Fondazione Altagamma

SINCE 1992, ALTAGAMMA GATHERS HIGH-END ITALIAN CULTURAL AND CREATIVE COMPANIES, RECOGNIZED GLOBALLY AS AUTHENTIC AMBASSADORS OF ITALIAN STYLE.

The Altagamma MEMBERS operate in multiple sectors ecosystem that is the most important accelerator among which fashion, design, jewellery, food, of Made in Italy products. hospitality, automotive, yachts, and wellness. Since 2017 the HEADQUARTERS of Fondazione The MISSION of Altagamma is to increase the Altagamma are located in Via Montenapoleone 9, competitiveness of the high-end industry, contributing in Milan, a city that has been for decades to Italy’s economic growth. a catalyst for the development of innovative enterprise throughout ltaly. Its VISION, as an ambassador to the world of the Italian lifestyle, is to be a creative and cultural

Italian Luxury

ALTAGAMMA BUSINESSES PLAY A LEADING ROLE TOTAL WORLDWIDE CONSUMPTION OF LUXURY GOODS: IN A MARKET SEGMENT THAT CONTINUES TO GROW 1.161 BILLION EURO - MARKET SHARE OF ITALIAN BRANDS: 9% ALL OVER THE WORLD. source: Fondazione Algamma / Bain&Company, 2017

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DESIGN FOOD WINES LUXURY GOODS FURNITURE &BEVERAGE &LI QUORS (Billion Euros) (Billion Euros) (Billion Euros) (Billion Euros) Share of Italian Brands: 23% Share of Italian Brands: 30% Share of Italian Brands: 22% Share of Italian Brands: 9%

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Rest of the world Brands

Italian Brands

HOSPITALITY CARS YACHTS (Billion Euros) (Billion Euros) (Billion Euros) Share of Italian Brands: 5% Share of Italian Brands: 1% Share of Italian Brands: 9%

STUDIES AND RESEARCH

Altagamma is the global point of reference when it comes ∙ DIGITAL LUXURY EXPERIENCE: to understanding the luxury market. Every year the the digital behaviour of consumers and online
Foundation carries out 8 research projects together with performances, with MCKINSEY & COMPANY. the most authoritative international partners. Also ∙ ALTAGAMMA RETAIL EVOLUTION: including high-profile panel sessions, the study presenta- the evolution of luxury retail, with EXANE BNP tions have become highly-anticipated events among the PARIBAS. media and the business community. The luxury markets ∙ TAX FREE CONSUMPTION IN are analysed in terms of both supply and demand. THE EUROPEAN UNION: ∙ ALTAGAMMA WORLDWIDE MARKET MONITOR: Tax Free consumption in the European Union, Worldwide Luxury Consumption, with BAIN&CO. with GLOBAL BLUE. ∙ ALTAGAMMA HIGH END DESIGN MONITOR: ∙ ALTAGAMMA CONSENSUS: Worldwide Consumption of High End design forecasts on luxury market trends, carried out by the furniture, with BAIN&CO. Altagamma Foundation. ∙ TRUE GLOBAL LUXURY CONSUMER INSIGHT: ∙ BOATING MARKET INSIGHT: the global luxury consumer, with BOSTON global recreational boating market, with DELOITTE CONSULTING GROUP. ∙ "-5"(".."
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ENTREPRENEURS

Through various forms of counselling and think tanks, Altagamma provides support on these issues and helps business owners, both individually and collectively, to understand the social and economic dynamics of the luxury sector and to refine their business strategies.

MANAGERS

For over a decade Altagamma has worked very closely IN MANAGEMENT IN FOOD AND BEVERAGE with SDA Bocconi University to train managers that shape professionals that are able to balance general are able to manage a world of intangible values in a management techniques and skills with the promotion of symbolic economy, reconciling innovation with the need intangible elements. In September 2015 the MASTER IN to preserve one’s identity. The MASTER IN FASHION, ARTS MANAGEMENT AND ADMINISTRATION kick off, EXPERIENCE & DESIGN MANAGEMENT (MAFED), the in collaboration with several artistic and cultural partners leading course of its type in the world, and the MASTER and institutions.

