HSMAI ADRIAN Dinner AWARDS Reception 2018 & Gala
NEW YORK MARRIOTT MARQUIS JANUARY 22, 2019
HONORING EXCELLENCE IN TRAVEL MARKETING
ADVERTISING PUBLIC RELATIONS DIGITAL MARKETING HSMAI ADRIAN AWARDS 2018 DIGITALGold MARKETING
AccorHotels Best Western Hotels & Resorts Best Western Hotels & Resorts ENTRY: Members’ Rates ENTRY: Best Western’s 2018 Disney Summer ENTRY: Best Western to Go! App CATEGORY: Loyalty Program-Consumer Digital Campaign CATEGORY: Mobile Marketing CATEGORY: Web Ad Series AccorHotels AGENCY: Ideas Collide & Initiative Chamberlain West Hollywood ENTRY: Seeker ENTRY: Chamberlain West Hollywood CATEGORY: Integrated Market Campaign for Best Western Hotels & Resorts Website Consumers (B2C) ENTRY: Best Western’s 2018 Summer Promo- CATEGORY: Web Site tion AGENCY: Year AccorHotels CATEGORY: Loyalty Series ENTRY: Seeker AGENCY: Ideas Collide & Initiative CheapCaribbean.com CATEGORY: Loyalty Program-Consumer ENTRY: CheapCaribbean’s Vacation Envy Best Western Hotels & Resorts Package Amelia Island Convention & ENTRY: Best Western’s YouTube Director Mix CATEGORY: Integrated Market Campaign for Visitors Bureau Campaign Consumers (B2C) ENTRY: Provence on Amelia CATEGORY: Digital Marketing Innovation CATEGORY: Video AGENCY: Ideas Collide & Initiative Curio Collection by Hilton ENTRY: Curio Curiosity Gene Aqua-Aston Hospitality Best Western Hotels & Resorts CATEGORY: Digital Marketing Innovation ENTRY: New Aqua-Aston booking website ENTRY: Best Western’s IBM Watson Cam- AGENCY: i.d.e.a. increases revenue by 22% paign CATEGORY: Web Site CATEGORY: Digital Marketing Innovation Curio Collection by Hilton AGENCY: Ideas Collide & Initiative ENTRY: Curious Gene Campaign, Bay Ferries Limited Curio Collection by Hilton ENTRY: Bay Ferries Limited Best Western Hotels & Resorts CATEGORY: Integrated Market Campaign CATEGORY: Video ENTRY: Best Western’s Amazon Fire 360° for Consumers (B2C) AGENCY: VERB Interactive Campaign AGENCY: IDEA, Edelman, HZDG, Prize Logic CATEGORY: Virtual Reality/Artifi cial Intel- ligence Bermuda Tourism Authority Curio Collection by Hilton AGENCY: Ideas Collide & Initiative ENTRY: Bermuda Google DMO/Streetview ENTRY: Curious Gene Sweepstakes with Program Curio Collection by Hilton CATEGORY: Digital Marketing Innovation Best Western Hotels & Resorts CATEGORY: Contest/Sweepstakes AGENCY: Miles Partnership ENTRY: Best Western’s Waze Campaign AGENCY: PrizeLogic CATEGORY: Mapping & Location Marketing AGENCY: Ideas Collide & Initiative Best Western Hotels & Resorts Emerald Isle Realty ENTRY: Best Western’s 2018 Disney Summer ENTRY: Emerald Isle Realty Website Collaboration Best Western Hotels & Resorts CATEGORY: Web Site CATEGORY: Loyalty Program-Member ENTRY: Best Western’s Go. Get. Rewarded. AGENCY: USDM Digital AGENCY: Ideas Collide & Initiative Game CATEGORY: Game Faena Miami Beach AGENCY: Ideas Collide Best Western Hotels & Resorts ENTRY: Faena Miami Beach ENTRY: Best Western’s 2018 Disney Summer CATEGORY: Social Media Campaign Social Media Campaign Best Western Hotels & Resorts AGENCY: BCV Social CATEGORY: Social Media Campaign ENTRY: Best Western’s Reservation Confi rma- AGENCY: Ideas Collide & Initiative tion Emails CATEGORY: Email
Hospitality Sales & Marketing Association International 25 HSMAI ADRIAN AWARDS 2018 DIGITAL MARKETINGGold
Farmhouse Inn Irving Convention and Visitors Marriott Caribbean & Latin ENTRY: Farmhouse Inn Bureau America Resorts CATEGORY: Web Site ENTRY: Visit Irving Texas Website ENTRY: Portal to Paradise CATEGORY: Web Site CATEGORY: Digital Marketing Innovation AGENCY: Simpleview AGENCY: Nobox Hawaii Tourism United States ENTRY: Hawaii Rooted CATEGORY: Integrated Market Campaign for Kampgrounds of America, Inc. Marriott International Consumers (B2C) ENTRY: How-To KOA Camping Facebook ENTRY: Marriott Hotels & HK7s - Digital AGENCY: MVNP Video Series Marketing CATEGORY: NEW: Facebook Mobile Video CATEGORY: Video Award Herschend Family Entertainment AGENCY: MMGY ENTRY: Dollywood Great Pumpkin Luminights Marriott International Web Ad ENTRY: Courtyard: Unstoppable CATEGORY: Web Ad Lotte New York Palace CATEGORY: Video ENTRY: Lotte New York Palace Website CATEGORY: Web Site Hilton Marriott International ENTRY: Hilton Brand Hotels – Pride 2018 ENTRY: Marriott International: Brand Sites CATEGORY: LGBT Luray Platform ENTRY: Luray Caverns Website CATEGORY: Web Site CATEGORY: Web Site Hilton Head Island—Bluffton Visitor & Convention Bureau AGENCY: WHITE64 Marriott International ENTRY: Hilton Head Island ENTRY: M Live Project: Carpet Dad CATEGORY: Website User Experience Magnolia Hotels CATEGORY: NEW: Experiential AGENCY: VERB Interactive ENTRY: Magnolia Hotels SEO Strategy CATEGORY: Search Marketing Strategy Marriott Rewards Homewood Suites by Hilton AGENCY: Commit Agency ENTRY: UMG Concert with Imagine Dragons ENTRY: Homewood Suites/All Suites: Macy’s CATEGORY: Social Media/Social Networking Day Parade Margaritaville Resort Orlando CATEGORY: Social Media Campaign ENTRY: Margaritaville Resort Orlando: Marriott Rewards AGENCY: GSD&M Integrated Consumer Digital Campaign ENTRY: Extra Points Sundays CATEGORY: Integrated Market Campaign CATEGORY: Loyalty Hong Kong Tourism Board for Consumers (B2C) AGENCY: Concept Farm ENTRY: Passion Passport Marriott Rewards CATEGORY: Social Media Campaign ENTRY: UMG Concert with Imagine Dragons Margaritaville Resort Orlando CATEGORY: Video Houston First/Visit Houston ENTRY: Margaritaville Resort Orlando : Website ENTRY: Visit Houston AR Browser - Facebook Marriott Rewards CATEGORY: Web Site Mobile Video ENTRY: 6 Days, 7 Nights AGENCY: Concept Farm CATEGORY: Video CATEGORY: Social Media Campaign
Marriott Caribbean & Latin Houston First/Visit Houston Marriott Rewards ENTRY: Visit Houston AR Browser - Innovation America Resorts ENTRY: Portal to Paradise ENTRY: 6 Days, 7 Nights CATEGORY: Digital Marketing Innovation CATEGORY: Virtual Reality/Artifi cial Intel- CATEGORY: Loyalty Series ligence AGENCY: Nobox
26 Hospitality Sales & Marketing Association International HSMAI ADRIAN AWARDS 2018 DIGITALGold MARKETING
Marriott Rewards OTO Development Terranea Resort ENTRY: 6 Days, 7 Nights ENTRY: Courtyard Charlotte City Center: A ENTRY: TerraneaLife CATEGORY: Youth Redemption Story CATEGORY: NEW: Facebook Mobile Video CATEGORY: Mobile Marketing Award Marriott Rewards ENTRY: Dynamic Ads for Moments OTO Development Terranea Resort CATEGORY: NEW: Facebook Mobile Video ENTRY: AC Hotel Spartanburg: Launching a ENTRY: Travel Tuesday Award New Way to Hotel in Spartanburg CATEGORY: Social Media Campaign CATEGORY: NEW: New Opening/Launch Mekong Tourism Coordinating The Aruba Tourism Authority Offi ce Rhode Island Commerce ENTRY: Authentic Aruba : Local Stories : ENTRY: Mekong Mini Movie Festival Corporation Mobile CATEGORY: Contest/Sweepstakes ENTRY: Visit Rhode Island Website CATEGORY: NEW: Facebook Mobile Video CATEGORY: Web Site Award Missouri Division of Tourism AGENCY: Simpleview AGENCY: Concept Farm ENTRY: Missouri Divison of Tourism Website CATEGORY: Web Site Rosewood Brand The Aruba Tourism Authority AGENCY: H&L Partners ENTRY: Rosewood Brand ENTRY: Authentic Aruba : Papiamento Lessons CATEGORY: Social Media Campaign CATEGORY: Social Media/Social Networking Mohonk Mountain House AGENCY: BCV Social AGENCY: Concept Farm ENTRY: This Castle is actually A HOTEL | Buzzfeed “Bring Me” South Carolina Department of The Aruba Tourism Authority CATEGORY: NEW: Facebook Mobile Video Parks, Recreation and Tourism ENTRY: Authentic Aruba : Papiamento Lessons Award ENTRY: South Carolina Culinary Campaign CATEGORY: Web Ad Series CATEGORY: Integrated Market Campaign for AGENCY: Concept Farm Consumers (B2C) Mote Marine Laboratory and Aquarium AGENCY: BFG Marketing The Beaches of Fort Myers ENTRY: Sea Debris - Online Video & Sanibel CATEGORY: Video Stonewall Resort ENTRY: Islandology Social Shorts AGENCY: Paradise Advertising & Marketing ENTRY: Experience Stonewall Resort CATEGORY: NEW: Facebook Mobile Video CATEGORY: Social Media Campaign Award Naples, Marco Island, AGENCY: MMGY Global Everglades CVB Tarrytown House Estate ENTRY: Post Hurricane Recovery Messages ENTRY: Tarrytown House Estate Two Roads Hospitality CATEGORY: Social Media/Social Networking CATEGORY: Web Site ENTRY: Joie de Vivre Hotels 2018 Website AGENCY: Paradise Advertising & Marketing AGENCY: Milestone Inc. Relaunch CATEGORY: Web Site Newfoundland and Labrador Terranea Resort Tourism ENTRY: TerraneaLife Utah Offi ce of Tourism, ENTRY: IcebergFinder.com Campaign CATEGORY: Video Film & Global Branding CATEGORY: Integrated Market Campaign ENTRY: WeChat educational videos for for Consumers (B2C) Chinese visitors AGENCY: Target CATEGORY: Social Media Campaign Terranea Resort AGENCY: I Know This Spot Chinese Digital ENTRY: TerraneaLife OTO Development Productions CATEGORY: Integrated Market Campaign for ENTRY: AC Hotel Spartanburg: A New Way Consumers (B2C) to Unwine CATEGORY: Social Media/Social Networking
Hospitality Sales & Marketing Association International 27 HSMAI ADRIAN AWARDS 2018 DIGITAL MARKETINGGold
Visit Anaheim Visit Savannah VisitGreenvilleSC ENTRY: Visit Anaheim Bites into Year Two of a ENTRY: VisitSavannah.com ENTRY: Greenville, SC Tourism Website Successful Video Series CATEGORY: Web Site CATEGORY: Web Site CATEGORY: Social Media Campaign AGENCY: Miles Partnership White Lodging Services Visit Colorado Springs Visit Seattle ENTRY: Moxy Chicago Downtown ENTRY: Crafts & Drafts Passport Campaign ENTRY: Dear Seattle - Dave Grohl CATEGORY: NEW: New Opening/Launch CATEGORY: Integrated Market Campaign for CATEGORY: Video Consumers (B2C) AGENCY: PB& Wyndham Hotels & Resorts AGENCY: Orange142 | Design Rangers ENTRY: Days Inn at the Oscars Visit Seattle CATEGORY: Social Media/Social Networking Visit Philadelphia ENTRY: Emerald Race AGENCY: Olson Engage ENTRY: Retargeting Marketing CATEGORY: Web Ad Series CATEGORY: Geo-Targeted Campaign AGENCY: PB&
Visit Philadelphia Visit Ventura ENTRY: VISIT PHILADELPHIA Offi cial Visitor ENTRY: Recovery Campaign Website - visitphilly.com CATEGORY: Geo-Targeted Campaign CATEGORY: Web Site AGENCY: Tempest Congratulations!
ERICA DOYNE Vice President of Marketing
AMResorts is so proud of you for being named a HSMAI Top 25 Mind in Sales, Marketing and Revenue Optimization You have always been a Top Mind to us!
