FASHION COUNCIL

The presentation of the collection by the H&M Fellowship designers in The Westin Paris Vendôme, Paris 2 3 COUNCIL GERMANY

Pop Up shop of the FASHION COUNCIL GERMANY at Vogue Fashion’s Night Out in Bikini-Haus, 4 5 FASHION COUNCIL GERMANY

FASHION NETWORK creation is value of industry, fashion designers and start-ups

MENTORING with branch experts

COORDINATION of trade fairs and event appointments LOBBY for German fashion in politics, the economy and culture POSITION German fashion as a cultural and economic commodity

PRESENTATION of German fashion and designers in the international market

SUPPORT of young designers

MEDIATOR between politics, media, culture and industry

6 7 FASHION COUNCIL GERMANY | PREFACE

Fashion as a twice yearly show event is nice, but, fashion 365 days a year, enriching our everyday culture is even better.

That’s exactly our issue: with the Fashion Council Germany we want to raise awareness by making in and from Germany a matter of fact. Something that broadens our horizons just like a thrilling novel, exciting book or a fine painting.

A positive development is already noticeable. Young and exciting talents are being recognised and supported, their designs are being bought - that being the main goals, but, it is not enough.

CHRISTIANE ARP

President of the Fashion Council Germany & Editor in Chief of the German Vogue

Christiane Arp with Karen Jessen from Benu Berlin 8 9 FASHION COUNCIL GERMANY

THE 1 2 FASHION EDUCATION BUSINESS

The advanced training for designers and young The importance of economics is emphasised designers is a central issue of the FASHION as a central point by the FASHION COUNCIL COUNCIL COUNCIL GERMANY. For example by mentoring, GERMANY. Fashion companies will be supported, coaching, advanced training, presentations and particularly in the economic field, through network workshops with expert panels. management, support in shows, finding investors, GERMANY retail projects and staff recruitment. AND ITS FOUR PILLARS

The FASHION COUNCIL GERMANY was founded in 2015. It is 3 4 a special interest group for German fashion. The objective is to promote and establish German fashion as a cultural and economic asset as it is normal in countries such as United AWARE- FASHION Kingdom and France. NESS TECH This is achieved through specific support for young German

talent with a joint management of national activities, streng- German fashion must acquire a stronger position Modern technology is not only reserved for the thening the awareness of German design at home and abroad. as an important cultural commodity. Fashion and traditional industrial branches, but also has a designers will be better positioned nationally and wide range of uses in the fashion industry, such as The awareness of German fashion and German designers has internationally through increased press, publicity fibre studies (trials) networking in technology and to be improved. National industry has to be interconnected with and lobby work. textile, printing techniques along with the use of German fashion designers and start-ups. The FASHION COUNCIL digital presence. GERMANY is the point of contact for German fashion design with the responsibility of the political, media, cultural and industrial lobby work.

10 11 FASHION COUNCIL GERMANY

[SOFT & RAW] FASHION MOVES BERLIN PHOTOGRAPHER: AXL JANSEN | STYLIST: NICOLE SCHNEIDER/NINA KLEIN

Shirt and pants: Agnes Nordenholz Shoes: William Fan 12 13 FASHION COUNCIL GERMANY

Dress: I’VR Isabel Vollrath Bag: Stiebich & Rieth Earrings & shoes: William Fan Blouse: Odeeh 14 15 FASHION COUNCIL GERMANY

Dress: William Fan 16 17 FASHION COUNCIL GERMANY

Earrings: MalaikaRaiss Patent leather coat & blouse: MalaikaRaiss

Shirt-blouse, pants & coat: Odeeh Earring: MalaikaRaiss 18 19 FASHION COUNCIL GERMANY

Dress: Rianna + Nina Slippers: William Fan 20 21 FASHION COUNCIL GERMANY

Dress: Steinrohner Patent leather coat, dress & earring: MalaikaRaiss Slippers: William Fan Slippers: Damir Doma 22 23 FASHION COUNCIL GERMANY

