Contents

★ [Seoul Tour+ Itineraries for the Five Senses] Starting with the May issue, ten itineraries designed to allow participants to experience the charm of Seoul to the fullest (40 different locations) will be created with a new theme every month. These itineraries will be provided as product information that is customized to your needs under the title “Seoul Tour+ Itineraries for the Five Senses”. We ask that you make active use of them when planning high-quality Seoul tour products for foreign tourist groups.

1 A mother-daughter bonding trip to Seoul

Lee Moon Won (LMW) Oriental Clinic (scalp care) – Koon with a View (boutique) – Kyunghee University Route 1 3 Oriental Medical Music Therapy (healing experience) – Cheiljemyunso (hand-pulled noodle restaurant) Amorepacific (spa) – Apparel Supplies Market (accessory shopping) – Drumcat (percussion Route 2 8 performance) – Poom Seoul (premium Korean restaurant) a. by Bom (total beauty salon) – Style Nanda (fashion and beauty shop) – SeMA Biennale Route 3 13 (exhibition) – Woo Lae Oak (Pyeongyang-style cold noodles) NUKA (enzyme spa) – 10 Corso Como (gallery/fashion/shopping space) – S.J.Cho Korean Route 4 18 Paper Art Gallery - BISTRO Seoul (Korean restaurant) a:t fox (total beauty cafe) – Samcheong-dong Shoes Street (clothing and shoes shopping) Route 5 23 – Saegimsori (personal seal) – Jilsiru (traditional Korean dessert)

2 A memorable family trip to Seoul

Pororo Park (theme park) - Seoul Children’s Museum (interactive museum) – Original Route 6 30 drawing show (drawing performance) – Minimi (sashimi restaurant and fishing experience)

Dibo Village (theme park) – Seoul Animation Center (animation gallery) – KaBoom (variety show) Route 7 35 – Sulbing (traditional Korean dessert)

Burida (traditional Korean archery experience) – Kokdu Museum (Kokdu exhibition) – Route 8 40 Namsangol Taekwondo performance – Balwoo Gongyang (Buddhist temple food)

Seoul Grand Park (amusement park) – KidZania Seoul (job experience theme park) - Route 9 45 3D Black Art (interactive exhibition) – Sik Gaek Chon (restaurant from the cartoon Sik Gaek)

Sea Lala (water park) – Modern Design Museum (design history) – Dialogue in the Dark Route 10 50 (interactive exhibition) – The Glamping (camping restaurant)

Special Recommendations

Special 1 2014 Lantern Festival 55

Special 2 Interesting stories from every corner of Seoul 57

Special 3 2014 Outstanding Tourist Product Certification System 58

Info [Seoul Tour+] Monthly themes for Itineraries for the Five Senses 60

- 2 - Family 1 A mother-daughter bonding trip to Seoul Overview Family 1_ A mother-daughter bonding trip to Seoul

★ Product characteristics: A quality mother-daughter tour of Seoul ☞ Upgrade your look while enjoying the pleasure of shopping and spa and beauty experiences ☞ Luxury shopping in Seoul that would fully satisfy any woman’s urge to shop ☞ Tour routes that provide opportunities for mothers and daughters to bond through cultural experiences, including a nacre art craft experience, making a personal seal in Hangeul, and a percussion performance ☞ A gourmet culinary tour route in Seoul perfect for relieving travel fatigue

11:00 13:30 15:30 20:00 Mother-daughter beauty Mother-daughter Mother-daughter Mother-daughter experience shopping excursion cultural experience culinary experience

Beauty experience for a Mother-daughter Cultural experiences that replenish mental and Culinary tour route younger and prettier look shopping spree emotional energy ◎ A “head spa” an anti-hair ◎ Shopping for high-end ◎ Oriental medical music ◎ A pajeon (Korean loss treatment to keep clothing at luxury therapy that promotes the pancake-like dish) alley mother’s scalp healthy designer boutiques health of mind and body where visitors experience ◎ Cultural complexes that the perfect harmony of ◎ Vaginal steam bath as ◎ Traditional Korean hanji offer opportunities to pajeon and makgeolli a treatment for cold enjoy both shopping craft (traditional Korean (Korean rice wine) hands and feet and works of art paper making) ◎ A premium Korean ◎ Hair styling, makeup, ◎ Strolling down alleys ◎ Making “couple” t-shirts restaurant with a and shopping for a lined with eye-catching with Hangeul writing on panoramic view of the complete makeover! clothing and shoe shops them nightscape of Seoul

Route Beauty Shopping Culture Cuisine

Lee Moon Won Kyunghee University Koon with a View Oriental Medical Cheiljemyunso 1 Oriental Clinic ⇨ ⇨ ⇨ (hand-pulled noodle (boutique) Music Therapy restaurant) (scalp care) (healing experience)

Apparel Supplies Drumcat POOM SEOUL Amorepacific Spa ⇨ ⇨ ⇨ 2 (spa experience) Market (percussion (premium Korean (accessory shopping) performance) restaurant)

a.by Bom Style Nanda SeMA Biennale Woo Lae Oak 3 ⇨ (fashion and beauty ⇨ ⇨ (Pyeongyang-style (total beauty salon) shop) (media art exhibition) cold noodles)

S. J. Cho Korean NUKA ⇨ 10 Corso Como ⇨ ⇨ Bistro Seoul 4 (enzyme bath) (gallery/boutique) Paper Art Gallery (Korean restaurant) (hanji craft)

Samcheong-dong Tteok Café Jilsiru a:t fox ⇨ Shoes Street ⇨ Saegimsori ⇨ 5 (total beauty café) (personal seal making) (traditional Korean (clothing and shoe desserts) shopping)

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1 Mother-daughter beauty experience Route 1 – Lee Moon Won Oriental Clinic

2 Mother-daughter shopping excursion

– Koon with a View

3 Mother-daughter cultural experience

– Kyunghee University Oriental Medical Music Therapy

4 Mother-daughter culinary experience

– Cheiljemyunso

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❶ Lee Moon Won Kyunghee University ⇨ Koon with a View ⇨ Oriental Medical Music ⇨ Cheiljemyunso 1-1 Oriental Clinic Therapy

Place Lee Moon Won Oriental Clinic Capacity 10 patients at a time Address 3F Lee&Yu Bldg., 69-5 Cheongdam-dong, Gangnam-gu, Seoul Manager Kim Lee-Yeong Phone +82-2-511-1079 Closed Website www.leemoonwon.com (Holidays) Closed on Thurs. and Sun. Overview By phone Mon. & Tue. 10:00~19:00 Reservation Hours Wed. & Fri. 10:00~21:00 By email ([email protected]) Sat. 09:00~17:30 Payment Cash and credit card Examination fee KRW 50,000 Method (including credit cards issued outside Korea) Price Medicinal herb scalp KRW 170,000 Languages English, Japanese, Chinese, Russian treatment (2 hrs.)~ Available Hair spa experience at an oriental medicine clinic specializing in hair loss treatments ‣‣ A hair spa program designed to restore damaged scalp and hair through customized scalp care and massage prescribed by Oriental medicine doctors specializing in hair loss ⁍ All hair products used in the spa treatment are made by the clinic using medicinal herbs that have been proven effective in treating scalp problems. Excellent for soothing and moisturizing the scalp. ‣‣ Equipped with a beauty shop specializing in hair loss prevention that uses natural, non-irritating hair dye Description products and protein perm solutions and offers diverse hair styling services that don’t damage the hair Treatment Process of the Scalp Care Center Medical history questionnaire ▷ scalp condition diagnosis ▷ treatment and prescription ▷ Medicinal herb LMW medicinal herb shampoo ▷ natural, medicinal herb aroma scalp therapy ▷ medicinal scalp treatment & herb collagen care treatment ▷ two moisturizing treatments ▷ point therapy (shoulder and K-beauty program neck muscle relaxation/anti-edema) ▷scalp infiltration with medicinal herb oxygen (provides nutrients to scalp) ▷ drying ▷ free beverage (drink developed by LMW to improve nutrition balance of hair）

Photos Reception area Spa scalp care experience Scalp care room

Medicinal herbs Beauty shop for hair loss prevention Hairstyling consultation ‣‣ Exit ⑫ of Cheongdam Station on Subway Line 7 – Walk straight 200m – Turn onto the Directions back street by VIPS and walk another 300m until you reach the Lee & Yu Bldg. ‣‣ Sinyeong Bldg. parking lot (68-5 Cheongdam-dong, Gangnam-gu), 293-car capacity, KRW 1,500 for Parking first 30 min. and KRW 1,500 for each additional 30 min. ‣‣ Ideal for everybody, especially families, since women (especially in their 20s and 30s), men, Production and seniors are interested in maintaining a healthy scalp, preventing hair loss. Development ‣‣ Medical hair and scalp spa that incorporates natural medicinal herbs and oriental medical TIP technology while taking the health and physical constitution of the patients into consideration, not only focused on beauty and appearance Nearby ‣‣ Sinsa-dong, Garosu-gil and Serosu-gil/ Cheongdam Fashion Street/ Apgujeong Rodeo Street Attractions

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Kyunghee University Lee Moon Won ❷ Koon ⇨ ⇨ Oriental Medical Music ⇨ Cheiljemyunso Oriental Clinic 1-2 with a View Therapy

Place Koon with a View Capacity Up to 50 people Address 546-5 Sinsa-dong, Gangnam-gu, Seoul Manager Im Se-Hee Phone +82-2-3443-4507

Closed Open 7 days a week Overview Website www.koonwithaview.com (except New Year’s Day, Chuseok, (Holidays) and Lunar New Year’s Day)

Payment Hours 11:00~21:00 Cash and credit card Languages (including credit cards issued outside Korea) English Method Available A one-stop shopping space where you can keep up with the latest fashion trends in Korea. ‣‣ One of the first-generation of fashion boutiques established in Cheongdam-dong, boasting innovative fashion concepts ‣‣ Offers a variety of unique fashion items created by young, intensely creative designers from both Korea and abroad ⁍ A shopping space with a remarkable variety of fashion items, including clothing, accessories, shoes, and bags, all rolled into one place Floor guide Description B1 ACCESSORY Accessories in a wide range of prices and styles 1F IT ITEM SHOP The hottest cosmetics and eyewear brands for all seasons WOMEN’S WEAR Women’s clothing brands and various accessories representing all the 2F latest trends in fashion 3F MEN’S WEAR A space for fashionable men featuring a wide variety of styles to mix and match GREYHOUND 4F A space reserved to introduce the Thai brand Greyhound, as well as its PLAYHOUND sub-brand, Playhound HISTORY A space where Koon and Koon with a View items from previous 5F OUTLET seasons are sold at discounted prices.

Photos Koon with a View building 1F-Cosmetics 2F-Women’s wear

5F-Men’s wear 4F-Playhound 5F-Outlet ‣ Exit ⑧ of Sinsa Station on Subway Line 3 - Walk straight 100m and turn right – Walk Directions ‣ 150m on Sinsa-dong Garosu-gil Parking ‣‣ Up to 30 cars in the Singu Elementary School public parking lot, KRW 200/ 5 min. Production ‣‣ Ideal for families or group visitors as it is a shopping space where both fashionable men and women Development TIP of all ages can enjoy shopping for a wide variety of fashion items on each floor Nearby ‣‣ Dosan Park/Horim Art Center/ Apgujeong Rodeo Street/ Gangnam Tourist Information Center Attractions

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❸ Lee Moon Won Kyunghee ⇨ Koon with a View ⇨ University Oriental ⇨ Cheiljemyunso 1-3 Oriental Clinic Medical Music Therapy

Kyunghee University Place Capacity 20 people Oriental Medical Music Therapy Kyunghee University Hospital at Gangdong, Main Building, 4th Fl., 892 Dongnam-ro, Address Gangdong-gu, Seoul Manager Kim Yeon-Su Phone +82-2-440-840 Closed Website www.khnmc.or.kr Open 6 days a week except Sunday Overview (Holidays) Weekdays 08:30~17:30 Reservation Please call (at least two-day advance Hours reservation required) Sat. 08:30~12:30 Local Individual KRW 80,000 Payment Cash and credit card (including outpatient Group (2~3) KRW 30,000 Method credit cards issued outside Korea) Price Foreign Individual KRW 200,000 Languages English outpatient Group (2~3) KRW 120,000 Available Music therapy using special music believed to correspond with the traditional principle of the five elements ‣‣ A unique healing experience that, after diagnosis by a health professional, helps relieve both physical and mental stress, chronic fatigue, and gastrointestinal disorders ⁍ Medicinal herb music therapy is a new type of music therapy that is based on traditional oriental medical theories and treatments. It aims to prevent and treat various diseases and promote health Description by restoring the mind-body balance and enhancing energy flow in our body. ⁍ It utilizes diverse genres of music and a variety of traditional Korean and Western musical instruments, such as the Korean hourglass drum, piano, and xylophone. Oriental medicine music therapy Treatment Application for diagnosis ▷ Counseling (diagnosis + counseling) process ▷ 2nd Treatment Room (Oriental medicine music therapy) Duration: 1 ~ 1.5 hours

Oriental Medical Music Therapy Center Counseling and diagnosis Musical instruments for therapy ① Photos

Oriental Medical Music Therapy Musical instruments used for Musical instruments used for Treatment Room music therapy ② music therapy ③

‣‣ Exit ④ of Godeok Station on Subway Line 5 – Walk straight 100m until the E-mart intersection – Cross the Directions street and then turn right - Walk straight 100m until you arrive at Kyunghee University Hospital at Gangdong ‣‣ Kyunghee University Hospital at Gangdong parking lot, 517-car capacity, KRW 2,000 for first Parking 30 min. and KRW 500 for each additional 10 min. Production Development ‣‣ Ideal to incorporate with spa programs for long-distance travelers looking for healing experiences TIP Nearby ‣‣ Ttukseom Hangang Park/ Ja Bol Lae Observatory/ Children’s Grand Park/ Olympic Park Attractions

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Kyunghee University Lee Moon Won ⇨ Koon with a View ⇨ Oriental Medical Music ⇨ ❹ Oriental Clinic Cheiljemyunso 1-4 Therapy

Place Cheiljemyunso at Olympic Park Capacity 130 people Address Meeting Square at Olympic Park, 424 Olympic-ro, Songpa-gu, Seoul Manager Lee Seung-Jo Phone +82-2-421-8181 Closed Website www.cheiljemyunso.com Open 7 days a week (Holidays) Overview Reservation By phone Hours 10:30~22:00(Last order 21:30) Cash and credit card Cheil udong KRW 7,500 Payment (including credit cards issued Bibim somyeon Method KRW 8,000 outside Korea) Price (spicy noodle) Languages English Busan milmyeon with rice KRW 13,500 Available

A hand-pulled noodle restaurant that serves famous noodle dishes from various regions of Korea ‣‣ A restaurant with an interior design that evokes memories and nostalgia for old, traditional noodle factories in local regions ‣‣ Cheiljemyunso has developed various local specialty noodle dishes (Korea’s noodle map - Noodle tour) Description and succeeded in making them its most popular menu items. ‣‣ The restaurant follows the traditional technique of boiling noodles in a large iron pot to make them chewy. It serves various types of noodles, including udong, somyeon, buckwheat noodles, and rice noodles.