WORKERS

The legacy of artisanal expertise, passed down is committed in a project focused on the Talent Education, through the generations, is a gift that Italy has a duty including a mapping of both the skills required by to preserve and promote. Manual expertise is the Altagamma companies and the existing educational lifeblood of the Italian luxury industry, a key component programs in schools and companies. in its supply chain. As such, promoting manual labour The goal is the creation of an Altagamma educational is one of Altagamma’s goals. Since 2016 Altagamma, program, specifically focused on the soft skills shared by cooperating with Altagamma Companies HR managers, the different sectors of the High-End industry.

ALTAGAMMA. STRATEGIES FOR ITALIAN EXCELLENCE

In order to contribute in increasing the strategic proposal to further promote the competitiveness of Italian Cultural and excellence of Italian industry, not only a Creative Industry, Altagamma published high-performing industry but also a cultural the book Altagamma. Strategies for Italian ambassador of the Country worldwide. Excellence, that was presented and discussed on May 30th at the Italian Parliament. The book is widely promoted amongst Italian and international Institutions, associations, The book is a collection of valuable articles entrepreneurs and stakeholders: all those by Italian and international contributors, parties who, in various ways, have an active protagonists and experts of the high-end role in the promotion of Italy and its image industry, and it advances Altagamma’s worldwide. 25 YEARS OF ITALIAN EXCELLENCE

In 2017 Altagamma celebrated its 25° anniversary, moving its offices in the very centre of the city and renewing its image identity, with the new logo and the claim “Italian Creativity and Culture”.

In September the “Culture and Creativity” photographic exhibition in Via Montenapoleone gave a glimpse into traditional craftsmanship, aesthetic and product innovation, the relationship with the terroir and Italian lifestyle. Twenty iconic images of the Altagamma Brands composed a multifaceted mosaic on the Italian Cultural and Creativity Industry and showed the different souls of Altagamma.

In the same days, the video mapping project From the Workshop to the Showcase, the Cinema of Arts&Crafts took place: the buildings along Via Montenapoleone turned into giant projection walls on which each night the stories of the Arts and Crafts that have made, and still make, the history of Italy’s world-class manufacturing came to life. The project was part of the MILANO XL program, promoted by the Ministry of Economic Development. ALTAGAMMA. ITALIAN CREATIVITY AND CULTURE

Italy’s high-end companies have a time-honoured with which its member companies continually elective af nity and a virtuous relationship with reinforce their links with Italy’s cultural and artistic the country’s artistic and cultural heritage: they patrimony. Art collections, patronage, sponsorships, are inspired by it, they perpetuate it with products corporate muse-ums and master craftsmanship: that have high levels of cultural content and they Italian Creativity and Culture offers a snapshot of support it with targeted initiatives. Celebrating the extraordinary collective contribution that the its rst 25 years, with this book the Altagamma Altagamma members have made to the country’s Foundation is encapsulating the various projects cultural richness. 2015 PANORAMA: AN IMMERSION INTO THE ITALIAN BEAUTY

In occasion of EXPO2015, Altagamma gave birth the savoir-faire and cultural heritage that ltaly has to Panorama, a 360° video-installation, located created over 3000 years of history. in the innovative Piazza Gae Aulenti in Milan, In 2016 Panorama moved to New York, in Grand that narrates ltalian uniqueness in 15 minutes. Central Terminal, and then to Shanghai, during the Panorama is an extraordinary story of beauty local edition of Salone del Mobile.Milano. and ltalian excellence: highlighting the strong link between nature, culture and craftsmanship, it www.panoramaitaly.org shows how ltalian excellence is well established in ALTAGAMMA. ITALIAN EXPERIENCES