28 Hospitality Sales & Marketing Association International HSMAI ADRIAN AWARDS 2018 DIGITALSilver MARKETING
AccorHotels Best Western Hotels & Resorts Best Western Hotels & Resorts ENTRY: Destinations Holiday Email ENTRY: Best Western’s 2018 Disney Summer ENTRY: Best Western’s 2018 Summer CATEGORY: Email Collaboration Promotion CATEGORY: Youth CATEGORY: Web Ad Series Amelia Island Convention AGENCY: Ideas Collide & Initiative AGENCY: Ideas Collide & Initiative & Visitors Bureau ENTRY: Amelia Island, Ever So Slightly... Best Western Hotels & Resorts Best Western Hotels & Resorts CATEGORY: Web Ad ENTRY: Really Rewarding Best Western ENTRY: Best Western’s 2018 Summer Promo- Rewards tion AMResorts CATEGORY: NEW: Facebook Mobile Video CATEGORY: Social Media Campaign ENTRY: Amazing May Campaign Award AGENCY: Ideas Collide & Initiative CATEGORY: Integrated Market Campaign for AGENCY: 11 Dollar Bill & Ideas Collide GDS and Travel Agents (B2B) Best Western Hotels & Resorts Best Western Hotels & Resorts ENTRY: Best Western’s IBM Watson Analog at Hutton Hotel ENTRY: Really Rewarding Best Western Campaign ENTRY: Analog at Hutton Hotel Rewards CATEGORY: Virtual Reality/Artifi cial CATEGORY: Social Media Campaign CATEGORY: Social Media Campaign Intelligence AGENCY: BCV Social AGENCY: 11 Dollar Bill & Ideas Collide AGENCY: Ideas Collide & Initiative
Benchmark Hotels and Resorts Best Western Hotels & Resorts Best Western Hotels & Resorts ENTRY: The Grove Resort and Spa Orlando - ENTRY: Hey Nadine’s Greek Island Adven- ENTRY: Best Western Golf Escape with Look to Book Remarketing Campaign tures Sponsored by Best Western Tania Tare & Tisha Abrea CATEGORY: Web Ad CATEGORY: Video CATEGORY: Video AGENCY: Screen Pilot, LLC AGENCY: Ideas Collide AGENCY: Ideas Collide
Benchmark Resorts & Hotels Best Western Hotels & Resorts Best Western Hotels & Resorts ENTRY: Ames Boston Hotel ENTRY: Today’s Best Western: Hey Nadine ENTRY: Kelsey Nixon’s Perfect Carry-On Enjoys the Premier Life Travel Snacks for Kids by Best Western CATEGORY: Web Site CATEGORY: Video CATEGORY: Video AGENCY: Interactive Sites AGENCY: Ideas Collide & Hemsworth AGENCY: Ideas Collide
Benchmark Resorts & Hotels ENTRY: Chaminade Resort Best Western Hotels & Resorts Best Western Hotels & Resorts ENTRY: Today’s Best Western: Social Media ENTRY: Today’s BW: Inside the Design Studio CATEGORY: Web Site Takeover with Nick Verreos & Amy Hulbert AGENCY: Interactive Sites CATEGORY: Social Media Campaign CATEGORY: Video AGENCY: Ideas Collide & Hemsworth AGENCY: Ideas Collide & Hemsworth BENCHMARK, A Global Hopsitality Company ENTRY: Mosaic Lifestyle Travel Marketing Best Western Hotels & Resorts Best Western Hotels & Resorts Campaign ENTRY: Today’s Best Western: Integrated ENTRY: Best Western’s Amazon Fire 360° CATEGORY: Integrated Market Campaign for Campaign Campaign Consumers (B2C) CATEGORY: Integrated Market Campaign for CATEGORY: Digital Marketing Innovation Consumers (B2C) AGENCY: Ideas Collide & Initiative AGENCY: Ideas Collide & Hemsworth Best Western Hotels & Resorts ENTRY: Best Western’s 2018 Disney Summer Best Western Hotels & Resorts Collaboration ENTRY: Best Western’s TripAdvisor 360° Tours CATEGORY: Loyalty Campaign AGENCY: Ideas Collide & Initiative CATEGORY: NEW: Experiential AGENCY: Ideas Collide & Initiative
Hospitality Sales & Marketing Association International 29 HSMAI ADRIAN AWARDS 2018 DIGITAL MARKETINGSilver
Best Western Hotels & Resorts Coast Hotels Fannin County Chamber of ENTRY: Best Western’s Go. Get. Rewarded. ENTRY: There’s No Place Like Coast Commerce Game CATEGORY: Web Site ENTRY: Blue Ridge Mountains Website Design & Development CATEGORY: Loyalty Program-Member AGENCY: GCommerce AGENCY: Ideas Collide CATEGORY: Web Site AGENCY: Tempest Courtyard, Fairfi eld, Four Best Western Hotels & Resorts Points & SpringHill Suites ENTRY: Best Western’s 2017 Fall Promotion ENTRY: Golden Rule Real Stories Fontainebleau CATEGORY: Loyalty Series CATEGORY: Multimedia (Video, Flash, ENTRY: Fontainebleau – Abandoned Cart Campaign AGENCY: Ideas Collide & Initiative Animation) Series AGENCY: mcgarrybowen CATEGORY: Integrated Market Campaign for Consumers (B2C) Best Western Hotels & Resorts AGENCY: Cendyn ENTRY: Best Western’s 2017 Winter Curio Collection by Hilton Promotion ENTRY: Curio Curiosity Gene CATEGORY: Loyalty Series CATEGORY: Web Ad Series Four Seasons Hotel Milano, Four Seasons Hotel Firenze, AGENCY: i.d.e.a. AGENCY: Ideas Collide & Initiative Four Seasons Grand-Hotel du Cap Ferrat Best Western Hotels & Resorts Curio Collection by Hilton ENTRY: En Route to La Dolce Vita ENTRY: Best Western’s 2018 Spring ENTRY: Curio Curiosity Gene CATEGORY: Integrated Market Campaign for Promotion CATEGORY: Social Media/Social Networking Consumers (B2C) CATEGORY: Loyalty Series AGENCY: i.d.e.a. AGENCY: Acronym AGENCY: Ideas Collide & Initiative David Lawrence Convention Global Hotel Alliance BHG Center ENTRY: DISCOVERY 10 in 10 GIVEAWAY ENTRY: Premium Guest ENTRY: Website Design & Development CATEGORY: Loyalty Program-Member CATEGORY: Loyalty Series CATEGORY: Web Site AGENCY: Pmweb AGENCY: Tempest Globus family of brands ENTRY: GFOB University BHG Destination British Columbia CATEGORY: Digital Marketing Innovation ENTRY: SOFT INN MACEIÓ an opening case ENTRY: Destination British Columbia AGENCY: TravPRO Mobile CATEGORY: NEW: New Opening/Launch CATEGORY: Web Site AGENCY: Pmweb AGENCY: VERB Interactive Graduate Hotels ENTRY: Graduate Hotels - Facebook Canvas Advertising Campaign CheapCaribbean.com Dollywood’s DreamMore ENTRY: Beach Cures Resort and Spa CATEGORY: Social Media Campaign ENTRY: Paid Search Marketing Generates CATEGORY: Video AGENCY: Screen Pilot, LLC Millions for Dollywood’s DreamMore Resort AGENCY: MMGY Global CATEGORY: Search Marketing Strategy Grand Velas Riviera Maya AGENCY: GCommerce ENTRY: Grand Velas Riviera Maya - Progres- Choice Hotels sive Web App ENTRY: Treat our Vets | Military Appreciation Promotion CATEGORY: App User Experience CATEGORY: Web Ad Experience Kissimmee AGENCY: Milestone Inc. ENTRY: Experience Kissimmee AGENCY: MMGY Greater Raleigh Convention and CATEGORY: Social Media/Social Networking Visitors Bureau AGENCY: VERB Interactive ENTRY: Visit Raleigh Website CATEGORY: Web Site AGENCY: Simpleview
30 Hospitality Sales & Marketing Association International HSMAI ADRIAN AWARDS 2018 DIGITALSilver MARKETING
Gurney’s Resorts Hudson River Valley Greenway MADE Hotel ENTRY: #GoneToGurneys | Hudson River Valley National ENTRY: MADE Hotel Website Heritage Area CATEGORY: Social Media Campaign CATEGORY: Web Site ENTRY: Hudson Valley Greenway App AGENCY: J Public Relations CATEGORY: Video Marriott International AGENCY: BBG&G Advertising Hampton by Hilton ENTRY: Marriott Hotels & HK7s — Social ENTRY: Hampton by Hilton: Waffl e Social Media + Networking Videos Hutton Hotel CATEGORY: Social Media/Social Networking CATEGORY: Social Media Campaign ENTRY: Hutton Hotel CATEGORY: Social Media Campaign AGENCY: GSD&M Marriott International AGENCY: BCV Social ENTRY: Marriott Hotels & HK7s — Facebook Highgate Hotels Mobile Video ENTRY: It’s A Date! Seamless Behavioural Innovation Norway CATEGORY: NEW: Facebook Mobile Video Hospitality Retargeting. ENTRY: Before You Go Small...Go Big in Award CATEGORY: Search Marketing Strategy Norway AGENCY: Travel Tripper CATEGORY: Integrated Market Campaign Marriott International for Consumers (B2C) ENTRY: Marriott Hotels & HK7s — Integrated Campaign Hilton Head Island Jackson Hole Central ENTRY: Hilton Head Island -— 2017 Open CATEGORY: Integrated Market Campaign for Reservations For Business (Post Hurricane Irma) Consumers (B2C) ENTRY: Website User Experience CATEGORY: Mobile Marketing CATEGORY: Website User Experience AGENCY: Net Conversion Marriott International AGENCY: Tempest ENTRY: Marriott Hotels & HK7s — Digital Marketing Hilton Head Island — Bluffton CATEGORY: Social Media Campaign Visitor & Convention Bureau JW Marriott ENTRY: Hilton Head Island ENTRY: JW Instagram Catalogue CATEGORY: Social Media/Social Networking CATEGORY: Digital Marketing Innovation Marriott International AGENCY: VERB Interactive AGENCY: Nobox ENTRY: StoryBooked CATEGORY: Multimedia (Video, Flash, Animation) Series Hong Kong Tourism Board JW Marriott Guancaste ENTRY: Skyscraper ENTRY: Growth of JW Marriott Guanacaste’s Social Media Channels CATEGORY: Contest/Sweepstakes Marriott International CATEGORY: Social Media/Social Networking ENTRY: Sheraton Halo Hotel Paid Social AGENCY: Screen Pilot, LLC Campaign Hong Kong Tourism Board CATEGORY: NEW: Facebook Mobile Video ENTRY: Fast Acting Social Award Kampgrounds of America, Inc. CATEGORY: Social Media/Social Networking ENTRY: Abandonment Website Personalization Marriott International Houston First/Visit Houston CATEGORY: Website User Experience ENTRY: Marriott Mobile Check-In Incentive ENTRY: Visit Houston AR Browser - UX AGENCY: MMGY Campaign CATEGORY: App User Experience CATEGORY: Mobile Campaign Kentucky Department of Tourism Marriott International Houston First/Visit Houston ENTRY: Kentucky Culinary Campaign ENTRY: Marriott Hotels & HK7s- Mobile ENTRY: Visit Houston AR Browser - UX Marketing CATEGORY: Integrated Market Campaign for CATEGORY: NEW: Experiential Consumers (B2C) CATEGORY: Mobile Marketing AGENCY: Miles Partnership
Hospitality Sales & Marketing Association International 31 HSMAI ADRIAN AWARDS 2018 DIGITAL MARKETINGSilver
Marriott International Asia Revere Hotel Boston Common The Brown Hotel Pacifi c Social Media Team ENTRY: Revere Hotel Boston Common ENTRY: The Brown Hotel Website ENTRY: #GoalsForGoals Campaign CATEGORY: Web Site CATEGORY: Web Site CATEGORY: Social Media Campaign AGENCY: Milestone Inc. The Jamaica Tourist Board Marriott Intl. sbe Miami ENTRY: Find Your Vibe ENTRY: M Live Project: Carpet Dad ENTRY: sbe Miami - Geo Optimized Search CATEGORY: Website User Experience CATEGORY: Social Media/Social Networking Targeting AGENCY: Expedia Group Media Solutions CATEGORY: Search Marketing Strategy Minor Hotels AGENCY: Net Conversion The Resort at Pedregal ENTRY: Anantara Hotels, Resorts & Spas ENTRY: 5,792% ROI for The Resort at – Venturing into new markets: Sri Lanka St. Regis Hotels & Resorts Pedregal’s Summer Campaign strategy ENTRY: 2017 St. Regis Snow Polo CATEGORY: Integrated Market Campaign for CATEGORY: Integrated Market Campaign for Championships — Social Media Campaign Consumers (B2C) Consumers (B2C) CATEGORY: Social Media Campaign AGENCY: HEBS Digital AGENCY: eMarketingEye AGENCY: Pandemic Labs The Ritz-Carlton Hotel Company, Missouri Division of Tourism LLC Staypineapple ENTRY: Missouri Division of Tourism Website ENTRY: A weekend with Jean-Michel ENTRY: Where’s Dash — Staypineapple User Experience Cousteau at The Ritz-Carlton, Grand Cayman Social Media Contest CATEGORY: Website User Experience CATEGORY: NEW: Experiential CATEGORY: Social Media/Social Networking AGENCY: H&L Partners AGENCY: Pandemic Labs
The Aruba Tourism Authority Missouri Division of Tourism ENTRY: Authentic Aruba : Local Stories : Travel Tripper ENTRY: Spring Social Campaign Missouri Campaign ENTRY: The Travel Tripper Hotel E-Commerce Divison of Tourism Platform CATEGORY: Integrated Market Campaign CATEGORY: Social Media Campaign for Consumers (B2C) CATEGORY: Digital Marketing Innovation AGENCY: H&L Partners AGENCY: Concept Farm AGENCY: Travel Tripper
Nassau Paradise Island The Aruba Tourism Authority Visit Loudoun — Loudoun Promotion Board Convention & Visitors Association ENTRY: Aruba : Most Valuable “Playa” ENTRY: Nassau Paradise Island Sweeps ENTRY: Loudoun Girlfriend Getaway CATEGORY: Blog Campaign CATEGORY: Contest/Sweepstakes AGENCY: VERB Interactive CATEGORY: Geo-Targeted Campaign AGENCY: Concept Farm AGENCY: TwoSix Digital Newfoundland and Labrador Tourism The Beaches of Fort Myers & Sanibel Visit Oakland ENTRY: IcebergFinder.com ENTRY: Addressable Audience Campaign, ENTRY: Visit Oakland Website CATEGORY: Web Site Spring 2018 CATEGORY: Web Site AGENCY: Target CATEGORY: Integrated Market Campaign AGENCY: Simpleview for Consumers (B2C) Plaza Hotels e Resorts AGENCY: MMGY Global Visit Philadelphia ENTRY: Pet Friendly The Beaches of Fort Myers & ENTRY: From Viewer To Doer: “Flavors of CATEGORY: Email Sanibel Philly” Inspiring Travel AGENCY: Pmweb ENTRY: Niche Wedding Campaign CATEGORY: NEW: Facebook Mobile Video CATEGORY: Social Media Campaign Award AGENCY: MMGY Global
32 Hospitality Sales & Marketing Association International HSMAI ADRIAN AWARDS 2018 DIGITALSilver MARKETING
VISIT PHILADELPHIA VisitGreenvilleSC Wyndham Hotels & Resorts ENTRY: We Got You: Inspiring Black Travelers ENTRY: VisitGreenvilleSC Digital Series — ENTRY: Super 8 Stories from the Road: To Visit Philly Matador Sponsored Content Human Hug Project CATEGORY: Multi-Cultural CATEGORY: Web Ad Series CATEGORY: Integrated Market Campaign for Consumers (B2C) Visit Reno Tahoe VisitPITTSBURGH AGENCY: Questus ENTRY: Visit Reno Tahoe ENTRY: Website Design & Development CATEGORY: Web Site CATEGORY: Web Site Wyndham Hotels & Resorts AGENCY: Noble Studios AGENCY: Tempest ENTRY: GO+Local CATEGORY: Social Media Campaign Visit Seattle VisitScotland AGENCY: Questus ENTRY: Dear Seattle ENTRY: VisitScotland Legends Digital Cam- CATEGORY: Integrated Market Campaign paign - VisitScotland Business Events Wyndham Hotels & Resorts for Consumers (B2C) CATEGORY: Digital Marketing Innovation ENTRY: Microtel “The Hotel that Just Makes AGENCY: PB& AGENCY: Development Counsellors Interna- Sense” Virtual Reality (VR) Campaign tional CATEGORY: Virtual Reality/Artifi cial Intelligence Visit Sebring ENTRY: VisitSebring.com Westgate Resorts AGENCY: MullenLowe Mediahub and Questus CATEGORY: Web Site ENTRY: Flip.to, the advocacy platform, for AGENCY: evok advertising Experience Cocoa Beach CATEGORY: Social Media Campaign Wyndham Rewards AGENCY: Flip.to ENTRY: Wyndham Rewards Website Visit St. Pete/Clearwater Transformation ENTRY: Visit St. Pete/Clearwater’s Beaches of CATEGORY: Web Site Orlando Campaign White Lodging CATEGORY: Geo-Targeted Campaign ENTRY: Brand Anthem 2.0 Wyndham Rewards AGENCY: Miles Partnership CATEGORY: Video ENTRY: Member Rate Campaign CATEGORY: Integrated Market Campaign for Consumers (B2C)
CHDM Program The CHDM certi cation is focused toward those who want to maximize online revenue through lead generation, custom- er engagement and loyalty, online brand awareness and product exposure, as well as those who desire to become more pro cient in the myriad key digital areas as the importance of this eld is rapidly growing in the hospitality industry. The program is de- signed for hospitality sales and marketing and revenue management professionals who are interested in expanding their current role; executives seeking to understand digital marketing; and digital marketers looking to understand the hospitality industry. Get more information and download an application at www.hsmaicertifi cations.org.
