296 BUTLER UNIVERSITY COLLEGE of COMMUNICATION

Administration platforms. Our innovative, experiential approach Gary Edgerton, PhD, Dean; Suzanne Reading, to discipline-based education ensures that PhD, Associate Dean graduates can excel in their chosen professions Professors or post-graduate study. The strong grounding in Kwadwo Anokwa, PhD; Rose G. Campbell, PhD; liberal arts ensures that our graduates are well Kenneth Creech, PhD; Allan Diefendorf, PhD; prepared for civic engagement and to provide Suzanne Reading, PhD, CCC-SLP; Ann M. leadership in their careers and communities. Savage, PhD; Nancy Whitmore, PhD Associate Professors College Requirements for Margaretha Geertsema Sligh, PhD; Allison Harthcock, PhD; Kristen Hoerl, PhD; Carolyn Graduation Richie, PhD; Kristin Swenson, PhD; Christine To fulfill graduation requirements, students must Taylor, MA complete 126 credit hours; complete a minimum Assistant Professors of 40 hours at the 300 course level or above; Ian Z. Anderson, MFA; Lindsay Ems, PhD; complete the College of Communication core Jessica Moore, PhD; Erin Ortiz, PhD; Mark requirements (see below for details); complete Rademacher, PhD; Sofia Souto, PhD; Kevin Wang, required courses in the selected major; complete PhD; Laura Young, PhD required courses for a major, minor, or 12-hour Senior Clinical Faculty concentration outside of the primary major; and Mary Gospel, PhD, CCC-SLP maintain a minimum cumulative GPA of 2.0. Clinical Faculty Ann Bilodeau, MS, CCC-SLP College of Communication Professional Practice Faculty Loni McKown, MS; Carrie Rector, MS Core Requirements Instructors COM101, Rhetoric and the American Demo: Cutler Armstrong, MS; Scott Bridge, MS; Janis This course provides a foundation in the Crawford, MA; Robert E. Norris, MA; Armando study of rhetoric including the construction, Pellerano, MS performance, and analysis of rhetorical acts. Students will learn the rhetorical canon

College Website (invention, arrangement, style, memory, www.butler.edu/ccom and delivery) and how the canon applies to The College of Communication (CCOM) was democratic tradition. (U)(3) Fall, spring, and founded in 2010 and is currently Butler’s fastest summer. growing college. CCOM features a strong SW266-COM, Media Literacy: This course liberal arts foundation, outstanding facilities, is an exploration of the cultural implications and impressive internship opportunities. The of media. Through systematic analysis of the College’s faculty and staf are committed to grammar of mediated messages, students develop helping students realize their full potential as sensitivity to and a critical understanding of the communicators, journalists, media artists, and, interplay between popular culture and media, i.e., most of all, engaged citizens. All of CCOM’s how mediated messages influence our lifestyles, nine majors blend rigorous curricula with attitudes, and values, and reflect who we are. (U) abundant experiential learning opportunities. (3) Fall, spring, and summer. The College’s coursework is thus theoretical and applied, providing the conceptual grounding for One course designated Communication and lifelong learning and career success. Culture from the list below: CSD338, Language and Culture Mission JR417, International Communication JR418, Global Views: Gender and Media The Butler University College of Communication CCM354, Gender and Communication prepares students for success in our digital age CCM365W, Media and Cultural Criticism and global society. Our curricular structure CCM376, Film, Culture, and Criticism reflects the centrality of communication as a CCM481, Technologies of the Body basic human right in society. Students learn CCM468, Women and Rock to analyze, synthesize, speak, write and create CCM470, Sports, Media, and Culture meaningful, socially responsible messages across CCM330, Representations of Race and dynamic communication contexts and media Diference

COLLEGE OF COMMUNICATION 297 CCM420, Queering Film Why Study Communication CCM482, Voices of Dissent and Social Sciences and Disorders? Change ORG359, Intercultural Communication Mission Statement: The ability to communicate is one of our greatest human gifts. It is a fundamental human right and plays a central Foreign Language role in the dignity and value of human life. The Requirement remarkable ability to communicate allows us to realize our human potential and connect with Students in the College of Communication other people. Problems with communication must demonstrate competence in a foreign have a great impact on all aspects of life. The language by earning at least six hours of credit Communication Sciences and Disorders (CSD) in one foreign language at the 200 level or above. Program at Butler is dedicated to educating Foreign language courses are ofered at the 100 students so that they may assist those who level for students in need of preparation for more experience communication disorders. advanced study. Although 100-level courses do not satisfy the foreign language requirement, Why Study Communication they do count as credit hours toward the degree. All first-year students must take a placement Sciences and Disorders at Butler? examination. Further information is available Our students receive a strong foundation in in the Department of Modern Languages, basic courses that prepares them for success Literatures & Cultures in the College of Liberal in graduate school. Our students have had Arts and Sciences. American Sign Language outstanding success in gaining admission into also fulfills the language requirement. Students prestigious and competitive graduate programs should contact the Communication Sciences and throughout the United States. Our undergraduate Disorders Program for more information. students have many opportunities for experiential learning. Students provide Degree Programs treatment for speech and language disorders through the Butler University Speech-Language Major in Communication Sciences and Clinic, the Butler Early Language and Literacy Disorders (BA) program, and through the Butler Aphasia Major in Critical Communication and Community. Students also provide speech, Media Studies (BA) language, and hearing screening services to area Major in Digital Media Production (BA) schools. Major in Human Communication and Organizational Leadership (BA) In addition, students engage in research and Major in Journalism (BA) teaching activities with faculty mentors. Major in Recording Industry Studies (BA) Major in Sports Media (BA) Finally, the CSD degree at Butler leads to high- Major in Strategic Communication: Public demand careers in speech-language pathology, Relations and Advertising (BA) audiology, and speech science. Minor in Critical Communication and Media Studies Communication Sciences and Minor in Digital Media Production Disorders Student Learning Minor in Human Communication and Outcomes Organizational Leadership Demonstrate foundational knowledge of Minor in Journalism the biological, physical, and social sciences, Minor in Recording Industry Studies mathematics, and cultural diversity Minor in Strategic Communication Demonstrate knowledge of normal structures, processes, and development Communication Sciences needed for the human communication system and Disorders Demonstrate foundational knowledge Administration about ethical issues and research methods Mary Gospel, PhD, CCC-SLP, Department Chair in communication sciences and disorders Observe and study various communication Department Website disorders and basic treatment strategies www.butler.edu/communication-disorders Demonstrate knowledge required for acceptance into a communication sciences and disorders graduate program

298 BUTLER UNIVERSITY Degree Program CSD139, American Sign Language 2: A continuation of CSD138. An introduction to the Major in Communication Sciences and language of signs and finger spelling. Receptive Disorders (BA) and expressive skills emphasized. The course Requirements for the Major will present stories, poems, and readings that exist in deaf culture. Prerequisite: CSD138. (U) The major comprises 36 credit hours, of which 27 (3) Spring. hours are in required CSD courses. (All required courses are 3 credit hours.) CSD231, Introduction to Communication CSD231, Introduction to Communication Science and Disorders: Introduction to the field Sciences and Disorders of communication sciences and disorders, which CSD240, Phonetics includes phonetics, speech science, speech- CSD332, Language Development pathology, and audiology. Common speech and CSD333, Anatomy and Physiology of language disorders, their causes, treatment, and Speech and Hearing general clinical procedures will be covered. (U) CSD334, Speech Science (3) Fall and summer. CSD335, Phonological Development and Disorders CSD238S, American Sign Language 3: Emphasis on competency in signing, both CSD336, Fundamentals of Audiology receptive and expressive. Use of videos to gain CSD356W, Communication Research Methods insight into deaf culture. Prerequisite: CSD138, CSD139, or equivalent. (U)(3) Fall. CSD485C, Capstone: Ethics and Professional Development CSD239S, American Sign Language 4: Electives: 9 credit hours A continuation of CSD238. Emphasis on competency in signing, both receptive and CSD238S, American Sign Language III* expressive. Use of videos to gain insight into deaf CSD239S, American Sign Language IV* culture. Prerequisite: CSD238. (U)(3) Spring. CSD337, Clinical Procedures CSD338, Language and Culture CSD240, Introduction to Phonetics: An CSD339, Linguistics introduction to the study of the sounds of spoken CSD360S, Communication Science language, this course will focus on articulatory, Practicum acoustic, linguistic, and clinical phonetics. CSD363S, Community Screening Accurate transcription of the English language Practicum using International Phonetic Alphabet will CSD397, CSD398, CSD399, Directed be emphasized. This course will serve as an Research in Communication Disorders important foundation for future coursework in CSD401, CSD402, CSD403, Independent both normal and disordered speech processes. Study In keeping with the Liberal Arts and Sciences CSD404, CSD405, Internship tradition, this course will take the scientific CSD433, Aural Rehab approach to various aspects of human CSD436, Neurogenic Communication communication. (U)(3) Spring. Disorders CSD437, Language Disorders in Children CSD332, Language Development: Major CSD460S, Butler Aphasia Community theoretical approaches to language acquisition, CSD475, Teaching Practicum in CSD the perspectives and nature of language, normal CSD480, CSD481, Topics in CSD (fluency and abnormal language behavior, and basic disorders, voice disorders, medical SLP, management will be considered. Prerequisite: advanced study in aphasia) CSD240. (U)(3) Spring. * Elective credit only if not taken to fulfill LAS CSD333, Anatomy and Physiology of Speech language requirement and Hearing: Introduction to the anatomical and physiological bases of the speech and hearing Communication Sciences and mechanisms. (U)(3) Fall. Disorders Courses CSD334, Speech Science: The physical CSD138, American Sign Language 1: An characteristics of speech sounds and introduction to the language of signs and psychophysical processes involved in speech and finger spelling. Receptive and expressive skills hearing. (U)(3) Spring. emphasized. The course will present stories, poems, and readings that exist in deaf culture. CSD335, Phonological Development and (U)(3) Fall. Disorders: Phonological development and