Dress: Working Title Dress: Horror Vacui Slippers: William Fan Earring: MalaikaRaiss 24 25 FASHION COUNCIL GERMANY

Longsleeve, sweatervest, pants & boots: Damir Doma 26 27 FASHION COUNCIL GERMANY

Earring: MalaikaRaiss

Photographer: Axl Jansen

Stylist: Nicole Schneider/Nina Klein

Hair & Make-up: Linda Sigg/Nina Klein

Photo assistant: Ramona Razaghmanesh

Hair & Make-up assistant: Jane Jakobi

Model: Marta Gawron/MD Management

Casting: Dominik Wimmer

Dress: Rianna + Nina Earring: MalaikaRaiss 28 29 FASHION COUNCIL GERMANY | EDUCATION

The past years have shown that designers were not prepared for the challenges involved in the fashion industry. It is easy to found a label, but immense talent and the dream of making it ONLY EVERY TENTH to the top are in most cases not enough. That is why FASHION COUNCIL GERMANY’s goal is to support chosen designers in the areas necessary to achieve a long term and lasting FASHION LABEL success. The following programmes, projects and procedures are now, and in the future being SURVIVES THE offered in the section Education. 01 FELLOWSHIP There presently is a fellowship programme with the partner H&M. A mentoring programme focusing The FELLOWSHIP programme supports a on sustainability is ongoing with the BERLIN FIRST TWO YEARS. cooperation between companies and young Senate. The expansion of present programmes and designers. Chosen designers with a degree and a realisation of new programmes being planned need previously founded label receive coaching in the the support of members, partners and politics. areas of design, collection management, sourcing and marketing. A central point of the programme is a close guidance of personal and professional development through a mentor from a renowned textile company. (Application required)

02 MENTORING Over a period of twelve months young designers will be prepared for the specific business challenges through a MENTORING programme with experienced coaches. The programme is specifically designed for each individual designer with workshops in chosen themes.

03 YOUNG TALENT The YOUNG TALENT scholarship offers young design students, who after the first semester when showing special achievements and commitment on their part, will receive monthly financial assistance and a study related mentoring.

04 DESIGN CENTRE A fashion house as a centre where designers exchange ideas, visit workshops, make use of rooms and resources is one of the large and long term goals of the FASHION COUNCIL GERMANY. The design centre offers facilities for research and acquainting oneself with other disciplines. (Public)

Sustainability- Workshop in Berlin 30 31 FASHION COUNCIL GERMANY | BUSINESS

A successful designer business must be well prepared in various areas such as logistics, law, staff and production. It is not enough to just sell a collection, it must be run economically THE DAYS OF THE and at a profit.

This is where FCG offers support in the areas of active business with future plans for the BUSINESS MODEL following programmes, projects and courses of action.

01 EXPERT SUMMIT 06 TRADE FAIR PRESENCE »TRAIL & ERROR” A two to three day annual event where top class The FCG enables designers to participate in speakers will lecture on relevant fashion trade important trade fairs in Berlin, New York, Paris, topics. (also open to non-members) Workshops Milan or Copenhagen. ( Application required) with experts and recruitment sessions complete the summit. (Members and invited guests only) ARE OVER. 08 POP-UP 02 BUSINESS COACHING FCG initiated and curated pop-up spaces in Germany and abroad offering German fashion companies, in In this programme experts give guidance not only particular young fashion designers, the opportunity in the creative process but also in other relevant to present their collection to a much wider public. themes such as founding a company, with legal, tax (Members and mentees only) and financial advice additionally trademark law and human resources management. (Application required) 09 DATABANK 03 PRODUCTION A permanent current databank consisting of customer listings and contacts is available to all A crucial factor in the quality of a collection is the members also with external excess. (Members only) choice of the manufacturing facility. Here, FCG supports with manufacturing contacts, experience, negotiation support and pricing. 09 LOOK BOOK