Hospitality Sales & Marketing Association International 33 HSMAI ADRIAN AWARDS 2018 DIGITAL MARKETINGBronze
AC Hotels Global Brand Benchmark Resorts & Hotels Best Western Hotels & Resorts Marketing Team ENTRY: Benchmark Wanderlust Website ENTRY: Best Western’s 2018 Spring ENTRY: AC Hotels Unpacked Platform Promotion CATEGORY: Integrated Market Campaign CATEGORY: Web Site CATEGORY: Social Media Campaign for Consumers (B2C) AGENCY: Interactive Sites AGENCY: Ideas Collide & Initiative AGENCY: FF Creative Community Benchmark Resorts & Hotels Best Western Hotels & Resorts AccorHotels ENTRY: Texas A&M Website ENTRY: Best Western’s YouTube Director Mix ENTRY: Destinations Holiday Email CATEGORY: Web Site Campaign CATEGORY: Video AGENCY: Interactive Sites CATEGORY: Multimedia (Video, Flash, Animation) Series AGENCY: Ideas Collide & Initiative AccorHotels Best Western Hotels & Resorts ENTRY: Fairmont Moments ENTRY: Best Western’s 2018 Disney Summer CATEGORY: Integrated Market Campaign Collaboration Best Western Hotels & Resorts for Consumers (B2C) CATEGORY: Integrated Market Campaign ENTRY: Best Western’s TripAdvisor 360° Tours for Consumers (B2C) Campaign Arlington Convention and AGENCY: Ideas Collide & Initiative CATEGORY: Virtual Reality/Artifi cial Intel- Visitors Service ligence ENTRY: Stay Arlington Website Design & AGENCY: Ideas Collide & Initiative Best Western Hotels & Resorts Development ENTRY: Travel Your Passion with Best Western CATEGORY: Web Site CATEGORY: Social Media Campaign Best Western Hotels & Resorts AGENCY: Tempest AGENCY: Ideas Collide ENTRY: Best Western’s Waze Campaign CATEGORY: Mobile Marketing Azamara Club Cruises® AGENCY: Ideas Collide & Initiative Best Western Hotels & Resorts ENTRY: Azamara Club Cruises® ENTRY: Parents Deserve Rewards with Cool CATEGORY: Social Media Campaign Mom Picks and Best Western Rewards Best Western Hotels & Resorts AGENCY: VERB Interactive CATEGORY: Video ENTRY: Best Western Rewards Redemption AGENCY: Ideas Collide Experience Azamara Club Cruises® CATEGORY: Loyalty ENTRY: Azamara Club Cruises® Best Western Hotels & Resorts CATEGORY: Web Site ENTRY: Don’t Pack the Whole House with Best Western Hotels & Resorts AGENCY: VERB Interactive Story of this Life and Best Western ENTRY: Best Western’s Destination Landing CATEGORY: Video Pages Azamara Club Cruises® AGENCY: Ideas Collide CATEGORY: Website User Experience ENTRY: Azamara Club Cruises CATEGORY: Blog Best Western Hotels & Resorts Best Western Hotels & Resorts AGENCY: VERB Interactive ENTRY: Today’s BW: Inside the Design Studio ENTRY: Best Western’s “Low Rate Guaran- with Nick Verreos & Amy Hulbert teed” Promotion CATEGORY: Social Media Campaign Benchmark Hotels and Resorts CATEGORY: NEW: Facebook Mobile Video ENTRY: Marenas Beach Resort — Award AGENCY: Ideas Collide & Initiative Geo-Targeted Custom Landing Page AGENCY: Ideas Collide & Hemsworth CATEGORY: Geo-Targeted Campaign Best Western Hotels & Resorts AGENCY: Screen Pilot, LLC Best Western Hotels & Resorts ENTRY: Best Western’s 2017 Winter ENTRY: Best Western’s 2018 Spring Promotion Promotion CATEGORY: Web Ad Series CATEGORY: Web Ad Series AGENCY: Ideas Collide & Initiative AGENCY: Ideas Collide & Initiative
34 Hospitality Sales & Marketing Association International HSMAI ADRIAN AWARDS 2018 DIGITALBronze MARKETING
Cinnamon Hotels and Resorts Hotel Metropole Brussels Marriott International ENTRY: Increasing Brand.com Revenue for ENTRY: Hotel Metropole Brussels ENTRY: Marriott Running Rugby Mini Game Cinnamon Resorts CATEGORY: Web Site CATEGORY: Game CATEGORY: Search Marketing Strategy AGENCY: Sabre Hospitality Solutions AGENCY: eMarketingEye Marriott International Hotel Nikko San Francisco ENTRY: Marriott Hotels & HK7s — Mobile Destination British Columbia ENTRY: Hotel Nikko San Francisco Marketing ENTRY: Destination British Columbia CATEGORY: Web Site CATEGORY: Mobile Campaign CATEGORY: Website User Experience AGENCY: Milestone Inc. AGENCY: VERB Interactive Marriott Irvine Spectrum Langkawi Development Authority ENTRY: Marriott Irvine Spectrum Destination DC (LADA) CATEGORY: Geo-Targeted Campaign ENTRY: Website Personalization ENTRY: Differences Aside AGENCY: BCV Social CATEGORY: Website User Experience CATEGORY: Multi-Cultural AGENCY: MMGY Global AGENCY: ISC Innovators Sdn Bhd Minor Hotels ENTRY: Oaks Hotels & Resorts : Reaching Experience Kissimmee Lido House New Heights ENTRY: Experience Kissimmee & Doctor Mike ENTRY: Lido House CATEGORY: Search Marketing Strategy CATEGORY: Video CATEGORY: NEW: New Opening/Launch AGENCY: eMarketingEye AGENCY: VERB Interactive AGENCY: BCV Social Nanjing Municipal Tourism Commission Fontainebleau Loews Hotels & Co ENTRY: Nanjing Tourism Content Creator ENTRY: Fontainebleau ENTRY: Loews Hotels & Co’s Website Program CATEGORY: Geo-Targeted Campaign Redesign CATEGORY: Social Media Campaign AGENCY: BCV Social CATEGORY: Web Site AGENCY: HEBS Digital AGENCY: PHG Consulting Gansevoort Turks + Caicos Napa Valley Wine Train ENTRY: Gansevoort Turks + Caicos Website Los Angeles Tourism & Convention Board ENTRY: Napa Valley Wine Train CATEGORY: Web Site ENTRY: L.A. Insider CATEGORY: Blog AGENCY: Strausberg Group CATEGORY: Digital Marketing Innovation AGENCY: VERB Interactive AGENCY: TravPRO Mobile Hawaii Tourism Authority Nassau Paradise Island ENTRY: Aloha! Gohawaii.com Maine Offi ce of Tourism Promotion Board CATEGORY: Web Site ENTRY: VisitMaine.com Website Redesign ENTRY: Nassau Paradise Island Bahamas — AGENCY: Miles Partnership 2018 Demand Growth CATEGORY: Web Site CATEGORY: Integrated Market Campaign AGENCY: BVK Hilton Head Island—Bluffton for Consumers (B2C) Visitor & Convention Bureau AGENCY: Net Conversion ENTRY: Hilton Head Island Mandarin Oriental Hotel Group ENTRY: Mandarin Oriental Website Redesign CATEGORY: Social Media Campaign OTO Development CATEGORY: Web Site AGENCY: VERB Interactive ENTRY: AC Hotel Spartanburg: Plan a Party. AGENCY: Sabre Hospitality Solutions Pick a Present. Hotel EPIK CATEGORY: Email ENTRY: Hotel EPIK Website MARINA BAY SANDS CATEGORY: Web Site ENTRY: Hotel Always-On Search Performance Strategy CATEGORY: Search Marketing Strategy
Hospitality Sales & Marketing Association International 35 HSMAI ADRIAN AWARDS 2018 DIGITAL MARKETINGBronze
Santa Rosa County Tourist The Beaches of Fort Myers & Two Roads Hospitality Development Offi ce Sanibel ENTRY: Joie de Vivre Hotels’ “30 Days of ENTRY: Sarcasm Brand Video ENTRY: Song and Chance 4 Social Media Joie” Campaign CATEGORY: Video Contest CATEGORY: NEW: Experiential AGENCY: Paradise Advertising & Marketing CATEGORY: Contest/Sweepstakes AGENCY: MMGY Global Visit Anaheim Shore Cliff Hotel ENTRY: Visit Anaheim and Tourism Vancouver ENTRY: 7,014% ROI from a Website The Bradenton Area Convention Share the Love in Cross-Promotion Video Redesign for a California Hotel & Visitors Bureau Partnership CATEGORY: Web Site ENTRY: Craft Your Own Vacation — Digital CATEGORY: Global Campaign AGENCY: HEBS Digital CATEGORY: Integrated Market Campaign Visit Colorado Springs for Consumers (B2C) South Dakota Department ENTRY: Destination Driver Campaign AGENCY: Aqua Marketing & Communica- of Tourism CATEGORY: Search Marketing Strategy tions, Inc. ENTRY: State of Great AGENCY: Tempest CATEGORY: Social Media Campaign The Bradenton Area Convention AGENCY: MMGY Global & Visitors Bureau Visit Myrtle Beach ENTRY: Craft Your Own Vacation — ENTRY: Flip.to Destination Cooperative for South Seas Island Resort Tell Others And Win Visit Myrtle Beach ENTRY: South Seas Island Resort CATEGORY: Contest/Sweepstakes CATEGORY: Digital Marketing Innovation CATEGORY: Search Marketing Strategy AGENCY: Aqua Marketing & Communica- AGENCY: Flip.to AGENCY: TravelClick, Inc. tions, Inc. Visit Napa Valley Terranea Resort The Islands of Tahiti ENTRY: CabCab ENTRY: TerraneaLife ENTRY: The Islands of Tahiti CATEGORY: Integrated Market Campaign for CATEGORY: Multimedia (Video, Flash, CATEGORY: Web Site Consumers (B2C) Animation) Series AGENCY: Noble Studios AGENCY: MeringCarson
Terranea Resort The Ritz-Carlton Hotel VISIT PHILADELPHIA ENTRY: Terranea Resort / Visit California Company, LLC ENTRY: Behind the Eats: Philadelphia Quick Bites ENTRY: Concours d’Elegance at The CATEGORY: Multimedia (Video, Flash, CATEGORY: NEW: Facebook Mobile Video Ritz-Carlton, Amelia Island — Instagram Animation) Series Award Carousel CATEGORY: Social Media/Social Networking Visit Salt Lake The Aruba Tourism Authority AGENCY: Pandemic Labs ENTRY: Visit Salt Lake Website ENTRY: Authentic Aruba : Local Stories CATEGORY: Web Site CATEGORY: Social Media Campaign Travel Wisconsin AGENCY: Simpleview AGENCY: Concept Farm ENTRY: “Find Yourself in a State of Fun” Travel Wisconsin Snackable Video Campaign Visit South Walton CATEGORY: NEW: Facebook Mobile Video The Beaches of Fort Myers ENTRY: Endless Summer in South Walton, Award & Sanibel Florida AGENCY: Laughlin Constable ENTRY: FortMyers-Sanibel.com Website CATEGORY: Integrated Market Campaign Personalization for Consumers (B2C) CATEGORY: Website User Experience Two Roads Hospitality AGENCY: Zehnder Communications AGENCY: MMGY Global ENTRY: #DestinationXPacifi cNorthwestRoad- Trip Video Series CATEGORY: Multimedia (Video, Flash, Animation) Series
36 Hospitality Sales & Marketing Association International HSMAI ADRIAN AWARDS 2018 ADVERTISINGGold