COLLEGE OF COMMUNICATION 299 speech characteristics are the focus. Testing provide feedback about developing clinical and management of disorders will be discussed. skills. This course is a combination of lecture/ Prerequisite: CSD240. (U)(3) Fall. discussion and practicum. The students will average about three hours of classroom CSD336, Fundamentals of Audiology: discussion and four hours of practicum. Introduction to the field of audiology including Prerequisite: Minimum cumulative GPA of 3.0, the study of the physiology and pathology of the minimum grade of B in CSD335, and minimum human ear. Rehabilitation management will be grade of B in CSD336, or permission of the discussed. Prerequisites: CSD333, CSD334. (U) instructor in consultation with the department (3) Spring. chair. (U)(3) Fall and spring. CSD337, Clinical Procedures: Introduction CSD397, Directed Research in Com. to therapy with emphasis upon behavioral Disorders: This course provides an opportunity observation, description of behavior, good to gain hands-on research experience. Students planning, cause-efect relationships, and clinical earn course credit as they engage in directed interaction. Prerequisites: CSD332, CSD335. (U) research with communication faculty. Activities (3) Fall and spring. may include data collection, data analysis, and/or CSD339, Linguistics: Linguistics is the presentation of results. Prerequisite: Permission systematic study of language from its sounds of instructor. May be repeated to six hours total. (phonetics and phonology), words (morphology), (U)(1) Fall and spring. and sentences (syntax), to its meaning CSD398, Directed Research in Com. (semantics). In addition to examining language Disorders: This course provides an opportunity itself, this course will cover aspects of language to gain hands-on research experience. Students use such as language change, and the role of earn course credit as they engage in directed language in society. (U)(3) Spring. research with communication faculty. Activities CSD356W, Communication Research may include data collection, data analysis, and/or Methods: Introduces students to the application presentation of results. Prerequisite: Permission of social science and quantitative methodology of instructor. May be repeated to six hours total. for communication research. Work includes (U)(2) Fall and spring. problem analysis, research design, data CSD399, Directed Research in Com. collection, data analysis, and scientific writing. Disorders: This course provides an opportunity Prerequisites: CSD majors only, junior or senior to gain hands-on research experience. Students standing, or permission of the instructor. (U)(3) earn course credit as they engage in directed Fall. research with communication faculty. Activities CSD360S, Communication Science: may include data collection, data analysis, and/or Laboratory practice in the diagnosis and presentation of results. Prerequisite: Permission treatment of speech and language disorders. of instructor. May be repeated to six hours total. Prerequisites: Cumulative GPA 3.0, minimum (U)(3) Fall and spring. grade of B in CSD337, completed 25 hours of CSD401, Independent Study: An opportunity observation, or permission of the instructor. (U) for the qualified student to pursue a topic of (3) Fall and spring. special interest. Prerequisite: Permission of CSD363S, Communication Screening department head. (U)(1) Fall and spring. Practicum-SL: This course focuses on CSD402, Independent Study: An opportunity speech, language, and hearing assessment of for the qualified student to pursue a topic of preschool and school-age children. Students special interest. Prerequisite: Permission of will learn to administer speech and language department head. (U)(2) Fall and spring. screening tests, pure-tone audiometric testing, and impedance audiometry. Students will CSD403, Independent Study: An opportunity develop professional behaviors, including for the qualified student to pursue a topic of collaboration and scheduling with teachers and special interest. Prerequisite: Permission of administrators, collecting accurate data, and department head. (U)(3) Fall and spring. interacting appropriately with young children. In addition, students will be able to apply classroom CSD405, Communication Internship: knowledge in evaluating typical and disordered Ofers the qualified student the opportunity communication skills. This course will include for supervised work experience in a setting an introduction to speech and hearing screening related to communication studies. Prerequisite: instruments, community work, weekly journal Permission of department head. (U)(6) Fall and entries, and a follow-up evaluation, which will spring.

300 BUTLER UNIVERSITY CSD433, Aural Rehabilitation: The study of Department Website theoretical bases for rehabilitative audiology and www.butler.edu/creative-media-entertainment principles of clinical application for pediatric and adult populations. Prerequisite: CSD336 (U) The Creative Media and Entertainment program (3) Fall. ofers majors in digital media production and recording industry studies. Each major is CSD436, Neurogenic Communication designed to prepare graduates for a life in their Disorders: An investigation of the neurological profession ofering real-world experience and processes involved in communication disorders. industry-focused coursework. Includes aphasia and cerebral palsy. Prerequisite: Junior or senior standing or permission of Degree Programs instructor. (U)(3) Spring. Major in Digital Media Production (BA) Major in Recording Industry Studies (BA) CSD437, Language Disorders in Children: Minor in Digital Media Production Description and diagnosis of various language Minor in Recording Industry Studies disorders in children and procedures for therapeutic management. Prerequisite: CSD332. Digital Media Production (U)(3) Fall. Why Study Digital Media CSD460S, Butler Aphasia Community: Students gain classroom knowledge and clinical Production? experience with adults who have aphasia. Digital media production is integral to the Prerequisites: CSD337 and CSD436. (U)(3) Fall world of entertainment and communication. and spring. Studying digital media theory and technique provides the knowledge you need to move from CSD475, Teaching Practicum in CSD: preproduction through finished project. You will Qualified students work with faculty on the also understand how to deliver your work online development and presentation of the course or in traditional media. Digital media production curriculum. Student responsibilities may allows you to use your creative talent and include preparation and organization of course understanding of a digital workflow to build a materials, management of small-group projects, career in the communication and entertainment assistance with class discussion, and tutoring. fields. Prerequisites: Junior or senior standing, satisfactory completion of the course for which Why Study Digital Media Production student will be assisting, and permission of the at Butler? instructor. (U)(3) Fall and spring. Imagine designing, shooting, and editing your CSD481, Topics in Communication Science first project and distributing it online. Butler Disorders: An in-depth study of a particular provides the small class size and quality faculty topic in the field of communication chosen from that make collaborative work possible from the the areas represented by the upper-division first year of study. Students work on industry- courses in the department. (U)(3) Fall and spring. standard hardware and software in class. There are many opportunities within the curriculum CSD485C, Capstone—Ethics and Professional for experiential hands-on learning in production Development: A capstone course for majors facilities on campus and out in the workplace in Communication Sciences and Disorders through internships. Additionally, students (CSD). In this course students will read about benefit from Butler’s proximity to Indianapolis and discuss professional issues and ethics. They and all media and corporate venues a city of this will prepare a portfolio of their undergraduate size ofers. work, which will be suitable for submission with graduate program applications. (U)(3) Fall. Digital Media Production Student CSD499, Honors Thesis. (U)(3) Fall and spring. Learning Outcomes Students explore ways of knowing in Creative Media and finding, synthesizing, and understanding information in their field. Entertainment Students demonstrate an understanding Administration of the link between aesthetics and Kenneth Creech, PhD, Fairbanks Chair in communication and are expected to be able Communications and Program Director to communicate efectively in written, oral, and mediated forms.

COLLEGE OF COMMUNICATION 301 Students demonstrate the ability to work design abound. You will have the opportunity in collaboration with others and to develop to combine your love of music, recording, and leadership potential. producing to prepare for a challenging and Students demonstrate a mastery of rewarding professional career. the technologies required and learn to appreciate the role of media in a global Why Study the Recording Industry society. at Butler? Students learn an appreciation for the Imagine yourself sitting behind a professional evolutionary nature of their changing audio console as you prepare to record a group of discipline and the ethical responsibilities musicians who are set up in the studio. Or, you incumbent upon media professionals. may be choosing sound efects to be edited into a Requirements for the Major film that you and other classmates are producing as a semester-long project. You may also find CME106, Survey of Digital Media yourself negotiating with the manager of a local Production string quartet on behalf of Butler’s record label CME201, Audio Production as you prepare for the release of the group’s latest CME202, Multi-Camera Studio Production CD. You can do all of these things and more when CME212, Writing for Electronic Media you study the recording industry at Butler. CME215, Video Editing CME219, Design for the Web Small class size and quality faculty make CME305, Electronic Field Production collaborative work possible from the first year CME306, Multimedia Design and of study. Students start immediately working Production on industry-standard hardware and software CME310, Directing the Narrative in class. There are many opportunities within CME415, Advanced Editing the curriculum for experiential hands-on CME432, Electronic Media Law and learning both in our home studios and out in the Regulation or CME452, Entertainment workplace through internships. Students benefit Media and the Law from Butler’s proximity to Indianapolis and CME457, Media Project Design and all the entertainment venues a city of this size Management ofers. Total hours required for graduation: 126 Recording Industry Studies Student Requirements for the Minor Learning Outcomes Students explore ways of knowing in CME106, Survey of Digital Media finding, synthesizing, and understanding Production information in their field. CME201, Audio Production Students demonstrate an understanding CME202, Multi-Camera Studio Production of the link between aesthetics and CME219, Design for the Web communication and are expected to be able Directed Electives (9 credit hours) to communicate efectively in written, oral, CME212, Writing for Electronic Media and mediated forms. CME215, Video Editing Students demonstrate the ability to work CME305, Electronic Field Production in collaboration with others and to develop CME306, Multimedia Design and leadership potential. Production Students demonstrate a mastery of CME415, Advanced Editing the technologies required and learn to CME457, Media Project Design and appreciate the role of media in a global Management society. Students learn an appreciation for the Total hours for the minor: 21 evolutionary nature of their changing discipline and the ethical responsibilities Recording Industry Studies incumbent upon media professionals. Why Study the Recording Industry? Requirements for the Major The recording industry is a major component in the world of entertainment and communication, CME107, Music Skills for the Recording and this is an exciting time to be a part of it. The Industry industry is rapidly changing, and opportunities CME109, Survey of the Recording Industry for you to shape the future of audio and sound CME201, Audio Production CME220, Audio Lab