Tourism is a pivotal asset for scenes access to major ltalian experiences connected with ltaly, both in economic and brands. The Experiences aime to the Altagamma companies symbolic terms. In order to present the ltalian brands as tourist include: visits to ateliers, design contribute to enhance high-end destinations in their own right, houses, workshops, company international tourism, in 2107 being these brands recognized headquarters, wine-tasting the Foundation launched the worldwide as icons of excellence, at world-renowned canteens, Altagamma ltalian Experiences, creativity, craftsmanship and meetings with entrepreneurs and offering exclusive behind-the- customer service. The exclusive owners. www.altagammaitalianexperiences.com PREMIO GIOVANI IMPRESE

Consistently with the mission of increasing the The Award was organised in collaboration with Borsa competitive­ness of the Italian Cultural and Creative Italiano, Maserati and SDA Bocconi. Altagamma offers Industry contributing to Italy’s economic and social the winners Free membership in the Honorary Members growth, Altagamma launched the Emerging Brands category and a tailor-made mentoring programme Award -Believing in the future in 2015, aimed to support consisting of a series of meetings organised in member emerging Italian companies in the fashion, jewellery, company sites. design, hotel, food&beverage and automotive sectors, as well as digital businesses that operate in these areas.

2015 NAUTICA ITALIANA ASSOCIATION

The best of ltalian Nautical sector was gathered in a new association, Nautica Italiana, af liated with Altagamma and sharing the some positioning and the speci c focus on the international markets. The association NAUTICA ITALIANA aims to bring together top rms from the entire sector to draw up a strategy for the development of the nautical industry. In May 2017 the rst edition of the Versilia Yachting Rendez Vous took place in Viareggio. A new international event dedicated to the high end yachting and lilestyle industry.

2013 LARTE

A perfect example of an inter-industry synergy and the fusion of the creative industry with the world of art and culture, LARTE is a concept restaurant developed at Altagamma and located in the centre of Milan where each detail is inspired by the crème de la crème of the Italian lifestyle. Under the creative direction of Davide Rampello, Larte is, at the same time, a cafe, chocolate shop, a ‘hosteria’ – in the original sense of a place “that hosts people” - a restaurant and gallery. 2012 MOSTRA ALTAGAMMA ITALIAN CONTEMPORARY EXCELLENCE

In occasione dei vent’anni dalla sua fondazione, Le immagini compongono un mosaico unico, che esalta Altagamma ha realizzato una rappresentazione congiunta “il bello, il buono e il ben fatto” delle imprese italiane di dei valori e dei simboli che caratterizzano l’alto di gamma eccellenza. Il progetto, curato da Cristina Morozzi, italiano all’interno di un format di alto valore culturale ha dato vita ad un volume fotografico, pubblicato da e di forte richiamo. Altagamma Italian Contemporary Rizzoli e Rizzoli International, e ad una mostra itinerante, Excellence è una raccolta di istantanee realizzate da che ha preso il via a dicembre 2012alla Triennale di dieci giovani fotografi italiani di reportage, coordinati Milano ed è proseguita allo Shanghai Italian Center dal dall’agenzia Contrasto, al cui sguardo incondizionato e 29 Aprile 2013. non didascalico è stato affidato il compito di restituirci un punto di vista inedito sull’eccellenza italiana.

2009 “BELLA E POSSIBILE” (SKIRA)

Nel 2009 ha intrapreso un progetto per la valorizzazione 2011 IL SUCCESSO NELLE MANI dell’immagine dell’Italia nel mondo, che è sfociato nella pubblicazione del libro Bella e Possibile, edito da Skira. Un gruppo di studio formato da qualificati professionisti in diversi Fondazione Altagamma si è impegnata in un progetto di che illustra e valorizza il lavoro manuale, in modo da ambiti ha svolto un’analisi sulla percezione dell’immagine valorizzazione del lavoro manuale, chiamato “Il successo invogliare i ragazzi ad imboccare questo percorso. dell’Italia all’estero, esaminando i suoi punti di forza e di nelle mani”, che si rivolge in particolare agli studenti Il video riporta una serie di testimonianze di imprenditori debolezza, e suggerendo le linee guida per una corretta ed delle scuole medie inferiori e ai loro genitori, per invitarli Altagamma (Gianmaria Buccellati, Vittorio Moretti, Ottavio efficace comunicazione e promozione del “brand” Italia. a considerare una carriera tecnico-professionale. Missoni, Carlo Riva) e alcuni talenti di altre adi Bulgari, In collaborazione con il Centro Sperimentale di Federica Giorgi di Gucci, Francesco Rodriquez di Flos) Cinematografia di Milano, è stato realizzato un filmato che hanno basato sull’abilità manuale il loro successo.