AccorHotels Courtyard by Marriott Hilton Garden Inn ENTRY: Seeker ENTRY: Courtyard: Passion Moves Us ENTRY: Hilton Garden Inn: Simply on Another CATEGORY: LOYALTY PROGRAM — Forward Campaign Level Video Consumer Marketing CATEGORY: COMPLETE CAMPAIGN CATEGORY: TELEVISION —- Consumer (to include Positioning) -Consumer/Group AGENCY: GSD&M Sales/Travel Trade Amelia Island Convention & AGENCY: mcgarrybowen Visitors Bureau HMSHost ENTRY: Amelia Island, Ever So Slightly... ENTRY: Channel Your Inner Chef CATEGORY: PRINT MEDIA - Consumer Courtyard by Marriott CATEGORY: NEW: Experiential ENTRY: Courtyard TV — Proud CATEGORY: TELEVISION — Consumer Baha Mar InterContinental Hotel Groups ENTRY: Baha Mar Launch Campaign AGENCY: mcgarrybowen ENTRY: IHG® B2B — An Exceptional Buying CATEGORY: COMPLETE CAMPAIGN (to in- Experience clude Positioning) -Consumer/Group Sales/ Courtyard, Fairfi eld, Four Points CATEGORY: PRINT MEDIA — Travel Trade Travel Trade & SpringHill Suites AGENCY: Mod Op ENTRY: Golden Rule Complete Campaign Jet Linx Aviation CATEGORY: COMPLETE CAMPAIGN ENTRY: SOAR Magazine (to include Positioning) — Consumer/Group Baha Mar CATEGORY: DIRECT MAIL — Consumer ENTRY: Baha Mar Launch Campaign — Sales/Travel Trade Television AGENCY: mcgarrybowen Kentucky Department of Tourism CATEGORY: TELEVISION — Consumer ENTRY: Kentucky Culinary Campaign AGENCY: Mod Op Courtyard, Fairfi eld, Four Points & SpringHill Suites CATEGORY: COMPLETE CAMPAIGN ENTRY: Golden Rule TV Series (to include Positioning) -Consumer/Group Bahamas Ministry of Tourism Sales/Travel Trade CATEGORY: TELEVISION — Consumer ENTRY: Bahamas Ministry of Tourism: A 16 AGENCY: Miles Partnership Island Marketing Strategy AGENCY: mcgarrybowen CATEGORY: Advertising Innovation Kentucky Department of Tourism Courtyard, Fairfi eld, Four Points & SpringHill Suites ENTRY: Kentucky Culinary Campaign Bermuda Tourism Authority ENTRY: Golden Rule TV— Anthem CATEGORY: TELEVISION — Consumer ENTRY: Bermuda’s Calling You CATEGORY: TELEVISION — Consumer AGENCY: Miles Partnership CATEGORY: NEW: Experiential AGENCY: mcgarrybowen Louisiana Offi ce of Tourism Best Western Hotels & Resorts Explore St. Louis ENTRY: Louisiana Tourism Rebranding and ENTRY: Best Western’s 2018 Disney Summer Brand Activation Collaboration ENTRY: Sterling K Brown Advertising Series CATEGORY: NEW: New Opening/Launch CATEGORY: Youth CATEGORY: TELEVISION- — Consumer AGENCY: Miles Partnership AGENCY: Ideas Collide & Initiative Herschend Family Entertainment ENTRY: Dollywood Great Pumpkin Luminights Maine Offi ce of Tourism Cayman Island Department Out of Home ENTRY: “This is me.” TV Series of Tourism CATEGORY: TELEVISION — Consumer ENTRY: Cayman Islands Tourism Website CATEGORY: SIGNAGE - Outdoor/Transit AGENCY: BVK CATEGORY: REPOSITIONING-Consumer/ Group Sales/Travel Trade Herschend Family Entertainment AGENCY: Bright Red ENTRY: Dollywood Great Pumpkin Luminights Margaritaville Resort Orlando /Harvest Festival ENTRY: Margaritaville Resort Orlando: Print CATEGORY: NEW: New Opening/Launch Ad CATEGORY: MAGAZINE OR NEWSPAPER — Travel Trade AGENCY: Concept Farm
38 Hospitality Sales & Marketing Association International HSMAI ADRIAN AWARDS 2018 ADVERTISINGGold
Marriott International Newfoundland and Labrador The Bradenton Area Convention ENTRY: Marriott Hotels HK7s feat. Sebastian Tourism & Visitors Bureau Chabal ENTRY: Conductor ENTRY: Beaches and Brews — Bradenton CATEGORY: SPECIAL ADVERTISTING CATEGORY: TELEVISION — Consumer Area Brewery Video SECTION AGENCY: Target CATEGORY: DVD/CD/VIDEO Consumer/ Group Sales/Travel Trade AGENCY: Aqua Marketing & Marriott International Pigeon Forge Department of Communications, Inc. ENTRY: Marriott Hotels and HK7s Innovation Tourism in Advertising ENTRY: Pigeon Forge (Tennessee), “Home CATEGORY: Advertising Innovation Alone” Television THE MODERN HONOLULU, CATEGORY: TELEVISION — Consumer a Diamond Resort AGENCY: bohan ENTRY: THE MODERN HONOLULU / Micato Safaris LATHER Suite Dreams Promotion ENTRY: 2018-2019 Micato Safaris Brochure CATEGORY: CONTEST/SWEEPSTAKES- CATEGORY: BROCHURE — Consumer South Dakota Department Consumer/GroupSales/TravelTrade of Tourism AGENCY: Miles Partnership ENTRY: Open Early, Open Late Micato Safaris CATEGORY: NEW: Geo-Targeted ENTRY: 2018-2019 Micato Safaris Brochure AGENCY: MMGY Global VenueND CATEGORY: BROCHURE — Travel Trade ENTRY: VenueND Meetings Brochure CATEGORY: BROCHURE - Group Sales/ Terranea Resort Mohegan Gaming and Meetings ENTRY: TerraneaLife Magazine Entertainment AGENCY: z2 ENTRY: Mohegan Sun Dining TV CATEGORY: Advertising Innovation CATEGORY: TELEVISION — Consumer Visit KC The Aruba Tourism Authority AGENCY: Taxi, Primal ENTRY: Chicago Speakeasy ENTRY: Authentic Aruba : Local Stories: CATEGORY: NEW: Experiential Campaign Mote Marine Laboratory and AGENCY: MMGY Global Aquarium CATEGORY: COMPLETE CAMPAIGN ENTRY: Sea Debris — Print Ads (to include Positioning) -Consumer/Group Sales/Travel Trade Visit Seattle CATEGORY: PRINT MEDIA — Consumer AGENCY: Concept Farm ENTRY: Seattle First Takes: International AGENCY: Paradise Advertising & Marketing CATEGORY: Global The Beaches of Fort Myers & AGENCY: PB& Nassau Paradise Island Sanibel Promotion Board ENTRY: The Sounds of Islandology Radio ENTRY: Nassau Paradise Island Promotion Visit South Walton Campaign, Spring 2018 Board WTM Tradeshow Experience ENTRY: South Walton Brand Print Campaign CATEGORY: RADIO-Consumer CATEGORY: TRADESHOW MARKETING CATEGORY: PRINT MEDIA - Consumer AGENCY: MMGY Global AGENCY: GoConvergence AGENCY: Zehnder Communications
The Beaches of Fort Myers & Newfoundland and Labrador Wyndham Hotels & Resorts Sanibel Tourism ENTRY: Reconnected, A Wyndham Grand ENTRY: iHeart Media National Seashell Day ENTRY: Symphony of Sound Campaign Family Experience Campaign CATEGORY: COMPLETE CAMPAIGN CATEGORY: NEW: Experiential CATEGORY: RADIO — Consumer (to include Positioning) -Consumer/Group Sales/Travel Trade AGENCY: MMGY Global Wyndham Hotels & Resorts AGENCY: Target ENTRY: Hawthorn Suites by Wyndham “Homemade @ Hawthorn” CATEGORY: NEW: Experiential AGENCY: Navigant
Hospitality Sales & Marketing Association International 39 HSMAI ADRIAN AWARDS 2018 ADVERTISINGSilver
50 BOWERY NYC A JOIE DE Courtyard, Fairfi eld, Four Points Michigan Economic Development VIVRE HOTEL & SpringHill Suites Corporation ENTRY: JDV NYC PRIDE CAMPAIGN Park ENTRY: Golden Rule Print — Courtyard/ ENTRY: A Postcard from Michigan South & 50 Bowery Firepit Execution CATEGORY: TELEVISION — Consumer CATEGORY: LGBT CATEGORY: MAGAZINE OR NEWSPAPER AGENCY: McCann Detroit AGENCY: MakeReady — Consumer AGENCY: mcgarrybowen Mohegan Sun AccorHotels ENTRY: Captivating Manhattan Commuters ENTRY: Members’ Rates Explore Asheville Convention & CATEGORY: SIGNAGE — Outdoor/Transit Visitors Bureau CATEGORY: LOYALTY PROGRAM — AGENCY: Media Storm, Taxi Consumer Marketing ENTRY: Steep Canyon Rangers Co-Branding Partnership CATEGORY: Signage — Outdoor/Transient Naples, Marco Island, Everglades AccorHotels CVB ENTRY: Members’ Rates ENTRY: Love, Paradise — Outdoor Boards Hendricks Hotel CATEGORY: LOYALTY PROGRAM — Member CATEGORY: Signage — Outdoor/Transient ENTRY: Hendricks Hotel Branding Marketing AGENCY: Paradise Advertising & Marketing CATEGORY: NEW: New Opening/Launch AGENCY: Tambourine AccorHotels Naples, Marco Island, Everglades ENTRY: Seeker CVB CATEGORY: COMPLETE CAMPAIGN Herschend Family Entertainment ENTRY: “Dear Meeting Planner” Meetings (to include Positioning) — Consumer/Group ENTRY: Dollywood Great Pumpkin Luminights Video Sales/Travel Trade TV CATEGORY: DVD/CD/VIDEO Consumer/ CATEGORY: TELEVISION - Consumer Group Sales/Travel Trade Amelia Island Convention & AGENCY: Paradise Advertising & Marketing Visitors Bureau InterContinental Hotel Groups ENTRY: Elvis in Germany ENTRY: IHG® B2B — An Exceptional Buying Nassau Paradise Island CATEGORY: TRADESHOW MARKETING Experience Promotion Board CATEGORY: REPOSITIONING — Consumer/ ENTRY: Nassau Paradise Island — 2018 Baha Mar Group Sales/Travel Trade Spot Market TV Targeted Campaigns ENTRY: Baha Mar Launch Campaign CATEGORY: NEW: Geo-Targeted CATEGORY: NEW: New Opening/Launch Kentucky Department of Tourism AGENCY: Net Conversion AGENCY: Mod Op ENTRY: Kentucky Culinary Campaign CATEGORY: PRINT MEDIA — Consumer Nassau Paradise Island Promotion Board Courtyard, Fairfi eld, Four Points AGENCY: Miles Partnership & SpringHill Suites ENTRY: Nassau Paradise Island Promotion Board Destination Guide ENTRY: Golden Rule Print Series Maine Offi ce of Tourism CATEGORY: BROCHURE — Consumer CATEGORY: PRINT MEDIA — Consumer ENTRY: “This is me.” Declarative Print AGENCY: mcgarrybowen Campaign AGENCY: GoConvergence CATEGORY: PRINT MEDIA — Consumer Courtyard, Fairfi eld, Four Points AGENCY: BVK Nassau Paradise Island & SpringHill Suites Promotion Board ENTRY: Golden Rule NYE Times Square ENTRY: Nassau Paradise Island Promotion Margaritaville Resort Orlando Board “Follow Me” TV Spot Takeover ENTRY: Margaritaville Resort Orlando: CATEGORY: TELEVISION — Consumer CATEGORY: SIGNAGE - Outdoor/Transit Cottage Sales Brochure AGENCY: GoConvergence AGENCY: mcgarrybowen CATEGORY: BROCHURE — Group Sales/ Meetings AGENCY: Concept Farm
40 Hospitality Sales & Marketing Association International HSMAI ADRIAN AWARDS 2018 ADVERTISINGSilver
Newfoundland and Labrador The Bradenton Area Convention Visit Seattle Tourism & Visitors Bureau ENTRY: VISITSEATTLE.TV ENTRY: Air Canada Content Channel — Find ENTRY: Craft Your Own Vacation — Print CATEGORY: Advertising Innovation Yourself Campaign AGENCY: PB& CATEGORY: ON PROPERTY/IN FLIGHT — CATEGORY: PRINT MEDIA — Consumer Consumer, Group Sales or Travel Trade AGENCY: Aqua Marketing & VisitGreenvilleSC AGENCY: Target Communications, Inc. ENTRY: “yeah, that”: The 2018 Offi cial Visitor’s Guide to Greenville, SC Playa Hotels & Resorts The Emerald Coast Convention & CATEGORY: BROCHURE — Consumer ENTRY: Sensory Experience with Panama Visitors Bureau Jack Resorts ENTRY: The Emerald Coast -— “Count On” VisitGreenvilleSC CATEGORY: MAGAZINE OR NEWSPAPER Television :30 -Consumer CATEGORY: TELEVISION — Consumer ENTRY: Bassmaster Classic “Happy G” Door Hangers AGENCY: NJF, an MMGY Global Company AGENCY: Aqua Marketing & Communications, Inc. CATEGORY: ON PROPERTY/IN FLIGHT — Consumer, Group Sales or Travel Trade Santa Rosa County Tourist Development Offi ce The San Diego Tourism Authority ENTRY: Navarre Beach Visitor Guide ENTRY: Better by the Beach White Lodging ENTRY: Company of Firsts CATEGORY: BROCHURE — Consumer CATEGORY: REPOSITIONING-Consumer/ CATEGORY: DVD/CD/VIDEO Consumer/ AGENCY: Paradise Advertising & Marketing Group Sales/Travel Trade Group Sales/Travel Trade AGENCY: Expedia Group Media Solutions South Dakota Department Wyndham Hotels & Resorts of Tourism Visit Carmel-by-the-Sea ENTRY: Ramada by Wyndham “Say Hello to ENTRY: My Great Place South Dakota Popup ENTRY: Carmel-by-the-Sea “Pure Inspiration” Red” Campaign Mailer :60 TV Commercial CATEGORY: Global CATEGORY: DIRECT MAIL — Consumer CATEGORY: TELEVISION — Consumer AGENCY: Little AGENCY: Lawrence & Schiller AGENCY: Burghardt+Dore Advertising