The production of young designer’s LOOK BOOKS 04 NETWORKING is supported by experts from FCG. For this purpose models, photographers, stylists, hair and make-up The main emphasis of networking is uniting, artists, locations and travel costs will be made connecting and mediating. For example, FCG will available. (Application required) organise at regular intervals so-called ‘fireside chats’ where experts, members and partners can discuss current topics. (Members and invited guests The programmes and campaign networking, only) trade fair presence and pop-up have already been successfully put into practice. The extension and 05 SHOWROOM realisation of existing programmes are planned and need the support of members, partners and politics. A further goal is to establish multi brand showroom space in physical and digital form. The FCG will provide premises/rooms and necessary infrastructure, promote the showroom and collection and manage appointments. The actual sale of the collection will lie solely in the hands of the fashion company. (Application required)

POP-UP SHOP AT BIKINI BERLIN 32 33 FASHION COUNCIL GERMANY | AWARENESS

Fashion has virtually no place in the German political and economic landscape, IN PARIS FASHION if at all, as an exotic outsider. And yet the German company had in 2015 the same turnover as Chanel, Prada and Dior together. The FCG have taken it upon themselves to ensure that fashion becomes just as important in politics, economics and general public MEANS CULTURAL with a presence that the branch deserves. FCG presently supports here in the sector AWARENESS and in the future with the following ASSET AND ECONOMIC programmes, projects and actions. 01 GERMAN FASHION AWARD 05 INTERNATIONAL ROADSHOW The German Fashion Award honours brands, The German embassies, international institutes and POWER... AND WITH US? designers and companies in various categories other facilities are hosting a dinner or a reception (retail design, collections, e-commerce, sustainable during international fashion weeks in honour of development, and many more) and especially German designers and to promote German design encourages young people to extend their activities and fashion during an attention-grabbing time. with prizes and earmarked funding. (Invited guests, (Invited guests, designer selection) winners selected by a jury)

02 MEDIA WORK 06 DELEGATION TRIPS The organising of workshops, speeches and tours to FCG supports an incentive scheme in cooperation international locations with designers and opinion with national and international agencies, but also leaders cater to the action groups interactive focusing on young fashion companies in the initial support. At the same time it is of keen interest stages with active press work. (Current FCG work) to invite an international delegation (press, retail trade, influencers and opinion leaders) to Germany directing the attention to the trade fair organisers, 03 STAGE young designers, fashion labels and showrooms. With a show package from FCG, young and promising designers are given the opportunity to present their collections nationally and 07 LOBBY WORK internationally at shows or modern forms of To achieve a political voice it is necessary to presentation. (Application required) communicate the positioning of the fashion and design issue within state government, federal government and European Union. Countries such 04 EXCHANGE PROGRAMME as , Denmark and France, where The exchange between international fashion councils fashion is already strengthened through politics and should be assisted and extended. Hand in hand communication is the concept on which FCG orient national and international designers can make their themselves to supporting German fashion. (Ongoing presentation during the Berlin . Vice FCG work) versa the international councils will give support to designers from Germany in a similar way. (Invited The programmes LOBBY WORK and MEDIA WORK guests, selected designers) have already been successfully realised. Support from members, partners and politics will be needed for the expansion of present and future programmes.

Opening of the with Brigitte Zypries, federal Minister of Economics and Energy at the PREMIUM 34 35 FASHION COUNCIL GERMANY | FASHION TECH

The technological progress in all areas is rapid and paradigm change is already on the agenda. It is also important for the fashion industry to keep up HOW CAN IT BE THAT with the times, paving the way for technical innovation. It is not only the implementation of new technology and techniques but also with a impeccable online and social media STAR TREK FROM presence. The FCG supports in the area FASHION TECH with active and future programmes for 50 YEARS AGO IS technological progress and constant expansion of know how within the branch. FURTHER ADVANCED 01 MATERIAL 04 ECOMMERCE Intelligent and innovative fibres are no longer an A personal online shop or sales through an online exotic fringe of the fashion industry. It should be order company enable a label to offer the made possible for young designers to work with newest collection to their customers through an modern fabrics and at the same time researching easy and inexpensive way, simultaneously raising THAN WE ARE TODAY? together with the manufacturers. their online presence. This programme should allow (Application required) young designers to familiarise themselves with the various e-commerce techniques allowing them to incorporate it in their digital presentation. 02 TECHNOLOGY AND 3D PRINTING The conception design and visualisation with help 05 RESEARCH from technical programmes is replacing the manual methods. It is not only the use of sketching and Modern, up to date and trend-oriented clothing is graphic programmes but also the use of modern essential for the success of a collection. A major 3D printing. FCG want to make it possible for young issue for FCG is the limitless access to trend labels to access such technology. research portals. (Application required)