302 BUTLER UNIVERSITY CME222, History of the Recording Industry principles. Students also learn to use some of the CME252, Theories and Techniques of basic tools of digital media. Prerequisites: Digital Sound Recording media production majors, journalism majors, and CME320, Audio Independent Study DMP minors or permission of the instructor. (U) CME352, Business Aspects of the (3) Fall and spring. Recording Industry CME354, Advanced Audio Production CME107, Music Skills for Recording Industry CME452, Entertainment Media and the Studies: An introductory course in music theory Law for the recording industry studies major. Specific CME454, Seminar in Recording Industry topics include commercial music styles, music CME455, In-Training in Recording notation, melody, rhythm, chords, and basic Industry aural and keyboarding skills as they apply to the recording industry. Prerequisites: MT100 Related Required Courses or successful completion of a music theory MT100, Elements of Music placement exam. (U)(3) Fall. MK280, Introduction to Marketing MT440, Introduction to Electronic Music CME109, Survey of the Recording Industry: An introduction to the world of recording and Total hours required for graduation: 126 music production. This course will include the history of the recording industry, its current Requirements for the Minor state, and where it may be headed in the near CME109, Survey of the Recording Industry future. (U)(3) Fall. CME201, Audio Production CME130, Production Lab: Students participate CME222, History of the Recording Industry in labs supporting the development of CME252, Theories and Techniques of programming for distribution by the department. Sound Recording (U)(1) Fall and spring. CME352, Business Aspects of the Recording Industry CME201, Audio Production: This course will cover the basics of audio theory recording and Directed Electives (6 credit hours) basic audio production as they relate to a variety CME107, Music Skills for the Recording of possible work situations, with the realization Industry that students in this class have a wide variety CME220, Audio Lab of interests and career goals. CME201 is the CME320, Audio Independent Study introductory audio course and will also serve CME353, Audio for Video and Television as a building block for more advanced audio CME354, Advanced Audio Production courses for those who continue. Prerequisite: CME454, Seminar in Recording Industry CME majors and minors or permission of the CME455, In-Training in Recording department chair. (U)(3) Fall and spring. Industry CME208, Multimedia Graphics: Students Total hours for the minor: 21 are introduced to concepts and principles of Creative Media and Entertainment graphic design. Students will explore graphic editing, optimizing, and preparing images for Courses media-based delivery. Projects are designed to CME102, Media Aesthetics and Basic Studio further refine visual thinking and build upon Production Technique: This course touches basic constructs through applied projects. on the principles of applied media aesthetics as CME majors and minors or permission of the well as studio production technique. Students department chair. (U)(3) Fall and spring. will be introduced to concepts of composition, color theory, lighting, and sound and apply CME211, The Auteur Director: The auteur that knowledge in practical studio production theory suggests that the greatest cinema is a situations. Additionally, students will engage in result of the personal vision of one person, the producing, directing, and editing show content. director. This course examines the career of a (U)(4) Fall and spring. specific director. Students view selected films from the director’s works and study particular CME106, Survey of Digital Media: An auteur characteristics. (U)(3) Occasionally. introduction to the history, concepts, techniques, and trends in digital media. This CME215, Fundamentals of Videography course introduces the student to the world and Video Editing: This course introduces of multimedia creation and its foundational the student to videography and video editing. Shooting and editing concepts and practice

COLLEGE OF COMMUNICATION 303 will be combined with discussion of aesthetics. on location to produce compelling nonfiction Prerequisite: CME102, CME106, or permission stories using audio and video and other of the department chair. (U)(3) Fall and spring. electronic tools. The techniques and aesthetics involved in post-production will also be covered. CME219, Design for the World Wide Web: Prerequisites: CME102, CME106, and CME215 The course focuses on concepts and techniques or permission of the department chair. (U)(3) of creating elements of a website, posting the Fall. site to the Web and maintenance of the site. Prerequisite: CME106. (U)(3) Fall. CME306, Multimedia Design and Production I: This course will introduce the student to the CME220, Audio Lab—Independent Study: concepts, techniques, and trends in multimedia This lab is designated as an opportunity for creation. Students will learn some of the basic students who have completed MDA201 to hone tools used in multimedia authoring to meet the basic audio recording, mixing, and editing skills. producer’s communication goals. Prerequisites: Prerequisite: Non-majors must have permission CME106 and sophomore standing. (U)(3) Fall. of the instructor. (U)(1) Fall and spring. CME311, Genres in Cinema: This course CME222, History of the Recording Industry: examines specific styles, movements, and periods This course examines the development of the in the history of cinema. One specific genre technology, business practices, rise and decline will be studied during the course of an entire of the major record labels, the emergence of semester. (U)(3) Occasionally. digital recording, and significance of the musical styles, genres, and historical figures important in CME315, Advanced Video Editing: This course the development of the recording industry. (U) continues to develop concepts, techniques, and (3) Fall. principles introduced in CME215. Prerequisites: CME102, CME106, and CME215. (U)(3) Spring. CME252, Theories and Techniques of Sound Recording: The second audio production course. CME319, Advanced Web Development: Emphasis on developing critical listening skills, Building upon the proficiencies learned in the microphone techniques, outboard gear, digital previous web development class (CME219), and analog recording. Prerequisites: CME201 or students will learn how to code webpages to do permission of the instructor. (U)(3) Spring. client-side processes to ease the strain of server- side processing through the use of variables, CME290, Seminar in Media Arts: A group or functions, statements, and libraries, making sites individual study of the problems, achievements, much more responsive to the user. Prerequisite: and opportunities in the fields of digital CME219. (U)(3) Fall. production, media and cultural studies, electronic journalism, or recording industry CME320, Audio Lab—Multi-Track studies. Class will be conducted through Independent Study: This lab is designated as an research, discussion, and/or individual reports. opportunity for students to work in the recording U)(3) Annually, term varies. studio on multi-track projects such as complete songs or collections of songs by small to medium CME300, Honors Special Project: Preparation groups or ensembles. Prerequisites: CME201, for honors thesis proposal. Taken in conjunction CME220 (U)(1) Fall and spring. with any 300- or 400-level MDA course. Students’ independent inquiry that goes beyond CME330, Production Laboratory: Students current course curriculum and individualized participate in labs supporting the development of interactions with instructors are encouraged. programming for distribution by the department. Fulfills program area honors course requirement. Can be taken concurrently with MDA331. (U)(1) Prerequisites: Junior honors status. (P/F)(U)(0) Fall and spring. Fall and spring. CME352, Business Aspects of the Recording CME302, Video Production 2: Advanced studio Industry: This course will give students the production techniques including graphics, opportunity to expand upon their knowledge of lighting, and production of program material. recording industry business trends and practices. Prerequisite: CME202. (U)(3) Spring. Topics to be covered include copyright, music publishing, performing rights organizations, CME305, Documentary Style Production royalties, agents/managers, and contracts. Theory and Technique: The focus of this course Prerequisite: CME109 or permission of is on theory, techniques, and aesthetics of single- instructor. (U)(3) Spring. camera storytelling. Students will learn how to properly use the camera, microphones, and lights

304 BUTLER UNIVERSITY CME353, Audio for Video and Television: Students will utilize skills acquired in CME102, Practical applications of all aspects of sound CME106, CME215, CME305, and CME315 in from pre- to post-production; location sound; the production of a substantial final project. boom audio and love miking techniques; music Prerequisites: CME102, CME106, CME215, editing and sound design. Prerequisite: MDA201, CME305, and CME315 or permission of the MDA252, and MDA352. (U)(3) Spring. department chair. (U)(3) Spring. CME354, Advanced Audio Production: This CME419, Interactive Web Development: This course will give students the opportunity to course builds of previous courses to create expand upon their knowledge of an experience interactive web applications. Subject matter will with recording, editing, mixing, and mastering include technologies that allow asynchronous of projects, including the use of DAWs (Digital page updates using AJAX, XML, and other Audio Workstations). Prerequisites: CME252 or similar technologies. Prerequisites: CME319 and permission of instructor. (U)(3) Annually, term junior standing. (U)(3) Spring. varies. CME422, New Media Distribution: This course CME360, Recording Industry Practicum: is an introduction to rich internet applications. Students will work in groups to write, perform, Topics include development and deployment produce, record, and mix original content for of web and mobile applications across many Indianapolis-based nonprofit organizations. platforms. Prerequisites: CME306 and junior The material produced will be suitable for standing. (U)(3) Fall. student portfolio use. Part of the class will also be devoted to résumés, interviewing, and finding CME432, Law and Regulation of Electronic employment after graduation. Prerequisites: Media: A study of the laws, regulations, and CME320, CME352 (U)(3) Spring. policies afecting the electronic media, including broadcasting, cable, and developing electronic CME390, Seminar in Creative Media and media. Prerequisite: Senior standing. Non- Entertainment: A group or individual study of majors must have permission of the program the problems, achievements, and opportunities director. (U)(3) Fall. in the fields of digital production, media and cultural studies, electronic journalism, CME452, Entertainment Media and the or recording industry studies. Class will be Law: A survey of the major legal and business conducted through research, discussion, and/ issues encountered by professionals in the or individual reports. Prerequisites: Sophomore entertainment industry. Cases and problems will or junior standing. Non-majors must have address intellectual property, music licensing, permission of the program director. (U)(3) and other issues related to recording, film, Annually, term varies. broadcasting, and new media. Prerequisite: Senior standing. Non-majors must have CME400, Independent Study: An opportunity permission of the program director. (U)(3) for the qualified student to pursue some Spring. investigative work on his or her own initiative. Permission of department chair and instructor. CME455, In-Training: On-the-job experience in (U)(1) Fall and spring. a facility directly related to the student’s degree objective. Prerequisite: Senior status. Majors CME401, Independent Study: An opportunity only with approval of the program director. (U) for the qualified student to pursue some (3) Fall and spring. investigative work on his or her own initiative. Permission of department chair and instructor. CME457, Digital Media Project Design and (U)(2) Fall and spring. Management: This course builds the foundation for creating and authoring digital media for all CME402, Independent Study: An opportunity delivery systems through successful planning for the qualified student to pursue some and project management. This course guides investigative work on his or her own initiative. the student through the development process, Permission of department chair and instructor. project design, and management that would (U)(3) Fall and spring. be followed with any client when developing a communication plan involving the use of CME410, Directing the Narrative: Explores the multimedia communication. This course translation of the written script to screens both is a “capstone” course, designed to put to large and small. Topics for discussion include: practice all the concepts and skills of a student the evolving roll of the director in the creative into a focused, professional-grade project. process, the impact of emerging technologies Prerequisites: CME106, CME201, CME202, on the craft, and the business of filmmaking.

