2012 Grower Survey

Horst Caspari & Amy Montano Colorado State University Western Colorado Research Center Grand Junction, CO 81503 Ph: (970) 434-3264 Survey summary

Survey forms sent 168 Survey forms returned 100

Rate of return 60 %

Non-respondents: established growers

36 growers who provided data in previous surveys did not yet respond to the 2012 survey

• ~128 total acres (~15 % of CO total)

Another ~30 growers have not replied to any of the surveys since 2000. Definition

“Producing area”

• vineyards that were planted prior to 2011 2012 Survey results

Total vineyard area (acre) 707 Wineries 280 (40 %) Contract growers 427 (60 %)

Producing vineyard area (acre) 680 Wineries 268 (40 %) Contract growers 412 (60 %)

Average vineyard size (acre) 7.1 Total production (t) 1,652 Average (t/acre) 2.4 Average price ($/t) 1,480 Average picking costs ($/t) 225 Gross return ($/acre) 4,183

Colorado grape production by year

1,800

1,600

1,400

1,200

1,000

800 Total yield (t) Total 600

400

200

0 2011 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2012 Colorado grape growing area by year

800 Total Producing 700

600

500

400 Area (acre) 300

200

100

0 2011 2012 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Colorado grape yield per acre by year

4.0

3.5

3.0

2.5

2.0 Yield (t/acre) Yield 1.5

1.0

0.5

0.0 2011 2012 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Colorado grape yield per acre by county

4.0

Mesa county Delta county 3.5 Other counties

3.0

2.5

2.0 Yield (t/acre) Yield 1.5

1.0

0.5

0.0 2011 2012 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2012 Colorado grape production by county

Other 7.2% Delta 8.4%

Mesa 84.4% Colorado total vineyard area by county

Delta Other 11.8% 14.2%

Mesa 74.1% Colorado vineyards by planting year

90

80

70

60

50

40 Area (acre)

30

20

10

0 2011 1946 1973 1978 1979 1980 1982 1983 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2012 Best guess; based on all surveys since 2000 Is Colorado’s vineyard area shrinking?

40 New planting Removed 35

30

25

20 Area (acre) 15

10

5

0 2011 2012 2010 2009 2008 New vineyard plantings by county

70

2008-2012

60

50

40

30 Area planted (acre)

20

10

0 Delta Mesa Other Vineyard area removed by county

16

Mesa county Delta county 14 Other counties

12

10

8

6 Vineyard area removed (acre) area removed Vineyard 4

2

0 2011 2012 2010 2009 2008 Vineyard area planted or removed by county

70 65 New Removed 60

50

40 37

30 29

Area (acre) 30

20 15

10 10

0 Delta Mesa Other 2012 Colorado grape production by variety

450

400

350

300

250

200 Total yield Total yield (t) 150

100

50

0 Other Syrah Merlot Riesling Viognier CabSauv Pinot gris CabFranc Chardonnay Gewürztraminer Colorado grape production by variety

Colorado grape production (2012) Viognier Pinot Noir 4.0% 3.6%

Gewürztraminer 6.3% Other 25.2%

Syrah 6.7%

Chardonnay 6.8%

CabFranc 7.4% Merlot 18.0%

CabSauv 10.7% Riesling 11.3% Colorado grape yield per acre by variety

Colorado grape yield per acre (2012) 6.0

5.0 Industry goal???

4.0

3.0 Yield (t/acre)

2.0

1.0

0.0 Other Syrah Merlot Riesling Viognier CabSauv Pinot gris Pinot Noir CabFranc Chardonnay Gewürztraminer Colorado grape growing area by variety

180 Total Producing 160

140

120

100

80 Area (acre)

60

40

20

0 Other Syrah Merlot Riesling Viognier CabSauv Pinot gris Pinot Noir CabFranc Chardonnay Gewürztraminer Colorado grape growing area by variety

Colorado total vineyard area (2012) Pinot gris Viognier 3.1% Pinot Noir 3.9% 4.1%

Gewürztraminer Other 4.6% 23.2%

CabFranc 6.3%

Syrah 6.3%

Merlot 15.2% Chardonnay 10.0%

Riesling CabSauv 11.2% 12.0% Colorado vineyard area, top 10 varieties

160 Merlot Riesling 140 CabSauv Chard CabFranc 120 Syrah Pinot noir Gewürz 100 Viognier Pinot gris

80

60 Total vineyard area vineyard (acre) Total 40

20

0 2011 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009

Best guess; based on all surveys since 2000 What has been planted in 2012?