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4CPM[BOJ ALTAGAMMA MEMBERSHIP

The Altagamma MEMBERS are businesses positioned at Access to the most authoritative studies on the -th highest end of the market that provide products or industry via the reserved area of the website.

services for people or for the home with a recognised Business support for associate companies by brand at an international level. Their business representing their interests to the competent management and products represent the epitome of the authorities Italian culture and style. The Altagamma PARTNERS are Identification of specific business opportunities. Italian and international businesses or people that have a International networking with Honorary Members close relationship with the luxury industry, that share the and ECCIA principles and goals of the Altagamma Foundation, Relations with entrepreneurs and top managers supporting it in a concrete manner and actively participa­ from the Italian and international luxury sector with ting in all of its activities or in specific projects. group and individual meetings. Membership lees are established according to turnover. Periodic meetings of industry work groups.

New Altagamma businesses are coopted into the Periodic meetings to define collective communications Foundation following recommendations by two or more projects and co-marketing opportunities between members and a subsequent vote by the Board of Directors individual businesses. and during the General Assembly Meeting. The tangible Access to a daily national and international press and intangible ADVANTAGES of membership: review of the luxury industry. Members belong to an elite group of Italian luxury Participation in meetings of the Strategic Council. businesses. Speaker opportunities at Altagamma events Support, on an individual basis, in various areas: tax Visibility through the Foundation's events and regulations, industrial property, selective distribution, communication activities. internet governance, access to markets. MEMBERS

FASHION DESIGN FURNITURE FOOD & WINES HOSPITALITY CARS - MOTORBIKES YACHTS HARD LUXURY OTHERS

Agnona Alessi Agrimontana L’Albereta Alfa Romeo Amico&Co Aurora Acqua Di Parma Alberta Ferretti Alias Allegrini L’Andana Dainese Arcadia Yachts Buccellati Moleskine Bottega Veneta Artemide Baratti & Milano Bauer Hotels Ducati Baglietto Bulgari Sigaro Toscano Brioni B&B Italia Bellavista Bellevue Syrene Ferrari Benetti Chantecler Skira Brunello Cucinelli Bisazza Ca’ Del Bosco Belmond Hotel Splendido Lamborghini Cantiere Delle Marche Pomellato Technogym Corneliani Boffi Calvisius Caviar Bulgari Hotel Milano Maserati Cantieri Navali Vhernier Emilio Pucci Danese Domori Capri Palace Hotel & Spa del Mediterraneo Ermenegildo Zegna Driade Ferrari Trento Cristallo Hotel & Spa Perini Navi Etro Fantini Feudi di San Gregorio Hotel de Russie Riva Fedeli Cashmere Fontanaarte Illycaffè Hotel Principe di Savoia Fendi Giorgetti Livio Felluga Lungarno Collection Gucci Kartell Luce Della Vite Masseria San Domenico Herno Living Divani Masi San Maurizio 1619 Isaia Moroso Mastrojanni Town House Galleria Loro Piana Poltrona Frau Nonino Verdura Resort Max Mara Porro Ornellaia Villa d’Este Rene Caovilla Valcucine Sanpellegrino Salvatore Ferragamo Zanotta Segnana Sergio Rossi Stone Island Tod’s Valentino Versace

PARTNERS

Bain&Company Edelman LaRinascente SIB - Societa’ Italiana Brevetti Boston Consulting Group EY McArthurGlen Simest BonelliErede Fiera Milano Mckinsey&Company Unicredit Borsa Italiana Global Blue Pirelli Value Retail Contactlab J.P. Morgan Robilant Associati Yoox Net-A-Porter Group Deloitte Key2people SDA Bocconi HONORARY MEMBERS

