Visual Design

identitydesign

Bidriware 01 Branding a Craft

Five Elements 02 A fashion branding project

i Bidriware project 01 Branding a Craft

To design the brand identity for an Indian craft ‘Bidriware’ Of Soil and Silver focusing on the promotion and the development of the craft Striking strokes of silver against a deep, dark black, one that does not fade with time—these defining characteristics of Project Under National Institute of Fashion Technology Bidriware from Karnataka in Southern India bear testimony Project Outcome identity design, primary and secondary to the fine craftsmanship involved in creating this metal research, color study, typography, logotype, stationery inlay work. & packaging design, web layout Believed to have been brought to Bidar (hence the craft’s Objectives name) by the Bahamani Sultans who ruled there in the To design the logo and visual components for Bidriware, focusing 14th–15th Century, the craft is said to have originated primarily on the attributes of the craft that will contain devices in Persia with an intermingling of Turkish, Persian and Arabic that leverage the brand elements. The brand should endorse the influences. A craftsman named Abdullah Bin Kaiser, was Authentic Bidri Craft aspect religiously. It has the following aims— invited by the then Sultan Ahmed Shah Bahmani, to decorate 1 Promote the craft as a livelihood activity in Bidar the royal palace and courts. His work, in collaboration with 2 Promote Partnership among tourists and communities local craftsmen, became the form of bidriware practiced 3 Revive local culture, identity and tradition since the reign of the Bahmani rulers. research & inspiration color theory

Winding through the cobble-stoned lanes of Bidar, we were BIDAR STRIKING DEEP DARK simply impressed by the wealth of traditional artifacts that BROWN SILVER BLACK festoon the once rich township of Bahmani dynasties. Amidst The Bidar Fort Sheets or wires The zinc-copper the embers of this famous historic settlement ﬂourishes the Soil’s oxidizing of pure silver are alloy turns black, conspicuously striking handicraft of Bidriware, splendid in properties is the meticulously leaving the silver beauty and design and scintillating in exquisite craftsmanship. most important inlayed into the unaﬀected. This And we were heavily inspired by—the Arabic Script, Bidar Soil, ingredient of the grooves of the black color is Bidri Motifs, Bidar Fort and Bidri Products. Bidri craft. engraved design. permanent and does not fade.

Note—Reference images used from the internet identity design BRAND NAME LOGO DESIGN Inspired by the Arabic Script and the architectural lines of the Bidar Fort, a clean and simple logo was designed to value the intricate nature of the craft. Patterns were detailed from motifs and inlayed works on the Bidri products to establish the 500 year old designs so that consumers inculcate the brand language with the craft. collateral design

Inspired from the ‘Alhambra’ typeface Striking strokes of Silver against a deep, dark black—these deﬁning characteristics of bidriware boasts of versatility, design originality and ﬁne craftsmanship. And so we explored a variety of patterns, graphics and layouts based on the nature of this beautiful craft. Ranging from their stationery set to their web design, we kept the Bidri essence intact.

BIDRI LOGO collateral design authentic bidri pattern texture paper collateral design stationery items collateral design packaging items collateral design Note—All photos are self clicked during the course of the project period brand look book web design layout

Note—All photos are self clickedReference during images the courseused to of detail the project the concept. period Image Source–Marie Claire Magazine Five Elements project 02 A fashion branding project

To design the brand identity for an upcoming modern Indian brand Five colours, ﬁve emotions brought together in elemental style… focusing on simple elemental clothing for women Clothing label Five Elements keeps abreast of global trends, Client NA bringing women fashion that’s trendy, clean and entirely Project Under Wysiwyg Communications, Kolkata uncomplicated. The brand refuses to deﬁne fashion by age, Project Outcome identity design, fashion trend study, color instead focusing on honest, individualistic attire that’s durable study, typography, logotype, stationery & packaging design and trans seasonal—fashion to live in and love.

