MI/CSK-ABD M05 MI/KKR-ABD M01 MI/CSK-ABD M05 MI/KKR-ABD M01 MI/CSK-ABD M05 MI/KKR-ABD M06 KP/RCB-DUB M04 RR/CSK-SHA M04 RR/CSK-SHA M06 KP/RCB-DUB M07 DC/CSK-DUB M07 DC/CSK-DUB M04 RR/CSK-SHA M06 KP/RCB-DUB M07 DC/CSK-DUB M03 RCB/SRH-DUB M03 RCB/SRH-DUB M03 RCB/SRH-DUB M01 MI/CSK-ABD Mumbai Indians vs Chennai Super Kings M05 MI/KKR-ABD Mumbai Indians vs Kolkata Knight Riders M02 DC/KP-DUB Delhi Capitals vs Kings XI Punjab M06 KP/RCB-DUB Kings XI Punjab vs Royal Challengers Bangalore M03 RCB/SRH-DUB Royal Challengers Bangalore vs Sunrisers Hyderabad M04 RR/CSK-SHA Rajasthan Royals vs Chennai Super Kings M07 DC/CSK-DUB Delhi Capitals vs Chennai Super Kings All India (U+R) 2 years +/ TV Only/ Live Matches Only 7 Deep-dive into IPL viewership 8 1 OUT OF 3 TV VIEWERS WATCHED IPL-13 LIVE 57% 43% Male Female Matches 07 269Mn 60.6Bn Viewers Viewing Minutes Channels: Asianet Movies, Jalsha Movies, STAR Gold, STAR Gold HD, Star Maa Movies, Star 15% 34% 32% 19% Suvarna, Star Suvarna Plus, STAR Vijay Super, STAR Maa Gold, STAR Sports 2 HD, STAR Sports 2, STAR Sports 1 Bangla 2-14 15-30 31-50 50 STAR Sports 1, STAR Sports 1 HD, STAR Sports 1 HD Hindi, STAR Sports 1 years years years years+ Hindi, STAR Sports 1 Kannada, STAR Sports 1 Tamil, STAR Sports 1 Telugu, STAR Sports Select 1 HD, STAR Sports Select 1 SD India / 2 yrs+/ Live Matches Only 44% OF TV HOUSEHOLDS WATCHED IPL-13 LIVE 9 147Mn 70Mn 86Mn Urban Households 39% NCCS A 40% 269Mn 145Mn Viewers Male 34% India / 2 yrs+/ Live Matches Only/ %age of Target Population 10 15% GROWTH IN VIEWERSHIP DESPITE FEWER CHANNELS & ONE LESS MATCH 269Mn +1% Viewers 60.6 (IPL-13) 52.8 42.7 268Mn +9% Viewers (IPL-12) +24% +15% 246Mn Viewers IPL-11 IPL-12 IPL-13 (IPL-11) (8 Matches) (8 Matches) (7 Matches) VIEWING MINUTES (BILLION) India / 2 yrs+/ TV Only/ Live Matches Only/ IPL-11 & IPL-12 had 8 matches in the first week 11 11MN MORE VIEWERS PER MATCH COMPARED TO LAST YEAR 119Mn +10 % Viewers 8.7 (IPL-13) 6.6 108Mn 5.3 +9 Viewers % (IPL-12) +24% +31% 95Mn Viewers IPL-11 IPL-12 IPL-13 (IPL-11) VIEWING MINUTES (BILLION) India / 2 yrs+/ TV Only/ Live Matches Only (Avg of 1st week matches) 12 GROWTH ACROSS ALL AGE GROUPS & GENDER IPL-13 4.9 AGE GROUP +30% IPL-11 IPL-12 IPL-13 GD%(IPL-13) IPL-12 3.8 1.80 100% +22% 1.60 90% IPL-11 3.1 1.40 1.56 80% 1.41 1.42 1.20 1.33 1.33 70% 1.20 60% 1.00 1.16 GENDER 1.05 1.03 1.03 50% 0.95 0.98 0.94 0.80 0.87 0.86 43% 42% 0.78 37% 40% 0.60 35% 29% 0.65 0.66 30% IPL-13 3.7 27% 0.53 0.40 0.47 20% +33% 17% 0.37 0.20 10% IPL-12 2.8 0.00 0% +25% Years 