The Aruba Tourism Authority Visit Savannah ENTRY: Authentic Aruba : Local Stories : TV ENTRY: This isn’t ordinary. This is Savannah. campaign (Print Campaign) CATEGORY: TELEVISION — Consumer CATEGORY: PRINT MEDIA — Consumer AGENCY: Concept Farm AGENCY: Paradise Advertising & Marketing
The Aruba Tourism Authority Visit Savannah ENTRY: Aruba: Most Valuable “Playa” ENTRY: This isn’t ordinary. This is Savannah. Sweeps (Full Campaign) CATEGORY: CONTEST/SWEEPSTAKES- CATEGORY: COMPLETE CAMPAIGN Consumer/GroupSales/TravelTrade (to include Positioning) — Consumer/Group AGENCY: Concept Farm Sales/Travel Trade AGENCY: Paradise Advertising & Marketing
Hospitality Sales & Marketing Association International 41 HSMAI ADRIAN AWARDS 2018 ADVERTISINGBronze
Alaska Airlines Hampton by Hilton The Phoenician ENTRY: Alaska Airlines Ugly Sweater ENTRY: Hampton by Hilton: Entrepreneur Ad ENTRY: The Phoenician Fall/Winter Direct Activation CATEGORY: MAGAZINE OR NEWSPAPER — Mail 2017 CATEGORY: NEW: Experiential Travel Trade CATEGORY: DIRECT MAIL — Consumer AGENCY: Sparkloft Media AGENCY: GSD&M AGENCY: Commit Agency
AMResorts Hyatt Hotels Corporation VisitGreenvilleSC ENTRY: Make A Secret TV Integrations ENTRY: Hyatt B2B Group Campaign — ENTRY: Bassmaster Classic VIP Amenities CATEGORY: TELEVISION-Consumer Moment Makers CATEGORY: ON PROPERTY/IN FLIGHT — CATEGORY: GROUP SALES Consumer, Group Sales or Travel Trade Best Western Hotels & Resorts ENTRY: Experiences by Best Western Rewards Mote Marine Laboratory and CATEGORY: NEW: New Opening/Launch Aquarium ENTRY: Teeth Beneath Campaign AGENCY: Ideas Collide CATEGORY: COMPLETE CAMPAIGN (to include Positioning) — Consumer/Group Sales/Travel Trade AGENCY: Paradise Advertising & Marketing
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PMS-377 PMS-2617 PMS-444 669933 663399 999999 CONGRATULATIONS, ERICA DOYNE Named one of HSMAI’s 2018 TOP 25 EXTRAORDINARY MINDS IN SALES, MARKETING, AND REVENUE OPTIMIZATION
We are very proud and excited to celebrate with our long-time client and partner for being recognized by the industry as one of the best and brightest minds.
Vice President of Marketing PR • Marketing • Digital • Creative rbbcommunications.com • 305.448.7450 42 Hospitality Sales & Marketing Association International HSMAI ADRIAN AWARDS 2018 PUBLIC RELATIONSGold
21c Museum Hotels Best Western® Hotels & Resorts Brand USA ENTRY: 21c Museum Hotels: Conde Nast ENTRY: EXCLUSIVE: Best Western Launches ENTRY: Travel Transcends Politics Traveler Online New Soft Brand, Targets Upper-Midscale CATEGORY: PUBLIC AFFAIRS/PSA’s CATEGORY: FEATURE PLACEMENT Segment ONLINE —- Consumer Media CATEGORY: FEATURE PLACEMENT ONLINE Casa Marina, A Waldorf Astoria — Trade Media AGENCY: Baltz & Company Resort AGENCY: Hemsworth Communications ENTRY: Iconic Key West hotel holds Abercrombie & Kent 1st wedding since Hurricane Irma ENTRY: Abercrombie & Kent Cruises Ahead, Best Western® Hotels & Resorts CATEGORY: FEATURE PLACEMENT ONLINE Chartering New Territory with Cultural ENTRY: LodgingMagazine.com: Best Western — Consumer Media Itineraries Can’t Stop, Won’t Stop AGENCY: QUINN CATEGORY: RE-LAUNCH OF EXISTING CATEGORY: FEATURE PLACEMENT ONLINE PRODUCT — Trade Media Chatham Bars Inn AGENCY: Laura Davidson Public Relations AGENCY: Hemsworth Communications ENTRY: Chatham Bars Inn Lands on the Cover of The Boston Globe Travel Section Amelia Island Convention & Best Western® Hotels & Resorts CATEGORY: FEATURE PLACEMENT PRINT Visitors Bureau ENTRY: MSNBC VIDEO: Best Western CEO Consumer Magazine or Newspaper ENTRY: Pétanque Amelia Island Open David Kong Shares Tips for Success AGENCY: MFA, a Finn Partners Company CATEGORY: SPECIAL EVENT CATEGORY: FEATURE PLACEMENT ONLINE -— Consumer Media CheapCaribbean.com Aqua-Aston Hospitality AGENCY: Hemsworth Communications ENTRY: CheapCaribbean’s Beach of the ENTRY: Aqua-Aston Hospitality’s “Reef Safe” Month Club Campaign Turns the Tide Against Coral Best Western® Hotels & Resorts CATEGORY: FEATURE PLACEMENT ONLINE Bleaching in Hawaii ENTRY: Leisure Travel Summit in Toronto, — Consumer Media CATEGORY: Public Relations Innovation Canada CATEGORY: SPECIAL EVENT ConranPR Audley Travel AGENCY: Hemsworth Communications ENTRY: Charlie Chaplin, At Home in ENTRY: Audley Travel Featured in Robb Switzerland Report Muse’s Inaugural Issue Best Western® Hotels & Resorts CATEGORY: FEATURE PLACEMENT PRINT — CATEGORY: FEATURE PLACEMENT PRINT — ENTRY: Experiences by Best Western Rewards Consumer Magazine or Newspaper Consumer Magazine or Newspaper Media Launch AGENCY: ConranPR AGENCY: TURNER CATEGORY: SPECIAL EVENT AGENCY: Hemsworth Communications Durban Tourism Barbados Tourism Marketing Inc. ENTRY: A Creative Dive into Durban, ENTRY: Endless Summer — Travel and Leisure Best Western® Hotels & Resorts South Africa — Barbados Tourism Marketing Inc. ENTRY: Best Western Premier Scores with CATEGORY: FEATURE PLACEMENT ONLINE CATEGORY: FEATURE PLACEMENT PRINT — Robust Breakfast Buffet: Hotel F&B Magazine — Consumer Media Consumer Magazine or Newspaper CATEGORY: FEATURE PLACEMENT ONLINE AGENCY: PHG Consulting AGENCY: Development Counsellors — Trade Media International AGENCY: Hemsworth Communications Finnair ENTRY: TAKING U.S. BLOGGERS Bermuda Tourism Authority Beverly Wilshire, A Four Seasons #UPINTHEFINNAIR ENTRY: Bermuda Tourism Authority Dominates Hotel CATEGORY: Infl uencer Marketing Ocean Home June 2017 issue ENTRY: Urban Glamping at the Beverly AGENCY: Zapwater Communications, Inc. CATEGORY: FEATURE PLACEMENT PRINT — Wilshire, A Four Seasons Hotel Consumer Magazine or Newspaper CATEGORY: NEW — Experiential AGENCY: TURNER AGENCY: C&R
44 Hospitality Sales & Marketing Association International HSMAI ADRIAN AWARDS 2018 PUBLICGold RELATIONS
Fort Worth Now Hilton ILG ENTRY: Fort Worth Invested Big in SXSW to ENTRY: Embassy Suites by Hilton Enlists Steve ENTRY: ILG Relief Fund Show the World It’s Not a Dallas Suburb Harvey to Spotlight Job Training Program for CATEGORY: EMPLOYEE PROGRAM CATEGORY: FEATURE PLACEMENT ONLINE Youth with Disabilities AGENCY: Interval International — Trade Media CATEGORY: FEATURE PLACEMENT AGENCY: QUINN TELEVISION Intrepid Travel AGENCY: rbb Communications ENTRY: Breaking Boundaries Through Food Greater Fort Lauderdale CATEGORY: FEATURE PLACEMENT ONLINE Convention & Visitors Bureau Hilton Hotels & Resorts -— Consumer Media ENTRY: GFL Pride Place ENTRY: Hilton Passport Project AGENCY: NJF, an MMGY Global Company CATEGORY: LGBT CATEGORY: MARKETING PROGRAM — AGENCY: Finn Partners Consumer Irving Convention & Visitors AGENCY: Edelman Bureau Greater Miami Convention and ENTRY: Irving Texas Knows How to Rock Visitors Bureau IHG CATEGORY: FEATURE PLACEMENT ONLINE ENTRY: How Miami and the Beaches Saved ENTRY: Staybridge Suites Hotel F&B Cover — Trade Media the OutGames Story CATEGORY: FEATURE PLACEMENT ONLINE CATEGORY: FEATURE PLACEMENT PRINT— iStar — Consumer Media Trade Publication ENTRY: Jewel of the Jersey Shore Gets a Luxe AGENCY: Current Marketing New Shine with Asbury Ocean Club IHG CATEGORY: FEATURE PLACEMENT PRINT — Greater Palm Springs Convention ENTRY: Holiday Inn Summer of Smiles Consumer Magazine or Newspaper & Visitors Bureau CATEGORY: MARKETING PROGRAM — AGENCY: NJF, an MMGY Global Company ENTRY: WashingtonPost, “Indian Wells tennis Consumer tournament draws fans and top players” AGENCY: Weber Shandwick CATEGORY: FEATURE PLACEMENT ONLINE LUMA Hotel Times Square — Consumer Media ENTRY: Alina at LUMA Hotel Times Square IHG AGENCY: Development Counsellors CATEGORY: FEATURE PLACEMENT International ENTRY: Holiday Inn Infl uencer Program TELEVISION CATEGORY: Infl uencer Marketing AGENCY: The Brandman Agency AGENCY: Weber Shandwick Hakkasan New York ENTRY: Hakkasan New York — Macartunes Macao Government Tourism ® Offi ce CATEGORY: NEW OPENING/LAUNCH IHG (InterContinental Hotels Group) ENTRY: The Experience Macao Food Truck AGENCY: Nike Communications ENTRY: Holiday Inn Express® Friday the 13th CATEGORY: NEW -— Experiential “Readiest” Escape Plan AGENCY: Myriad Marketing Heritage Hotels & Resorts CATEGORY: MARKETING PROGRAM — ENTRY: Ancient Culture Meets Modern Consumer Major Food Group Luxury: A New Place (and Reason) to Stay in AGENCY: Weber Shandwick Albuquerque ENTRY: Major Food Group on CBS This CATEGORY: NEW OPENING/LAUNCH Morning IHG® (InterContinental Hotels AGENCY: Tucker & Associates, LLC CATEGORY: FEATURE PLACEMENT Group) TELEVISION ® ENTRY: Holiday Inn Express Operation AGENCY: NJF, an MMGY Global Company Herschend Family Entertainment Plentiful Pancakes ENTRY: Dollywood / Dolly Parton CATEGORY: MARKETING PROGRAM — Imagination Library 100 Millionth Book Consumer Marriott Hotels ENTRY: Marriott Hotels Splash of Brilliance CATEGORY: COMMUNITY SERVICE/ AGENCY: Weber Shandwick SOCIAL RESPONSIBILITY CATEGORY: Public Relations Innovation
Hospitality Sales & Marketing Association International 45 HSMAI ADRIAN AWARDS 2018 PUBLIC RELATIONSGold
Marriott International Michigan Economic Development NY Hotel Pennsylvania ENTRY: Courtyard Superbowl Sleepover Corporation ENTRY: NY Hotel Pennsylvania Creates Contest ENTRY: Fall and Seek Paw-sitive Experience for Westminster Dogs CATEGORY: SPECIAL EVENT CATEGORY: Infl uencer Marketing CATEGORY: SPECIAL EVENT AGENCY: Catalyst Public Relations AGENCY: Weber Shandwick AGENCY: LMA Communications Inc.