03 DIGITAL PRESENCE & The execution of new programmes is being planned and requires the support of members, partners and SOCIAL MEDIA politics. A company’s online presence in this digital age is more important than ever before. An aesthetic, attractive and user-friendly website combined with a clean social media channel is indispensable for the digital presence and operating range of a label. Experienced web designers and social media experts help designers set-up a flawless online presentation.

Material innovations are being tested 36 37 FASHION COUNCIL GERMANY

FCG Fireside Dinner Chat : Sung-Joo Kim | Steering Committee Fashion Council Germany & CEO & CVO MCM, Christiane Arp | President of the Fashion Council Germany & Chief Editor of Vogue and Anita Tillmann | Member of the board Fashion Council Germany & Managing Partner Premium Exhibitions GmbH 38 39 FASHION COUNCIL GERMANY

FCG FASHION HAB presented by Mercedes-Benz showcases the Damir Doma Autumn/Winter 18/19 at the am Berghain 40 41 FASHION COUNCIL GERMANY

FCG Showroom @ Workshop Space at BIKINI BERLIN 42 43 FASHION COUNCIL GERMANY

GERMAN FASHION X LONDON FASHION WEEK @ German Embassy in London 44 45 FASHION COUNCIL GERMANY | INTERVIEW

such cooperations, you can reach an entirely different What do you personally think of Berlin fashion? GALLERY WEEKEND: audience and draw their attention to König Gallery. There are several labels which I like. I admire Kostas Murkudis and of course Lala Berlin - the designer Leyla WORLDS FULL OF Fashion and art does inspire each another. Galleries design Piedayesch is a good friend. I also like Sucuk und Bratwurst, fashionable items and fashion labels seek the closeness to also the magazine fashion collection ‘032c”. art and artists. During the Gallery Weekend, the fashion UNIQUENESS designer William Fan opened his boutique and not as Do you occasionally wear German fashion? it would have been expected during the Fashion Week. I wear the things that people send to me (laughs). In that Interview with Johann König Last year, also during the Gallery Weekend, there was an respect I’m half an influencer! I’m mostly given sneakers. exhibition in the Odeeh Flagship Store. At trade fairs I wear a , I have a few from Jil Sander in Art and fashion are two disciplines which mutually inspire We also had a from Yohji Yamamoto during my wardrobe. In summer I wore my Documenta T-shirt. each other. Johann König knows that, his Berlin König the Gallery Weekend! There are certainly common Gallery is a perfect example. Founded in 2002, representing cultural visions between both disciplines. The designer There are two versions of the Documenta t shirt from 38 artists at the moment, with names such as Norbert J.W. Anderson is greatly inspired by artists, also Miuccia König Souvenir and Juergen Teller: one shows a revealing Bisky, Katharina Große or Anselm Reyle. There is always a Prada, who is also a true expert and passionate collector. picture portrait of you and the other a photo of the actor large rush when a new exhibition opens in the impressive Just recently, the luxury group Kering had an event in our Lars Eidinger. rooms of the former St. Agnes church in Berlin Kreuzberg. rooms. Although luxury is a word that no one likes to use. I only wore the Lars Eidinger. An event at the König gallery? A social must. The segment is about a world full of uniqueness, just as in art. Both address the same clientele. What about him? It’s not only collectors and art experts – young fashion affine What do you think, of course he did too! (laughs even louder) guests, who are usually only seen at fashion events, are also Regarding luxury enterprises: they are classed as the among the visitors of the Johann König Gallery. For some art patrons of the century. Many fashion brands award Tell us, in your opinion, what will be a must during the time now even, fashion items have evolved in the creative generous prizes to young artists. Gallery Weekend. space as ‘König souvenirs’. Reason enough for the FCG to Of course, one adorns oneself with such a prize with an Apart from Claudia Comte we’re showing works from ask the gallerist for a talk. What could be a better time for aura of art, which promises meaningful content – and the Belgian Popart artist Evelyne Axell, fashion lovers such an occasion as the oncoming Gallery weekend- the fashion craves significance. I think that the support has to will like her. Otherwise, two exciting artists, Alicia Kwade Berlin Fashion Week in the Art World. do with the fact