Post Event Report
2018
escapevelocity.events Mission Contents To create a center of gravity where art and science are powered by imagination. Escape Velocity by the Numbers Social Data Partners & Sponsors Demographics Special Guests Highlights Attendee Feedback Media Coverage Escape Velocity 2019
2 2 Escape Velocity 2018 by the Numbers
4,700 Attendees 190 Volunteers 65 Staff members 6 Partner Organizations 25 Event Sponsors 91 Exhibitors and Vendors 26 Registered Press Organizations
205 Amazing panels and events 94 Science panels 64 Pop culture panels 84 Educational panels and events 120 General programs and events, including workshops and displays
35 STEAM-based organizations represented 250 Special guests 17 Press and media mentions Escape Velocity 2018 Social Data
1.2M Total impressions 512K Total reach 22,113 Facebook community 5,933 Twitter followers 649 Instagram followers
Video advertising reach 114,000 people and generated nearly 270,000 impressions Traffic advertising reach 144,000 people and generated over 540,000 impressions Additional campaigns reach 254,000 people and generated about 426,000 impressions 60 days before the event, over 53,000 people visited the Escape Velocity website 72,000 times and spent and average of 1:43 seconds per visit, which is a substantial amount of "time on site." The majority of traffic came from mobile devices, which is expected. Time on site for mobile users was 56 seconds, which is very high compared to industry averages. 2018 Partners & Sponsors Demographics 2018 Education
Education The vast majority of adult Escape Velocity attendees were highly educated: 92.3% attendees, and the majority (57.7%) held a Master’s or Doctoral degree
Attendee Satisfaction 84.6% attendees felt positive about the venue 93.6% attendees felt admission prices were reasonable 73.1% attendees were first time EV attendees 92.4% attendees said they are likely to come to Escape Velocity next year
Attendance was highest on Saturday, May 26 The majority of attendees bought three-day passes Demographics 2018 Age
Gender Escape Velocity achieved its goal of gender balance, with an almost even 52%:48% ratio of males to females
Age Age demographics for adults at Escape Velocity show the convention’s popularity with those aged 25-54 (79.5%)
Geographic Origin 92.3% attendees came from the Maryland, Virginia, and Washington DC area; 7.7% came from outside of the metropolitan Washington, DC / Baltimore DMA Special Guests from 2016-2018
Greg Nicotero, Executive Producer, Walking Dead David Brin, Science Fiction Author Greg Bear, Science Fiction Author Cas Anvar, Expanse Actor Thomas Dolby, Professor and Recording Artist Joe Haldeman, Science Fiction Author Morgan Gendel, Producer and Screenwriter C. Alex Young, NASA Goddard, Heliophysicist Mason Peck, Cornell University, former NASA CTO Marc Okrand, Creator of the Klingon Language Rod Roddenberry, Executive Producer, Star Trek Pam Melroy, NASA Space Shuttle Commander Don Thomas, NASA Astronaut Michelle Thaller, NASA Scientist, Astronomer Jim Green, NASA Planetary Science Division Director Jamie Anderson, UFO, Thunderbirds, Space: 1999 Adam Nimoy, For the Love of Spock, Documentary Gigi Edgley, Farscape Actress Luvia Peterson, Continuum Actress Dan Curry, Star Trek Visual Effects Supervisor The 501st Legion Escape Velocity 2018 Highlights
1. Greg Nicotero, executive producer, Walking Dead 2. Greg Bear, award winning science fiction author 3. Full-size EVA Pod from 2001: A Space Odyssey 4. Full-size Star Wars Millennium Falcon Cockpit 5. National Security Decision Making Game 6. Discussion Panels 7. Workshops, presentations, Clinics 8. High Resolution 3D Scanning and Printing 9. NASA VR Demonstrations 10. Museum Gallery, Displays, and New Technology 11. Exhibit Floor and Vendor Area 12. Costume Competition Awards 13. Youth-focused, Hands-on Activities, and Workshops 14. Project Based Learning Activities for Children 15. Film Festival with Boston Science Fiction Film Festival 16. Autographs and Trivia Contest 17. Space Party 18. Author Book Signings 19. Silent Auction 20. Museum Gift Store Educational Mission Our educational mission is to share and use science fiction as a tool to inspire imagination and motivate project-based learning in science, technology, engineering, art, and math.