Marriott International Moxy Hotels Playa Hotels & Resorts ENTRY: Equally Welcome: Marriott Celebrates ENTRY: Moxy Hotels x Upright Citizens ENTRY: Panama Jack in a Box Infl uencer LGBTQ Pride Brigade (UCB) Collaboration Campaign CATEGORY: LGBT CATEGORY: PARTNERSHIP WITH MAJOR CATEGORY: Infl uencer Marketing AGENCY: JeffreyGroup BRAND (national or local) AGENCY: NJF, an MMGY Global Company AGENCY: Ballantines PR Marriott International PROMPERÚ ENTRY: Marriott International Presents: W Moxy Times Square ENTRY: Peruvian Cuisine: Guinea Pig, Alpaca Hotels’ Experience at Coachella ENTRY: Moxy Times Square HOTELS and Kiwicha CATEGORY: NEW— Experiential Magazine CATEGORY: FEATURE PLACEMENT ONLINE CATEGORY: FEATURE PLACEMENT PRINT — — Consumer Media Trade Publication Marriott International AGENCY: Percepture AGENCY: The Brandman Agency ENTRY: Marriott International Presents: W Hotels’ Experience at Coachella Red Roof CATEGORY: PARTNERSHIP WITH MAJOR Murphy Arts District ENTRY: Feature Placement Online — Trade BRAND (national or local) ENTRY: Creating a New Destination: Media - Hotel Management El Dorado, Ark., the Comeback Kid CATEGORY: FEATURE PLACEMENT ONLINE of the South Marriott International — Trade Media CATEGORY: NEW OPENING/LAUNCH ENTRY: The Wall Street Journal, What’s Your AGENCY: Hill+Knowlton Strategies Workout, Executive Profi le AGENCY: NJF, an MMGY Global Company CATEGORY: FEATURE PLACEMENT PRINT — REI Adventures Consumer Magazine or Newspaper National Geographic Encounter: ENTRY: Level the Playing Field Around the Ocean Odyssey World: REI Adventures and the Re-Launch of ENTRY: National Geographic Encounter: Marriott Intl. their Global Women’s Adventure Program Ocean Odyssey ENTRY: M Live Project: Carpet Dad CATEGORY: RE-LAUNCH OF EXISTING CATEGORY: NEW OPENING/LAUNCH CATEGORY: Infl uencer Marketing PRODUCT AGENCY: Nicholas & Lence Communications AGENCY: TURNER
Mexico City Tourism Board Nebraska Tourism Commission ENTRY: Wall Street Journal Juarez Royal Caribbean Cruises Ltd. Neighborhood Feature ENTRY: National Geographic’s “Year of the ENTRY: Sea Beyond: The New, Next and Bird” - Nebraska Crane Migration CATEGORY: FEATURE PLACEMENT PRINT — Never Before in Cruising Consumer Magazine or Newspaper CATEGORY: FEATURE PLACEMENT ONLINE CATEGORY: SPECIAL EVENT — Consumer Media AGENCY: Weber Shandwick AGENCY: Weber Shandwick AGENCY: TURNER
Mexico City Tourism Board Royal Caribbean Cruises Ltd. NTO Serbia ENTRY: Tasting Table Mexico City Culinary ENTRY: Sea Beyond: The New, Next and Guide ENTRY: Redefi ning Belgrade Never Before in Cruising CATEGORY: FEATURE PLACEMENT ONLINE CATEGORY: FEATURE PLACEMENT PRINT — CATEGORY: NEW — Experiential — Consumer Media Consumer Magazine or Newspaper AGENCY: Weber Shandwick AGENCY: Weber Shandwick AGENCY: Zapwater Communications, Inc.
46 Hospitality Sales & Marketing Association International HSMAI ADRIAN AWARDS 2018 PUBLICGold RELATIONS
Royal Caribbean International The Colonial Williamsburg Travel Portland ENTRY: A Perfect Night to Introduce a Perfect Foundation ENTRY: Travel Portland Celebrates Everything Day ENTRY: Portraying an 18th Century Black “You Can, In Portland” with New Campaign CATEGORY: SPECIAL EVENT Men — A Really Tough Gig CATEGORY: MARKETING PROGRAM — AGENCY: Weber Shandwick CATEGORY: FEATURE PLACEMENT PRINT — Consumer Consumer Magazine or Newspaper AGENCY: Laura Davidson Public Relations AGENCY: Percepture Shore Hotel ENTRY: Shore Hotel Signs Up Consumers for Two Roads Hospitality Sustainability in ‘Sign for the Shore’ The Colonial Williamsburg ENTRY: Two Roads Hospitality - Hospitality Foundation CATEGORY: MARKETING PROGRAM — Design Feature (March/April 2018) Consumer ENTRY: Bringing July Fourth to Life / CATEGORY: FEATURE PLACEMENT PRINT — Democracy is Messy AGENCY: Klick Communications Trade Publication CATEGORY: FEATURE PLACEMENT TELEVISION Two Roads Hospitality South African Tourism AGENCY: Percepture ENTRY: South African Tourism and Citi Bike ENTRY: Two Roads Hospitality: Hotel News Partnership Now The Godfrey Hotel Chicago CATEGORY: PARTNERSHIP WITH MAJOR CATEGORY: FEATURE PLACEMENT ONLINE BRAND (national or local) ENTRY: The Godfrey’s Winter Wonderland — Trade Media CATEGORY: SPECIAL EVENT AGENCY: Baltz & Company AGENCY: Wagstaff Worldwide South Dakota Department of Tourism Ventana Big Sur ENTRY: South Dakota’s First-Ever Women’s- The Langham, Boston ENTRY: Ventana Big Sur: Resort Re-Opening Only Motorcycle Rally ENTRY: The Reserve Gin — A Signature Spirit Campaign CATEGORY: FEATURE PLACEMENT PRINT — for a Historic Hotel CATEGORY: NEW OPENING/LAUNCH Consumer Magazine or Newspaper CATEGORY: NEW OPENING/LAUNCH AGENCY: Murphy O’Brien Public Relations AGENCY: MMGY Global The Ministry of Culture and Visit Anaheim Sullivan Catskills Visitors Tourism of Turkey ENTRY: NBC’s TODAY Show Puts National Association ENTRY: Turkey: Soft Diplomacy > Spotlight on Local Anaheim Hero Hard Challenges ENTRY: Sullivan Catskills Comeback CATEGORY: FEATURE PLACEMENT CATEGORY: MARKETING PROGRAM — CATEGORY: MARKETING PROGRAM — TELEVISION Consumer Consumer AGENCY: The Door AGENCY: Finn Partners Visit Baltimore ENTRY: Visit Baltimore’s Inclusion in New York Terranea Resort The Plaza, A Fairmont Times’“52 Places to Go in 2018” Managed Hotel ENTRY: Terranea — KTLA-5 “Money Smart” CATEGORY: FEATURE PLACEMENT ONLINE Segment ENTRY: Home Alone 2: 25 Anniversary — Consumer Media CATEGORY: FEATURE PLACEMENT CATEGORY: MARKETING PROGRAM — AGENCY: Finn Partners TELEVISION Consumer
Visit Myrtle Beach Tourism Australia The Bahamas Ministry of Tourism ENTRY: Visit Myrtle Beach and Southern and Aviation ENTRY: Australia Food and Wine Living: Meet Us in Myrtle ENTRY: Under the Infl uence of The Bahamas CATEGORY: Infl uencer Marketing CATEGORY: FEATURE PLACEMENT PRINT — CATEGORY: Infl uencer Marketing Consumer Magazine or Newspaper AGENCY: Weber Shandwick AGENCY: Fahlgren Mortine
Hospitality Sales & Marketing Association International 47 HSMAI ADRIAN AWARDS 2018 PUBLIC RELATIONSGold
Visit Seattle Westin Hotels & Resorts Wyndham Grand Rio Mar Puerto ENTRY: Seattle Story Award ENTRY: Westin Hotels & Resorts partners with Rico Golf & Beach Resort CATEGORY: SPECIAL EVENT goop to offer exclusive G. Sport Sessions ENTRY: Puerto Rico’s comeback AGENCY: PB& CATEGORY: PARTNERSHIP WITH MAJOR CATEGORY: FEATURE PLACEMENT ONLINE BRAND (national or local) — Consumer Media AGENCY: MFA, a Finn Partners Company AGENCY: Laura Davidson PR Visit Ventura ENTRY: Rolling Out the Welcome Mat CATEGORY: SPECIAL EVENT Westin Hotels & Resorts Wyndham Hotels & Resorts ENTRY: Westin’s Innovative Linen Upcycling ENTRY: Wyndham Grand’s Reconnected Program Featured in Hotel Business Family Experience VisitGreenvilleSC CATEGORY: FEATURE PLACEMENT ONLINE CATEGORY: Public Relations Innovation ENTRY: Yeah, That Yum — Trade Media CATEGORY: SPECIAL EVENT AGENCY: MFA, a Finn Partners Company Wyndham Hotels & Resorts ENTRY: Wyndham Grand Reconnected VisitLEX Westin Hotels & Resorts Family Experience - GMA ENTRY: Destination Reaches National ENTRY: Westin Launches CSR Program to CATEGORY: FEATURE PLACEMENT Notoriety with 1.7 Billion Impressions; Upcycle Hotel Bed Linens, Transforming TELEVISION Increases Tourist Spending and Room Them into Children’s Pajamas Revenue CATEGORY: COMMUNITY SERVICE/SOCIAL CATEGORY: MARKETING PROGRAM — Your Italy RESPONSIBILITY Consumer ENTRY: Italy’s Best Foodie Vacation With AGENCY: MFA, a Finn Partners Company Discover Your Italy AGENCY: QUINN CATEGORY: FEATURE PLACEMENT ONLINE White Lodging — Consumer Media Westin Hotels & Resorts ENTRY: Chicago Tribune Debuts Moxy AGENCY: D&D PR ENTRY: Westin launches Project Rise: Chicago Downtown to Fun-Hunters ThreadForward, turning hotel bed linens into Everywhere pajamas for children in need Zoëtry Wellness & Spa Resorts CATEGORY: FEATURE PLACEMENT PRINT — CATEGORY: Public Relations Innovation ENTRY: Scandal Helps New Zoëtry Resort Consumer Magazine or Newspaper Flip the Script AGENCY: MFA, a Finn Partners Company AGENCY: TURNER CATEGORY: NEW OPENING/LAUNCH AGENCY: rbb Communications Westin Hotels & Resorts Wisconsin Department of Tourism ENTRY: Fast Company Design Innovation ENTRY: Infl uencers Have Real Fun with Travel Column Features Westin’s Project Rise: Wisconsin ThreadForward Initiative CATEGORY: Infl uencer Marketing CATEGORY: FEATURE PLACEMENT ONLINE — Consumer Media AGENCY: Laughlin Constable AGENCY: MFA, a Finn Partners Company Wyndham Grand ENTRY: Wyndham Grand Reconnected Westin Hotels & Resorts ENTRY: Westin Hotels & Resorts Celebrates CATEGORY: MARKETING PROGRAM — Global Running Day Consumer CATEGORY: SPECIAL EVENT AGENCY: The Door AGENCY: MFA, a Finn Partners Company
48 Hospitality Sales & Marketing Association International HSMAI ADRIAN AWARDS 2018 PUBLIC RELATIONSSilver
AccorHotels Barbados Tourism Marketing Inc. Conrad Maldives Rangali Island ENTRY: Seeker ENTRY: Food & Rum Campaign — Barbados ENTRY: Launch of THE MURAKA at Conrad CATEGORY: MARKETING PROGRAM — Tourism Marketing Inc. Maldives Rangali Island Consumer CATEGORY: SPECIAL EVENT CATEGORY: NEW OPENING/LAUNCH AGENCY: Development Counsellors AGENCY: The Brandman Agency AccorHotels International ENTRY: Seeker Conrad New York CATEGORY: LOYALTY PROGRAM — Best Western Hotels & Resorts ENTRY: Conrad New York Propose Like A CONSUMER ENTRY: Travel Your Passion with Best Western Prince CATEGORY: Infl uencer Marketing CATEGORY: MARKETING PROGRAM — Amelia Island Convention & AGENCY: Ideas Collide Consumer Visitors Bureau AGENCY: Magrino ENTRY: Dickens Event in London Best Western Hotels & Resorts CATEGORY: MARKETING PROGRAM — ENTRY: Best Western for a Better World Contiki Trade Contributes $1M to Charitable Initiatives ENTRY: STAMP THIS: CONTIKI PAYS FOR CATEGORY: COMMUNITY SERVICE/SOCIAL PASSPORTS Aparium Hotel Group RESPONSIBILITY CATEGORY: MARKETING PROGRAM — ENTRY: Aparium Hotel Group Helps Write AGENCY: Hemsworth Communications Consumer Detroit’s Next Chapter AGENCY: The Decker/Royal Agency CATEGORY: NEW OPENING/LAUNCH Best Western® Hotels & Resorts AGENCY: The Door ENTRY: Best Western Leisure Travel Summit Destination Quebec Highlights Industry’s Top Trends ENTRY: Québec Original Atlantis, Paradise Island CATEGORY: FEATURE PLACEMENT ONLINE CATEGORY: MARKETING PROGRAM — ENTRY: From Stagnant to Showstopping: - Trade Media Consumer Putting The Cool Back in The Cove AGENCY: Hemsworth Communications AGENCY: DQMPR CATEGORY: RE-LAUNCH OF EXISTING PRODUCT Best Western® Hotels & Resorts Diamond Public Relations AGENCY: LDPR ENTRY: USAToday.com: Best Western Creates ENTRY: Hotels Celebrate International New Hotel Brand Women’s Day Azores Getaways CATEGORY: FEATURE PLACEMENT ONLINE CATEGORY: FEATURE PLACEMENT PRINT — ENTRY: The Door to Europe’s Best Kept Secret — Consumer Media Consumer Magazine or Newspaper is off the Coast of Portugal—And Azores AGENCY: Hemsworth Communications AGENCY: Diamond Public Relations Getaways Has the Key CATEGORY: RE-LAUNCH OF EXISTING Best Western® Hotels & Resorts Discover the Palm Beaches PRODUCT ENTRY: Vibrant Reveal, Vib Springfi eld, MO ENTRY: 5 Reasons To Visit The Palm Beaches AGENCY: Laura Davidson Public Relations CATEGORY: SPECIAL EVENT This Summer — Forbes — Discover The Palm AGENCY: Hemsworth Communications Beaches Barbados Tourism Marketing Inc. CATEGORY: FEATURE PLACEMENT ONLINE ENTRY: Barbados — Nexos — Barbados — Consumer Media Best Western® Hotels & Resorts Tourism Marketing Inc. AGENCY: Development Counsellors ENTRY: Leisure Travel Summit in New York CATEGORY: FEATURE PLACEMENT PRINT — International Consumer Magazine or Newspaper CATEGORY: SPECIAL EVENT AGENCY: Hemsworth Communications AGENCY: Development Counsellors DNSW International ENTRY: An International Sensation: Vivid Sydney Shines During 10th Anniversary Year CATEGORY: MARKETING PROGRAM — Consumer AGENCY: LDPR