that just every designer who is close to the and Jorinde de Voigt, can be seen in Villa Schönlingen in art world only wants to give something back, though. Potsdam. Our Gallery Weekend’s image is of strong women. Mr. König, you run, without a doubt, the coolest gallery * König Souvenir are at the moment looking for a Creative Director. Applications to lena@ in Germany, which is well known beyond the boundaries Back to Berlin: the concept of art in and out of the capital koeniggalerie.com of the art world. You are classified as a star in the Berlin works very well. Why does fashion still have such a difficult fashion and creative scene. Lukas Gansterer Fofo: standing here in Germany? You said that. But, it is true, the König Gallery does have a I don’t understand that either. I’m no expert in fashion popular standing. Even young people visit, which is unusual concerns. Perhaps the designers lack the self-confidence for a gallery. This is very pleasing. I have always felt it is gallery. That is of course to interact with fashion, allowing a and appreciation towards what is happening here. Perhaps important to not only attract the buying circle, but also to person to have the chance to express their personality with Berlin’s development to a fashion location is simply a long- thrill a larger section of the population. their clothing and accessories. term project. Berlin is a relatively young city - a lot can still happen. How do you do that? Can you give an example? We work very interdisciplinary in the gallery, to help take the At the moment, there is a cap from the artist Monica What could the fashion scene learn from the art branch? initial fear of ‘elite’ art from the visitor in various ways. For Bonvicini with the word ‘guilt’ on it. It is, in principle, the That’s difficult to say. After the Berlin wall fell, creative example, we’re throwing a party with the Dandy successor of the ‘make America great again’ baseball cap. minds were thankful for Berlin. Countless artists were Diary at the Gallery Weekend, there will be performances In this sense, the artist wants to cynically encourage the attracted by the low rents and the hedonistic club culture, and music in our rooms. In addition, since last year we Trump voter to buy it - the cap stands for a political stance, there was plenty of room and freedom for ideas. The city have the König Souvenir. At the Gallery Weekend we will which Bonvicini also represents in her artwork. We want to has produced many famous artists such as Alicja Kwade be showing works from Claudia Comte, in line with this we make a statement with all our souvenirs. or Monica Bonvicini, and of course many galleries began to have designed together with her leggings with a tree trunk do business here. It’s somewhat more difficult for fashion. print which also can be found in her artistic pieces. There were also befitting comments on Brexit from König They may profit from this creative matrix. But, the difference Souvenir. in comparison to art is, that the production of fashion is What exactly is ‘König Souvenir‘? For Brexit, there was a European flag hooded pullover, mostly elsewhere - perhaps the professionalization in the König Souvenir is a way of making it possible for our visitors where one star was missing. The hoodie was extremely branch is limping behind here. to participate in our gallery without having to invest in a popular, especially in London, where we have recently piece of art. We design products together with artists who opened a branch. Last summer, we also had a towel with a That’s one of the reasons why FCG was founded - the exhibit here. However, with these items we are not selling print of a homoerotic painting from the artist Norbert Bisky. association wants to promote and professionalize design ‘artistic works’, the souvenirs are creative items, but also The idea was to indirectly demonstrate against assaults on “Made in Germany “nationally and internationally. represent themselves. homosexuals at outdoor pools. That’s an important initiative and you can already see how it helps the external perception. It is very important to have So, a fashion and design line. You have already cooperated with the fashion labels MCM forces working together. Infrastructure and especially The idea is basically to sell souvenirs making it possible for and Lala Berlin. networks are essential, together you are stronger. the visitors to identify the experience of their visit beyond the Interestingly there, other than the creative exchange with