Cheiljemyunso Olympic Park branch Interior ① The noodle-making process Photos

Interior ② Busan milmyeonwithrice Bibim somyeon

‣‣ Exit ③ of Olympic Station on Subway Line 5 – Turn left and walk straight 50m until you Directions arrive at Cheiljemyunso

Parking ‣‣ Parking lot inside Olympic Park (KRW 4,000 a day)

Production ‣‣ Ideal to incorporate with gourmet culinary tour products as the restaurant serves famous Development local specialty noodle dishes, such as spicy buckwheat noodles from Chuncheon, TIP kimchimari noodles from Pocheon, and milmyeon from Busan

Nearby ‣‣ Olympic Park/ Jamsil Lotte World/ Seokchon Lake/ Munjeong-dong Rodeo Street/ Garden 5/ Attractions Mongchon Toseong/ Jamsil Hangang Park

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1 Mother-daughter beauty experience Route 2 - Amorepacific Spa

2 Mother-daughter shopping excursion

- Apparel Supplies Market

3 Mother-daughter cultural experience

- Drumcat

4 Mother-daughter culinary experience

- Poom Seoul

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Apparel Supplies ❶ Amorepacific Spa ⇨ ⇨ Drumcat ⇨ Poom Seoul 2-1 Market

Place Amorepacific Spa Capacity 6 people (at a time) Beauty Park, Hyundai Department Store, 2nd Fl., 21 Apgujeongro 29-gil, Address Gangnam-gu, Seoul Manager Jeong Seon-Wuk Phone +82-2-512-3067 Closed Open 7 days a week Website www.amorepacific-cosmetics.com (Holidays) (except New Year’s Day and Chuseok) Overview One-week advance reservation required Reservation Hours 09:30~21:30 (02-512-3067) Payment Cash and credit card (including KRW 100,000 ~ Method credit cards issued outside Korea) Price (depending upon which program is chosen) Languages English and Japanese Available

Amorepacific Spa provides premium customized treatment to improve or maintain healthy skin. ‣‣ After individual counseling about lifestyle and desired skincare programs, each customer receives a tailored skincare treatment that bring pleasure through all five senses ⁍ Popular skincare program: Time Response Intensive Facial (100 min. for KRW 300,000, including a back massage) Description ⁍ Rooms for singles and couples are available, and each room is equipped with a shower, bath tub, and sink. ‣‣ This premium cosmetic spa is loved by Hollywood celebrity Sienna Miller. ‣‣ The world’s only spa that grows its own green tea for use as an essential ingredient in the spa treatment. ‣‣ Myeong-dong Branch: Avenuel, 10F, 130 Namdaemunro 2-ga, Jung-gu, Seoul (02-2118-6221)

Front view Entrance Reception desk Photos

Interior Treatment room Powder room ‣‣ Exit ① of Apgujeong Station on Subway Line 3 – Walk straight 200m toward Apgujeongro 29-gil – Directions Cross the street at the crosswalk and walk straight 10m ‣‣ Beauty Park basement parking, free parking for spa customers Parking ‣‣ Public Parking on Apgujeongro 29-gil, 175-car capacity, KRW 300/10 min. ‣‣ Recommendable to medical tourists for relaxation Production ‣‣ Ideal for development of high-end health-related products targeting tourists interested in K-Beauty Development TIP ‣‣ Recommendable as a destination after shopping on the nearby Garogu-gil and at Hyundai Department Store Nearby ‣‣ Gangnam Information Center/ Apgujeong Rodeo Street/ Sinsa-dong Garosu-gil and Serosu-gil Attractions

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❷ Apparel Supplies Amorepacific Spa ⇨ ⇨ Drumcat ⇨ Poom Seoul 2-2 Market

Place Apparel Supplies Market Capacity Large number of people Address Apparel Supplies Market, Dongdaemun Shopping Complex, Building No. B, 5F, 266 Jong-no, Jongno-gu, Seoul Phone +82-2-2262-0114 Overview Website www.ddm-mall.com Closed Open from Mon. to Sat. (closed on Sunday, New Year’s (Holidays) Day and Chuseok) Payment Method Cash and credit card Hours 09:30~19:00 Price Depends upon item An ideal place for mothers and daughters to shop for stylish accessories ‣‣ Located on the fifth floor of Building B in the Dongdaemun Shopping Complex, the shops of the Apparel Supplies Market sell a large variety of fashion accessory supplies and fashion items at reasonable prices. ⁍ Make accessories of your own with supplies purchased at the market. ⁍ A variety of fashion items, such as bracelets, necklaces, bags, and hairpins, are available at reasonable prices. ‣‣ The largest market in Asia, the Dongdaemun Shopping Center is a comprehensive fashion mall that offers a one-stop shopping experience. Description Information B1- yarn (knitting supplies), apparel supplies/ F1 – bedding, embroidery, tableware, curtains/ Bldg. A F2 – Hanbok makers (Hanbok), curtains, fabrics/ F3~4 – fabric /F5 - accessory supplies B1 - yarn, bedding/ F1 – apparel supplies, bedding/ F2~4 – fabric, lace/ Bldg. B F5 – accessory supplies/ F6- conveniences Bldg. C B1 – home fashion (curtains, embroidery, bedding)/ F1 – apparel supplies, bedding/ F2~6 – fabric N Shopping B1 – home fashion (curtains, embroidery, bedding)/ F1 – apparel supplies, bedding/ Town F2~4 - fabric/ F5 – food court

Front view Entrance Interior Photos

Accessory Supplies Market ① Accessory Supplies Market ② Rest area ‣‣ Exit ⑨ of Dongdaemun Station on Subway Line 1 - Walk straight roughly 100m - Turn left Directions in front of the Dongdaemun Shopping Town and walk straight 60m – Turn right and walk 30m ‣‣ Dongdaemun Shopping Town rooftop parking, KRW 1,000/10 min. Parking ‣‣ Public parking on Cheonggye 5-ga, 32-car capacity, KRW 1,000/10 min. Production ‣‣ Tourism products incorporating shopping malls on Dongdaemun Fashion Street Development TIP ‣‣ Ideal shopping destination for tourists who are interested in making and wearing accessories of their own Nearby ‣ Attractions ‣ Dongdaemun Design Plaza (DDP)/ Dongdaemun Doota/ Jungbu Market/ Seoul Fortress Wall

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Apparel Supplies Amorepacific Spa ⇨ ⇨ ❸ Drumcat ⇨ Poom Seoul 2-3 Market

Place Drumcat Capacity 333 seats Address Gaon Hall (Cho-dong), B3 Myungbo Art Hall, 47 Mareunnae-ro, Jung-gu, Seoul Manager Kim Bo-Ok Phone +82-2-2274-2133 Closed Website www.drumcat.co.kr Closed on Wednesday (Holidays) By phone(+82-2-313-9977) one week in advance Overview Reservation Hours 17:00, 20:00 (80 min.) Via Interpark website Cash and credit card R KRW 50,000 Payment (including credit cards issued Method Price S KRW 40,000 outside Korea) Languages Group Please call English and Japanese Available An exciting and thoroughly enjoyable percussion performance, with a drum beat that resonates deep down in your heart ‣‣ Korea’s, and the world’s, only percussion performance group made up entirely of women ‣‣ An omnibus music performance, reminiscent of a marching band show, based on four themes Description ⁍ Making Sound – Introduction of performers and their instruments ⁍ Battle – A dazzling performance by each performer with dynamic movements, and an exciting rhythmic “battle” between the performers and their instruments ⁍ Episode – Interactive rhythmical performance created by both the performers and the audience ⁍ Final – Grand percussion finale performed by the audience and the performers

Front view of Myungbo Art Hall Lobby Café Photos

Inside the performance hall Performance ① Performance ②

‣‣ Exit ⑧ of Euljiro 3-ga Station on Subway Lines 2 and 3 – Walk straight 100m Directions ‣‣ Exit 7 of Chungmu-ro Station on Subway Lines 3 and 4 – Walk straight 35m ‣‣ Myungbo Art Hall Parking Tower, KRW 1,000/1 hr. for admission ticket holders Parking ‣‣ Donhwamun-ro public parking, 50-car capacity, KRW 1,300/10 min. Production ‣‣ An interactive performance recommendable for people of all ages Development ‣‣ A performance that provides a great escape from daily stress, and is ideal to be included TIP as a healing tourism product. Nearby ‣‣ Myeong-dong Street/ Namsangol Hanok Village/ Korea House/ Seoul Namsan Traditional Attractions Theater/ Seoul Animation Center

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Apparel Supplies Amorepacific Spa ⇨ ⇨ Drumcat ⇨ ❹ Poom Seoul 2-4 Market

Place Poom Seoul Capacity 40 guests Address Na-dong, 49 Duteopbawi 60-gil (Huam-dong), Yongsan-gu, Seoul Manager No Seung-Hyeok Phone +82-2-777-9007 Closed Open Mon. ~ Sat. Website www.poomseoul.com (Holidays) (closed on Sunday) At least one-day advance reservation is Lunch 12:00~15:00 Overview Reservation Hours required (02-777-9007) Dinner 18:00~22:00 Cash and credit card Lunch KRW 57,750 ~ 80,850 Payment (including credit cards issued Method outside Korea) Price Dinner KRW 115,500 ~ 288,750 Languages Lunch KRW 70,850 English and Japanese Vegetarian Available Dinner KRW 173,250

Poom Seoul, a premium Korean restaurant, serves authentic Korean dishes that are modern renditions of the dishes enjoyed by the upper class of the Joseon period (1392-1910). ‣‣ The restaurant uses fresh, seasonal ingredients and changes the menu every month. Description ⁍ Seasonal dishes: Spring - Seunggiaktang (sea bream sukiyaki); Summer - Mineogamjeong (croaker stew); Fall - Jayeon songigui (roasted wild pine mushrooms); Winter - abalone and oyster stew casserole ‣‣ The ingredients are of the highest quality, and are delivered fresh every morning. ⁍ Advance reservation is required.

Entrance Interior ① Interior ② Photos

Chaeggeut Table setting deungsimgui(grilledsirloin) Terrace

‣‣ Seoul Station on Subway Line 1 – Bus No. 402 or 405 – Huam Yaksuteo Stop – Walk straight Directions 50m toward Namsan Library ‣‣ Restaurant parking lot, 20-car capacity, free parking for guests Parking ‣‣ Namsan Park parking lot, 72-car capacity, KRW 300/10 min. (KRW 900/10 min. for tour buses) Production ‣‣ Recommendable for tourists who would like to try gourmet Korean food at a high-end restaurant Development ‣‣ The restaurant is equipped with separate rooms, making it ideal for MICE tourists. TIP ‣‣ Perfect for FIT tourists who want to enjoy a meal in a quiet and elegant atmosphere. Nearby ‣‣ N Seoul Tower/ Namsan Park/ Namsangol Hanok Village/ Itaewon Street/ The War Memorial of Korea Attractions

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1 Mother-daughter beauty experience Route 3 - a.by Bom

2 Mother-daughter shopping excursion

- Style Nanda

3 Mother-daughter cultural experience

- SeMA Biennale

4 Mother-daughter culinary experience

- Woo Lae Oak

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❶ a.by Bom ⇨ Style Nanda ⇨ SeMA Biennale ⇨ Woo Lae Oak 3-1

Place a.by Bom Capacity 1,000 guests Address 2-3 Fl., 91-3 Cheongdam-dong, Gangnam-gu, Seoul Manager Ji Sa-Min Phone +82-2-516-8765 ww.abybom.com Closed Website Open 7 days a week www.facebook.com/abybom (Holidays) Overview Reservation By phone Hours 10:00~18:00 Payment Cash and credit card (including Prices vary depending upon hair Method credit cards issued outside Korea) Price length, choice of designer, and style Languages English and Chinese Available

A total beauty salon that aims to create a beautiful experience and improve our quality of life. ‣‣ A premium beauty salon favored by many celebrities, including actresses Choi Ji-Wu and Lee Yeon-Hee and singers Boa and Choi Si-Won. ⁍ Private and premium hair, makeup, and nail services are available at the VVIP room, which is reserved for celebrities. Description ⁍ The styling services of celebrity designers, who appeared on the famous TV program Get It Beauty, are available. ‣‣ This beauty salon is also a gallery that holds a new exhibition every month to enrich the lives of its guests. ‣‣ The salon is decorated with a unique 9m-tall bookcase and large tables and serves beverages and desserts prepared by a chef with experience at hotel restaurants. ‣‣ Beauty counseling for weddings is offered by a wedding specialist with 10 years of experience.

Interior Café Nail art space Photos

Exhibition space and lounge Items on display in the salon Rest area decorated with real flowers

‣‣ Exit ④ of Apgujeong Rodeo Station on the Bundang Subway Line – Walk straight toward Hakdong Directions Sageori - Turn left at the Burger King (three-way intersection)

‣‣ Valet parking available on the building’s B1 level Parking ‣‣ Parking lot on Dosandaero 45-gil (KRW 8,400 for 2 hours and KRW 700 for each additional 5 min.) Production ‣‣ Recommendable as a premium beauty experience destination for visitors from China, Japan, and Development Southeast Asia TIP ‣‣ A Hallyu-related destination for fans of Hallyu stars, including Choi Ji-Wu and Boa Nearby ‣‣ Hyundai Department Store - Apgujeong Branch/ Hansa Toy/ Sinsa-dong Garosu-gil and Serosu-gil Attractions

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a.by Bom ⇨ ❷ Style Nanda ⇨ SeMA Biennale ⇨ Woo Lae Oak 3-2

Place Style Nanda Size Three stories (991m2) Address 23 Wausanro 29da-gil, Mapo-gu, Seoul Manager O Tae-Seon (010-9147-9538) Phone +82-2-333-9215 Open 7 days a week www.stylenanda.com Closed Overview Website (closed on New Year’s Day (in Korean, English, Chinese, and Japanese) (Holidays) and Chuseok) Reservation Not required Hours 11:00~23:00 Payment Cash and credit card Languages English, Chinese, Japanese, Method (including credit cards issued outside Korea) Available French

Style Nanda is an icon of Hallyu style that has captivated women all around the world. ‣‣ A fashion brand that took the world, especially New York, LA, Australia, Singapore, Thailand, and China, by storm. ‣‣ A popular brand that is loved by women around the world for its unique products, reasonable prices, and trend-setting designs. ⁍ As well as its clothing, its cosmetics brand, 3 Concept Eyes, is also enjoying enormous popularity around the world through social media. Description ‣‣ This brand is particularly favored by celebrity fashionistas, including Lee Hyo-Ri and Hyeon-A, and it has sponsored various idol stars, such as K-pop singers IU and TVXQ. ‣‣ 2 It made the 2013 Top Ten Hottest Korean Brands named by CNN. ‣‣ It has nine offline shops in Korea, with the Hongik University flagship store being the oldest. ⁍ A shopping haven for women filled with a variety of fashion items in unique designs by Style Nanda as well as other local and foreign brands, vintage clothing, and cosmetics.