COLLEGE OF COMMUNICATION 305 CME215, CME219, CME305, CME306 and and rhetoric—fields of study that complement senior standing. For senior majors only. (U)(3) each other but are often separated in more Spring. traditional communication programs. As such, the program serves as a showcase for synergy. CME460, RIS Capstone—Advanced Audio Production: In this portfolio-building capstone This innovative program highlights the spirit course, students will be granted the opportunity of a liberal arts education in partnership with to apply advanced microphone theory and preparation for a variety of exciting careers techniques as well as advanced signal processing related to media and communication, as well as and mixing techniques while working in small graduate or law school. The program provides a groups to produce, engineer, and mix songs bridge that enables students to infuse practice by Butler record label artists. Prerequisites: with theory, and activism with scholarship, to CME352, CME360. (U)(3) Spring. demonstrate a commitment to social justice and diversity. Faculty are an enthusiastic group of CME461, RIS Capstone—Record Label and well-published teacher-scholars, who are active Music Publishing Operations: In this capstone in research and scholarship and who frequently course, senior recording industry studies present their work at national and international students gain experience and make industry conferences. CCM students will have the contacts through the Butler record label and opportunity to work closely with these faculty music publishing company. Topics include how members on teaching or research. sound recordings and compositions are exploited and how royalties are generated, collected, Critical Communication and Media and distributed; finding and signing talent. Prerequisites: CME352, CME360. (U)(3) Spring. Studies Student Learning Outcomes Students will: CME475, Internship in Creative Media and Acquire skills in and demonstrate Entertainment: On-the-job experience in a systematic and innovative inquiry into the facility directly related to the student’s degree production, reception, and circulation of objectives. Prerequisite: Junior or senior public and mass-mediated communication standing, 25–30 credits in major, and approval Demonstrate an understanding of of the program director. Majors only. (U)(6) Fall historical, theoretical, and critical and spring. perspectives as they apply to a variety of public and mass-mediated messages CME490, Seminar in Creative Media and Interpret, evaluate, and critique the Entertainment: A group or individual study of symbolic and shared processes of meaning the problems, achievements, and opportunities making in the fields of digital production, media Analyze how identity and power afect and cultural studies, electronic journalism, communication globally and locally or recording industry studies. Class will be Develop an appreciation of the value of conducted through research, discussion, and/ communication to promote community or individual reports. Prerequisites: Junior engagement and social justice or senior standing. Non-majors must have Demonstrate the ability to advocate permission of program director. (U)(3) Annually, appropriately and efectively in term varies. professional and public contexts CME499, Honors Thesis. (U)(3) Fall and spring. Degree Programs Critical Communication Major in Critical Communication and Media Studies (BA) and Media Studies Minor in Critical Communication and Administration Media Studies Kristin Swenson, PhD, Department Chair Film Concentration Department Website Requirements for the Major www.butler.edu/critical-communication-media The following courses are required: Why Study Critical Communication SW266-COM, Media Literacy CCM310, Media and Cultural Theory or and Media Studies at Butler? CCM315, Rhetorical Theory The CCM program at Butler is a unique CCM398, Argumentation and Advocacy interdisciplinary program that combines CCM465, Communication and Cultural perspectives from critical theory, media studies, Criticism or CCM352, Rhetorical Criticism

306 BUTLER UNIVERSITY CCM482, Voices of Dissent and Social both American and foreign movies. Readings, Change lecture and discussion, exams, and viewing of JR417, International Communication, or numerous film clips. (U)(3) JR418, Gender and Media: Global Views CCM310, Media and Cultural Theory: This Four courses from the following electives: course surveys the development of mass CCM308, History of Film communication and cultural theory and current CCM330, Representations of Race and trends in the field. Prerequisite: Sophomore or Diference above or permission of instructor. (U)(3) CCM354, Gender and Communication CCM368, Media and Politics CCM315, Rhetorical Theory: This course CCM376, Film, Culture, and Criticism examines key theories and theoretical debates CCM420, Queering Film within rhetorical studies. These areas may CCM430, Rhetoric of Horror Film include: rhetoric’s role in defining humanity, CCM462, Influence in Public Culture culture, and public sphere, power and CCM463, Freedom of Speech and communication, marginal groups and public Democracy discourse, gender/sex and rhetoric, the influence CCM468, Women and Rock of critical theory, and emerging communication CCM470, Sports, Media, and Culture technologies and rhetorical theory. (U)(3) CCM481, Technologies of the Body CCM320, Documentary Films: This course CCM482, Voices of Dissent and Social will introduce students to the theory and Change development of the nonfiction film genre while also considering the social, cultural, and Requirements for the Minor historical contexts. A specific sub-genre, director, The minor consists of 18 hours. The following topic, or style will be studied throughout the four courses are required: semester. Prerequisites: Junior standing or SW-COM266, Media Literacy permission of instructor. (U)(3) CCM310, Media and Cultural Theory or CCM315, Rhetorical Theory CCM330, Representations of Race and CCM398, Argumentation and Advocacy Diference: Course investigates representations CCM465, Media and Cultural Criticism or of race and racism in media culture and public CCM352W, Rhetorical Criticism discourse. Race is a social fiction, yet remains a force in our history, culture, and lives. Course Two courses from any 300- or 400-level courses examines how we discuss racism and represent listed as part of the major. race on news, film, and television. Prerequisite: Sophomore or above or permission of instructor. Requirements for the Film (U)(3) Concentration CCM352, Rhetorical Criticism: Introduction CCM308 History of Film to critical and interpretive research methods in CCM330 Representations of Race and rhetorical analysis and criticism. (U)(3) Diference CCM376 Film, Culture, and Criticism CCM354, Gender and Communication: CCM420 Queering Film This class examines communication practices CCM430 Rhetoric of Horror Films Critical in shaping and being shaped by gender. The Communication and Media Studies study of gender and communication in public Courses discourse, families, interpersonal relationships, organizations, and media are examined. We Critical Communication and Media explore how communication creates, (re) Studies Courses produces, sustains, and sometimes challenges the meaning of gender and communication : An in-depth study of a CCM290, Topics practices. (U)(3) particular topic in the field of media, rhetoric, and culture. May be repeated when topics CCM363, Freedom of Speech and Democracy: change. (U)(3) This course examines the relationship between freedom of speech, the law, and democratic : A survey of the CCM308, History of Film citizenship. This includes an examination of the cinema from its birth in 1895 to the present, role of free speech and the dissent in American examining the medium from artistic, cultural, democracy, critical and rhetorical analysis of the and business perspectives. The course will look First Amendment, Supreme Court cases, and at noted personalities, at seminal films, and at discourses that complicate our understanding

COLLEGE OF COMMUNICATION 307 of free speech. Prerequisite: Junior or senior fans with mediated texts. Prerequisite: Junior standing or permission of instructor. (U)(3) or senior standing or permission of instructor. (U)(3) CCM376, Film, Culture, and Criticism: Introduces the concepts of film criticism. The CCM468, Women and Rock: Within a feminist course considers the grammars of composition, studies framework, this course explores women’s continuity, and editing; the conventions past roles in the development of music within and variations involving narrative; and the Western culture and more specifically rock’n’roll. implications of film for understanding social While considering the intersections of gender relations based on gender, race, and class. with race, class, and sexual orientation, we Prerequisite: Sophomore or above or permission will also critically examine the current state of of instructor. (U)(3) women in rock. Prerequisite: Junior or senior standing. (U)(3) CCM390, Special Topics: An in-depth study of a particular topic in the field of media, rhetoric, CCM470, Sports, Media, and Culture: This and culture. May be repeated when the topics class is a critical study of mediated sports and change. (U)(3) their relationship to society. The class will examine the major issues and controversies CCM398, Argumentation and Advocacy: This surrounding sports and their cultural impact. course acquaints students to principles and skills Prerequisite: Junior or senior standing. (U)(3) of efective argumentation pertinent to a variety of situations including politics, entertainment, CCM481, Technologies of the Body: As the and advertising. Students critically examine the body is always a site of power relations, it can be uses of advocacy in contemporary public culture “read” to express a particular culture’s desires and develop arguments about a contemporary and anxieties. We will examine the technologies public issue. Prerequisite: Sophomore or above that we employ to alter, change, and “perfect” the or permission of instructor. (U)(3) human body in order to meet the demands and desires of contemporary life. (U)(3) CCM420, Queering Film: From a critical- cultural studies perspective, this course CCM482, Voices of Dissent and Social Change: will critically examine gay, lesbian, bisexual, This course explores the communication transgender, and queer (GLBTQ) images in film. strategies that activists have used to challenge Examines both historical and contemporary the political and social injustices of their time. examples while recognizing cultural conditions Case studies include women’s sufrage, civil and industry restrictions imposed on queer rights, free speech, and anti-globalization life and images. Prerequisites: Junior or senior movements. Prerequisite: Junior or senior standing or permission of instructor. (U)(3) standing or permission of instructor. (U)(3) CCM430, Rhetoric of Horror Films: Explores CCM486, Apprenticeship: Student work how the application of fundamental rhetorical with faculty member on his or her teaching or principles and concepts can elucidate complex research. In teaching apprenticeship, students understandings about the social and political work with professor in development and dimensions of both recent and classical horror discussion of classroom experience. In research films. Students will apply a variety of approaches apprenticeship, students work with faculty including allegory, psychoanalysis, and auteur mentor on his or her research. Prerequisites: studies to a variety of horror and suspense films. Junior or senior standing, completion of at least (U)(3) two MRC courses, by application only. (U)(1) CCM365, Media and Cultural Criticism: CCM488, Apprenticeship: Students work Students will analyze mediated and popular with faculty member on his or her teaching or culture texts from a critical-cultural perspective research. In teaching apprenticeship, students (semiotics, Marx, ideology, feminism). Through work with professor in development and writing and reading in critical theory and discussion of classroom experience. In research media studies, students will explore media apprenticeship, students work with faculty representations of race, gender, sexuality, class, mentor on his or her research. Prerequisites: and other identity categories. Prerequisites: Junior or senior standing, completion of at least Junior or senior standing or permission of two MRC courses, by application only. (U)(3) instructor. (U)(3) CCM490, Special Topics: An in-depth study of CCM466, Audience, Community, and Fandom: a particular topic in the field of media, rhetoric, Using qualitative research methods (data and culture. May be repeated when topics collection, field work, interviewing), students change. (U)(3) will explore the relationship of audiences and