50 Hospitality Sales & Marketing Association International HSMAI ADRIAN AWARDS 2018 PUBLICSilver RELATIONS
El Salvador Tourism Guadalajara Tourism Irving Convention & Visitors ENTRY: Should El Salvador be on your travel ENTRY: Guadalajara’s Contemporary Artisan Bureau bucket list? Experience ENTRY: Day Trips: Ruth Paine House Museum CATEGORY: FEATURE PLACEMENT ONLINE CATEGORY: FEATURE PLACEMENT ONLINE Irving — Consumer Media — Consumer Media CATEGORY: FEATURE PLACEMENT ONLINE AGENCY: PHG Consulting AGENCY: PHG Consulting — Consumer Media
Experience Kissimmee Hilton iStar ENTRY: Experience Kissimmee & Doctor Mike ENTRY: Hilton Declares Affordable Suites ENTRY: Beloved Local Music Venue and Bowling Alley Rocks Again CATEGORY: Infl uencer Marketing for All CATEGORY: NEW OPENING/LAUNCH AGENCY: VERB Interactive CATEGORY: Infl uencer Marketing AGENCY: rbb Communications AGENCY: NJF, an MMGY Global Company Experience Kissimmee ENTRY: Experience Kissimmee & U.S. Travel Holiday Inn LondonHouse Chicago Association ENTRY: Holiday Inn Chocolate Milk Happy ENTRY: Keeping Families Close with Ronald McDonald House on NBC CATEGORY: PARTNERSHIP WITH MAJOR Hour Experiential Campaign BRAND (national or local) CATEGORY: NEW — Experiential CATEGORY: FEATURE PLACEMENT TELEVISION AGENCY: VERB Interactive AGENCY: Weber Shandwick AGENCY: Wagstaff Worldwide
Fairmont Kea Lani Hong Kong Tourism Board ENTRY: 2018 Infl uencer Wellness Campaign ENTRY: Sea Gals Los Cabos Tourism Board ENTRY: 13-Page Hemispheres Magazine CATEGORY: Infl uencer Marketing CATEGORY: SPECIAL EVENT Cover Story CATEGORY: FEATURE PLACEMENT PRINT — Greater Palm Springs Convention Hong Kong Tourism Board Consumer Magazine or Newspaper & Visitors Bureau ENTRY: Regional Media Fam AGENCY: NJF, an MMGY Global Company ENTRY: Economic Impact Report — Tourism CATEGORY: MARKETING PROGRAM — Rally 2017 Consumer CATEGORY: PUBLIC AFFAIRS/PSA’s Mahogany Bay Resort & Beach Club AGENCY: Development Counsellors Hotel Figueroa ENTRY: Beth Clifford Brings Opportunity International ENTRY: Hotel Figueroa: 2018 Revamp To Belize CATEGORY: NEW OPENING/LAUNCH CATEGORY: FEATURE PLACEMENT PRINT — Greater Palm Springs Convention AGENCY: Murphy O’Brien Public Relations Trade Publication & Visitors Bureau AGENCY: D&D PR ENTRY: BBC.com, “The World’s Ultimate Milkshake” IHG CATEGORY: FEATURE PLACEMENT ONLINE ENTRY: Staybridge Suites: Dining In with Margaritaville Hollywood Beach — Consumer Media Carla Hall Program Resort ENTRY: Islands.com — 7 Reasons to Stay at AGENCY: Development Counsellors CATEGORY: MARKETING PROGRAM — Margaritaville Hollywood Beach Resort International Consumer CATEGORY: FEATURE PLACEMENT ONLINE — Consumer Media Greater Palm Springs Convention IHG & Visitors Bureau ENTRY: IHG Rewards Club Launches Grubhub ENTRY: SF Chronicle, “Suite Spot: Swingin’ at and OpenTable Margaritaville Resort Orlando the Riviera Palm Springs” CATEGORY: PARTNERSHIP WITH MAJOR ENTRY: Margaritaville Resort Orlando’s CATEGORY: FEATURE PLACEMENT ONLINE BRAND (national or local) Vacation Cottage Party — Consumer Media CATEGORY: SPECIAL EVENT AGENCY: Development Counsellors International
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Marriott International OTO Development SuperClubs Breezes Bahamas ENTRY: Slam Dunk from Marriott International ENTRY: AC Hotel Spartanburg: Arts and ENTRY: Breezes Bahamas/Crunch Fitness and NCAA Culture Series Collaborate for First-Ever Wellness Week CATEGORY: PARTNERSHIP WITH MAJOR CATEGORY: NEW — Experiential CATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local) BRAND (national or local) AGENCY: J Public Relations Pigeon Forge Department AGENCY: NJF, an MMGY Global Company of Tourism Marriott International ENTRY: Pigeon Forge (Tennessee) Post Suzhou Tourism ENTRY: Route 66 Journey Across America Wildfi re PSA ENTRY: Promoting Suzhou to the U.S. travel CATEGORY: Infl uencer Marketing CATEGORY: PUBLIC AFFAIRS/PSA’s trade AGENCY: bohan CATEGORY: FEATURE PLACEMENT PRINT — Trade Publication Mexico Grand Hotels ENTRY: Room Request! Hacienda Encantada Preferred Hotels & Resorts AGENCY: PHG Consulting CATEGORY: FEATURE PLACEMENT ONLINE ENTRY: Hotel Management Feature: Lindsey — Consumer Media Ueberroth Takes Preferred to New Heights Terranea Resort AGENCY: CIIC CATEGORY: FEATURE PLACEMENT PRINT — ENTRY: Terranea - KTLA-5 “Money Smart” Trade Publication Segment and Giveaway CATEGORY: FEATURE PLACEMENT ONLINE Namu Travel — Consumer Media ENTRY: Boosting SEO One Organic Link at a Princess Cruises Time for Namu Travel Brands ENTRY: Come Back New Alaskan Infl uencer Campaign CATEGORY: Public Relations Innovation Terranea Resort CATEGORY: Infl uencer Marketing AGENCY: JFC PR ENTRY: Ambassador Program AGENCY: NJF, an MMGY Global Company CATEGORY: Infl uencer Marketing
Nassau Paradise Island Promotion Board Puntacana Resort & Club The Beaches of Fort Myers & ENTRY: Nassau Paradise Island & Chubbies ENTRY: Tortuga Bay at Puntacana Resort & Sanibel CATEGORY: PARTNERSHIP WITH MAJOR Club Renovation ENTRY: Following the Fictional Footsteps of BRAND (national or local) CATEGORY: RE-LAUNCH OF EXISTING Doc Ford on Two Islands in Old Florida AGENCY: VERB Interactive PRODUCT CATEGORY: FEATURE PLACEMENT PRINT — AGENCY: HL Group Consumer Magazine or Newspaper AGENCY: MMGY Global Ocean House Management Collection Rosewood Hotels & Resorts ENTRY: “Mass Appeal” for Boston’s Affl uent ENTRY: Rosewood Mayakoba: SELF Online The Bradenton Area Convention Travelers: Driving Business to Ocean House CATEGORY: FEATURE PLACEMENT ONLINE & Visitors Bureau Management Collection resorts -—Consumer Media ENTRY: Dallas Pop Up Event CATEGORY: MARKETING PROGRAM — AGENCY: Baltz & Company CATEGORY: SPECIAL EVENT Consumer AGENCY: Aqua Marketing & AGENCY: Laura Davidson Public Relations Communications, Inc. South Carolina Department of Parks, Recreation and Tourism Orion Span ENTRY: South Carolina Chef Ambassadors The Drake, a Hilton Hotel ENTRY: RobbReport.com — Orion Span CATEGORY: Public Relations Innovation ENTRY: The Drake, a Hilton Hotel — Royal Announces World’s First-Ever Luxury Space AGENCY: BFG Marketing Wedding Coverage Hotel CATEGORY: SPECIAL EVENT CATEGORY: FEATURE PLACEMENT AGENCY: The Brandman Agency ONLINE - Consumer Media AGENCY: Hemsworth Communications
52 Hospitality Sales & Marketing Association International HSMAI ADRIAN AWARDS 2018 PUBLICSilver RELATIONS
The Modern Honolulu Uber VisitGreenvilleSC ENTRY: The Modern Honolulu Goes Strawless ENTRY: Travel & Transportation Industry ENTRY: Yeah, That Yum Event Invitation Mailer CATEGORY: COMMUNITY SERVICE/SOCIAL Gathering CATEGORY: Public Relations Innovation RESPONSIBILITY CATEGORY: SPECIAL EVENT AGENCY: Klick Communications AGENCY: MMGY Global W Fort Lauderdale ENTRY: W Fort Lauderdale — The Bachelor The Private Suite Visit California Viewing Party ENTRY: Infl uencers Give A Peek Into The ENTRY: The Grateful Table — Visit California CATEGORY: SPECIAL EVENT Private Suite CATEGORY: CRISIS COMMUNICATION/ AGENCY: Diamond Public Relations CATEGORY: Infl uencer Marketing RECOVERY COMMUNICATION AGENCY: J Public Relations AGENCY: Development Counsellors WI Department of Tourism International ENTRY: Travel Wisconsin’s St. Louis Press Kit The Shore Club Turks & Caicos CATEGORY: PRESS KIT ENTRY: Redefi ning Travel to Turks: The Shore Visit Huntington Beach AGENCY: Laughlin Constable Club Opens on Long Bay Beach ENTRY: amNY, “Escape from New York: CATEGORY: NEW OPENING/LAUNCH Huntington Beach” Windstar Cruises CATEGORY: FEATURE PLACEMENT PRINT — AGENCY: J Public Relations ENTRY: Locks of Coverage Consumer Magazine or Newspaper CATEGORY: SPECIAL EVENT AGENCY: Development Counsellors Tourism Northern Territory International AGENCY: Percepture ENTRY: Fly Free to the Outback CATEGORY: MARKETING PROGRAM — Xanterra Travel Collection/ Consumer Visit Jackson The Oasis at Death Valley AGENCY: Myriad, an MMGY Global ENTRY: Jackson’s Infl uencers with Soul Campaign ENTRY: The Superbloom of The Oasis at Company Death Valley CATEGORY: Infl uencer Marketing CATEGORY: MARKETING PROGRAM — AGENCY: Development Counsellors Travel Wisconsin Consumer International ENTRY: Travel Wisconsin Unveils Selfi e Stands AGENCY: Percepture CATEGORY: NEW OPENING/LAUNCH VISIT PHILADELPHIA AGENCY: Laughlin Constable ENTRY: VISIT PHILADELPHIA Online Media Center Two Roads Hospitality CATEGORY: MEDIA CENTER — Online Press ENTRY: Destination Hotels and BabyQuip Room Deliver on Family Travel Needs CATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local) Visit South Walton ENTRY: Fathom Features South Walton as the Hamptons of South U by Uniworld CATEGORY: FEATURE PLACEMENT ONLINE ENTRY: LAUNCHING U BY UNIWORLD: A — Consumer Media RIVER CRUISE FOR A NEW GENERATION AGENCY: TURNER OF TRAVELERS CATEGORY: NEW OPENING/LAUNCH Visit Tampa Bay AGENCY: The Decker/Royal Agency ENTRY: Unlock Tampa Bay Visitors Center & Monument CATEGORY: NEW — Experiential
Hospitality Sales & Marketing Association International 53 HSMAI ADRIAN AWARDS 2018 PUBLICBronze RELATIONS
21 Royal Best Western® Hotels & Resorts Discover Long Island ENTRY: A Royal Debut: 21 Royal at ENTRY: Travel Pulse “Behind the Brands” ENTRY: Long Island’s 150th Celebration of the Disneyland Resort — Robb Report Exclusive Series Belmont Stakes CATEGORY: FEATURE PLACEMENT ONLINE CATEGORY: FEATURE PLACEMENT ONLINE CATEGORY: SPECIAL EVENT — Consumer Media — Trade Media AGENCY: J Public Relations AGENCY: Hemsworth Communications Discover the Palm Beaches ENTRY: Heaven Itself — BOLD magazine — Adare Manor Best Western® Hotels & Resorts Discover The Palm Beaches ENTRY: An Experience Beyond Everything ENTRY: Going “Behind the Brands” with CATEGORY: FEATURE PLACEMENT ONLINE CATEGORY: NEW OPENING/LAUNCH Today’s Best Western — Consumer Media AGENCY: J Public Relations CATEGORY: MARKETING PROGRAM — AGENCY: Development Counsellors Trade International AGENCY: Hemsworth Communications American Writers Museum ENTRY: American Writers Museum Eastwind Hotel & Bar ® CATEGORY: NEW OPENING/LAUNCH Best Western Hotels & Resorts ENTRY: Eastwind Hotel & Bar Opening AGENCY: Heron Agency ENTRY: Hotel Management Greg Adams CATEGORY: NEW OPENING/LAUNCH Feature AGENCY: Lion & Lamb Communications CATEGORY: FEATURE PLACEMENT PRINT —- Bahamas Ministry of Tourism Trade Publication and Aviation Grand Geneva Resort & Spa AGENCY: Hemsworth Communications ENTRY: Making Tourism Better in ENTRY: Teeing-up Golf in Lake Geneva, The Bahamas Wisconsin CATEGORY: MARKETING PROGRAM — Best Western® Hotels & Resorts CATEGORY: MARKETING PROGRAM — Consumer ENTRY: Fast Pass to Gold Consumer AGENCY: Weber Shandwick CATEGORY: LOYALTY PROGRAM-MEMBER AGENCY: Percepture AGENCY: Hemsworth Communications Barbados Tourism Marketing Inc. Greater Fort Lauderdale ENTRY: Crop Over Campaign — Barbados Curtain Bluff Resort Convention & Visitors Bureau Tourism Marketing Inc. ENTRY: A Classy Refresh for a Classic ENTRY: “The Bachelor” Gives a Rose to CATEGORY: SPECIAL EVENT Caribbean Gem Greater Fort Lauderdale AGENCY: Development Counsellors CATEGORY: RE-LAUNCH OF EXISTING CATEGORY: PARTNERSHIP WITH MAJOR International PRODUCT BRAND (national or local) AGENCY: Laura Davidson Public Relations AGENCY: Finn Partners Benchmark, A Global Hospitality Company Destination Quebec Harbor View Hotel ENTRY: Top 10 Meeting Trends for 2018 ENTRY: Montreal 375 Anniversary ENTRY: A New Perspective of Martha’s Vineyard Help Grow Revenues & Portfolio CATEGORY: MARKETING PROGRAM — CATEGORY: MARKETING PROGRAM — Consumer CATEGORY: FEATURE PLACEMENT ONLINE — Consumer Media Trade AGENCY: DQMPR AGENCY: Ken Ellens Communications AGENCY: Mower