Front view Unique interior design Interior Photos

Various fashion items Accessories 3 CONCEPT EYES products

‣‣ Exit ➈ of Hongik University Station on Subway Line 2 – Walk straight toward Hongik University Directions – From Hongik University main gate, walk straight 350m toward Design Changjoui Achim and turn left – Walk straight 100m and turn right on the second side street – Located on left side Parking ‣‣ Hongik University west side 8 public parking lot (Sangsu-dong, Mapo-gu, KRW 300/5 min.) Production ‣‣ A shopping destination for female tourists interested in beauty experiences Development ‣‣ Other local branches (Myeong-dong, Jamsil, Konkuk University, Incheon, Ilsan, Daegu, Busan, Changwon) TIP are also ideal shopping destinations. Nearby ‣‣ Hapjeong Café Street/ Ewha Womans University Shopping Street/ Hyundai Department Store, Attractions Sinchon Branch (U-plex)/ Gongdeok Market

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➌ SeMA Biennale a.by Bom ⇨ Style Nanda ⇨ ⇨ Woo Lae Oak 3-3 Mediacity Seoul

Event SeMA Biennale Mediacity Seoul 2014, “Ghosts, Spies, and Grandmothers” Place Seoul Museum of Art/ Korean Film Archive Seoul Museum of Art, 61 Deoksugung-gil, Jung-gu, Seoul Address Korean Film Archive, 400 World Cup Buk-ro, Mapo-gu, Seoul Manager Kim Hye-Jin Phone +82-2-2124-8988 By phone (reservations required Website www.mediacityseoul.kr Reservation for groups of 20 or more) Overview Event Sept. 2 (Tues.) ~ Nov. 23, 2014 (Sun.) period * closed every Mon. Korean and English Tue. ~ Fri. 10:00~20:00 Seoul Museum audio guides available free Languages of Art Weekends and 10:00~19:00 of charge holidays Available Hours * Limited availability Tue. ~ Fri. 10:00~19:00 Korean Film * ID or passport required Archive Weekends and 10:00~18:00 holidays The SeMA Biennale is a media art event hosted by Seoul City and organized by Seoul’s leading museum, the Seoul Museum of Art. ‣‣ It offers visitors a great chance to get a glimpse of the modern history of Asia through the theme, “Ghosts, Spies, and Grandmothers”. ⁍ Ghost: suggests that we contact ghosts and listen to what they have to say about their deep-seated sorrow Description ⁍ Spy: refers to the experience of colonialism and the Cold War in Asia ⁍ Grandmother: implies a silent witness to the ages of ghosts and spies ‣‣ This is an international biennale celebrating its eighth anniversary since its launch in 2000, and is participated in by a total of 42 teams from 17 nations. ‣‣ Audio guide recorded by Korean actors Park Hae-il and Choi Hui-Seo

Photos Che One-Joon, Poster MansudaeMasterClass2014 Mikhail Karikis, SeaWomen,2012

Truong Cong Tung Ho Sin Tung, Pilar Mata Dupont, MagicalGarden,2012-2014 YouaretheSuckerofMyEyes,2012 TheEmbrace,2013 ‣‣ Seoul Museum of Art: Exit ① of City Hall Station on Subway Line 1 – Walk 10 min. toward Directions Seoul City Hall Seosomun Building ‣‣ Korean Film Archive: Exit ⑨ of Digital Media City Station on the AREX Line – Walk straight 10 min. ‣‣ Seoul Museum of Art: tour bus parking lot next to Joonang-Ilbo Building (free, 84-2 Sunhwa-dong, Jung-gu) Parking ‣‣ Korean Film Archive: Seoul World Cup Stadium parking lot (available for large buses and cars, KRW 900/30 min., 515-10 Seongsan-dong, Mapo-gu, Seoul) Production ‣‣ An ideal destination for tourists from Taiwan, Hong Kong, Japan, and Vietnam, as many famous Development TIP artists from Asian nations participate in the event Nearby ‣ Attractions ‣ Deoksugung Palace/ Seoul City Hall/ Sungnyemun/ Gwanghwamun/ Gyeongbokgung Palace/

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a.by Bom ⇨ Style Nanda ⇨ SeMA Biennale ⇨ ➍ Woo Lae Oak 3-4

Place Woo Lae Oak Capacity 150~160 seats(two-story building) Address 118-1 Jugyo-dong, Jung-gu, Seoul Phone +82-2-2265-0151 우래옥주교점 Closed Website www. .kr (Holidays) Closed on Mondays and holidays Reservation By phone Hours 11:30~21:30 Mulnaengmyeon KRW 12,000 Overview (coldnoodlesincoldbroth) Payment Cash and credit card (including Bibimnaengmyeon Method credit cards issued outside Korea) KRW 12,000 (spicy mixed noodles) Price Bulgogi (marinatedbeef) KRW 30,000 Language Yukhoe s Korean (raw ground beef seasoned KRW 51,000 Available with various spices) A Pyeongyang-style naengmyeon restaurant with over 60 years of history ‣‣ Designated by Seoul City as one of “Seoul’s Proud Korean Restaurants” ‣‣ Authentic Pyeongyang-style naengmyeon restaurant with three generations of experience since it first opened in 1946 Description ⁍ Buckwheat noodles served in cold broth and topped with high-quality beef, which is boiled for 4 to 5 hours, as well as sliced and seasoned radish and pear ‣‣ The refreshing cold broth is made by boiling beef of Korean origin only, without vegetables or any spices ‣‣ With a growing number of foreign visitors, the restaurant has opened a branch in both Washington and Chicago, in addition to a local branch in Gangnam.

Front view Interior ① Interior ② Photos

Interior ③ Grilled marinated beef Pyeongyang-style naengmyeon

‣‣ Exit ➃ of Euljiro 4-ga Station on Subway Lines 2 and 5 – Walk straight 10m – Turn right onto Directions the side street next to Sunkyung Mising – Walk straight 50m until you see the restaurant on the left ‣‣ Woo Lae Oak parking lot (40-car capacity, free for restaurant guests) Parking ‣‣ Bus parking lot, 112-1 Ineui-dong, Jongno-gu, Seoul (open to the public for free) Production ‣‣ An ideal restaurant for visitors looking for premium, authentic Korean food, as the largest number Development of guests are from Japan and visitors from both China and the U.S. are increasing. TIP Nearby ‣‣ Myeong-dong/ Namsangol Hanok Village/ N Seoul Tower/ Dongdaemun Design Plaza(DDP) Attractions

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1 Mother-daughter beauty experience Route 4 - NUKA

2 Mother-daughter shopping excursion

- 10 Corso Como

3 Mother-daughter cultural experience

- S. J. Cho Korean Paper Art Gallery

4 Mother-daughter culinary experience

- Bistro Seoul

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S. J. Cho Korean Paper ❶ NUKA ⇨ 10 Corso Como ⇨ ⇨ Bistro Seoul 4-1 Art Gallery

Place NUKA Capacity 20 guests/ 2 at a time Address 3rd Fl., 170 Nonhyeon 1-dong, Gangnam-gu, Seoul Manager Choi So-Hee Phone +82-2-518-5874 Closed every Sun, New Year’s Day, Website www.nuka.co.kr Closed (Holidays) Chuseok Overview By phone (at least 2-day advance Weekdays 11:00~24:00 Reservation Hours reservation required) Holidays 11:00~17:00 Enzyme bath KRW 50,000 Cash and credit card (including Payment Method Basic program KRW 90,000 credit cards issued outside Korea) Price Languages EVE Treatment KRW 300,000 Japanese Available A unique enzyme spa, providing guests with a feeling of refreshment and revitalization ‣‣ A full-course spa consisting of a vaginal steam bath, which is excellent for relief from cold hands and feet, followed by an enzyme bath, which detoxifies the body and relaxes tight muscles ⁍ An enzyme bath is a type of bath that removes wastes and toxins from our bodies using enzymes, which control pollution in the ecosystem. ⁍ Principles of the enzyme bath: Enzymes are cultured by adding over 250 medicinal herbs and wild grass, as well as yeast fungi, to rice bran ▷ Heat (in the form of far-infrared radiation) generated by microbial Description activity and fermentation stimulates bodily cells and causes the temperature to rise above 65 degrees Celsius ▷ Toxins, wastes, body fat, and heavy metals are discharged through sweat. Enzyme bath program Basic Vaginal bath/foot bath ▷ enzyme bath ▷ shower ▷ scalp, neck, and shoulder massage Program ▷ modeling mask pack massage care Vaginal bath/foot bath ▷ enzyme bath ▷ shower ▷ scalp, neck, shoulders, and EVE décolleté treatment ▷ womb massage ▷ back, arms, legs, and abdomen ▷ Treatment high-frequency jade therapy ▷modeling mask pack

Entrance to NUKA Enzyme experience Enzyme face pack Photos

NUKA womb massage Enzyme bath Foot bath

‣‣ Exit ③ of Sinnonhyeon Station on Subway Line 9 – Walk straight 200m toward Hoteldynasty - Turn Directions left and walk straight 400m – Across from Nonhyeon Elementary School Parking ‣‣ Nonhyeon Elementary School parking lot, 192-car capacity, KRW 200/5 min. Production ‣‣ Great tourism product that is especially ideal for Japanese tourists, as enzyme baths are Development TIP popular in Japan, but the country is relatively lacking enzyme spa facilities Nearby ‣‣ Sinsa-dong Garosu –gil and Serosu-gil/ Dosan Park/ Hansa Toy/ Pas de deux Attractions

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S. J. Cho Korean Paper NUKA ⇨ ❷ 10 Corso Como ⇨ ⇨ Bistro Seoul 4-2 Art Gallery

Place 10 Corso Como Cheongdam Flagship Capacity Up to 60 guests in the café Address 10 Corso Como Cheongdam Flagship, 79 Cheongdam-dong, Gangnam-gu, Seoul Shop +82-2-3018-1010 Manager Kang Yeon-Cheol (in charge of café) Phone Café +82-2-547-3010 Closed Overview Website www.10corsocomo.com Closed on New Year’s Day and Chuseok (Holidays) By phone for reservations for café Shop 11:00~20:00 Reservation Hours (02-547-3010) Café 10:30~23:00 Payment Cash and credit card Languages English Method (including credit cards issued outside Korea) Available

A leading concept store in Asia that tantalizes visitors’ five senses by offering the opportunity to shop for clothing and design goods, peruse its book collection, and enjoy a cup of tea or coffee at the café. ‣‣ 10 Corso Como was established in 1990 by Carla Sozzani, an Italian gallerist and fashion journalist. It is a unique place that blends art, fashion, design, music, food, and culture. ‣‣ The 10 Corso Como Cheongdam Flagship store is 10 Corso Como’s first overseas location, consisting of spaces for fashion, design, books, and music, as well as a café-restaurant. Description ‣‣ Introduced in the article “The 31 Places to Go in 2010,” featured in the New York Times, 10 Corso Como has established itself as a major Korean landmark in the fashion industry. Structure 1F Design object zone/ Beauty zone/ 10 Corso Como brand zone / Bookstore/ Café-restaurant 2F Women’s designer collection zone/ Men’s designer brand zone/ Contemporary brand zone 3F Women’s designer boutique zone

Exterior of 10 Corso Como 2F Women’s designer collection 1F Bookstore Photos

Women’s designer boutique zone Design object zone 1F Café Directions ‣‣ Exit ③ of Apgujeong Rodeo Station on the Bundang Subway Line – Walk 100m – Right side ‣‣ The Trinity Parking Lot to the left of 10 Corso Como Café, 115-car capacity, and up to 2 large buses Parking ⁍ KRW 2,000 for first 30 min. and KRW 1,000 for each additional 10 min. (KRW 30,000 for 24-hour parking) Production ‣‣ A popular destination for trendy tourists in their 20s and 30s, as the book shop contains books on various Development topics, such as fashion, design, photography, and architecture, as well as rare books and music records . TIP ‣‣ An ideal place for family tourists as the shop sells clothing for both men and women Nearby ‣ Apgujeong Rodeo Street/ Cheongdam Fashion Street/ Dosan Park/ Banpo Hangang Park Attractions ‣

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❸ S. J. Cho Korean NUKA ⇨ 10 Corso Como ⇨ ⇨ Bistro Seoul 4-3 Paper Art Gallery

Place S. J. Cho Korean Paper Art Gallery Capacity 35 visitors Address 12th Fl., Donguri Bldg., 14 Teheranro 92-gil, Gangnam-gu, Seoul Manager Lee Jeong-Mi Phone +82-2-501-1505 Closed Website www.hanjigrim.com Closed on Sundays and holidays (Holidays) By phone (at least two-day advance reservation Weekdays 11:00~21:00 Reservation Hours required for group visitors) Saturday 11:00~17:00 Overview Payment Cash and credit card (including credit cards Languages Japanese(Menus are in English, Method issued outside Korea) Available Japanese, and Chinese.) Seokjuk (bamboo shoot) tea KRW 7,000 Omija (schizandra berry) juice, Pu-erh KRW 9,000 Tea tea, white dandelion tea, mulberry juice Price Matcha set (matcha + Seokjuk tea + pine pollen KRW 12,000 confectionery + citron preserved in honey) Hanji painting class Open only to groups of 10 or more KRW 15,000

A hanji (traditional Korean paper) painting gallery where visitors can enjoy painting hanji while tasting traditional Korean teas and desserts ‣‣ A cultural complex that consists of a hanji painting gallery and a café ‣‣ The café serves various homemade traditional Korean teas and desserts, such as songpyeon, Description pine pollen confectionery, and citron preserved in honey. ‣‣ The gallery aims to promote painting on traditional Korean paper through exhibitions and learning programs. ⁍ Hanji painting class or hanji brooch making class: KRW 15,000 (90 min.) ⁍ Hanji painting class + Seokjuk tea set: KRW 20,000 (2 hours)

Gallery Sky Garden Gallery Photos

Matcha set Hanji painting Hanji shop ‣‣ Exit ④ of Samseong Station on Subway Line 2 – Walk straight 200m – Turn left at the Textile Directions Center (Dunkin Donuts) - Walk straight 130m – 12th floor of the Twosome Place coffee shop building ‣‣ Samseong Parking Lot (944-21 Daechi-dong, Gangnam-gu, Seoul), 43-car capacity, KRW Parking 2,000 for first 30 min. and KRW 500 for each additional 10 min. Production ‣ The Sky Garden pavilion on the rooftop of the building is the perfect venue for a romantic date. Development ‣ TIP It makes visitors feel as if they have been taken far away from the busy urban center. Nearby ‣ COEX Mall/ Korea Cultural House/ Hyundai Department Store/ Bongeunsa Temple Attractions ‣

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S. J. Cho Korean Paper NUKA ⇨ 10 Corso Como ⇨ ⇨ ❹ Bistro Seoul 4-4 Art Gallery

Place Bistro Seoul Capacity 84 seats Address F1 Oakwood Hotel, 159 Samseong-dong, Gangnam-gu, Seoul Manager Choi Hee-Yun Phone +82-2-3466-8022 Closed Website www.bistroseoul.com Open 7 days a week (Holidays) Overview Reservation By phone or in person Hours 11:30~22:00 Braised cod KRW 58,000 Payment Cash and credit card (including Method credit cards issued outside Korea) Price Grilled beef sirloin KRW 46,200 Barley and Languages KRW 19,000 English mushroom bibimbap Available

A high-end Korean restaurant that serves authentic Korean dishes ‣‣ A luxurious hotel-style Korean restaurant where guests enjoy Korean food in an elegant atmosphere ‣‣ Menu items include dishes that are not often found in most Korean restaurants ⁍ Description The special vegetarian dishes, which are prepared using fresh ingredients and unique recipes that bring out the natural flavors of the food, are quite popular. ⁍ Major menu items: Octopus, shrimp, and seafood naengchae (cold salad) for “fatigue recovery” served with mustard sauce, braised wild cod prepared with root vegetables, grilled beef sirloin served with mustard sauce, and barley and mushroom bibimbap

Interior ① Barley and Mushroom Bibimbap Octopus, Shrimp, and Seafood Photos Naengchaefor“FatigueRecovery”

Grilled Beef Sirloin Interior ② Braised Cod

‣‣ Exit ➄ of Samseong Station on Subway Line 2 – Walk straight toward Hyundai Department Directions Store – Turn right – 1F of Oakwood Hotel next to the Korea City Air Terminal

Parking ‣‣ Two hours parking free of charge in the Oakwood Hotel basement parking lot

Production ‣‣ Recommendable to tourists who are new to Korean food as the restaurant serves individual Development TIP authentic Korean dishes instead of course meals.