Objectives Great branding offers acceptance, provides a sense of comfort, —To design a logo for Five Elements, focusing primarily on the and yet challenges a consumer. It also inspires a consumer attributes of monochromatic elegance—the central, identifiable on a level that is not solely about the brand. Hence the client visual element that helps consumers discover, share and realised the full potential of effective brand solutions before remember the brand. their official launch.

—To devise visual components that will contain devices that leverage the brand elements and style guidelines such as stationery, marketing collaterals, packaging, signage, messaging, and digital projects, among others. research & inspiration color theory

A myriad of clothing labels. What’s diﬀerent about the label Five Elements? Sometimes only experiences triggers sensation. THE FIVE ELEMENTS OF FASHION We felt that the branding needed to be about fashioning INDULGENCE an emotional experience for consumer. For the consumer to DESIRE feel absolutely complete with the brand language and that’s PRIDE why we crafted the ﬁve elements (sensations) of fashion— STYLE Indulgence, Envy, Pride, Style & Desire. ENVY

MOOD BOARD

C 15 C 90 C 75 C 85 C 15 M 100 M 30 M 100 M 16 M 100 Y 90 Y 95 Y 0 Y 30 Y 90 K 10 K 51 K 41 K 0 K 47

Note—Reference images used from the internet identity design MNEMONIC + BRAND NAME LOGO DESIGN Undoubtedly, highly signiﬁcant to a fashion label, one glance at the logo and the brand language should get imprinted on the consumer’s mind. Style in simplicity compliments a fashion logo, making us enviable of those fashioning these clothes worthy of their logo.

collateral design

A mnemonic of the acronym ‘fe’ with the stylistic USING HOLOGRAPHIC FOIL PRINT properties of art deco (emphasising the elemental Exploring holographic pastels on white base. These appeal of the brand) was designed to suit different experimental abstract design pieces are in a way, material and screen scenarios with options for a continuation to the bygone era of shiny and mainly black on white. shimmering. We merged the five colours of fashion and used a reflective colour technology of holographic printing that changes with the light to symbolise the evolution and innovative nature of the brand. MNEMONIC collateral design stationery items collateral design packaging items web design layout

Reference photos used to detail the concept. Image Source–Marie Claire Magazine publicationdesign

The Baby Book Project 01 A conceptual baby book design

ITC Sonar Concierge 02 A conceptual city guide book design

ii The Baby Book Project project 01 A conceptual baby book design

To design an Indian Baby Book highlighting the key Indian rituals A beautifully illustrated record book to chronicle all the special and feature all the traditional elements of Indian culture moments in a baby’s ﬁrst year…

Client NA It begins before the birth, where information such as the family Project Under Wysiwyg Communications, Kolkata tree, ideas for names, and thoughts on the baby’s arrival can be Project Outcome book design, illustration, layout design recorded and runs through to the baby’s first birthday. The book includes simple prompts to ensure no special moments are Objectives forgotten, as well as plenty of space for parents to write their —Incorporating ANIMALS into the book is a major element observations and thoughts. These prompts encourage the reader —The book should be mostly illustrative (90%) to record day-to-day routines, such as feeding and sleeping —Indian rituals & ceremonies should form a major section patterns; likes and dislikes, for example,“my favorite bath time toy” —Ceremony Glossary to be included (informative & descriptive) and “what I liked to eat”; and the baby’s “firsts”, from her first night at home, to her first smile, and her initial tottering steps.

Indian rituals and celebrations form a major section of the book, wherein all the rituals are illustrated in details. Pockets and spaces for photographs are included throughout to ensure that every landmark is chronicled.