Discover Dominica Authority Best Western Hotels & Resorts ENTRY: Dominica Crisis Communication and Hutton Hotel ENTRY: Parents Deserve Rewards with Cool Recovery Campaign Post-Hurricane Maria ENTRY: Nashville’s First Boutique Hotel Debuts A New Epicenter For Creativity, Hutton Hotel Mom Picks and Best Western Rewards CATEGORY: CRISIS COMMUNICATION/ CATEGORY: Infl uencer Marketing RECOVERY COMMUNICATION CATEGORY: RE-LAUNCH OF EXISTING PRODUCT AGENCY: Ideas Collide AGENCY: Myriad, an MMGY Global Company AGENCY: Lion & Lamb Communications
Hospitality Sales & Marketing Association International 55 HSMAI ADRIAN AWARDS 2018 PUBLIC BronzeRELATIONS
IHG Marriott International South African Tourism ENTRY: Crowne Plaza Internal and Owner ENTRY: Marriott International Loyalty Program ENTRY: #WowSouthAfrica Infl uencer Communications Unifi cation Campaign CATEGORY: EMPLOYEE PROGRAM CATEGORY: LOYALTY PROGRAM-MEMBER CATEGORY: Infl uencer Marketing AGENCY: Grey NY AGENCY: Sparkloft Media Irving Convention & Visitors Bureau Park Hyatt St. Kitts The Cosmopolitan of Las Vegas ENTRY: The Four Seasons Resort at ENTRY: Amongst Sun, Sea + Stormy Wa- ENTRY: The Cosmopolitan of Las Vegas Press Las Colinas — Tried, Tested & Recommended ters…Park Hyatt Triumphs in St. Kitts Trip — Access Excess CATEGORY: FEATURE PLACEMENT ONLINE CATEGORY: NEW OPENING/LAUNCH CATEGORY: NEW — Experiential — Consumer Media AGENCY: Laura Davidson Public Relations AGENCY: Magrino
Las Alcobas Pocono Mountains Visitors Two Roads Hospitality ENTRY: Stepping Out in Style: Napa’s Chic Bureau ENTRY: Two Roads Hospitality: Hotel News New Hotel Turns Heads ENTRY: Pick Up the Poconos PR Campaign Now CATEGORY: NEW OPENING/LAUNCH CATEGORY: PUBLIC AFFAIRS/PSA’s CATEGORY: FEATURE PLACEMENT ONLINE AGENCY: Laura Davidson PR — Trade Media Remai Modern AGENCY: Baltz & Company Mahogany Bay Resort & Beach ENTRY: New Museum Meets Full-Year Club Visitation Goal in Just Six Months; Debuts YOU SEE DATA. Uganda Tourism Board ENTRY: Luxury Launch in Belize — Mahogany With 361 Million+ Impressions ENTRY: The Big Five and More in Uganda Bay Resort & Beach Club CATEGORY: NEW OPENING/LAUNCH CATEGORY: FEATURE PLACEMENT PRINT — CATEGORY: NEW OPENING/LAUNCH AGENCY: QUINN Consumer Magazine or Newspaper AGENCY: D&D PR WE SEE DANA. AGENCY: PHG Consulting Rosewood Hotels & Resorts We’re living in a data-driven society where the di erence between winning and losing in business Marriott International ENTRY: Rosewood Mayakoba: Robb Report Visit Panama City Beach ENTRY: Golden Rule Online ENTRY: Preschoolers In Paradise — Visit is how well you manage data. With state-of-the-art research capabilities, we can not only tell you CATEGORY: COMMUNITY SERVICE/SOCIAL CATEGORY: FEATURE PLACEMENT ONLINE Panama City Beach RESPONSIBILITY — Consumer Media CATEGORY: Infl uencer Marketing who your guests are, we can tell you where they are and how to reach them. en we can begin the AGENCY: Catalyst Public Relations AGENCY: Baltz & Company important discussion about who you really are.
THE FUTURE OF BRANDING
PAN ZANO+PARTNERS INNOVATIVE BRAND CONSULTANTS
56 Hospitality Sales & Marketing Association International
P&P-18171-A05A AD1 Adrian Gala 2018.indd 1 12/12/18 11:22 AM HSMAI ADRIAN AWARDS 2018 INTEGRATEDGold MARKETING
AccorHotels InterContinental Hotel Groups Utah Offi ce of Tourism, Film & ENTRY: Fairmont Moments ENTRY: IHG® B2B — An Exceptional Buying Global Branding CATEGORY: Integrated Marketing Campaign Experience ENTRY: More Mountain Time CATEGORY: Integrated Marketing Campaign CATEGORY: Integrated Marketing Campaign AGENCY: Struck AccorHotels ENTRY: Seeker Marriott CATEGORY: Integrated Marketing Campaign ENTRY: Marriott: Offi cial Hotel Partner of the Utah Offi ce of Tourism, Film & Toronto Maple Leafs Global Branding CATEGORY: Integrated Marketing Campaign ENTRY: A Taste of Salt Deadwood Chamber of Commerce CATEGORY: Integrated Marketing Campaign & Visitors Bureau ENTRY: No Rules. No Regrets. Campaign South Dakota Department of AGENCY: Local Studios/Turner PR CATEGORY: Integrated Marketing Campaign Tourism AGENCY: Lawrence & Schiller ENTRY: South Dakota My Great Place Vienna Tourist Board Campaign ENTRY: #ToArtItsFreedom CATEGORY: Integrated Marketing Campaign CATEGORY: Integrated Marketing Campaign Discover Long Island & Long AGENCY: Lawrence & Schiller Island MacArthur Airport ENTRY: “Short Flight, Long Island” Visit North Carolina CATEGORY: Integrated Marketing Campaign South Dakota Department ENTRY: Firsts That Last of Tourism CATEGORY: Integrated Marketing Campaign ENTRY: Monumental Celebration Explore Asheville AGENCY: Luquire George Andrews CATEGORY: Integrated Marketing Campaign ENTRY: AMP: The Asheville Music Project AGENCY: MMGY Global CATEGORY: Integrated Marketing Campaign Visit Orlando ENTRY: Orlando’s BIG Thank You The Cayman Islands Department CATEGORY: Integrated Marketing Campaign Explore St. Louis of Tourism ENTRY: Sterling K Brown Integrated ENTRY: Cayman Vows Marketing CATEGORY: Integrated Marketing Campaign White Lodging Services CATEGORY: Integrated Marketing Campaign AGENCY: Engaging Concepts + Cloud Nine ENTRY: Moxy Chicago Downtown Grand Omnimedia Opening Grand Hyatt New York CATEGORY: Integrated Marketing Campaign ENTRY: A World of Understanding: Pride The National WWII Museum Month Activation ENTRY: The National WWII Museum: White Lodging Services CATEGORY: Integrated Marketing Campaign Arsenal of Democracy ENTRY: Marriott IndyPlace CATEGORY: Integrated Marketing Campaign CATEGORY: Integrated Marketing Campaign Herschend Family Entertainment AGENCY: Peter Mayer ENTRY: Dollywood Great Pumpkin Luminights Wyndham Hotels & Resorts Campaign Tourism Australia ENTRY: Ramada by Wyndham “Say Hello to CATEGORY: Integrated Marketing Campaign ENTRY: Dundee Tourism Campaign Red” Campaign CATEGORY: Integrated Marketing Campaign CATEGORY: Integrated Marketing Campaign IHG AGENCY: Little ENTRY: Holiday Inn 2017 Infl uencer Program Travel Wisconsin CATEGORY: Integrated Marketing Campaign ENTRY: Travel Wisconsin- See the Fall Leaves AGENCY: Weber Shandwick Before the Leaves Fall CATEGORY: Integrated Marketing Campaign AGENCY: Laughlin Constable
Hospitality Sales & Marketing Association International 59 HSMAI ADRIAN AWARDS 2018 INTEGRATED MARKETINGSilver
AccorHotels FXVA Tourism Fiji ENTRY: Stay Longer and Save ENTRY: Visit Fairfax Brewery Campaign ENTRY: Happiness Lands in San Francisco CATEGORY: Integrated Marketing Campaign CATEGORY: Integrated Marketing Campaign CATEGORY: Integrated Marketing Campaign AGENCY: WHITE64 AGENCY: 9thWonder Baha Mar ENTRY: Baha Mar Launch Campaign Maine Offi ce of Tourism U by Uniworld CATEGORY: Integrated Marketing Campaign ENTRY: “This is me.” Marketing Campaign ENTRY: ‘U GETS THE ROSE’: AGENCY: Mod Op CATEGORY: Integrated Marketing Campaign LEVERAGING THE BACHELOR TO AGENCY: BVK LAUNCH U BY UNIWORLD CATEGORY: Integrated Marketing Campaign Brand USA AGENCY: The Decker/Royal Agency ENTRY: Travel USA Dedicated Multi-Channel New England Aquarium UK Program, Winter 2017-2018 ENTRY: Life According to Fur Seals 2018 CATEGORY: Integrated Marketing Campaign Campaign Visit Buffalo Niagara AGENCY: Miles CATEGORY: Integrated Marketing Campaign ENTRY: Meet the Unexpected Buffalo AGENCY: Connelly Partners CATEGORY: Integrated Marketing Campaign Brand USA ENTRY: America’s Musical Journey Campaign Terranea Resort Woodloch Resort CATEGORY: Integrated Marketing Campaign ENTRY: TerraneaLife ENTRY: Together is a great place to be! CATEGORY: Integrated Marketing Campaign CATEGORY: Integrated Marketing Campaign Destination Niagara USA ENTRY: Re-positioning an Iconic Brand The Aruba Tourism Authority CATEGORY: Integrated Marketing Campaign ENTRY: Authentic Aruba: Integrated Campaign CATEGORY: Integrated Marketing Campaign AGENCY: Concept Farm
ABOUT HSMAI The Hospitality Sales and Marketing aviano sans berling Association International (HSMAI) is FUTURA committed to growing business for hotels and PMS-377 PMS-2617 PMS-444 669933 663399 999999 their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.
60 Hospitality Sales & Marketing Association International HSMAI ADRIAN AWARDS 2018 INTEGRATEDBronze MARKETING
Arlington Convention & Visitors Hilton Garden Inn OTO Development Bureau ENTRY: Hilton Garden Inn: Simply on Another ENTRY: Courtyard Charlotte City Center: Stuff ENTRY: Welcome to Arlington, a World of Level Your Turkey, NOT Your House! Wonderful CATEGORY: Integrated Marketing Campaign CATEGORY: Integrated Marketing Campaign CATEGORY: Integrated Marketing Campaign AGENCY: GSD&M AGENCY: Peter Mayer The Publicity Lab for Live Nation Hong Kong Tourism Board Las Vegas Bloomington, MN CVB ENTRY: Segmenting Consortia ENTRY: “Gwen Stefani — Just a Girl” Residency Announcement ENTRY: NFL Super Bowl Bold North Cold CATEGORY: Integrated Marketing Campaign Cash Sweepstakes CATEGORY: Integrated Marketing Campaign CATEGORY: Integrated Marketing Campaign Jamaica Tourist Board ENTRY: Join Me in Jamaica Travel Manitoba ENTRY: Manitoba, Canada’s Heart...Beats CIE Tours International CATEGORY: Integrated Marketing Campaign ENTRY: Supporting The Quest for Knowledge: CATEGORY: Integrated Marketing Campaign AGENCY: Finn Partners CIE Tours Celebrates Educators CATEGORY: Integrated Marketing Campaign Visit Lake County, Illinois Marriott International AGENCY: Mower Convention and Visitor’s Bureau ENTRY: Marriott Mobile Apps Marketing ENTRY: Visit Lake County Integrated CATEGORY: Integrated Marketing Campaign Campaign Hawks Cay Resort ENTRY: Hawks Cay Resort Stars & Stripes CATEGORY: Integrated Marketing Campaign Dream Wedding Getaway Contest Marriott International AGENCY: Davis Harrison Dion CATEGORY: Integrated Marketing Campaign ENTRY: SPG Mobile Check-In Incentive Campaign AGENCY: Cheryl Andrews Marketing Communications CATEGORY: Integrated Marketing Campaign
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