Nearby ‣‣ COEX Mall/ Express Bus Underground Market (Goto Mall)/ Bongeunsa Temple/ Gangnam Attractions Station/ Seorae Village

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1 Mother-daughter beauty experience Route 5 - a:t fox

2 Mother-daughter shopping excursion

- Samcheong-dong Shoes Street

3 Mother-daughter cultural experience

- Saegimsori

4 Mother-daughter culinary experience

- Tteok Café Jilsiru

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Samcheong-dong a:t fox ⇨ ⇨ Saegimsori ⇨ Tteok Café Jilsiru 5-1 Shoes Street

Place a:t fox Capacity 26 guests Address 1st Fl., Seogyo Bldg., 366-6 Seogyo-dong, Mapo-gu, Seoul Manager Chae Sang-Yun Phone +82-2-333-6512 Closed Closed on New Year’s Day Website www.atfox.co.kr (Holidays) and Lunar New Year’s Day By phone for group reservations (at least Overview Reservation Hours 12:00~22:00 one-week advance reservation required) Perilla Leaf Tea KRW 4,500 Payment Cash and credit card (including (Blueberry) Method credit cards issued outside Korea) Price Original Black Tea KRW 4,500 “Three-tier” Afternoon Languages English (Menu is in English KRW 30000 for 2 Tea Set Available and Chinese.) A total beauty café where guests eat, drink, put on cosmetics, and make themselves beautiful. ‣‣ A space where guests can enjoy cosmetics and British afternoon tea culture in a relaxing atmosphere ‣‣ All menu items, such as perilla leaf tea and tangerine peel tea have been developed in-house by a:t fox. ⁍ The cosmetics are made with natural tea ingredients, and are designed to reduce irritation and maintain Description healthy skin. The chocolate soap, perilla leaf tea capsule whitening cream, and detoxifying water made with green tea are the most popular products ⁍ Also very popular are the desserts, which are handmade daily with fresh ingredients by the in-house patissier (“three-tier” afternoon tea set, blueberry cheese mousse, homemade green tea ice cream, etc.). ⁍ A “camping” cooking class taught by the patissier and a cosmetics-making (shampoo, soap, etc.) class are also offered.

Front view of a:t fox Afternoon Tea 3-Tier, Perilla Leaf Tea(Blueberry) Powder room Photos

Interior ① Popular a:t fox cosmetics Blueberry cheese mousse

‣‣ Exit ⑧ of Hongik University Station on Subway Line 2 – Walk straight 150m – Walk straight 300m after Directions the Sujeong Okdol Samgyeopsalgui intersection until you arrive at the Hongik University branch of a:t fox Parking ‣‣ Public parking in Donggyo-dong, 74-car capacity (KRW 600/10 min.) ‣‣ Recommendable to Japanese and Chinese tourists interested in K-beauty, a:t fox has attracted media attention as a tourist hot spot and has been introduced on various TV programs in Production Korea and abroad. Development ‣‣ Ideal to develop as a Hallyu product in collaboration with Coffee Prince, as the growing TIP number of Chinese tourists are visiting Seoul to try the blue cheese mousse that was introduced by Korean actress Park Sin-Hye on the TV program Photo Camping Log. Nearby ‣‣ Hongik University Culture Street/Coffee Prince/Style Nanda/Sanwoollim Theater Company Attractions

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❷ Samcheong-dong a:t fox ⇨ ⇨ Saegimsori ⇨ Tteok Café Jilsiru 5-2 Shoes Street

Place Samcheong-dong Shoes Street Capacity Unlimited Closed Open 7 days a week Hours 10:00~22:00 (different from shop to shop) Overview (Holidays)

Address Sogyeok-dong, Jongno-gu (Anguk Station ~ Samcheonggak), Seoul

Find handmade shoes that fit like a glove at the Samcheong-dong Shoes Street, a multicultural fashion street where the traditional and the modern coexist in harmony. ‣‣ A shopping street in Samcheong-dong, stretching 500m from Anguk Station to Samcheonggak, that is lined with a variety of shoe shops selling local and foreign brands as well as handmade shoes Description ‣‣ The shops that specialize in bespoke shoes are especially popular among young women, with handmade shoes crafted by shoe designers far outnumbering readymade shoes in most shops. ‣‣ In addition to shoe shops, there are many cafés, restaurants, museum-galleries, and clothing shops, offering visitors a great chance to enjoy both shopping and cultural experiences. ⁍ Clothing shops based on unique concepts, such as surfing, horseback riding, and modernized versions of traditional Korean clothing (hanbok), can also be found here.

Shoe shop in Samcheong-dong ① Samcheong-dong Shoes Street ① Shoe shops in Samcheong-dong ② Photos

Fashion boutique in Shoe shops in Samcheong-dong ③ Samcheong-dong Shoes Street ② Samcheong-dong

‣‣ Exit ① of Anguk Station on Subway Line 3 – Walk straight 200m – Turn right at Shinhan Directions Bank – Walk straight 400m – Turn left at Jeongdok Library – Arrive at Samcheong-dong Shoes Street

‣‣ Samcheong Parking Lot (56-0 Hwa-dong, Jongno-gu, Seoul) , 25-car capacity, KRW 2,000 Parking for first 30 min. and KRW 2,000 for each additional 30 min.

Production ‣‣ Ideal for fashionable young tourists who want to experience the unique Korean atmosphere Development while enjoying shopping at a variety of clothing and shoe shops, which blend well with the TIP unique atmosphere of Samcheong-dong

Nearby ‣‣ Insa-dong Cultural Street/ Saegimsori/ Gyeongbokgung Palace/ Bukchon Hanok Village/ Attractions Changgyeonggung Palace

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Samcheong-dong a:t fox ⇨ ⇨ ❸ Saegimsori ⇨ Tteok Café Jilsiru 5-3 Shoes Street

Estimated Place Saegimsori Approx. 30 min. time required Address 33 Insadong-gil, Jongno-gu, Seoul Manager Kim Hee-Gyeong Phone +82-2-2278-7809 Closed Closed on Chuseok and New Website www.saegimsori.com (Holidays) Year’s Day Main Shop 09:30~20:30 Overview By phone (at least 2-day advance Reservation Hours Ssamji-gil reservation required for group visitors) 10:30~20:30 Shop Korean KRW 30,000 ~ Payment Cash and credit card (including English and Method credit cards issued outside Korea) KRW 30,000 ~ Price Japanese Languages Chinese English KRW 40,000 ~ Available character A great place on Ssamji-gil, in Insa-dong, where visitors can have a personal seal of their very own made by a professional seal engraver ‣‣ This personal seal shop became popular when the Korean-Japanese mixed martial artist Choo Sung-Hoon (known as Yoshihiro Akiyama in Japan) came here to make a personal seal and Description lantern for his daughter as part of the popular Korean TV program, “Dad, Where Are We Going?” ‣‣ A popular destination for young couples who want to have “couple seals,” truly unique tokens of their love. ‣‣ All seals are handmade by calligrapher-engravers and take roughly 20 to 30 min. to design and engrave. ⁍ Seals can be made in any language you like.

Front view of Saegimsori Interior ① Interior ② Photos

Engravers making personal seals Samples of personal seals A seal ready to be picked up ‣‣ Exit ⑥ of Anguk Station on Subway Line 3 – Walk straight 50m – Turn onto Insa-dong Directions street and walk straight 300m to Saegimsori ‣‣ Baeksang Bldg. parking (197-28 Gwanhun-dong, Jongno-Gu, Seoul), 122-car capacity, KRW Parking 2,000 for first 30 min. and KRW 1,000 for each additional 30 min. Production ‣‣ Packed in a pouch decorated with traditional Korean patterns, each seal is a perfect souvenir. Development This is a popular place for tourists interested in traditional Korean culture. TIP ‣‣ Ideal for group tourists as it takes a relatively short time to make a seal. Nearby ‣‣ Samcheong-dong Shoes Street/ Gyeongbokgung Palace/ Changgyeonggung Palace/ Bukchon Attractions Hanok Village/ Insa-dong Culture Street

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Samcheong-dong a:t fox ⇨ ⇨ Saegimsori ⇨ ❹ Tteok Café Jilsiru 5-4 Shoes Street

Place Tteok Café Jilsiru Capacity 100 visitors Address Institute of Traditional Korean Food, 1st Fl., 164-2 Waryong-dong, Jongno-gu, Seoul Manager Kim Hyo-Jeong Phone +82-2-741-5411 Closed Closed on Chuseok and New Website www.jilsr.com (Holidays) Year’s Day By phone (orders of tteok cake should be Weekdays and Sat. 09:00~21:00 Overview Reservation Hours made at least one day in advance) Sun. 09:00~20:00 Maehwa Tteok/ Payment Cash and credit card (including credit KRW 1,500 each Ssamji Tteok Method cards issued outside Korea) Price Tteok Sandwich KRW 4,000 Languages Maesil (plum) Tea/ English and Japanese KRW 6,500 Available Yuja (citron)Tea All tteok (rice cake) served and sold at Tteok Café Jilsiru, of which a wide variety is available, is made only with rice grown in Korea. ‣‣ Located on the first floor of the Institute of Traditional Korean Food, Tteok Café Jilsiru has developed all of its own menu items, including traditional Korean teas and desserts as well as tteok. ⁍ Maehwa Tteok: ume flower-shaped tteok with a sweet date filling. This beautiful and tasty tteok is Description especially popular among Japanese visitors. ⁍ Tteok Sandwish: a fusion sandwich made with tteok and filled with ham, pickles, egg, and dates. It is especially popular among Westerners as a meal replacement. ‣‣ The “State Guest Dessert Set,” which was served to heads of state that visited Korea, is also popular. ⁍ Jilsiru also sells a variety of Tteok Dessert Sets that were served during various national occasions, such as the inauguration of President Lee Myung-Bak and visits of heads of state from countries all around the world, including U.S. President George Bush.

Front view of Jilsiru Café Tteok sold at Jilsiru Photos

Tteok Sandwich and Ice Maesil Tea Tteok Cake Café Terrace

‣‣ Exit ⑦ of Jongno 3-ga Station on Subway Lines 1 , 3 , and 5 – Walk straight 150m until Directions you see the Institute of Traditional Korean Food on the left ‣‣ Ikseon Parking (110 Ikseon-dong, Jongno-gu, Seoul), 15-car capacity, KRW 2,000 for first 30 min. Parking and KRW 2,000 for each additional 30 min. Production ‣‣ The tteok cakes and tteok desserts that impressed famous figure skater Michelle Kwan and Development the patented tteok that can be kept at room temperature for up to six months are ideal TIP gifts. This place is an ideal addition to gourmet culinary tour itineraries. Nearby ‣‣ Changdeokgung Palace/ Insa-dong/ Samcheong-dong Shoes Street/ Gyeongbokgung Palace Attractions

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- 28 - Overview Family 2_A memorable family trip to Seoul

★ Product characteristics: An exciting family adventure to Seoul ☞ Unique playgrounds in Seoul featured on the hit TV programs ‘Dad, Where Are We Going?” and others, where children gain valuable experiences and play and learn with their families ☞ Cultural experiences that stimulate children’s five senses and enhance their creativity ☞ Special family dinners at unique restaurants

11:00 13:30 15:30 20:00 Experiencing Playing Learning Dining (exhibitions and performances)

Performances and A pleasant dinner with Fun family experiences Interesting and educational in Seoul family activities in Seoul exhibitions offering family at a unique cultural experiences restaurant ◎ Learning gukgung, ◎ The Seoul Children’s ◎ Cultural activities for the ◎ A kids café where traditional Korean archery Museum, where children whole family that help children can have fun are free to explore the ◎ Indoor theme park where develop your imagination while their parents five senses of touch, sight, visitors can meet Pororo smell, taste, and sound and creativity relax in a comfortable up close and personal ◎ A place where children ◎ An art show in which atmosphere ◎ ◎ Seoul’s only large-scale can experience the world drawings move like magic A camping experience of work as a firefighter, in an urban center water park, a great on the stage. The first of flight attendant, doctor, ◎ An experience of place to beat the summer its kind in the world! researcher, and many more healthy Buddhist heat with family ◎ A fun exhibition that gives ◎ A unique experience in temple food prepared a glimpse of the history the dark that gives new behind the design of the with only vegetables Korean flag, as well as insight into the world. ◎ Sweet desserts unique dolls and cell phones to Korea

Route Playing Learning Experiencing Tasting

Seoul Children’s Original Drawing Minimi 6 Pororo Park ⇨ Museum ⇨ Show ⇨ (sashimi restaurant For Babies (theme park) (interactive museum) (drawing performance) and fishing experience)

7 Dibo Village Seoul Animation Center KaBoom Sulbing ⇨ ⇨ ⇨ For Babies (theme park) (animation gallery) (variety show) (traditional Korean dessert)

Namsangol Burida Balwoo Gongyang 8 Kokdu Museum Taekwondo performance (traditional Korean ⇨ ⇨ ⇨ (Buddhist temple (Kokdu exhibition) (Korean martial art For Family archery experience) food) demonstration) Sik Gaek Chon 9 Seoul Grand Park KidZania Seoul 3D Black Art ⇨ ⇨ ⇨ (restaurant from the (amusement park) (job experience theme park) (interactive exhibition) For Children cartoon Sik Gaek)

Modern Design Dialogue in the 10 Sea Lala The Glamping ⇨ Museum ⇨ Dark ⇨ (water park) (camping restaurant) For Children (design history) (interactive exhibition)

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Route 6 1 Playing in Seoul - Pororo Park

2 Learning in Seoul - Seoul Children’s Museum

3 Experiencing in Seoul - Original Drawing Show

4 Dining in Seoul - Minimi

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Seoul Children’s ❶ Pororo Park ⇨ ⇨ Original Drawing Show ⇨ Minimi 6-1 Museum

Place Pororo Park Capacity Approx. 200 people at a time Address Inside Lotte World, 40-1 Jamsil-dong, Songpa-gu, Seoul Manager Ahn Byeong-Ha Phone +82-1661-6371 Closed Website www.pororopark.com (Holidays) Open 7 days a week KRW 10,000 for 2 hours Adults Mon.~Sun. 10:00~20:00 Overview (KRW 500 for each additional 10 min.) Hours KRW 20,000 for 2 hours Children Sat. 10:00~21:00 (KRW 1,000 for each additional 10 min.) Price Babies under Free Reservation By phone 12 months Discount Babies aged 50% Payment Cash and credit card (including credit cards issued 12~18 months discount Method outside Korea) A theme park where children have numerous opportunities to explore the five senses while playing with Pororo and Eddy in Pororo Village ‣‣ A safe and exciting playground where children can enjoy various rides, such as a Description merry-go-round, petit train, bumper cars, and ferris wheel, as well as explore Pororo House and have fun playing with various toys ‣‣ This is an educational place, as children play in a variety of spaces, such as a sandbox room, small theater (3D theater), and ball pit, while learning on-the-go.