This book is a wonderful and unique memento of a child’s ﬁrst year that parents will look back on and share with their child in future years. research color theory

At Wysiwyg, research was conducted to understand It’s necessary to understand children’s colour the Indian and International markets in terms of book preferences in terms of context. Bright hues are design, layout design for newborns. With the completion considered to be especially exciting to young kids of the research, we began to notice several forms, shapes, when contrasted with the increasingly dull and typography related elements in the research study. colour-less world in which the grown-ups toil. Certain attributes such as color, type, shape, substrate, or style, appeared across many book designs.

typeface

HEADER | Trash hand

BODY TEXT | Nexa Light When we got to know

First scan First kick

Heard your heart beat for the first time

‘TRASH HAND’ added a dimension of ﬂexibility as a heading (in terms of designing a book for newborns). It has a freehand childlike brush stroke aspect to it which was eﬀective in communicating the whole feel of a baby book.

The body copy demanded a light weight readable font style. ‘NEXA LIGHT’ as body copy is legible because the book will contain various handwriting of people ﬁlling it up for their children. This clean font style emphasises on the body copy. illustration style

Various illustration styles were studied to render a new style for the baby book as it was one of the key briefs by the client wherein a particular illustrative rendition was required to establish the look of the book.

Basically, it shouldn’t replicate a deﬁnite style existing. The style should be new and refreshing. The illustration brief was to produce an Indian style that represented the regions and culture of India. The research was diverse as we studied from ancient madhubani illustrations to modern illustration style of Indian gods and goddesses. the baby book hardcover

ITC Sonar Concierge project 02 A conceptual city guide book design

To design a city guide for ITC Sonar Bangla, Kolkata for all those As Kolkata’s foremost destination authority,ITC Sonar’s who want to explore and experience a city, whether they are Concierge is ready to assist with every aspect of visiting newcomers or locals. Kolkata, providing recommendations for activities, information on what to explore and experience, restaurant reservations Client ITC Sonar Bangla Hotel, Kolkata and assistance with transportation. Project Under Wysiwyg Communications, Kolkata Project Outcome book design, illustration, layout design The Concierge is aimed to be the ‘at your service’ feature, eager to reveal the secret treasures of the city. From a game on a heritage golf course to a once-in-a-lifetime culinary experience in the Eden Pavilion, to wandering amidst the sights of colonial Kolkata, the Concierge is the golden key to the city’s greatest destination experiences.

The book has been beautifully documented to ensure that one has everything needed for an enriching stay in Kolkata, proudly known as the City of Joy in India. research the concierge logo

Many a books have been written on Kolkata, which Since the concierge is about assisting guests by has adequately tried to bring out the essence of the city booking tours, making theatre and restaurant since long ago. reservations, etc., the two most important aspects of concierge were merged—Les Clefs D'Or keys, Not only books, there are paintings, photographs and the crossed gold keys of the Les Clefs D'Or ﬁlms that has depicted Kolkata beautifully and aesthetically. organisation which conﬁrms that one is dealing Walking along the streets of Kolkata one will be able to with an experienced and dedicated concierge, see many beautiful houses and monuments, which are and the Wind Rose compass. hundreds of years old. An intense research was conducted to understand the visual language of Bengal keeping the luxurious hotel quotient in sync as the book would be part of the ITC Sonar’s initiative to promote the city globally.

typeface

HEADER | Trajan Pro Bold

BODY TEXT | Tellural Family illustration style

Various illustration techniques were studied to articulate the style required to present Kolkata through the eyes of a luxury hotel.

From depicting the city—the ancient relics of Victoria Memorial, the Esplanade, the Shahid Minar, Maidan, Park Street etc., which have bravely stood the brunt of time and a glimpse of the majestic Howrah Bridge which gives one an unforgettable impression of having a swing ride through the Imperial Times, to relishing the taste of rosogollas, jhal muris, phuchkas from street side vendors, the Christmas Eve celebrations at St Pauls Cathedral, oﬀerings at Kalighat, the spectacular celebrations of Durga Pujo that brings the entire city to a halt and all the unique experiences in a lifetime that only Kolkata oﬀers, were beautifully illustrated with a lot of heart and love. ITC Sonar the concierge