Costuming Competition On September 4, 2017, the Museum of Science Fiction announced the first annual international Costuming Competition and Fashion Show for Escape Velocity 2018. Attendee Feedback
Greg Bear Autograph Signing – “This was wonderful. I have long admired Mr. Bear's work. Last year I brought my copy of "Queen of Angels" to Escape Velocity on the off-chance of meeting him and getting his autograph. This year I was delighted to see that an autograph session with him was actually on the schedule. Meeting him was one of the highlights of the con for me. He is a gracious and generous person and I admire him greatly.”
Greg Nicotero on The Walking Dead and 2001: A Space Odyssey – “Cool to hear his views on the process of making 2001.”
How Science Fiction Inspired Exploration Achievements – “I found this a very exciting presentation. Peter McGrath did a great job describing Boeing's contributions to space exploration and their efforts to inspire the next generation of space scientists.”
Doctor Whose Line Is it Anyway?! – “Hysterical!”
Touch the Sun – “Great selection of NASA panelists. Audience was really into the subject.”
In Saturn's Rings, a film for IMAX theaters: The Kubrick, Science & Tech – “I was nearly moved to tears by the Saturn portion of the film they showed. Awesome, in the literal sense of the word. Appreciated, too, the insights into how they made the film.” Attendee Feedback (cont.)
Science Fiction and Fantasy Characters as Dramatis Personae – “The moderator was excellent and the chemistry among the panelists was exciting and inspiring. This was one of the best at Escape Velocity 2018.”
Why Are They Spiritual Machines? AI and Religion – “An astonishingly brilliant array of points of view. Splendid discussion of among the panelists and great audience participation.”
Law of Star Wars – “This was, hands down, the best panel I've attended so far- it was lively, the audience was laughing and engaged, and the topic was really interesting and surprisingly cutting edge. Definitely have these folks back again!”
The Hunt for Groot: Astrobiology at NASA – “Fascinating! Great Q&A, really knowledgeable panelists.”
Cosmic Encounter:® Quick Start / Alien Combos / Play Designers – “The Cosmic Encounter folks were really friendly and made the game really accessible. I hope we see them again!”
Will Asteroid Mining Solve our Resource Shortages? – “This presenter is A.M.A.Z.I.N.G. And the presentation perfectly matched the description, so I got exactly what I thought I would get.” Media Coverage
Greg Nicotero Announced as Special Guest for the Museum of Science Fiction Exploring other worlds at Escape Velocity 2018 - Physics Today DC's Escape Velocity convention is for fans of sci-fi, and just plain old science, Washington Post, print ed. May 24, 2018 Washington Post Express, print ed. Room Aerospace Magazine, print ed.
Escape Velocity | Visit Maryland Escape Velocity 2018 - Richmond Family Magazine Escape Velocity 2018 | WETA Escape Velocity 2018 at Gaylord National Resort and Convention Center Have an Out-of-This-World Weekend at Escape Velocity 2018 Escape Velocity 2018 - Baltimore Events Calendar ESCAPE VELOCITY 2018: PLAYFUL PARENT GUIDE Partners, Sponsors, and Exhibitors 2019 Event Theme: Technology NASA, Boeing, Arthur C. Clarke Foundation, BAE Fantasy Flight Games, Portalist, American University Real Strategies, Access, Roddenberry Entertainment
Significant Dates for 2019 1969 Apollo 11 lands on the Moon and Armstrong becomes the first person to set foot on another world
Slaughterhouse-Five 1969 Kurt Vonnegut The Left Hand of Darkness 1969 Ursula K. Le Guin The Illustrated Man (film) 1969 Marooned 1969 Alien 1979 Star Trek: The Motion Picture 1979 The Matrix 1999 Stargate 1994 Star Trek Generations 1994 Ghostbusters 1984 Dune 1984 2019
From Imagination to Reality
May 24-26 2019 Gaylord Marriott National Harbor, Maryland
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