Entrance to Pororo Park Inside Pororo Park Ball pit Photos

Pororo and Eddy performance Sandbox room Small train

‣‣ Exit ④ of Jamsil Station on Subway Line 2 - Walk straight 50m - Go to the 3rd basement Directions level of Lotte World – Pororo Park is next to the Ice Rink Parking ‣‣ Public parking on Gyotong Gongwon-gil(10-2 Sincheon-dong, Songpa-gu), 96-car capacity, KRW 500/10 min. ‣‣ Ideal to develop as a tourism product for a fun cultural experience in corporation with Lotte World Adventure and the Lotte World Tower Aquarium Production ‣‣ A unique place where children can play in a safe and enjoyable learning environment, and Development also have their hair cut in the kids hair shop, Petit Beau Beau, in Pororo Park TIP ⁍ Petit Beau Beau is a hair shop for kids, where the children are seated in car-shaped chairs when they get a haircut. It uses only products safe for children. Nearby ‣‣ Lotte Department Store/ Garden Five/ Seokchon Lake/ Jamsil Hangang Park/ COEX Mall Attractions

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❷ Seoul Children’s Pororo Park ⇨ ⇨ Original Drawing Show ⇨ Minimi 6-2 Museum

Place Seoul Children’s Museum Capacity 2500 guests (3B ~ 3F) Address 216 Neungdong-ro, Gwangjin-gu, Seoul Manager Kwak Shin-Suk (02-6450-9542) Phone +82-2-6450-9500 Closed Closed every Monday, New Year’s Website www.seoulchildrensmuseum.org Day, Lunar New Year’s Day, and (Holidays) Overview during the Chuseok Holidays Reservation By phone and on the website Hours 09:00~18:00(closed : 16:00) Payment Cash and credit card (including Individual KRW 4,000 Method credit cards issued outside Korea) Price Languages English(website available in English, Group KRW 3,000 Available Chinese, and Japanese) A cultural complex for children, run by Seoul City, that is designed to allow children to develop their imagination and creativity while playing ‣‣ A place with various themes suitable for children of all ages Floor Guide A space where children can explore the five senses B1 - Atelier, Toddler Workshop, Performance Workshop, Cooking Workshop, Theater Description A place that stimulates children’s curiosity and creativity 1F - Large Block Play, Nature Play, Art Play, Space Play A place that fosters creativity through storytelling 2F - Story Play, Imagination Play, Toddler Playground, Book Lounge A playground that supports children in developing the ability to think and reason 3F - Science Play and Culture Play ‣‣ Convenience facilities: lockers, café, lactation room, family lounge, group lounge

Front view Inside the museum Group lounge Photos

Science Play Play area Large Block Play ‣‣ Exit ➀ of Children’s Grand Park on Subway Line 7 – Walk straight 200m until the main Directions gate of Seoul Children’s Museum ‣‣ Children’s Grand Park parking lot (09:00 ~ 22:00, KRW 900/30 min. for cars, KRW 1,800/30 min. Parking for mid-size vehicles, KRW 2,700/30 min. for buses)

Production ‣‣ Ideal to develop as a “one-day program for cultural experience” for children by incorporating with Development the Seoul Children’s Theater on the 1st basement level TIP ⁍ Seoul Children’s Theater: a performance hall for musicals, puppet shows, and sand animation, and other events for children Nearby ‣‣ Seongsu Handmade Shoes Street/ Ddukseom Resort/ Cheongdam Fashion Street/ Apgujeong Rodeo Street Attractions

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Seoul Children’s ❸ Original Drawing Pororo Park ⇨ ⇨ ⇨ Minimi 6-3 Museum Show

Place Original Drawing Show Capacity 174 seats Address Drawing Show Hall, Kyunghyang Art Hill, 3rd Fl., 22 Jeong-dong, Jung-gu, Seoul Manager Hong Hyeon-Hee Phone +82-70-4070-8336 By phone (070-4070-8336) Hours Mon.~Fri.: 17:00, 20:00 Overview Reservation Sat. and Sun.: 14:00 (children’s drawing show) R Seat KRW 50,000 Individual Payment Cash and credit card Method (including credit cards issued outside Korea) Price S Seat KRW 40,000 Languages Group Please call Available English and Japanese The Original Drawing Show is an art fantasy performance that stimulates children’s creativity. ‣‣ The world’s first art performance in which the whole stage turns into a gigantic canvas and actors “perform” drawings using various art materials, such as paint and charcoal ⁍ A performance that is both educational and fun ⁍ An interactive performance in which the audience participates in the show ⁍ The Original Drawing Show displays not a completed drawing but the process of creating a drawing. ‣‣ Drawing shows for children are held on the weekend (Saturday and Sunday). Description Description Light drawing Dazzling lighting and a powerful performance, resulting in a mysterious drawing revealed in the dark Finger drawing Jackson Pollock-style action painting with music creating a strong background beat Flower drawing Flower drawings created through audience participation Glow-in-the-dark drawing An image of Beauty and the Beast drawn in light Landscape drawing A drawing of a waterfall with water that magically appears to be flowing down into the drawing Marbling drawing Vincent van Gogh’s Sunflowers reinterpreted through marbling and collage techniques Jacques-Louis David’s masterpiece Napoleon Crossing the Alps recreated on a Speed drawing 2m-long canvas

Light drawing Speed drawing Seating plan Photos

Exterior Ticket Box Photo zone

Directions ‣‣ Exit ⑤ of Seodaemun Station on Subway Line 5 – Walk straight roughly 300m ‣‣ Kyunghyang Art Hill parking lot, 40-car capacity, KRW 5,000 / 3 hours for ticket holders Parking ‣‣ The Seoul Museum of History parking lot, up to 8 large buses(free parking for 2 hours for ticket holders)

Production ‣‣ Perfect for family tourists as the performance is suitable for both children and adults Development ‣‣ Ideal to incorporate with other performances held at the Kyunghyang Art Hill, such as Jump TIP and the Ballerina Who Loved a B-Boy, and develop into a cultural experience tourism product

Nearby ‣ Attractions ‣ Seoul Museum of History/ Appenzeller Noble Memorial Museum/ Deoksugung Palace/ Jeongdong-gil

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Seoul Children’s Pororo Park ⇨ ⇨ Original Drawing Show ⇨ ❹ Minimi 6-4 Museum

Place Minimi Capacity 300 seats Address 3-4 Yeongdeungpodong 3-ga, Yeongdeungpo-gu, Seoul Manager Kim Su-Man Phone +82-2-3667-0399

bluemoonsday.wix.com/minimi Closed Closed on Sunday Website (Holidays) Overview By phone Reservation (at least one-day advance reservation required) Hours 17:00~02:00 Sashimi KRW 15,000 ~ 50,000 Payment Cash and credit card (including (including sushi) Method credit cards issued outside Korea) Price Stir-fried dishes KRW 10,000 ~ 20,000 Languages English Soups and stews KRW 15,000 ~ 22,000 Available

The only Japanese restaurant in Seoul that serves fish that the guests catch themselves from the restaurant’s indoor fishing area ‣‣ The restaurant offers its guests the unique opportunity of actually fishing inside the restaurant. ⁍ Fishing gear is available free of charge, but all the fish caught must be consumed in the restaurant. Description ‣‣ The restaurant has a clean and luxurious interior, and has appeared in several commercial films and TV shows and entertainment programs. ‣‣ Minimi is a fusion Japanese restaurant that is ideal for families, couples, and business dinners. ⁍ It has a spacious interior with a VIP room, small partitioned enclosures, and low tables. ⁍ Popular menu items include stir-fried pork with bean sprouts, stir-fried udon with seafood, and assorted sashimi.

Exterior Interior Fishing area Photos

Partitioned enclosures VIP room Low tables

‣‣ Exit ⑤ of Yeongdeungpo Station on Subway Line 1 – Walk straight roughly 200m – Cross Directions the street at the crosswalk and walk toward Yeongdeungporo 50-gil – Walk straight 150m and turn left toward Yeongdeungpo – Walk straight roughly 50m until you see Minimi on the right

‣‣ Parking lot inside the building, free for 2 hours (KRW 500/10 min.) Parking ‣‣ Street parking in front of Jungmaru Park, 34-car capacity, KRW 500/10 min.

Production ‣‣ A unique restaurant where guests can experience fishing and eating the fresh fish they caught Development TIP ‣‣ An ideal restaurant to dine at after shopping at the nearby Yeongdeungpo Time Square Nearby ‣‣ Yeongdeungpo Times Square/ D-Cube City Department Store/ Yeouido Hangang Park/ Sea Lala Water Park Attractions

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Route 7 1 Playing in Seoul - Dibo Village

2 Learning in Seoul - Seoul Animation Center

3 Experiencing in Seoul - KaBoom

4 Dining in Seoul - Sulbing

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❶ Dibo Village ⇨ Seoul Animation Center ⇨ KaBoom ⇨ Sulbing 7-1

Place Dibo Village - Cheonggyecheon Location Capacity Approx. 1000 people Address Lotte Castle Venezia Mega Mall, 1st Basement Fl., 2545 Hwanghak-dong, Jung-gu, Seoul Manager Kim Seung-Eon Phone +82-2-2048-6600 Website www.dibovillage.co.kr Closed Open 7 days a week (closed (Holidays) on New Year’s Day and Chuseok) Overview Reservation By phone (02-2048-6600) Hours 10:00~20:00 Children KRW 16,000(for 2 hours) Cash and credit card Individual Payment (including credit cards issued Method Price Adults KRW 6,000 outside Korea) Group Please call Languages English Available Korea’s largest theme park for children, where children can play with the popular dinosaur character Dibo. ‣‣ At Dibo Village, children can meet the cartoon character Dibo and its friends up close and personal. ⁍ Photo Time: Children can play with Dibo and its friends and pose for a photo shoot with them, in accordance with the timetable ⁍ Parade: Dibo and its friends appear in the Small Theater, where they dance together while music plays ‣‣ A place where children can play, experience, learn, and relax with their parents Description Facilities Art and cooking classes are held, with a new theme every month (reservations Educational class made on a first-come, first-served basis) Dibo Small Theater A variety of performances, including hand washing, robot performance, magic show, bubble show, balloon show, and more Reptile experience Over 20 species of reptiles are on display. Physical exercise Fun physical activities, including exercises and bodily movements that promote growth for young children

Inside the Village Play gym Reptile Experience Hall Photos

Dibo Small Theater Second floor train Café Bennigans ‣‣ Exit ③ of Dongmyo Station on Subway Line 1 – Walk straight 50m and turn right – Walk Directions straight 300m until the entrance to Gate 2 ‣ Parking ‣ Lotte Castle Venezia basement parking lot, 959-car capacity, free parking for 3 hours ‣‣ Public parking on Cheonggye 7-ga, 42-car capacity, KRW 1,000/10 min. Production ‣‣ An ideal place to spend time with children after shopping at the nearby Dongdaemun Shopping Center Development ‣ TIP ‣ A perfect destination for families with children Nearby ‣‣ Cheonggyecheon/Dongmyo Flea Market/Dongdaemun Design Plaza/Sindang-dong Tteokbokki Town Attractions

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❷ Seoul Animation Dibo Village ⇨ ⇨ KaBoom ⇨ Sulbing 7-2 Center

Place Seoul Animation Center Capacity Up to 100 people Address 126 Sopa-ro (Yejang-dong), Jung-gu, Seoul Manager Im Ju-Hye Phone +82-2-3455-8341~2 Website www.ani.seoul.kr Closed Open Tue. ~ Sun. (Holidays) (closed on Monday and holidays) Overview Reservation By phone (02-3455-8314) Hours 09:00~18:00 Character KRW 3,000 Payment Cash and credit card (including Experience Room II (different from program to Method credit cards issued outside Korea) program) Price Adults KRW 7,000 different Seoul Students KRW 6,000 Languages Ani-Cinema from film Available English Children KRW 5,000 to film The Seoul Animation Center presents the world of animation, and shows exciting animations every day all year round. ‣‣ A cultural space where visitors can enjoy, learn, and experience animations with children in a pleasant atmosphere ‣‣ A space for visitors of all ages, from two-year-old babies to elementary school children, as well as adults. Facilities

Seoul Ani-Cinema An animation theater that features long and short animations made in Korea and abroad Description and holds special film festivals An exhibition space that displays various items related to comic books, animations, Exhibition Hall games, and other cultural content Character Experience A place where visitors can create their own stop motion animations with clay figures in five Rooms different colors (less than 50 min.) House of Cartoons A library with a vast collection of animation and comic-related books and films A cultural space and street that stretches from the Seoul Animation Center to Exit 3 of Jaemirang and Jaemi-ro Myeong-dong Station.

Exterior Interior Character Experience RoomⅡ Photos

Seoul Ani-Cinema Jaemi-ro Jamirang

‣‣ Exit ③ of Myeong-dong Station on Subway Line 4 – Walk straight 300m toward the Pacific Directions Hotel - Turn left and walk straight 100m (Jaemi-ro) ‣ Parking lot in front of the Seoul Animation Center, KRW 500/10 min. (free parking for 3 Parking ‣ hours for paid ticket holders) Production ‣‣ Easily accessible via the city tour bus stop directly in front of the building Development TIP ‣‣ Ideal for family tourists as there are many facilities for parents and their children to enjoy together Nearby ‣‣ Jaemirang and Jaemi-ro/ N Seoul Tower/ Myeong-dong Street/ Lotte Department Store - Attractions Main Branch/ Namdaemun Market/ Namsangol Hanok Village

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Seoul Animation Dibo Village ⇨ ⇨ ❸ KaBoom ⇨ Sulbing 7-3 Center

Place Variety Show KaBoom Capacity 317 seats Address Cinecore, 4th Fl., 386 Samil-daero (Gwancheol-dong), Jongno-gu, Seoul Manager O Gyeong-Su Phone +82-2-2637-2777 Website www.showkaboom.com Wed. ~Fri.: 20:00 Overview Hours Reservation By phone (02-2637-2777) Sat. and Sun.: 15:00, 18:00(70 min) R Seat KRW 80,000 Payment Cash and credit card (including Method credit cards issued outside Korea) Price S Seat KRW 60,000 Languages English, Chinese, and Japanese Free Zone KRW 40,000 Available An exciting performance that electrifies audiences through the sheer energy of the performers ‣‣ A variety show with magic, modernized traditional Korean music, B-boy performances, and hologram shows all packed into one ⁍ B.W.B FAM and KHAN&MOON (street dance group), Va Va Voom! (modernized traditional Korean music Description group), PID (black light/laser performance group), and Magic Trunk (storytelling magic show) ‣‣ Audience members filmed in the lobby before the performance are shown in the hologram show, adding to the fun of the performance ‣‣ The 3D sound system in the performance hall allows audience members to enjoy the performance from any position.

Exterior Lobby Photo zone Photos

Photo taken during performance Photo taken during Photo taken during – hologram show performance – Va Va Voom! performance – PID

‣‣ Exit ⑫ of Jonggak Station on Subway Line 1 – Walk about 250m toward Cheonggye 2-ga – Cross the street at the crosswalk and turn right – Walk straight 100m Directions ‣‣ Exit 15 of Jongno 3-ga Station on Subway Lines 1 , 3 , and 5 – Walk straight 300m toward Cheonggye 2-ga - Turn left at the Jongno2-ga intersection - Walk straight100m

Parking ‣‣ Cinecore parking lot on the 1st basement level, 40-car capacity, KRW 1,000/1 hour for ticket holders

Production ‣‣ Recommendable to tourists of all ages, both male and female Development TIP ‣‣ Variety show with a fresh, new style that is ideal for tourists interested in variety entertainment Nearby ‣‣ Jongmyo/ Insa-dong/ Myeong-dong Street/ Cheonggyecheon/ Gwanghwamun Square/ Attractions Deoksugung Palace/ Seoul Citizens Hall

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Seoul Animation Dibo Village ⇨ ⇨ KaBoom ⇨ ❹ Sulbing 7-4 Center

Place Sulbing - Hyehwa Daehangno Branch Capacity 140 seats Address 21 Daehangno 12-gil (Dongsung-dong), Jongno-gu, Seoul Manager Lee Jun-Heon Phone +82-70-7721-5047 Weekdays 11:30~22:20 Website sulbing.com Hours Overview Weekends 11:30~22:10 Sulbing KRW 7,000 ~ 9,000 Payment Cash and credit card Toasted (including credit cards KRW 5,000 ~ 6,000 Method Price Injeolmi issued outside Korea) Languages Traditional KRW 4,800 ~ 6,000 English and Japanese Korean Tea Available

Sweet Injeolmi, a kind of chewy rice cake made only in Korea, is served in delicious harmony with shaved ice and milk. ‣‣ Sulbing is a dessert café that serves various healthy desserts and drinks made with traditional Korean ingredients. ‣‣ Injeolmi Sulbing, the flagship dessert, is a milk bingsu (shaved ice) topped with injeolmi, Description roasted soybean powder, and almonds. ⁍ Popular menu items: Injeolmi Sulbing, Mango Citron Sulbing (seasonal item), Toasted Injeolmi, Honey Butter Bread ⁍ Seasonal menu items: Spring - Strawberry Sulbing, Summer - Mango Sulbing and Blueberry Sulbing, Winter - Injeolmi Sweet Red Bean Porridge and Injeolmi Squash Porridge ‣‣ Thanks to the popularity of its unique bingsu desserts, Sulbing has become a chain of 100 stores nationwide in just one year.