308 BUTLER UNIVERSITY CCM491, Internship: Ofers students the efectively communicating with organizational opportunity for a supervised educational work stakeholders, leveraging technology wisely and experience in a setting pertinent to media, ethically, and leading with excellence. rhetoric, and culture. Prerequisite: Majors only. (U)(1) Why Study Human Communication and Organizational Leadership at CCM492, Internship: Ofers students the opportunity for a supervised educational work Butler? experience in a setting pertinent to media, The Human Communication and Organizational rhetoric, and culture. Prerequisite: Majors only. Leadership Department at Butler blends (U)(2) innovative courses with opportunities for local, national, and international real-world : Ofers students the CCM493, Internship professional experiences in order to position our opportunity for a supervised educational work students for personal and professional success. experience in a setting pertinent to media, The department is supported by the expertise of rhetoric, and culture. Prerequisite: Majors only faculty with academic training and professional (U)(3) expertise that propel the department’s three CCM494, Independent Study: An opportunity areas of specialization within the major: for qualified students to pursue a topic of Organizational Communication, Health and individual interest. Prerequisite: Junior or senior Human Communication, and Leadership standing or permission program director. (U)(1) Studies. CCM495, Independent Study: An opportunity In addition to the opportunity for students to for qualified students to pursue a topic of study abroad, the Indianapolis campus ofers individual interest. Prerequisite: Junior or senior students access to a variety of internships standing or permission of program director. (U) and experiences that prepare them to begin a (2) professional career immediately after graduation or facilitate their transition into graduate CCM496, Independent Study: An opportunity study in communication, business, medical, for qualified students to pursue a topic of technology, or legal programs, among others. In individual interest. Prerequisite: Junior or senior addition, students may choose to take advantage standing or permission of program director. (U) of the many co-curricular activities ofered in the (3) College of Communication, including Lambda Pi Eta national communication honor society, CCM499, Independent Study: An opportunity Butler’s nationally recognized Speakers Lab, for qualified students to pursue a topic of the Butler Speech and Debate Team, or one of individual interest. Prerequisite: Junior or senior many other activities designed to enhance social, standing or permission of program director. (U) academic, and professional development. (3) The department encourages students to think Human Communication and synergistically by requiring innovative courses designed to build expertise in organizational Organizational Leadership communication, interpersonal and professional Administration relationship management, social networks, Jessica Moore, PhD, Department Chair research and analytics, communication technologies, social responsibility, and Department Website leadership. Whether students are considering www.butler.edu/human-communication-and- local, national, or international positions and organizational-leadership whether they are interested in nonprofit or Fortune 500 careers, the Human Communication Why Study Human Communication and Organizational Leadership major ofers a and Organizational Leadership? wide range of opportunities for students hoping Every great leader is a great communicator. to become the leaders of the future. One major; Whatever your trajectory in life—if you want to unlimited possibilities. challenge yourself and change your world—you need the skills to intelligently, strategically, and Human Communication and intentionally express yourself. Additionally, Organizational Leadership Student successful organizations are often the result Learning Outcomes of people who understand the importance of building and maintaining relationships, Demonstrate the ability to communicate appropriately and efectively in a variety of

COLLEGE OF COMMUNICATION 309 interpersonal, group, organizational, and Health and Human Communication public settings ORG 453: Relational Communication Apply research and analytics to academic Plus 9 upper-level credits* in ORG (see and professional communication contexts examples below) Demonstrate how and explain why to engage in socially responsible Leadership Studies communication and leadership ORG470, Advanced Organizational Analyze and implement research-supported Communication approaches to the study of organizational ORG453, Relational Communication communication, health communication, Plus six leadership courses (#) or upper- interpersonal communication, and/or level credits* approved by advisor leadership * Examples of upper-level courses for all tracks Demonstrate the ability to create and in the major: implement appropriate and efective ORG351, Small Group Communication organizational communication in ORG355, Communication Consulting professional contexts ORG357, Health Communication ORG454, Persuasion, Compliance, and Degree Programs Social Influence Major in Human Communication and ORG471, Communication & Globalization Organizational Leadership (BA) ORG481, Topics in Communication Studies Minor in Human Communication and COM305, Intercollegiate Speech Organizational Leadership COM307, Intercollegiate Debate EI201, Real Business Experience (#) Requirements for the Major EI325, Social Entrepreneurship (#) Department Foundations (15 hours) ED348, Perspectives in Leadership (#) ORG253, Interpersonal Communication In addition to major course requirements, ORG270, Organizational Communication students may need an additional course to meet ORG358, Communication & Social the Butler Cultural Requirement as well as earn Responsibility the minimum number of upper-level courses ORG315, Business and Professional needed to graduate at Butler. All majors in the Communication College of Communication are also required to Plus one research methods course: declare a minor, concentration, or second major. ORG356, Communication Research Methods Requirements for the Minor STR327, Research Methods for Strategic Department foundations (12 hours) Communication ORG253, Interpersonal Communication CCM352, Rhetorical Criticism ORG270, Organizational Communication ORG358, Communication and Social (3 hours) Applied Technology Responsibility CME106, Survey of Digital Media ORG315, Business and Professional CME219, Design for the Web Communication STR351, Advanced Graphic Design Plus any two upper-level courses in ORG STR426, Photo Graphic Communication (6 hours) Experiential Requirements (6 hours) ORG362, Leadership & Communication Human Communication and ORG440, Professional or Academic Organizational Leadership Courses Internship ORG215, Speech for Business: Competent Students also select one of three areas of communicators are able to gather information specialization (12 hours): through reading and listening and to convey ideas through oral and written means. This course Organizational Communication is designed to give students an introduction to ORG470, Advanced Organizational business communication and the standards for Communication efective professional communication. (U)(2) Plus 9 upper-level credits* in ORG (see examples below) ORG253, Interpersonal Communication: This course is an introduction to the study of interpersonal communication and dyadic relationships. Students will receive exposure

310 BUTLER UNIVERSITY to applied and theoretical research on identity interpreting, and presenting qualitative and formation, perception, emotion, listening, quantitative data using appropriate, efective, language, nonverbal behavior, love relationship and ethical methods. (U)(3) Fall. development, conflict resolution, and computer- mediated communication (U)(3) Fall. ORG357, Health Communication: This course encourages students to become familiar with ORG270, Organizational Communication: fundamental interpersonal communication This course is designed to introduce students processes that are involved in managing to organizational communication by taking physical and mental health. Students will have a comprehensive approach to the study of the opportunity to develop an awareness of management, organizations, work, and society how communication among friends, relatives, through the lens of communication. Students professional colleagues, and others influences explore a range of organizational communication well-being and, in turn, how health and illness theories and practices. No prerequisites. (U)(3) shape communication and relational dynamics. Occasionally. Topics will include health identity, managing sensitive information, social support, the role ORG300, Tutoring and Mentoring: This of positive communication on health and well- course will focus on the concepts of tutoring being, conversations in close relationships and mentoring for skills development in oral about health issues, and patient-provider presentation. Coaching techniques and Speakers communication. (U)(3) Occasionally. Lab protocol will be studied. Successful completion of COM102 or approved performance ORG358, Communication and Social course required. (U)(1) Responsibility: This course is designed for students to explore, critique, and study issues ORG315, Business and Professional related to communication, community, and Communication: This course is designed to help social responsibility. Students will increase students critically develop and refine business their understanding and sensitivity to the role communication skills in order to become more of communication in addressing contemporary innovative professionals and efective leaders. social issues. (U)(3) Fall and spring. Students will gain experience with applied techniques in business communication, and ORG359, Intercultural Communication: The learn to efectively integrate and manage new purpose of this course is to lead students to technologies in various professional contexts. acquire the concepts and skills needed to manage (U)(3) Fall. efectively communicative encounters in which intercultural factors make a diference. (U)(3) ORG350, Contemporary Communication Occasionally. Theory: An introduction to contemporary models of communication and to experimental ORG362, Leadership and Communication: and field research dealing with human This course introduces students to the communication. (U)(3) Spring. theories and practices of leadership from a communication perspective. Students will ORG351, Small Group Communication: learn concepts of interpersonal, organizational, Theory and practice in group discussion, public, and team leadership. Concepts of leadership, decision making, and interpersonal power, diversity, charisma, and ethics will be communication in small groups. (U)(3) Spring. featured. Leadership styles of both historical and ORG355, Communication Consulting: Survey contemporary leaders will be examined. (U)(3) of communication consultancy, including Spring. assessment (audit) of communication needs ORG404, Internship: Supervised internship for clients; techniques of learning, training, and directly related to the student’s degree and teaching; assessment and reporting of training career objectives. Prerequisites: Junior or senior outcomes; and how to become a consultant. (U) standing and approval of internship director. (U) (3) Fall. (3) Fall, spring, and summer. ORG356, Communication Research ORG405, Internship: Supervised internship Methods: This course prepares students to directly related to the student’s degree and become knowledgeable consumers and novice career objectives. Prerequisites: Junior or senior producers of social scientific and humanistic standing and approval of the internship director. communication research. By the end of this (U)(3) Fall, spring, and summer. course, students should possess introductory skills in developing research questions/ ORG453, Relational Communication: This hypotheses as well as gathering, organizing, course is designed to provide you with the