Flitting Fables project 01 A conceptual bookstore

To design a space built on a certain sense of ‘power’. THE INCEPTION OF THE IDEA The power of EXPERIENCE; where all the senses are engaged to A group of friends sat down to lament the apparent digitization create a stimulating and enthralling ambient experience. of today’s reading habits. They decided to make a little world where you, everyone and I could sally to. Hypothetical Teamwork Project Under National Institute of Fashion Technology, Hyderabad To be inspired is so difficult: Pondering over a thousand Project Outcome space design, installation design, research possible topics and themes, events, exhibitions, products, development, identity design, stationery & packaging design issues whether hypothetical or real; were all imagined, conjured and thought of. But then a different approach was undertaken. Objectives We thought of starting with a line. —To build a spatial experience, on a certain sense of ‘power’, where all the senses are engaged to create a stimulating and “…And the rest is rust and stardust.” enthralling ambient experience. We aim to draw people again -Vladimir Nabokov, Lolita and again and then some more. The store is assembled on the basic urge of any human today—to escape. From the many We just concentrated on this line. We left the bigger servile bands that chain us to this earthly abode. understanding of the words in the poem and went about looking for different interpretations… —To design the brand identity and an installation, focusing primarily on the attributes of visual merchandising—a bookstore that is designed to be different. Than the myriads of its likes, THE UNDERSTANDING that surrounds us. As humans, we are stranded. In within ourselves. To the forlorn webs aplenty we spin. This is to communicate a state which is aware and becoming in the realization of the duality of the self leaving behind its rusted form and shaping magical and absolute whimsical shapes and dreams we last remembered in our race memories. It stresses on the ability of the human to believe and dream and imagine and to live. We seek to instill this very idea, the idea of liberation from the trappings of reality, into the state of stardust, of imagination.

This is the essence of our bookstore. This is Flitting Fables. research branding the bookstore

Building a world, building a dream just-got-real. We decided For every human, the level of contentment will differ, to get technical. We researched, burnt the much overrated their imagined escapisms so beautifully varied, such as midnight oil, creased our brows and researched some more. the different colors in a wide spectrum…the beauty of Broadly, studying the Macro environment—Geographical, this concept lies in its dynamic essence. The branding Demographics, Economical, Political, Technological, Legal, exercise is an endeavor to introduce such elements Cultural, Historical and Social factors helped us to gain a that are effortlessly weightless and colorful. better understanding. identity design City Hyderabad, Telengana, India A modern handwritten logo design emphasising Target Audience Young, literate adults weightlessness, imagination, dreams where the end saw light and liberation saw escape. Age group 21-35, independent, population. This age group, mostly, are earning for themselves.

Personality A dying passion to read, to explore and venture; to seek a gateway from everyday humdrum. To communicate a state which is aware and becoming in the realization of the duality of the self leaving behind its rusted form and shaping magical and absolute whimsical shapes and dreams we last remembered in our race memories.

Economical Independent bookshops are facing a particularly grave threat, because they are unable to match bigger rivals' prices. The small scale bookstores are resorting to promotional activities like book readings by authors, free wi-ﬁ and book-cafés to attract customers and heave the falling sales.

Cultural The frame of mind persisting today—“Who needs book stores in the time of Internet” It is the ultimate truth ‘Flying Books’ emphasising that students gain exposure to complex vocabulary, and ﬂoating weightlessness to reading becomes a prime opportunity for learning new enforce the element of words. Despite the importance of reading for lexical imaginations and dreams. development, little is known about the pleasure reading habits of today's youth. ‘Flitting Fables’ handwritten typography approach denotes Technological ‘Digitization of Books’—The advent of the idea of liberation from E-books has drastically lowered down the number of the trappings of reality, into people preferring to read an actual book. The new the state of stardust, of generation is getting more and more computer and imagination. net-savvy. identity design the bookstore collateral design stationery items the installation

An experience they needed, an experience we gave…

Most often, as one enters the bookstore, what does the eye witness? Neat arrangements and stacking of volumes in systematically lined shelves. A revolving magazine stand. A table of discounted books. Employees walking around listlessly and seemingly unaware and ignorant of the books surrounding them.