Exterior Counter First floor Photos

Second floor Best menu items Cups and mugs for sale

‣‣ Exit ① of Hyehwa Station on Subway Line 4 – Walk 50m toward McDonald’s – Turn left onto the Directions side street by McDonald’s and walk 100m ‣‣ Parking tower in front of the shop, 10-car capacity, KRW 3,000/hr. Parking ‣‣ Jongmyo bus parking lot (Ineui-dong), up to 10 cars for free Production ‣‣ Recommendable to tourists of all ages who are fond of healthy Korean desserts Development ‣‣ An ideal place to relax after a taking in a performance in Daehangno TIP Nearby ‣‣ Marronnier Park/ Kokdu Museum/ Changdeokgung Palace/ Changgyeonggung Palace/ Attractions Jongmyo/ Daehangno/ Naksan Park

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1 Playing in Seoul Route 8 - Traditional Korean archery experience at Burida

2 Learning in Seoul - Kokdu Museum

3 Experiencing in Seoul

- Namsangol Taekwondo performance

4 Dining in Seoul - Balwoo Gongyang

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❶ Burida, Namsangol Taekwondo a traditional Korean ⇨ Kokdu Museum ⇨ ⇨ Balwoo Gongyang performance 8-1 archery experience

Burida, Place Capacity Up to 20 at a time a traditional Korean archery experience Address Nanji Gukgung Range, 496-114 Sangam-dong, Mapo-gu, Seoul Manager Jeong Yong-Seok Phone +82-2-304-9599 Closed Website www.burida.co.kr Closed on Mon. and Tues. Overview (Holidays) Reservation By phone or online inquiry Hours 10:00~18:00 Cash and credit card Payment General KRW 4,000/20 arrows Method (including credit cards issued Price outside Korea) Languages Free experience KRW 5,000/40 min. Korean and English Available Experience gukgung, traditional Korean archery, while appreciating the beauty of the Hangang River ‣‣ Gukgung: traditional Korean archery that uses the bows and targets ancient Korean used to use ‣‣ Burida was designated as a “Creative Tourism Company” for its gukgung experience tourism product Description by the Korean Tourism Organization in 2013. ‣‣ Learning programs designed for beginners to easily learn and enjoy archery ⁍ The archery learning program gives participants the opportunity to shoot arrows at four targets, set up from 5m to 20m in 5m increments, under the guidance of an expert (takes roughly 20 min. per person).

Gukgung range Gukgung bow People trying gukgung Photos

Targets set up at various People learning gukgung Gukgung experts distances

‣‣ Exit ➂ or ➃ of Gayang Station on Subway Line 9 – Nanji Gukgung Range across the Directions Gayangdaegyo Bridge * Use of cars is recommended as the Nanji Gukgung Range is not easily accessible by public transportation. ‣‣ Nanji Hangang Park parking lot, 545-car capacity, KRW 1,000 for first 30 min. and KRW Parking 200 for each additional 10 min. ‣‣ Ideal for the development of a “traditional Korean sports experience route” by incorporating Production the Namsangol Taekwondo experience Development ‣‣ Also ideal for the development of a leisure activity program along with the camping experience TIP program at the Nanji Camping Site Nearby ‣‣ Nanji Camping Site/ Haneul Park/ Noeul Park/ Hapjeong Café Street/ National Assembly Attractions

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Burida, a traditional Namsangol Taekwondo Korean archery ⇨ ❷ Kokdu Museum ⇨ ⇨ Balwoo Gongyang performance 8-2 experience

Place Kokdu Museum Capacity Up to 25 visitors per docent Address Dongsoong Art Center, 2nd Fl., 1-5 Dongsung-dong, Jongno-gu, Seoul Manager Kim Ye-Seul Phone +82-2-766-3315 Closed Closed every Monday, Lunar New Website www.kokdumuseum.com (Holidays) Year’s Day, and Chuseok Overview Reservation By phone Hours 10:00~18:00 Adults KRW 3,000 Payment Cash and credit card (including Individual 4~19 years old KRW 2,000 Method credit cards issued outside Korea) Price KRW 500 discount Languages English Group /person for groups of 20 or more Available (4-day advance reservation required) A place where visitors are given the opportunity to get a glimpse of Korean life and culture through “Kokdu,” wooden figurines believed to keep the deceased company during their journey after death ‣‣ Kokdu figurines are displayed as works of art and a part of Korea’s traditional cultural heritage. ⁍ Kokdu: a wooden figurine that was placed at traditional funeral biers in order to protect the deceased from evil spirits and appease the dead ⁍ Hosted a touring exhibition in the U.S. in 2007 and in Europe for seven months in 2013 and 2014, Description as well as an exhibition at the headquarters of UNESCO in Paris, France Permanent Kokdus of the Late An exhibition in which visitors get to look into the past lives of Korean people exhibition Joseon Period through the facial expressions, clothing, and body gestures of the Kokdus on display Kokdus’ Journey Special Relics and artifacts displayed during the exhibitions held in through Europe for exhibition Europe from Sept. 2013 to Apr. 2014. 204 Days ‣‣ Various learning programs designed to familiarize children with Kokdus

Exterior Permanent Exhibition Hall Special exhibition ① Photos

Special exhibition ② Children’s learning center Souvenir shop ‣‣ Exit ➀ of Hyehwa Station on Subway Line 4 – Walk straight 100m to the Naksan Garden Directions alley – Go up the hill on the right Parking ‣‣ Naksan Fortress Wall parking lot for buses, open to the public, 615-62, Changsin-dong, Jongno-gu, Seoul ‣‣ Recommendable as a destination for traditional Korean cultural experience programs in Production conjunction with the Kokdurang Hanok in Bukchon Hanok Village Development ⁍ A cultural complex that shows visitors traditional Korean houses in harmony with kokdu, with various TIP kokdu-themed souvenirs and artifacts available at the souvenir shop Nearby ‣ Attractions ‣ Naksan Park/Changgyeonggung Palace/ Gwangjang Market/ Dongdaemun Design Plaza

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Burida, a traditional ➌ Namsangol Korean archery ⇨ Kokdu Museum ⇨ Taekwondo ⇨ Balwoo Gongyang 8-3 experience performance

Place 2014 Traditional Martial Arts Demonstration and Training Address Namsangol Hanok Village, 28 Toegyero 34-gil (Pildong 2-ga), Jung-gu, Seoul Manager Kim Da-Hye Phone +82-2-568-2011 www.taekwonseoul.org 2014.5.3.~11.1 Website (in Korean, English, Chinese, and Japanese) Demonstration (except Aug.) Overview Reservation Online (two-day advance reservation required) Closed No demonstration on Tuesday Traditional Traditional martial 15:00~16:00 martial arts Free arts performance Martial arts demonstration experience Taekwondo Black belt Cadio Basic Taekwondo Black belt Cadio Basic experience 11:00 13:00 16:00 experience KRW 30,000 KRW 30,000 Demonstrations of Taekwondo that promote Korean martial arts ‣‣ Taekwondo performance (Cheonugak Square): a performance consisting of traditional Korean music and dance and a dynamic Taekwondo demonstration ‣‣ Taekwondo performance “Hon (soul)” (Cheonugak Square): authentic Taekwondo incorporated with artistic elements ‣‣ Training programs for foreigners (Pigeumjeong Square): three types of programs available to meet individual needs Classification Program Description Remark Description Basic Taekwondo techniques, such as kicks, Upon completion, all Basic closed hand strikes, board breaking, and Beginner participants receive a self-defense, among others certificate issued by the Cardio Taekwondo with music and dance World Taekwondo An advanced Taekwondo program led by a master Academy and have their Black belt Advanced ranks affiliated with the World Taekwondo Academy (WTA) photo taken as a souvenir.

Entrance to Namsangol Hanok Village Taekwondo demonstration Training program for foreigners ① Photos

Training program for foreigners ② Training program for foreigners ③ Foreigners with their certificates ‣‣ Exit ③ or ④ of Chungmu-ro Station on Subway Lines 3 and 4 – Walk straight 150m between Dongguk Directions University Chungmuro Media Center and Maeil Daily Headquarters ‣‣ Hanok Village parking lot, KRW 250/5 min. for cars, KRW 3,000 for first 60 min. and KRW Parking 500 for each additional 5 min. for buses Production ‣‣ Ideal for tourists from the U.S. and Europe who are interested in Asian martial arts Development ‣‣ Ideal to include as part of a traditional Korean culture experience program, in conjunction TIP with the performances held at Seoul Namsan Traditional Theater Nearby ‣ Namsangol Hanok Village/ Ewha Wall Painting Village/ Myeong-dong Cathedral/ N Seoul Tower Attractions ‣

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Burida, a traditional Namsangol Taekwondo Korean archery ⇨ Kokdu Museum ⇨ ⇨ ➍ performance Balwoo Gongyang 8-4 experience

Place Balwoo Gongyang Capacity 70 seats Address Templestay Information Center, 5th Fl., 56 Ujeongguk-ro, Jongno-gu, Seoul Website www.baru.or.kr Phone +82-2-736-2083 Part 1: 11:40~13:20 Closed Open 7 days a week Lunch Hours Part 2: 13:30~15:00 (Holidays) (closed on New Year’s Day and Chuseok) Overview Dinner 18:00~20:50 Payment Reservation By phone Cash and credit card (including Method credit cards issued outside Korea) Individual KRW 27,500 ~ 77,000 Languages Price English and Japanese Children KRW 10,000 Available (preschooler) A restaurant specializing in Buddhist temple cuisine that is designed to evoke the idea of freedom from all thoughts ‣‣ Balwoo Gongyang is a Buddhist temple food restaurant established to promote Korean Buddhist culture. It serves a variety of healthy Korean vegetarian dishes. ⁍ Balwoo gongyang: this term refers to a meal for Buddhist monks, implying that Buddhist monks should eat in order to cultivate their mind and body Description ‣‣ The restaurant is located on the 5th floor, with 108 steps leading guests up from the first floor to the restaurant. ⁍ In Buddhism, the number “108” is related to the 108 defilements of the mind. ‣‣ All dishes are prepared with fresh, chemical-free vegetables grown near Geumsuam Temple in South Gyeongsang Province. ‣‣ The word “balwoo” refers to the wooden bowl made with zelkova wood and lacquered nine times to keep food fresh for extended periods of time.

Exterior 108 steps leading to the restaurant Interior ① Photos

Interior ② Menu item ① Menu item ②

‣‣ Exit ➂-1 of Jonggak Station on Subway Line 1 – Walk straight 300m straight until Directions the Templestay Information Center on the right ‣‣ Tapgol Park parking lot for buses, free Parking ‣‣ Yeollin Madang parking lot for buses, 76-14 Sejong-ro, Jongno-gu, Seoul, KRW 2,000 for first 60 min. and KRW 350 for each additional 5 min. Production ‣‣ Ideal for foreign visitors who are too busy for a temple stay experience, but are interested Development in tasting Buddhist temple cuisine in conjunction with a visit to Jogyesa Temple TIP ‣‣ Ideal for vegetarian tourists Nearby ‣ Jogye Temple/ City Hall/ Gwanghwamun Square/ Sik Gaek Chon/ Jeong-dong Observatory Attractions ‣

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Route 9 1 Playing in Seoul - Seoul Land

2 Learning in Seoul - KidZania Seoul

3 Experiencing in Seoul - 3D Black Art

4 Dining in Seoul - Sik Gaek Chon

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❶ Seoul Land ⇨ KidZania Seoul ⇨ 33D Black Art ⇨ Sik Gaek Chon 9-1

Place Seoul Land Capacity Unlimited Address 181 Gwangmyeong-ro, Gwacheon, Gyeonggi-do Website www.seoulland.co.kr Closed Open 7 days a week (Holidays) Reservation Online booking Hours 09:30~21:00 (22:00) One-day Pass Overview Classification Day Evening(after 5 pm) Remark Adults KRW 36,000 KRW 30,000 Admission + unlimited number of rides Price Students (13~18 years old) KRW 32,000 KRW 26,000 (excluding experience facilities, coin facilities, seasonal facilities, special Children exhibitions, and performances) (36 months~12 years old) KRW 29,000 KRW 23,000 * Discounts offered to groups of 20 or more (Call 02-509-6274~9) Seoul Land, a paradise for children ‣‣ Korea’s first theme park, receiving over two million annual visitors from home and abroad every year ‣‣ It features nine character-based rides for children, character parades, and photo zones in every corner. ‣‣ The amusement park consists of five unique and fun theme zones. ⁍ World Plaza: features replicas of world-famous architectural structures and sells folk products Description ⁍ Samchulli Hill: features traditional Korean architectural styles, and all facilities have traditional Korean names to express the Korean sensibility ⁍ Tomorrow Land: uses cutting-edge science and technology and the universe as its themes, and is equipped with various future-oriented facilities, such as Korea’s first 5D movie theater, Shot Drop, and Sky X ⁍ Fantasy Land: a space filled with a variety of character-based rides, such as the gigantic Ice Slide, which was completely renovated in 2012 ⁍ Adventure Land: equipped with a variety of adventurous rides, such as the Viking and Water Slide

Entrance to Seoul Land 5D movie theater Character-based rides Photos

Gigantic Ice Slide Kids Land Character parade ‣‣ Exit ② of Grand Park Station on Subway Line 4 – Take the Elephant Train to the Seoul Land entrance Directions ⁍ Elephant Train fare: KRW 1,000 for adults, KRW 800 for students, and KRW 700 for children Parking ‣‣ Seoul Land parking lot, KRW 10,000 a day for cars and KRW 20,000 a day for buses Production ‣‣ The traditional Korean Food Court inside Seoul Land is recommendable as a restaurant for Development TIP foreign visitors interested in Korean food. Nearby ‣‣ Seoul Grand Park/ The National Museum of Modern and Contemporary Art Attractions

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Seoul Land ⇨ ❷ KidZania Seoul ⇨ 3D Black Art ⇨ Sik Gaek Chon 9-2

Place KidZania Seoul Capacity 4,000 visitors per day Address KidZania (inside Jamsil Lotte World), 40-1 Jamsil 3-dong, Songpa-gu, Seoul Manager Song Yeong-Jin Phone +82-2-6900-7333 Website www.kidzania.co.kr Closed Open 7 days a week (Holidays) Weekdays 10:00~15:00 Overview Individual: online booking Part I Reservation Hours Weekends, holidays, 09:30~14:30 Group: online booking or by phone and peak season Part II 15:30~20:30 Adults: KRW 16,000 Payment Cash and credit card Individual Children: KRW 35,000 Method (including credit cards issued outside Korea) Price Group Adults: KRW 11,000 Languages (10 or more) Children: KRW 23,000 Available Korean

Korea’s first career-themed park, with two-third scale recreations of actual workplaces, designed for children to experience the world of work. ‣‣ Created and developed in Mexico, KidZania is now operating in 10 countries around the world, with KidZania Seoul being the largest. ‣ Children get an authentic experience of society by mimicking adult career activities. Description ‣ ⁍ While working here, children earn Kidzos, which allows them to understand the importance of work and the concept of economic activity. ‣‣ Over 50 top-notch companies participate in KidZania to provide children with a realistic and systematic introduction to working life. ⁍ Main vocations: flight attendant, firefighter, news anchor, doctor, chef, reporter, diplomat, etc.