46 47 FASHION COUNCIL GERMANY | INTERVIEW

»IN FASHION ONE MUST THINK INTERNATIONALLY.« Interview with Markus Lupfer

In the London fashion scene, How are you perceived in London? Markus Lupfer is a German Am I a German designer in London? I don’t know what institution - and extremely I am. Maybe that’s not so important, but the German successful with his label. The background exists. There is something of a German designer grew up in Allgäu element in my fashion. I often have the feeling that I’m and after his initial studies in ‘cleaner’ than other designers here in wild London. My Trier he continued to study at fashion isn’t too symbolic, in return well-tailored, well the University of Westminster, made, well handled. where, in 1997, he graduated with a first-class honors Where is your fashion more successful? degree. His final collection was Germany is a difficult market for us, sometimes we sell featured in the British Vogue more, sometimes less. I can’t really explain why. Apart and immediately bought by the trendy London boutique from that, England is important for us, more than likely Koh Samui – the collection sold out within two weeks. because we are so present here. Otherwise we’re doing Since then, Lupfer has lived and worked in the city at the You have just shown your autumn/winter collection And that’s getting even better in Germany. well in South Korea and China. And the Middle East. Thames, having built an international reputation there. In 2018/19 at the London Fashion Week. What was it about? Times are different now, things are also changing through 2019, his label will celebrate its 20th anniversary. It’s half In this season, I have designed a world full of favorite pieces. social media. When I started out 20 years ago, international Is there anything German that you miss here in London? an eternity for a label that has no large company backing it. It was about fashionable treasures, the ones that you want success while living in Germany would’ve been much more Definitely the food. Of course, the Swabian kitchen, to keep forever and ever, because they are so special. There difficult. Schäufele or cheese noodles. These dishes are extremely The mid-forties designer with the British accent has are lots of checks, cuddly plush fabric for jackets and coats, difficult to find here. My mother gave me a noodle grater made it far with his fashion style, which is similar to his sparkling, embroidered and sequined fabrics, a few flower I imagine, long term a great deal will happen with the Fashion for my kitchen. I could actually make them myself, but it’s character: cheerful, casual, creative and even playful. Over appliqués. My lips also can’t be left out. Council Germany. I have always said I couldn’t understand just not the same. the years neither the designer nor his collections have lost why there wasn’t such a thing in Germany. That’s why I’m so their youthful esprit, although, in addition to his two main The brand name Markus Lupfer is almost 20 years old. happy that at the moment the establishing of the Council is collections, which are presented at the London Fashion From the very beginning it was built up here in London. Did being worked on under the presidency of Christiane Arp. It Week, he also designs a resort and pre- autumn collection. you ever want to leave? is an important institution and helps to make international In the beginning I came to London to further my studies but publicity. There hasn’t been such a large commitment up Lupfer has built a true fan club with his trendy and quickly fell in love with the city. The atmosphere, the people until now. humorous, commercially successful, . His - I thoroughly enjoyed it all. Everyone was so creative. trademark is almost an icon of the present fashion: the Through my studies I gained many friends, who were either Did you see the group presentations? signature lips can be found on striped pullovers or white in the fashion, design, music or architecture business. I passed through and found it really fantastic. I also like T-shirts, studded with sparkling rhinestones. His coquette the format – so many different designers each having the and often surreal designs, his use of colorful patterns Do you hear anything about German fashion while living in possibility to present their looks. I didn’t realize the German and prints, embroidered or refined fabrics and graphic London? fashion scene was so diverse. embellishments have won him customers such as Beyoncé, Up until now, not much, I’m so involved in the London Rihanna, Cara Delevingne and Olivia Palermo. fashion week and also busy working intensively on my Don’t you normally come into contact with the German own collection, so that I very often miss what is happening fashion scene? Fashion Council Germany met the designer in his adopted in German fashion. I am all the more pleased with the Actually not, no. I have built my complete private and country at the fashion event in the German Embassy during designer presentation at the German Embassy in London. working life here in London. Through my studies I have the course of the London fashion week and spoke to him International publicity for young designers is really actually personally acquired a little of the English mentality. about his life in London and the chances of German fashion. important. One must think internationally in the fashion I’m a bit German and a bit English. business.