2-14 15-21 22-30 31-40 41-50 51-60 61+ IPL-11 2.2 15-21 is the biggest contributor India / 2 yrs+/ TV Only/ Viewing Min (Bn)/ Live Matches Only (Avg of 1st week matches) of viewership HD CHANNELS HAVE ATTAINED PEAK VIEWERSHIP 13 VIEWING MINUTES (BILLION)– HD PRIME TIME Channels Full Day HD CHANNELS ALL CHANNELS India 2+ HSM 2+ 24 23 22 Channel Rank Channel Rank 20 STAR Sports 1 HD Hindi #1 STAR Sports 1 HD Hindi #23 STAR Maa HD #2 Big Magic #24 18 STAR Sports 1 HD #3 Republic Bharat #25 16 Sony TV HD #4 Colors Marathi #26 14 Colors HD #5 Rishtey Cineplex #27 12 STAR Plus HD #6 STAR Gold 2 #28 10 Zee TV HD #7 &pictures #29 8 STAR Gold HD #8 STAR Bharat #30 Zee Marathi HD #9 Zee Sarthak #31 Sun TV HD #10 B4U Kadak #32 2020W 1 2020W 3 2020W 5 2020W 7 2020W 2020W 9 2020W 2020W11 2020W13 2020W15 2020W17 2020W19 2020W21 2020W23 2020W25 2020W27 2020W29 2020W31 2020W33 2020W35 2020W37 2019 2020 India / 2 yrs+/ TV Only/ Viewing Min (Bn)/ Prime Time 1800-2400 Hrs 14 Advertising Trends 15 TOTAL ADVERTISING VOLUME FOR IPL 2020 OPENING WEEK IS 15% HIGHER THAN 2019 OPENING WEEK Total Ad Volumes (Lacs) 2.15 1.95 1.75 1.55 1.35 1.15 0.95 0.75 IPL 12 (2019) IPL 13 (2020) Ad Volumes in Lacs (Only Live Matches) First seven matches considered for both seasons Channels:- All Star Sports channels considered that aired all matches across both seasons (Star Sport 1 Bangla, Star Sports 2 (HD+SD) excluded/ since did not air equal number of matches across both seasons) AD VOLUMES SEE GROWTH ACROSS MATCHES 16 IPL 12 (2019) IPL 13 (2020) 14% -2% 14% 22% 23% 23% 0.31 12% 0.29 0.29 0.27 0.27 0.26 0.27 0.25 0.25 0.24 0.23 0.24 0.21 0.22 Match 1 Match 2 Match 3 Match 4 Match 5 Match 6 Match 7 Ad Volumes in Lacs Ad Volumes in Lacs (Only Live Matches) First seven matches considered for both seasons Channels:- All Star Sports channels considered that aired all matches across both seasons (Star Sport 1 Bangla, Star Sports 2 (HD+SD) excluded/ since did not air equal number of matches across both seasons) ADVERTISER & BRAND COUNT IPL 2020 VS IPL 2019 17 Advertiser Count Brand Count 81 143 68 117 IPL 12 (2019) IPL 13 (2020) IPL 12 (2019) IPL 13 (2020) First seven matches considered for both seasons (Only Live Matches) Channels:- All Star Sports channels considered that aired all matches across both seasons (Star Sport 1 Bangla, Star Sports 2 (HD+SD) excluded/ since did not air equal number of matches across both seasons) 18 Appendix for ‘Advertising Trends’ section FIXTURES : 2019 vs.
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