Children working as flight attendants Children acting as announcers Children working as firefighters Photos

Children acting as golfers Children performing as voice actors Children working as water quality researchers ‣‣ Exit ➃ of Jamsil Station on Subway Line 2 – Walk for approx. 5 min. toward Lotte Mart – Turn left Directions toward the outdoor parking lot ‣‣ Lotte World parking lot, free parking for 3 hours for ticket holders, KRW 3,000 for an additional 3 hours Parking on weekdays and KRW 11,200 on weekends and holidays Production ‣‣ Ideal to develop as a one-day destination, in conjunction with Lotte World, for tourists with children Development TIP ‣‣ Perfect for English-speaking tourists from countries without a Kidzania Nearby ‣ Lotte World/ Olympic Park/ COEX Aquarium/ Goto Mall/ Seokchon Lake Attractions ‣

- 47 - Family 2_A memorable family trip to Seoul

Seoul Land ⇨ KidZania Seoul ⇨ ➌ 3D Black Art ⇨ Sik Gaek Chon 9-3

Place 3D Black Art Size Approx. 661m2 Address Sunshine Bldg. 7-8 Fl., 27 Myeongdong 8ga-gil (11-1 Chungmuro 2-ga), Jung-gu, Seoul Manager Park Yeong-Jun (010-5274-0194) Phone +82-2-2201-4568 Closed Website www.3dblackart.co.kr Open 7 days a week Overview (Holidays) Reservation In person or online booking available Hours 10:00~22:00 Adults KRW 15,000 Payment Cash and credit card Individual Children KRW 11,000 Method (including credit cards issued outside Korea) Price Languages Group KRW 3,000 discount English and Chinese Available The world’s first trick-eye art to be transformed through the magic of light ‣‣ Visitors are treated to unique lighting that changes every five minutes, making images appear and disappear. ‣‣ The exhibition entitled “3D Luminous Dark Art” held in Taiwan was visited by 150,000 people in three months. Facilities Description 7th Fl.: Trick-Eye Experience Hall A variety of three-dimensional artworks based on optical illusions are exhibited here. A space for the exhibition of three-dimensional works that emit mysterious light and are 8th Fl.: 3D Black Art Hall exposed to special lighting that changes every five minutes Glow-in-the-dark art A unique space where visitors can make glow-in-the-dark masks (KRW 3,000 each), experience and Lounge scribble on the glow-in-the-dark wall, or just sit back and enjoy a drink

Trick-Eye Experience Hall ① Trick-Eye Experience Hall ② 3D Black Art Hall ① Photos

② ② Glow-in-the-dark art experience 3D Black Art Hall 3D Black Art Hall and Lounge

‣‣ Exit ➇ or ➈ of Myeong-dong Station on Subway Line 4 – Walk straight – Turn left onto Directions the side street by KB Bank - Turn left – Woori Bank Building (7th and 8th floors) ‣‣ Sopa-ro parking lot for buses (25-4 Namchang-dong, Jung-gu, Seoul), 20-car capacity, open Parking to the public free of charge Production ‣‣ Ideal for Taiwanese tourists who missed the exhibition in Taiwan Development ‣‣ Ideal to develop as a tour route along with the Myeong-dong Live Ammunition Shooting Range TIP on the third floor of the same building

Nearby ‣ Attractions ‣ Myeong-dong/ Lotte Department Store/ N Seoul Tower/ Namsangol Hanok Village/ Myeong-dong Cathedral

- 48 - Family 2_A memorable family trip to Seoul

Seoul Land ⇨ KidZania Seoul ⇨ 3D Black Art ⇨ ➍ Sik Gaek Chon 9-4

Place Sik Gaek Chon No. of stores 9 restaurants and 1 coffee shop Address Gran Seoul, 33 Jong-ro, Jongno-gu, Seoul Manager Lee Yeong-Seon Phone +82-2-6261-8150 Overview Website www.sikgaekchon.com Opening hours Differs from store to store (please refer to the website) Cash and credit card Reservation By phone Payment Method (including credit cards issued outside Korea) The ten restaurants selected in the hit comic culinary competition series, Sik Gaek (Le Grand Chef), all in one place ‣‣ Sik Gaek: a comedy series by cartoonist Huh Young-Man, who took culinary trips all across the nation for nine years to prepare for the series Restaurant Description Byeokje Hanu A seolleungtang (ox bone soup) restaurant that prepares seolleongtang by boiling Seolleongtang Cheongmi premium Korean beef, ox head, and ox bone Bonguri Hanjeongsik A restaurant established by a kimchi scholar in 1997 that serves hearty Korean dishes with kimchi Odusan Memilga A restaurant that serves homemade buckwheat noodle dishes Manjokohyang Jokbal A restaurant that offers up premium pigs’ feet served with a special garlic sauce and cabbage Description A restaurant specializing in fish cake made with fish meat ground with other Busanpo Eomuk ingredients in a millstone and matured at low temperatures, a cooking technique that originated in Busan A restaurant that serves rice cooked with 11 different kinds of grains, as well as Mumyeong Sikdang snacks from Daegu and local specialty liquor A restaurant that serves buffet-style meals, and was originally a food truck that Jeonjubapcha travelled from one filming location after another all across the nation Coffine Gurunaru A café where one can relax while enjoying a cup of tea or coffee after a nice meal at Sik Gaek Chon Hanyukgam by A restaurant that serves beef prepared with special beef-aging and cutting techniques Chamnureongso Suhadong A restaurant that dishes out gomtang (beef soup) prepared with beef from Korean cows only

Entrance to Sik Gaek Chon Sik Gaek Chon Dishes served at Bonguri Photos

A dish served at Byeokje Hanu A dish served at Mumyeong A dish served at Suhadong Seolleongtang Cheongmi Sikdang

Directions ‣‣ Exit ➀ of Jonggak Station on Subway Line 1 Parking ‣‣ Donghwa Duty Free Shop parking lot, free of charge Production ‣‣ Recommendable to tourists from Asian nations, including China, Taiwan, Singapore, Malaysia, Development and Japan, as well as European countries that showed much interest in the film Le Grand TIP Chef when it was shown at the 12th Busan International Film Festival Nearby ‣‣ City Hall/ Bosingak/ Cheonggyecheon/ Jonggak Top Cloud/ Seoul Square/ Myeong-dong Attractions

- 49 - Family 2_A memorable family trip to Seoul

Route 10 1 Playing in Seoul - Sea Lala

2 Learning in Seoul

- Modern Design Museum

3 Experiencing in Seoul

- Dialogue in the Dark

4 Dining in Seoul - The Glamping

- 50 - Family 2_A memorable family trip to Seoul

Modern Design ❶ Sea Lala ⇨ ⇨ Dialogue in the Dark ⇨ The Glamping 10-1 Museum

Place Sea Lala Capacity Up to 2,000 people Address SK Leaders View, 1~2 Basement Fl., 164 Mullae-ro (Mullaedong 3-ga) Manager Ju Seon-Hak Phone +82-2-2628-9001

Closed Open 7 days a week Website www.sealala.com (Holidays) By phone (02-2628-9001) or Water Park 10:00~19:00 Reservation Hours Fax (02-2628-9050) Jjimjilbang Open 24 hours a day Overview Classification Weekdays Weekends Day Evening Payment Cash and credit card (including KRW KRW Adults - - Water 22,000 27,000 Method credit cards issued outside Korea) Park KRW KRW Children 17,000 22,000 - - Price Adults - - KRW KRW 7,000 8,000 Languages Jjimjilbang English KRW KRW Available Children - - 6,000 7,000 Group Please call Sea Lala is an indoor water park for families. ‣‣ It consists of various facilities for people of all ages, including the Aqua Kids Land, Running Water Pool, and Beach Pool. ⁍ Aqua Kids Land: slides, a piano keyboard-shaped water fountain, and other facilities for children to enjoy Description ‣‣ The interior is decorated to resemble the Mediterranean Sea around Santorini, Greece, with various cute items added. ‣‣ Jjimjilbangs with various themes are located in the Water Park. ⁍ Includes the Clay Charcoal Sauna, Charcoal Room, Far-infrared Radiation Room, and Ice Room

Ticket booth Water Park Jjimjilbang on the first floor Photos

Water Slide Food Court Slide for toddlers

Directions ‣‣ Exit ④ of Mullae Station on Subway Line 2 – Walk straight 400m ‣‣ Basement parking lot (third basement floor), free parking for 12 hours for Water Park ticket Parking holders, free parking for 7 hours for Jjimjilbang ticket holders ‣‣ Street parking lot by the roads near SK Leaders View, 30-car capacity, KRW 500/10 min. Production ‣‣ A perfect destination for tourists of all ages, both men and women Development ‣‣ Ideal to develop as part of a one-day tour route, in conjunction with the nearby Times TIP Square Mall

Nearby ‣‣ Yeongdeungpo Times Square/ Yeongdeungpo Market/ D-Cube City Department Store/ Attractions Noryangjin Fish Market/ Yeouido Hangang Park

- 51 - Family 2_A memorable family trip to Seoul

❷ Modern Design Sea Lala ⇨ ⇨ Dialogue in the Dark ⇨ The Glamping 10-2 Museum

Place Modern Design Museum Capacity Up to 80 visitors Address 36 Wausanro 30-gil (Changjeon-dong), Mapo-gu, Seoul Manager Kim Se-Eun Phone +82-70-7010-4346 Website www.designmuseum.or.kr Closed Closed every Monday (Holidays) Overview Reservation By phone Hours 10:00~17:30 Adults KRW 5,000 Payment (20 years or older) Cash and credit card Individual Method Children Price (6~19 years old) KRW 4,000 Languages Chinese Discount 20% discount on “Culture Day” (last Wed. of every month) Available A museum that offers a glimpse of the history of modern design in Korea ‣‣ A collection of over 1,600 selected items from various Korean design-related sources, spanning the Korean enlightenment period to the early 2000s, on display in seven halls on two floors ⁍ 2Second floor (Hall 1: The Beginning Period; Hall 2: The Stagnant Period), third floor (Hall 3: The Germinating Period; Hall 4: The Early Period; Hall 5: The Development Period; Hall 6: The Description Advancement Period; Hall 7: The Maturation Period) ⁍ Resources related to the Korean flag, design under Japanese rule, and cutting-edge home appliances ‣‣ Learning program: Making a photo frame with a painting of a barbershop (Oct. 3 ~ 25). ⁍ Every Saturday and Oct. 3 at Gallery Modium for 3 hours, 20~30 people (applications must be submitted via email in advance: [email protected]) ⁍ The fee for the learning program does not include the admission fee. (Please call.)

Exterior Ticket Booth Exhibition Hall 1 Photos

Exhibition Hall 2 Exhibition Hall 4 Exhibition Hall 5

‣ ⑦ 2 – – Directions ‣ Exit of Sinchon Station on Subway Line Village Bus No. 13 Wau Park ‣‣ Exit ⑧ of Sinchon Station on Subway Line 2 – Village Bus No. 8 or 9 - Sanwoollim Theater Company ‣‣ Modern Design Museum parking lot, three-car capacity Parking ‣‣ Sinchon temporary public parking lot (Nogosan-dong), 81-car capacity, KRW 3,000/hr. (KRW 500/5 min. after two hours) Production ‣‣ Routes offering educational experiences for children, and great date routes for couples Development ‣‣ Great for foreign designers or people working in design-related areas who are interested in TIP design in Korea Nearby ‣‣ Wau Park/ Hongik University Art Street/ KT&G Sangsang Madang/ Sinchon Hyundai Department Store & U-FLEX Attractions

- 52 - Family 2_A memorable family trip to Seoul

Modern Design ❸ Dialogue in the Sea Lala ⇨ ⇨ ⇨ The Glamping 10-3 Museum Dark

8people at a time Place Dialogue in the Dark Capacity (35~37 events per day) Address 9th Fl., 8-1 Yeonse-ro (Changcheon-dong), Seodaemun-gu, Seoul Manager Jo Jeong-Hwa Phone +82-2-313-9977 Website www.dialogueinthedark.co.kr Closed Open Tue.~ Sun. (Holidays) (closed on Mon. and holidays) Tue.~Fri.: 12:00~20:30 Overview Reservation One-week in advance by phone (02-313-9977) Hours Sat. and Sun.: 10:00~19:00 (duration: 90 min ., viewers admitted 15 min. before performance begins) Adults KRW 30,000 Payment Cash and credit card (including Students KRW 20,000 Method credit cards issued outside Korea) Price 4 people or KRW 3,000 more discount Languages Group English 20 people or KRW 5,000 Available more discount A unique experience in the dark that was designed to allow guests to explore the unseen ‣‣ First held in Germany in 1998, the exhibition has been held in about 160 cities around the world and attracted over seven million people. ⁍ Children under seven years old are not granted admission. ‣‣ A new-concept composite art that combines an exhibition and a performance in a completely Description dark environment ‣‣ In this unseen world, visitors are forced to realize how much they take their ability to see and the richness of life for granted. * Dialogue in the Dark is slated to move to a new location (71 Bukchon-ro (Gahoe-dong), Jongno-gu, Seoul) at the end of November.