48 49 Standort Deutschland

Deutsche & internationale FASHION COUNCIL GERMANY | TARGET GROUPS Textil-Industrie Deutsche & internationale Mode-Unternehmen und -Labels WHO WE ARE Presse MentorInnen ADDRESSING Mitglieder PartnerInnen Mentees

50 51 FASHION COUNCIL GERMANY | ORGA

MEMBERS PRESIDIUM The members of FCG do not just profit from the various programmes they contribute to and develop The Presidium advises and represents the FCG them further. The members are as diverse as the with strategic and content-related themes. German fashion branch itself. Among designers, large fashion companies, retailers, stylists, sales and PR agencies, journalists and fashion conscious companies who are also represented. ROJECT , P S A ES N M D M A A C R T I G O O A comprehensive range of N R programmes,projects and actions S in four topics are the tools of the P FCG which are continually being developed. BOARD FCG is managed by the Board which comprises of the M Where many programmes of chairman as well as a deputy Chairman. the FCG for the fashion industry S E are generalised, specific ones are developed for the mentees. E N Selected young designers are supported and encouraged by H T experienced mentors and coaches. C E E A S O , C M D E A N N T S PARTNER O R Partners from business fashion, press and politics enable FCG to promote and develop their large variety of programmes supporting the German fashion OPERATIONS industry and the development of a powerful national An operations team is answerable for the and international network. implementation of the programmes, projects and actions as well as all further activities of the FCG.

52 53 FASHION COUNCIL GERMANY | THE VOICES

01 Anita Tillmann 07 David Fischer 01 02 03 Board member Fashion Council Germany and Presidium Fashion Council Germany and managing partner Premium Exhibitions GmbH CEO & publisher Highsnobiety »The combination of fashion and technology offers the »Fashion has been globally democratised, I am delighted branch new and promising possibilities to revolutionise with FCG to offer important young talents in Germany my their added value.« support giving them an international platform.«

02 Sung-Joo Kim 08 Marcus Kurz Presidium Fashion Council Germany and CEO & CVO MCM Board member Fashion Council Germany and co-initiator of the Berliner Mode Salon »Throughout its history, Germany’s capital has been celebrated as a bohemian refuge, nurturing »We need genuine promotion and lasting development a creative energy which permeates all threads of of fashion design from Germany, a meaningfully used society. Personally, I celebrate the vibrancy of the city promotion devoting itself to the talented generation, - where art, fashion and entertainment blend and the responding to the fast and ongoing changes in the underground converges with the mainstream. It is a place market.« with a dynamic spirit close to my own, it challenges me to 04 05 06 discover, learn and grow.« 09 Nobieh Talaei Mentee Fashion Council Germany and founder Nobi Talai 03 Brigitte Zypries »The early support of young designers and the Minister for economics and energy introduction into the fashion industry is of extreme »The high potential of young talents in Germany, importance. Customised workshops from FCG, for their ideas and designs are impressive. Fashion is an example business strategy, story telling etc are important economic factor. It is important to me that supported by Nobi Talai from the outset.« we recognise and also acknowledge German fashion in economic politics with a view to promoting trainees and 10 Inga Griese young designers and improving German brand exports.« Presidium Fashion Council Germany and editor in chief ICON/ICONIST 04 William Fan »It speaks for itself that when I tell foreign colleagues Mentee Fashion Council Germany and who find it unbelievable, that FCG was only founded in managing partner William Fan 2015. If we have a strong voice then it will be heard. We »The FCG is a huge and important step for the German are a designer nation not only in automobile expertise.« fashion industry. I am very grateful to be chosen as 07 08 09 a mentee allowing me to profit from the valuable 11 Marina Hoermanseder knowledge and contacts offered.« Mentee Fashion Council Germany and founder Marina Hoermanseder AG 05 Marie-Louise Berg »The Fashion Council Germany always supported me Chairwoman Fashion Council Germany and on my career path, helped me to develop myself even managing director Berg Communications Berlin further and offered me opportunities to achieve this goal. »In comparison to the important international fashion German designers also get the chance to gain a stronger locations, Germany needs long lasting international appearance through the Fashion Council competitive state support, fashion design is a valuable Germany and make valuable contacts for the future.« cultural and economic asset.« 12 Claudia Hofmann 06 Mandie Bienek Board member Fashion Council Germany and Board member Fashion Council Germany and freelance fashion stylist & consultant managing director Press Factory GmbH »The goal is to work together with our partners from the »Currently everybody needs to do their homework industry, media and politics in order to make our talented 10 11 12 and prove their flexibility, be it brand names, retail fashion designers more visible in Germany and abroad and or communications.« to promote them sustainably. One of the most important things for young designers is education and - through the access to our network - to lead their label towards a creative, economic and successful future. «