9

8

7

6

5

4

3 Area planted (acre)

2

1

0 Other Syrah Merlot Riesling Viognier CabSauv Pinot gris Pinot Noir CabFranc Chardonnay Gewürztraminer Total plantings 2008 - 2012

60 2008-2012

50

40

30

20 Area planted (acre)

10

0 Other Syrah Merlot Riesling Viognier CabSauv Pinot gris Pinot Noir CabFranc Chardonnay Gewürztraminer Gross return per acre, 2012

Gross return per acre (2012)

$5,000

$4,000

$3,000 $5,181 $4,968 $4,950 $2,000 $4,728 $4,215 Gross return per acre $4,014 $3,913 $3,787 $3,774 $3,747 $3,475

$1,000

$- Syrah Merlot Riesling Viognier Average CabSauv Pinot gris Pinot Noir CabFranc Chardonnay Gewürztraminer Gross return per acre, 2009-2012

Gross $ per acre by year and variety $6,000 2009 2010 2011 $5,000 2012

$4,000

$3,000

$2,000

$1,000

$- Syrah Merlot Riesling Viognier Average CabSauv Pinot gris Pinot Noir CabFranc Chardonnay Gewürztraminer Average gross return per acre, 2000-2012

$4,500 Gross return per acre (2000-2012)

$4,000

$3,500

$3,000

$2,500

$2,000 $4,221 $4,084 $4,020 $3,893 $3,679 $3,384

Gross return per acre $1,500 $3,047

$1,000 $2,609 $2,165 $2,077 $2,071

$500

$- Syrah Merlot Riesling Viognier Average CabSauv Pinot gris Pinot Noir CabFranc Chardonnay Gewürztraminer 2012 Grape Grower Survey “Highlights” • Recovered from 2009 winter damage

• Merlot, the state’s leading variety, retakes first place in production

• Mediocre performance by Cabernet Sauvignon and Riesling

• Pinot noir and Gewürztraminer did well

• The vineyard area removed exceeds the new area planted – two years in a row “Guesstimate” of Colorado grape growing area

Total vineyard area (acre) ~1,000 Wineries 40 % Growers 60 % Producing vineyard area (acre) 950 Wineries 40 % Growers 60 % Average vineyard size (acre) 7.5-8.0

Note: This “guesstimate” was prepared from data provided in the 1999 to 2012 surveys. A number of growers never responded to either of those surveys. Taking into account non-respondents, I estimate a total Colorado vineyard area in 2012 of ~1,000 acres. Varieties included in “Other” category

Albarino, Aurora, , Bianca, Brianna, Cabernet Crimson, Canadice, Carmenere, Carmine, Catawba, Cayuga White, Chambourcin, Chancellor, Chardonel, Chenin blanc, Concord, Corot Noir, Counoise, Cynthiana, Dolcetto, Edelweiss, Esprit, Fredonia, French Columbard, Frontenac, Frontenac Gris, Gamay Noir, Graciano, , Himrod, Isabella, La Crescent, La Crosse, Lemberger, Leon Millot, Malbec, Marechal Foch, Marquette, Montepulciano, Mourvedre, Muscat blanc, Muscat Hamburg, Muscat Ottonel, Nebbiolo, Noiret, Norton, Orange Muscat, Petit Verdot, Petite Syrah, , Pinot Meunier, Primitivo, Rkatsiteli, Rousanne, Sangiovese, Sauvignon Blanc, Semillon, Seyval Blanc, Souzao, St. Croix, St. Laurent, St. Pepin, Tannat, Tempranillo, Tinto Cao, Tinta Madeira, Touriga National, Traminette, Vernaccia, Vidal, Vignoles, Zinfandel, Zweigelt Acknowledgements

Thanks to

• All growers who responded to the survey

• CWIDB for funding the survey