COLLEGE OF COMMUNICATION 311 opportunity to develop an understanding of the theories, concepts, and findings associated with Eugene S. Pulliam School of interpersonal and relational communication. Journalism This course will encourage you to examine the Administration conceptual foundations for studying human Nancy Whitmore, PhD, Director relationships as well as the communication patterns associated with the development, School of Journalism Website maintenance, and deterioration of relationships. www.butler.edu/journalism Prerequisite: ORG353 or instructor approval. (U) (3) Spring. Why Study Journalism? Journalism is all around us. It appears on our ORG454, Persuasion, Compliance, and Social televisions, computers, mobile devices, and Influence: This course is designed to provide on the printed page. It is both a discipline that students with the opportunity to develop an is indispensable to the world’s democratic understanding of the theories, principles, and societies, and an approach to communication strategies associated with efective persuasion, that has been universally adopted by news compliance, and social influence. This course organizations and the media industry as well as examines the psychological and communicative government bodies, law firms, trade associations, processes that lead to efective persuasion, corporations, nonprofit groups, and digital compliance, and influence, as well as how entrepreneurs. In fact, almost every profession students can utilize these tools to have a positive uses the knowledge, skills, and mindset of impact on the world. Prerequisite: ORG353 or journalism to tell their stories and present instructor approval (U)(3) Occasionally. information. In short, journalism has become a ORG470, Advanced Organizational gateway degree that applies regardless of where Communication: This course investigates major your career path leads. topics within organizational communication As highly innovative and creative professionals, theory, such as culture and identity, gendered journalists today use a wide range of digital work, work/family balance, organizational tools and investigative approaches to produce power and decision-making, or organizational meaningful, multidimensional content and change. An underlying theme of this course is stories that inform, teach, attract, entertain, to explore the communicative possibilities for and engage audiences. Individuals who produce meaningful work in various contexts, such as for- journalism are adept at finding, questioning, profit, nonprofit, and global organizations. (U) analyzing, interpreting, and explaining complex (3) Spring. information and data. While vast opportunities ORG471, Globalization, Communication, abound for students trained in journalism, and Organizations: This course will explore the true value of the profession flows from its the multiple dimensions of globalization commitment to seek the truth and provide as they afect and are shaped by today’s people throughout the world with accurate, organizations. The course will highlight the verified information that is used to efect change, economic, political, cultural, and ecological chronicle the human condition, and improve and implications of globalization and the influence enrich lives, communities, and nations. of communication in those various dimensions. Prerequisite: ORG370 or instructor approval. (U) Why Study Journalism at Butler? (3) Occasionally. The Eugene S. Pulliam School of Journalism ofers a newly designed, digitally focused ORG481, Topics Communication Studies: undergraduate degree that prepares students for An in-depth study of a particular topic in the the demands of the ever-changing media world in field of communication chosen from the areas which we live. At Butler, we ofer: represented by the upper-division courses in the Hands-on coursework that integrates audio, department. (U)(3) video, visual, and interactive technologies ORG485, Senior Seminar in Communication and social media with audience-based Studies: Capstone course in communication writing to produce engaging multimedia studies. Working in consultation with a faculty stories and digital content member, students will complete a major research Extensive field-reporting experiences project and present their senior portfolio. that allow students to gain professional Prerequisite: Senior standing. (U)(3) Spring. knowledge while making valuable contacts in the Indianapolis metro area ORG499, Honors Thesis. (U)(3) Annually, term varies.

312 BUTLER UNIVERSITY Publication of professionally produced Two courses in multimedia journalism: coursework on news, sports, and JR212, Multimedia Journalism I community-based websites to enrich JR312, Multimedia Journalism II résumés and portfolios Wide-ranging opportunities to participate One course in visual communication or in our nationally recognized student-led broadcast journalism: media organizations JR311, Visual Storytelling and Design, or Fundamental working knowledge of the JR313, Advanced Reporting for Electronic ethical, legal, economic, and global aspects Media of the field One practicum course: Internship opportunities in Indianapolis JR350, Media Internship (3 hours), or and Washington, DC, and an extensive JR353, Media Internship (6 hours) alumni network of successful professionals in Indianapolis and throughout the country One capstone course: JR412, In-depth Journalism Journalism Student Learning Four conceptual courses: Outcomes JR409, Media Economics and Regulation Students majoring in journalism at Butler will JR414, Mass Communication Law learn to produce professional-quality stories JR417, International Communication and programming for a variety of audiences in a JR420, Mass Communication Ethics variety of media formats. In the process, students will develop professional skills, competencies, Plus nine hours of additional communication and knowledge in the following areas: courses in an area of specialization. Source development, interviewing, observational reporting, documentary/ Requirements for the Minor public records, research, and investigation A minor in journalism consists of 18 credit hours Critical analysis, skeptical thinking, in journalism, six of which are at the 300 and 400 complex reasoning, and evaluation level. All aspects of communication, including various forms of audience-based writing; Journalism Courses audio, video, visual, and interactive JR107, Introduction to Mass Communication: communication; audio and video Media responsibility, government press presentation and delivery; and social media relations, communication theory. (U)(3) Digital software programs appropriate to Occasionally. the field of journalism Team-building and collaboration JR112, News Writing Print: This course Professional, ethical, and legal standards introduces the student to the techniques of and responsibilities of the field gathering, writing, and editing news for print Application of relevant analytical and media. No prerequisites. (U)(3) Fall and spring. theoretical frameworks to the practice of JR113, News Writing Electronic: This course journalism in the United States and around introduces the student to the techniques the globe. of gathering, writing, and editing news for broadcast media. The emphasis is on broadcast Degree Programs style, basic aspects of writing news for radio and Major in Journalism (BA) television, and broadcast news operations. (U)(3) Minor in Journalism Fall and spring. Requirements for the Major JR133, Performance Lab 1: Students engage in hands-on experiential learning using One course in media technology: departmental facilities and equipment. CME106, Survey of Digital Media Prerequisite: Journalism major or minor or One introductory course in print journalism: permission of instructor. (U)(1) Fall and spring. JR112, News Writing: Print JR212, Multimedia Journalism I: The Two introductory courses in electronic application of beat reporting assignments in a journalism: converged media environment. Prerequisites: C- JR113, News Writing: Electronic or above in JR112, JR113, and CME106. Fall. JR213, Electronic Journalism

COLLEGE OF COMMUNICATION 313 JR213, Electronic Journalism: This course JR317, Editorial Writing: The nature and concentrates on television reporting skills. purpose of newsprint and electronic editorials. Students learn to use portable cameras, audio Prerequisite: C- or above in JR 112. (U)(3) equipment, and lighting equipment to gather and Occasionally. produce news stories for television. Prerequisite: JR113. (U) Fall. JR333, Performance Lab: Students engage in hands-on experiential learning using JR235, Digital Journalism: Students learn to departmental facilities and equipment. use mobile devices and social media platforms Prerequisite: C- or above in JR212 or JR213. (U) to report on important news events and issues. (1) Fall and spring. Prerequisites: C- or above in JR112 and JR113. (U)(3) Annually, term varies. JR350, Media Internship: Supervised training that requires 15+ hours of work a week in an JR309, Feature Writing: Writing the feature internship directly related to the student’s degree story, interviewing, personality profiles, and the and career objectives. Prerequisites: JR212 and human interest story. Prerequisite: C- or above in JR213. (U)(3) Fall and spring. JR112. (U)(3) Occasionally. JR352, Post Media Internship: Supervised JR310, Producing Television News: training at a previous internship. Prerequisites: Techniques of producing, shooting, and editing C- or above in two JR350 classes with diferent news for television. Prerequisite: JR213. (U)(3) positions and approval of the director. Pass/fail. Occasionally. (U)(1) Fall and spring. JR311, Visual Storytelling and Design: Focuses JR353, Media Internship: Supervised training on the art of telling a story through a variety of that requires 30+ hours of work a week in an digital techniques, media, and design principles. internship directly related to the student’s degree Prerequisite: C- or above in JR212 or JR213 (U) and career objectives. Prerequisites: JR212 and (3) Fall. JR213. (U)(6) Fall and spring. JR312, Multimedia Journalism II: Students JR355, Sports Journalism: The course will practice accountability journalism, and learn provide a foundation for reporting and writing to cover problems, programs, and policies on about sports in an urban setting. Prerequisite: C- public issues such as education, health, public or above in JR112. (U)(3) Spring. safety, and jobs, while seeking a diverse range of perspectives in a multimedia environment. JR357, Web Design: The introductory course Prerequisites: C- or above in JR212 and JR213. in Web design focuses on website development (U)(3) Fall and spring. techniques and skills. Students will learn Web- based software and other critical Web basics. JR313, Advanced Reporting for Electronic The course includes writing for the Web, design Media: The course concentrates on advanced and layout, and best practices. Prerequisite: C- or reporting techniques for the electronic media. above in JR112. (U)(3) Occasionally. Emphasis is placed on writing and on-air presentation as well as strong production values. JR358, Perspectives in Sports Media: This Prerequisite: JR113, JR213, or permission of the course will provide an in-depth education about instructor. (U)(3) Spring. the sports media industry, how the management of sports media is changing, and the efect that JR315, News Photography: A professional sports media has on the relationship between journalism course teaching the importance of media and sports organizations. Prerequisites: the visual image for communicating ideas and C- or above in JR112 and JR113 or CME202. (U) information with emphasis on the development (3) Fall and spring. of photojournalistic skills. Instruction covers basic photographic concepts, digital camera JR401, Independent Study: Provides handling, and the aesthetics of photography. opportunity for qualified students to pursue a Prerequisite: C- or above in JR112. (U)(3) Fall. topic of individual interest. Open to juniors and seniors. (U)(1) Fall and spring. JR316, News Photography 2: Advanced work in news photography. Prerequisite: C- or above JR402, Independent Study: Provides in JR315 or the permission of the instructor. (U) opportunity for qualified students to pursue a (3) Fall. topic of individual interest. Open to juniors and seniors. (U)(2) Fall and spring.