54 55 FASHION COUNCIL GERMANY | IMPRINT IMPRINT

FASHION COUNCIL GERMANY e.V. Special thanks to our partners: BIKINI BERLIN | Budapester Straße 50 | 2. OG Garden | 10787 Berlin | Germany Mercedes-Benz | H&M Hennes & Mauritz B.V. & Co. Vereinsregister Berlin Charlottenburg: VR 33910 B KG | Senatsverwaltung für Wirtschaft, Energie und Betriebe | BIKINI BERLIN Legally represented by and responsible for content: Chairwoman: Marie-Louise Berg Co-chairwomen and co-chairman: Mandie Bienek | Claudia Hofmann | Marcus Kurz | Anita Tillmann

Presidium Christiane Arp (President) | John Cloppenburg | David Fischer | Inga Griese | Sung-Joo Kim | Christina Oster-Daum | Dirk Schönberger

Founding members Marie-Louise Berg | Mandie Bienek | Melissa Drier | Mario Eimuth | Inga Griese | Karen Heumann | Claudia Hofmann | Marcus Kurz | Jutta Ohms | Dirk Schönberger | Anita Tillmann

Operations: Scott Lipinski (CEO) | Sara Teske (Manager Partner & Programmes) | Laury Helbig (Fashion Week & Events) | Natalia Kirsch (Communication & Guestmanagement) | Pia Jonsson (Projects & Membership ) | Jana Beck (Partner & Programmes) | Katrin Duede (Finance)

Mentees: Benu Berlin | Boulezar | William Fan | Marina Hoermanseder | Tim Labenda | Nobi Talai | Steinrohner | Horror Vacui | Philomena Zanetti

Photographers: Andreas Bohlender | Seihon Cho | Detlef Eden | Jorinde Gersina | Benjamin Glean | Marko Greitschuss | Alexander Koerner | Nela König | Vicky Lehmann | Ralph Mecke | Max Menning | Bernhard Musil | Toni Passig | Sonja Stadelmaier | Thomas Welch

Design: Florian Dengler | www.florian-dengler.com [email protected] www.fashion-council-germany.org Offizieller Partner

56 57 FASHION COUNCIL GERMANY

58 59 FASHION COUNCIL GERMANY | BECOME A MEMBER

JOIN THE INITIATIVE

For the expansion of the existing and for the initiation of new programmes, FCG requires the support of members, partners and mentors.

AS A MEMBER

The members are the strong foundation of FCG. You benefit from networking, will be specifically invited to events. Though your membership you are helping the growth and the continuation of supporting programmes. [email protected] AS A PARTNER

FCG partners can actively be part of the support programmes, in addition to the basic partnership and main partnerships there is also the possibility to name a programme, in doing so the brand name will be included in the programme logo. [email protected] AS A MENTOR

Mentors convey their knowledge and experience to the members and mentees, they are an important component in the support programmes of Fashion Council Germany. [email protected]

Find out more: www.fashion-council-germany.org