If that’s the general ambience of most bookstores, ‘inviting’ is an adjective that will be sniggered at.

Intended to promote the bookstore, we set about creating an experience for the viewers, which might give them an insight into the basic purpose of our venture. In the way of classic poetic justice, we stumbled upon a line, which neatly summarized our intentions in few words ‘…and the rest is rust and stardust.’

It was not just an art installation; it was a foray into the promise we intend to keep. The promise of a getaway.

ideation

The Flitting Fables is a concept, a thought, and the dichotomy between reality and fantasy. It is our honest attempt to put forth reading in its stark beauty, as an intimate experience, an almost spiritual journey, of being transported into the realm of possibilities.

We set about to ﬁnd a way to convey this profound ideology in a physical form, which the bystander can experience, and tried to create a space which might compel the viewer to feel the basic pleasure of the mere act of reading. highlights of the installation

And so it goes, the tale of the bookstore, Flitting Fables it was called, a forage into the perhaps, a metaphorical journey from the humdrums of the reality to the boundless legions of imagination.

In a darkened room, with lilting tunes slowly streaming into their consciousness, their eyes drawn to the spectacle in the center of the room. The stark representation of the concept, of rust and stardust, elicited sighs of pleasures, if we are being modest; there was profound wonder in their eyes, and there was the yearning to travel into the state of stardust. We used a chair as a symbol of mortality, of the inane humanness we possess, levitated into nothingness, surrounded by downy clouds and wonder. The chair itself was a piece of art with the bottom half succumbing to rust and the top ascending into sequined perfection. the experience Levitated, ethereal and sublime, it was not just an installation, we still insist, it was an experience. They came with a sense of anticipation and they left with a longing to experience the promise we made, the promise of escape into the state of stardust…

web layout

The layout was kept simple so that viewers can navigate with ease.

Colour Code for the Website

020 7000 3193 [email protected] English Urdu

Bishwanath Pal Home About Bishwanath Pal Consultation Make an Appointment Contact ophthalmic surgeon

020 7000 3193 [email protected] English Urdu Search

Bishwanath Pal Home About Bishwanath Pal Consultation Make an Appointment Contact ophthalmic surgeon About Research Papers

UI and Navigation

02 020 7000 3193 [email protected] English Urdu

Bishwanath Pal Home About Bishwanath Pal Consultation Make an Appointment Contact ophthalmic surgeon

Header content of the website

Banners Ensuring good vision highlights of the website Corrective retina surgery

BOOK A CONSULTATION

Body extensive information

About About Moorﬁelds Eye Tests Testimonials Bishwanath Pal Eye Hospital & Treatments & Acknowledgements Body Navigation cursor over circle changes color

Lorem Lorem Conditions Dr Biswhwanath Pal 2/852 Whitehorse Rd Box Hill VIC 3128 Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur Consultation London (03) 9890 4333 adipiscing elit, sed do eiusmod tempor adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. incididunt ut labore et dolore magna aliqua. Surgery Moorﬁelds Eye Hospital 89 Paisley St Footscray VIC 3011 London (03) Tests and Treatments 9689 6608 Footer Conditions

SEEK TREATMENT

Get clarity to Life Diabetic Retinopathy

MAKE AN APPOINTMENT

Highlights cursor over circle changes color with changing banners Eye to Eye with Life Eye Conditions

Family Eye Q Inherited Eye Diseases

04 020 7000 3193 [email protected] English Urdu

Bishwanath Pal Home About Bishwanath Pal Consultation Make an Appointment Contact ophthalmic surgeon

20/20 Vision for 60+ Age-Related Macular Degeneration

SEEK TREATMENT

About About Moorﬁelds Eye Tests Testimonials Bishwanath Pal Eye Hospital & Treatments & Acknowledgements

Conditions