314 BUTLER UNIVERSITY JR403, Independent Study: Provides consumed across national boundaries as well as opportunity for qualified students to pursue a media in a national context, thereby increasing topic of individual interest. Open to juniors and their awareness of inequalities and avenues for seniors. (U)(3) Fall and spring. media activism. Prerequisite: Junior or senior standing. (U)(3) Fall and spring. JR407, Sportscasting: The course concentrates on advanced techniques in sports coverage for JR420, Mass Communication Ethics: This the electronic media. Emphasis is placed on course focuses on the application of ethical writing and on-air presentation as well as strong frameworks to ethical dilemmas faced by the production values. Prerequisite: JR313. (U)(3) converged news media and mass communication Spring. professionals. Students develop skills in analyzing ethical issues and making ethical JR409, Media Economics and Regulation: decisions. Prerequisite: Junior or senior This course provides an overview of the standing. (U)(3) Fall. economic and regulatory concepts that have a distinct application on the structure and JR427, Special Topics in Journalism: performance of media industries and focuses on Thematic study of contemporary topics and those factors that direct and constrain the media. issues in journalism. May be repeated when Prerequisite: Junior or senior standing. (U)(3) topics change. Prerequisite: Permission of Spring. director. (U)(3) Fall and spring. JR412, In-depth Journalism: This capstone JR499, Honors Thesis. (U)(3) Fall and spring. experience focuses on creating an in-depth, long-form reporting project that is disseminated Sports Media in one of a variety of media formats depending on the career interest and special skills of the Administration Ken Creech, PhD, Co-Chair; Nancy Whitmore, student. Prerequisite: C- or above in JR312. (U) PhD, Co-Chair (3) Spring. Department Website JR414, Mass Communication Law: Study www.butler.edu/sports-media of the major legal standards underlying the free speech clause of the First Amendment Why Study Sports Media? and the major legal issues confronting mass communicators, including libel, privacy, access The sports media industry has grown into to information, journalist privilege, free press/ a multibillion-dollar business that involves fair trial, commercial speech, and intellectual ongoing technological innovation that allows property law. Prerequisite: Junior or senior media professionals to expand sports content standing. (U/G)(3) Fall and spring. across multiple media platforms. While sports continues to deliver massive audiences and JR415, History and Literature of Journalism: advertising revenue to the media, sports coverage The historical development of the press and has become the product that drives audience the literature of the field. Historical trends and interaction and interest in sports. In short, the press freedom, from colonial times to present. sports media industry has become the defining Prerequisites: Junior or senior standing (U/G)(3) commercial and cultural connection for both Occasionally. industries. Given its proliferation, numerous career opportunities exist for graduates with a JR416, Mass Communications in Society: sports media degree. The role of the mass media and its social determinants, government and social utility, Why Study Sports Media at Butler? ethics, values, and problems. Prerequisite: Junior or senior standing. (U/G)(3) Occasionally. Butler’s Sports Media Program places students in one of the nation’s leading sports cities, JR417, International Communication: Study covering NCAA and pro-sporting events like of critical issues in international communication the Final Four, NFL Monday Night Football, in an era of globalization. Prerequisite: Junior or and “The Greatest Spectacle in Racing”—the senior standing. (U/G)(3) Fall and spring. Indianapolis 500. Students develop and broaden their skills and understanding of the industry on : JR418, Gender and Media—Global Views the field, in the press box, and in the locker room This course focuses on the representation and at some of the nation’s biggest sporting events. participation of women and other disempowered groups in global media. Students will study Ofered through the Eugene S. Pulliam media that are produced, distributed, and School of Journalism and the Creative

COLLEGE OF COMMUNICATION 315 Media and Entertainment Department, our Application of relevant analytical and interdisciplinary approach to sports media theoretical frameworks to the practice of provides students with a solid foundation sports media in multimedia journalism and digital media Degree Program production. We ofer: Major in Sports Media (BA) Rich, hands-on education in sports journalism, sports media and information, Requirements for the Major sportscasting, and sports media production High-quality internships with professional One course in media technology: sports organizations, such as the NFL CME106, Survey of Digital Media Colts, the NBA Pacers, the NCAA, and One introductory course in print journalism: Indianapolis Sports Corporation JR112, News Writing: Print Wide-ranging opportunities to participate in our student-led, multi-platform One introductory course in electronic sports media outlet, BU:30; produce live journalism: streams of Butler Athletics; and build your JR113, News Writing: Electronic professional network through Butler’s sports industry connections Two introductory courses in digital media production: Sports Media Student Learning CME102, Media Aesthetics and Basic Studio Production Outcomes CME215, Fundamentals of Videography The sports media degree will provide students and Video Editing with a: Solid foundation in the fundamentals of One introductory course in digital journalism: multimedia journalism and digital media JR235, Digital Journalism production Two applied courses in sports media: Rich experiential education in sports JR355, Sports Journalism journalism, sports media and information, JR407, Sportscasting sportscasting, and sports media production Broad understanding of the sports media One elective course in the sports industry: industry; its cultural, legal, ethical, and STR356, Sports Promotion economic impact; and the role media JR427, Special Topics in Journalism: professionals play in the industry Sports Media Topics In the process, students will develop professional One advanced course in journalism or digital skills, competencies, and knowledge in the media production: following areas: CME415, Advanced Editing The sports media industry and its JR312, Multimedia Journalism II historical, cultural, economic, and evolutionary aspects One practicum course: Information gathering, i.e., source JR350, Media Internship (3 hours) development, interviewing, observational JR353, Media Internship (6 hours) reporting, documentary/public records CME455, Internship (3 hours) research, and investigation CME475, Internship (6 hours) Synthesizing information, i.e., critical One capstone course: analysis, skeptical thinking, complex CME457, Digital Media Project Design and reasoning, and evaluation Management Communicating information, i.e., writing, JR412, In-depth Journalism audio and video communication, on-camera delivery, and mediated communication Three conceptual courses: Digital software, platforms, and technology JR358, Perspectives on Sports and Media appropriate to the field of sports media JR409, Media Economics and Regulation Team-building, collaboration, and CME452, Entertainment Media and the leadership Law Media economics Professional, ethical, and legal standards and responsibilities of the field

316 BUTLER UNIVERSITY advertising club, and an internship program, our Strategic Communication: students have outstanding experiential learning Public Relations and opportunities with a diverse array of businesses, advertising, and public relations agencies, as Advertising well as government and nonprofit organizations Administration in Indianapolis and throughout the country. In Rose Campbell, PhD, Department Chair this way, students gain the real-world knowledge necessary for a successful career. Department Website www.butler.edu/strategic-communication Strategic Communication Student Why Study Strategic Learning Outcomes Communication? In keeping with the liberal arts tradition, students majoring in strategic Strategic communication emphasizes the communication will gain a broad- creation and distribution of socially responsible, based education that emphasizes an research-supported, and theoretically sound understanding of the larger cultural context targeted communication messages for both in which strategic communication occurs. internal and external audiences. Strategic On a practical level, students will also communication majors, therefore, learn the gain the theoretical foundation and theories and skills required for successful industry-relevant skills to create and written, visual, and oral communication. In produce efective oral, written, and visual addition, majors gain valuable skills related to communication messages for distribution research, strategic thinking, and problem solving via a diversity of media, including print, that will serve them well in professional careers broadcast, and digital platforms. or graduate school. To achieve these ends, students learn to research, analyze, select, and organize Why Study Strategic relevant data and information; they learn Communication at Butler? and apply relevant analytical or theoretical While many programs ofer courses in frameworks to professional practices and advertising and public relations, few have situations; they critique and evaluate the successfully merged their curriculum to reflect efectiveness of communication messages; the increased blurring of lines between these two they work collaboratively to achieve desired disciplines. Butler’s Strategic Communication goals; and they integrate communication Department, however, recognizes that it is technology efectively into all of these necessary for our majors to understand the eforts. synergistic nature of advertising and public Further, as the strategic communication relations to succeed in the diverse fields major emphasizes the production of that comprise strategic communication. But socially responsible messages, students success in strategic communication relies learn to appreciate and respect the on more than this, of course. Our courses are professional, ethical, and legal standards rigorous, highly interactive, and experiential. that govern our field. Students are not only introduced to concepts, processes, and theories, but also are challenged Degree Programs to apply their knowledge to solve real-world Major in Strategic Communication, with strategic communication challenges through optional specializations in Public Relations problem-based learning and service-learning or Advertising (BA) opportunities, and national-level public relations Minor in Strategic Communication and advertising competitions. We like to say that our students “practice the profession” from day Requirements for the Major one. Class sizes are also small, typically around STR128, Promotional Writing I or course 18 students, and led by passionate and dedicated equivalent professors. STR222, Principles of Strategic Strategic communication students also learn Communication outside of the classroom as active participants STR228, Promotional Writing II in the various extracurricular opportunities STR251, Design and Production for the program ofers. Through participation Strategic Communication in the Public Relations Student Society of STR324W, Ethics and Case Studies in America Butler University chapter, ADrenaline Strategic Communication

COLLEGE OF COMMUNICATION 317 STR327, Research Methods for Strategic STR357, Hospitality and Tourism Communication Promotion STR329, Strategic Media Planning STR359, Video Graphic Communication STR350, Strategic Communication STR415, Crisis Communication Internship (or STR353) STR426 Special Topics in Strategic STR424S, Public Communication Communication (PR-focused) Campaigns CCM398, Argumentation and Advocacy AA301, Principles and Practices of Arts One elective course: Administration STR321, Advertising Practices ORG315, Business and Professional STR322, Advertising Copywriting Speaking STR328W, Public Relations Writing Other courses selected with permission of STR332, Advertising Campaigns (spring) program director STR341, Bateman Case Study Competition STR342, Strategic Communication for Requirements for Advertising Specialization Nonprofits Practicum All STR major requirements STR355, Photo Graphic Communication STR321, Advertising Practices STR356, Sports Promotion STR357, Hospitality and Tourism Two courses in advertising and related areas: Promotion STR322, Advertising Copywriting STR359, Video Graphic Communication STR331, Advertising Campaigns (fall, STR415, Crisis Communication occasionally) STR426, Special Topics in Strategic STR332, Advertising Campaigns (spring) Communication STR355, Photo Graphic Communication STR356, Sports Promotion One of these courses in media law: STR357, Hospitality and Tourism JR414, Mass Communication Law Promotion CME432, Law and Regulation of the STR359, Video Graphic Communication Electronic Media STR426, Special Topics in Strategic CME452, Entertainment Media and the Communication (advertising-focused) Law Other courses selected with permission of Or current equivalents department chair One of these courses in international Requirements for the Minor communication: STR128, Promotional Writing I or course JR417, International Communication equivalent JR418, Gender and Media: Global Views STR222, Principles of Strategic COM359, Intercultural Communication Communication STR405, Global Strategic Communication STR228, Promotional Writing II Or current equivalents STR251, Production and Design for One of these courses in communication theory: Strategic Communication ORG350, Contemporary Communication One of the following two courses: Theory STR324W, Ethics and Case Problems in CCM310, Media and Cultural Theory Strategic Communication CCM315, Rhetorical Theory STR327, Research Methods for Strategic CCM462, Influence in Public Culture Communication STR410, Theories of Persuasion Or current equivalents One elective course in STR: STR321, Advertising Practices Requirements for Public Relations STR322, Advertising Copywriting Specialization STR328W, Public Relations Writing All STR major requirements STR332, Advertising Campaigns (spring) STR328W, Public Relations Writing STR341, Bateman Case Study Competition Two courses in public relations and related areas: STR342, Strategic Communication for STR341, Bateman Case Study Competition Nonprofits Practicum STR342, Strategic Communication for STR355, Photo Graphic Communication Nonprofits Practicum STR356, Sports Promotion STR355, Photo Graphic Communication STR357, Hospitality and Tourism STR356, Sports Promotion Promotion STR359, Video Graphic Communication