INTERNATIONALS House Of Fraser, GB Rsh, Singapore Antonio Citterio Iguatemi, Brasile Royal College Of Art, GB Claudio Costamagna Al Ostoura, Kuwait Imaco, Russia Rustan Group, Filippine Carlo Cracco Al Rubaiyat, Arabia Saudita Imaginex Holdings, Hong Kong Saks Fifth Avenue, USA Michele De Lucchi Al Tayer Group, EAU Inform Interiors, Canada Sanki Shoji, Giappone Ludovico Einaudi American Express Company, USA Interdesign, Cile Santa Eulalia, Spagna Massimiliano Fuksas Ass. Dimore Storiche Italiane, Italia Interior Design Magazine, USA Sanyo Shokai, Giappone Giorgetto Giugiaro Babochka, Russia Isetan, Giappone Sarika Rodrik, Cile Piero Lissoni Banyan Tree Group, Singapore Jamilco Zao, Russia Selfridges, GB Alessandro Mendini Barneys New York, USA Jhsf, Brasile Space Furniture, Australia Mauro Micheli Bergdorf Goodman, USA Kadewe, Germania Sun Motoyama, Giappone Davide Oldani Beymen Holding, Turchia Kafea, Grecia Takashimaya, Giappone Mario Pedol Bloomingdale, USA Kenzo Tange Associates, Giappone Tate Modern, GB Fulvio Pierangelini Bosco Di Ciliegi, Russia Kurt Geiger, GB Tange, Giappone Michelangelo Pistoletto Brunschwig, Svizzera La Galerie Semaan, Libano The Hour Glass, Singapore Lucrezia Reichlin Carluccio’s, GB Le Bon Marché, Francia The Link, Singapore Stefano Righini Carouzos, Grecia Li&fung, Hong Kong The Oberoi Group, India Niko Romito Central Department Store, Tailandia Lotte Dept. Store, Corea Del Sud The Wadia Group, India Nadia Santini Central Saint Martins College, GB Louis Boston, USA Tianhong, Cina Davide Scabin Chalhoub Group, EAU Lumina Aydinlatma, Turchia Tony Salame Group, Libano Giovanni Zuccon Cii, India Luminaire, USA Uae Trading Establishment, EAU Cinmar Lighting, EAU Mafatlal Luxury, India Verve, India Club 21, Singapore Mahagaya Perdana, Indonesia Villa Moda, Kuwait ALTAGAMMA TERRITORIES Conde’ Nast International, GB Melium, Malesia Visa International, USA Conde’ Nast Publications, USA Mercury Distribution, Russia Wallpaper*, USA MonteNapoleone District Conde’ Nast Verlag, Germania Meubles Et Fonctions, Francia Weinland Ariane Abayan, Germania Consorzio Cortina Turismo Daimaru, Giappone Ministry Of Commerce And Industry, India Yamagiwa, Giappone Consorzio Costa Smeralda David Jones, Australia Mitchells/richards, USA Fondazione Capri Deloudis, Grecia Mitsui, Giappone El Corte Ingles, Spagna Mitsukoshi, Giappone ITALIAN AMBASSADORS Euro Food, GB Mohit Diamonds, India CULTURAL INSTITUTIONS Fashion Club 70, Belgio MoMA, USA Eleonora Abbagnato Ficci, India Neiman Marcus, USA Massimiliano Alajmo La Biennale di Venezia Gruppo Ristoratori Italiani, USA Nordstrom, USA Paola Antonelli Gallerie Degli Uf zi Hang Lung Group , Hong Kong Ogaan Publications, India Piero Bassetti La Triennale di Milano Harrod’s, GB Oger, Olanda Mario Bellini MART Harry Rosen, Canada Paris Gallery, EAU Andrea Berton MAXXI Harvey Nichols, GB Peek&cloppenburg, Germania Andrea Bocelli Pinacoteca di Brera Hearst Magazines, USA Printemps, Francia Massimo Bottura Teatro Alla Scala Hindustan Times, India Rainbow Group, Macao Francesco Cerea