Exterior Entrance Ticket Booth Photos

Souvenir Shop Lobby Exhibition Hall entrance/exit

Directions ‣‣ Exit ③ of Sinchon Station on Subway Line 2 – Walk straight 100m ‣‣ Parking lot behind the building, KRW 2,000/30 min. (KRW 700 for each additional 10 min.) Parking ‣‣ Sinchon temporary public parking lot (Nogosan-dong), 81-car capacity, KRW 3,000/hr. (KRW 500/5 min. after two hours) Production ‣‣ An ideal, and easily accessible, destination for a unique experience in Seoul Development TIP ‣‣ Recommendable to FIT tourists who are looking for healing experiences during their time in Seoul Nearby ‣‣ Sinchon Hyundai Department Store & U-FLEX/ Sinchon Myeongmul Street/ Ewha Womans Attractions University Fashion Street/ Yonsei University Campus/ Hapjeong Café Street

- 53 - Family 2_A memorable family trip to Seoul

Modern Design Sea Lala ⇨ ⇨ Dialogue in the Dark ⇨ ❹ The Glamping 10-4 Museum

Place The Glamping Capacity 200 people Address 5 Itaewonro 17-gil (Itaewon-dong), Yongsan-gu, Seoul Manager Kim Gi-Tae Phone +82-2-792-3189 Website www.theglamping.kr Mon.~Thurs.: 17:00~02:00 One-week advance reservation by phone Hours Fri. and Sat.: 12:00~02:00 Reservation (02-792-3189) Overview (Two to three-week advance reservation by Sun.: 12:00~23:00 phone is required for groups of 20 or more.) A Set (for 2) KRW 38,000 Payment Cash and credit card (including Method credit cards issued outside Korea) Price B set (for 2) KRW 48,000 Languages English C set (for 3) KRW 98,000 Available A high-end, camping-themed family restaurant in an urban center ‣‣ The Glamping is a restaurant in downtown Seoul with a wonderful atmosphere that serves barbequed meats and a variety of international dishes prepared with premium ingredients. ⁍ The word “glamping” is a newly coined term that combines “glamorous” and “camping”. It refers to camping in a comfortable and luxurious atmosphere. Descripti ‣‣ Each floor has a unique interior design. 1F Casual and comfortable chairs and wine-colored weber grills with a capacity of up to 40 people on 2F Grass, a mini pool, colorful camping chairs, open kitchen, and a capacity of up to 70 people BBar, tent (KRW 20,000), outdoor terrace (free for three hours, closed when raining), and a 3F capacity of up to 30 people 4F Tent (KRW 20,000) and outdoor terrace (free for three hours, closed when raining) ‣‣ Romantic outdoor terrace with cozy glamping tents is available (advance reservation required). ⁍ A Time (12:00~15:00) ; B Time (15:20~18:20); C Time (18:40~21:40); D Time (22:00~1:40)

Exterior First floor interior Second floor interior Photos

Bar on the third floor Outdoor terrace on the third floor Tent on the fourth floor ‣‣ Exit ① of Itaewon Station on Subway Line 6 – Walk straight 250m – Turn right in front of Directions Valante and walk straight 20m ‣‣ Itaewon-ro public parking lot, 40-car capacity, KRW 500/10 min. Parking ‣‣ Itaewon Parking for buses, up to 2 buses, free of charge Production Development ‣‣ Ideal for FIT tourists who are interested in real camping but do not have enough time TIP Nearby ‣‣ Itaewon Furniture Street/ Itaewon Land/ Seoul Central Masjid (mosque)/ Leeum Samsung Attractions Museum of Art

- 54 - Special Recommendations

Special 1 2014 Seoul Lantern Festival

Special 2 Interesting stories from every corner of Seoul

Special 3 2014 Seoul Certification Program for High Quality Tour Package

[Seoul Tour+] Itineraries for the Five Senses Info Monthly theme guide

- 55 - 1 2014 Seoul Lantern Festival

Place Cheonggyecheon Capacity Unlimited Address 114 Seorin-dong, Jongno-gu, Seoul Manager Lee Ji-Yun Phone +82-2-3788-0851 Website http://seoullantern.visitseoul.net Period 2014.11.7.~11.23 (17 days) Theme World Heritage Sites in Seoul (Lights on at 17:00, lights out at 23:00) Overview Themed lanterns, local government Seoul Lantern Festival Lantern lanterns, lanterns f Held by Organizing Committee and exhibitions rom abroad, modern lanterns, etc. the Seoul Tourism Organization Major Held/Sponso programs red by Seoul Metropolitan City Hope lanterns on display for Sponsor Cultural Heritage Hands-on Administration and the programs sale, small lantern-making ed by program, paper crafts, etc. Korean National Commission for UNESCO Seoul Lantern Festival ‣‣ Introduction to the Seoul Lantern Festival ⁍ A leading festival held in Seoul, in which tens of thousands of lanterns from all across the nation and all over the world decorate the Cheonggyecheon and light up the nights of Seoul for two weeks every November ⁍ An international cultural event with millions of local and foreign visitors gathering to learn Description about and appreciate the art and culture of the world ‣‣ Significance of the 2014 Seoul Lantern Festival ⁍ Korean tradition and culture in Seoul, which have thrived for over 2,000 years, are highlighted as UNESCO cultural heritages. ⁍ Korean cultural heritage, from the royal court to small local villages in the Joseon period, is reinterpreted through traditional Korean lanterns and lights. ⁍ An occasion to learn about world cultural heritage through lanterns from other nations, including the U.S., China, and Japan

Photos

‣‣ Exit 5 of Gwanghwamun Station on Subway Line 5 (5 min. walk) ‣ Exit 5 of Jonggak Station on Subway Line 1 (3 min. walk) Directions ‣ ‣‣ Exit 2 or 3 of Euljiro Station on Subway Line 2 (6 min. walk) ‣‣ Parking: Korea Press Center and Seoul Finance Center parking lots (paid)

‣‣ Ideal as a part of tour routes for traditional culture experiences, in conjunction with other traditional culture facilities in Jongno (e.g., Gyeongbokgung Palace, and the Seoul Museum of History) Production ‣ Development ‣ A great addition to tour routes for night culture and art experiences, in conjunction with TIP cultural and art spaces in the Seosomun area (e.g., Kyunghyang Art Hill, Seoul Museum of Art, etc.) ‣‣ A perfect destination for tour routes for night-time cultural experiences, in conjunction with the Myeong-dong shopping areas (Lotte and Shinsegye Department Stores, Myeong-dong shops, etc.)

Nearby ‣‣ Seoul City Hall/ Seoul Square/ Cheonggye Square/ Gwanghwamun/ Gyeongbokgung Palace/ Attractions Deoksugung Palace (changing of guard ceremony)/ Seoul Museum of History/ Myeong-dong streets

- 56 -

2 Interesting stories from every corner of Seoul Seoul Storytelling Tourism Project Seoul Storytelling Tourism Project Period March 2013 ~ Location Contact Tel. Email Hangang River, Hanyang Jin Ok-Hyeon +82-2-2133-2816 [email protected] Fortress Wall, Hanseong Baekje Contact Dongdaemun, Hangeul Gaon-gil, Chinese Embassy Street, Itaewon Kim Bo-Gyeong +82-2-2133-2817 [email protected] Other local villages Ham Chang-Mo +82-2-2133-2815 [email protected]

Address [Hangang River] 23 Donggyeoro 8an-gil, Mapo-gu, Seoul (Mangwonjeong) Mangwonjeong Pavilion, used for observing farming and Theme military training activities One day, King Sejong visited this area and sat in this pavilion just before it started to rain. As it was a much-anticipated rain at the time, King Sejong called the pavilion “Huiwujeong (welcome rain pavilion)”. This beautiful place was also used for military training. Later, King Seongjong’s brother, Wolsandaegun, had the Tip From Exit 8 of Hapjeong Station pavilion renovated and renamed it “Mangwonjeong”. He on Subway Line 2, take a walk too came out here to look out over the farmland, watch for roughly 15 minutes toward the soldiers training in the water, and enjoy poetry recitals Hapjeong-dong Community Center with local noblemen. and you will encounter the King Yeongsangun had Mangwonjeon expanded to make restored Mangwonjeong Pavilion. Story it large enough to accommodate over 1,000 people, so he could hold parties there, and all other structures that could be seen were torn down to clear the view from the pavilion. He also renamed it “Suryeojeong”. After Manwonjeong was swept away by a flood in 1685 1925, only traces of it could be found in the neighborhood of the same name, Mangwon-dong. In 1990, Seoul City restored the scenic spot as part of a project to restore cultural and historic ruins, and designated it as Seoul City Monument No. 9. * For more detailed information, please refer to 30 Stories of the Hangang River - A Dialogue with the Hangang River , p. 88.

Address [Hanyang Fortress Wall] 105 Gwanghuidong 2-ga (Gwanghuimun), Jung-gu, Seoul Story Theme Is Gwanghuimun stone powder a “cure-all”?

Take a stroll along the Fortress Wall past Jangchung Stadium and you will come across Gwanghuimun. One of four small gates to Seoul built in the Joseon period (1392-1910), Gwanghuimun was also referred to as “Sigumun,” a name related to the fact that funeral processions regularly passed through the gate during that period. In the Joseon period, it was forbidden to bury the dead within the walls of the capital, which meant that the bodies of the deceased had to be transported somewhere outside of Seoul for burial. It was through either of the two gates, Soeuimun or Gwanghuimun, that the funeral processions usually passed, making them silent witnesses Tip to the vicissitudes of death. In this respect, the name Take a walk about 15m from Exit “Gwanghuimun” is rather ironic as it literally means “bright 3 of Dongdaemun History and Story light”. Culture Park Station on Subway In the past, people believed that nothing was more Line 2 and turn right after the powerful than Gwanghuimun, as it had encountered and intersection. endured numerous evil spirits. They believed that a pinch of stone powder obtained by scraping any of the stones of Gwanghuiman would cure all diseases. Residents of local regions, whenever they heard that someone they knew was planning to travel to Seoul, would ask that person to bring them some stone powder from Gwanghuiman as a favor. The restoration of Gwanghuimun began in 1975, after the designation of Seoul Fortress Wall as a historic site in 1963, and the gate is now completely open to the public after 39 years of restoration work. * For more detailed information, please visit the website: http://www.seoulstory.org/story/album/0/1256

- 57 - 2014 Seoul Certification Program for High Quality Tour Package 3

* Providing promotion, management support and golden incentive to the participating travel agency in order to enhance the satisfaction of foreign tourists who visit Seoul, Korea through developing superior tour package products

Program 2014 Seoul Certification Program for High Quality Tour Package Period March-Dec. 31, 2014 Seoul Tourism Organization Contact Tel. e-mail Supervisor Ko Wui Sung, Chief 82-2-3788-0842 [email protected] Contact Japan Huh Lyn 82-2-3788-8126 [email protected] Great China Region Kim Jeongwon 82-2-3788-0846 [email protected] Southeast Asia, Europe, America Ku Jihye 82-2-3788-0879 [email protected]

‣‣ Purpose

⁍ To promote development of high-quality tour package products that incorporate various cultural experiences in Seoul ⁍ To enhance the satisfaction of foreign tourists who visit Seoul through superior tour package products certified by the Seoul High Quality Tour Package Metropolitan Government Certification Mark

‣‣ Procedure Overview Application Certification Evaluation Promotion Support (on rolling basis)

Application received ‣‣ ‣‣ Promotion and Certification of high-quality tour through Korean partner management support package given after evaluation companies provided

‣‣ To Apply ⁍ Applicants should submit the Program Participation Agreement form to Seoul Tourism Organization through Korean inbound partners

‣‣ Support

Classification Amount (in KRW)

⦁ Total tourists of 500 or more: 4,000,000 won Certified quality tour products Golden ⦁ Total tourists of 1,000 or more: 8,000,000 won Incentive Pre-qualified tour products ⦁ Total tourists of 1,000 or more: 3,000,000 won

Contents ⦁ Seoul certification mark granted Promotion Certified quality tour products ⦁ Joint advertisement of certified products in the support relevant country

Certified quality tour products ⦁ Information on new tour resources to develop Other tour products Pre-qualified tour products

✦ Details of support is subject to change depending on changes in policy of Seoul Metropolitan Government

- 58 - Family 2_A memorable family trip to Seoul

‣‣ Requirements

Category Requirement

⦁ At least a 2-night stay in a 1st class or higher rated hotel in Seoul ⁍ Hanok stay, Innostel, temple stay and Good Stay hotels included Accommo ✦ Accommodations at a 1st class hotel or higher in Gyeonggi -dation or Incheon area during the peak season (Apr.~Oct.) approved ✦ Accommodations in Gyeonggi-do or Gangwon-do area (1 night) approved in the case of winter packages (Dec.~Feb.)

⦁ Subtotal price of two meals of 20,000 won or higher during at least 2 days of stay in Seoul ⁍ Minimum 7,000 won per meal per person Meal ✦ No distinction between lunch and dinner ✦ Meals at restaurants in Seoul or Gyeonggi-do area ✦ Breakfast excluded from evaluation (breakfast at a deluxe hotel recognized once only)

High Contents Quality ⦁ Subtotal of entrance(experience) fees of 30,000 won or higher at 2~3 Tour cultural experience sites in Seoul Product ⁍ Inclusion of one site in Gyeonggi-do or Gangwon-do area approved in Attraction the case of winter packages ✦ Minimum 5,000 won per site per person ✦ Subtotal of entrance(experience) fees of 30,0000 won or higher at 2 or 3 sites

⦁ Tour guide certification required Guide ⁍ Exceptions granted for Southeast Asian tourists (Thailand, Vietnam, Malaysia, Indonesia)

⦁ Staying at least 2 full days in Seoul is required Schedule ⁍ One day's stay refers to a stay of at least 6 hours between 08:00 and 20:00

- 59 - + Information Seoul Tour Itineraries for the Five Senses - Monthly Themes

What are Itinerary Recommendations Gratifying to the Five Senses?

+ ‣‣ Starting with the May issue, it offers "Seoul Tour IItineraries for the Five Senses”: Every month, Introduction 10 itineraries to experience the charms of Seoul (40 different content items) will be created with a new theme and provided as product information customized to your needs. ‣‣ You are asked to make active use of them when planning high-quality Seoul tour products for foreign group tourists.

Month Theme Product Name Contents

Traditional market ⇨ nearby food ⇨ shopping street Shopping 1_Shopping while Sightseeing in Seoul ⇨ early morning market May Shopping Department store/duty-free shop ⇨ nearby food ⇨ Shopping 2_Enjoy Summer Sales outlet ⇨ shopping center

Healing 1_High-End Healing Tour to Keep Body Healing park ⇨ healing therapy ⇨ healing experience and Soul Healthy ⇨ healing restaurant June Healing Religious site ⇨ healing trail ⇨ religious experience Healing 2_Trip to Seoul that Heals the Soul ⇨ healing view

filming location ① ⇨ Restaurants in dramas ① ⇨ Hallyu 1_Catch Up with Hot K-Dramas filming location ② ⇨ Restaurants in dramas ② July Hallyu K-Experience① ⇨ K-Experience② ⇨ K-Experience③ ⇨ Hallyu 2_Dive into the Hottest Trends in Korean Culture K-Dinner

Exhibition/viewing ⇨ beauty shopping ⇨ nearby food Family 1_Mom and Daughter Trip to Seoul ⇨ cultural performance August Family Recreational area/aquarium ⇨ amusement park ⇨ Family 2_Make Family Memories in Seoul restaurant ⇨ performance for families

Challenge 1_Stress Level Down to Zero, Bike ⇨ nearby food ⇨ water sports ⇨ place with a Running Man Experience in Han River, Seoul great view September Challenge Challenge 2_Lose Weight while Having Fun in Unique indoor experience ⇨ hiking ⇨ restaurant ⇨ Exciting Seoul unique outdoor experience

Night Culture 1_TGIF! Nightlife in Seoul Snacks ⇨ indie band ⇨ college-town bar ⇨ club Night October Culture Night Culture 2_Kick up Your Heels Until the Dinner/drinks (1st round) ⇨ dinner/drinks (2nd round) sunrise in Seoul ⇨ singing room/club ⇨ hangover food

Tradition 1_Look Around Seoul with a History Traditional attraction ⇨ restaurant ⇨ modern heritage site of 600 Years ⇨ night tour November Tradition Tradition 2_Experience the Traditions of Seoul Traditional experience ⇨ restaurant ⇨ traditional food with a History of 600 Years experience ⇨ traditional performance

Beauty 1_Secret Beauty Experience to Become Hair and makeup ⇨ nearby food ⇨ beauty shopping Beautiful like Jun Ji Hyun ⇨ photo shoot December Beauty Fitness ⇨ spa ⇨ "wellness" restaurant ⇨ beauty Beauty 2_Turn into Cinderella in Seoul shopping

Unique date ideas ⇨ restaurant and cafe ⇨ Love 1_Make Your Love Come True in Seoul ⇨ January performance great place for a date Love 2015 Festival ⇨ nearby attraction ⇨ restaurant ⇨ great Love 2_Together with Your Sweetheart in Seoul place for a date

- 60 - Seoul Tour+

Itineraries for the Five Senses ­ Family

Date of Publication: August 2014 Publisher: Tourism Marketing Team, Seoul Tourism Organization Editors:

▶ Center Chief Ko Wui-Sung, Chief

T. +82-2-3788-0842 / E. [email protected]

▶ Researcher Jung Yoo-Hyun

T. +82-2-3788-0822 / E. [email protected]

▶ Researcher Gu Su-Jeong

T. +82-2-3788-0878 / E. [email protected]

▶ Researcher Hong Chae-Eun

T. +82-2-3788-0809 / E. [email protected]

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