318 BUTLER UNIVERSITY STR405, Global Strategic Communication principles, and techniques to develop persuasive STR410, Theories of Persuasion copy tailored to various communication media. STR415, Crisis Communication Prerequisite: C- or better in STR222, STR228, STR426, Special Topics in Strategic and STR251. (U)(3) Fall and spring. Communication STR324W, Ethics and Case Problems in Strategic Communication Courses STR: Ethical approaches in public relations and advertising are examined using the : Introduces STR128, Promotional Writing I case-study method. The intensive-writing students to strategic communication writing in course emphasizes best practices in strategic a converged media environment, while instilling communication for internal and external publics, the important values and responsibilities that as socially responsible global citizens and underlie communication in a digital world. professional practitioners. Prerequisites: C- or Prerequisites: None. (U)(3) Fall, spring, and above in STR222 and STR228. (U)(3) Fall and summer. spring. STR222, Principles of Strategic STR327, Research Methods for STR: A survey of strategic Communication: Principles and exploration of qualitative and communication for students interested in public quantitative methods for research employed relations and advertising. Course emphasizes the in planning, monitoring, and evaluating strategic communication industry, including its public relations and advertising projects and history, functions, theories, ethics, and relations campaigns. Prerequisites: C- or above in STR222 to marketing products, ideas, organizations, and STR228. (U)(3) Fall and spring. and people, and the components of strategic communication campaigns. Prerequisite: C- or STR328W, Public Relations Writing: Advanced above in STR128 or JR112. (U)(3) Fall, spring, public relations writing, with an emphasis on and summer. strategic public relations techniques for internal and external audiences across multiple media : Applications STR228, Promotional Writing II channels including print, digital, and social of strategic communication writing at the media. Prerequisites: C- or above in STR222 and intermediate level, for the fields of public STR228. (U)(3) Annually, term varies. relations and advertising; emphasis on professional quality, efective writing for a STR329, Strategic Media Planning: An variety of audiences across a number of media introduction to media planning and media channels, both print and digital, including social relations for students interested in public media. Prerequisites: STR128, or JR112, and relations and advertising. Course emphasizes STR222. (U)(3) Fall, spring, and summer. media fragmentation; the concepts, theories, and strategies involved in planning, buying, : STR251, Design and Production for STR and pitching messages in traditional and new This course is an introduction to the principles media; and the development of strategic media and practice of graphic design for strategic plans. Prerequisites: C- or above in STR222 and communication. Students will learn foundational STR228. (U)(3) Fall and spring. design techniques with critical thinking, typography, and an introduction to concept STR331, Advertising Campaigns: The development. Prerequisite: C- or above in American Advertising Federation’s National STR222. (U)(3) Fall, spring, and summer. Student Advertising Competition will provide the students with real-world experience by : This course STR321, Advertising Practices creating a fully developed strategic advertising introduces the student to the practice of campaign plans book for a corporate sponsor. advertising in agencies and organizations, Prerequisites: C- or above in STR327 and including analyses of agency functions. permission of instructor. (U)(3) Occasionally. Students study audience analysis, diversity in advertising, creative briefs, copywriting, and STR332, Advertising Campaigns (AAF strategic concept development for advertising. National Student Adv Comp): The American Prerequisite: C- or above in STR222, STR228, Advertising Federation’s National Student STR251, and STR327. (U)(3) Annually, term Advertising Competition will provide the varies. students with real-world experience by creating a fully-developed strategic advertising campaign : This course STR322, Advertising Copywriting plans book for a corporate sponsor. Prerequisite: is an in-depth examination of creative strategy Permission of instructor. (U)(3) Spring. and advertising copywriting, with a practical emphasis on the application of concepts,

COLLEGE OF COMMUNICATION 319 STR341, Bateman Case Study Competition: STR356, Sports Promotion: Overview of Student teams develop and implement a sports promotion, with particular emphasis communications campaign for a national client on team sports. Course includes exploration of in the Public Relations Society of America’s promotions, sponsorships, ticket sales, media annual Bateman competition. Prerequisite: relations, community relations, and event Permission of instructor. (U)(3) Spring. management. Additionally, the interrelationship of the team, the media, and the corporate STR342, Strategic Communication for and civic communities will be explored. Nonprofits: This course helps students hone Prerequisites: C- or above in STR222 and skills while developing professional-quality STR228. (U)(3) Spring. communication tactics that will be published in a variety of media, distributed to target audiences STR357, Hospitality and Tourism Promotion: or staged and presented as a special event. This course introduces students to the field Communication activities are implemented of hospitality and tourism with the key for a nonprofit selected by the instructor(s). objective to prepare students for careers in this Prerequisite: Junior standing and permission of field. Students will learn essential strategic instructor. (U)(3) Occasionally. communication methods to promote cities and attract more tourists and convention groups. STR350, Strategic Communication Prerequisites: C- or above in STR222 and Internship: Supervised strategic STR228. (U)(3) Fall. communication training that requires 15+ hours of work per week in an internship directly related STR359, Video Graphic Communication: In to the student’s degree and career objectives. this course we work on developing the tools Prerequisites: C- or above in STR222, STR228, necessary for efective visual communication STR251, and STR327. (U)(3) Fall, spring, and in advertising and public relations through the summer. medium of video. This course prepares students to enter the real world with a comprehensive STR352, Post Strategic Communication knowledge of how to prepare efective video Internship: Supervised strategic communication collateral materials in a variety of formats and training in an internship. Students work sizes for diferent distribution methods. This 15+ hours per week in an internship directly course covers the basics of video pre-production, related to their degree and career objectives. production, and post-production techniques. Prerequisites: C- or above in two semesters of Students will earn the language of video and STR350 at diferent internship sites. (U)(1) Fall, visual storytelling through careful camera spring, and summer. operation, editing, and graphics. Students STR353, Strategic Communication create video press releases, public service Internship: Supervised strategic announcements, and short-form documentaries. communication training that requires 30+ hours Prerequisite: STR251 or consent of instructor. of work a week in an internship directly related (U)(3) Annually, term varies. to the student’s degree and career objectives. STR401, Independent Study: Provides Prerequisites: C- or above in STR222, STR228, opportunity for qualified students to pursue a STR251, and STR327. (U)(6) Fall, spring, and topic of individual interest. Open to juniors and summer. seniors. (U)(1) Fall, spring, and summer. STR355, Photo Graphic Communication: STR402, Independent Study: Provides In this course we work on developing the tools opportunity for qualified students to pursue a necessary for efective visual communication topic of individual interest. Open to juniors and in advertising and public relations through seniors. (U)(2) Fall, spring, and summer. the medium of photography. This course prepares students to enter the real world with STR403, Independent Study: Provides a comprehensive knowledge of how to prepare opportunity for qualified students to pursue a efective photographic collateral materials in a topic of individual interest. Open to juniors and variety of formats and sizes. This course covers seniors. (U)(3) Fall, spring, and summer. the basics of photographic composition, camera operation, photo editing, portraiture, and product STR405, Global Strategic Communication: photography, as well as how to put it all together Introduction to advertising and public relations in Adobe Photoshop to create professional ad in the global and cross-cultural context. layouts. Prerequisite: STR251 or consent of Topics include the role of culture in strategic instructor. (U)(3) Annually, term varies. communication; intercultural communication theories, ethics, and regulatory issues; history

320 BUTLER UNIVERSITY of globalization; new media technologies; responses for each. Prerequisites: STR222, international advertising and PR cases; and STR228, and junior or senior status. (U)(3) communication strategies for diverse audiences. Annually, term varies. Prerequisite: Junior or senior standing. (U)(3) Occasionally. STR424S, Public Communication Campaigns: Application of research-based strategic STR410, Theories of Persuasion: Through communication campaign methods to address readings and lectures, students are exposed to specific client problems and opportunities for the diferent challenges that make advertising nonprofit organizations. The service-learning a unique application of the creative process. course integrates the theories and skills required This course challenges students to develop their for professional practice; the course serves as creative potential by developing advertising copy the capstone course for the major and fulfills and design materials with hands-on projects. (U) an ICR requirement. Prerequisites: C- or better (3) in STR222, STR228, STR251, STR324, and STR327. (U)(3) Fall and spring. STR415, Strategic Crisis Communication: Crisis communication is the sub-specialty of STR426, Special Topics in Strategic public relations designed to protect and defend Communication: Thematic study of an individual, company, or organization facing a contemporary topics and issues in strategic public challenge to its reputation. A combination communication. May be repeated when topics of lectures, readings, and in-class activities change. Prerequisite: Permission of director. will help prepare you to recognize, assess, (U/G)(3) Fall, spring, and summer. and respond ethically to a wide range of crisis situations. By the end of the semester, you should STR499, Honors Thesis. (U)(3) Annually, term be able to distinguish among several categories varies. of crises and determine suitable communication

COLLEGE OF COMMUNICATION 321